{"id":5873,"date":"2020-01-16T16:43:45","date_gmt":"2020-01-16T16:43:45","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=5873"},"modified":"2021-08-22T19:56:17","modified_gmt":"2021-08-22T12:56:17","slug":"nielsen-nguoi-tieu-dung-mua-hang-qua-truyen-mieng-hon-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/nielsen-nguoi-tieu-dung-mua-hang-qua-truyen-mieng-hon-mang-xa-hoi\/","title":{"rendered":"Nielsen: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng qua truy\u1ec1n mi\u1ec7ng nhi\u1ec1u h\u01a1n m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"\n

S\u1ef1 b\u1ee7a v\u00e2y c\u1ee7a truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1o\nra s\u1ef1 l\u1ea7m t\u01b0\u1edfng r\u1eb1ng tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn \u0111ang l\u1ea5n \u00e1t vi\u1ec7c giao ti\u1ebfp ngo\u00e0i \u0111\u1eddi\nth\u1ef1c. Tuy nhi\u00ean, theo m\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng (NTD) \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi\nNielsen – m\u1ed9t c\u00f4ng ty \u0111o l\u01b0\u1eddng to\u00e0n c\u1ea7u, 93% NTD v\u1eabn th\u00edch n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp\nh\u01a1n l\u00e0 d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i (89%) khi chia s\u1ebb kinh nghi\u1ec7m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c t\u00ecm\nki\u1ebfm c\u00e1c l\u1ef1a ch\u1ecdn m\u1edbi.<\/p>\n\n\n\n

B\u00e1o c\u00e1o so s\u00e1nh v\u1ec1 \u0110\u1eddi s\u1ed1ng th\u1ef1c v\u00e0 \u0110\u1eddi s\u1ed1ng\ns\u1ed1 c\u1ee7a Nielsen cho th\u1ea5y m\u1eb7c d\u00f9 NTD t\u00edch c\u1ef1c tham gia c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn nh\u01b0ng\ny\u1ebfu t\u1ed1 truy\u1ec1n mi\u1ec7ng hay nh\u1eefng cu\u1ed9c n\u00f3i chuy\u1ec7n ngo\u00e0i \u0111\u1eddi th\u1ef1c l\u1ea1i \u1ea3nh h\u01b0\u1edfng m\u1ea1nh\nm\u1ebd \u0111\u1ebfn t\u00e2m tr\u00ed c\u1ee7a NTD v\u00e0 t\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. H\u01a1n m\u1ed9t n\u1eeda\n\u0111\u00e1p vi\u00ean (58%) x\u00e1c nh\u1eadn r\u1eb1ng y\u1ebfu t\u1ed1 truy\u1ec1n mi\u1ec7ng c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u1ecd l\u1edbn\nh\u01a1n so v\u1edbi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i (46%) v\u00e0 71% \u0111\u00e1p vi\u00ean cho th\u1ea5y\nc\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n ngo\u00e0i \u0111\u1eddi th\u1ef1c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

 \u201cTruy\u1ec1n mi\u1ec7ng lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng\nti\u1ec7n tuy\u1ec7t v\u1eddi \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb trong cu\u1ed9c chi\u1ebfn gi\u00e0nh tr\u00e1i tim v\u00e0 t\u00e2m\ntr\u00ed NTD, v\u00ec v\u1eady, vi\u1ec7c am hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y tr\u1edf n\u00ean v\u00f4\nc\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\u201d, b\u00e0 Sue Temple – Ph\u00f3 ch\u1ee7 t\u1ecbch b\u1ed9 ph\u1eadn th\u1ea5u\nhi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a Nielsen to\u00e0n c\u1ea7u cho bi\u1ebft. \u201cCh\u00fang ta d\u1ec5 d\u00e0ng tin t\u01b0\u1edfng nh\u1eefng\nng\u01b0\u1eddi quen bi\u1ebft nh\u01b0 b\u1ea1n b\u00e8, v\u1ee3 ch\u1ed3ng, \u0111\u1ed3ng nghi\u1ec7p – h\u01a1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi xa l\u1ea1\ntr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Do \u0111\u00f3, ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng trong kinh doanh l\u00e0 n\u1ed7 l\u1ef1c t\u1ea1o\nn\u00ean tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chia s\u1ebb cho m\u1ea1ng l\u01b0\u1edbi c\u00e1 nh\u00e2n\nc\u1ee7a h\u1ecd.\u201d <\/p>\n\n\n\n

S\u1eed d\u1ee5ng\nc\u00e0ng nhi\u1ec1u, tin t\u01b0\u1edfng c\u00e0ng \u00edt <\/strong><\/p>\n\n\n\n

NTD to\u00e0n c\u1ea7u \u0111ang c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i th\u01b0\u1eddng xuy\u00ean h\u01a1n, tuy nhi\u00ean h\u1ecd l\u1ea1i tin t\u01b0\u1edfng c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng nhi\u1ec1u h\u01a1n. \u0110\u1ed1i v\u1edbi b\u00e1o ch\u00ed, ch\u1ec9 s\u1ed1 tin d\u00f9ng1<\/sup>  l\u00e0 240, ho\u1ea1t \u0111\u1ed9ng ngo\u00e0i tr\u1eddi \/ b\u1ea3ng qu\u1ea3ng c\u00e1o l\u00e0 178, trong khi \u0111\u00f3 Internet \/ ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 ch\u1ec9 s\u1ed1 tin c\u1eady s\u1eed d\u1ee5ng th\u1ea5p nh\u1ea5t – d\u1eebng l\u1ea1i \u1edf 78. <\/p>\n\n\n\n

Th\u1ebf h\u1ec7 Millennials(21-34 tu\u1ed5i) tr\u1edf th\u00e0nh kh\u00e1n gi\u1ea3 trung th\u00e0nh tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u00e1o gi\u1ea5y v\u1edbi ch\u1ec9 s\u1ed1 tin d\u00f9ng \u0111\u1ea1t 356. Ng\u01b0\u1ee3c l\u1ea1i, th\u1ebf h\u1ec7 Baby Boomers (th\u1ebf h\u1ec7 \u0111\u01b0\u1ee3c sinh ra trong th\u1eddi k\u1ef3 b\u00f9ng n\u1ed5 d\u00e2n s\u1ed1: 50 \u2013 64 tu\u1ed5i) b\u00e0y t\u1ecf s\u1ef1 ho\u00e0i nghi \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh v\u00e0 th\u1ebf h\u1ec7 Gi\u00e0 (Silent Generation: tr\u00ean 65 tu\u1ed5i) c\u00f3 ni\u1ec1m tin h\u01a1n h\u1eb3n d\u00e0nh cho b\u00e1o ch\u00ed (v\u1edbi ch\u1ec9 s\u1ed1 241).<\/p>\n\n\n\n

 \u201cTrong th\u1eadp k\u1ef7 qua m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng ph\u1ed5\nbi\u1ebfn v\u00e0 kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi vi\u1ec7c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang lan r\u1ed9ng \u1edf t\u1ea5t\nc\u1ea3 c\u00e1c th\u1ebf h\u1ec7 c\u0169ng nh\u01b0 \u0103n s\u00e2u v\u00e0o cu\u1ed9c s\u1ed1ng th\u01b0\u1eddng ng\u00e0y c\u1ee7a NTD. Tuy nhi\u00ean, ch\u1ea5t\nl\u01b0\u1ee3ng c\u1ee7a truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn ph\u00e1t tri\u1ec3n kh\u00f4ng t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi t\u1ed1c \u0111\u1ed9 c\u1ee7a\nn\u00f3, v\u00e0 \u0111\u00e3 v\u1ea5p ph\u1ea3i nhi\u1ec1u s\u1ef1 c\u1ed1 li\u00ean quan \u0111\u1ebfn tin t\u1ee9c gi\u1ea3 m\u1ea1o, l\u1eeba \u0111\u1ea3o v\u00e0 vi ph\u1ea1m\nd\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng. T\u1eeb \u0111\u00f3, l\u00e0m gi\u1ea3m s\u00fat s\u1ef1 tin t\u01b0\u1edfng v\u00e0o th\u00f4ng tin \u0111\u01b0\u1ee3c chia s\u1ebb\nqua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng m\u1edbi\u201d, b\u00e0 Sue Temple kh\u1eb3ng \u0111\u1ecbnh.<\/p>\n\n\n\n

\u00dac, \u0110\u1ee9c v\u00e0 H\u00e0n Qu\u1ed1c l\u00e0 nh\u1eefng \u0111\u1ea5t n\u01b0\u1edbc m\u00e0 k\u00eanh qu\u1ea3ng b\u00e1 truy\u1ec1n mi\u1ec7ng c\u00f3 \u201cm\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng\u201d m\u1ea1nh m\u1ebd nh\u1ea5t \u0111\u1ebfn t\u00e2m tr\u00ed v\u00e0 quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a NTD so v\u1edbi truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i. T\u00f9y v\u00e0o th\u1ecb tr\u01b0\u1eddng, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 nh\u00e0 b\u00e1n l\u1ebb n\u00ean quan t\u00e2m \u0111\u1ebfn vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng v\u00e0 ti\u1ebfp th\u1ecb gi\u1eefa \u201cTr\u1ef1c tuy\u1ebfn\u201d v\u00e0 \u201cTruy\u1ec1n mi\u1ec7ng\u201d v\u00ec m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng c\u1ee7a c\u00e1c \u0111\u1ea5t n\u01b0\u1edbc l\u00e0 kh\u00e1c nhau. C\u00e1c n\u01b0\u1edbc c\u00f3 s\u1ef1 tin t\u01b0\u1edfng l\u1edbn v\u1edbi truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 l\u1ea7n l\u01b0\u1ee3t l\u00e0 Mexico (71%), Indonesia (65%) v\u00e0 Th\u1ed5 Nh\u0129 K\u1ef3 (61%), trong khi \u0111\u00f3 \u00dac v\u00e0 \u0110\u1ee9c \u00edt tin t\u01b0\u1edfng v\u00e0o truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 (34% \u1edf c\u1ea3 2 n\u01b0\u1edbc).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

L\u00fd\ndo s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a c\u00e1c khu v\u1ef1c kh\u00e1 \u0111a d\u1ea1ng, tuy nhi\u00ean nh\u1eefng\nl\u00fd do h\u00e0ng \u0111\u1ea7u l\u00e0 khi NTD t\u00ecm ki\u1ebfm \u0111\u1ec1 xu\u1ea5t (46%), th\u1ea5y th\u00fa v\u1ecb khi \u0111\u1ecdc m\u1ed9t \u0111i\u1ec1u\ng\u00ec \u0111\u00f3 tr\u1ef1c tuy\u1ebfn (42%) ho\u1eb7c mu\u1ed1n chia s\u1ebb tr\u1ea3i nghi\u1ec7m (38%). H\u1ea7u h\u1ebft NTD ch\u1ecdn\nb\u00e0y t\u1ecf \u00fd ki\u1ebfn \u200b\u200bc\u00e1 nh\u00e2n trong \u0111\u1eddi s\u1ed1ng th\u1ef1c t\u1ebf b\u1edfi v\u00ec h\u1ecd \u0111ang chia s\u1ebb tr\u1ea3i nghi\u1ec7m\n(45%), nh\u1eadn x\u00e9t v\u1ec1 c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n (42%) v\u00e0 mu\u1ed1n gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m t\u1ed1t\n(42%).<\/p>\n\n\n\n

 \u201cC\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng, NTD \u0111\u00f3ng vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi\nquan s\u00e1t trong th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn: h\u1ecd t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 khi c\u00f3\nm\u1ed9t n\u1ed9i dung th\u00fa v\u1ecb v\u00e0 th\u00edch h\u1ee3p xu\u1ea5t hi\u1ec7n, n\u00f3 c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho NTD\nn\u00f3i chuy\u1ec7n v\u1ec1 s\u1ea3n ph\u1ea9m ngo\u00e0i \u0111\u1eddi th\u1ef1c. Vi\u1ec7c th\u1ea5u hi\u1ec3u m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa \u0111\u1eddi s\u1ed1ng\ns\u1ed1 v\u00e0 \u0111\u1eddi s\u1ed1ng th\u1ef1c t\u1ebf c\u0169ng nh\u01b0 nh\u1eefng nh\u00e2n t\u1ed1 k\u00edch th\u00edch s\u1ef1 b\u00e0n lu\u1eadn v\u1ec1 th\u01b0\u01a1ng\nhi\u1ec7u l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. C\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n ngo\u00e0i \u0111\u1eddi th\u1ef1c v\u1eabn n\u1eb1m trong\nv\u00f9ng an to\u00e0n c\u1ee7a NTD v\u00e0 l\u00e0 c\u00e1ch \u0111\u1ec3 h\u1ecd chia s\u1ebb c\u1ea3m x\u00fac th\u1ef1c c\u1ee7a m\u00ecnh \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng.\nKhi b\u1ecb \u1ea5n t\u01b0\u1ee3ng b\u1edfi tr\u1ea3i nghi\u1ec7m t\u1ed1t, h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng\nhi\u1ec7u c\u1ee7a b\u1ea1n\u201d, b\u00e0 Temple b\u1ed5 sung.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, nhi\u1ec1u NTD th\u00edch n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u h\u01a1n l\u00e0 \u0111\u0103ng b\u00e0i tr\u1ef1c tuy\u1ebfn; v\u00e0 c\u00e1c qu\u1ed1c gia c\u00f3 d\u00e2n s\u1ed1 gi\u00e0 nh\u01b0 \u00dac, \u0110\u1ee9c v\u00e0 H\u00e0n Qu\u1ed1c d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng n\u00e0y, tr\u00e1i ng\u01b0\u1ee3c v\u1edbi Indonesia v\u00e0 Th\u00e1i Lan, nh\u1eefng \u0111\u1ea5t n\u01b0\u1edbc m\u00e0 NTD th\u00edch \u0111\u0103ng tr\u1ef1c tuy\u1ebfn v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n. \u201c S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c qu\u1ed1c gia c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. Vi\u1ec7c hi\u1ec3u bi\u1ebft ai l\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t s\u1ebd gi\u00fap c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i tr\u1edf n\u00ean n\u1ed5i b\u1eadt h\u01a1n\u201d, b\u00e0 Temple k\u1ebft lu\u1eadn.<\/p>\n\n\n\n

V\u1ec1 Kh\u1ea3o s\u00e1t c\u1ee7a Nielsen <\/strong><\/p>\n\n\n\n

B\u00e1o c\u00e1o v\u1ec1 \u0110\u1eddi s\u1ed1ng th\u1ef1c t\u1ebf v\u00e0 \u0110\u1eddi s\u1ed1ng s\u1ed1 c\u1ee7a Nielsen \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi 3,300 NTD tr\u00ean 11 qu\u1ed1c gia – \u00dac, Trung Qu\u1ed1c, \u0110\u1ee9c, \u1ea4n \u0110\u1ed9, Indonesia, Mexico, \u1ea2 R\u1eadp X\u00ea \u00dat, Nam Phi, H\u00e0n Qu\u1ed1c, Th\u00e1i Lan v\u00e0 Th\u1ed5 Nh\u0129 K\u1ef3. Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh t\u1eeb ng\u00e0y 23\/9 \u0111\u1ebfn 4\/10 n\u0103m 2019.  <\/p>\n\n\n\n

M\u1eabu \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p m\u1eabu b\u00ean ngo\u00e0i. M\u1eabu bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi d\u00f9ng Internet \u0111\u00e3 \u0111\u1ed3ng \u00fd tham gia kh\u1ea3o s\u00e1t n\u00e0y v\u00e0 c\u00f3 h\u1ea1n ng\u1ea1ch d\u1ef1a tr\u00ean \u0111\u1ed9 tu\u1ed5i v\u00e0 gi\u1edbi t\u00ednh c\u1ee7a m\u1ed7i qu\u1ed1c gia. \u0110\u00f3 l\u00e0 tr\u1ecdng s\u1ed1 \u0111\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ea1i di\u1ec7n c\u1ee7a NTD Internet theo qu\u1ed1c gia. D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c t\u00ednh tr\u1ecdng s\u1ed1 \u1edf c\u1ea5p qu\u1ed1c gia b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng t\u1ed5ng d\u00e2n s\u1ed1 tr\u1ef1c tuy\u1ebfn. H\u1ea1n ng\u1ea1ch \u0111\u01b0\u1ee3c xem x\u00e9t \u1edf c\u1ea5p qu\u1ed1c gia b\u1edfi Khoa h\u1ecdc d\u1eef li\u1ec7u. <\/p>\n\n\n\n

Kh\u1ea3o s\u00e1t n\u00e0y c\u1ee7a Nielsen d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a ch\u1ec9 nh\u1eefng \u0111\u00e1p vi\u00ean c\u00f3 truy c\u1eadp tr\u1ef1c tuy\u1ebfn. T\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp Internet thay \u0111\u1ed5i theo qu\u1ed1c gia. Nielsen s\u1eed d\u1ee5ng m\u1ed9t ti\u00eau chu\u1ea9n b\u00e1o c\u00e1o t\u1ed1i thi\u1ec3u l\u00e0 60% th\u00e2m nh\u1eadp Internet ho\u1eb7c 10 tri\u1ec7u d\u00e2n tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 \u0111\u01b0a v\u00e0o kh\u1ea3o s\u00e1t. \u1ede c\u1ea5p qu\u1ed1c gia n\u01a1i m\u1eabu l\u00e0 300, bi\u00ean \u0111\u1ed9 sai s\u1ed1 l\u00e0 5,7% \u1edf kho\u1ea3ng tin c\u1eady 95%, c\u00f3 ngh\u0129a l\u00e0 s\u1ef1 thay \u0111\u1ed5i c\u1ea7n ph\u1ea3i l\u1edbn h\u01a1n m\u1ee9c n\u00e0y l\u00e0 \u0111\u00e1ng ch\u00fa \u00fd.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1ef1 b\u1ee7a v\u00e2y c\u1ee7a truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1o ra s\u1ef1 l\u1ea7m t\u01b0\u1edfng r\u1eb1ng tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn \u0111ang l\u1ea5n \u00e1t vi\u1ec7c giao ti\u1ebfp ngo\u00e0i \u0111\u1eddi th\u1ef1c. Tuy nhi\u00ean, theo m\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng (NTD) \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Nielsen – m\u1ed9t c\u00f4ng ty \u0111o l\u01b0\u1eddng to\u00e0n c\u1ea7u, 93% NTD v\u1eabn […]\n","protected":false},"author":5,"featured_media":5874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song"],"aioseo_notices":[],"yoast_head":"\nNielsen: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng qua truy\u1ec1n mi\u1ec7ng nhi\u1ec1u h\u01a1n m\u1ea1ng x\u00e3 h\u1ed9i<\/title>\n<meta name=\"robots\" content=\"index, follow, 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