{"id":888,"date":"2018-11-01T07:31:18","date_gmt":"2018-11-01T07:31:18","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=888"},"modified":"2018-11-01T07:31:18","modified_gmt":"2018-11-01T07:31:18","slug":"cong-bo-top-10-cong-ty-uy-tin-nganh-thuc-pham-do-uong-nam-2018","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/cong-bo-top-10-cong-ty-uy-tin-nganh-thuc-pham-do-uong-nam-2018\/","title":{"rendered":"C\u00f4ng b\u1ed1 Top 10 c\u00f4ng ty uy t\u00edn ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng n\u0103m 2018"},"content":{"rendered":"

Ng\u00e0y 31\/10\/2018, Vietnam Report va\u0300 VietNamNet ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng n\u0103m 2018.<\/strong><\/p>\n

Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng n\u0103m 2018 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean c\u00e1c nguy\u00ean t\u1eafc khoa h\u1ecdc v\u00e0 kh\u00e1ch quan. C\u00e1c c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1, x\u1ebfp h\u1ea1ng d\u1ef1a tr\u00ean 3 ti\u00eau ch\u00ed ch\u00ednh: (1) N\u0103ng l\u1ef1c t\u00e0i ch\u00ednh th\u1ec3 hi\u1ec7n tr\u00ean b\u00e1o c\u00e1o t\u00e0i ch\u00ednh n\u0103m g\u1ea7n nh\u1ea5t (t\u1ed5ng t\u00e0i s\u1ea3n, t\u1ed5ng doanh thu, l\u1ee3i nhu\u1eadn, hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng,hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng v\u1ed1n,… ); (2) Uy t\u00edn truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p Media Coding – m\u00e3 h\u00f3a c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 c\u00f4ng ty tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u00f3 \u1ea3nh h\u01b0\u1edfng; (3) Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty;Kh\u1ea3o s\u00e1t chuy\u00ean gia \u0111\u00e1nh gi\u00e1 v\u1ecb th\u1ebf c\u1ee7a c\u00e1c c\u00f4ng ty trong ng\u00e0nh; v\u00e0 Kh\u1ea3o s\u00e1t doanh nghi\u1ec7p \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong th\u00e1ng 9\/2018 v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, lao \u0111\u1ed9ng, v\u1ed1n, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu, l\u1ee3i nhu\u1eadn, k\u1ebf ho\u1ea1ch ho\u1ea1t \u0111\u1ed9ng trong n\u0103m 2018,…<\/p>\n

Danh s\u00e1ch Top 10 C\u00f4ng ty th\u1ef1c ph\u1ea9m uy t\u00edn n\u0103m 2018 – nh\u00f3m ng\u00e0nh: \u0110\u01b0\u1eddng, s\u1eefa, b\u00e1nh k\u1eb9o<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report, Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng n\u0103m 2018, th\u00e1ng 10\/2018<\/figcaption><\/figure>\n

Danh s\u00e1ch Top 10 C\u00f4ng ty th\u1ef1c ph\u1ea9m uy t\u00edn n\u0103m 2018 – nh\u00f3m ng\u00e0nh: Th\u1ef1c ph\u1ea9m \u0111\u00f3ng g\u00f3i, gia v\u1ecb, d\u1ea7u \u0103n,…<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report, Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh th\u1ef1c ph\u1ea9m \u2013 \u0111\u1ed3 u\u1ed1ng n\u0103m 2018, th\u00e1ng 10\/2018<\/figcaption><\/figure>\n

Danh s\u00e1ch Top 10 C\u00f4ng ty th\u1ef1c ph\u1ea9m uy t\u00edn n\u0103m 2018 – nh\u00f3m ng\u00e0nh: Th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng, \u0111\u00f4ng l\u1ea1nh<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report, Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng n\u0103m 2018, th\u00e1ng 10\/2018<\/figcaption><\/figure>\n

B\u1ee9c tranh to\u00e0n c\u1ea3nh ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng Vi\u1ec7t Nam n\u0103m 2018<\/p>\n

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Ngu\u1ed3n: Vietnam Report, Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng n\u0103m 2018, th\u00e1ng 10\/2018<\/figcaption><\/figure>\n

Vi\u1ec7t Nam hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng c\u00f3 s\u1ee9c ti\u00eau th\u1ee5 th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng r\u1ea5t ti\u1ec1m n\u0103ng. Ch\u1ec9 s\u1ed1 ti\u00eau th\u1ee5 c\u1ee7a ng\u00e0nh s\u1ea3n xu\u1ea5t ch\u1ebf bi\u1ebfn th\u1ef1c ph\u1ea9m v\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ed3 u\u1ed1ng trong 9 th\u00e1ng \u0111\u1ea7u n\u0103m 2018 t\u0103ng l\u1ea7n l\u01b0\u1ee3t 8,1% v\u00e0 10,2% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc (theo GSO).<\/p>\n

S\u1ed1 li\u1ec7u kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report c\u0169ng ch\u1ec9 ra r\u1eb1ng, th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng hi\u1ec7n \u0111ang chi\u1ebfm t\u1ef7 l\u1ec7 cao nh\u1ea5t trong c\u01a1 c\u1ea5u chi ti\u00eau h\u00e0ng th\u00e1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng (chi\u00ea\u0301m khoa\u0309ng 35% m\u01b0\u0301c chi ti\u00eau).<\/p>\n

H\u00ecnh 1: C\u01a1 c\u1ea5u chi ti\u00eau trung b\u00ecnh h\u00e0ng th\u00e1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t th\u00f3i quen mua h\u00e0ng th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, th\u00e1ng 9\/2018<\/figcaption><\/figure>\n

\u0110\u00e1nh gi\u00e1 v\u1ec1 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng, ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng hi\u1ec7n chi\u1ebfm kho\u1ea3ng 15% GDP v\u00e0 c\u00f3 xu h\u01b0\u1edbng t\u0103ng l\u00ean trong th\u1eddi gian t\u1edbi. BMI d\u1ef1 \u0111o\u00e1n, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng s\u1ebd cao h\u01a1n trong giai \u0111o\u1ea1n 2016 – 2019, trong \u0111o\u0301 kha\u0309 n\u0103ng Vi\u00ea\u0323t Nam s\u1ebd \u0111\u1ee9ng \u1edf v\u1ecb tr\u00ed th\u1ee9 ba Ch\u00e2u \u00c1.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, v\u1edbi t\u1ef7 l\u1ec7 d\u00e2n s\u1ed1 tr\u1ebb ng\u00e0y m\u1ed9t cao (\u01b0\u1edbc t\u00ednh kho\u1ea3ng tr\u00ean 50% d\u00e2n s\u1ed1 Vi\u1ec7t Nam d\u01b0\u1edbi 30 tu\u1ed5i), m\u1ee9c thu nh\u1eadp \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u00e0 th\u00f3i quen mua s\u1eafm th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn s\u1eb5n ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, s\u1ef1 phong ph\u00fa c\u00f9ng v\u1edbi s\u1ef1 d\u1ed3i d\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p – ngu\u1ed3n nguy\u00ean li\u1ec7u th\u00f4 cung \u1ee9ng cho ho\u1ea1t \u0111\u1ed9ng ch\u1ebf bi\u1ebfn th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng\u2026 \u0111ang l\u00e0 nh\u1eefng l\u1ee3i th\u1ebf \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh \u0111a d\u1ea1ng h\u00f3a ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m nh\u1eb1m \u0111\u00e1p \u1ee9ng v\u1edbi nhu c\u1ea7u li\u00ean t\u1ee5c thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00e0 l\u00e0 nh\u1eefng \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i g\u00f3p ph\u1ea7n gi\u00fap Vi\u1ec7t Nam tr\u1edf th\u00e0nh th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng ti\u1ec1m n\u0103ng trong khu v\u1ef1c.<\/p>\n

Bia, \u0111\u1ed3 u\u1ed1ng kh\u00f4ng c\u1ed3n v\u00e0 th\u1ef1c ph\u1ea9m l\u00e0 3 nh\u00f3m t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t trong ng\u00e0nh FMCG (Ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh)<\/p>\n

H\u00ecnh 2: \u0110\u00f3ng g\u00f3p v\u00e0 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t s\u1ed1 nh\u00f3m trong ng\u00e0nh FMCG<\/strong><\/p>\n

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Ngu\u1ed3n: Nielsen Vi\u1ec7t Nam<\/figcaption><\/figure>\n

V\u1ec1 ti\u1ec1m n\u0103ng xu\u1ea5t kh\u1ea9u, \u0111a s\u1ed1 chuy\u00ean gia \u0111\u01b0\u1ee3c Vietnam Report h\u1ecfi \u0111\u1ec1u cho r\u1eb1ng, Vi\u1ec7t Nam hi\u1ec7n \u0111\u00e3 c\u00f3 nh\u1eefng doanh nghi\u1ec7p t\u01b0\u01a1ng \u0111\u1ed1i m\u1ea1nh, c\u00f3 t\u00ean tu\u1ed5i, c\u00f3 s\u1ee9c c\u1ea1nh tranh, th\u01b0\u1eddng xuy\u00ean d\u1eabn \u0111\u1ea7u t\u1ea1i th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc, \u0111\u1ee7 c\u01a1 s\u1edf \u0111\u1ec3 xu\u1ea5t kh\u1ea9u ra n\u01b0\u1edbc ngo\u00e0i. Do \u0111\u00f3, khi th\u1eddi \u0111i\u1ec3m Hi\u1ec7p \u0111\u1ecbnh Th\u01b0\u01a1ng m\u1ea1i t\u1ef1 do EU \u2013 Vi\u1ec7t Nam (EVFTA) s\u1eafp \u0111i \u0111\u1ebfn k\u00fd k\u1ebft ch\u00ednh th\u1ee9c, c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u \u0111\u1eb7t k\u1ef3 v\u1ecdng \u0111\u00e2y s\u1ebd l\u00e0 c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t xu\u1ea5t hi\u1ec7n t\u1ea1i nhi\u1ec1u qu\u1ed1c gia h\u01a1n tr\u00ean th\u1ebf gi\u1edbi. Th\u1ee7y s\u1ea3n, c\u00e0 ph\u00ea, b\u00e1nh k\u1eb9o \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd l\u00e0 3 ng\u00e0nh h\u00e0ng c\u00f3 ti\u1ec1m n\u0103ng xu\u1ea5t kh\u1ea9u l\u1edbn trong th\u1eddi gian t\u1edbi.<\/p>\n

Ho\u1ea1t \u0111\u1ed9ng M&A trong ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng c\u0169ng di\u1ec5n ra r\u1ea5t s\u00f4i \u0111\u1ed9ng trong th\u1eddi gian qua, c\u1ea3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, t\u1ea1o n\u00ean nh\u1eefng “\u00f4ng l\u1edbn” c\u1ee7a ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng, \u0111i\u1ec3n h\u00ecnh nh\u01b0 Masan, Th\u00e0nh Th\u00e0nh C\u00f4ng, Kido, Pan Group\u2026 C\u00e1c t\u00ean tu\u1ed5i l\u1edbn trong ng\u00e0nh FMCG \u0111\u1ebfn t\u1eeb Th\u00e1i Lan, H\u00e0n Qu\u1ed1c v\u1edbi l\u1ee3i th\u1ebf v\u1ec1 t\u00e0i ch\u00ednh, kinh nghi\u1ec7m v\u00e0 c\u00f4ng ngh\u1ec7 c\u0169ng t\u00edch c\u1ef1c \u0111\u1ea7u t\u01b0 v\u00e0o Vi\u1ec7t Nam. Theo nghi\u00ean c\u1ee9u c\u1ee7a BMI, c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0 cho ng\u00e0nh ch\u1ebf bi\u1ebfn th\u1ef1c ph\u1ea9m c\u1ee7a Vi\u1ec7t Nam v\u1eabn c\u00f2n kh\u00e1 l\u1edbn, \u0111\u1eb7c bi\u1ec7t trong ng\u00e0nh \u0111\u1ed3 u\u1ed1ng, th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn v\u00e0 s\u1eefa.<\/p>\n

Nh\u1eadn di\u1ec7n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng giai \u0111o\u1ea1n 2017-2018<\/strong><\/p>\n

Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a Vietnam Report \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong th\u00e1ng 9\/2018 \u0111\u00e3 \u0111i\u1ec3m m\u1eb7t m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u ti\u00eau bi\u1ec3u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn nhi\u1ec1u nh\u1ea5t (ph\u00e2n theo nh\u00f3m s\u1ea3n ph\u1ea9m) bao g\u1ed3m: Vissan (Th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng), m\u1ef3 H\u1ea3o H\u1ea3o (Th\u1ef1c ph\u1ea9m \u0103n li\u1ec1n), Nam Ng\u01b0 (Gia v\u1ecb), Simply (D\u1ea7u \u0103n), Vinamilk (S\u1eefa), Bibica (B\u00e1nh k\u1eb9o), Heineken (Bia r\u01b0\u1ee3u), Pepsi (N\u01b0\u1edbc ng\u1ecdt), Lavie (N\u01b0\u1edbc kho\u00e1ng), G7 (C\u00e0 ph\u00ea).<\/p>\n

H\u00ecnh 3: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn nhi\u1ec1u nh\u1ea5t n\u0103m 2018 (ph\u00e2n theo nh\u00f3m s\u1ea3n ph\u1ea9m)<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t th\u00f3i quen mua h\u00e0ng th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, th\u00e1ng 9\/2018<\/figcaption><\/figure>\n

Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a Vietnam Report, truy\u1ec1n th\u00f4ng c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn t\u1ed1t h\u01a1n khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. Tuy nhi\u00ean, k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng cho th\u1ea5y, s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean truy\u1ec1n th\u00f4ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p ng\u00e0nh th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng hi\u1ec7n c\u00f2n h\u1ea1n ch\u1ebf. Ch\u1ec9 22,9% s\u1ed1 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u c\u00f3 l\u01b0\u1ee3ng th\u00f4ng tin \u0111\u1ea1t ng\u01b0\u1ee1ng nh\u1eadn th\u1ee9c (xem th\u00eam box ghi ch\u00fa), trong \u0111\u00f3 44% c\u00f3 t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n t\u1ed1i thi\u1ebfu 1 l\u1ea7n\/ 1 th\u00e1ng. V\u1ec1 \u0111\u1ed9 \u0111a d\u1ea1ng th\u00f4ng tin, 27,4% s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u00f4ng tin bao ph\u1ee7 10\/24 s\u1ed1 nh\u00f3m ch\u1ee7 \u0111\u1ec1 c\u00f3 li\u00ean quan t\u1edbi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. 3 nh\u00f3m ch\u1ee7 \u0111\u1ec1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t: T\u00e0i ch\u00ednh\/ K\u1ebft qu\u1ea3 kinh doanh, C\u1ed5 phi\u1ebfu, S\u1ea3n ph\u1ea9m.<\/p>\n

V\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng th\u00f4ng tin, doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 “an to\u00e0n” khi \u0111\u1ea1t t\u1ef7 l\u1ec7 ch\u00eanh l\u1ec7ch th\u00f4ng tin t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c so v\u1edbi t\u1ed5ng l\u01b0\u1ee3ng th\u00f4ng tin \u0111\u01b0\u1ee3c m\u00e3 h\u00f3a \u1edf m\u1ee9c 10%, tuy nhi\u00ean ng\u01b0\u1ee1ng “t\u1ed1t nh\u1ea5t” l\u00e0 tr\u00ean 20%. Trong ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng, hi\u1ec7n c\u00f3 kho\u1ea3ng h\u01a1n 40% s\u1ed1 doanh nghi\u1ec7p \u0111\u1ea1t m\u1ee9c 10% n\u00e0y.<\/p>\n

H\u00ecnh 4: 10 doanh nghi\u1ec7p c\u00f3 t\u1ef7 l\u1ec7 ch\u00eanh l\u1ec7ch th\u00f4ng tin t\u00edch c\u1ef1c\/ti\u00eau c\u1ef1c cao nh\u1ea5t tr\u00ean truy\u1ec1n th\u00f4ng trong giai \u0111o\u1ea1n t\u1eeb th\u00e1ng 9\/2017 \u0111\u1ebfn th\u00e1ng 9\/2018<\/strong><\/p>\n

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Ngu\u1ed3n: Vietnam Report, D\u1eef li\u1ec7u Media Coding ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng trong giai \u0111o\u1ea1n th\u00e1ng 9\/2017 – th\u00e1ng 9\/2018<\/figcaption><\/figure>\n

Nh\u00ecn chung, kh\u00f4ng ch\u1ec9 c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng m\u00e0 ph\u1ea7n \u0111\u00f4ng c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t \u0111\u1ec1u kh\u00e1 d\u00e8 d\u1eb7t v\u1edbi truy\u1ec1n th\u00f4ng b\u1edfi thi\u1ebfu kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t th\u00f4ng tin. \u0110\u00e2y c\u0169ng l\u00e0 b\u00e0i to\u00e1n kh\u00f3 cho c\u00e1c doanh nghi\u1ec7p \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i v\u00e0 th\u00f4ng tin \u0111a chi\u1ec1u nh\u01b0 hi\u1ec7n nay.<\/p>\n

Ba xu th\u1ebf ch\u1ee7 \u0111\u1ea1o trong phong c\u00e1ch ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng m\u1edbi<\/strong><\/p>\n

Th\u1ee9 nh\u1ea5t, nhu c\u1ea7u s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i th\u1ef1c ph\u1ea9m t\u1ef1 nhi\u00ean,h\u1eefu c\u01a1 (organic)<\/em><\/p>\n

Trong b\u1ed1i c\u1ea3nh thu nh\u1eadp \u0111\u1ea7u ng\u01b0\u1eddi t\u0103ng l\u00ean, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn c\u00e1c th\u1ef1c ph\u1ea9m s\u1ea1ch, c\u00f3 ngu\u1ed3n g\u1ed1c h\u1eefu c\u01a1 v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, v\u00e0 s\u1eb5n s\u00e0ng chi tr\u1ea3 kho\u1ea3n ti\u1ec1n cao h\u01a1n cho b\u1eefa \u0103n h\u00e0ng ng\u00e0y. H\u01a1n\u00a086% ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i 2 th\u00e0nh ph\u1ed1 l\u1edbn l\u00e0 H\u00e0 N\u1ed9i v\u00e0 TP. H\u1ed3 Ch\u00ed Minh khi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u00e3 l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m t\u1ef1 nhi\u00ean v\u00e0 h\u1eefu c\u01a1, ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00fang m\u00f9a v\u1ee5 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o an to\u00e0n cho s\u1ee9c kh\u1ecfe.<\/p>\n

Th\u1eddi gian qua, c\u00f3 kh\u00e1 nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 m\u1ea1nh d\u1ea1n \u0111\u1ea7u t\u01b0 v\u00e0o l\u0129nh v\u1ef1c n\u00e0y, \u0111\u1eb7c bi\u1ec7t c\u00f3 c\u1ea3 s\u1ef1 tham gia c\u1ee7a nh\u1eefng c\u00e1c \u00f4ng l\u1edbn ng\u00e0nh b\u00e1n l\u1ebb (v\u1edbi l\u1ee3i th\u1ebf s\u1eb5n c\u00f3 c\u00e1c k\u00eanh b\u00e1n h\u00e0ng: si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i,…)<\/p>\n

Th\u1ee9 hai, t\u00e1i \u0111\u1ecbnh ngh\u0129a l\u1ea1i th\u1ef1c ph\u1ea9m ti\u1ec7n l\u1ee3i<\/em><\/p>\n

Trong cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i, quan \u0111i\u1ec3m v\u1ec1 gia \u0111\u00ecnh, \u0111\u1eb7c bi\u1ec7t \u1edf khu v\u1ef1c th\u00e0nh th\u1ecb \u0111\u00e3 c\u00f3 s\u1ef1 thay \u0111\u1ed5i: s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi trong m\u1ed9t gia \u0111\u00ecnh th\u01b0\u1eddng ch\u1ec9 c\u00f3 4-5 ng\u01b0\u1eddi, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi s\u1ed1ng \u0111\u1ed9c th\u00e2n t\u0103ng\u2026, do \u0111\u00f3 nhu c\u1ea7u v\u1edbi nh\u00f3m h\u00e0ng h\u00f3a ti\u00eau d\u00f9ng nhanh c\u0169ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n

\u0110\u1ec3 ph\u1ee5c v\u1ee5 cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y, c\u00e1c c\u00f4ng ty th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng \u0111\u00e3 thay \u0111\u1ed5i quy c\u00e1ch v\u00e0 tr\u1ecdng l\u01b0\u1ee3ng h\u00e0ng h\u00f3a \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m nh\u1ecf, s\u1eed d\u1ee5ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a c\u00e1 nh\u00e2n v\u00e0 d\u1ec5 d\u00e0ng mang theo s\u1eed d\u1ee5ng tr\u00ean \u0111\u01b0\u1eddng \u0111i. Ngo\u00e0i ra, c\u00e1c c\u00f4ng ty c\u0169ng h\u01b0\u1edbng t\u1edbi cung c\u1ea5p c\u00e1c B\u1eefa \u0103n t\u01b0\u01a1i (ready meals)nh\u1eb1m mang \u0111\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00f3ng g\u00f3i\/ \u0103n li\u1ec1n kh\u00f4, m\u00e0 c\u00f2n l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1i, ngon, b\u1ed5 d\u01b0\u1ee1ng, an to\u00e0n v\u00e0 ti\u1ec7n l\u1ee3i.<\/p>\n

Th\u1ee9 ba, c\u00f4ng ngh\u1ec7 l\u00e0m thay \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/em><\/p>\n

Gi\u1edbi tr\u1ebb Vi\u1ec7t Nam \u0111a ph\u1ea7n l\u00e0 nh\u1eefng b\u1ea1n tr\u1ebb n\u0103ng \u0111\u1ed9ng, th\u00edch tr\u1ea3i nghi\u1ec7m v\u00e0 s\u1eb5n s\u00e0ng chi tr\u1ea3 \u0111\u1ec1 \u0111\u01b0\u1ee3c th\u01b0\u1edfng th\u1ee9c c\u00e1c lo\u1ea1i th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng ngon v\u00e0 l\u1ea1. C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng truy c\u1eadp c\u00e1c xu th\u1ebf \u1ea9m th\u1ef1c m\u1edbi nh\u1ea5t, hot nh\u1ea5t qua m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0\u0111\u1eb7t h\u00e0ng th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng cho ph\u00e9p t\u00ecm ki\u1ebfm \u0111\u1ecba \u0111i\u1ec3m \u0103n u\u1ed1ng (Foody), giao \u0111\u1ed3 \u0103n (deliveryNow) v\u00e0 \u0111\u1eb7t b\u00e0n (TableNow)… khi\u1ebfn th\u1ecb tr\u01b0\u1eddng \u1ea9m th\u1ef1c tr\u1edf n\u00ean s\u00f4i \u0111\u1ed9ng h\u01a1n. Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a Nielsen, th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng l\u00e0 2 trong 10 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c giao d\u1ecbch tr\u00ean m\u1ea1ng nhi\u1ec1u nh\u1ea5t trong n\u0103m 2017.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t, h\u1ecd c\u0169ng qua \u0111\u00f3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu th\u1ebf ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m- \u0111\u1ed3 u\u1ed1ng \u0111\u1ec3 \u0111a d\u1ea1ng h\u00f3a v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m sao cho ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea9u v\u1ecb c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i (v\u00ed d\u1ee5: tr\u00e0 s\u1eefa \u0111\u00f3ng g\u00f3i, ng\u0169 c\u1ed1c \u0103n li\u1ec1n\u2026)<\/p>\n

R\u00f5 r\u00e0ng r\u1eb1ng, c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng t\u1ea1i Vi\u1ec7t Nam l\u00e0 r\u1ea5t l\u1edbn. Khi ca\u0301c doanh nghi\u1ec7p n\u01b0\u01a1\u0301c ngoa\u0300i ti\u0301ch c\u01b0\u0323c co\u0301 m\u0103\u0323t ta\u0323i thi\u0323 tr\u01b0\u01a1\u0300ng Vi\u00ea\u0323t Nam se\u0303 m\u01a1\u0309 ra nhi\u00ea\u0300u c\u01a1 h\u00f4\u0323i h\u01a1\u0323p ta\u0301c \u0111\u00e2\u0300u t\u01b0 sa\u0309n xu\u00e2\u0301t ta\u0323i ca\u0301c khu c\u00f4ng nghi\u1ec7p, ta\u0323o c\u00f4ng \u0103n vi\u00ea\u0323c la\u0300m cho ng\u01b0\u01a1\u0300i lao \u0111\u00f4\u0323ng, chuy\u00ea\u0309n giao c\u00f4ng ngh\u00ea\u0323, \u0111\u01b0a sa\u0309n ph\u00e2\u0309m tr\u01a1\u0309 n\u00ean \u0111a da\u0323ng ho\u0301a va\u0300 ti\u00ea\u0323n i\u0301ch. Song song v\u01a1\u0301i \u0111o\u0301, ti\u0301nh ca\u0323nh tranh \u0111\u01b0\u01a1\u0323c \u0111\u00e2\u0309y l\u00ean, m\u00f4\u0323t m\u0103\u0323t ki\u0301ch thi\u0301ch ca\u0301c doanh nghi\u1ec7p trong n\u01b0\u01a1\u0301c thi\u0301ch nghi \u0111\u00f4\u0309i m\u01a1\u0301i \u0111\u00ea\u0309 ho\u0300a va\u0300o \u201cs\u00e2n ch\u01a1i\u201d th\u01b0\u01a1ng ma\u0323i chung. Tuy nhi\u00ean, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 ch\u01b0a \u0111\u1ee7, \u0111\u00f3 c\u00f2n ph\u1ea3i l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn. V\u00ec v\u1eady trong th\u1eddi gian t\u1edbi, c\u00e1c doanh nghi\u1ec7p ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng c\u1ea7n \u0111\u1ea7u t\u01b0 h\u01a1n n\u1eefa cho vi\u1ec7c qu\u1ea3ng b\u00e1 v\u00e0 ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh v\u00e0 ghi t\u00ean m\u00ecnh tr\u00ean b\u1ea3n \u0111\u1ed3 th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng th\u1ebf gi\u1edbi.<\/p>\n

Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng l\u00e0 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u1ed9c l\u1eadp c\u1ee7a Vietnam Report \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 t\u1eeb n\u0103m 2017. T\u1eeb n\u0103m 2012, Vietnam Report \u0111\u00e3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Media Coding (m\u00e3 h\u00f3a d\u1eef li\u1ec7u b\u00e1o ch\u00ed) \u0111\u1ec3 t\u00ednh \u0111i\u1ec3m uy t\u00edn c\u1ee7a c\u00e1c doanh nghi\u1ec7p tr\u00ean truy\u1ec1n th\u00f4ng. K\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u1ebfn nay, nhi\u1ec1u b\u1ea3ng x\u1ebfp h\u1ea1ng Top 10 thu\u1ed9c c\u00e1c ng\u00e0nh tr\u1ecdng \u0111i\u1ec3m v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng cao c\u1ee7a Vi\u1ec7t Nam c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh k\u1ef3 c\u00f4ng b\u1ed1 th\u01b0\u1eddng ni\u00ean nh\u01b0: B\u1ea5t \u0111\u1ed9ng s\u1ea3n, X\u00e2y d\u1ef1ng, C\u00f4ng ngh\u1ec7 th\u00f4ng tin, Ng\u00e2n h\u00e0ng, B\u1ea3o hi\u1ec3m, D\u01b0\u1ee3c, Du l\u1ecbch, Doanh nghi\u1ec7p ni\u00eam y\u1ebft.<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 uy t\u00edn c\u1ee7a c\u00e1c c\u00f4ng ty d\u1ef1a tr\u00ean h\u1ecdc thuy\u1ebft Agenda Setting v\u1ec1 s\u1ef1 \u1ea3nh h\u01b0\u1edfng, t\u00e1c \u0111\u1ed9ng c\u1ee7a truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng v\u00e0 x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c 2 gi\u00e1o s\u01b0 Maxwell McCombs v\u00e0 Donald L. Shaw ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 v\u00e0o n\u0103m 1968, \u0111\u01b0\u1ee3c Vietnam Report v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c hi\u1ec7n th\u1ef1c h\u00f3a v\u00e0 \u00e1p d\u1ee5ng. Theo \u0111\u00f3, Vietnam Report \u0111\u00e3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Branch Coding (\u0111\u00e1nh gi\u00e1 h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty tr\u00ean truy\u1ec1n th\u00f4ng) \u0111\u1ec3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch uy t\u00edn c\u1ee7a c\u00e1c c\u00f4ng ty th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

Vietnam Report ti\u1ebfn h\u00e0nh m\u00e3 h\u00f3a (coding) c\u00e1c b\u00e0i b\u00e1o vi\u1ebft v\u1ec1 ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean c\u00e1c \u0111\u1ea7u b\u00e1o c\u00f3 \u1ea3nh h\u01b0\u1edfng trong th\u1eddi gian t\u1eeb th\u00e1ng 9\/2017 \u0111\u1ebfn th\u00e1ng 9\/2018. T\u1ed5ng s\u1ed1 c\u00f3 1.375 b\u00e0i b\u00e1o, v\u1edbi t\u01b0\u01a1ng \u1ee9ng 2.996 coding unit (\u0111\u01a1n v\u1ecb m\u00e3 h\u00f3a) \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 theo c\u1ea5p \u0111\u1ed9 c\u00e2u chuy\u1ec7n (story – level) v\u1ec1 24 kh\u00eda c\u1ea1nh ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c c\u00f4ng ty t\u1eeb s\u1ea3n ph\u1ea9m, k\u1ebft qu\u1ea3 kinh doanh, th\u1ecb tr\u01b0\u1eddng… t\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 uy t\u00edn c\u1ee7a l\u00e3nh \u0111\u1ea1o c\u00f4ng ty. C\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn m\u00e3 h\u00f3a (coding) d\u1ef1a tr\u00ean 2 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n: T\u00ean c\u00f4ng ty xu\u1ea5t hi\u1ec7n ngay tr\u00ean ti\u00eau \u0111\u1ec1 c\u1ee7a b\u00e0i b\u00e1o, ho\u1eb7c tin t\u1ee9c v\u1ec1 c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp t\u1ed1i thi\u1ec3u chi\u1ebfm 5 d\u00f2ng trong b\u00e0i b\u00e1o, \u0111\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ng\u01b0\u1ee1ng nh\u1eadn th\u1ee9c – khi th\u00f4ng tin \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb ph\u00e2n t\u00edch. C\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u1edf c\u00e1c c\u1ea5p \u0111\u1ed9: 0: Trung l\u1eadp; 1: T\u00edch c\u1ef1c; 2: Kh\u00e1 t\u00edch c\u1ef1c; 3: Kh\u00f4ng r\u00f5 r\u00e0ng; 4: Kh\u00e1 ti\u00eau c\u1ef1c; 5: Ti\u00eau c\u1ef1c. Tuy nhi\u00ean, th\u1ed1ng k\u00ea l\u1ea1i, nh\u00f3m nghi\u00ean c\u1ee9u \u0111\u01b0a ra 3 c\u1ea5p b\u1eadc \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 cu\u1ed1i c\u00f9ng, bao g\u1ed3m: Trung l\u1eadp (g\u1ed3m 0 v\u00e0 3), t\u00edch c\u1ef1c (1 v\u00e0 2), v\u00e0 ti\u00eau c\u1ef1c (4 v\u00e0 5).<\/p>\n

Nh\u1eefng nh\u1eadn \u0111\u1ecbnh trong th\u00f4ng c\u00e1o mang t\u00ednh t\u1ed5ng qu\u00e1t v\u00e0 tham kh\u1ea3o cho c\u00e1c doanh nghi\u1ec7p, \u0111\u1ed1i t\u00e1c; kh\u00f4ng ph\u1ea3i nh\u1eadn \u0111\u1ecbnh c\u00e1 nh\u00e2n v\u00e0 kh\u00f4ng ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch hay nhu c\u1ea7u c\u1ee7a b\u1ea5t c\u1ee9 nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee5 th\u1ec3 n\u00e0o. Do \u0111\u00f3, c\u00e1c b\u00ean li\u00ean quan n\u00ean c\u00e2n nh\u1eafc k\u1ef9 t\u00ednh ph\u00f9 h\u1ee3p c\u1ee7a c\u00e1c th\u00f4ng tin tr\u00ean tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0 ho\u00e0n to\u00e0n ch\u1ecbu tr\u00e1ch nhi\u1ec7m trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c th\u00f4ng tin \u0111\u00f3.<\/p>\n

Vietnam Report<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y 31\/10\/2018, Vietnam Report va\u0300 VietNamNet ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng n\u0103m 2018. Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng n\u0103m 2018 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean c\u00e1c nguy\u00ean t\u1eafc khoa h\u1ecdc v\u00e0 kh\u00e1ch quan. C\u00e1c c\u00f4ng ty \u0111\u01b0\u1ee3c […]\n","protected":false},"author":3,"featured_media":890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[420,421,423,422],"class_list":["post-888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song","tag-cong-ty-uy-tin-nganh-thuc-pham-do-uong","tag-nganh-thuc-pham-do-uong-viet-nam","tag-nguoi-tieu-dung","tag-vietnam-report"],"yoast_head":"\nC\u00f4ng b\u1ed1 Top 10 c\u00f4ng ty uy t\u00edn ng\u00e0nh th\u1ef1c ph\u1ea9m - \u0111\u1ed3 u\u1ed1ng n\u0103m 2018<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/cong-bo-top-10-cong-ty-uy-tin-nganh-thuc-pham-do-uong-nam-2018\/\" \/>\n<meta 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