{"id":6542,"date":"2020-04-14T08:50:03","date_gmt":"2020-04-14T08:50:03","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=6542"},"modified":"2020-04-14T08:50:36","modified_gmt":"2020-04-14T08:50:36","slug":"hau-covid-19-nguoi-tieu-dung-chau-a-uu-tien-an-uong-tai-nha-viet-nam-nam-trong-top-3-theo-xu-huong-nay","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/hau-covid-19-nguoi-tieu-dung-chau-a-uu-tien-an-uong-tai-nha-viet-nam-nam-trong-top-3-theo-xu-huong-nay\/","title":{"rendered":"H\u1eadu Covid-19: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00e2u \u00c1 \u01b0u ti\u00ean \u0103n u\u1ed1ng t\u1ea1i nh\u00e0, Vi\u1ec7t Nam n\u1eb1m trong top 3 theo xu h\u01b0\u1edbng n\u00e0y"},"content":{"rendered":"\n

Nielsen – C\u00f4ng ty nghi\u00ean c\u1ee9u v\u00e0 \u0111o l\u01b0\u1eddng th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u v\u1eeba th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00e2u \u00c1 \u0111\u1ec3 th\u1ea5u hi\u1ec3u h\u00e0nh vi c\u1ee7a h\u1ecd khi mua s\u1eafm ng\u00e0nh h\u00e0ng FMCG v\u00e0 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u00e3 cho th\u1ea5y r\u1eb1ng c\u00f3 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 t\u1eeb ti\u00eau d\u00f9ng mua mang \u0111i (on-the-go) \u0111\u1ebfn ti\u00eau d\u00f9ng an to\u00e0n t\u1ea1i nh\u00e0 (safe-in-home) v\u00ec \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch COVID-19.<\/em><\/p>\n\n\n\n

\u0110a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00e2u \u00c1 \u0111\u1ec1u t\u00e1i \u01b0u ti\u00ean\nvi\u1ec7c \u0103n t\u1ea1i nh\u00e0<\/strong><\/p>\n\n\n\n

Nghi\u00ean c\u1ee9u \u201cCOVID-19 – \u0110\u00e2u l\u00e0 n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01b0\u1edbng t\u1edbi?\u201d c\u1ee7a Nielsen v\u1ec1 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ef1 b\u00f9ng ph\u00e1t c\u1ee7a vi r\u00fat Corona, s\u1ef1 thay \u0111\u1ed5i trong l\u1ed1i s\u1ed1ng v\u00e0 chi ti\u00eau cho c\u00e1c ng\u00e0nh h\u00e0ng FMCG, ch\u1ec9 ra r\u1eb1ng t\u1ea1i 11 th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1, \u0111a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1u s\u1ebd t\u00e1i \u01b0u ti\u00ean vi\u1ec7c \u0103n t\u1ea1i nh\u00e0. <\/p>\n\n\n\n

Xu h\u01b0\u1edbng n\u00e0y d\u1eabn \u0111\u1ea7u b\u1edfi Trung Qu\u1ed1c \u0111\u1ea1i l\u1ee5c v\u1edbi 86% s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd \u0103n t\u1ea1i nh\u00e0 th\u01b0\u1eddng xuy\u00ean h\u01a1n tr\u01b0\u1edbc khi \u0111\u1ea1i d\u1ecbch b\u00f9ng n\u1ed5. Vi\u1ec7t Nam c\u0169ng n\u1eb1m trong top 3 c\u00e1c qu\u1ed1c gia theo xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u1ef1 v\u1edbi 62% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng h\u1ecd c\u0169ng s\u1ebd ch\u1ecdn \u0103n t\u1ea1i nh\u00e0, ch\u1ec9 x\u1ebfp sau H\u1ed3ng K\u00f4ng (77% ng\u01b0\u1eddi ti\u00eau d\u00f9ng). <\/strong><\/p>\n\n\n\n

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Bi\u1ec3u \u0111\u1ed3 1: Top c\u00e1c qu\u1ed1c gia ch\u00e2u \u00e1 t\u00e1i \u01b0u ti\u00ean vi\u1ec7c \u0103n t\u1ea1i nh\u00e0 <\/strong> <\/figcaption><\/figure>\n\n\n\n

\u201cTrong m\u1ed9t v\u00e0i th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1, doanh s\u1ed1 b\u00e1n\nc\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng nhanh t\u0103ng trung b\u00ecnh \u00edt nh\u1ea5t 20-25% m\u1ed7i tu\u1ea7n k\u1ec3 t\u1eeb khi\nd\u1ecbch b\u1eaft \u0111\u1ea7u lan r\u1ed9ng v\u00e0o cu\u1ed1i th\u00e1ng 1 n\u0103m nay. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 quay l\u1ea1i\nc\u00f9ng m\u1ed9t c\u1eeda h\u00e0ng nhi\u1ec1u l\u1ea7n v\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 nh\u1eadn th\u1ea5y h\u00e0nh vi n\u00e0y t\u1ea1i c\u00e1c th\u1ecb\ntr\u01b0\u1eddng trong h\u01a1n hai th\u00e1ng v\u00e0 \u0111\u1ebfn t\u1eeb t\u00e2m l\u00fd lo s\u1ee3 mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\nKh\u00f4ng c\u00f2n nghi ng\u1edd g\u00ec n\u1eefa, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 chuy\u1ec3n t\u1eeb \u201cti\u00eau d\u00f9ng mua mang \u0111i\u201d\nsang \u201cti\u00eau d\u00f9ng an to\u00e0n t\u1ea1i nh\u00e0\u201d nhi\u1ec1u h\u01a1n.\u201d \u00f4ng Vaughan Ryan, T\u1ed5ng gi\u00e1m \u0111\u1ed1c,\nNielsen \u0110\u00f4ng Nam \u00c1 chia s\u1ebb. <\/p>\n\n\n\n

Theo kh\u1ea3o s\u00e1t m\u1edbi nh\u1ea5t t\u1eeb Nielsen Vi\u1ec7t Nam v\u1ec1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a COVID-19 \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1eeb ng\u00e0y 9 \u0111\u1ebfn 15 th\u00e1ng 3 n\u0103m 2020 th\u00ec h\u01a1n 50% ng\u01b0\u1eddi d\u00e2n \u0111\u00e3 gi\u1ea3m t\u1ea7n su\u1ea5t gh\u00e9 c\u00e1c c\u1eeda h\u00e0ng hi\u1ec7n h\u1eefu trong khi \u0111\u00f3 52% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi n\u00f3i r\u1eb1ng h\u1ecd gia t\u0103ng d\u1ef1 tr\u1eef h\u00e0ng h\u00f3a t\u1ea1i nh\u00e0. B\u00ean c\u1ea1nh \u0111\u00f3, 82% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 gi\u1ea3m t\u1ea7n su\u1ea5t c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0103n u\u1ed1ng b\u00ean ngo\u00e0i (t\u0103ng 57% so v\u1edbi m\u1ee9c gi\u1ea3m 25% khi \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng trong th\u00e1ng 2). <\/p>\n\n\n\n

V\u1edbi vi\u1ec7c gia t\u0103ng d\u1ef1 tr\u1eef h\u00e0ng h\u00f3a v\u00e0 \u0103n u\u1ed1ng t\u1ea1i nh\u00e0 do nhi\u1ec1u ng\u01b0\u1eddi ph\u1ea3i \u1edf nh\u00e0 l\u00e2u h\u01a1n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang gia t\u0103ng vi\u1ec7c ti\u00eau th\u1ee5 c\u00e1c ng\u00e0nh h\u00e0ng nh\u01b0 M\u00ec \u0103n li\u1ec1n, S\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c nh\u00e0 c\u1eeda, Th\u1ef1c ph\u1ea9m b\u1ed5 sung, S\u1ea3n ph\u1ea9m v\u1ec7 sinh c\u00e1 nh\u00e2n, Th\u1ef1c ph\u1ea9m thi\u1ebft y\u1ebfu, Rau qu\u1ea3 t\u01b0\u01a1i, S\u1eefa v\u00e0 c\u00e1c ch\u1ebf ph\u1ea9m t\u1eeb s\u1eefa, v\u00e0 Th\u1ef1c ph\u1ea9m \u0111\u00f4ng l\u1ea1nh. <\/p>\n\n\n\n

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Bi\u1ec3u \u0111\u1ed3 2: \u1ea2nh h\u01b0\u1edfng c\u1ee7a covid-19 \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam <\/strong><\/figcaption><\/figure>\n\n\n\n

\u1ede m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn c\u00f3 nhu\nc\u1ea7u cao v\u1ec1 th\u1ef1c ph\u1ea9m mang \u0111i <\/strong><\/p>\n\n\n\n

Ngo\u00e0i ra, nghi\u00ean c\u1ee9u n\u00e0y c\u00f2n ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhu c\u1ea7u r\u1ea5t cao v\u1ec1 s\u1ef1 ti\u1ec7n l\u1ee3i c\u0169ng nh\u01b0 s\u1ef1 an to\u00e0n v\u00ec h\u1ecd b\u1eaft bu\u1ed9c ph\u1ea3i suy ngh\u0129 l\u1ea1i v\u1ec1 nh\u1eefng l\u1ef1a ch\u1ecdn \u0103n u\u1ed1ng m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c kh\u1ecfe c\u1ee7a h\u1ecd. H\u1ed3ng K\u00f4ng \u0111\u1ee9ng \u0111\u1ea7u danh s\u00e1ch v\u1edbi 46% s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a th\u00edch nh\u1eefng th\u1ef1c ph\u1ea9m mang \u0111i. <\/p>\n\n\n\n

T\u01b0\u01a1ng t\u1ef1, ng\u01b0\u1eddi ti\u00eau d\u00f9ng H\u00e0n Qu\u1ed1c v\u00e0 Th\u00e1i Lan (\u0111\u1ec1u l\u00e0 42%) \u0111\u1ec1u \u0111ang l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c giao \u0111\u1ed3 \u0103n t\u1ea1i nh\u00e0 nhi\u1ec1u h\u01a1n tr\u01b0\u1edbc khi d\u1ecbch b\u1ec7nh x\u1ea3y ra. Nh\u1eefng th\u1ecb tr\u01b0\u1eddng n\u00e0y ti\u00eau bi\u1ec3u cho l\u1ed1i s\u1ed1ng ti\u00eau d\u00f9ng mua mang \u0111i v\u00e0 coi tr\u1ecdng gi\u00e1 tr\u1ecb ti\u1ec7n l\u1ee3i m\u00e0 lo\u1ea1i h\u00ecnh n\u00e0y mang l\u1ea1i cho h\u1ecd.\u00a0 Ri\u00eang Vi\u1ec7t Nam kh\u00f4ng theo xu h\u01b0\u1edbng n\u00e0y v\u1edbi 25% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi n\u00f3i r\u1eb1ng h\u1ecd s\u1ebd duy tr\u00ec t\u1ea7n su\u1ea5t \u0111\u1eb7t th\u1ee9c \u0103n mang v\u1ec1 nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y. <\/p>\n\n\n\n

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Bi\u1ec3u \u0111\u1ed3 3: \u1ea2nh h\u01b0\u1edfng c\u1ee7a covid-19 \u0111\u1ebfn th\u00f3i quen \u0111\u1eb7t m\u00f3n \u0103n mang \u0111i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Ch\u00e2u \u00c1 <\/strong><\/figcaption><\/figure>\n\n\n\n

\u201cS\u1ef1 chuy\u1ec3n h\u01b0\u1edbng t\u1eeb th\u00f3i quen \u0103n u\u1ed1ng b\u00ean ngo\u00e0i\nsang th\u00f3i quen \u0111\u1eb7t giao th\u1ee9c \u0103n \u0111\u1ebfn nh\u00e0, mua mang \u0111i hay n\u1ea5u \u0103n t\u1ea1i nh\u00e0 trong\nd\u1ecbch COVID b\u1ecb \u1ea3nh h\u01b0\u1edfng c\u1ee5c b\u1ed9 kh\u00f4ng ch\u1ec9 b\u1edfi th\u00f3i quen ti\u00eau d\u00f9ng truy\u1ec1n th\u1ed1ng\nm\u00e0 c\u00f2n do c\u00e1c bi\u1ec7n ph\u00e1p c\u00e1ch ly ho\u1eb7c \u0111\u00f3ng c\u1eeda.\u201d Ryan nh\u1eadn x\u00e9t. <\/p>\n\n\n\n

Nh\u00e0 b\u00e1n l\u1ebb n\u00ean tr\u1eef h\u00e0ng hi\u1ec7u qu\u1ea3 t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng\nc\u00e1c m\u1ee9c nhu c\u1ea7u m\u1edbi n\u1ed5i <\/strong><\/p>\n\n\n\n

Nh\u1eefng t\u00e1c \u0111\u1ed9ng n\u00e0y s\u1ebd c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u00f5 r\u1ec7t \u0111\u1ed1i v\u1edbi\nc\u00e1c nh\u00e0 h\u00e0ng v\u00e0 doanh nghi\u1ec7p \u0103n u\u1ed1ng b\u00ean ngo\u00e0i, th\u1ebf nh\u01b0ng k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u\nc\u0169ng s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1eef h\u00e0ng t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng\nc\u00e1c m\u1ee9c nhu c\u1ea7u m\u1edbi n\u1ed5i n\u00e0y.<\/p>\n\n\n\n

\u201cV\u1edbi xu h\u01b0\u1edbng gia t\u0103ng ti\u00eau d\u00f9ng trong c\u00e1c nh\u00f3m th\u1ef1c ph\u1ea9m thi\u1ebft\ny\u1ebfu, ch\u0103m s\u00f3c v\u00e0 v\u1ec7 sinh c\u00e1 nh\u00e2n, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y ph\u1ea3i lu\u00f4n\ntrong t\u00ecnh tr\u1ea1ng s\u1eb5n c\u00f3 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi h\u1ecd mua s\u1eafm. Nh\u1eefng th\u00e1ch\nth\u1ee9c v\u1ec1 vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng nh\u01b0 h\u1ebft h\u00e0ng s\u1ebd c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng\ns\u1ebd ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m thay th\u1ebf ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng mua g\u00ec. \u0110\u00e2y s\u1ebd l\u00e0 t\u1ed5n th\u1ea5t\n\u0111\u1ed1i v\u1edbi c\u1ea3 nh\u00e0 b\u00e1n l\u1ebb v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t, \u0111\u1ed3ng th\u1eddi g\u00e2y n\u00ean s\u1ef1 th\u1ea5t v\u1ecdng \u0111\u1ed1i v\u1edbi\nng\u01b0\u1eddi mua h\u00e0ng\u201d, b\u00e0 Louise Hawley, T\u1ed5ng Gi\u00e1m \u0110\u1ed1c Nielsen Vi\u1ec7t Nam cho bi\u1ebft.<\/p>\n\n\n\n

Xu h\u01b0\u1edbng n\u00e0y th\u1ec3 hi\u1ec7n m\u1ed9t c\u01a1 h\u1ed9i r\u1ea5t l\u1edbn cho nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t. \u201cS\u1ef1 chuy\u1ec3n bi\u1ebfn v\u1ec1 th\u00f3i quen \u0103n u\u1ed1ng t\u1ea1i nh\u00e0 s\u1ebd k\u00e9o d\u00e0i cho \u0111\u1ebfn h\u1eadu \u0111\u1ea1i d\u1ecbch. Ngay c\u1ea3 sau khi \u0111\u1ea1i d\u1ecbch COVID-19 \u0111i qua, l\u1ed1i s\u1ed1ng \u0103n u\u1ed1ng kh\u1ecfe m\u1ea1nh s\u1ebd tr\u1edf n\u00ean quan tr\u1ecdng v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y, v\u1edbi s\u1ef1 k\u1ef3 v\u1ecdng v\u1ec1 m\u1ed9t b\u1eefa t\u1ed1i t\u1ea1i nh\u00e0 \u0111\u01b0\u1ee3c t\u00e1i thi\u1ebft l\u1eadp. <\/p>\n\n\n\n

Xu h\u01b0\u1edbng n\u00e0y t\u1ea1o n\u00ean m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ea7y ti\u1ec1m n\u0103ng cho nh\u00e0 s\u1ea3n xu\u1ea5t, nh\u00e0 b\u00e1n l\u1ebb, nh\u00e0 h\u00e0ng v\u00e0 c\u00e1c c\u00f4ng ty giao th\u1ef1c ph\u1ea9m \u0111\u1ec3 suy ngh\u0129 l\u1ea1i v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 s\u1ee9c kh\u1ecfe, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c s\u1ef1 h\u00e0i l\u00f2ng v\u1ec1 nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 thu\u1eadn ti\u1ec7n – nh\u01b0ng v\u1eabn c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 \u0111\u1ea1t chu\u1ea9n v\u1ec7 sinh cho nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u h\u01a1n cho ch\u00fang. <\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb, khai th\u00e1c s\u00e2u c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn, suy ngh\u0129 l\u1ea1i v\u1ec1 vi\u1ec7c giao h\u00e0ng, ph\u00e1t tri\u1ec3n h\u01a1n c\u00e1c d\u1ecbch v\u1ee5 O2O (offline-to-online) v\u00e0 th\u00fac \u0111\u1ea9y t\u00edch h\u1ee3p \u0111a k\u00eanh s\u1ebd l\u00e0 c\u00e1ch m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm trong t\u01b0\u01a1ng lai\u201d B\u00e0 Louise b\u1ed5 sung.<\/p>\n\n\n\n

Trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y, k\u00eanh c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i\nch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t, tuy nhi\u00ean th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi nh\u00e0 b\u00e1n l\u1ebb\nti\u1ec7n l\u1ee3i l\u00e0 s\u1ef1 g\u1ea7n g\u0169i v\u1edbi kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng quan tr\u1ecdng trong khi kh\u00e1ch h\u00e0ng\nth\u00ec \u0111ang trong xu h\u01b0\u1edbng \u1edf nh\u00e0 nhi\u1ec1u h\u01a1n, nhi\u1ec1u c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i kh\u00f4ng th\u1ec3 cung\nc\u1ea5p \u0111\u1ea7y \u0111\u1ee7 c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm \u0111\u1ec3 d\u1ef1 tr\u1eef ho\u1eb7c n\u1ea5u \u0103n t\u1ea1i\nnh\u00e0. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i m\u1edf r\u1ed9ng danh m\u1ee5c\ns\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn th\u1ef1c ph\u1ea9m thi\u1ebft y\u1ebfu, ch\u1ee9 kh\u00f4ng d\u1eebng l\u1ea1i \u1edf s\u1ea3n ph\u1ea9m \n\u201c\u0103n u\u1ed1ng t\u1ea1i h\u00e0ng\u201d ho\u1eb7c \u201cmua mang \u0111i\u201d nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n\n\n\n

Trong khi h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf c\u00e1c th\u1ecb\ntr\u01b0\u1eddng trong giai \u0111o\u1ea1n tr\u01b0\u1edbc m\u1eaft \u0111\u00e3 thay \u0111\u1ed5i r\u00f5 r\u00e0ng, c\u00e2u h\u1ecfi ti\u1ebfp theo m\u00e0\nch\u00fang ta \u0111\u1eb7t ra l\u00e0 \u201cLi\u1ec7u khi n\u00e0o m\u1ecdi th\u1ee9 s\u1ebd tr\u1edf l\u1ea1i b\u00ecnh th\u01b0\u1eddng?\u201d v\u00e0 c\u00e2u tr\u1ea3\nl\u1eddi c\u00f3 th\u1ec3 l\u00e0 kh\u00f4ng bao gi\u1edd.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Nielsen – C\u00f4ng ty nghi\u00ean c\u1ee9u v\u00e0 \u0111o l\u01b0\u1eddng th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u v\u1eeba th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00e2u \u00c1 \u0111\u1ec3 th\u1ea5u hi\u1ec3u h\u00e0nh vi c\u1ee7a h\u1ecd khi mua s\u1eafm ng\u00e0nh h\u00e0ng FMCG v\u00e0 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u00e3 cho th\u1ea5y r\u1eb1ng c\u00f3 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 t\u1eeb ti\u00eau […]\n","protected":false},"author":2604,"featured_media":6546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song"],"yoast_head":"\nH\u1eadu Covid-19: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00e2u 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