{"id":9808,"date":"2021-03-21T10:15:00","date_gmt":"2021-03-21T03:15:00","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=9808"},"modified":"2021-03-21T22:18:20","modified_gmt":"2021-03-21T15:18:20","slug":"sau-gian-cach-xa-hoi-bung-no-my-pham-gia","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/sau-gian-cach-xa-hoi-bung-no-my-pham-gia\/","title":{"rendered":"Sau gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i, b\u00f9ng n\u1ed5 m\u1ef9 ph\u1ea9m gi\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"\n

H\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn c\u1ee7a h\u00e0ng gi\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m cao c\u1ea5p l\u00e0 cam k\u1ebft b\u00e1n h\u00e0ng ch\u00ednh h\u00e3ng, x\u00e1ch tay, gi\u00e1 r\u1ebb h\u01a1n h\u00e0ng th\u1eadt kh\u00e1 nhi\u1ec1u v\u00e0 ch\u1ec9 giao d\u1ecbch qua m\u1ea1ng, khi kh\u00e1ch c\u00f3 nhu c\u1ea7u mua h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng, c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng th\u01b0\u1eddng v\u00f2ng vo v\u00e0 t\u00ecm c\u00e1ch n\u00e9 tr\u00e1nh.<\/strong><\/p>\n\n\n\n

Trong th\u1eddi gian g\u1ea7n \u0111\u00e2y khi ch\u00ednh ph\u1ee7 d\u1ea7n n\u1edbi l\u1ecfng c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i \u0111\u1ed1i v\u1edbi \u0111\u1ea1i d\u1ecbch COVID-19 th\u00ec c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng v\u1eadn chuy\u1ec3n v\u00e0 kinh doanh h\u00e0ng l\u1eadu, h\u00e0ng gi\u1ea3 s\u00f4i \u0111\u1ed9ng tr\u1edf l\u1ea1i. V\u1edbi l\u1ee3i th\u1ebf kinh doanh tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, tho\u00e1t \u0111\u01b0\u1ee3c nhi\u1ec1u quy \u0111\u1ecbnh v\u00e0 b\u1ecb ki\u1ec3m tra b\u1edfi c\u01a1 quan ch\u1ee9c n\u0103ng, m\u1ef9 ph\u1ea9m gi\u1ea3 v\u1edbi gi\u00e1 th\u00e0nh th\u1ea5p, \u0111i k\u00e8m l\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n, nguy\u00ean li\u1ec7u kh\u00f4ng r\u00f5 ngu\u1ed3n g\u1ed1c, nguy h\u1ea1i \u0111\u1ebfn s\u1ee9c kh\u1ecfe ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp t\u1ee5c lan tr\u00e0n kh\u1eafp n\u01a1i tr\u00ean m\u1ea1ng v\u00e0 c\u00e1c \u0111i\u1ec3m kinh doanh ngo\u00e0i th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

Nh\u1eefng tr\u01b0\u1eddng h\u1ee3p gi\u1ea3 m\u1ef9 ph\u1ea9m cao c\u1ea5p v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i  l\u1edbn hay v\u1edbi m\u1ee9c gi\u00e1 ch\u1ec9 b\u1eb1ng 30 \u2013 50 % gi\u00e1 ch\u00ednh h\u00e3ng kh\u00f4ng kh\u00f3 t\u00ecm tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay c\u00e1c trang Facebook v\u1edbi mu\u00f4n ng\u00e0n l\u00fd do v\u00f4 c\u00f9ng h\u1ee3p l\u00fd nh\u01b0 x\u1ea3 kho, h\u00e0ng x\u00e1ch tay t\u1eeb gia \u0111\u00ecnh g\u1edfi v\u1ec1, h\u00e0ng mua gi\u1ea3m gi\u00e1 t\u1eeb n\u01b0\u1edbc ngo\u00e0i c\u00f3 h\u00f3a \u0111\u01a1n mua h\u00e0ng… C\u00e1c c\u00e1ch th\u1ee9c l\u00e0m gi\u1ea3 v\u1ecf h\u1ed9p tinh vi \u0111\u1ebfn g\u1ea7n nh\u01b0 th\u1eadt, v\u00e0 ch\u1ec9 khi n\u00e0o th\u1eadt s\u1ef1 m\u1edf n\u1eafp v\u00e0 s\u1eed d\u1ee5ng th\u00ec m\u1edbi bi\u1ebft r\u1eb1ng m\u00ecnh \u0111\u00e3 b\u1ecf ti\u1ec1n l\u00e0m gi\u00e0u cho h\u00e0ng gi\u1ea3, c\u1ed9ng th\u00eam c\u00e1c chi\u00eau tr\u00f2 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng r\u01a1i v\u00e0o \u201cb\u1eaby\u201d v\u00e0 mang v\u1ec1 nh\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m gi\u1ea3 k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n

H\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn c\u1ee7a h\u00e0ng gi\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m cao c\u1ea5p l\u00e0 cam k\u1ebft b\u00e1n h\u00e0ng ch\u00ednh h\u00e3ng, x\u00e1ch tay, gi\u00e1 r\u1ebb h\u01a1n h\u00e0ng th\u1eadt kh\u00e1 nhi\u1ec1u v\u00e0 ch\u1ec9 giao d\u1ecbch qua m\u1ea1ng, khi kh\u00e1ch c\u00f3 nhu c\u1ea7u mua h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng, c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng th\u01b0\u1eddng v\u00f2ng vo v\u00e0 t\u00ecm c\u00e1ch n\u00e9 tr\u00e1nh.<\/p>\n\n\n\n

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Theo b\u00e1o c\u00e1o t\u1eeb L\u2019Or\u00e9al Vi\u1ec7t Nam, \u01b0\u1edbc t\u00ednh c\u00f3 h\u01a1n 60.000 c\u1eeda h\u00e0ng b\u00e1n m\u1ef9 ph\u1ea9m, n\u01b0\u1edbc hoa li\u00ean quan \u0111\u1ebfn m\u1ef9 ph\u1ea9m kh\u00f4ng th\u1ec3 x\u00e1c minh ngu\u1ed3n g\u1ed1c, th\u00e0nh ph\u1ea7n tr\u00ean m\u1ea1ng. Trong \u0111\u00f3 c\u00f3 31,000 tr\u01b0\u1eddng h\u1ee3p li\u00ean quan \u0111\u1ebfn c\u00e1c nh\u00e3n h\u00e0ng cao c\u1ea5p c\u1ee7a Lanc\u00f4me, YSL, shu uemura v\u00e0 Kiehl\u2019s, tr\u1ed9n l\u1eabn h\u00e0ng thi\u1ec7t v\u00e0 h\u00e0ng gi\u1ea3 \u0111\u1ec3 b\u00e1n t\u00f9y theo m\u1ee9c \u0111\u1ed9 hi\u1ec3u bi\u1ebft c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng. <\/p>\n\n\n\n

Tr\u00ean k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ch\u1ec9 trong n\u0103m 2020, m\u1ee9c \u0111\u1ed9 ti\u00eau th\u1ee5 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng r\u00f5 ngu\u1ed3n g\u1ed1c v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng n\u00e0y \u0111\u00e3 t\u0103ng t\u1eeb 134% \u0111\u1ebfn 170% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, theo quan s\u00e1t ch\u1ec9 tr\u00ean m\u1ed9t trong nh\u1eefng s\u00e0n \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t Vi\u1ec7t Nam hi\u1ec7n nay.<\/p>\n\n\n\n

V\u1edbi \u0111\u1eb7c t\u00ednh \u0111\u01b0\u1ee3c t\u1ed3n tr\u1eef trong \u0111i\u1ec1u ki\u1ec7n nhi\u1ec7t \u0111\u1ed9, th\u1eddi ti\u1ebft, \u00e1nh s\u00e1ng ph\u00f9 h\u1ee3p, m\u1ef9 ph\u1ea9m cao c\u1ea5p kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i t\u1ea1i k\u00eanh ch\u1ee3 truy\u1ec1n th\u1ed1ng, v\u00e0 kh\u00e1 d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y khi d\u1ea1o quanh c\u00e1c ch\u1ee3 truy\u1ec1n th\u1ed1ng c\u00f3 \u0111\u1ebfn h\u01a1n 80% m\u1ef9 ph\u1ea9m cao c\u1ea5p l\u00e0 gi\u1ea3 v\u00e0 20% thu\u1ed9c nh\u00f3m kh\u00f4ng c\u00f2n h\u1ea1n s\u1eed d\u1ee5ng.<\/p>\n\n\n\n

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C\u00e1c \u0111i\u1ec3m b\u00e1n t\u1ea1i ch\u1ee3 truy\u1ec1n th\u1ed1ng n\u00e0y hi\u1ec7n c\u0169ng \u0111\u00e3 nhanh ch\u00f3ng \u0111\u01b0a c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd l\u00ean m\u1ea1ng qua s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay Facebook, v\u1edbi nh\u1eefng l\u1eddi h\u1ee9a c\u00f3 th\u1ec3 ki\u1ec3m tra h\u00e0ng tho\u1ea3i m\u00e1i v\u00e0 m\u1ee9c gi\u00e1 si\u00eau th\u1ea5p \u0111\u1ec3 t\u1ea1o l\u00f2ng tin v\u00e0 t\u0103ng t\u00ednh c\u1ea1nh tranh. C\u00e1c s\u1ea3n ph\u1ea9m gi\u1ea3 th\u01b0\u1eddng kh\u00f4ng c\u00f3 nh\u00e3n ph\u1ee5, kh\u00f4ng c\u00f3 ng\u00e0y s\u1ea3n xu\u1ea5t v\u00e0 h\u1ebft h\u1ea1n.<\/p>\n\n\n\n

T\u00ecnh tr\u1ea1ng tr\u1ed9n l\u1eabn h\u00e0ng gi\u1ea3 v\u00e0 h\u00e0ng th\u1eadt v\u00e0 \u201cnh\u00ecn theo m\u1eb7t\u201d \u0111\u1ec3 b\u00e1n cho kh\u00e1ch l\u00e0 kh\u00e1 ph\u1ed5 bi\u1ebfn, \u0111\u00e2y l\u00e0 c\u00e1ch th\u1ee9c \u0111\u1ed1i ph\u00f3 v\u1edbi vi\u1ec7c ki\u1ec3m tra t\u1eeb c\u01a1 quan ch\u1ee9c n\u0103ng v\u00e0 v\u1eabn c\u00f3 th\u1ec3 \u0111\u1ea1t m\u1ee9c si\u00eau l\u1ee3i nhu\u1eadn t\u1eeb bu\u00f4n b\u00e1n h\u00e0ng gi\u1ea3.<\/p>\n\n\n\n

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S\u1ea3n ph\u1ea9m MAYBELLINE gi\u1ea3 \u0111\u01b0\u1ee3c b\u00e0y b\u00e1n c\u00f4ng khai b\u1eb1ng v\u1edbi gi\u00e1 h\u00e0ng ch\u00ednh h\u00e3ng (195.000 vn\u0111) t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m tr\u00ean \u0111\u01b0\u1eddng B\u1ea1ch \u0110\u1eb1ng, H\u00e0 N\u1ed9i.<\/figcaption><\/figure>\n\n\n\n

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C\u00e1c d\u00f2ng son cao c\u1ea5p \u0111\u01b0\u1ee3c b\u00e1n t\u1ea1i c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m Authentic kh\u00f4ng c\u00f3 nh\u00e3n ph\u1ee5, kh\u00f4ng \u0111\u01b0\u1ee3c m\u1edf h\u1ed9p n\u00ean ch\u1ec9 c\u00f3 th\u1ec3 mua h\u00e0ng b\u1eb1ng ni\u1ec1m tin v\u00e0 kh\u00f4ng tr\u00e1nh kh\u1ecfi vi\u1ec7c mua h\u00e0ng gi\u1ea3 v\u00e0 k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng .<\/figcaption><\/figure>\n\n\n\n

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G\u1ea7n \u0111\u00e2y, tr\u00ean th\u1ecb tr\u01b0\u1eddng tr\u00e0n ng\u1eadp lo\u1ea1i gel t\u1ea1o ki\u1ec3u t\u00f3c gi\u1ea3 m\u1ea1o L\u2019Oreal Professionnel, s\u1ea3n ph\u1ea9m n\u00e0y ph\u1ed5 bi\u1ebfn \u0111\u1ebfn m\u1ee9c c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh bi\u1ec3u di\u1ec5n th\u1eddi trang, trong t\u00fai \u0111\u1ed3 c\u1ee7a c\u00e1c chuy\u00ean gia l\u00e0m t\u00f3c v\u00e0 trang \u0111i\u1ec3m. Ti\u1ebft l\u1ed9 t\u1eeb m\u1ed9t ngu\u1ed3n cung c\u1ea5p cho bi\u1ebft \u0111\u00e3 c\u00f3 tr\u00ean 2 tri\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0a v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n\n\n\n

C\u00e1c c\u1eeda h\u00e0ng tr\u00ean m\u1ea1ng c\u00f2n \u0111\u01b0a lu\u00f4n c\u1ea3 chi\u00eau tr\u00f2 si\u00eau \u0111\u1eb3ng l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh ph\u00e2n bi\u1ec7t h\u00e0ng th\u1eadt -gi\u1ea3 trong khi t\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0 GI\u1ea2. L\u2019Oreal Professionnel ch\u01b0a bao gi\u1edd s\u1ea3n xu\u1ea5t ra d\u00f2ng h\u00e0ng n\u00e0y.<\/p>\n\n\n\n

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Theo c\u00e1c b\u00e1c s\u0129 da li\u1ec5u v\u00e0 chuy\u00ean gia ch\u0103m s\u00f3c da, vi\u1ec7c s\u1eed d\u1ee5ng m\u1ef9 ph\u1ea9m gi\u1ea3 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ee9c kh\u1ecfe l\u00e0n da v\u1ec1 l\u00e2u d\u00e0i, kh\u00f4ng ch\u1ec9 ch\u1eb3ng mang \u0111\u1ebfn hi\u1ec7u qu\u1ea3 n\u00e0o m\u00e0 d\u00f9ng l\u00e2u d\u00e0i khi\u1ebfn da tr\u1edf n\u00ean r\u1ea5t nh\u1ea1y c\u1ea3m, d\u1ec5 d\u1ecb \u1ee9ng, \u0111\u1ecf, ng\u1ee9a, bong tr\u00f3c, m\u1ee5n\u2026th\u1eadm ch\u00ed ph\u00e1t tri\u1ec3n th\u00e0nh c\u00e1c b\u1ec7nh l\u00fd da li\u1ec5u kh\u00e1c.<\/p>\n\n\n\n

K\u00eanh mua h\u00e0ng ch\u00ednh h\u00e3ng<\/strong><\/p>\n\n\n\n

Hi\u1ec7n t\u1ea1i kh\u00e1 d\u1ec5 d\u00e0ng \u0111\u1ec3 mua \u0111\u01b0\u1ee3c h\u00e0ng ch\u00ednh h\u00e3ng v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn t\u1ea1i c\u00e1c Trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i cao c\u1ea5p nh\u01b0 Takashimaya, Parkson, Diamond Plaza, Lotte Mart\u2026 v\u00ec \u0111\u00e2y l\u00e0 nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u v\u1ec1 nhi\u1ec7t \u0111\u1ed9, t\u1ed3n tr\u1eef, quy tr\u00ecnh ki\u1ec3m tra b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng cho d\u00f2ng h\u00e0ng m\u1ef9 ph\u1ea9m cao c\u1ea5p.<\/p>\n\n\n\n

V\u1edbi kh\u00e1ch h\u00e0ng y\u00eau th\u00edch mua h\u00e0ng tr\u00ean m\u1ea1ng v\u00ec s\u1ef1 ti\u1ec7n l\u1ee3i, h\u00e3y v\u00e0o ch\u00ednh c\u1eeda h\u00e0ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m ch\u00ednh h\u00e3ng \u0111\u1ec3 \u0111\u01b0\u1ee3c mua h\u00e0ng hi\u1ec7u qu\u1ea3, an to\u00e0n, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n

C\u00e1c c\u1eeda h\u00e0ng n\u00e0y th\u01b0\u1eddng c\u00f3 d\u00f2ng ch\u1eef Official Store (C\u1eeda h\u00e0ng ch\u00ednh h\u00e3ng) tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u01b0 Lazada, Shoppee, Tiki\u2026<\/p>\n\n\n\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ecm th\u00f4ng tin h\u00e0ng ch\u00ednh h\u00e3ng th\u00f4ng qua c\u00e1c trang Facebook c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 nh\u1eadn di\u1ec7n c\u00e1c trang n\u00e0y, b\u1ea1n ch\u1ec9 c\u1ea7n l\u01b0u \u00fd m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0: C\u00f3 d\u1ea5u t\u00edch m\u00e0u xanh d\u01b0\u01a1ng ngay s\u00e1t b\u00ean c\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u do Facebook c\u1ea5p (m\u1ed9t s\u1ed1 trang c\u0169ng t\u1ef1 t\u1ea1o h\u00ecnh \u1ea3nh t\u01b0\u01a1ng t\u1ef1 nh\u01b0ng kh\u00e1c m\u00e0u ho\u1eb7c c\u00f3 ch\u1ea5m m\u00e0u xanh d\u01b0\u01a1ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1ea7m l\u1eabn), h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p, s\u1ed1 l\u01b0\u1ee3ng fan l\u1edbn, c\u00f3 trang\u00a0 l\u00ean \u0111\u1ebfn v\u00e0i tri\u1ec7u ng\u01b0\u1eddi.<\/p>\n","protected":false},"excerpt":{"rendered":"

H\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn c\u1ee7a h\u00e0ng gi\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m cao c\u1ea5p l\u00e0 cam k\u1ebft b\u00e1n h\u00e0ng ch\u00ednh h\u00e3ng, x\u00e1ch tay, gi\u00e1 r\u1ebb h\u01a1n h\u00e0ng th\u1eadt kh\u00e1 nhi\u1ec1u v\u00e0 ch\u1ec9 giao d\u1ecbch qua m\u1ea1ng, khi kh\u00e1ch c\u00f3 nhu c\u1ea7u mua h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng, c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng th\u01b0\u1eddng v\u00f2ng vo v\u00e0 […]\n","protected":false},"author":3841,"featured_media":9813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song"],"yoast_head":"\nSau gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i, b\u00f9ng n\u1ed5 m\u1ef9 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