{"id":52935,"date":"2026-11-04T16:21:38","date_gmt":"2026-11-04T09:21:38","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/?p=52935"},"modified":"2026-11-04T16:21:38","modified_gmt":"2026-11-04T09:21:38","slug":"zalo-tiep-tuc-dan-dau-cac-nen-tang-nhan-tin-tai-thi-truong-viet-nam","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/zalo-tiep-tuc-dan-dau-cac-nen-tang-nhan-tin-tai-thi-truong-viet-nam\/","title":{"rendered":"Zalo ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam"},"content":{"rendered":"

Theo b\u00e1o c\u00e1o \u201cThe Connected Consumer\u201d qu\u00fd II\/2026 do Decision Lab c\u00f4ng b\u1ed1 ng\u00e0y 3\/11, Zalo ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u1edbi 81% t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng v\u00e0 54% t\u1ef7 l\u1ec7 y\u00eau th\u00edch. \u0110\u00e2y l\u00e0 qu\u00fd th\u1ee9 23 li\u00ean ti\u1ebfp (k\u1ec3 t\u1eeb n\u0103m 2020) Zalo gi\u1eef v\u1ecb tr\u00ed s\u1ed1 1 \u1edf c\u1ea3 hai ch\u1ec9 s\u1ed1.<\/p>\n

Theo \u0111\u00f3, \u1edf h\u1ea1ng m\u1ee5c N\u1ec1n t\u1ea3ng giao ti\u1ebfp v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i (Communication & Social platforms), Zalo d\u1eabn \u0111\u1ea7u v\u1ec1 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng (penetration rate) v\u1edbi 81%, ti\u1ebfp theo l\u00e0 Facebook (61%) v\u00e0 Messenger (48%); c\u00e1c n\u1ec1n t\u1ea3ng c\u00f2n l\u1ea1i \u0111\u1ec1u d\u01b0\u1edbi 25% (TikTok 24%, Instagram 11%, WhatsApp 7%, Viber 7%).<\/p>\n

Theo Decision Lab, b\u1ee9c tranh n\u1ec1n t\u1ea3ng giao ti\u1ebfp t\u1ea1i Vi\u1ec7t Nam duy tr\u00ec s\u1ef1 \u1ed5n \u0111\u1ecbnh trong n\u0103m v\u1eeba qua, c\u00e1c n\u1ec1n t\u1ea3ng d\u1eabn \u0111\u1ea7u c\u00f3 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng \u0111\u1ec1u \u0111\u1eb7n, trong \u0111\u00f3 Zalo – \u1ee9ng d\u1ee5ng nh\u1eafn tin c\u1ee7a h\u01a1n 82,6 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean h\u00e0ng th\u00e1ng (t\u00ednh \u0111\u1ebfn h\u1ebft th\u00e1ng 9\/2026) – li\u00ean t\u1ee5c gi\u1eef v\u1ecb tr\u00ed s\u1ed1 1 v\u1edbi kho\u1ea3ng c\u00e1ch kh\u00e1 xa so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ed1c t\u1ebf.<\/p>\n

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Kh\u00f4ng ch\u1ec9 d\u1eabn \u0111\u1ea7u v\u1ec1 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng, Zalo c\u00f2n ti\u1ebfp t\u1ee5c n\u1eafm gi\u1eef v\u1ecb tr\u00ed s\u1ed1 1 v\u1ec1 t\u1ef7 l\u1ec7 y\u00eau th\u00edch (Preference rate). \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 \u0111o n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean nh\u1ea5t \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh. Zalo \u0111\u1ea1t 54% (t\u0103ng 1% so v\u1edbi qu\u00fd tr\u01b0\u1edbc), c\u00e1ch bi\u1ec7t so v\u1edbi Facebook (21%) v\u00e0 Messenger (16%).<\/p>\n

B\u00e1o c\u00e1o qu\u00fd II\/2026 c\u1ee7a Decision Lab c\u0169ng cho th\u1ea5y Zalo \u0111\u01b0\u1ee3c c\u1ea3 ba th\u1ebf h\u1ec7 \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn \u0111\u1ec3 nh\u1eafn tin h\u1eb1ng ng\u00e0y. 71% ng\u01b0\u1eddi d\u00f9ng thu\u1ed9c th\u1ebf h\u1ec7 X (sinh t\u1eeb n\u0103m 1960 – 1980) ch\u1ecdn Zalo \u0111\u1ec3 giao ti\u1ebfp, g\u1ea5p g\u1ea7n 4,5 l\u1ea7n n\u1ec1n t\u1ea3ng x\u1ebfp th\u1ee9 hai l\u00e0 Facebook (16%) v\u00e0 cao h\u01a1n h\u1eb3n Messenger (8%). T\u01b0\u01a1ng t\u1ef1, nh\u00f3m th\u1ebf h\u1ec7 Y (sinh t\u1eeb n\u0103m 1981 – 1996) ghi nh\u1eadn t\u1ef7 l\u1ec7 55%, so v\u1edbi Facebook l\u00e0 22% v\u00e0 Messenger l\u00e0 13%.<\/p>\n

Kho\u1ea3ng c\u00e1ch n\u00e0y c\u00f3 ph\u1ea7n thu h\u1eb9p \u1edf nh\u00f3m th\u1ebf h\u1ec7 Z (sinh t\u1eeb n\u0103m 1997 – 2008). Tuy th\u1ebf h\u1ec7 Z c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi nhi\u1ec1u n\u1ec1n t\u1ea3ng, Zalo v\u1eabn \u0111\u1ee9ng \u0111\u1ea7u v\u1edbi 34% ng\u01b0\u1eddi d\u00f9ng \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn, tr\u00ean Messenger (29%) v\u00e0 Facebook (23%). \u0110i\u1ec1u n\u00e0y cho th\u1ea5y Zalo \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u giao ti\u1ebfp c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u1edf nhi\u1ec1u \u0111\u1ed9 tu\u1ed5i kh\u00e1c nhau.<\/p>\n

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V\u1edbi 2,2 t\u1ef7 tin nh\u1eafn \u0111\u01b0\u1ee3c g\u1eedi \u0111i m\u1ed7i ng\u00e0y, v\u01b0\u1ee3t qua nhi\u1ec1u n\u1ec1n t\u1ea3ng qu\u1ed1c t\u1ebf, Zalo ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u1ee9ng d\u1ee5ng nh\u1eafn tin \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i t\u1ea1i Vi\u1ec7t Nam. Th\u00e0nh t\u00edch n\u00e0y l\u00e0 minh ch\u1ee9ng cho n\u0103ng l\u1ef1c l\u00e0m ch\u1ee7 c\u00f4ng ngh\u1ec7 c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m Make in Viet Nam. Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf \u1ee9ng d\u1ee5ng nh\u1eafn tin, Zalo c\u00f2n c\u1ee7ng c\u1ed1 vai tr\u00f2 c\u1ed5ng ti\u1ebfp c\u1eadn AI cho ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n

Zalo t\u1eadp trung ph\u00e1t tri\u1ec3n v\u00e0 \u1ee9ng d\u1ee5ng AI \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c nhu c\u1ea7u thi\u1ebft th\u1ef1c trong cu\u1ed9c s\u1ed1ng, v\u1edbi m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u00f4ng ngh\u1ec7 cho \u0111a d\u1ea1ng nh\u00f3m ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ebfn h\u1ebft th\u00e1ng 9\/2026, Zalo ghi nh\u1eadn 41% ng\u01b0\u1eddi d\u00f9ng \u0111ang s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng AI \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong n\u1ec1n t\u1ea3ng.<\/p>\n

Trong \u0111\u00f3, t\u00ednh n\u0103ng So\u1ea1n tin nh\u1eafn b\u1eb1ng gi\u1ecdng n\u00f3i, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc n\u1ed9i dung \u0111\u1ec3 chuy\u1ec3n th\u00e0nh v\u0103n b\u1ea3n, c\u00f3 14 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean h\u00e0ng th\u00e1ng. C\u00e1c t\u00ednh n\u0103ng Chuy\u1ec3n gi\u1ecdng n\u00f3i th\u00e0nh v\u0103n b\u1ea3n v\u00e0 D\u1ecbch AI l\u1ea7n l\u01b0\u1ee3t \u0111\u1ea1t 8,8 tri\u1ec7u v\u00e0 3,4 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean h\u00e0ng th\u00e1ng. Ri\u00eang t\u00ednh n\u0103ng Sao ch\u00e9p ch\u1eef t\u1eeb \u1ea3nh ra m\u1eaft trong n\u0103m 2026 c\u0169ng \u0111\u1ea1t h\u01a1n 2,9 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean h\u00e0ng th\u00e1ng.<\/p>\n

Song song v\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 t\u00edch h\u1ee3p c\u00e1c t\u00ednh n\u0103ng AI trong n\u1ec1n t\u1ea3ng, Zalo c\u0169ng ch\u00fa tr\u1ecdng t\u0103ng c\u01b0\u1eddng b\u1ea3o m\u1eadt cho t\u00e0i kho\u1ea3n, th\u00f4ng qua c\u00e1c bi\u1ec7n ph\u00e1p gi\u00fap ng\u01b0\u1eddi d\u00f9ng b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 an to\u00e0n. Ch\u1ec9 v\u1edbi v\u00e0i thao t\u00e1c thi\u1ebft l\u1eadp \u0111\u01a1n gi\u1ea3n, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ki\u1ec3m tra, k\u00edch ho\u1ea1t ba t\u00ednh n\u0103ng an to\u00e0n: B\u1ea3o m\u1eadt 2 l\u1edbp, B\u00e1o x\u1ea5u v\u00e0 Quy\u1ec1n ri\u00eang t\u01b0 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p ngay trong \u1ee9ng d\u1ee5ng.<\/p>\n

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Nh\u1eefng n\u1ed7 l\u1ef1c trong vi\u1ec7c b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a Zalo \u0111\u01b0\u1ee3c ghi nh\u1eadn b\u1eb1ng ch\u1ee9ng nh\u1eadn qu\u1ed1c t\u1ebf. Th\u00e1ng 01\/2026, Zalo \u0111\u01b0\u1ee3c BSI (British Standards Institution) – t\u1ed5 ch\u1ee9c ti\u00eau chu\u1ea9n qu\u1ed1c gia c\u1ee7a V\u01b0\u01a1ng qu\u1ed1c Anh – \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1ea5p ch\u1ee9ng nh\u1eadn ISO\/IEC 27001:2022, phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t c\u1ee7a ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf v\u1ec1 H\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd An to\u00e0n Th\u00f4ng tin (ISMS). Ch\u1ee9ng nh\u1eadn \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 tr\u00ean n\u1ec1n t\u1ea3ng Zalo. Ti\u00eau chu\u1ea9n n\u00e0y y\u00eau c\u1ea7u doanh nghi\u1ec7p nh\u1eadn di\u1ec7n, \u0111\u00e1nh gi\u00e1 v\u00e0 ki\u1ec3m so\u00e1t r\u1ee7i ro m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c nh\u1eb1m b\u1ea3o \u0111\u1ea3m t\u00ednh b\u1ea3o m\u1eadt, to\u00e0n v\u1eb9n v\u00e0 s\u1eb5n s\u00e0ng c\u1ee7a th\u00f4ng tin.<\/p>\n

Chia s\u1ebb v\u1ec1 m\u1ee5c ti\u00eau ti\u1ebfp t\u1ee5c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Zalo, b\u00e0 L\u00ea Th\u1ecb Kim Xuy\u1ebfn, Gi\u00e1m \u0111\u1ed1c Zalo Vi\u1ec7t Nam, cho bi\u1ebft: \u201cS\u1ee9 m\u1ec7nh ‘Ph\u00e1t tri\u1ec3n Internet, thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng ng\u01b0\u1eddi Vi\u1ec7t’ lu\u00f4n l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng xuy\u00ean su\u1ed1t trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a ch\u00fang t\u00f4i. S\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 ch\u00fang t\u00f4i ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n v\u00e0o AI, t\u0103ng c\u01b0\u1eddng an to\u00e0n cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 ti\u1ebfp t\u1ee5c \u0111\u00f3ng g\u00f3p cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng – x\u00e3 h\u1ed9i nh\u01b0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 Zalo theo \u0111u\u1ed5i l\u00e0 \u0110\u01a1n gi\u1ea3n, Tin c\u1eady, Ri\u00eang t\u01b0\u201d.<\/p>\n

“The Connected Consumer” l\u00e0 b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u h\u00e0ng qu\u00fd do Decision Lab th\u1ef1c hi\u1ec7n v\u00e0 c\u00f4ng b\u1ed1. T\u1eadp trung v\u00e0o th\u00f3i quen tr\u1ef1c tuy\u1ebfn c\u00f9ng nh\u1eefng xu h\u01b0\u1edbng m\u1edbi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u00e1o c\u00e1o c\u00f4ng b\u1ed1 nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng v\u1ec1 th\u1ecb tr\u01b0\u1eddng n\u1ec1n t\u1ea3ng s\u1ed1 (Digital platforms) t\u1ea1i Vi\u1ec7t Nam.<\/p>\n","protected":false},"excerpt":{"rendered":"

Theo b\u00e1o c\u00e1o \u201cThe Connected Consumer\u201d qu\u00fd II\/2026 do Decision Lab c\u00f4ng b\u1ed1 ng\u00e0y 3\/11, Zalo ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u1edbi 81% t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng v\u00e0 54% t\u1ef7 l\u1ec7 y\u00eau th\u00edch. \u0110\u00e2y l\u00e0 qu\u00fd th\u1ee9 23 li\u00ean ti\u1ebfp (k\u1ec3 t\u1eeb n\u0103m 2020) Zalo gi\u1eef […]\n","protected":false},"author":2358,"featured_media":52936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3045],"tags":[4860,1805],"class_list":["post-52935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe","tag-nen-tang-nhan-tin","tag-zalo"],"yoast_head":"\nZalo ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u 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