{"id":53099,"date":"2026-11-09T22:40:00","date_gmt":"2026-11-09T15:40:00","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/?p=53099"},"modified":"2026-11-10T13:17:37","modified_gmt":"2026-11-10T06:17:37","slug":"bao-cao-cua-cision-he-lo-nhung-xu-huong-tieu-dung-an-giua-tim-kiem-mang-xa-hoi-va-ai","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/bao-cao-cua-cision-he-lo-nhung-xu-huong-tieu-dung-an-giua-tim-kiem-mang-xa-hoi-va-ai\/","title":{"rendered":"B\u00e1o C\u00e1o c\u1ee7a Cision H\u00e9 L\u1ed9 Nh\u1eefng Xu H\u01b0\u1edbng Ti\u00eau D\u00f9ng \u1ea8n Gi\u1eefa T\u00ecm Ki\u1ebfm, M\u1ea1ng X\u00e3 H\u1ed9i v\u00e0 AI"},"content":{"rendered":"\n\n\n
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D\u1ef1a tr\u00ean ph\u00e2n t\u00edch h\u01a1n 564 tri\u1ec7u b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f9ng h\u00e0ng ngh\u00ecn truy v\u1ea5n t\u00ecm ki\u1ebfm v\u00e0 c\u00e2u l\u1ec7nh AI, b\u00e1o c\u00e1o ch\u1ec9 ra nh\u1eefng \u0111i\u1ec1u th\u01b0\u01a1ng hi\u1ec7u b\u1ecf l\u1ee1 khi c\u00e1c t\u00edn hi\u1ec7u ph\u1ea3n \u00e1nh nh\u1eefng c\u00e2u chuy\u1ec7n kh\u00e1c nhau<\/i><\/p>\n

CHICAGO<\/span>, ng\u00e0y 9 th\u00e1ng 11 n\u0103m 2026<\/span> \/PRNewswire\/ — Cision, c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 ph\u00e2n t\u00edch th\u00f4ng tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 truy\u1ec1n th\u00f4ng, h\u00f4m nay \u0111\u00e3 c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o m\u1edbi The State of Search and Social 2027 (To\u00e0n C\u1ea3nh T\u00ecm Ki\u1ebfm v\u00e0 M\u1ea1ng X\u00e3 H\u1ed9i 2027)<\/i>, nghi\u00ean c\u1ee9u c\u00e1ch k\u1ebft n\u1ed1i d\u1eef li\u1ec7u ph\u00e2n t\u00edch t\u1eeb t\u00ecm ki\u1ebfm, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 AI c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u r\u00f5 h\u01a1n m\u1ed1i quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i kinh doanh m\u1edbi n\u1ed5i v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n v\u1ec1 vi\u1ec7c n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e2u.<\/p>\n

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\"Cision\u2019s<\/a>
\nCision\u2019s new report connects search, social and AI data to reveal the consumer trends brands often miss.<\/p>\n<\/div>\n

D\u1ef1a tr\u00ean h\u01a1n 564 tri\u1ec7u b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f9ng g\u1ea7n 5.000 truy v\u1ea5n t\u00ecm ki\u1ebfm v\u00e0 c\u00e2u l\u1ec7nh AI, b\u00e1o c\u00e1o ph\u00e2n bi\u1ec7t s\u1ef1 ch\u00fa \u00fd tho\u00e1ng qua v\u1edbi m\u1ed1i quan t\u00e2m b\u1ec1n v\u1eefng, \u0111\u1ed3ng th\u1eddi ph\u00e2n t\u00edch nh\u1eefng thay \u0111\u1ed5i trong nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u00e1o c\u00e1o c\u0169ng cho th\u1ea5y kho\u1ea3ng c\u00e1ch gi\u1eefa nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ea3o lu\u1eadn v\u00e0 c\u00e1ch AI tr\u00ecnh b\u00e0y v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c ch\u1ee7 \u0111\u1ec1.<\/p>\n

V\u1edbi c\u00e1c \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng \u0111ang l\u00ean k\u1ebf ho\u1ea1ch cho n\u0103m 2027, nh\u1eefng ph\u00e1t hi\u1ec7n n\u00e0y cho th\u1ea5y v\u00ec sao th\u1eddi \u0111i\u1ec3m c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m vi\u1ec7c hi\u1ec3u \u0111i\u1ec1u g\u00ec \u0111ang thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ch\u1ec9 nh\u1eadn ra m\u1ed9t xu h\u01b0\u1edbng sau khi n\u00f3 \u0111\u1ea1t \u0111\u1ec9nh \u0111i\u1ec3m c\u00f3 th\u1ec3 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c \u0111\u00e3 qu\u00e1 mu\u1ed9n. K\u1ebft n\u1ed1i c\u00e1c t\u00edn hi\u1ec7u khi m\u1ed1i quan t\u00e2m \u0111ang h\u00ecnh th\u00e0nh c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u nh\u1eadn ra c\u01a1 h\u1ed9i h\u00e0nh \u0111\u1ed9ng, c\u0169ng nh\u01b0 bi\u1ebft khi n\u00e0o n\u00ean h\u00e0nh \u0111\u1ed9ng v\u00e0 khi n\u00e0o n\u00ean \u0111\u1ed5i h\u01b0\u1edbng.<\/p>\n

“M\u1ed9t s\u1ed1 hi\u1ec3u bi\u1ebft h\u1eefu \u00edch nh\u1ea5t v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng xu\u1ea5t hi\u1ec7n khi b\u1ea1n nh\u00ecn v\u00e0o kho\u1ea3ng tr\u1ed1ng gi\u1eefa c\u00e1c k\u00eanh”, b\u00e0 Amy Jones, Gi\u00e1m \u0110\u1ed1c Ti\u1ebfp Th\u1ecb c\u1ee7a Cision, cho bi\u1ebft. “T\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 cho th\u1ea5y m\u1ed1i quan t\u00e2m \u0111ang thay \u0111\u1ed5i \u1edf \u0111\u00e2u. M\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap gi\u1ea3i th\u00edch l\u00fd do t\u1ea1i sao. V\u00e0 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a AI h\u00e9 l\u1ed9 c\u00e2u chuy\u1ec7n \u0111ang \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c k\u1ebft n\u1ed1i c\u00e1c g\u00f3c nh\u00ecn \u0111\u00f3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 hi\u1ec3u nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra, m\u00e0 c\u00f2n bi\u1ebft n\u00ean ph\u1ea3n \u1ee9ng th\u1ebf n\u00e0o v\u00e0 khi n\u00e0o n\u00ean h\u00e0nh \u0111\u1ed9ng.”<\/p>\n

K\u1ebft n\u1ed1i t\u00edn hi\u1ec7u \u0111\u1ec3 th\u1ea5y \u0111i\u1ec1u th\u1ef1c s\u1ef1 \u0111\u1eb1ng sau s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/b><\/p>\n

B\u00e1o c\u00e1o ph\u00e2n t\u00edch c\u00e1c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng trong c\u00e1c l\u0129nh v\u1ef1c s\u1ee9c kh\u1ecfe v\u00e0 ch\u0103m s\u00f3c b\u1ea3n th\u00e2n, th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng, \u00f4 t\u00f4, AI v\u00e0 v\u0103n h\u00f3a m\u1ea1ng. Nh\u1eefng ph\u00e1t hi\u1ec7n n\u00e0y th\u00e1ch th\u1ee9c c\u00e1c gi\u1ea3 \u0111\u1ecbnh c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0, chi\u1ebfn l\u01b0\u1ee3c chi\u1ebfn d\u1ecbch v\u00e0 qu\u1ea3n l\u00fd danh ti\u1ebfng:<\/p>\n