{"id":52623,"date":"2026-10-22T09:14:00","date_gmt":"2026-10-22T02:14:00","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/?p=52623"},"modified":"2026-10-25T07:27:05","modified_gmt":"2026-10-25T00:27:05","slug":"side-mua-lai-studio-my-thuat-game-roboto-entertainment-day-manh-dich-vu-sang-tao","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/side-mua-lai-studio-my-thuat-game-roboto-entertainment-day-manh-dich-vu-sang-tao\/","title":{"rendered":"Side mua l\u1ea1i studio m\u1ef9 thu\u1eadt game Roboto Entertainment, \u0111\u1ea9y m\u1ea1nh d\u1ecbch v\u1ee5 s\u00e1ng t\u1ea1o"},"content":{"rendered":"

Nhà sáng l\u1eadp Andrea Cordella \u0111\u01b0\u1ee3c b\u1ed5 nhi\u1ec7m làm Giám \u0111\u1ed1c Toàn c\u1ea7u b\u1ed9 ph\u1eadn M\u1ef9 thu\u1eadt, trong khi Side thành l\u1eadp studio m\u1edbi t\u1ea1i Thành \u0110ô<\/p>\n

THÀNH \u0110Ô, Trung Qu\u1ed1c, ngày 22 tháng 10 n\u0103m 2026 \/PRNewswire\/ — Side, nhà cung c\u1ea5p d\u1ecbch v\u1ee5 game hàng \u0111\u1ea7u, hôm nay thông báo \u0111ã mua l\u1ea1i Roboto Entertainment, studio chuyên v\u1ec1 my\u0303 thu\u1eadt game, qua \u0111ó t\u0103ng c\u01b0\u1eddng n\u0103ng l\u1ef1c thi\u1ebft k\u1ebf m\u1ef9 thu\u1eadt trên ph\u1ea1m vi toàn c\u1ea7u và s\u1ef1 hi\u1ec7n di\u1ec7n t\u1ea1i Trung Qu\u1ed1c \u0111\u1ea1i l\u1ee5c. Nhà sáng l\u1eadp Roboto Entertainment, Andrea Cordella, m\u1ed9t chuyên gia k\u1ef3 c\u1ef1u trong ngành, s\u1ebd lãnh \u0111\u1ea1o b\u1ed9 ph\u1eadn m\u1ef9 thu\u1eadt toàn c\u1ea7u c\u1ee7a Side va\u0300 \u0111\u1ea3m nhi\u1ec7m v\u1ecb trí ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u studio m\u1edbi t\u1ea1i Thành \u0110ô. \u0110\u1ed9i ng\u0169 c\u1ee7a ông s\u1ebd ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi Side Th\u01b0\u1ee3ng H\u1ea3i c\u0169ng nh\u01b0 m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng kh\u1eafp c\u1ee7a Side g\u1ed3m các nhóm m\u1ef9 thu\u1eadt và \u0111\u1ed3ng phát tri\u1ec3n rô\u0323ng kh\u0103\u0301p châu M\u1ef9, châu Âu, Trung \u0110ông &\u0300 châu Phi và châu Á.<\/p>\n

\n

\"(Left<\/a>
(Left to right): Deborah Kirkham, CEO of Side; Andrea Cordella, Global Head of Art and Chengdu Studio Head at Side; and Teppei Tachibana, Chairman of Side, President and CEO of Pole To Win Holdings officially announce Side Chengdu.<\/span><\/p>\n<\/p><\/div>\n

"Khi m\u1ed9t n\u1eeda s\u1ed1 t\u1ef1a game \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u t\u1ea1i ch\u01b0\u01a1ng trình khai m\u1ea1c gamescom Opening Night Live n\u0103m nay \u0111\u01b0\u1ee3c phát tri\u1ec3n t\u1ea1i Trung Qu\u1ed1c, c\u1ea3 th\u1ebf gi\u1edbi \u0111\u1ec1u chú ý. Trung Qu\u1ed1c t\u1eeb lâu \u0111ã là m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi ngành c\u1ee7a chúng tôi va\u0300 tôi vô cùng t\u1ef1 hào vê\u0300 th\u01b0\u0323c tê\u0301 r\u0103\u0300ng \u0111\u1ed9i ng\u0169 c\u1ee7a chúng tôi t\u1ea1i \u0111ây luôn khao khát \u0111\u01b0\u1ee3c làm vi\u1ec7c nhi\u1ec1u h\u01a1n, vì v\u1eady chúng tôi s\u1ebd ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng", ba\u0300 Deborah Kirkham, Giám \u0111\u1ed1c \u0110i\u1ec1u hành c\u1ee7a Side cho bi\u1ebft.<\/p>\n

Trong khi ngành game ghi nh\u1eadn s\u1ef1 ch\u1eefng l\u1ea1i trên toàn c\u1ea7u trong nh\u1eefng n\u0103m g\u1ea7n \u0111ây, th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c \u0111\u01b0\u1ee3c d\u1ef1 báo s\u1ebd t\u0103ng tr\u01b0\u1edfng 4% trong n\u0103m 2026 và \u0111\u1ea1t quy mô 59,8 t\u1ef7 USD vào n\u0103m 2030. Th\u1ecb tr\u01b0\u1eddng này có t\u1ef7 l\u1ec7 t\u01b0\u01a1ng tác c\u1ee7a ng\u01b0\u1eddi ch\u01a1i, m\u1ee9c \u0111\u1ed9 tham gia vào th\u1ec3 thao \u0111i\u1ec7n t\u1eed, s\u1ed1 gi\u1edd ch\u01a1i game và m\u1ee9c chi tiêu c\u1ee7a ng\u01b0\u1eddi ch\u01a1i thu\u1ed9c hàng cao nh\u1ea5t, khi\u1ebfn khu v\u01b0\u0323c na\u0300y tr\u1edf thành th\u1ecb tr\u01b0\u1eddng h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi các nhà phát tri\u1ec3n.<\/p>\n

"Th\u01b0\u01a1ng v\u1ee5 mua l\u1ea1i này th\u1ec3 hi\u1ec7n quy\u1ebft tâm t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 vào m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c khu v\u1ef1c \u0111ã ch\u1ee9ng minh hi\u1ec7u qu\u1ea3. V\u1edbi viê\u0323c ông Andrea \u0111\u1ea3m nhi\u1ec7m v\u1ecb trí Giám \u0111\u1ed1c Toàn c\u1ea7u b\u1ed9 ph\u1eadn M\u1ef9 thu\u1eadt và studio m\u1edbi t\u1ea1i Thành \u0110ô, gi\u1edd \u0111ây chúng tôi có trong tay m\u1ed9t trong nh\u1eefng \u0111\u1ed9i ng\u0169 nhân tài hàng \u0111\u1ea7u ngành v\u1ec1 m\u1ef9 thu\u1eadt môi tr\u01b0\u1eddng và xây d\u1ef1ng th\u1ebf gi\u1edbi trong game", bà Kirkham cho biê\u0301t thêm.<\/p>\n

Ông Cordella thành l\u1eadp Roboto Entertainment vào n\u0103m 2014, chuyên v\u1ec1 m\u1ef9 thu\u1eadt môi tr\u01b0\u1eddng và xây d\u1ef1ng th\u1ebf gi\u1edbi trong game. \u0110\u1ed9i ng\u0169 có tr\u1ee5 s\u1edf t\u1ea1i Thành \u0110ô này \u0111ã tham gia th\u1ef1c hi\u1ec7n các t\u1ef1a game AAA và AA trên n\u1ec1n t\u1ea3ng máy ch\u01a1i game console và thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n

Ông Andrea Cordella chia s\u1ebb: "Ngay t\u1eeb l\u1ea7n \u0111\u1ea7u g\u1eb7p Deborah và \u0111\u1ed9i ng\u0169 Side, tôi \u0111ã bi\u1ebft công ty có chung nh\u1eefng giá tr\u1ecb mà tôi và \u0111\u1ed9i ng\u0169 c\u1ee7a mình luôn trân tr\u1ecdng. Chúng tôi n\u1ed7 l\u1ef1c h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 xu\u1ea5t s\u1eafc và \u0111\u1eb7t s\u1ef1 sáng t\u1ea1o \u1edf v\u1ecb trí trung tâm \u2013 game là lo\u1ea1i hình ngh\u1ec7 thu\u1eadt duy nh\u1ea5t mà ng\u01b0\u1eddi ch\u01a1i gi\u1eef vai trò ngang hàng v\u1edbi ng\u01b0\u1eddi sáng t\u1ea1o, va\u0300 chúng tôi s\u1ebd ti\u1ebfp t\u1ee5c mang s\u01b0\u0323 sáng t\u1ea1o \u0111ó va\u0300o trong t\u1eebng yêu c\u1ea7u d\u1ef1 án, gi\u01a1\u0300 \u0111ây la\u0300 h\u1ee3p tác v\u1edbi các \u0111\u1ed9i ng\u0169 trên kh\u1eafp th\u1ebf gi\u1edbi và h\u1ed7 tr\u1ee3 các nhà phát tri\u1ec3n th\u1ef1c hi\u1ec7n nhi\u1ec1u d\u1ef1 án khác nhau. Có l\u1ebd không c\u1ea7n ph\u1ea3i nói thêm, nh\u01b0ng tôi th\u1ef1c s\u1ef1 nóng lòng mu\u1ed1n b\u1eaft tay vào công vi\u1ec7c".<\/p>\n

G\u1ea7n \u0111ây, Side \u0111ã m\u1edf r\u1ed9ng d\u1ecbch v\u1ee5 \u0111a\u0309m ba\u0309o châ\u0301t l\u01b0\u01a1\u0323ng (QA) thông qua quan h\u1ec7 \u0111\u1ed1i tác v\u1edbi Modl.ai, n\u1ec1n t\u1ea3ng QA \u1ee9ng d\u1ee5ng AI hàng \u0111\u1ea7u, \u0111\u01b0\u1ee3c công b\u1ed1 t\u1ea1i s\u1ef1 ki\u1ec7n Gamescom h\u1ed3i \u0111\u1ea7u n\u0103m nay. Side hi\u1ec7n cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 danh m\u1ee5c d\u1ecbch v\u1ee5 cho các nhà phát tri\u1ec3n game t\u1ea1i Trung Qu\u1ed1c, bao g\u1ed3m h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi ch\u01a1i, QA, b\u1ea3n \u0111\u1ecba hóa, \u0111a\u0309m ba\u0309o ch\u1ea5t l\u01b0\u1ee3ng b\u1ea3n \u0111\u1ecba hóa (LQA), b\u1ed9 d\u1eef li\u1ec7u, \u0111\u1ed3ng phát tri\u1ec3n game (Codev), m\u1ef9 thu\u1eadt và âm thanh.<\/p>\n

Studio m\u1edbi, k\u1ebft h\u1ee3p v\u1edbi chuyên môn m\u01a1\u0301i v\u1ec1 m\u1ef9 thu\u1eadt môi tr\u01b0\u1eddng thông qua Andrea và \u0111\u1ed9i ng\u0169 c\u1ee7a ông, s\u1ebd giúp công ty cung c\u1ea5p cho các nhà phát tri\u1ec3n t\u1ea1i Trung Qu\u1ed1c và nh\u1eefng th\u1ecb tr\u01b0\u1eddng khác nhi\u1ec1u di\u0323ch vu\u0323 h\u01a1n bao gi\u1edd h\u1ebft.  <\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Side:<\/b> <\/p>\n

Side là nhà cung c\u1ea5p d\u1ecbch v\u1ee5 và phát tri\u1ec3n trò ch\u01a1i \u0111i\u1ec7n t\u1eed toàn c\u1ea7u, cung c\u1ea5p các gi\u1ea3i pháp k\u1ef9 thu\u1eadt và sáng t\u1ea1o cho nhi\u1ec1u nhà phát tri\u1ec3n và studio l\u1edbn nh\u1ea5t trên th\u1ebf gi\u1edbi. \u0110\u01b0\u1ee3c thành l\u1eadp vào n\u0103m 2009, Side \u0111ã phát tri\u1ec3n t\u1eeb n\u1ec1n t\u1ea3ng ban \u0111\u1ea7u t\u1ea1i Nh\u1eadt B\u1ea3n \u0111\u1ec3 tr\u1edf thành m\u1ed9t công ty có v\u1ecb th\u1ebf toàn c\u1ea7u trong ngành công ngh\u1ec7, v\u1edbi h\u01a1n 15 studio t\u1ea1i h\u01a1n 12 qu\u1ed1c gia trên kh\u1eafp châu M\u1ef9, châu Âu và châu Á. Các d\u1ecbch v\u1ee5 hàng \u0111\u1ea7u ngành c\u1ee7a Side bao g\u1ed3m s\u1ea3n xu\u1ea5t n\u1ed9i dung m\u1ef9 thu\u1eadt, phát tri\u1ec3n game, s\u1ea3n xu\u1ea5t âm thanh, b\u1ea3o \u0111\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng, b\u1ea3n \u0111\u1ecba hóa, \u0111a\u0309m ba\u0309o ch\u1ea5t l\u01b0\u1ee3ng (QA) b\u1ea3n \u0111\u1ecba hóa, h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi ch\u01a1i, qu\u1ea3n lý c\u1ed9ng \u0111\u1ed3ng và cung c\u1ea5p b\u1ed9 d\u1eef li\u1ec7u. \u0110\u1ec3 bi\u1ebft thêm thông tin, vui lòng truy c\u1eadp www.side.inc<\/a> <\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Nhà sáng l\u1eadp Andrea Cordella \u0111\u01b0\u1ee3c b\u1ed5 nhi\u1ec7m làm Giám \u0111\u1ed1c Toàn c\u1ea7u b\u1ed9 ph\u1eadn M\u1ef9 thu\u1eadt, trong khi Side thành l\u1eadp studio m\u1edbi t\u1ea1i Thành \u0110ô THÀNH \u0110Ô, Trung Qu\u1ed1c, ngày 22 tháng 10 n\u0103m 2026 \/PRNewswire\/ — Side, nhà cung c\u1ea5p d\u1ecbch v\u1ee5 game hàng \u0111\u1ea7u, hôm nay thông báo \u0111ã mua l\u1ea1i Roboto Entertainment, studio […]\n","protected":false},"author":2604,"featured_media":52624,"comment_status":"open","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-52623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nSide mua l\u1ea1i studio m\u1ef9 thu\u1eadt game Roboto Entertainment, \u0111\u1ea9y m\u1ea1nh d\u1ecbch v\u1ee5 s\u00e1ng 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