{"id":9963,"date":"2021-03-31T11:34:37","date_gmt":"2021-03-31T04:34:37","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=9963"},"modified":"2021-03-31T11:35:30","modified_gmt":"2021-03-31T04:35:30","slug":"bat-trend-cua-thi-truong-ban-le-nam-2021","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/bat-trend-cua-thi-truong-ban-le-nam-2021\/","title":{"rendered":"B\u1eaft \u201ctrend\u201d c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb n\u0103m 2021"},"content":{"rendered":"\n

Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb \u0111ang s\u00f4i \u0111\u1ed9ng tr\u1edf l\u1ea1i, b\u00e1n h\u00e0ng \u0111a k\u00eanh tr\u1edf th\u00e0nh \u201cc\u1eeda s\u1ed1ng\u201d c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p b\u00e1n l\u1ebb. Trong \u0111\u00f3, kinh doanh t\u1ea1i TTTM \u201call in one\u201d \u0111\u00e3 v\u01b0\u01a1n l\u00ean kh\u1eb3ng \u0111\u1ecbnh \u01b0u th\u1ebf khi kh\u1eb3ng \u0111\u1ecbnh t\u00ednh an to\u00e0n, an t\u00e2m cho kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi ch\u00fa tr\u1ecdng n\u00e2ng cao tr\u1ea3i nghi\u1ec7m k\u1ebft h\u1ee3p v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing h\u1ea5p d\u1eabn, tr\u1edf th\u00e0nh xu h\u01b0\u1edbng c\u1ee7a b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i th\u1eddi \u201ch\u1eadu Covid\u201d.<\/em><\/strong><\/em><\/strong><\/p>\n\n\n\n

\u201cC\u1eeda s\u1ed1ng\u201d c\u1ee7a c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb<\/strong> <\/p>\n\n\n\n

Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb \u0111\u00e3 tr\u1ee5 qua \u0111\u1ea1i d\u1ecbch v\u00e0 \u0111ang ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd nh\u1edd n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u201cc\u1eeda s\u1ed1ng\u201d mang t\u00ean \u201comni-channel\u201d \u2013 b\u00e1n h\u00e0ng \u0111a k\u00eanh. B\u00e0 \u0110\u1eb7ng Th\u00fay H\u00e0, Gi\u00e1m \u0111\u1ed1c kh\u00e1ch h\u00e0ng, b\u1ed9 ph\u1eadn Nghi\u00ean c\u1ee9u Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Nielsen kh\u1eb3ng \u0111\u1ecbnh: \u201cH\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n l\u00e0 \u0111\u01b0\u1eddng th\u1eb3ng, m\u00e0 th\u00f4ng qua nhi\u1ec1u k\u00eanh v\u1edbi r\u1ea5t nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m, k\u1ebft h\u1ee3p gi\u1eefa tr\u1ef1c tuy\u1ebfn v\u00e0 tr\u1ef1c ti\u1ebfp\u201d.<\/em>\u00a0Nhi\u1ec1u chuy\u00ean gia c\u0169ng cho bi\u1ebft, vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa hai k\u00eanh b\u00e1n h\u00e0ng \u0111\u00e3 tr\u1edf th\u00e0nh \u201cc\u1eeda s\u1ed1ng\u201d cho c\u00e1c doanh nghi\u1ec7p trong giai \u0111o\u1ea1n d\u1ecbch b\u1ec7nh v\u00e0 s\u1ebd c\u00f2n ti\u1ebfp di\u1ec5n trong th\u1eddi k\u1ef3 b\u00ecnh th\u01b0\u1eddng m\u1edbi.<\/p>\n\n\n\n

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S\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn kh\u00f4ng \u0111e d\u1ecda c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd, ng\u01b0\u1ee3c l\u1ea1i, \u0111\u00e3 m\u1edf ra \u201cc\u1eeda s\u1ed1ng\u201d cho doanh nghi\u1ec7p<\/figcaption><\/figure>\n\n\n\n

L\u00fd gi\u1ea3i \u0111i\u1ec1u n\u00e0y, c\u00e1c chuy\u00ean gia cho bi\u1ebft b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng v\u1eabn l\u00e0 k\u00eanh v\u01b0\u1ee3t tr\u1ed9i v\u1ec1 doanh thu, do tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m th\u1eadt b\u1eb1ng c\u1ea3m quan nh\u01b0 s\u1edd n\u1eafn, ng\u1eedi, th\u1eadm ch\u00ed n\u1ebfm, d\u00f9ng th\u1eed\u2026 kh\u00f4ng th\u1ec3 thay th\u1ebf b\u1eb1ng online. S\u1ed1 li\u1ec7u t\u1eeb B\u1ed9 C\u00f4ng th\u01b0\u01a1ng t\u1ed5ng k\u1ebft n\u0103m 2020 c\u0169ng cho th\u1ea5y, doanh thu t\u1eeb TM\u0110T ch\u1ec9 chi\u1ebfm 5,5% t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng c\u1ea3 n\u01b0\u1edbc. Trong khi \u0111\u00f3, \u0111\u1ea1i di\u1ec7n Kantar Worldpanel cho bi\u1ebft, k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1eb7c d\u00f9 t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng 91% nh\u01b0ng ch\u1ec9 chi\u1ebfm 2,3% th\u1ecb ph\u1ea7n \u0111\u1ed1i v\u1edbi to\u00e0n ng\u00e0nh h\u00e0ng FMCG (ti\u00eau d\u00f9ng nhanh).<\/p>\n\n\n\n

T\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng cho bi\u1ebft, th\u00f3i quen mua s\u1eafm online t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m ri\u00eang l\u1ebb, c\u00f3 gi\u00e1 tr\u1ecb nh\u1ecf ho\u1eb7c s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 ti\u00eau d\u00f9ng t\u1eeb tr\u01b0\u1edbc. C\u00f2n \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 k\u1ebft c\u1ea5u ph\u1ee9c t\u1ea1p, c\u1ea7n d\u00f9ng th\u1eed \u0111\u1ec3 t\u1ef1 tr\u1ea3i nghi\u1ec7m ho\u1eb7c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao th\u00ec h\u1ecd s\u1ebd \u0111\u1ebfn mua tr\u1ef1c ti\u1ebfp r\u1ed3i mang v\u1ec1 ho\u1eb7c \u0111\u1eb7t giao t\u1eadn nh\u00e0. Kh\u1ea3o s\u00e1t c\u1ee7a Nielsen Vietnam c\u0169ng ch\u1ec9 ra c\u00f3 t\u1edbi 66% s\u1ebd tr\u1ef1c ti\u1ebfp xem s\u1ea3n ph\u1ea9m t\u1ea1i c\u1eeda ti\u1ec7m th\u1ef1c t\u1ebf tr\u01b0\u1edbc khi \u0111\u1eb7t h\u00e0ng.<\/p>\n\n\n\n

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M\u1eb7c d\u00f9 TM\u0110T ph\u00e1t tri\u1ec3n nh\u01b0ng kh\u00e1ch h\u00e0ng v\u1eabn \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m t\u1ea1i c\u1eeda h\u00e0ng v\u1eadt l\u00fd<\/figcaption><\/figure>\n\n\n\n

C\u00e1c chuy\u00ean gia cho r\u1eb1ng v\u1edbi doanh s\u1ed1 b\u00e1n h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i c\u0169ng nh\u01b0 d\u01b0 \u0111\u1ecba v\u1eabn ph\u00e1t tri\u1ec3n \u0111\u1ec1u \u0111\u1eb7n, k\u00eanh b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng s\u1ebd ti\u1ebfp t\u1ee5c gi\u1eef \u201cth\u1ebf th\u01b0\u1ee3ng phong\u201d trong ph\u00e1t tri\u1ec3n b\u00e1n l\u1ebb trung h\u1ea1n. B\u00e0 Rebecca Pearson \u2013 Ph\u00f3 Gi\u00e1m \u0111\u1ed1c ph\u1ee5 tr\u00e1ch b\u00e1n l\u1ebb CBRE ch\u00e2u \u00c1 nh\u1eadn \u0111\u1ecbnh, m\u1eb7c d\u00f9 TM\u0110T ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u01b0ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn th\u00edch \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf s\u1ea3n ph\u1ea9m h\u01a1n. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 x\u00e2y d\u1ef1ng c\u1eeda h\u00e0ng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111i k\u00e8m ph\u00e1t tri\u1ec3n TM\u0110T.<\/p>\n\n\n\n

Xu h\u01b0\u1edbng b\u00e1n l\u1ebb th\u1eddi \u201ch\u1eadu Covid\u201d<\/strong><\/strong><\/p>\n\n\n\n

K\u00eanh b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng l\u00e0 kh\u00f4ng th\u1ec3 thay th\u1ebf, nh\u01b0ng k\u1ef3 v\u1ecdng trong ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd ng\u00e0y c\u00e0ng cao. Sau d\u1ecbch Covid-19, kh\u00e1ch h\u00e0ng \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m \u201call-in-one\u201d v\u1edbi kh\u00f4ng gian an to\u00e0n, s\u1ea1ch s\u1ebd v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c m\u1ecdi nhu c\u1ea7u m\u00e0 kh\u00f4ng c\u1ea7n di chuy\u1ec3n \u0111\u1ebfn nhi\u1ec1u n\u01a1i, gi\u1ea3m ti\u1ebfp x\u00fac c\u00f4ng c\u1ed9ng. V\u1ec1 m\u1eb7t kinh doanh, c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb trong TTTM s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i \u00edch \u201cc\u1ed9ng sinh\u201d v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh kh\u00e1c, ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh v\u00e0 l\u00e2u d\u00e0i. Trong giai \u0111o\u1ea1n d\u1ecbch Covid-19, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 ch\u1ee9ng ki\u1ebfn xu h\u01b0\u1edbng d\u1ecbch chuy\u1ec3n t\u1eeb c\u1eeda h\u00e0ng m\u1eb7t ph\u1ed1 v\u00e0o TTTM, v\u00e0 \u0111\u00e2y s\u1ebd l\u00e0 xu h\u01b0\u1edbng b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

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C\u00e1c TTTM kh\u1eb3ng \u0111\u1ecbnh \u01b0u th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng, tr\u1edf th\u00e0nh \u201ctop-of-mind\u201d c\u1ee7a kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng ng\u00e0y m\u1ed9t cao c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c TTTM c\u0169ng li\u00ean t\u1ee5c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. N\u0103m 2020, \u0111\u1ea1i TTTM Vincom Mega Mall Ocean Park khai tr\u01b0\u01a1ng \u0111\u00fang d\u1ecbp Gi\u00e1ng Sinh v\u00e0 T\u1ebft d\u01b0\u01a1ng l\u1ecbch \u0111\u00e3 tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m s\u1ef1 ch\u00fa \u00fd. V\u1edbi thi\u1ebft k\u1ebf m\u1edbi m\u1ebb mang h\u01a1i h\u01b0\u1edbng c\u1ee7a \u0111\u1ea1i d\u01b0\u01a1ng, t\u1ecda l\u1ea1c b\u00ean b\u1edd bi\u1ec3n h\u1ed3 nh\u00e2n t\u1ea1o l\u1edbn nh\u1ea5t Vi\u1ec7t Nam, Vincom Mega Mall Ocean Park \u0111\u00e3 m\u1edf ra \u0111\u1ecbnh ngh\u0129a m\u1edbi cho kh\u00e1i ni\u1ec7m \u201call-in-one\u201d.<\/p>\n\n\n\n

Kh\u00f4ng nh\u1eefng v\u1eady, c\u00e1c ti\u1ec7n \u00edch \u201cxanh\u201d nh\u01b0 tr\u1ea1m s\u1ea1c xe \u0111i\u1ec7n c\u0169ng tr\u1edf th\u00e0nh \u0111i\u1ec3m c\u1ed9ng thu h\u00fat kh\u00e1ch h\u00e0ng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb c\u0169ng \u201crefresh\u201d \u0111\u1ec3 \u0111em \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m m\u1edbi cho kh\u00e1ch h\u00e0ng nh\u01b0 H&M v\u1edbi kh\u00f4ng gian \u201cxanh\u201d \u0111\u1ed9c \u0111\u00e1o, Mango v\u1edbi c\u1eeda h\u00e0ng th\u1eddi trang \u201cm\u1edf\u201d nh\u01b0 s\u00e0n catwalk thu nh\u1ecf, Decathlon v\u1edbi khu tr\u1ea3i nghi\u1ec7m c\u00e1c m\u00f4n th\u1ec3 thao v\u00e0 d\u1ee5ng c\u1ee5 luy\u1ec7n t\u1eadp tr\u1ef1c ti\u1ebfp\u2026<\/p>\n\n\n\n

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Kh\u00f4ng gian c\u1eeda h\u00e0ng kh\u1ed5ng l\u1ed3 5.000m2 c\u1ee7a Decathlon (Vincom Royal City, H\u00e0 N\u1ed9i) \u0111em \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n\n\n\n

M\u1edbi \u0111\u00e2y nh\u1ea5t, Vincom Center Landmark 81 (TP. HCM) \u0111\u00e3 \u0111\u1ea1t gi\u1ea3i Top 5 t\u00f2a nh\u00e0 TTTM t\u1ed1t nh\u1ea5t 2020 b\u1edfi Hi\u1ec7p h\u1ed9i B\u1ea5t \u0111\u1ed9ng s\u1ea3n Vi\u1ec7t Nam. Sau g\u1ea7n 3 n\u0103m ra m\u1eaft, TTTM sang tr\u1ecdng b\u1eadc nh\u1ea5t TP. H\u1ed3 Ch\u00ed Minh n\u00e0y \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf, kh\u1eb3ng \u0111\u1ecbnh s\u1ee9c h\u00fat c\u1ee7a m\u00f4 h\u00ecnh b\u00e1n l\u1ebb n\u00e0y v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

C\u00f3 th\u1ec3 th\u1ea5y, b\u00e1n l\u1ebb tr\u1ef1c ti\u1ebfp v\u1eabn l\u00e0 \u0111i\u1ec3m ch\u1ea1m \u201cv\u00f4 gi\u00e1\u201d t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c chuy\u00ean gia kinh t\u1ebf c\u0169ng cho bi\u1ebft, t\u01b0\u01a1ng lai ng\u00e0nh b\u00e1n l\u1ebb v\u1eabn ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c \u0111i\u1ec3m b\u00e1n truy\u1ec1n th\u1ed1ng, trong \u0111\u00f3 TTTM s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i thu h\u00fat c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc, tr\u1edf \u0111i\u1ec3m \u0111\u1ebfn \u201ctop-of-mind\u201d c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. D\u1ef1 ki\u1ebfn trong n\u0103m 2021, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u00f3n nh\u1eadn nhi\u1ec1u d\u1ef1 \u00e1n khai tr\u01b0\u01a1ng nh\u01b0 Vincom Mega Mall Smart City, Vincom Plaza B\u1ea1c Li\u00eau, M\u1ef9 Tho\u2026 c\u00f9ng s\u1ef1 gia t\u0103ng hi\u1ec7n di\u1ec7n c\u1ee7a h\u00e0ng lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf \u0111\u1ebfn v\u1edbi Vi\u1ec7t Nam. <\/p>\n","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb \u0111ang s\u00f4i \u0111\u1ed9ng tr\u1edf l\u1ea1i, b\u00e1n h\u00e0ng \u0111a k\u00eanh tr\u1edf th\u00e0nh \u201cc\u1eeda s\u1ed1ng\u201d c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p b\u00e1n l\u1ebb. Trong \u0111\u00f3, kinh doanh t\u1ea1i TTTM \u201call in one\u201d \u0111\u00e3 v\u01b0\u01a1n l\u00ean kh\u1eb3ng \u0111\u1ecbnh \u01b0u th\u1ebf khi kh\u1eb3ng \u0111\u1ecbnh t\u00ednh an to\u00e0n, an t\u00e2m cho kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi […]\n","protected":false},"author":2782,"featured_media":9967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song"],"yoast_head":"\nB\u1eaft \u201ctrend\u201d c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb n\u0103m 2021<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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