{"id":8191,"date":"2020-09-12T16:45:39","date_gmt":"2020-09-12T09:45:39","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=8191"},"modified":"2020-09-12T16:45:41","modified_gmt":"2020-09-12T09:45:41","slug":"du-bao-4-mau-hinh-hanh-vi-nguoi-tieu-dung-se-tai-dinh-hinh-thi-truong-fmcg-o-viet-nam-dong-nam-a","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/du-bao-4-mau-hinh-hanh-vi-nguoi-tieu-dung-se-tai-dinh-hinh-thi-truong-fmcg-o-viet-nam-dong-nam-a\/","title":{"rendered":"D\u1ef1 b\u00e1o 4 m\u1eabu h\u00ecnh h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd t\u00e1i \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng FMCG \u1edf Vi\u1ec7t Nam &#038; \u0110\u00f4ng Nam \u00c1"},"content":{"rendered":"\n<p><strong><em>Theo nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y c\u1ee7a Nielsen cho th\u1ea5y tin t\u1ee9c v\u1ec1 t\u00ecnh h\u00ecnh l\u00e2y nhi\u1ec5m COVID-19 kh\u00f4ng c\u00f2n \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u \u0111\u1ebfn xu h\u01b0\u1edbng ti\u00eau d\u00f9ng FMCG t\u0103ng \u0111\u1ed9t bi\u1ebfn \u1edf khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. <\/em><\/strong><\/p>\n\n\n\n<p>Thay v\u00e0o \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng (NTD) ch\u1ecbu t\u00e1c \u0111\u1ed9ng b\u1edfi 4 m\u00f4 h\u00ecnh m\u1edbi v\u1ec1 h\u00e0nh vi v\u00e0 kinh t\u1ebf x\u00e3 h\u1ed9i \u0111ang h\u00ecnh th\u00e0nh. Ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ef1 suy gi\u1ea3m kinh t\u1ebf, l\u1ea1m ph\u00e1t, sinh k\u1ebf c\u00e1 nh\u00e2n v\u00e0 nh\u1eefng lo ng\u1ea1i v\u1ec1 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, c\u00e1c m\u00f4 h\u00ecnh n\u00e0y bao g\u1ed3m: (1) T\u00e1i thi\u1ebft l\u1eadp Gi\u1ecf h\u00e0ng; (2) T\u00e1i thi\u1ebft l\u1eadp L\u1ed1i s\u1ed1ng t\u1ea1i nh\u00e0; (3) T\u00e1i thi\u1ebft l\u1eadp \u0110\u1ed9ng l\u1ef1c mua s\u1eafm v\u00e0 (4) T\u00e1i thi\u1ebft l\u1eadp Kh\u1ea3 n\u0103ng chi ti\u00eau. \u0110\u00e2y kh\u00f4ng ch\u1ec9 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c ti\u00eau d\u00f9ng ch\u00ednh m\u00e0 c\u00f2n \u0111\u1ecbnh h\u00ecnh tr\u1ea1ng th\u00e1i t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh FMCG.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u n\u00e0y cho th\u1ea5y NTD ph\u1ea3n \u1ee9ng kh\u00e1c nhau d\u1ef1a v\u00e0o t\u00ecnh tr\u1ea1ng v\u00e0 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u00e1 nh\u00e2n c\u1ee7a \u0111\u1ea1i d\u1ecbch l\u00ean b\u1ea3n th\u00e2n h\u1ecd. Nh\u1eefng d\u1ef1 b\u00e1o n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean hai nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00e2n c\u1ef1c \u0111i\u1ec3n h\u00ecnh: NTD chi ti\u00eau ti\u1ebft ch\u1ebf v\u00e0 NTD chi ti\u00eau kh\u00f3 kh\u0103n. <strong>Xem bi\u1ec3u \u0111\u1ed3 1.<\/strong> Tr\u00ean to\u00e0n Ch\u00e2u \u00c1 c\u00f3 2 tr\u00ean 5 ng\u01b0\u1eddi ti\u00eau d\u00f9ng (chi\u1ebfm 38%) cho bi\u1ebft h\u1ecd b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi \u0111\u1ea1i d\u1ecbch COVID-19 so v\u1edbi m\u1ee9c trung b\u00ecnh to\u00e0n c\u1ea7u l\u00e0 32%.<\/p>\n\n\n\n<p><strong>T\u00e1i thi\u1ebft l\u1eadp Gi\u1ecf h\u00e0ng<\/strong>: Nielsen d\u1ef1 \u0111o\u00e1n NTD s\u1ebd b\u1eaft \u0111\u1ea7u t\u00e1i \u01b0u ti\u00ean nh\u1eefng g\u00ec ch\u1ecdn l\u1ef1a trong gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh n\u00e0y \u1edf ph\u1ea1m vi r\u1ed9ng ph\u1ea3n \u00e1nh m\u1ed9t s\u1ef1 t\u00e1i thi\u1ebft l\u1eadp chi ti\u00eau ti\u00eau d\u00f9ng c\u0103n b\u1ea3n. Khi \u0111o l\u01b0\u1eddng th\u1ecb tr\u01b0\u1eddng kh\u1eafp khu v\u1ef1c \u0110N\u00c1, c\u00e1c ng\u00e0nh h\u00e0ng FMCG ch\u00ednh nh\u01b0 Th\u1ee9c u\u1ed1ng c\u00f3 c\u1ed3n (-9%), Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe (-3%), Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n (-5%) v\u00e0 N\u01b0\u1edbc gi\u1ea3i kh\u00e1t (-8%) \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m doanh s\u1ed1 so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i (t\u00ednh \u0111\u1ebfn cu\u1ed1i th\u00e1ng 6\/2020). Ch\u00fang t\u00f4i tin r\u1eb1ng nh\u1eefng xu h\u01b0\u1edbng n\u00e0y ph\u1ea3n \u00e1nh d\u1ea5u hi\u1ec7u NTD xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng v\u00e0 gi\u1ea3m thi\u1ec3u chi ti\u00eau do t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ea1i d\u1ecbch. H\u00e0nh vi t\u00edch tr\u1eef h\u00e0ng h\u00f3a kh\u00f4ng k\u00e9o d\u00e0i \u0111\u1ebfn th\u00e1ng 3 &amp; th\u00e1ng 4 th\u1ec3 hi\u1ec7n s\u1ef1 gi\u1ea3m li\u00ean quan gi\u1eefa tin t\u1ee9c v\u1ec1 l\u00e2y nhi\u1ec5m COVID-19 v\u1edbi doanh s\u1ed1 FMCG t\u0103ng \u0111\u1ed9t bi\u1ebfn tr\u01b0\u1edbc \u0111\u00f3. \u0110i\u1ec1u n\u00e0y c\u0169ng d\u1ef1 b\u00e1o gi\u1ecf h\u00e0ng FMCG \u0111ang \u0111\u01b0\u1ee3c t\u00e1i thi\u1ebft l\u1eadp v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m FMCG h\u1ecd cho l\u00e0 thi\u1ebft y\u1ebfu trong th\u1eddi gian s\u1eafp t\u1edbi.<\/p>\n\n\n\n<p>\u201cKhi ph\u1ea3n \u1ee9ng c\u1ee7a NTD t\u00e1ch ra kh\u1ecfi v\u00f2ng quay c\u1ee7a tin t\u1ee9c, nh\u1eefng th\u00e0nh ph\u1ea7n ch\u00ednh trong gi\u1ecf h\u00e0ng mua s\u1eafm h\u00e0ng ng\u00e0y \u0111\u00e3 v\u00e0 \u0111ang ch\u1ecbu t\u00e1c \u0111\u1ed9ng b\u1edfi suy gi\u1ea3m kinh t\u1ebf v\u00e0 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng\u201d, \u00f4ng Scott McKenzie, tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Nielsen Intelligence Unit to\u00e0n c\u1ea7u cho bi\u1ebft. \u0110i\u1ec1u n\u00e0y s\u1ebd thay \u0111\u1ed5i c\u00e1ch th\u1ee9c v\u00e0 \u0111\u1ecba \u0111i\u1ec3m m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp t\u1ee5c d\u1ef1 tr\u1eef h\u00e0ng h\u00f3a trong b\u1ed1i c\u1ea3nh COVID-19. C\u0169ng theo McKenzie, \u201cc\u00e1c quy\u1ebft \u0111\u1ecbnh s\u1ebd \u0111\u01b0\u1ee3c dung h\u00f2a d\u1ef1a tr\u00ean th\u00f3i quen mua s\u1eafm l\u00e2u \u0111\u1eddi v\u1edbi th\u1ef1c t\u1ea1i m\u1edbi ng\u00e0y nay, n\u01a1i m\u00e0 c\u00e1c \u01b0u ti\u00ean v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9c kh\u1ecfe c\u1ea1nh tranh song song nhau.\u201d<\/p>\n\n\n\n<p>\u201cTrong l\u0129nh v\u1ef1c FMCG, ch\u00fang t\u00f4i bi\u1ebft r\u1eb1ng m\u1eb7c d\u00f9 NTD c\u00f3 th\u1ec3 tr\u00ec ho\u00e3n nh\u1eefng chuy\u1ebfn du l\u1ecbch hay nh\u1eefng v\u00e9 xem phim, h\u1ecd v\u1eabn ti\u1ebfp t\u1ee5c c\u1ea7n nh\u1eefng s\u1ea3n ph\u1ea9m nh\u01b0 gi\u1ea5y v\u1ec7 sinh hay th\u1ee9c u\u1ed1ng c\u00f3 ga. Ng\u00e0nh ti\u00eau d\u00f9ng nhanh \u0111\u1ea1i di\u1ec7n cho nh\u1eefng h\u00e0nh vi th\u01b0\u1eddng th\u1ea5y c\u1ee7a NTD. Trong khi c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t trong c\u00e1ch NTD mua s\u1eafm, k\u00edch c\u1ee1 h\u00e0ng h\u00f3a, n\u01a1i h\u1ecd mua v\u00e0 n\u01a1i h\u1ecd l\u01b0u tr\u1eef, th\u00ec nh\u1eefng nhu c\u1ea7u ti\u1ec1m \u1ea9n v\u00e0 c\u00e1ch NTD s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m nh\u00ecn chung kh\u00f4ng thay \u0111\u1ed5i nhi\u1ec1u.\u201d, \u00f4ng Nguy\u1ec5n Anh Dz\u0169ng, Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao, b\u1ed9 ph\u1eadn \u0110o l\u01b0\u1eddng B\u00e1n l\u1ebb, Nielsen Vi\u1ec7t Nam nh\u1eadn x\u00e9t.<\/p>\n\n\n\n<p><strong>&nbsp;T\u00e1i thi\u1ebft l\u1eadp L\u1ed1i s\u1ed1ng t\u1ea1i nh\u00e0<\/strong>: M\u1ed9t s\u1ef1 d\u1ecbch chuy\u1ec3n kh\u00e1c n\u1eefa c\u1ee7a NTD m\u00e0 Nielsen d\u1ef1 \u0111o\u00e1n s\u1ebd \u0111\u1ecbnh h\u00ecnh l\u1ea1i th\u1ecb tr\u01b0\u1eddng FMCG l\u00e0 l\u1ed1i s\u1ed1ng t\u1ea1i nh\u00e0 gia t\u0103ng. Th\u00f3i quen \u201cT\u1ef0 L\u00c0M M\u1eccI VI\u1ec6C\u201d v\u00e0 nhu c\u1ea7u tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i nh\u00e0 v\u1eabn t\u1ed3n t\u1ea1i ngay c\u1ea3 khi k\u1ebft th\u00fac h\u1ea1n ch\u1ebf x\u00e3 h\u1ed9i v\u00e0 c\u00e1c c\u1eeda h\u00e0ng m\u1edf c\u1eeda l\u1ea1i t\u1ea1i nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng \u0110N\u00c1.<\/p>\n\n\n\n<p>T\u1ea1i Philippines, 24% NTD \u0111\u00e3 thay \u0111\u1ed5i k\u00edch th\u01b0\u1edbc bao b\u00ec v\u1edbi mong mu\u1ed1n t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m FMCG ph\u00f9 h\u1ee3p v\u1edbi l\u1ed1i s\u1ed1ng \u1edf nh\u00e0 nhi\u1ec1u h\u01a1n. T\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c1, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp t\u1ee5c th\u1ec3 hi\u1ec7n s\u1ef1 \u01b0u ti\u00ean ti\u00eau d\u00f9ng t\u1ea1i nh\u00e0, trong \u0111\u00f3 th\u1ef1c ph\u1ea9m v\u00e0 s\u1eefa \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 m\u1ea1nh m\u1ebd t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng nh\u01b0 Singapore (+42.6% so v\u1edbi n\u0103m ngo\u00e1i), Philippines (+11.4%) v\u00e0 Malaysia (+6.8%). T\u1ea1i Malaysia, NTD l\u1ef1a ch\u1ecdn t\u1ef1 nhu\u1ed9m t\u00f3c t\u1ea1i nh\u00e0 l\u00e0m t\u0103ng doanh s\u1ed1 b\u00e1n thu\u1ed1c nhu\u1ed9m t\u00f3c l\u00ean 22,8% trong khi \u1edf Singapore, th\u1ef1c ph\u1ea9m \u0111\u00f3ng g\u00f3i \u0111\u00f4ng l\u1ea1nh ch\u1ebf bi\u1ebfn t\u0103ng \u0111\u1ebfn 113,7%. T\u1ea1i Vi\u1ec7t Nam, 82% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft s\u1ebd gi\u1ea3m ti\u00eau th\u1ee5 b\u00ean ngo\u00e0i, d\u1eabn \u0111\u1ebfn doanh thu t\u0103ng cao c\u1ee7a c\u00e1c ng\u00e0nh h\u00e0ng nh\u01b0 s\u1ee3i \u0103n li\u1ec1n (+14.1%), x\u00fac x\u00edch ti\u1ec7t tr\u00f9ng (+17.9%), th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn m\u00f3n \u0103n (+7.4%) v\u00e0 mayonnaise (+31%).<\/p>\n\n\n\n<p>\u201cC\u00e1c c\u00f4ng ty nhanh nh\u1ea1y n\u1eafm b\u1eaft xu h\u01b0\u1edbng DIY s\u1ebd th\u00e0nh c\u00f4ng trong vi\u1ec7c \u0111\u1ed3ng c\u1ea3m v\u1edbi c\u00e1c m\u1ed1i quan t\u00e2m hi\u1ec7n t\u1ea1i c\u1ee7a NTD v\u1ec1 vi\u1ec7c ti\u00eau d\u00f9ng s\u00e1ng t\u1ea1o, c\u00f3 \u00fd th\u1ee9c v\u1ec1 chi ph\u00ed v\u00e0 an to\u00e0n. NTD s\u1eb5n s\u00e0ng l\u00e0m vi\u1ec7c ch\u00e2n tay \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m an to\u00e0n cho ng\u00f4i nh\u00e0 c\u1ee7a h\u1ecd. V\u00ec v\u1eady, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i n\u00e0y b\u1eb1ng c\u00e1ch mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ef1 l\u00e0m t\u1ea1i nh\u00e0 v\u1edbi gi\u00e1 ph\u1ea3i ch\u0103ng, d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u.\u201d, \u00f4ng Dz\u0169ng chia s\u1ebb.<\/p>\n\n\n\n<p><strong>T\u00e1i thi\u1ebft l\u1eadp \u0110\u1ed9ng l\u1ef1c mua s\u1eafm<\/strong>: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh l\u1ea1i t\u1ea7m quan tr\u1ecdng v\u00e0 \u00fd ngh\u0129a th\u1eadt s\u1ef1 c\u1ee7a c\u00e1c m\u1eb7t h\u00e0ng FMCG khi mua s\u1eafm. Theo nghi\u00ean c\u1ee9u t\u1eeb Nielsen ph\u1ed1i h\u1ee3p v\u1edbi The Conference Board, 83% NTD t\u1ea1i khu v\u1ef1c Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng n\u00f3i r\u1eb1ng h\u1ecd c\u1eaft gi\u1ea3m chi ti\u00eau trong Qu\u00fd 2\/2020 (so v\u1edbi 73% trong qu\u00fd 4\/2019 tr\u01b0\u1edbc th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch). Trong s\u1ed1 nh\u1eefng NTD \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t \u0111\u00e3 thay \u0111\u1ed5i chi ti\u00eau, h\u01a1n 30% cho bi\u1ebft h\u1ecd chi ti\u00eau \u00edt h\u01a1n cho c\u00e1c b\u1eefa \u0103n mang \u0111i, gi\u1ea3i tr\u00ed, du l\u1ecbch v\u00e0 qu\u1ea7n \u00e1o m\u1edbi. Nielsen c\u0169ng d\u1ef1 b\u00e1o r\u1eb1ng NTD s\u1ebd t\u00ecm \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng nhanh v\u1edbi nh\u1eefng s\u1ef1 \u201cxa x\u1ec9 nho nh\u1ecf\u201d \u0111\u1ec3 th\u1ecfa m\u00e3n nh\u1eefng nhu c\u1ea7u m\u1edbi gi\u1ea3i tr\u00ed n\u1ed5i l\u00ean v\u00e0 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng v\u1ec1 s\u1ef1 h\u1ea1n ch\u1ebf.<\/p>\n\n\n\n<p>Ph\u00e2n t\u00edch m\u1ed9t v\u00e0i v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh t\u1eeb M\u1ef9 cho th\u1ea5y l\u1ed1i s\u1ed1ng v\u00e0 c\u00e1ch NTD gi\u1ea3i tr\u00ed mang \u0111\u1ebfn m\u1ed9t s\u1ef1 ti\u1ec1m n\u0103ng v\u1ec1 vi\u1ec7c chi tr\u1ea3 cao h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m FMCG nh\u01b0 c\u00e1ch b\u00f9 \u0111\u1eafp cho nh\u1eefng b\u1eefa \u0103n t\u1ed1i b\u00ean ngo\u00e0i hay c\u00e1c k\u1ef3 ngh\u1ec9 kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c di\u1ec5n ra an to\u00e0n n\u1eefa. Nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9 \u0111\u00e3 \u0111i du l\u1ecbch n\u01b0\u1edbc ngo\u00e0i trong 3 n\u0103m qua c\u00f3 kh\u1ea3 n\u0103ng mua b\u00e1nh m\u00ec th\u1ee7 c\u00f4ng cao h\u01a1n 21% v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng mua sushi cao h\u01a1n 11% so v\u1edbi nh\u1eefng ng\u01b0\u1eddi M\u1ef9 b\u00ecnh th\u01b0\u1eddng. T\u01b0\u01a1ng t\u1ef1, nh\u1eefng ng\u01b0\u1eddi M\u1ef9 \u0111\u00e3 gh\u00e9 nh\u00e0 h\u00e0ng trong 12 th\u00e1ng qua c\u00f3 kh\u1ea3 n\u0103ng mua ph\u00f4 mai cho b\u1eefa ti\u1ec7c cao h\u01a1n 15% v\u00e0 mua h\u1ed7n h\u1ee3p \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n cao h\u01a1n 10% so v\u1edbi ng\u01b0\u1eddi M\u1ef9 b\u00ecnh th\u01b0\u1eddng. \u1ede \u0110N\u00c1, \u0111\u00e3 c\u00f3 nh\u1eefng t\u00edn hi\u1ec7u v\u1ec1 nhu c\u1ea7u m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi c\u00e1c ng\u00e0nh h\u00e0ng FMCG c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb xu h\u01b0\u1edbng m\u1edbi n\u1ed5i n\u00e0y. Singapore ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 \u1edf m\u1ed9t s\u1ed1 ph\u00e2n kh\u00fac ch\u00ednh trong th\u00e1ng 6 bao g\u1ed3m \u0110\u1ed3 \u0103n nh\u1eb9 (+25%) v\u00e0 Th\u1ee9c u\u1ed1ng c\u00f3 c\u1ed3n (+15%).<\/p>\n\n\n\n<p><strong>T\u00e1i thi\u1ebft l\u1eadp Kh\u1ea3 n\u0103ng chi tr\u1ea3<\/strong>:V\u1edbi thu nh\u1eadp kh\u1ea3 d\u1ee5ng \u00edt h\u01a1n trong v\u00ed ti\u1ec1n, NTD s\u1ebd t\u00ecm c\u00e1ch t\u1ed1i \u01b0u gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd \u01b0u ti\u00ean nhu c\u1ea7u v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 gi\u00e1 tr\u1ecb. H\u01a1n 1\/3 (36%) ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t tr\u00ean to\u00e0n c\u1ea7u \u0111\u00e3 nh\u1eadn th\u1ea5y s\u1ef1 gi\u1ea3m s\u00fat c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u1edf c\u00e1c c\u1eeda h\u00e0ng v\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u0169ng x\u00e1c nh\u1eadn \u0111i\u1ec1u n\u00e0y. Nielsen c\u0169ng ch\u1ee9ng ki\u1ebfn m\u1ee9c s\u1ee5t gi\u1ea3m l\u1ecbch s\u1eed \u0111\u1ed1i v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng k\u00edch c\u1ea7u th\u01b0\u01a1ng m\u1ea1i \u1edf nhi\u1ec1u n\u01b0\u1edbc kh\u00e1c nhau. S\u1ef1 \u01b0u ti\u00ean v\u1ec1 k\u00eanh mua s\u1eafm c\u0169ng thay \u0111\u1ed5i nh\u01b0 m\u1ed9t ti\u00eau chu\u1ea9n m\u1edbi trong t\u00e2m tr\u00ed c\u1ee7a NTD. T\u1ea1i Malaysia, c\u00e1c si\u00eau th\u1ecb nh\u1ecf ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng v\u1edbi doanh s\u1ed1 b\u00e1n h\u00e0ng t\u0103ng g\u1ea7n 18% trong th\u00e1ng 6\/2020 (so v\u1edbi 9% n\u0103m ngo\u00e1i) v\u00ec c\u00e1c c\u1eeda h\u00e0ng n\u00e0y mang \u0111\u1ebfn kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn g\u1ea7n nh\u00e0 cho nhu c\u1ea7u mua t\u1ea1p h\u00f3a h\u00e0ng ng\u00e0y v\u1edbi m\u1ee9c gi\u00e1 mong mu\u1ed1n so v\u1edbi c\u00e1c c\u1eeda h\u00e0ng l\u1edbn \u1edf xa. T\u1ea1i Vi\u1ec7t Nam, t\u00ednh \u0111\u1ebfn th\u00e1ng 6\/2020, k\u00eanh b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i (+13% doanh s\u1ed1 b\u00e1n h\u00e0ng so v\u1edbi n\u0103m ngo\u00e1i) v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng gia t\u0103ng (+35% s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng), d\u1eabn \u0111\u1ea7u l\u00e0 h\u00ecnh th\u1ee9c si\u00eau th\u1ecb mini (+51%).<\/p>\n\n\n\n<p>\u201cKhi NTD tr\u1edf n\u00ean s\u00e1ng su\u1ed1t h\u01a1n trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd, c\u00e1c c\u00f4ng ty FMCG c\u1ea7n ph\u1ea3i suy ngh\u0129 v\u1ec1 vi\u1ec7c cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi \u01b0u ti\u00eau c\u1ee7a NTD, \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c mua s\u1eafm \u0111a k\u00eanh v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm trong th\u1ef1c t\u1ebf m\u1edbi\u201d, Vaughan Ryan nh\u1eadn x\u00e9t.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Theo nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y c\u1ee7a Nielsen cho th\u1ea5y tin t\u1ee9c v\u1ec1 t\u00ecnh h\u00ecnh l\u00e2y nhi\u1ec5m COVID-19 kh\u00f4ng c\u00f2n \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u \u0111\u1ebfn xu h\u01b0\u1edbng ti\u00eau d\u00f9ng FMCG t\u0103ng \u0111\u1ed9t bi\u1ebfn \u1edf khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. Thay v\u00e0o \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng (NTD) ch\u1ecbu t\u00e1c \u0111\u1ed9ng b\u1edfi 4 m\u00f4 h\u00ecnh m\u1edbi v\u1ec1 h\u00e0nh vi [&#8230;]\n","protected":false},"author":2604,"featured_media":8192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>D\u1ef1 b\u00e1o 4 m\u1eabu h\u00ecnh h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd t\u00e1i \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng FMCG \u1edf Vi\u1ec7t Nam &amp; \u0110\u00f4ng Nam \u00c1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/du-bao-4-mau-hinh-hanh-vi-nguoi-tieu-dung-se-tai-dinh-hinh-thi-truong-fmcg-o-viet-nam-dong-nam-a\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u1ef1 b\u00e1o 4 m\u1eabu h\u00ecnh h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd t\u00e1i \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng FMCG \u1edf Vi\u1ec7t Nam &amp; 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