{"id":9490,"date":"2021-01-28T11:19:10","date_gmt":"2021-01-28T04:19:10","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=9490"},"modified":"2021-01-28T11:19:12","modified_gmt":"2021-01-28T04:19:12","slug":"nielseniq-tieu-dung-tai-nha-se-thuc-day-doanh-so-fmcg-trong-dip-tet-co-truyen-2021","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/nielseniq-tieu-dung-tai-nha-se-thuc-day-doanh-so-fmcg-trong-dip-tet-co-truyen-2021\/","title":{"rendered":"NielsenIQ: Ti\u00eau d\u00f9ng t\u1ea1i nh\u00e0 s\u1ebd th\u00fac \u0111\u1ea9y doanh s\u1ed1 FMCG trong d\u1ecbp T\u1ebft c\u1ed5 truy\u1ec1n 2021"},"content":{"rendered":"\n

Trong b\u1ed1i c\u1ea3nh c\u00e1c bu\u1ed5i ti\u1ec7c ng\u00e0y T\u1ebft d\u1ef1 ki\u1ebfn \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u1edbi quy m\u00f4 nh\u1ecf h\u01a1n, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0 c\u00f4ng ty s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng (NTD)\u00a0 ti\u1ebfp t\u1ee5c c\u00e1c truy\u1ec1n th\u1ed1ng l\u1ec5 h\u1ed9i y\u00eau th\u00edch c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i hi\u1ec7u qu\u1ea3 v\u00e0 h\u1ea5p d\u1eabn.<\/em><\/p>\n\n\n\n

T\u1ea1i nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1 tr\u1ecdng \u0111i\u1ec3m, T\u1ebft Nguy\u00ean \u0111\u00e1n l\u00e0 l\u1ec5 h\u1ed9i mang v\u1ec1 doanh thu l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG), b\u1eaft ngu\u1ed3n t\u1eeb nhu c\u1ea7u ti\u00eau th\u1ee5 th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng, r\u01b0\u1ee3u, s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 \u0111\u1ed3 gia d\u1ee5ng t\u0103ng cao trong d\u1ecbp n\u00e0y.<\/p>\n\n\n\n

Trong nh\u1eefng n\u0103m tr\u01b0\u1edbc, nhu c\u1ea7u chi ti\u00eau l\u1ec5 h\u1ed9i \u0111\u00e3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng hai con s\u1ed1 t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng nh\u01b0 Trung Qu\u1ed1c \u0110\u1ea1i l\u1ee5c (t\u0103ng 33%), H\u1ed3ng K\u00f4ng (t\u0103ng 27%), Malaysia (t\u0103ng 32%) v\u00e0 Vi\u1ec7t Nam (t\u0103ng 15%).<\/p>\n\n\n\n

N\u0103m nay, c\u00e1c gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 s\u1ebd ti\u1ebfp t\u1ee5c c\u00f9ng nhau \u0103n m\u1eebng T\u1ebft, nh\u01b0ng v\u1edbi c\u00e1c bu\u1ed5i ti\u1ec7c \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c \u1edf quy m\u00f4 nh\u1ecf h\u01a1n, do nh\u1eefng th\u00e1ch th\u1ee9c t\u1eeb d\u1ecbch COVID-19 nh\u01b0 c\u00e1c bi\u1ec7n ph\u00e1p ng\u0103n c\u00e1ch x\u00e3 h\u1ed9i, c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i b\u1ecb h\u1ea1n ch\u1ebf v\u00e0 \u0111\u00f3ng c\u1eeda bi\u00ean gi\u1edbi.<\/p>\n\n\n\n

\u201cM\u1eb7c d\u00f9 c\u00e1c bu\u1ed5i ti\u1ec7c c\u00f3 th\u1ec3 im \u1eafng h\u01a1n, T\u1ebft c\u1ed5 truy\u1ec1n v\u1eabn s\u1ebd th\u00fac \u0111\u1ea9y \u0111\u00e1ng k\u1ec3 doanh s\u1ed1 FMCG. B\u1eb1ng vi\u1ec7c d\u1ef1 \u0111o\u00e1n v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a NTD, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n l\u1ebb \u0111ang c\u00f3 c\u01a1 h\u1ed9i \u0111\u1eb7c bi\u1ec7t t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho NTD ti\u1ebfp t\u1ee5c truy\u1ec1n th\u1ed1ng l\u1ec5 h\u1ed9i y\u00eau th\u00edch c\u1ee7a m\u00ecnh trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch,\u201d b\u00e0 Didem Sekerel Erdogan, Ph\u00f3 ch\u1ee7 t\u1ecbch c\u1ea5p cao khu v\u1ef1c APAC & APAC & EEMEA, Intelligent Analytics, NielsenIQ cho bi\u1ebft.<\/p>\n\n\n\n

Theo truy\u1ec1n th\u1ed1ng, T\u1ebft l\u00e0 th\u1eddi \u0111i\u1ec3m gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 qu\u00e2y qu\u1ea7n b\u00ean \u0111\u1ed3 \u0103n v\u00e0 th\u1ee9c u\u1ed1ng \u0111\u00f3n ch\u00e0o n\u0103m m\u1edbi. Tr\u01b0\u1edbc th\u1ec1m l\u1ec5 h\u1ed9i, c\u00e1c h\u1ed9 gia \u0111\u00ecnh v\u00e0 doanh nghi\u1ec7p d\u00e0nh nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c v\u00e0o vi\u1ec7c d\u1ecdn d\u1eb9p n\u01a1i \u1edf v\u00e0 l\u00e0m vi\u1ec7c nh\u1eb1m lo\u1ea1i b\u1ecf nh\u1eefng n\u0103ng l\u01b0\u1ee3ng x\u1ea5u c\u1ee7a n\u0103m c\u0169 \u0111\u1ec3 m\u1edf \u0111\u01b0\u1eddng cho nh\u1eefng kh\u1edfi \u0111\u1ea7u m\u1edbi \u0111\u1ea7y h\u1ee9a h\u1eb9n.<\/p>\n\n\n\n

\u201cCh\u00fang t\u00f4i tin r\u1eb1ng nh\u1eefng phong t\u1ee5c T\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng qua th\u1eddi gian nh\u01b0 tr\u00ean s\u1ebd ti\u1ebfp di\u1ec5n d\u00f9 trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch. Tuy nhi\u00ean, ch\u00fang s\u1ebd kh\u00e1c h\u01a1n v\u1ec1 h\u00ecnh th\u1ee9c v\u00e0 quy m\u00f4 c\u0169ng nh\u1ecf h\u01a1n. V\u00ed d\u1ee5, vi\u1ec7c n\u1ea5u \u0103n t\u1ea1i nh\u00e0 cho nh\u1eefng bu\u1ed5i t\u1ed1i sum h\u1ecdp d\u1ef1 ki\u1ebfn s\u1ebd gia t\u0103ng v\u00ec c\u00e1c gia \u0111\u00ecnh tr\u00e1nh nh\u1eefng nh\u00e0 h\u00e0ng \u0111\u00f4ng \u0111\u00fac. M\u1eb7c d\u00f9 c\u00e1c bu\u1ed5i t\u1ee5 t\u1eadp x\u00e3 h\u1ed9i quy m\u00f4 nh\u1ecf c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n, d\u1ef1 ki\u1ebfn NTD s\u1ebd \u01b0u ti\u00ean ch\u1ecdn ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n s\u1ed1 l\u01b0\u1ee3ng, do \u0111\u00f3 \u01b0a th\u00edch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p,\u201d b\u00e0 gi\u1ea3i th\u00edch.<\/p>\n\n\n\n

B\u00e0 n\u00f3i th\u00eam r\u1eb1ng th\u00f3i quen chi ti\u00eau s\u1ebd kh\u00e1c nhau gi\u1eefa NTD chi ti\u00eau kh\u00f3 kh\u0103n (b\u1ecb \u1ea3nh h\u01b0\u1edfng t\u00e0i ch\u00ednh b\u1edfi \u0111\u1ea1i d\u1ecbch) v\u00e0 NTD chi ti\u00eau ti\u1ebft ch\u1ebf (\u00edt b\u1ecb \u1ea3nh h\u01b0\u1edfng t\u00e0i ch\u00ednh b\u1edfi \u0111\u1ea1i d\u1ecbch).<\/p>\n\n\n\n

\u201cNTD chi ti\u00eau kh\u00f3 kh\u0103n s\u1ebd h\u01b0\u1edbng t\u1edbi nh\u1eefng m\u1eb7t h\u00e0ng c\u00f3 k\u00edch th\u01b0\u1edbc \u0111\u00f3ng g\u00f3i nh\u1ecf, ti\u1ebft ki\u1ec7m c\u00f9ng v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn, trong khi \u0111\u00f3 NTD ti\u1ebft ch\u1ebf s\u1ebd ch\u1ecdn nh\u1eefng m\u1eb7t h\u00e0ng cao c\u1ea5p \u0111\u1ec3 t\u1eadn h\u01b0\u1edfng T\u1ebft K\u1ef7 S\u1eedu tr\u1ecdn v\u1eb9n h\u01a1n. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra c\u01a1 h\u1ed9i hi\u1ebfm hoi cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 nh\u00e0 b\u00e1n l\u1ebb ph\u1ee5c v\u1ee5 cho ng\u01b0\u1eddi mua s\u1eafm \u1edf c\u1ea3 hai ph\u00e2n kh\u00fac,\u201d b\u00e0 nh\u1eadn x\u00e9t.<\/p>\n\n\n\n

Doanh s\u1ed1 FMCG ch\u1ecbu t\u00e1c \u0111\u1ed9ng b\u1edfi quy m\u00f4 v\u00e0 nh\u1eefng h\u1ea1n ch\u1ebf li\u00ean quan \u0111\u1ebfn \u0111\u1ea1i d\u1ecbch t\u1ea1i m\u1ed7i qu\u1ed1c gia<\/p>\n\n\n\n

T\u00e1c \u0111\u1ed9ng c\u1ee7a d\u1ecbch COVID-19 \u0111\u1ebfn doanh s\u1ed1 FMCG d\u1ecbp T\u1ebft s\u1ebd kh\u00e1c nhau \u1edf m\u1ed7i qu\u1ed1c gia, t\u00f9y thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 h\u1ea1n ch\u1ebf c\u1ee7a t\u1eebng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ea1i d\u1ecbch \u0111\u1ed1i v\u1edbi n\u1ec1n kinh t\u1ebf v\u00e0 vi\u1ec7c l\u00e0m. T\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1 an to\u00e0n nh\u01b0 Trung Qu\u1ed1c \u0111\u1ea1i l\u1ee5c, v\u1edbi m\u1ed9t v\u00e0i \u0111\u1ee3t b\u00f9ng ph\u00e1t nh\u1ecf, \u0111\u1ea1i d\u1ecbch \u0111ang \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t v\u1edbi r\u1ea5t \u00edt h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng, ng\u00e0nh h\u00e0ng FMCG d\u1ef1 ki\u1ebfn s\u1ebd mang v\u1ec1 doanh thu l\u1ec5 h\u1ed9i l\u1edbn h\u01a1n so v\u1edbi n\u0103m ngo\u00e1i.<\/p>\n\n\n\n

Ng\u01b0\u1ee3c l\u1ea1i, \u1edf nh\u1eefng th\u1ecb tr\u01b0\u1eddng \u0111ang tr\u1ea3i qua \u0111\u1ee3t \u0111\u1ea1i d\u1ecbch th\u1ee9 ba ho\u1eb7c th\u1ee9 t\u01b0 nh\u01b0 Malaysia, c\u00e1c l\u1ec5 k\u1ef7 ni\u1ec7m s\u1ebd im \u1eafng h\u01a1n do c\u00e1c quy \u0111\u1ecbnh c\u1ee7a ch\u00ednh ph\u1ee7 nh\u1eb1m h\u1ea1n ch\u1ebf s\u1ef1 l\u00e2y lan c\u1ee7a virus corona.<\/p>\n\n\n\n

Thu h\u00fat h\u1ea7u bao c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i hi\u1ec7u qu\u1ea3 <\/p>\n\n\n\n

C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n l\u1ebb th\u01b0\u1eddng \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 trong c\u00e1c d\u1ecbp l\u1ec5 h\u1ed9i nh\u01b0 T\u1ebft Nguy\u00ean \u0111\u00e1n. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh k\u00edch c\u1ea7u n\u00e0y, l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t th\u00fac \u0111\u1ea9y doanh s\u1ed1, \u0111\u00f4i khi c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn \u201cl\u00e3ng ph\u00ed khuy\u1ebfn m\u00e3i\u201d – khi m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thua l\u1ed7 v\u00ec c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

Theo Sekerel Erdogan, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ea1o ra gi\u1ed1ng nhau. \u201cKh\u00f4ng c\u00f3 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn chung ph\u00f9 h\u1ee3p cho t\u1ea5t c\u1ea3 th\u1ec3 lo\u1ea1i khuy\u1ebfn m\u1ea1i, v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ph\u1ea3n \u1ee9ng kh\u00e1c nhau \u0111\u1ed1i v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u1edf c\u00e1c ng\u00e0nh h\u00e0ng kh\u00e1c nhau. V\u00ed d\u1ee5: \u1edf Trung Qu\u1ed1c, ng\u00e0nh h\u00e0ng ch\u0103m s\u00f3c c\u00e1 nh\u00e2n nh\u01b0 s\u1eefa r\u1eeda m\u1eb7t v\u00e0 kem \u0111\u00e1nh r\u0103ng c\u00f3 doanh s\u1ed1 t\u0103ng h\u01a1n khi ch\u00fang \u0111\u01b0\u1ee3c khuy\u1ebfn m\u00e3i c\u00f9ng nhau, \u0111i\u1ec1u n\u00e0y l\u1ea1i kh\u00f4ng \u0111\u00fang \u0111\u1ed1i v\u1edbi ng\u00e0nh h\u00e0ng th\u1ee9c \u0103n nh\u1eb9, \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 nhi\u1ec1u h\u01a1n khi gi\u1ea3m gi\u00e1.”<\/p>\n\n\n\n

V\u00ec v\u1eady, \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng d\u1ecbp l\u1ec5 h\u1ed9i, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i xem x\u00e9t l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c khuy\u1ebfn m\u00e3i c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ea3m b\u1ea3o h\u1ecd \u0111ang qu\u1ea3ng b\u00e1 \u0111\u00fang s\u1ea3n ph\u1ea9m, s\u1eed d\u1ee5ng \u0111\u00fang c\u01a1 ch\u1ebf khuy\u1ebfn m\u00e3i v\u00e0 \u0111\u00fang gi\u00e1 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua s\u1eafm T\u1ebft Nguy\u00ean \u0111\u00e1n.<\/p>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng y\u00eau th\u00edch khuy\u1ebfn m\u00e3i s\u1eb5n s\u00e0ng chi ti\u00eau d\u1ecbp T\u1ebft <\/p>\n\n\n\n

M\u1eb7c d\u00f9 m\u1ed9t b\u1ed9 ph\u1eadn NTD mua s\u1eafm T\u1ebft v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf do \u1ea3nh h\u01b0\u1edfng kinh t\u1ebf c\u1ee7a \u0111\u1ea1i d\u1ecbch, nh\u1eefng NTD kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh \u00edt b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi \u0111\u1ea1i d\u1ecbch s\u1ebd t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 t\u1ef1 th\u01b0\u1edfng cho m\u00ecnh trong m\u00f9a l\u1ec5 h\u1ed9i b\u1eb1ng vi\u1ec7c mua s\u1eafm c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p.<\/p>\n\n\n\n

\u201cM\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng mang t\u00ednh ch\u1ea5t chi\u1ec1u chu\u1ed9ng b\u1ea3n th\u00e2n nh\u01b0 bia v\u00e0 s\u00f4c\u00f4la r\u1ea5t nh\u1ea1y v\u1edbi khuy\u1ebfn m\u00e3i, t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh s\u1ed1 b\u00e1n h\u00e0ng gia t\u0103ng trong l\u1ec5 h\u1ed9i. V\u00ed d\u1ee5, \u1edf Malaysia, bia v\u00e0 r\u01b0\u1ee3u th\u1eddi th\u01b0\u1ee3ng l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u00e0ng c\u00f3 doanh s\u1ed1 t\u0103ng th\u00eam khi \u0111\u01b0\u1ee3c khuy\u1ebfn m\u1ea1i trong d\u1ecbp T\u1ebft. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u00f4 c\u00f4 la c\u0169ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u1ec1 gi\u00e1. Tuy nhi\u00ean, d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t danh m\u1ee5c th\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng khuy\u1ebfn m\u00e3i \u0111\u00fang m\u1ee9c v\u00e0 do \u0111\u00f3 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng doanh s\u1ed1 x\u1ee9ng t\u1ea7m.\u201d b\u00e0 Sekerel Erdogan cho bi\u1ebft.<\/p>\n\n\n\n

Ngo\u00e0i ra, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n l\u1ebb c\u0169ng n\u00ean thi\u1ebft k\u1ebf c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i \u0111\u1eb7c bi\u1ec7t cho c\u00e1c danh m\u1ee5c qu\u00e0 t\u1eb7ng cao c\u1ea5p nh\u01b0 b\u00e0o ng\u01b0, tinh ch\u1ea5t g\u00e0, y\u1ebfn s\u00e0o v\u00e0 r\u01b0\u1ee3u v\u00ec nh\u1eefng NTD chi ti\u00eau ti\u1ebft ch\u1ebf c\u00f3 th\u1ec3 c\u00f3 th\u00eam ng\u00e2n s\u00e1ch \u0111\u1ec3 mua s\u1eafm do c\u00e1c b\u1eefa ti\u1ec7c \u0111\u01b0\u1ee3c thu nh\u1ecf.<\/p>\n\n\n\n

Vi\u1ec7t Nam: \u0110\u1ea1i d\u1ecbch t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00f4ng \u0103n vi\u1ec7c l\u00e0m khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00e1ng \u0111\u1ed3ng ti\u1ec1n <\/strong><\/p>\n\n\n\n

\u1ede Vi\u1ec7t Nam, T\u1ebft Nguy\u00ean \u0111\u00e1n c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 T\u1ebft \u0111o\u00e0n vi\u00ean v\u00e0 l\u00e0 l\u1ec5 h\u1ed9i l\u1edbn nh\u1ea5t Vi\u1ec7t Nam. Th\u1eddi \u0111i\u1ec3m n\u00e0y trong n\u0103m ng\u01b0\u1eddi lao \u0111\u1ed9ng tr\u1edf v\u1ec1 qu\u00ea h\u01b0\u01a1ng \u0111\u1ec3 \u0111\u00f3n T\u1ebft c\u00f9ng gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8. \u0110\u00e2y c\u0169ng l\u00e0 l\u1ec5 h\u1ed9i \u0111i\u1ec3n h\u00ecnh trong l\u1ecbch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u00e0nh h\u00e0ng FMCG t\u1ea1i Vi\u1ec7t Nam, khi m\u00e0 doanh s\u1ed1 FMCG t\u0103ng cao h\u01a1n 12% -15% so v\u1edbi th\u1eddi \u0111i\u1ec3m kh\u00f4ng c\u00f3 l\u1ec5 h\u1ed9i v\u00e0 chi\u1ebfm g\u1ea7n 20% t\u1ed5ng doanh s\u1ed1 FMCG c\u1ee7a c\u1ea3 n\u0103m.<\/p>\n\n\n\n

C\u00e1c m\u1eb7t h\u00e0ng ph\u1ed5 bi\u1ebfn trong d\u1ecbp T\u1ebft l\u00e0 \u0111\u1ed3 u\u1ed1ng, bia, b\u00e1nh quy & b\u00e1nh n\u01b0\u1edbng, \u0111\u1ed3 \u0103n nh\u1eb9, v\u00e0 c\u00e0 ph\u00ea, v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng s\u1ea3n l\u01b0\u1ee3ng t\u1eeb 10% \u0111\u1ebfn 50% t\u00f9y lo\u1ea1i.<\/p>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, t\u00ecnh h\u00ecnh d\u1ecbch COVID-19 \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t t\u1ed1t v\u00e0 hi\u1ec7n t\u1ea1i kh\u00f4ng c\u00f3 h\u1ea1n ch\u1ebf n\u00e0o \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng. Tuy nhi\u00ean, do n\u1ec1n kinh t\u1ebf ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o xu\u1ea5t kh\u1ea9u v\u00e0 du l\u1ecbch, t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn c\u00e1c l\u0129nh v\u1ef1c ch\u00ednh n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn m\u1ea5t vi\u1ec7c l\u00e0m v\u00e0 gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng NTD chi ti\u00eau kh\u00f3 kh\u0103n.<\/p>\n\n\n\n

Richard Thomas, Gi\u00e1m \u0111\u1ed1c b\u1ed9 ph\u1eadn Intelligent Analytics, Nielsen IQ t\u1ea1i Vi\u1ec7t Nam cho bi\u1ebft: \u201cM\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 h\u1ea1n ch\u1ebf n\u00e0o \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng, nh\u01b0ng ch\u00fang t\u00f4i tin r\u1eb1ng t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ea1i d\u1ecbch \u0111\u1ed1i v\u1edbi vi\u1ec7c l\u00e0m s\u1ebd d\u1eabn \u0111\u1ebfn vi\u1ec7c NTD c\u00e2n nh\u1eafc chi ti\u00eau v\u00e0 s\u1ebd tr\u1ea3 gi\u00e1 nhi\u1ec1u h\u01a1n. T\u1ea1i Vi\u1ec7t Nam, nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y qu\u00e0 t\u1eb7ng mi\u1ec5n ph\u00ed v\u00e0 gi\u1ea3m gi\u00e1 tr\u1ef1c ti\u1ebfp l\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t. Do \u0111\u00f3, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t n\u00ean l\u01b0u \u00fd \u0111i\u1ec1u n\u00e0y khi ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c khuy\u1ebfn m\u00e3i c\u1ee7a m\u00ecnh.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh c\u00e1c bu\u1ed5i ti\u1ec7c ng\u00e0y T\u1ebft d\u1ef1 ki\u1ebfn \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u1edbi quy m\u00f4 nh\u1ecf h\u01a1n, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0 c\u00f4ng ty s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng (NTD)\u00a0 ti\u1ebfp t\u1ee5c c\u00e1c truy\u1ec1n th\u1ed1ng l\u1ec5 h\u1ed9i y\u00eau th\u00edch c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i hi\u1ec7u qu\u1ea3 […]\n","protected":false},"author":2782,"featured_media":9491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song"],"aioseo_notices":[],"yoast_head":"\nNielsenIQ: Ti\u00eau d\u00f9ng t\u1ea1i nh\u00e0 s\u1ebd th\u00fac \u0111\u1ea9y doanh s\u1ed1 FMCG trong d\u1ecbp T\u1ebft c\u1ed5 truy\u1ec1n 2021<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/nielseniq-tieu-dung-tai-nha-se-thuc-day-doanh-so-fmcg-trong-dip-tet-co-truyen-2021\/\" \/>\n<meta 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