{"id":53028,"date":"2026-11-07T11:41:05","date_gmt":"2026-11-07T04:41:05","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/?p=53028"},"modified":"2026-11-07T11:41:28","modified_gmt":"2026-11-07T04:41:28","slug":"kham-pha-vu-tru-tiep-thi-so-cung-heading-for-the-future-digital-marketing-mua-4","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/kham-pha-vu-tru-tiep-thi-so-cung-heading-for-the-future-digital-marketing-mua-4\/","title":{"rendered":"Kh\u00e1m ph\u00e1 \u201cv\u0169 tr\u1ee5 ti\u1ebfp th\u1ecb s\u1ed1\u201d c\u00f9ng Heading for The Future: Digital Marketing M\u00f9a 4"},"content":{"rendered":"

Tr\u1edf l\u1ea1i sau 3 m\u00f9a gi\u1ea3i ghi d\u1ea5u \u1ea5n, cu\u1ed9c thi h\u1ecdc thu\u1eadt Heading for The Future: Digital Marketing ch\u00ednh th\u1ee9c b\u01b0\u1edbc v\u00e0o m\u00f9a th\u1ee9 4 v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cOmnichannel Marketing – Into the Omniverse\u201d. L\u1ea5y tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m, cu\u1ed9c thi m\u1edf ra b\u00e0i to\u00e1n k\u1ebft n\u1ed1i \u0111a k\u00eanh v\u00e0 t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/em><\/strong><\/p>\n

Heading for The Future: Digital Marketing l\u00e0 cu\u1ed9c thi th\u01b0\u1eddng ni\u00ean tr\u1ef1c thu\u1ed9c m\u1ea1ng l\u01b0\u1edbi Heading for The Future c\u1ee7a t\u1ed5 ch\u1ee9c AIESEC t\u1ea1i Vi\u1ec7t Nam. V\u01b0\u1ee3t kh\u1ecfi khu\u00f4n kh\u1ed5 m\u1ed9t s\u00e2n ch\u01a1i chuy\u00ean m\u00f4n th\u00f4ng th\u01b0\u1eddng, ch\u01b0\u01a1ng tr\u00ecnh t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c b\u1ea1n tr\u1ebb \u0111\u01b0\u1ee3c tr\u1ef1c ti\u1ebfp th\u00e1o g\u1ee1 b\u00e0i to\u00e1n kinh doanh t\u1eeb doanh nghi\u1ec7p, qua \u0111\u00f3 r\u00e8n luy\u1ec7n t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 n\u00e2ng cao l\u1ee3i th\u1ebf c\u1ea1nh tranh khi b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng tuy\u1ec3n d\u1ee5ng.<\/p>\n

<\/a><\/p>\n

Th\u00f4ng qua ch\u01b0\u01a1ng tr\u00ecnh, sinh vi\u00ean c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c th\u1eed s\u1ee9c v\u1edbi nh\u1eefng b\u00e0i to\u00e1n ti\u1ebfp th\u1ecb \u0111a k\u00eanh th\u1ef1c t\u1ebf d\u01b0\u1edbi s\u1ef1 c\u1ed1 v\u1ea5n t\u1eeb c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh. (\u1ea2nh: BTC)<\/em><\/p>\n

Th\u1ef1c t\u1ebf hi\u1ec7n nay cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n mua s\u1eafm theo l\u1ed9 tr\u00ecnh tuy\u1ebfn t\u00ednh, m\u00e0 li\u00ean t\u1ee5c lu\u00e2n chuy\u1ec3n qua l\u1ea1i gi\u1eefa c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn l\u1eabn ngo\u1ea1i tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t c\u00e1c doanh nghi\u1ec7p – ti\u00eau bi\u1ec3u l\u00e0 kh\u1ed1i ng\u00e0nh S\u1ee9c kh\u1ecfe, L\u00e0m \u0111\u1eb9p v\u00e0 Ti\u00eau d\u00f9ng nhanh (Health, Beauty & F&B) – tr\u01b0\u1edbc s\u1ee9c \u00e9p l\u1edbn v\u1ec1 vi\u1ec7c \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u0169ng nh\u01b0 g\u1eafn k\u1ebft ng\u01b0\u1eddi d\u00f9ng d\u00e0i h\u1ea1n.<\/p>\n

\u0110\u1ee9ng tr\u01b0\u1edbc th\u00e1ch th\u1ee9c \u0111\u00f3, m\u00f9a th\u1ee9 4 c\u1ee7a cu\u1ed9c thi ch\u00ednh th\u1ee9c tr\u1edf l\u1ea1i c\u00f9ng ch\u1ee7 \u0111\u1ec1 \u201cOmnichannel Marketing – Into the Omniverse\u201d. \u0110\u1ec1 t\u00e0i c\u1ee7a m\u00f9a gi\u1ea3i n\u0103m nay t\u1eadp trung v\u00e0o b\u00e0i to\u00e1n \u0111\u1ed3ng b\u1ed9 d\u00f2ng ch\u1ea3y d\u1eef li\u1ec7u, th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng v\u00e0 c\u00e1c k\u00eanh ti\u1ebfp x\u00fac kh\u00e1ch h\u00e0ng th\u00e0nh m\u1ed9t h\u00e0nh tr\u00ecnh li\u1ec1n m\u1ea1ch, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u v\u1eeba t\u1ed1i \u01b0u chi ph\u00ed ti\u1ebfp th\u1ecb v\u1eeba b\u1ea3o \u0111\u1ea3m m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n

<\/a><\/p>\n

Cu\u1ed9c thi l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m gi\u00fap c\u00e1c b\u1ea1n tr\u1ebb c\u1ee7ng c\u1ed1 k\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c tr\u01b0\u1edbc khi b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng. (\u1ea2nh: BTC)<\/em><\/p>\n

Tham gia cu\u1ed9c thi, c\u00e1c b\u1ea1n tr\u1ebb c\u00f3 c\u01a1 h\u1ed9i c\u1ecd x\u00e1t th\u1ef1c t\u1ebf khi h\u1ecdc c\u00e1ch gi\u1ea3i m\u00e3 th\u1ecb tr\u01b0\u1eddng qua d\u1eef li\u1ec7u, x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c gi\u1ea3i ph\u00e1p kinh doanh kh\u1ea3 thi. L\u1ed9 tr\u00ecnh m\u00f9a gi\u1ea3i n\u0103m nay \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u0103ng ti\u1ebfn, \u0111\u01b0a th\u00ed sinh t\u1eeb v\u00f2ng gi\u1ea3i quy\u1ebft t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf \u0111\u1ebfn chu\u1ed7i \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c k\u1ebft h\u1ee3p c\u1ed1 v\u1ea5n chuy\u00ean s\u00e2u t\u1eeb chuy\u00ean gia tr\u01b0\u1edbc khi ch\u00ednh th\u1ee9c b\u01b0\u1edbc v\u00e0o \u0111\u00eam Chung k\u1ebft tranh t\u00e0i.<\/p>\n

<\/a><\/p>\n

V\u00f2ng Chung k\u1ebft h\u1ee9a h\u1eb9n l\u00e0 \u0111i\u1ec3m ch\u1ea1m b\u00f9ng n\u1ed5 c\u1ee7a nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o v\u00e0 gi\u00e0u t\u00ednh \u1ee9ng d\u1ee5ng. (\u1ea2nh: BTC)<\/em><\/p>\n

T\u1eeb m\u1ed9t s\u00e2n ch\u01a1i h\u1ecdc thu\u1eadt mang t\u00ednh th\u1ef1c chi\u1ebfn, Heading for The Future: Digital Marketing t\u1eebng b\u01b0\u1edbc t\u1ea1o d\u1ef1ng d\u1ea5u \u1ea5n v\u1eefng ch\u1eafc trong c\u1ed9ng \u0111\u1ed3ng sinh vi\u00ean \u0111am m\u00ea ti\u1ebfp th\u1ecb. Qua ba m\u00f9a t\u1ed5 ch\u1ee9c, cu\u1ed9c thi \u0111\u00e3 k\u1ebft n\u1ed1i h\u01a1n 60 chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh, thu h\u00fat g\u1ea7n 3.000 l\u01b0\u1ee3t th\u00ed sinh c\u00f9ng s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a h\u01a1n 100 \u0111\u1ed1i t\u00e1c doanh nghi\u1ec7p v\u00e0 truy\u1ec1n th\u00f4ng uy t\u00edn. Nh\u1eefng d\u1ea5u \u1ea5n n\u00e0y kh\u00f4ng ch\u1ec9 kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 c\u1ea7u n\u1ed1i r\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch gi\u1eefa gi\u1ea3ng \u0111\u01b0\u1eddng v\u1edbi th\u1ef1c t\u1ebf doanh nghi\u1ec7p, m\u00e0 c\u00f2n t\u1ea1o n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ec3 m\u00f9a th\u1ee9 4 b\u00f9ng n\u1ed5 v\u1edbi quy m\u00f4 chuy\u00ean nghi\u1ec7p h\u01a1n.<\/p>\n

Chia s\u1ebb v\u1ec1 m\u00f9a gi\u1ea3i m\u1edbi, ch\u1ecb Nguy\u1ec5n Mai Ph\u01b0\u01a1ng – Tr\u01b0\u1edfng Ban T\u1ed5 ch\u1ee9c nh\u1ea5n m\u1ea1nh: \u201cV\u1edbi \u0111\u1ec1 t\u00e0i Omnichannel Marketing, ch\u00fang t\u00f4i mu\u1ed1n t\u1ea1o ra m\u1ed9t kh\u00f4ng gian n\u01a1i ng\u01b0\u1eddi tr\u1ebb kh\u00f4ng ch\u1ec9 \u0111\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng truy\u1ec1n th\u00f4ng \u0111\u01a1n l\u1ebb, m\u00e0 ph\u1ea3i \u0111\u1ee9ng \u1edf l\u0103ng k\u00ednh c\u1ee7a nh\u00e0 v\u1eadn h\u00e0nh \u0111\u1ec3 t\u01b0 duy v\u1ec1 d\u1eef li\u1ec7u, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p\u201d.<\/em><\/p>\n

Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf m\u1ed9t s\u00e2n ch\u01a1i tranh t\u00e0i, m\u00f9a gi\u1ea3i th\u1ee9 4 c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf. Nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u00e0 th\u1eed th\u00e1ch xuy\u00ean su\u1ed1t cu\u1ed9c thi h\u1ee9a h\u1eb9n s\u1ebd gi\u00fap ng\u01b0\u1eddi tham gia nh\u1eadn di\u1ec7n th\u1ebf m\u1ea1nh, ho\u00e0n thi\u1ec7n k\u1ef9 n\u0103ng v\u00e0 c\u00f3 th\u00eam h\u00e0nh trang \u0111\u1ec3 t\u1ef1 tin \u0111\u1ecbnh h\u00ecnh n\u1ec1n t\u1ea3ng s\u1ef1 nghi\u1ec7p v\u1eefng v\u00e0ng ph\u00eda tr\u01b0\u1edbc.<\/p>\n\n\n\n
\n