{"id":53145,"date":"2026-11-11T15:31:25","date_gmt":"2026-11-11T08:31:25","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/?p=53145"},"modified":"2026-11-11T15:31:25","modified_gmt":"2026-11-11T08:31:25","slug":"nestle-viet-nam-gianh-17-giai-thuong-tiep-thi-sang-tao","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/nestle-viet-nam-gianh-17-giai-thuong-tiep-thi-sang-tao\/","title":{"rendered":"Nestl\u00e9 Vi\u1ec7t Nam gi\u00e0nh 17 gi\u1ea3i th\u01b0\u1edfng ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o"},"content":{"rendered":"

Nestl\u00e9 Vi\u1ec7t Nam v\u1eeba \u0111\u01b0\u1ee3c vinh danh t\u1ea1i MMA SMARTIES Vietnam 2026 v\u1edbi 17 gi\u1ea3i th\u01b0\u1edfng, trong \u0111\u00f3 c\u00f3 danh hi\u1ec7u \u201cNh\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a n\u0103m\u201d. K\u1ebft qu\u1ea3 ghi nh\u1eadn nh\u1eefng s\u00e1ng ki\u1ebfn ti\u1ebfp th\u1ecb c\u1ee7a 5 nh\u00e3n h\u00e0ng Milo, KitKat, NAN, Nescaf<\/em><\/strong>\u00e9 <\/em><\/strong>v\u00e0 Maggi, tr\u1ea3i r\u1ed9ng t\u1eeb truy\u1ec1n th\u00f4ng t\u1ea1o t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i \u0111\u1ebfn \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), d\u1eef li\u1ec7u v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/em><\/strong><\/p>\n

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Chi\u1ebfn d\u1ecbch \u201cGo Home For Coffee\u201d cho NESCAF\u00c9 Signature \u0111\u1ed3ng th\u1eddi \u0111\u01b0\u1ee3c vinh danh \u1edf hai h\u1ea1ng m\u1ee5c v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c gi\u1ea3i B\u1ea1c v\u00e0 \u0110\u1ed3ng<\/em><\/figcaption><\/figure>\n

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T\u1ea1i l\u1ec5 trao gi\u1ea3i MMA SMARTIES Vietnam 2026, Nestl\u00e9 Vi\u1ec7t Nam nh\u1eadn danh hi\u1ec7u \u201cAdvertiser of the Year\u201d (Nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a n\u0103m), trong khi Milo \u0111\u01b0\u1ee3c vinh danh \u201cMost Resilient Brand of the Year\u201d (Th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n b\u1ec9 nh\u1ea5t n\u0103m). B\u00ean c\u1ea1nh hai danh hi\u1ec7u n\u00e0y, doanh nghi\u1ec7p c\u00f2n gi\u00e0nh 15 gi\u1ea3i th\u01b0\u1edfng chuy\u00ean m\u00f4n th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a 5 nh\u00e3n h\u00e0ng.<\/p>\n

Chia s\u1ebb v\u1ec1 k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, \u00f4ng Binu Jacob – T\u1ed5ng gi\u00e1m \u0111\u1ed1c Nestl\u00e9 Vi\u1ec7t Nam nh\u1ea5n m\u1ea1nh vai tr\u00f2 c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c trong vi\u1ec7c ph\u00e1t tri\u1ec3n nh\u1eefng chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o g\u1eafn v\u1edbi nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u201cT\u00f4i r\u1ea5t t\u1ef1 h\u00e0o v\u1ec1 \u0111\u1ed9i ng\u0169 v\u00e0 ch\u00e2n th\u00e0nh c\u1ea3m \u01a1n c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng ch\u00fang t\u00f4i. \u0110\u1eb1ng sau m\u1ed7i s\u1ef1 ghi nh\u1eadn l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh c\u00f9ng nhau h\u1ecdc h\u1ecfi, \u0111i\u1ec1u ch\u1ec9nh v\u00e0 n\u1ed7 l\u1ef1c bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh nh\u1eefng gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf. V\u1edbi t\u00f4i, \u0111i\u1ec1u \u0111\u00e1ng qu\u00fd nh\u1ea5t l\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u201d, \u00f4ng Binu Jacob chia s\u1ebb.<\/p>\n

Trong s\u1ed1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c vinh danh, Milo ghi d\u1ea5u \u1ea5n v\u1edbi chi\u1ebfn d\u1ecbch \u201cUnbenching an Active Generation\u201d, gi\u00e0nh gi\u1ea3i V\u00e0ng h\u1ea1ng m\u1ee5c Social Impact Marketing. Chi\u1ebfn d\u1ecbch t\u1eadp trung khuy\u1ebfn kh\u00edch tr\u1ebb em tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ec3 thao, xu\u1ea5t ph\u00e1t t\u1eeb th\u1ef1c t\u1ebf nhi\u1ec1u em ch\u01b0a c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn \u0111a d\u1ea1ng b\u1ed9 m\u00f4n.<\/p>\n

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NAN v\u1edbi chi\u1ebfn d\u1ecbch mang t\u00ednh \u0111\u1ed9t ph\u00e1 \u201cThe Unkeyword Search\u201d.<\/em><\/figcaption><\/figure>\n

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Chi\u1ebfn d\u1ecbch \u201cSee Games Equal\u201d, tri\u1ec3n khai d\u1ecbp SEA Games cu\u1ed1i n\u0103m 2025, mang v\u1ec1 hai gi\u1ea3i V\u00e0ng v\u00e0 m\u1ed9t gi\u1ea3i B\u1ea1c. N\u1ed9i dung khai th\u00e1c c\u00e2u chuy\u1ec7n c\u1ee7a nh\u1eefng v\u1eadn \u0111\u1ed9ng vi\u00ean nh\u1ecf tu\u1ed5i theo \u0111u\u1ed5i c\u00e1c m\u00f4n th\u1ec3 thao \u00edt \u0111\u01b0\u1ee3c quan t\u00e2m, qua \u0111\u00f3 c\u1ed5 v\u0169 tinh th\u1ea7n b\u00ecnh \u0111\u1eb3ng trong th\u1ec3 thao. Milo c\u00f2n nh\u1eadn gi\u1ea3i \u0110\u1ed3ng h\u1ea1ng m\u1ee5c Advanced Technologies Marketing v\u1edbi chi\u1ebfn d\u1ecbch \u201cBreaking the Urban Bias\u201d, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 t\u1ed1i \u01b0u ph\u00e2n b\u1ed5 qu\u1ea3ng c\u00e1o t\u1ea1i c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng, m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f4ng th\u00f4n.<\/p>\n

\u1ede l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng s\u00e1ng t\u1ea1o, KitKat gi\u00e0nh hai gi\u1ea3i th\u01b0\u1edfng v\u1edbi chi\u1ebfn d\u1ecbch \u201cKitKat Turns a Global Heist into Vietnam’s PR Win\u201d. T\u1eeb m\u1ed9t s\u1ef1 vi\u1ec7c li\u00ean quan \u0111\u1ebfn l\u00f4 h\u00e0ng KitKat t\u1ea1i ch\u00e2u \u00c2u, th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng th\u1ea3o lu\u1eadn c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, g\u1eafn v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cHave a break\u201d.<\/p>\n

KitKat c\u00f2n nh\u1eadn hai gi\u1ea3i V\u00e0ng kh\u00e1c th\u00f4ng qua chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u00e0 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111a k\u00eanh trong m\u00f9a T\u1ebft. C\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1eadp trung khai th\u00e1c h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, l\u1ef1a ch\u1ecdn th\u1eddi \u0111i\u1ec3m truy\u1ec1n th\u00f4ng v\u00e0 t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c tri\u1ec3n khai.<\/p>\n

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\u00d4ng Binu Jacob – T\u1ed5ng gi\u00e1m \u0111\u1ed1c Nestl\u00e9 Vi\u1ec7t Nam ph\u00e1t bi\u1ec3u t\u1ea1i s\u1ef1 ki\u1ec7n.<\/em><\/figcaption><\/figure>\n

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\u0110\u00e1ng ch\u00fa \u00fd, \u1ee9ng d\u1ee5ng AI v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u1edf th\u00e0nh m\u1ed9t h\u01b0\u1edbng ti\u1ebfp c\u1eadn n\u1ed5i b\u1eadt trong c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c trao gi\u1ea3i. Nh\u00e3n h\u00e0ng NAN gi\u00e0nh ba gi\u1ea3i th\u01b0\u1edfng v\u1edbi \u201cThe Unkeyword Search\u201d, g\u1ed3m m\u1ed9t gi\u1ea3i V\u00e0ng v\u00e0 hai gi\u1ea3i \u0110\u1ed3ng. Chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 AI \u0111\u1ec3 nh\u1eadn di\u1ec7n nh\u1eefng truy v\u1ea5n \u0111\u1eddi th\u01b0\u1eddng, k\u1ec3 c\u1ea3 c\u00e2u h\u1ecfi ch\u01b0a ho\u00e0n ch\u1ec9nh c\u1ee7a ph\u1ee5 huynh, t\u1eeb \u0111\u00f3 cung c\u1ea5p th\u00f4ng tin ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u t\u00ecm ki\u1ebfm.<\/p>\n

Trong khi \u0111\u00f3, Nescaf\u00e9 Signature nh\u1eadn gi\u1ea3i B\u1ea1c v\u00e0 gi\u1ea3i \u0110\u1ed3ng v\u1edbi chi\u1ebfn d\u1ecbch \u201cGo Home For Coffee\u201d, khai th\u00e1c th\u00f3i quen u\u1ed1ng c\u00e0 ph\u00ea c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi. Maggi gi\u00e0nh gi\u1ea3i B\u1ea1c h\u1ea1ng m\u1ee5c Integrated E-commerce Innovation & Live Streaming th\u00f4ng qua chi\u1ebfn d\u1ecbch \u201cMaggi Mushroom Bouillon: From Context to Commerce\u201d, k\u1ebft n\u1ed1i n\u1ed9i dung \u1ea9m th\u1ef1c v\u1edbi ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm tr\u00ean n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

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Nestl\u00e9 Vi\u1ec7t Nam nh\u1eadn danh hi\u1ec7u \u201cAdvertiser of the Year\u201d (Nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a n\u0103m) t\u1ea1i MMA Smarties 2026.<\/em><\/figcaption><\/figure>\n

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Nestl\u00e9 Vi\u1ec7t Nam v\u1eeba \u0111\u01b0\u1ee3c vinh danh t\u1ea1i MMA SMARTIES Vietnam 2026 v\u1edbi 17 gi\u1ea3i th\u01b0\u1edfng, trong \u0111\u00f3 c\u00f3 danh hi\u1ec7u \u201cNh\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a n\u0103m\u201d. K\u1ebft qu\u1ea3 ghi nh\u1eadn nh\u1eefng s\u00e1ng ki\u1ebfn ti\u1ebfp th\u1ecb c\u1ee7a 5 nh\u00e3n h\u00e0ng Milo, KitKat, NAN, Nescaf\u00e9 v\u00e0 Maggi, tr\u1ea3i r\u1ed9ng t\u1eeb truy\u1ec1n th\u00f4ng t\u1ea1o t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i […]\n","protected":false},"author":5644,"featured_media":53149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1,3043],"tags":[],"class_list":["post-53145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song","category-kinh-te"],"yoast_head":"\nNestl\u00e9 Vi\u1ec7t Nam gi\u00e0nh 17 gi\u1ea3i th\u01b0\u1edfng ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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