{"id":8870,"date":"2020-11-26T10:40:43","date_gmt":"2020-11-26T03:40:43","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=8870"},"modified":"2020-11-26T10:40:45","modified_gmt":"2020-11-26T03:40:45","slug":"am-thuc-luu-dong-xu-huong-moi-cho-nganh-fb","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/am-thuc-luu-dong-xu-huong-moi-cho-nganh-fb\/","title":{"rendered":"\u1ea8m th\u1ef1c l\u01b0u \u0111\u1ed9ng &#8211; Xu h\u01b0\u1edbng m\u1edbi cho ng\u00e0nh F&#038;B"},"content":{"rendered":"\n<p><strong>Tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c \u0111\u01b0\u1eddng ph\u1ed1 \u0111\u00e3 lu\u00f4n l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong v\u0103n h\u00f3a Vi\u1ec7t, v\u00e0 theo th\u1eddi gian, ranh gi\u1edbi gi\u1eefa vi\u1ec7c d\u00f9ng b\u1eefa t\u1ea1i qu\u00e1n hay l\u1ec1 \u0111\u01b0\u1eddng \u0111ang ng\u00e0y c\u00e0ng m\u1ecfng manh. Nh\u1eefng chu\u1ed7i \u1ea9m th\u1ef1c l\u1edbn \u0111ang t\u00ecm \u0111\u1ebfn m\u00f4 h\u00ecnh kiosk v\u00e0 xe l\u01b0u \u0111\u1ed9ng \u1ea9m th\u1ef1c \u0111\u01b0\u1eddng ph\u1ed1 nh\u01b0 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 th\u1eed nghi\u1ec7m b\u00e1n c\u00e1c m\u00f3n take-away m\u00e0 kh\u00f4ng ph\u1ea3i lo nhi\u1ec1u v\u1ec1 chi ph\u00ed thu\u00ea nh\u00e2n vi\u00ean v\u00e0 m\u1eb7t b\u1eb1ng.<\/strong><\/p>\n\n\n\n<p>Gi\u1edbi chuy\u00ean gia nh\u1eadn \u0111\u1ecbnh \u0111\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng \u00e1n ng\u1eafn h\u1ea1n \u0111\u1ec3 c\u00e1c \u0111\u01a1n v\u1ecb F&amp;B th\u1eed nghi\u1ec7m \u1edf nh\u1eefng th\u1ecb tr\u01b0\u1eddng m\u1edbi, c\u0169ng nh\u01b0 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ea1m \u0111\u1ebfn ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00edch kh\u00e1m ph\u00e1 nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi m\u1ebb. B\u1edfi theo b\u00e1o c\u00e1o h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a Nielsen 2020, ng\u01b0\u1eddi Vi\u1ec7t \u01b0a chu\u1ed9ng th\u1ef1c ph\u1ea9m xu\u1ea5t x\u1ee9 trong n\u01b0\u1edbc v\u00e0 an to\u00e0n cho s\u1ee9c kh\u1ecfe, v\u00e0 nhu c\u1ea7u n\u00e0y \u0111\u00e3 l\u00ean t\u0103ng sau \u0111\u1ea1i d\u1ecbch Covid-19. M\u00f4 h\u00ecnh \u1ea9m th\u1ef1c l\u01b0u \u0111\u1ed9ng lu\u00f4n \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng lu\u00f4n t\u00ecm ki\u1ebfm s\u1ef1 m\u1edbi l\u1ea1 nh\u01b0ng v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi cu\u1ed9c s\u1ed1ng b\u1eadn r\u1ed9n, nh\u01b0 gi\u1edbi tr\u1ebb thu\u1ed9c nh\u00f3m tu\u1ed5i Millenial v\u00e0 Gen Z.<\/p>\n\n\n\n<p>C\u1ee5 th\u1ec3 g\u1ea7n \u0111\u00e2y m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u1ea9m th\u1ef1c n\u1ed5i ti\u1ebfng c\u0169ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh l\u01b0u \u0111\u1ed9ng \u0111\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n c\u0169ng nh\u01b0 gi\u1ea3m b\u1edbt chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 thu\u00ea m\u1eb7t b\u1eb1ng. Th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Highlands n\u1ed5i ti\u1ebfng v\u1edbi nh\u1eefng v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba g\u1ea7n \u0111\u00e2y \u0111\u00e3 tri\u1ec3n khai m\u00f4 h\u00ecnh xe \u0111\u1ea9y di \u0111\u1ed9ng ch\u1ec9 ph\u1ee5c v\u1ee5 mang \u0111i v\u00e0 \u0111\u1eb7t tr\u01b0\u1edbc c\u00e1c t\u00f2a nh\u00e0 l\u1edbn. C\u00e1c m\u00f3n n\u01b0\u1edbc t\u1ea1i xe \u0111\u1ea9y c\u00f3 gi\u00e1 m\u1ec1m h\u01a1n trong c\u1eeda h\u00e0ng v\u00e0 c\u0169ng \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 nhanh ch\u00f3ng h\u01a1n. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng kh\u00e1c chuy\u00ean v\u1ec1 g\u00e0 r\u00e1n v\u00e0 pizza c\u0169ng \u0111\u00e3 m\u1edf r\u1ed9ng d\u1ecbch v\u1ee5 sang m\u00f4 h\u00ecnh container \u0111\u1eb7t d\u01b0\u1edbi c\u00e1c khu d\u00e2n c\u01b0.<\/p>\n\n\n\n<p>Nhi\u1ec1u trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i hay t\u00f2a nh\u00e0 v\u0103n ph\u00f2ng c\u0169ng \u0111\u00e3 xu\u1ea5t hi\u1ec7n c\u00e1c gian h\u00e0ng pop-up, d\u01b0\u1edbi d\u1ea1ng kiosk \u0111\u1eb7t ngay t\u1ea1i s\u1ea3nh mua s\u1eafm. Ch\u1ee7 nh\u00e0 h\u00e0ng th\u00edch s\u00e1ng t\u1ea1o v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi m\u1ebb v\u00e0 ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 th\u1eed th\u1ecb hi\u1ebfu c\u00e1c m\u00f3n \u0103n c\u1ee7a h\u1ecd m\u00e0 kh\u00f4ng c\u1ea7n b\u1ecf ra c\u00e1c lo\u1ea1i chi ph\u00ed truy\u1ec1n th\u1ed1ng cho \u0111\u1ebfn khi h\u1ecd s\u1eb5n s\u00e0ng m\u1edf c\u1eeda nh\u00e0 h\u00e0ng. Trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i c\u0169ng h\u01b0\u1edfng l\u1ee3i t\u1eeb l\u00e0n gi\u00f3 m\u1edbi \u0111\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u1ebb v\u00e0 s\u00e1ng t\u1ea1o, cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111a d\u1ea1ng, m\u1edbi m\u1ebb v\u00e0 li\u00ean t\u1ee5c thay \u0111\u1ed5i.<\/p>\n\n\n\n<p>D\u00f9 c\u00f3 m\u1ed9t s\u1ed1 b\u1ea5t l\u1ee3i, nh\u01b0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y v\u1eabn r\u1ea5t l\u1edbn v\u1edbi nhi\u1ec1u l\u1ee3i th\u1ebf so v\u1edbi h\u00e0ng rong truy\u1ec1n th\u1ed1ng. B\u00e0 Trang B\u00f9i &#8211; Gi\u00e1m \u0111\u1ed1c Th\u1ecb tr\u01b0\u1eddng JLL Vi\u1ec7t Nam \u0111\u00e1nh gi\u00e1 r\u1eb1ng, nh\u1eefng xe th\u1ef1c ph\u1ea9m l\u01b0u \u0111\u1ed9ng ng\u00e0y nay cung c\u1ea5p nh\u1eefng nguy\u00ean li\u1ec7u c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n, v\u00e0 l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ecba ph\u01b0\u01a1ng &#8211; gi\u00fap \u0111\u00e1nh tan \u0111\u1ecbnh ki\u1ebfn \u0111\u1ed3 \u0103n l\u1ec1 \u0111\u01b0\u1eddng k\u00e9m an to\u00e0n th\u1ef1c ph\u1ea9m. D\u1ea7n d\u1ea7n ch\u00fang \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u1ea3nh t\u01b0\u1ee3ng quen thu\u1ed9c tr\u00ean c\u00e1c con ph\u1ed1, trong trung t\u00e2m mua s\u1eafm v\u00e0 t\u1ea1i c\u00e1c l\u1ec5 h\u1ed9i, thu h\u00fat m\u1ed9t th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng y\u00eau th\u1ef1c ph\u1ea9m m\u1edbi v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y \u0111ang th\u00fac \u0111\u1ea9y nh\u1eefng ng\u01b0\u1eddi th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c l\u00e0m theo \u0111\u1ec3 k\u00e9o th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<p>C\u0169ng theo chuy\u00ean gia c\u1ee7a JLL, \u0111\u00e2y c\u00f3 th\u1ec3 s\u1ebd l\u00e0 xu h\u01b0\u1edbng m\u1edbi cho ng\u00e0nh \u1ea9m th\u1ef1c Vi\u1ec7t Nam, \u0111i theo d\u1ea5u ch\u00e2n c\u1ee7a c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edfng th\u00e0nh h\u01a1n trong khu v\u1ef1c. Tuy nhi\u00ean, v\u1ec1 l\u00e2u d\u00e0i, \u0111\u1ec3 ti\u1ebfp t\u1ee5c c\u1ea1nh tranh v\u1edbi c\u00e1c nh\u00e0 h\u00e0ng truy\u1ec1n th\u1ed1ng, m\u00f4 h\u00ecnh xe l\u01b0u \u0111\u1ed9ng c\u1ea7n ph\u1ea3i li\u00ean t\u1ee5c n\u00e2ng c\u1ea5p ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m cao h\u01a1n, ch\u00fa tr\u1ecdng v\u00e0o v\u1ea5n \u0111\u1ec1 v\u1ec7 sinh an to\u00e0n th\u1ef1c ph\u1ea9m nh\u1eb1m thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><em>\u1ede nhi\u1ec1u n\u01b0\u1edbc ph\u00e1t tri\u1ec3n h\u01a1n, \u1ea9m th\u1ef1c l\u01b0u \u0111\u1ed9ng \u0111\u1ea1t nhi\u1ec1u th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ecbnh, d\u00f9 kh\u00f4ng c\u00f3 m\u1ed9t m\u1eb7t b\u1eb1ng \u1ed5n \u0111\u1ecbnh. Ch\u1ee7 qu\u00e1n th\u00f4ng b\u00e1o \u0111\u1ecba \u0111i\u1ec3m h\u1ecd s\u1eafp \u0111\u00f3ng qu\u00e2n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i tr\u01b0\u1edbc khi di chuy\u1ec3n, thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi y\u00eau \u1ea9m th\u1ef1c theo ch\u00e2n h\u1ecd. M\u00f4 h\u00ecnh b\u00e1n h\u00e0ng l\u01b0u \u0111\u1ed9ng kh\u00f4ng d\u1eebng l\u1ea1i \u1edf vi\u1ec7c b\u00e1n th\u1ef1c ph\u1ea9m m\u00e0 c\u00f2n nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m kh\u00e1c nhau nh\u01b0: may m\u1eb7c, \u00e2m nh\u1ea1c, hoa t\u01b0\u01a1i, l\u00e0m \u0111\u1eb9p, trang s\u1ee9c, s\u00e1ch v\u1edf\u2026 L\u1ee3i th\u1ebf di \u0111\u1ed9ng c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh b\u1ea5t l\u1ee3i ngay khi m\u00f9a m\u01b0a \u0111\u1ebfn, l\u00fac m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd l\u1ef1a ch\u1ecdn d\u1ecbch v\u1ee5 giao h\u00e0ng tr\u1ef1c tuy\u1ebfn ho\u1eb7c \u0103n \u1edf nh\u00e0\/v\u0103n ph\u00f2ng. T\u00edch h\u1ee3p d\u1ecbch v\u1ee5 giao h\u00e0ng b\u00ean c\u1ea1nh take-away ho\u1eb7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb giao h\u00e0ng tr\u1ef1c tuy\u1ebfn s\u1ebd mang \u0111\u1ebfn \u0111a d\u1ea1ng l\u1ef1a ch\u1ecdn cho kh\u00e1ch h\u00e0ng, v\u00e0 \u0111\u1ea3m b\u1ea3o l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng cho m\u00f4 h\u00ecnh \u1ea9m th\u1ef1c di \u0111\u1ed9ng.<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c \u0111\u01b0\u1eddng ph\u1ed1 \u0111\u00e3 lu\u00f4n l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong v\u0103n h\u00f3a Vi\u1ec7t, v\u00e0 theo th\u1eddi gian, ranh gi\u1edbi gi\u1eefa vi\u1ec7c d\u00f9ng b\u1eefa t\u1ea1i qu\u00e1n hay l\u1ec1 \u0111\u01b0\u1eddng \u0111ang ng\u00e0y c\u00e0ng m\u1ecfng manh. Nh\u1eefng chu\u1ed7i \u1ea9m th\u1ef1c l\u1edbn \u0111ang t\u00ecm \u0111\u1ebfn m\u00f4 h\u00ecnh kiosk v\u00e0 xe l\u01b0u \u0111\u1ed9ng \u1ea9m th\u1ef1c \u0111\u01b0\u1eddng [&#8230;]\n","protected":false},"author":2604,"featured_media":8871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u1ea8m th\u1ef1c l\u01b0u \u0111\u1ed9ng - Xu h\u01b0\u1edbng m\u1edbi cho ng\u00e0nh F&amp;B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/am-thuc-luu-dong-xu-huong-moi-cho-nganh-fb\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u1ea8m th\u1ef1c l\u01b0u \u0111\u1ed9ng - Xu h\u01b0\u1edbng m\u1edbi cho ng\u00e0nh F&amp;B\" \/>\n<meta property=\"og:description\" content=\"Tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c \u0111\u01b0\u1eddng ph\u1ed1 \u0111\u00e3 lu\u00f4n l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong v\u0103n h\u00f3a Vi\u1ec7t, v\u00e0 theo th\u1eddi gian, ranh gi\u1edbi gi\u1eefa\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saigonbiz.com\/vn\/am-thuc-luu-dong-xu-huong-moi-cho-nganh-fb\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u1ed9ng \u0111\u1ed3ng SaigonBiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-26T03:40:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-26T03:40:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2020\/11\/xe-ban-hang-luu-dong.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/am-thuc-luu-dong-xu-huong-moi-cho-nganh-fb\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/am-thuc-luu-dong-xu-huong-moi-cho-nganh-fb\/\"},\"author\":{\"name\":\"Ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/#\/schema\/person\/32a56e76f33670019f89af931d5ee5ea\"},\"headline\":\"\u1ea8m th\u1ef1c l\u01b0u \u0111\u1ed9ng &#8211; 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