{"id":52644,"date":"2026-10-20T15:55:00","date_gmt":"2026-10-20T08:55:00","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/?p=52644"},"modified":"2026-10-26T07:27:11","modified_gmt":"2026-10-26T00:27:11","slug":"comarch-loyalty-chuyen-doi-chuong-trinh-khach-hang-than-thiet-cua-azerbaijan-airlines-thanh-he-sinh-thai-fintech","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/comarch-loyalty-chuyen-doi-chuong-trinh-khach-hang-than-thiet-cua-azerbaijan-airlines-thanh-he-sinh-thai-fintech\/","title":{"rendered":"Comarch Loyalty Chuy\u1ec3n \u0110\u1ed5i Ch\u01b0\u01a1ng Tr\u00ecnh Kh\u00e1ch H\u00e0ng Th\u00e2n Thi\u1ebft c\u1ee7a Azerbaijan Airlines th\u00e0nh H\u1ec7 Sinh Th\u00e1i Fintech"},"content":{"rendered":"\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

AZAL Miles Hi\u1ec7n Ho\u1ea1t \u0110\u1ed9ng nh\u01b0 M\u1ed9t Ví \u0110i\u1ec7n T\u1eed, Tích Th\u01b0\u1edfng cho Hành Khách c\u1ea3 khi Bay l\u1eabn khi Chi Tiêu H\u1eb1ng Ngày<\/i><\/b><\/p>\n

KRAKÓW, Ba Lan<\/span>, ngày 20 tháng 10 n\u0103m 2026<\/span> \/PRNewswire\/ — Comarch Loyalty, công ty hàng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 gi\u1ea3i pháp khách hàng thân thi\u1ebft \u1ee9ng d\u1ee5ng trí tu\u1ec7 nhân t\u1ea1o, hôm nay công b\u1ed1 \u0111ã \u0111\u1ed5i m\u1edbi toàn di\u1ec7n AZAL Miles, ch\u01b0\u01a1ng trình khách hàng th\u01b0\u1eddng xuyên c\u1ee7a hãng hàng không Azerbaijan Airlines. V\u1edbi vi\u1ec7c tri\u1ec3n khai n\u1ec1n t\u1ea3ng Comarch Loyalty, hãng \u0111ã chuy\u1ec3n t\u1eeb h\u1ec7 th\u1ed1ng tích d\u1eb7m truy\u1ec1n th\u1ed1ng d\u1ef1a trên quãng \u0111\u01b0\u1eddng bay sang mô hình fintech r\u1ed9ng h\u01a1n. H\u1ec7 th\u1ed1ng m\u1edbi g\u1eafn s\u1ed1 d\u1eb7m xét h\u1ea1ng (status miles) tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ed1 ti\u1ec1n chi cho vé.<\/b><\/p>\n

<\/div>\n

Comarch Loyalty \u0111ã tích h\u1ee3p tính n\u0103ng quét mã QR tr\u1ef1c ti\u1ebfp vào \u1ee9ng d\u1ee5ng AZAL, cho phép h\u1ed9i viên tích l\u0169y và s\u1eed d\u1ee5ng d\u1eb7m t\u1ea1i m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i tác ngoài ngành hàng không. H\u1ea1 t\u1ea7ng này k\u1ebft n\u1ed1i ch\u01b0\u01a1ng trình khách hàng thân thi\u1ebft v\u1edbi doanh nghi\u1ec7p thu\u1ed9c nhi\u1ec1u l\u0129nh v\u1ef1c khác nhau.<\/p>\n

Comarch Loyalty c\u0169ng tri\u1ec3n khai mô-\u0111un thanh toán "Cash+Miles" (Ti\u1ec1n + D\u1eb7m Bay), cho phép hành khách chia m\u1ed9t giao d\u1ecbch thành ph\u1ea7n tr\u1ea3 b\u1eb1ng ti\u1ec1n và ph\u1ea7n tr\u1ea3 b\u1eb1ng d\u1eb7m tích l\u0169y khi thanh toán.<\/p>\n

Ki\u1ebfn trúc m\u1edbi c\u1ee7a Comarch Loyalty h\u1ed7 tr\u1ee3 k\u1ebft n\u1ed1i API tr\u1ef1c ti\u1ebfp v\u1edbi bên th\u1ee9 ba, trong \u0111ó có vi\u1ec7c tích h\u1ee3p g\u1ea7n \u0111ây v\u1edbi Bolt. Hành khách có th\u1ec3 \u0111\u1ed5i d\u1eb7m l\u1ea5y voucher d\u1ecbch v\u1ee5 g\u1ecdi xe ngay trong tài kho\u1ea3n c\u1ee7a mình.<\/p>\n

\u1ede phía h\u1ec7 th\u1ed1ng, công c\u1ee5 t\u1ef1 \u0111\u1ed9ng hóa c\u1ee7a Comarch Loyalty qu\u1ea3n lý các ph\u1ea7n th\u01b0\u1edfng theo vòng \u0111\u1eddi h\u1ed9i viên c\u1ee7a ch\u01b0\u01a1ng trình. Các ph\u1ea7n th\u01b0\u1edfng này g\u1ed3m t\u1eb7ng D\u1eb7m Chào M\u1eebng (Welcome Miles) cho ng\u01b0\u1eddi \u0111\u0103ng ký m\u1edbi, phân b\u1ed5 D\u1eb7m Sinh Nh\u1eadt (Birthday Miles) h\u1eb1ng n\u0103m và tri\u1ec3n khai mã khuy\u1ebfn mãi nh\u1eafm \u0111\u1ebfn t\u1eebng phân khúc ng\u01b0\u1eddi dùng c\u1ee5 th\u1ec3 mà không c\u1ea7n giám sát th\u1ee7 công.<\/p>\n

Là \u0111\u1ed1i tác công ngh\u1ec7 c\u1ee7a ch\u01b0\u01a1ng trình AZAL Miles, Comarch Loyalty cung c\u1ea5p ki\u1ebfn trúc có kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng c\u1ea7n thi\u1ebft \u0111\u1ec3 thúc \u0111\u1ea9y tham v\u1ecdng c\u1ee7a hãng trong vi\u1ec7c t\u1ea1o ra c\u01a1 h\u1ed9i m\u1edbi cho h\u1ed9i viên và mang \u0111\u1ebfn d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cá nhân hóa h\u01a1n.<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Comarch Loyalty <\/b><\/p>\n

Comarch Loyalty là công ty hàng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 gi\u1ea3i pháp khách hàng thân thi\u1ebft \u1ee9ng d\u1ee5ng trí tu\u1ec7 nhân t\u1ea1o, h\u1ed7 tr\u1ee3 các ch\u01b0\u01a1ng trình B2B, B2C và ch\u01b0\u01a1ng trình liên k\u1ebft quy mô l\u1edbn cho h\u01a1n 1,3 t\u1ef7 h\u1ed9i viên t\u1ea1i h\u01a1n 50 qu\u1ed1c gia trên 6 châu l\u1ee5c.V\u1edbi h\u01a1n 150 d\u1ef1 án khách hàng thân thi\u1ebft \u0111ang tri\u1ec3n khai và tích h\u1ee3p li\u1ec1n m\u1ea1ch v\u1edbi h\u01a1n 2.000 \u0111\u1ed1i tác, Comarch Loyalty x\u1eed lý 15 t\u1ef7 giao d\u1ecbch liên quan \u0111\u1ebfn ch\u01b0\u01a1ng trình khách hàng thân thi\u1ebft m\u1ed7i n\u0103m, bi\u1ebfn kh\u1ed1i d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 này thành nh\u1eefng quy\u1ebft \u0111\u1ecbnh giúp gia t\u0103ng biên l\u1ee3i nhu\u1eadn và ROI \u0111ã \u0111\u01b0\u1ee3c ch\u1ee9ng minh.<\/p>\n

C\u1ed1t lõi c\u1ee7a n\u1ec1n t\u1ea3ng là l\u1edbp AI Tác T\u1eed (Agentic AI) tiên ti\u1ebfn, có kh\u1ea3 n\u0103ng ch\u1ee7 \u0111\u1ed9ng giám sát tình tr\u1ea1ng ch\u01b0\u01a1ng trình, cho phép \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb xây d\u1ef1ng chi\u1ebfn d\u1ecbch và khai thác thông tin chi ti\u1ebft t\u1eeb d\u1eef li\u1ec7u b\u1eb1ng ngôn ng\u1eef t\u1ef1 nhiên, \u0111\u1ed3ng th\u1eddi d\u1ef1 \u0111oán hành vi khách hàng \u0111\u1ec3 \u0111\u01b0a ra \u01afu \u0110ãi Phù H\u1ee3p Nh\u1ea5t Ti\u1ebfp Theo (Next Best Offer). K\u1ebft h\u1ee3p v\u1edbi AI Loyalty Guard \u0111\u1ec3 phát hi\u1ec7n gian l\u1eadn theo th\u1eddi gian th\u1ef1c, Comarch Loyalty trang b\u1ecb cho các th\u01b0\u01a1ng hi\u1ec7u mang tính bi\u1ec3u t\u01b0\u1ee3ng \u2013 bao g\u1ed3m BP, Ford, Heathrow, JetBlue và Deutsche Bahn \u2013 công ngh\u1ec7 giúp t\u1ed1i \u0111a hóa Giá Tr\u1ecb Vòng \u0110\u1eddi Khách Hàng (Customer Lifetime Value) và l\u1ee3i nhu\u1eadn. N\u0103ng l\u1ef1c chuyên môn toàn c\u1ea7u này luôn \u0111\u01b0\u1ee3c công nh\u1eadn b\u1edfi các gi\u1ea3i th\u01b0\u1edfng danh giá trong ngành và th\u01b0\u1eddng xuyên \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong các báo cáo phân tích hàng \u0111\u1ea7u. \u0110\u1ec3 bi\u1ebft thêm thông tin, hãy truy c\u1eadp loyalty.comarch.com<\/a>.<\/p>\n

Liên H\u1ec7 Truy\u1ec1n Thông: michal.ostasz@comarch.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

AZAL Miles Hi\u1ec7n Ho\u1ea1t \u0110\u1ed9ng nh\u01b0 M\u1ed9t Ví \u0110i\u1ec7n T\u1eed, Tích Th\u01b0\u1edfng cho Hành Khách c\u1ea3 khi Bay l\u1eabn khi Chi Tiêu H\u1eb1ng Ngày KRAKÓW, Ba Lan, ngày 20 tháng 10 n\u0103m 2026 \/PRNewswire\/ — Comarch Loyalty, công ty hàng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 gi\u1ea3i pháp khách hàng thân thi\u1ebft \u1ee9ng d\u1ee5ng trí tu\u1ec7 nhân […]\n","protected":false},"author":2604,"featured_media":52645,"comment_status":"open","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-52644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nComarch Loyalty Chuy\u1ec3n \u0110\u1ed5i Ch\u01b0\u01a1ng Tr\u00ecnh Kh\u00e1ch H\u00e0ng Th\u00e2n Thi\u1ebft c\u1ee7a Azerbaijan Airlines th\u00e0nh H\u1ec7 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