{"id":6532,"date":"2020-04-11T10:46:47","date_gmt":"2020-04-11T10:46:47","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=6532"},"modified":"2021-08-22T12:38:56","modified_gmt":"2021-08-22T05:38:56","slug":"man-but-toc-than-ky-cua-vinsmart-tren-thi-truong-smartphone-viet","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/man-but-toc-than-ky-cua-vinsmart-tren-thi-truong-smartphone-viet\/","title":{"rendered":"M\u00e0n b\u1ee9t t\u1ed1c th\u1ea7n k\u1ef3 c\u1ee7a VinSmart tr\u00ean th\u1ecb tr\u01b0\u1eddng smartphone Vi\u1ec7t"},"content":{"rendered":"\n

Ch\u1ec9\nsau 15 th\u00e1ng ra m\u1eaft th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed th\u1ee9 3, chi\u1ebfm 16,7% th\u1ecb ph\u1ea7n\n(t\u00ednh \u0111\u1ebfn tu\u1ea7n cu\u1ed1i th\u00e1ng 3\/2020). \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 k\u1ef3 t\u00edch ch\u01b0a t\u1eebng c\u00f3 c\u1ee7a b\u1ea5t\nc\u1ee9 th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh n\u00e0o tr\u00ean th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t.<\/em><\/p>\n\n\n\n

Theo b\u00e1o c\u00e1o c\u1ee7a C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng GfK, VinSmart \u0111\u00e3 ch\u00ednh th\u1ee9c gi\u00e0nh v\u1ecb tr\u00ed th\u1ee9 3 v\u1edbi m\u00e0n b\u1ee9c t\u1ed1c th\u1ea7n k\u1ef3 ch\u1ec9 sau h\u01a1n 1 n\u0103m ra m\u1eaft trong b\u1ed1i c\u1ea3nh to\u00e0n th\u1ecb tr\u01b0\u1eddng \u0111ang c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eefng l\u1ea1i. Trong th\u00e1ng 2\/2020, VinSmart b\u00f9ng n\u1ed5 \u0111\u1ec3 l\u1ea7n \u0111\u1ea7u \u0111\u1ea1t th\u1ecb ph\u1ea7n \u1edf m\u1ee9c 2 con s\u1ed1 (11,2%). \u0110\u1eb7c bi\u1ec7t tu\u1ea7n cu\u1ed1i th\u00e1ng 3, VinSmart th\u1eadm ch\u00ed c\u00f2n \u0111\u1ea1t m\u1ee9c th\u1ecb ph\u1ea7n k\u1ef7 l\u1ee5c 16,7%, \u00e1p s\u00e1t \u0111\u1ed1i th\u1ee7 \u1edf v\u1ecb tr\u00ed s\u1ed1 2 v\u00e0 b\u1ecf xa nh\u00f3m th\u01b0\u01a1ng hi\u1ec7u ph\u00eda sau. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Kh\u1edfi\n\u0111\u1ea7u kh\u00f3 kh\u0103n, b\u1ee9t t\u1ed1c th\u1ea7n k\u1ef3<\/strong><\/p>\n\n\n\n

Cu\u1ed1i n\u0103m 2018, VinSmart ch\u00ednh th\u1ee9c gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng smartphone\nVi\u1ec7t v\u1edbi v\u00f4 s\u1ed1 nh\u1eefng nghi ng\u1edd. Nhi\u1ec1u ng\u01b0\u1eddi c\u00f2n cho r\u1eb1ng VinSmart s\u1ebd s\u1edbm l\u00e2m v\u00e0o c\u1ea3nh \u201cs\u1edbm n\u1edf t\u1ed1i t\u00e0n\u201d v\u00e0 s\u1ebd \u0111i theo v\u1ebft\nxe \u0111\u1ed5 c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t tr\u01b0\u1edbc \u0111\u00f3 b\u1edfi th\u1ecb tr\u01b0\u1eddng smartphone Vi\u1ec7t v\u1ed1n \u0111\u00e3\nn\u1eb1m g\u1ecdn trong tay c\u00e1c \u00f4ng l\u1edbn n\u01b0\u1edbc ngo\u00e0i.<\/p>\n\n\n\n

Tuy nhi\u00ean, ch\u1ec9 trong v\u00f2ng h\u01a1n 1 n\u0103m,\nVinSmart kh\u00f4ng ch\u1ec9 tr\u1ee5 v\u1eefng tr\u01b0\u1edbc s\u1ee9c \u00e9p kh\u1ed1c\nli\u1ec7t t\u1eeb c\u00e1c h\u00e3ng smartphone ngo\u1ea1i m\u00e0 c\u00f2n l\u1ea7n l\u01b0\u1ee3t \u0111\u00e1nh b\u1ea1i c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn \u0111\u1ec3\nchi\u1ebfm l\u1ea5y Top 3. Trong nhi\u1ec1u n\u0103m qua, Samsung v\u00e0 OPPO th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng\nsmartphone Vi\u1ec7t v\u1edbi 2 v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u nh\u01b0ng Top 3 ch\u01b0a bao gi\u1edd thu\u1ed9c v\u1ec1 m\u1ed9t h\u00e3ng\nsmartphone n\u00e0o qu\u00e1 l\u00e2u khi c\u00f3 kho\u1ea3ng 10 h\u00e3ng c\u1ea1nh tranh cho v\u1ecb tr\u00ed n\u00e0y.<\/p>\n\n\n\n

Mu\u1ed1n v\u1eefng v\u00e0ng \u1edf Top 3, h\u00e3ng di \u0111\u1ed9ng c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u00e0i b\u1ea3n c\u00f9ng v\u1edbi n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t, n\u0103ng l\u1ef1c s\u00e1ng t\u1ea1o \u0111\u1ee7 m\u1ea1nh. VinSmart d\u00e0nh c\u1ea3 n\u0103m 2019 \u0111\u1ec3 chu\u1ea9n b\u1ecb cho c\u00fa b\u1eadt nh\u1ea3y v\u00e0 \u0111\u00e3 th\u00e0nh c\u00f4ng khi leo m\u1ed9t m\u1ea1ch t\u1eeb v\u1ecb tr\u00ed th\u1ee9 6, th\u1ee9 7 c\u1ee7a n\u0103m 2019 l\u00ean th\u1ee9 3 t\u1eeb \u0111\u1ea7u n\u0103m 2020 t\u1edbi nay.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

VinSmart\ncho th\u1ea5y s\u1ef1 nghi\u00eam t\u00fac c\u1ee7a m\u00ecnh ngay t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u tham gia th\u1ecb tr\u01b0\u1eddng. T\u1eeb\nkhi ch\u01b0a ra m\u1eaft s\u1ea3n ph\u1ea9m n\u00e0o, VinSmart \u0111\u00e3 c\u00f4ng b\u1ed1 h\u1ee3p t\u00e1c v\u1edbi nhi\u1ec1u t\u00ean tu\u1ed5i\ntrong ng\u00e0nh c\u00f4ng ngh\u1ec7 nh\u01b0 Qualcomm (M\u1ef9), Fujitsu (Nh\u1eadt B\u1ea3n) hay BQ (T\u00e2y Ban\nNha).<\/p>\n\n\n\n

N\u1eeda\nn\u0103m sau, VinSmart c\u00f4ng b\u1ed1 kh\u1edfi c\u00f4ng D\u1ef1 \u00e1n Nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i th\u00f4ng\nminh Vsmart t\u1ea1i khu c\u00f4ng ngh\u1ec7 cao H\u00f2a L\u1ea1c (Th\u1ea1ch Th\u1ea5t, H\u00e0 N\u1ed9i) tr\u00ean di\u1ec7n t\u00edch\n15,2 ha. C\u00f4ng su\u1ea5t c\u1ee7a nh\u00e0 m\u00e1y n\u00e0y g\u1ea5p 25 l\u1ea7n nh\u00e0 m\u00e1y \u0111\u1ea7u ti\u00ean t\u1ea1i H\u1ea3i Ph\u00f2ng, \u0111\u1ea1t\nt\u1edbi 125 tri\u1ec7u m\u00e1y\/n\u0103m. T\u1eeb \u0111\u00e2y, h\u00e3ng h\u00e9 l\u1ed9 k\u1ebf ho\u1ea1ch tr\u1edf th\u00e0nh Nh\u00e0 thi\u1ebft k\u1ebf s\u1ea3n\nph\u1ea9m g\u1ed1c (ODM). L\u00fac n\u00e0y, chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u01a1i c\u1ee7a VinSmart \u0111\u00e3 d\u1ea7n th\u00e0nh h\u00ecnh.<\/p>\n\n\n\n

\u201cB\u1eb1ng\nc\u00e1ch l\u00e0m hi\u1ec7n t\u1ea1i, tham v\u1ecdng c\u1ee7a VinSmart kh\u00f4ng ch\u1ec9 \u1edf th\u1ecb tr\u01b0\u1eddng\nVi\u1ec7t Nam. V\u1edbi nh\u00e0 m\u00e1y 125 tri\u1ec7u m\u00e1y\/n\u0103m th\u00ec vi\u1ec7c xu\u1ea5t kh\u1ea9u l\u00e0 \u0111i\u1ec1u ch\u1eafc ch\u1eafn.\nC\u00e1ch ti\u1ebfp c\u1eadn t\u1eeb ph\u00e2n kh\u00fac th\u1ea5p \u0111\u1ec3 t\u1ea1o \u0111\u1ed9 ph\u1ee7 th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y c\u00e1ch l\u00e0m r\u1ea5t\nb\u00e0i b\u1ea3n c\u1ee7a VinSmart\u201d, \u00f4ng Ph\u00f9ng Ng\u1ecdc Tuy\u00ean \u2013 Gi\u00e1m \u0111\u1ed1c ng\u00e0nh h\u00e0ng Vi\u1ec5n th\u00f4ng Di\n\u0110\u1ed9ng, chu\u1ed7i b\u00e1n l\u1ebb Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng chia s\u1ebb.<\/p>\n\n\n\n

V\u1eefng ch\u1eafc \u1edf v\u1ecb tr\u00ed Top 3 th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n\n\n\n

Kh\u00e1c bi\u1ec7t c\u1ee7a VinSmart v\u1edbi c\u00e1c h\u00e3ng t\u1eebng \u1edf Top 3 l\u00e0 t\u00ednh \u1ed5n \u0111\u1ecbnh\nkhi VinSmart \u0111\u00e3 duy tr\u00ec m\u1ee9c t\u0103ng tr\u01b0\u1edfng 2 con s\u1ed1 trong 7 tu\u1ea7n li\u00ean ti\u1ebfp. Trung\nb\u00ecnh t\u1eeb \u0111\u1ea7u n\u0103m 2020 t\u1edbi nay, VinSmart lu\u00f4n\nt\u0103ng tr\u01b0\u1edfng 2 con s\u1ed1. <\/p>\n\n\n\n

M\u1ed9t kh\u00e1c bi\u1ec7t\nquan tr\u1ecdng kh\u00e1c c\u1ee7a VinSmart \u1edf Top 3 so v\u1edbi\nc\u00e1c h\u00e3ng n\u01b0\u1edbc ngo\u00e0i tr\u01b0\u1edbc \u0111\u00f3 ch\u00ednh l\u00e0 kho\u1ea3ng c\u00e1ch so v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i. N\u1ebfu nh\u01b0\ntr\u01b0\u1edbc \u0111\u00e2y, kho\u1ea3ng c\u00e1ch gi\u1eefa Top 3 v\u1edbi c\u00e1c v\u1ecb tr\u00ed 4,5,6 lu\u00f4n r\u1ea5t mong manh v\u00e0 c\u00f3\nth\u1ec3 b\u1ecb thay \u0111\u1ed5i b\u1ea5t k\u1ef3 l\u00fac n\u00e0o th\u00ec hi\u1ec7n t\u1ea1i VinSmart \u0111\u00e3 x\u00e2y ch\u1eafc v\u1ecb tr\u00ed c\u1ee7a\nm\u00ecnh khi b\u1ecf xa c\u00e1c \u0111\u1ed1i th\u1ee7 ph\u00eda sau. Kho\u1ea3ng c\u00e1ch VinSmart\nt\u1ea1o ra v\u1edbi \u0111\u1ed1i th\u1ee7 th\u1ee9 4 \u0111\u00e3 li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c duy tr\u00ec \u1edf m\u1ee9c 5-7% trong 7\ntu\u1ea7n li\u00ean ti\u1ebfp v\u00e0 c\u00f3 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c n\u1edbi r\u1ed9ng ra l\u00ean v\u00e0o tu\u1ea7n cu\u1ed1i th\u00e1ng 3\/2020.<\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh\nto\u00e0n th\u1ecb tr\u01b0\u1eddng \u0111ang ch\u1ecbu nh\u1eefng \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng t\u1eeb d\u1ecbch Covid-19 v\u1edbi xu\nh\u01b0\u1edbng gi\u1ea3m l\u00e0 ch\u1ee7 \u0111\u1ea1o th\u00ec VinSmart l\u1ea1i n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u1eabn d\u1eaft th\u1ecb\ntr\u01b0\u1eddng. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a VinSmart l\u00ean t\u1edbi 70% t\u1eeb \u0111\u1ea7u n\u0103m t\u1edbi nay. K\u1ebft qu\u1ea3\nn\u00e0y cho th\u1ea5y n\u0103ng l\u1ef1c th\u1ef1c s\u1ef1 c\u1ee7a VinSmart khi\nl\u00e0m ch\u1ee7 ho\u00e0n to\u00e0n v\u1ec1 thi\u1ebft k\u1ebf v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t smartphone.<\/p>\n\n\n\n

Nh\u1eefng th\u00e0nh\nc\u00f4ng c\u1ee7a VinSmart c\u00f2n \u0111\u1ebfn t\u1eeb s\u1ef1 thay \u0111\u1ed5i chi\u1ebfn\nl\u01b0\u1ee3c kh\u00f4n ngoan khi t\u1eadp trung t\u1ed1i \u0111a v\u00e0o ph\u00e2n kh\u00fac gi\u00e1 r\u1ebb. Ri\u00eang \u1edf ph\u00e2n kh\u00fac\nd\u01b0\u1edbi 2 tri\u1ec7u, VinSmart \u0111\u00e3 chi\u1ebfm h\u01a1n 70% to\u00e0n\nth\u1ecb tr\u01b0\u1eddng (tu\u1ea7n cu\u1ed1i th\u00e1ng 3\/2020, theo GfK). \u0110\u00e2y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 VinSmart x\u00e2y ch\u1eafc v\u1ecb tr\u00ed Top 3 v\u00e0 s\u1eb5n s\u00e0ng \u0111\u00e1nh\nchi\u1ebfm c\u00e1c ph\u00e2n kh\u00fac cao h\u01a1n.<\/p>\n\n\n\n

V\u1ecb tr\u00ed th\u1ee9 3 tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 l\u00e0\nth\u00e0nh qu\u1ea3 c\u1ee7a ri\u00eang VinSmart m\u00e0 c\u00f2n th\u1ec3\nhi\u1ec7n b\u1ea3n l\u0129nh tinh th\u1ea7n Vi\u1ec7t “kh\u00f4ng ng\u1eebng c\u1ed1 g\u1eafng v\u00e0 v\u01b0\u01a1n l\u00ean m\u1ed9t c\u00e1ch m\u1ea1nh\nm\u1ebd”. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong giai \u0111o\u1ea1n kinh t\u1ebf \u1ea3nh h\u01b0\u1edfng b\u1edfi Covid-19, nh\u1eefng c\u00e2u\nchuy\u1ec7n nh\u01b0 VinSmart\nth\u1ef1c s\u1ef1 t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t.\nKhi n\u1ed7 l\u1ef1c v\u00e0 d\u1ed3n m\u1ecdi t\u00e2m huy\u1ebft, ch\u00fang ta ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ef1 tin v\u01b0\u1ee3t qua m\u1ecdi\nkh\u00f3 kh\u0103n, ngay c\u1ea3 khi ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb con s\u1ed1 0. <\/p>\n","protected":false},"excerpt":{"rendered":"

Ch\u1ec9 sau 15 th\u00e1ng ra m\u1eaft th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed th\u1ee9 3, chi\u1ebfm 16,7% th\u1ecb ph\u1ea7n (t\u00ednh \u0111\u1ebfn tu\u1ea7n cu\u1ed1i th\u00e1ng 3\/2020). \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 k\u1ef3 t\u00edch ch\u01b0a t\u1eebng c\u00f3 c\u1ee7a b\u1ea5t c\u1ee9 th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh n\u00e0o tr\u00ean th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t. Theo b\u00e1o c\u00e1o c\u1ee7a C\u00f4ng ty nghi\u00ean […]\n","protected":false},"author":2604,"featured_media":6534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song"],"yoast_head":"\nM\u00e0n b\u1ee9t t\u1ed1c th\u1ea7n k\u1ef3 c\u1ee7a VinSmart tr\u00ean th\u1ecb tr\u01b0\u1eddng smartphone Vi\u1ec7t<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/man-but-toc-than-ky-cua-vinsmart-tren-thi-truong-smartphone-viet\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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