{"id":51419,"date":"2026-09-16T07:46:28","date_gmt":"2026-09-16T00:46:28","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/?p=51419"},"modified":"2026-09-16T07:46:28","modified_gmt":"2026-09-16T00:46:28","slug":"flavors-conference-2026-giai-ma-3-chuyen-dich-dinh-hinh-nganh-fb-viet-nam","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/flavors-conference-2026-giai-ma-3-chuyen-dich-dinh-hinh-nganh-fb-viet-nam\/","title":{"rendered":"Flavors Conference 2026: Gi\u1ea3i m\u00e3 3 chuy\u1ec3n d\u1ecbch \u0111\u1ecbnh h\u00ecnh ng\u00e0nh F&B Vi\u1ec7t Nam"},"content":{"rendered":"

Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, th\u00e1ng 10 n\u0103m 2026<\/strong> – Th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t ngh\u1ecbch l\u00fd: nhu c\u1ea7u ti\u00eau d\u00f9ng v\u00e0 d\u01b0 \u0111\u1ecba t\u0103ng tr\u01b0\u1edfng v\u1eabn l\u1edbn, nh\u01b0ng cu\u1ed9c ch\u01a1i ng\u00e0y c\u00e0ng kh\u1eaft khe h\u01a1n khi kh\u1ea9u v\u1ecb, h\u00e0nh vi th\u1ef1c kh\u00e1ch v\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh c\u00f9ng thay \u0111\u1ed5i. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, Flavors Conference 2026, h\u1ed9i th\u1ea3o th\u01b0\u1eddng ni\u00ean thu\u1ed9c khu\u00f4n kh\u1ed5 Flavors Vietnam do Vietcetera t\u1ed5 ch\u1ee9c, s\u1ebd tr\u1edf l\u1ea1i t\u1ea1i TP.HCM.<\/em><\/p>\n

Th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam v\u1eabn c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba ph\u00e1t tri\u1ec3n, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi t\u1ed1c \u0111\u1ed9 \u0111\u00f4 th\u1ecb h\u00f3a, s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u v\u00e0 nhu c\u1ea7u ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng. T\u1ea7ng l\u1edbp trung l\u01b0u \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd chi\u1ebfm 26% d\u00e2n s\u1ed1 v\u00e0o n\u0103m 2026, t\u1ea1o th\u00eam \u0111\u1ed9ng l\u1ef1c cho nhu c\u1ea7u \u0103n u\u1ed1ng, tr\u1ea3i nghi\u1ec7m v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m F&B c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n. (Nexpo, 2025)<\/p>\n

Tuy nhi\u00ean, t\u0103ng tr\u01b0\u1edfng kh\u00f4ng c\u00f2n l\u00e0 c\u00e2u chuy\u1ec7n duy nh\u1ea5t. Trong n\u1eeda \u0111\u1ea7u n\u0103m 2025, h\u01a1n 50.000 c\u1eeda h\u00e0ng F&B \u0111\u00e3 \u0111\u00f3ng c\u1eeda, cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u0111ang b\u01b0\u1edbc v\u00e0o m\u1ed9t giai \u0111o\u1ea1n c\u1ea1nh tranh kh\u1eaft khe h\u01a1n. Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe, ngu\u1ed3n g\u1ed1c nguy\u00ean li\u1ec7u, tr\u1ea3i nghi\u1ec7m v\u00e0 t\u00ednh b\u1ec1n v\u1eefng, doanh nghi\u1ec7p F&B c\u0169ng ph\u1ea3i tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi m\u1edbi: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c s\u1ef1 \u0111ang t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec? Tr\u1ea3i nghi\u1ec7m n\u00e0o khi\u1ebfn h\u1ecd quay l\u1ea1i? V\u00e0 \u0111\u00e2u l\u00e0 nh\u1eefng m\u00f4 h\u00ecnh c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng?<\/p>\n

\u0110\u00f3 c\u0169ng l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi Flavors Conference 2026 \u0111\u1eb7t ra th\u00f4ng qua ba ch\u1ee7 \u0111\u1ec1 ch\u00ednh: The Changing Palate, The Changing Diner v\u00e0 The Changing Playing Field.<\/strong><\/p>\n

Kh\u1ea9u v\u1ecb trong th\u1eddi \u0111\u1ea1i m\u1edbi (The Changing Palate)<\/strong><\/em><\/p>\n

Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe, ngu\u1ed3n g\u1ed1c nguy\u00ean li\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m v\u1ecb gi\u00e1c, doanh nghi\u1ec7p F&B c\u1ea7n ph\u00e2n bi\u1ec7t \u0111\u00e2u l\u00e0 thay \u0111\u1ed5i mang t\u00ednh d\u00e0i h\u1ea1n v\u00e0 \u0111\u00e2u ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng ng\u1eafn h\u1ea1n.<\/p>\n

Phi\u00ean th\u1ea3o lu\u1eadn The Changing Palate t\u1eadp trung v\u00e0o s\u1ef1 thay \u0111\u1ed5i trong kh\u1ea9u v\u1ecb v\u00e0 th\u00f3i quen \u0103n u\u1ed1ng, t\u1eeb xu h\u01b0\u1edbng \u0103n u\u1ed1ng l\u00e0nh m\u1ea1nh \u0111\u1ebfn khoa h\u1ecdc c\u1ea3m quan, \u0111\u1ed3ng th\u1eddi \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 c\u00e1ch doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n nh\u1eefng xu h\u01b0\u1edbng \u0111\u1ee7 b\u1ec1n v\u1eefng \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n

\"\"<\/p>\n

Ng\u01b0\u1eddi th\u01b0\u1edfng th\u1ee9c trong th\u1eddi \u0111\u1ea1i m\u1edbi (The Changing Diner)<\/strong><\/em><\/p>\n

Th\u1ef1c kh\u00e1ch ng\u00e0y nay kh\u00f4ng ch\u1ec9 l\u1ef1a ch\u1ecdn m\u1ed9t m\u00f3n \u0103n m\u00e0 c\u00f2n l\u1ef1a ch\u1ecdn tr\u1ea3i nghi\u1ec7m, c\u00e2u chuy\u1ec7n v\u00e0 c\u1ed9ng \u0111\u1ed3ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n. Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng nhi\u1ec1u l\u1ef1a ch\u1ecdn, ni\u1ec1m tin v\u00e0 m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft \u0111ang tr\u1edf th\u00e0nh nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

The Changing Diner s\u1ebd ph\u00e2n t\u00edch nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng, vai tr\u00f2 c\u1ee7a tr\u1ea3i nghi\u1ec7m, ni\u1ec1m tin v\u00e0 c\u1ed9ng \u0111\u1ed3ng, c\u0169ng nh\u01b0 c\u00e1ch doanh nghi\u1ec7p F&B c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh khi k\u1ef3 v\u1ecdng c\u1ee7a th\u1ef1c kh\u00e1ch li\u00ean t\u1ee5c thay \u0111\u1ed5i.<\/p>\n

\"\"<\/p>\n

Th\u1ecb tr\u01b0\u1eddng F&B trong th\u1eddi \u0111\u1ea1i m\u1edbi (The Changing Playing Field)<\/em><\/strong><\/p>\n

Khi chi ph\u00ed v\u1eadn h\u00e0nh gia t\u0103ng v\u00e0 c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, t\u0103ng tr\u01b0\u1edfng kh\u00f4ng c\u00f2n ch\u1ec9 \u0111\u1ebfn t\u1eeb vi\u1ec7c m\u1edf th\u00eam c\u1eeda h\u00e0ng. Doanh nghi\u1ec7p \u0111ang ph\u1ea3i t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch th\u1ee9c m\u1edbi \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3, chu\u1ea9n h\u00f3a v\u1eadn h\u00e0nh v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4.<\/p>\n

The Changing Playing Field mang \u0111\u1ebfn g\u00f3c nh\u00ecn v\u1ec1 nh\u1eefng thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng kinh doanh, t\u1eeb \u00e1p l\u1ef1c chi ph\u00ed, chu\u1ea9n h\u00f3a v\u1eadn h\u00e0nh, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ebfn M&A, nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng h\u01b0\u1edbng \u0111\u1ebfn t\u00ednh b\u1ec1n v\u1eefng.<\/p>\n

T\u1eeb n\u0103m 2020, Flavors Conference, tr\u01b0\u1edbc \u0111\u00e2y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi H\u1ed9i ngh\u1ecb \u1ea8m th\u1ef1c v\u00e0 \u0110\u1ed3 u\u1ed1ng Vi\u1ec7t Nam, \u0111\u00e3 tr\u1edf th\u00e0nh di\u1ec5n \u0111\u00e0n th\u01b0\u1eddng ni\u00ean quy t\u1ee5 c\u1ed9ng \u0111\u1ed3ng F&B \u0111\u1ec3 c\u00f9ng trao \u0111\u1ed5i v\u1ec1 nh\u1eefng chuy\u1ec3n \u0111\u1ed9ng c\u1ee7a ng\u00e0nh. N\u0103m 2026, h\u1ed9i th\u1ea3o ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng g\u00f3c nh\u00ecn, kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c d\u1ef1 b\u00e1o xu h\u01b0\u1edbng m\u00e0 h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra t\u00e1c \u0111\u1ed9ng th\u1ef1c t\u1ebf \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 v\u00e0 doanh nghi\u1ec7p.<\/p>\n

H\u1ed9i th\u1ea3o d\u1ef1 ki\u1ebfn quy t\u1ee5 kho\u1ea3ng 30 di\u1ec5n gi\u1ea3 \u0111\u1ebfn t\u1eeb nhi\u1ec1u m\u1eaft x\u00edch c\u1ee7a h\u1ec7 sinh th\u00e1i F&B: t\u1eeb nguy\u00ean li\u1ec7u, nh\u00e0 h\u00e0ng, c\u00f4ng ngh\u1ec7 v\u00e0 n\u1ec1n t\u1ea3ng ti\u00eau d\u00f9ng \u0111\u1ebfn \u0111\u1ea7u t\u01b0. Trong \u0111\u00f3 c\u00f3 Nguy\u1ec5n Trung D\u0169ng (DH Foods), Qu\u00e2n Nguy\u1ec5n (TikTok for Business), Chef Sakal Phoeung (Le Corto), Nguy\u1ec5n Ng\u1ecdc \u0110i\u1ec7p (Alluvia Chocolate) c\u00f9ng nh\u00e0 \u0111\u1ea7u t\u01b0 qu\u1ed1c t\u1ebf Giovanni Zangani, mang \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn \u0111a chi\u1ec1u v\u1ec1 c\u00e1ch ng\u00e0nh F&B \u0111ang v\u1eadn \u0111\u1ed9ng v\u00e0 th\u00edch nghi.<\/p>\n

Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng d\u1ef1 b\u00e1o mang t\u00ednh xu h\u01b0\u1edbng, m\u1ed7i phi\u00ean th\u1ea3o lu\u1eadn \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb m\u1ed9t c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3: ng\u01b0\u1eddi tham d\u1ef1 s\u1ebd mang \u0111i\u1ec1u g\u00ec v\u1ec1 sau cu\u1ed9c \u0111\u1ed1i tho\u1ea1i n\u00e0y? C\u00e1c di\u1ec5n gi\u1ea3 \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch chia s\u1ebb d\u1eef li\u1ec7u th\u1ef1c t\u1ebf, nh\u1eefng quy\u1ebft \u0111\u1ecbnh ch\u01b0a hi\u1ec7u qu\u1ea3, b\u00e0i h\u1ecdc t\u1eeb qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh v\u00e0 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

TH\u00d4NG TIN S\u1ef0 KI\u1ec6N<\/strong><\/p>\n

Flavors Conference 2026
\nTh\u1eddi gian: 8:00 \u2013 16:00, ng\u00e0y 10\/10\/2026
\n\u0110\u1ecba \u0111i\u1ec3m: Le M\u00e9ridien Saigon, 3C T\u00f4n \u0110\u1ee9c Th\u1eafng, TP.HCM<\/p><\/blockquote>\n

T\u00ecm hi\u1ec3u ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 \u0111\u0103ng k\u00fd tham gia H\u1ed9i th\u1ea3o Flavors 2026 t\u1ea1i:<\/strong><\/em>
\nhttps:\/\/quickom.net\/event\/flavors-conference-2026-6824<\/a><\/strong><\/em><\/p>\n

V\u1ec0 FLAVORS VIETNAM<\/strong><\/p>\n

Flavors Vietnam l\u00e0 chu\u1ed7i n\u1ed9i dung, s\u1ef1 ki\u1ec7n v\u00e0 ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng ni\u00ean do Vietcetera t\u1ed5 ch\u1ee9c, nh\u1eb1m k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi l\u00e0m ngh\u1ec1, t\u00f4n vinh nh\u1eefng d\u1ea5u \u1ea5n n\u1ed5i b\u1eadt, th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai v\u0103n h\u00f3a F&B Vi\u1ec7t Nam.<\/p>\n

Th\u00f4ng tin li\u00ean h\u1ec7 b\u00e1o ch\u00ed:<\/em>
\nB\u1ed9 ph\u1eadn Truy\u1ec1n th\u00f4ng: Zoey Hoan Ngo<\/em>
\nEmail: hoan.ngo@vietcetera.com<\/em>
\n\u0110i\u1ec7n tho\u1ea1i: 0902052748<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, th\u00e1ng 10 n\u0103m 2026 – Th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t ngh\u1ecbch l\u00fd: nhu c\u1ea7u ti\u00eau d\u00f9ng v\u00e0 d\u01b0 \u0111\u1ecba t\u0103ng tr\u01b0\u1edfng v\u1eabn l\u1edbn, nh\u01b0ng cu\u1ed9c ch\u01a1i ng\u00e0y c\u00e0ng kh\u1eaft khe h\u01a1n khi kh\u1ea9u v\u1ecb, h\u00e0nh vi th\u1ef1c kh\u00e1ch v\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh c\u00f9ng thay \u0111\u1ed5i. 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