{"id":52586,"date":"2026-10-23T08:17:59","date_gmt":"2026-10-23T01:17:59","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/?p=52586"},"modified":"2026-10-23T08:17:59","modified_gmt":"2026-10-23T01:17:59","slug":"chinh-thuc-phat-dong-va-mo-don-cho-cuoc-thi-heading-for-the-future-e-commerce-mua-8","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/chinh-thuc-phat-dong-va-mo-don-cho-cuoc-thi-heading-for-the-future-e-commerce-mua-8\/","title":{"rendered":"Ch\u00ednh th\u1ee9c ph\u00e1t \u0111\u1ed9ng v\u00e0 m\u1edf \u0111\u01a1n cho Cu\u1ed9c thi Heading for The Future: E-Commerce M\u00f9a 8"},"content":{"rendered":"<p><strong><em>Sau 7 m\u00f9a t\u1ed5 ch\u1ee9c, Heading for The Future: E-Commerce ti\u1ebfp t\u1ee5c tr\u1edf l\u1ea1i v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cRevenue Growth Management: The New Horizon &#8211; Qu\u1ea3n tr\u1ecb t\u0103ng tr\u01b0\u1edfng doanh thu: M\u1ed9t t\u1ea7m nh\u00ecn m\u1edbi\u201d. M\u00f9a thi n\u0103m nay h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c th\u1ef1c ti\u1ec5n c\u1ee7a ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o b\u00e0i to\u00e1n t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/em><\/strong><\/p>\n<p>Heading for The Future: E-Commerce l\u00e0 d\u1ef1 \u00e1n th\u01b0\u1eddng ni\u00ean thu\u1ed9c h\u1ec7 sinh th\u00e1i Heading for The Future c\u1ee7a AIESEC t\u1ea1i Vi\u1ec7t Nam, \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c hai m\u00f9a m\u1ed7i n\u0103m. D\u1ef1 \u00e1n h\u01b0\u1edbng \u0111\u1ebfn sinh vi\u00ean quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, mong mu\u1ed1n c\u1ee7ng c\u1ed1 ki\u1ebfn th\u1ee9c v\u00e0 ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c gi\u1ea3i quy\u1ebft c\u00e1c t\u00ecnh hu\u1ed1ng kinh doanh th\u00f4ng qua qu\u00e1 tr\u00ecnh h\u1ecdc h\u1ecfi v\u00e0 th\u1ef1c h\u00e0nh.<\/p>\n<p>Kh\u00f4ng ch\u1ec9 l\u00e0 s\u00e2n ch\u01a1i gi\u00fap sinh vi\u00ean t\u00ecm hi\u1ec3u v\u1ec1 l\u0129nh v\u1ef1c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, d\u1ef1 \u00e1n c\u00f2n mang \u0111\u1ebfn c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ec1 b\u00e0i kinh doanh th\u1ef1c ti\u1ec5n t\u1eeb doanh nghi\u1ec7p, v\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 c\u00e1ch ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1eadn h\u00e0nh trong th\u1ef1c t\u1ebf.<\/p>\n<p>M\u00f9a 8 tr\u1edf l\u1ea1i t\u1eadp trung khai th\u00e1c ng\u00e0nh h\u00e0ng \u201cS\u1ee9c kh\u1ecfe v\u00e0 L\u00e0m \u0111\u1eb9p\u201d, \u0111\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh cao tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Trong b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c chi ph\u00ed, s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 KOLs\/KOCs, c\u00f9ng chi ph\u00ed v\u1eadn h\u00e0nh tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng gia t\u0103ng, hi\u1ec3u r\u00f5 b\u00e0i to\u00e1n \u0111\u1eb7t ra kh\u00f4ng ch\u1ec9 l\u00e0 th\u00fac \u0111\u1ea9y doanh thu m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 l\u1ee3i nhu\u1eadn.<\/p>\n<p>V\u1edbi tr\u1ecdng t\u00e2m l\u00e0 Qu\u1ea3n tr\u1ecb t\u0103ng tr\u01b0\u1edfng doanh thu (Revenue Growth Management &#8211; RGM), cu\u1ed9c thi h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c gi\u00fap th\u00ed sinh ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n, qua \u0111\u00f3 t\u00ecm ki\u1ebfm s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa doanh thu v\u00e0 hi\u1ec7u qu\u1ea3 kinh doanh m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u.<\/p>\n<p><img decoding=\"async\" width=\"1686\" height=\"1121\" class=\"wp-image-52587 aligncenter\" src=\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2026\/10\/word-image-52586-1.png\" srcset=\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2026\/10\/word-image-52586-1.png 1686w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2026\/10\/word-image-52586-1-300x199.png 300w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2026\/10\/word-image-52586-1-1024x681.png 1024w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2026\/10\/word-image-52586-1-768x511.png 768w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2026\/10\/word-image-52586-1-1536x1021.png 1536w\" sizes=\"(max-width: 1686px) 100vw, 1686px\" \/><\/p>\n<p style=\"text-align: center;\"><em>H\u00e0nh tr\u00ecnh Heading for The Future: E-Commerce M\u00f9a 8 \u0111\u00e3 ch\u00ednh th\u1ee9c b\u1eaft \u0111\u1ea7u, s\u1eb5n s\u00e0ng \u0111\u00f3n ch\u1edd nh\u1eefng th\u1eed th\u00e1ch v\u00e0 \u00fd t\u01b0\u1edfng m\u1edbi. (\u1ea2nh: BTC)<\/em><\/p>\n<p>Cu\u1ed9c thi g\u1ed3m 3 v\u00f2ng, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m gi\u00fap th\u00ed sinh t\u1eebng b\u01b0\u1edbc ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a b\u00e0i to\u00e1n qu\u1ea3n tr\u1ecb t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p>\n<p>T\u1ea1i v\u00f2ng \u0111\u1ea7u ti\u00ean, th\u00ed sinh c\u1ea7n ph\u00e2n t\u00edch c\u1ea5u tr\u00fac l\u1ee3i nhu\u1eadn v\u00e0 chi ph\u00ed (P&amp;L) tr\u00ean Shopee v\u00e0 TikTok Shop, x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u1ec1 xu\u1ea5t ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u chi ph\u00ed.<\/p>\n<p>\u1ede v\u00f2ng th\u1ee9 2, c\u00e1c th\u00ed sinh \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u01b0\u1edbc b\u00e0i to\u00e1n duy tr\u00ec kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng khi th\u01b0\u01a1ng hi\u1ec7u thay \u0111\u1ed5i bao b\u00ec s\u1ea3n ph\u1ea9m. Th\u00f4ng qua h\u00ecnh th\u1ee9c thuy\u1ebft tr\u00ecnh trong th\u1eddi gian gi\u1edbi h\u1ea1n, th\u00ed sinh \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u tr\u00ecnh b\u00e0y gi\u1ea3i ph\u00e1p nh\u1eb1m th\u00e1o g\u1ee1 c\u00e1c r\u00e0o c\u1ea3n chuy\u1ec3n \u0111\u1ed5i v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n<p>T\u1ea1i v\u00f2ng Chung k\u1ebft, th\u00ed sinh v\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh Qu\u1ea3n tr\u1ecb t\u0103ng tr\u01b0\u1edfng doanh thu (RGM) \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng trong 3 n\u0103m, h\u01b0\u1edbng \u0111\u1ebfn ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng t\u1eeb \u0111\u00f3 gi\u1ea3m d\u1ea7n s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n<p>Th\u00f4ng qua c\u00e1c bu\u1ed5i \u0111\u00e0o t\u1ea1o chuy\u00ean m\u00f4n xuy\u00ean su\u1ed1t d\u1ef1 \u00e1n v\u00e0 qu\u00e1 tr\u00ecnh gi\u1ea3i quy\u1ebft c\u00e1c b\u00e0i to\u00e1n kinh doanh th\u1ef1c ti\u1ec5n, Heading for The Future: E-Commerce m\u00f9a 8 h\u1ee9a h\u1eb9n m\u1edf ra nhi\u1ec1u tr\u1ea3i nghi\u1ec7m cho sinh vi\u00ean trang b\u1ecb ki\u1ebfn th\u1ee9c v\u00e0 t\u01b0 duy c\u1ea7n thi\u1ebft \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng th\u00e1ch th\u1ee9c trong l\u0129nh v\u1ef1c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong t\u01b0\u01a1ng lai.<\/p>\n<table>\n<thead>\n<tr>\n<th>\n<ul>\n<li style=\"text-align: left;\">\n<blockquote><p><strong>Th\u00f4ng tin chi ti\u1ebft: <\/strong><a href=\"https:\/\/tinyurl.com\/s5xdcnbv\">https:\/\/tinyurl.com\/s5xdcnbv<\/a><\/p><\/blockquote>\n<\/li>\n<li style=\"text-align: left;\">\n<blockquote><p><strong>\u0110\u0103ng k\u00fd ngay t\u1ea1i: <\/strong><a href=\"https:\/\/forms.gle\/iX6dYSVGPM6oufVC8\">https:\/\/forms.gle\/iX6dYSVGPM6oufVC8<\/a><\/p><\/blockquote>\n<\/li>\n<li style=\"text-align: left;\">\n<blockquote><p><strong>Th\u1eddi h\u1ea1n \u0111\u0103ng k\u00fd ch\u00ednh th\u1ee9c:<\/strong> T\u1eeb 19\/10 \u0111\u1ebfn 11\/11<\/p><\/blockquote>\n<\/li>\n<\/ul>\n<\/th>\n<\/tr>\n<\/thead>\n<\/table>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sau 7 m\u00f9a t\u1ed5 ch\u1ee9c, Heading for The Future: E-Commerce ti\u1ebfp t\u1ee5c tr\u1edf l\u1ea1i v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cRevenue Growth Management: The New Horizon &#8211; Qu\u1ea3n tr\u1ecb t\u0103ng tr\u01b0\u1edfng doanh thu: M\u1ed9t t\u1ea7m nh\u00ecn m\u1edbi\u201d. M\u00f9a thi n\u0103m nay h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c th\u1ef1c ti\u1ec5n c\u1ee7a ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1eb7t [&#8230;]\n","protected":false},"author":2782,"featured_media":52587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4782],"tags":[],"class_list":["post-52586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globe-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ch\u00ednh th\u1ee9c ph\u00e1t \u0111\u1ed9ng v\u00e0 m\u1edf \u0111\u01a1n cho Cu\u1ed9c thi Heading for The Future: E-Commerce M\u00f9a 8<\/title>\n<meta name=\"robots\" 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