{"id":6160,"date":"2020-03-05T02:34:00","date_gmt":"2020-03-05T02:34:00","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=6160"},"modified":"2021-08-22T12:53:49","modified_gmt":"2021-08-22T05:53:49","slug":"covid-19-dang-anh-huong-the-nao-den-nguoi-tieu-dung-viet-nam","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/covid-19-dang-anh-huong-the-nao-den-nguoi-tieu-dung-viet-nam\/","title":{"rendered":"COVID-19 \u0111ang \u1ea3nh h\u01b0\u1edfng th\u1ebf n\u00e0o \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam?"},"content":{"rendered":"\n

Nielsen Vi\u1ec7t nam, k\u1ebft h\u1ee3p v\u1edbi Infocus Mekong Mobile Panel, \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ec3 t\u00ecm hi\u1ec3u xem ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3n \u1ee9ng v\u00e0 h\u00e0nh x\u1eed nh\u01b0 th\u1ebf n\u00e0o tr\u01b0\u1edbc s\u1ef1 b\u00f9ng ph\u00e1t c\u1ee7a COVID-19.<\/p>\n\n\n\n

Nh\u00ecn chung, kh\u1ea3o s\u00e1t n\u00e0y cho k\u1ebft qu\u1ea3 r\u1eb1ng ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111ang c\u00f3 nh\u1eadn th\u1ee9c r\u1ea5t cao v\u1ec1 ngu\u1ed3n g\u1ed1c v\u00e0 tri\u1ec7u ch\u1ee9ng c\u1ee7a COVID-19. H\u1ecd ti\u1ebfp t\u1ee5c theo d\u00f5i c\u00e1c tin t\u1ee9c c\u1eadp nh\u1eadt v\u1ec1 d\u1ecbch b\u1ec7nh n\u00e0y nhi\u1ec1u l\u1ea7n m\u1ed7i ng\u00e0y (65%) v\u1edbi top 3 ngu\u1ed3n th\u00f4ng tin l\u00e0 truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i (82%), tin nh\u1eafn t\u1eeb B\u1ed9 Y T\u1ebf (79%) v\u00e0 tin t\u1ee9c tr\u00ean ti vi (78%). <\/p>\n\n\n\n

Ng\u01b0\u1eddi Vi\u1ec7t Nam kh\u00f4ng ch\u1ec9 nh\u1eadn th\u1ee9c r\u00f5 v\u1ec1 \u00fd th\u1ee9c ph\u00f2ng d\u1ecbch\nm\u00e0 h\u1ecd c\u00f2n \u0111ang c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng b\u1ea3o v\u1ec7 b\u1ea3n th\u00e2n kh\u1ecfi d\u1ecbch b\u1ec7nh n\u00e0y. H\u1ecd \u0111eo kh\u1ea9u\ntrang b\u1ea5t khi n\u00e0o ra kh\u1ecfi nh\u00e0 (89%), r\u1eeda tay th\u01b0\u1eddng xuy\u00ean v\u1edbi x\u00e0 ph\u00f2ng s\u00e1t khu\u1ea9n\n(87%) v\u00e0 tr\u00e1nh t\u1ee5 t\u1eadp \u1edf nh\u1eefng n\u01a1i c\u00f4ng c\u1ed9ng ho\u1eb7c \u0111\u00f4ng ng\u01b0\u1eddi (81%).<\/p>\n\n\n\n

C\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng COVID-19 \u0111\u00e3 c\u00f3 nh\u1eefng \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn\nh\u00e0nh vi chung c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam. C\u1ee5 th\u1ec3, 47% ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111\u00e3 thay \u0111\u1ed5i th\u00f3i\nquen \u0103n u\u1ed1ng trong khi 60% trong s\u1ed1 \u0111\u00f3 \u0111\u00e3 thay \u0111\u1ed5i c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed\/vui\nch\u01a1i. 70% ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 xem x\u00e9t l\u1ea1i k\u1ebf ho\u1ea1ch du l\u1ecbch c\u1ee7a m\u00ecnh v\u00e0 44% trong s\u1ed1\n\u0111\u00f3 c\u1ea3m th\u1ea5y ngu\u1ed3n thu nh\u1eadp c\u1ee7a h\u1ecd \u0111\u00e3 b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/p>\n\n\n\n

V\u1ec1 m\u1eb7t truy\u1ec1n th\u00f4ng, ng\u01b0\u1eddi Vi\u1ec7t Nam c\u0169ng \u0111\u00e3 thay \u0111\u1ed5i th\u00f3i quen c\u1eadp nh\u1eadt truy\u1ec1n th\u00f4ng m\u1ed7i ng\u00e0y do COVID-19. 40% ng\u01b0\u1eddi ng\u01b0\u1eddi Vi\u1ec7t Nam n\u00f3i r\u1eb1ng h\u1ecd \u0111\u00e3 d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 xem TV v\u00e0 35% s\u1eed d\u1ee5ng th\u1eddi gian \u0111\u1ec3 xem c\u00e1c n\u1ed9i dung tr\u1ef1c tuy\u1ebfn. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

T\u00e1c \u0111\u1ed9ng m\u1ea1nh \u0111\u1ebfn c\u1eeda h\u00e0ng hi\u1ec7n h\u1eefu <\/strong><\/p>\n\n\n\n

COVID-19 kh\u00f4ng nh\u1eefng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi chung m\u00e0 c\u00f2n \u0111\u1ebfn c\u1ea3\nvi\u1ec7c mua s\u1eafm v\u00e0 c\u00e1c k\u00eanh \u0103n u\u1ed1ng ngo\u00e0i. Theo kh\u1ea3o s\u00e1t, 45% \u0111\u00e1p vi\u00ean ph\u1ea3n h\u1ed3i r\u1eb1ng\nh\u1ecd \u0111ang d\u1ef1 tr\u1eef th\u1ee9c \u0103n t\u1ea1i nh\u00e0 nhi\u1ec1u h\u01a1n tr\u01b0\u1edbc \u0111\u00e2y. Nh\u1eefng c\u1eeda h\u00e0ng hi\u1ec7n h\u1eefu b\u1ecb\nt\u00e1c \u0111\u1ed9ng m\u1ea1nh, v\u1edbi 50%+ ng\u01b0\u1eddi d\u00e2n \u0111\u00e3 gi\u1ea3m t\u1ea7n su\u1ea5t gh\u00e9 th\u0103m c\u00e1c si\u00eau th\u1ecb, c\u1eeda\nh\u00e0ng t\u1ea1p ho\u00e1 v\u00e0 ch\u1ee3 truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, 25% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi n\u00f3i r\u1eb1ng h\u1ecd \u0111\u00e3 t\u0103ng c\u01b0\u1eddng mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 gi\u1ea3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm b\u00ean ngo\u00e0i. <\/p>\n\n\n\n

\u00d4ng Mohit Agrawal, Gi\u00e1m \u0110\u1ed1c b\u1ed9 ph\u1eadn Th\u1ea5u hi\u1ec3u H\u00e0nh vi Ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn x\u00e9t: \u201dNg\u01b0\u1eddi Vi\u1ec7t Nam hi\u1ec7n nay \u0111ang d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n tr\u00ean m\u1ea1ng v\u00e0 mua s\u1eafm tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n. Vi\u1ec7c n\u00e0y t\u1ea1o ra c\u01a1 h\u1ed9i l\u1edbn cho c\u00e1c doanh nghi\u1ec7p \u0111\u1ea9y m\u1ea1nh chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 t\u1ea1o n\u00ean nh\u1eefng d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

B\u1ee9c tranh ng\u00e0nh h\u00e0ng: Ng\u01b0\u1eddi \u0111\u01b0\u1ee3c k\u1ebb m\u1ea5t<\/strong><\/p>\n\n\n\n

C\u00f9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong vi\u1ec7c mua s\u1eafm v\u00e0 ti\u00eau d\u00f9ng, ng\u01b0\u1eddi\nti\u00eau d\u00f9ng \u0111\u00e3 ph\u1ea3n h\u1ed3i r\u1eb1ng s\u1ef1 ti\u00eau th\u1ee5 c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng \u0111\u00e3 nh\u1eefng\n\u1ea3nh h\u01b0\u1edfng v\u00e0 thay \u0111\u1ed5i nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n

V\u1edbi h\u00e0nh vi l\u01b0u tr\u1eef th\u1ee9c \u0103n t\u1ea1i nh\u00e0, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang\ngia t\u0103ng vi\u1ec7c ti\u00eau th\u1ee5 c\u00e1c ng\u00e0nh h\u00e0ng nh\u01b0 S\u1ee3i \u0103n li\u1ec1n (+67%), Th\u1ef1c ph\u1ea9m \u0111\u00f4ng l\u1ea1nh\n(+40%) v\u00e0 X\u00fac x\u00edch ti\u1ec7t tr\u00f9ng (+19%). N\u01b0\u1edbc \u0111\u00f3ng chai v\u00e0 th\u1ef1c ph\u1ea9m \u0111\u00f3ng h\u1ed9p c\u0169ng\nl\u00e0 nh\u1eefng ng\u00e0nh h\u00e0ng \u0111ang c\u00f3 xu h\u01b0\u1edbng t\u0103ng.  <\/p>\n\n\n\n

Th\u00eam v\u00e0o \u0111\u00f3, ng\u00e0nh Ch\u0103m s\u00f3c v\u1ec7 sinh c\u00e1 nh\u00e2n (N\u01b0\u1edbc s\u00fac mi\u1ec7ng\n+78%, Ch\u0103m s\u00f3c c\u01a1 th\u1ec3 +45% v\u00e0 Kh\u0103n gi\u1ea5y +35%) v\u00e0 Ch\u0103m s\u00f3c nh\u00e0 c\u1eeda c\u0169ng \u0111\u01b0\u1ee3c\nti\u00eau th\u1ee5 nhi\u1ec1u h\u01a1n v\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang quan t\u00e2m v\u00e0 b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe c\u1ee7a m\u00ecnh tr\u01b0\u1edbc\nCOVID-19. \u201cC\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean t\u1eadn d\u1ee5ng xu h\u01b0\u1edbng n\u00e0y b\u1eb1ng c\u00e1ch khuy\u1ebfn kh\u00edch\nng\u01b0\u1eddi ti\u00eau d\u00f9ng duy tr\u00ec nh\u1eefng th\u00f3i quen t\u1ed1t l\u00e2u d\u00e0i h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c\nth\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch gi\u00e1o d\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 l\u1ee3i \u00edch c\u00f9ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u1ecb\ntr\u01b0\u1eddng ph\u00f9 h\u1ee3p – lu\u00f4n hi\u1ec7n h\u1eefu \u1edf \u0111\u00fang n\u01a1i v\u1edbi gi\u00e1 c\u1ea3 h\u1ee3p l\u00ed.\u201d  \u00f4ng Mohit cho bi\u1ebft.<\/p>\n\n\n\n

M\u1eb7t kh\u00e1c, m\u1ecdi ng\u01b0\u1eddi c\u00f3 s\u1ef1 e d\u00e8 v\u1edbi nh\u1eefng ng\u00e0nh h\u00e0ng nh\u01b0 Th\u1ecbt t\u01b0\u01a1i, Rau t\u01b0\u01a1i v\u00e0 H\u1ea3i s\u1ea3n trong su\u1ed1t th\u1eddi k\u1ef3 d\u1ecbch b\u1ec7nh n\u00e0y. \u0110\u1ed1i v\u1edbi ng\u00e0nh \u0110\u1ed3 u\u1ed1ng, Bia v\u00e0 N\u01b0\u1edbc ng\u1ecdt \u0111\u1ec1u c\u00f3 xu h\u01b0\u1edbng ti\u00eau th\u1ee5 gi\u1ea3m. <\/p>\n\n\n\n

“COVID-19 \u0111ang c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u00f5 r\u00e0ng \u0111\u1ebfn \u0111\u1eddi s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, tuy nhi\u00ean ch\u00fang ta c\u00f3 th\u1ec3 mong ch\u1edd s\u1ef1 ph\u1ee5c h\u1ed3i nhanh ch\u00f3ng v\u00ec ni\u1ec1m tin cao c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam. S\u1ee9c ti\u00eau th\u1ee5 s\u1ebd c\u00f3 th\u1ec3 quay tr\u1edf l\u1ea1i sau khi d\u1ecbch b\u00f9ng ph\u00e1t, n\u00ean nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t n\u00ean chu\u1ea9n b\u1ecb \u0111\u1ee7 ngu\u1ed3n cung cho giai \u0111o\u1ea1n n\u00e0y.” \u00f4ng Nguy\u1ec5n Anh Dz\u0169ng, Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn D\u1ecbch v\u1ee5 \u0110o l\u01b0\u1eddng B\u00e1n l\u1ebb, Nielsen Vi\u1ec7t Nam chia s\u1ebb. <\/p>\n","protected":false},"excerpt":{"rendered":"

Nielsen Vi\u1ec7t nam, k\u1ebft h\u1ee3p v\u1edbi Infocus Mekong Mobile Panel, \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ec3 t\u00ecm hi\u1ec3u xem ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3n \u1ee9ng v\u00e0 h\u00e0nh x\u1eed nh\u01b0 th\u1ebf n\u00e0o tr\u01b0\u1edbc s\u1ef1 b\u00f9ng ph\u00e1t c\u1ee7a COVID-19. Nh\u00ecn chung, kh\u1ea3o s\u00e1t n\u00e0y cho k\u1ebft qu\u1ea3 r\u1eb1ng ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111ang c\u00f3 nh\u1eadn th\u1ee9c r\u1ea5t […]\n","protected":false},"author":2604,"featured_media":6161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[1849],"class_list":["post-6160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song","tag-covid-19"],"yoast_head":"\nCOVID-19 \u0111ang \u1ea3nh h\u01b0\u1edfng th\u1ebf n\u00e0o \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/covid-19-dang-anh-huong-the-nao-den-nguoi-tieu-dung-viet-nam\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COVID-19 \u0111ang \u1ea3nh h\u01b0\u1edfng th\u1ebf n\u00e0o \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam?\" \/>\n<meta property=\"og:description\" content=\"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saigonbiz.com\/vn\/covid-19-dang-anh-huong-the-nao-den-nguoi-tieu-dung-viet-nam\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u1ed9ng \u0111\u1ed3ng SaigonBiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-05T02:34:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-22T05:53:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2020\/03\/sieu-thi-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta 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