{"id":50948,"date":"2026-09-05T02:25:00","date_gmt":"2026-09-04T19:25:00","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/?p=50948"},"modified":"2026-09-05T07:22:11","modified_gmt":"2026-09-05T00:22:11","slug":"haier-cong-bo-quan-he-hop-tac-toan-cau-voi-uefa-champions-league","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/haier-cong-bo-quan-he-hop-tac-toan-cau-voi-uefa-champions-league\/","title":{"rendered":"Haier c\u00f4ng b\u1ed1 quan h\u1ec7 h\u1ee3p t\u00e1c to\u00e0n c\u1ea7u v\u1edbi UEFA Champions League"},"content":{"rendered":"

C\u1ed9t m\u1ed1c xây d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi giúp Haier t\u0103ng c\u01b0\u1eddng k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi tiêu dùng toàn c\u1ea7u<\/i><\/p>\n

BERLIN, ngày 5 tháng 9 n\u0103m 2026 \/PRNewswire\/ — Haier<\/a>, th\u01b0\u01a1ng hi\u1ec7u thi\u1ebft b\u1ecb gia d\u1ee5ng l\u1edbn s\u1ed1 1 th\u1ebf gi\u1edbi, hôm nay công b\u1ed1 quan h\u1ec7 h\u1ee3p tác toàn c\u1ea7u v\u1edbi UC3, theo \u0111ó Haier s\u1ebd tr\u1edf thành \u0110\u1ed1i tác toàn c\u1ea7u c\u1ee7a UEFA Champions League t\u1eeb mùa gi\u1ea3i 2027\/28 \u0111\u1ebfn mùa gi\u1ea3i 2030\/31.<\/p>\n

Quan h\u1ec7 h\u1ee3p tác kéo dài 4 n\u0103m, t\u1eeb ngày 1 tháng 7 n\u0103m 2027 \u0111\u1ebfn ngày 30 tháng 6 n\u0103m 2031, trao cho Haier quy\u1ec1n \u0111\u1ed9c quy\u1ec1n trên toàn c\u1ea7u trong các danh m\u1ee5c thi\u1ebft b\u1ecb gia d\u1ee5ng, TV và màn hình hi\u1ec3n th\u1ecb th\u01b0\u01a1ng m\u1ea1i trên m\u1ed9t lo\u1ea1t gi\u1ea3i \u0111\u1ea5u c\u1ea5p câu l\u1ea1c b\u1ed9 c\u1ee7a UEFA, trong \u0111ó có UEFA Champions League.<\/p>\n

\n

\"Haier<\/a>
Haier Announces Global Partnership with UEFA Champions League<\/span><\/p>\n<\/p><\/div>\n

Không ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u1ed9t th\u1ecfa thu\u1eadn tài tr\u1ee3 th\u01b0\u01a1ng m\u1ea1i, h\u1ee3p tác này th\u1ec3 hi\u1ec7n quá trình chuy\u1ec3n \u0111\u1ed5i c\u1ee7a Haier t\u1eeb m\u1ed9t doanh nghi\u1ec7p thi\u1ebft b\u1ecb gia d\u1ee5ng \u0111\u01b0\u1ee3c công nh\u1eadn trên toàn c\u1ea7u sang phát tri\u1ec3n m\u1ed1i quan h\u1ec7 sâu s\u1eafc h\u01a1n v\u1edbi ng\u01b0\u1eddi tiêu dùng trên toàn th\u1ebf gi\u1edbi.<\/p>\n

"Quan h\u1ec7 h\u1ee3p tác này \u0111\u1ea1i di\u1ec7n cho m\u1ed9t c\u1ed9t m\u1ed1c quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u toàn c\u1ea7u c\u1ee7a Haier", bà Wang Meiyan, Phó Ch\u1ee7 t\u1ecbch kiêm Giám \u0111\u1ed1c Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Haier Group cho bi\u1ebft<\/b>. "UEFA Champions League quy t\u1ee5 hàng tri\u1ec7u ng\u01b0\u1eddi hâm m\u1ed9 trên toàn th\u1ebf gi\u1edbi thông qua khát v\u1ecdng chung v\u1ec1 s\u1ef1 xu\u1ea5t s\u1eafc. Thông qua h\u1ee3p tác này, chúng tôi h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c tiêu \u0111\u01b0a ni\u1ec1m \u0111am mê và tinh th\u1ea7n c\u1ee7a nh\u1eefng nhà vô \u0111\u1ecbch \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi \u0111\u1eddi s\u1ed1ng h\u1eb1ng ngày c\u1ee7a ng\u01b0\u1eddi tiêu dùng, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi nh\u1edd công ngh\u1ec7 thông minh".<\/i><\/p>\n

"Chúng tôi r\u1ea5t vui m\u1eebng chào \u0111ón Haier tr\u1edf thành \u0111\u1ed1i tác toàn c\u1ea7u m\u1edbi c\u1ee7a UEFA Champions League. V\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n qu\u1ed1c t\u1ebf, n\u0103ng l\u1ef1c \u0111\u1ed5i m\u1edbi và tham v\u1ecdng t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m ngày càng phù h\u1ee3p v\u1edbi m\u1ecdi ng\u01b0\u1eddi khi\u1ebfn Haier tr\u1edf thành \u0111\u1ed1i tác lý t\u01b0\u1edfng cho gi\u1ea3i \u0111\u1ea5u. Cùng nhau, chúng tôi h\u01b0\u1edbng t\u1edbi phát tri\u1ec3n nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi hâm m\u1ed9 trên toàn th\u1ebf gi\u1edbi và \u0111\u01b0a h\u1ecd \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi các gi\u1ea3i \u0111\u1ea5u c\u1ee7a chúng tôi, \u0111\u1ed3ng th\u1eddi tôn vinh c\u1ea3m xúc, s\u1ef1 xu\u1ea5t s\u1eafc và tinh th\u1ea7n g\u1eafn k\u1ebft làm nên nét \u0111\u1ed9c \u0111áo c\u1ee7a bóng \u0111á Châu Âu," ông Guy-Laurent Epstein, \u0110\u1ed3ng Giám \u0111\u1ed1c \u0111i\u1ec1u hành UC3 cho bi\u1ebft<\/b>.<\/i><\/p>\n

\n

\"Haier<\/a>
Haier to Showcase AI-Powered Living at IFA 2026<\/span><\/p>\n<\/p><\/div>\n

T\u1eeb s\u1ef1 công nh\u1eadn toàn c\u1ea7u \u0111\u1ebfn k\u1ebft n\u1ed1i toàn c\u1ea7u<\/b><\/p>\n

Khi gia nh\u1eadp các th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf vào n\u0103m 1991, Haier là m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p Trung Qu\u1ed1c \u0111\u1ea7u tiên theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng toàn c\u1ea7u b\u1eb1ng cách xây d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u riêng thay vì d\u1ef1a vào xu\u1ea5t kh\u1ea9u s\u1ea3n ph\u1ea9m. Trong nhi\u1ec1u th\u1eadp k\u1ef7, Haier \u0111ã thi\u1ebft l\u1eadp s\u1ef1 hi\u1ec7n di\u1ec7n v\u1eefng ch\u1eafc t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng \u1edf h\u01a1n 200 qu\u1ed1c gia và vùng lãnh th\u1ed5, v\u1edbi v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u t\u1ea1i h\u01a1n 30 th\u1ecb tr\u01b0\u1eddng.<\/p>\n

S\u1ef1 hi\u1ec7n di\u1ec7n toàn c\u1ea7u này \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi m\u1ea1ng l\u01b0\u1edbi g\u1ed3m 10 trung tâm R&D, 35 khu công nghi\u1ec7p và 173 trung tâm s\u1ea3n xu\u1ea5t trên toàn th\u1ebf gi\u1edbi. B\u1eb1ng cách k\u1ebft h\u1ee3p n\u0103ng l\u1ef1c toàn c\u1ea7u v\u1edbi s\u1ef1 am hi\u1ec3u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng, Haier phát tri\u1ec3n các s\u1ea3n ph\u1ea9m, gi\u1ea3i pháp và tr\u1ea3i nghi\u1ec7m phù h\u1ee3p v\u1edbi nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi tiêu dùng t\u1ea1i t\u1eebng th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Chính ph\u01b0\u01a1ng pháp ti\u1ebfp c\u1eadn này \u0111ã thúc \u0111\u1ea9y s\u1ef1 công nh\u1eadn b\u1ec1n v\u1eefng trên toàn c\u1ea7u. Haier \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng là th\u01b0\u01a1ng hi\u1ec7u thi\u1ebft b\u1ecb gia d\u1ee5ng s\u1ed1 1 th\u1ebf gi\u1edbi xét theo s\u1ea3n l\u01b0\u1ee3ng bán l\u1ebb trong 17 n\u0103m liên ti\u1ebfp, \u0111\u1ed3ng th\u1eddi \u0111\u01b0\u1ee3c vinh danh trong Top 100 th\u01b0\u01a1ng hi\u1ec7u giá tr\u1ecb nh\u1ea5t toàn c\u1ea7u c\u1ee7a Kantar BrandZ trong 8 n\u0103m liên ti\u1ebfp.<\/p>\n

D\u1ef1a trên thành tích này, Haier s\u1ebd ti\u1ebfp t\u1ee5c c\u1ee7ng c\u1ed1 hi\u1ec7n di\u1ec7n t\u1ea1i các th\u1ecb tr\u01b0\u1eddng cao c\u1ea5p, \u0111\u1ed3ng th\u1eddi phát tri\u1ec3n các th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m và gi\u1ea3i pháp \u0111áp \u1ee9ng nh\u1eefng k\u1ef3 v\u1ecdng ngày càng thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi tiêu dùng và t\u1ea1o ra nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi cho cu\u1ed9c s\u1ed1ng thông minh.<\/p>\n

D\u1eabn \u0111\u1ea7u b\u1eb1ng công ngh\u1ec7, k\u1ebft n\u1ed1i qua th\u1ec3 thao<\/b><\/p>\n

Công ngh\u1ec7 t\u1eeb lâu \u0111ã là \u0111\u1ed9ng l\u1ef1c chính thúc \u0111\u1ea9y s\u1ef1 phát tri\u1ec3n toàn c\u1ea7u c\u1ee7a Haier. Khi AI ngày càng \u0111\u01b0\u1ee3c tích h\u1ee3p vào s\u1ea3n ph\u1ea9m, các k\u1ecbch b\u1ea3n k\u1ebft n\u1ed1i và h\u1ec7 sinh thái cu\u1ed9c s\u1ed1ng thông minh, Haier \u0111ang m\u1edf r\u1ed9ng t\u1eeb \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m \u0111\u01a1n l\u1ebb sang các tr\u1ea3i nghi\u1ec7m tích h\u1ee3p h\u01a1n trong toàn b\u1ed9 ngôi nhà.<\/p>\n

S\u1ef1 giao thoa gi\u1eefa phát tri\u1ec3n công ngh\u1ec7 trong \u0111\u1eddi s\u1ed1ng h\u1eb1ng ngày và vai trò trung tâm c\u1ee7a th\u1ec3 thao trong v\u0103n hóa t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng m\u1ea1nh m\u1ebd \u0111\u1ec3 th\u1eaft ch\u1eb7t m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi tiêu dùng. Trong h\u01a1n hai th\u1eadp k\u1ef7, Haier \u0111ã phát tri\u1ec3n m\u1ed9t danh m\u1ee5c quan h\u1ec7 h\u1ee3p tác th\u1ec3 thao toàn c\u1ea7u bao g\u1ed3m các câu l\u1ea1c b\u1ed9 bóng \u0111á hàng \u0111\u1ea7u, trong \u0111ó có Paris Saint-Germain và Liverpool Football Club, c\u0169ng nh\u01b0 các s\u1ef1 ki\u1ec7n th\u1ec3 thao qu\u1ed1c t\u1ebf l\u1edbn nh\u01b0 Australian Open và Roland-Garros.<\/p>\n

Trong nh\u1eefng n\u0103m qua, ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb th\u1ec3 thao c\u1ee7a Haier \u0111ã phát tri\u1ec3n t\u1eeb vi\u1ec7c xây d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u sang t\u1ea1o k\u1ebft n\u1ed1i sâu s\u1eafc h\u01a1n v\u1edbi ng\u01b0\u1eddi tiêu dùng thông qua các quan h\u1ec7 h\u1ee3p tác th\u1ec3 thao toàn c\u1ea7u và nh\u1eefng tr\u1ea3i nghi\u1ec7m phù h\u1ee3p v\u1edbi \u0111\u1ecba ph\u01b0\u01a1ng. Bên c\u1ea1nh bóng \u0111á và các s\u1ef1 ki\u1ec7n th\u1ec3 thao qu\u1ed1c t\u1ebf t\u1ea7m c\u1ee1, Haier \u0111ã m\u1edf r\u1ed9ng danh m\u1ee5c tài tr\u1ee3 th\u1ec3 thao t\u1ea1i nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng, bao g\u1ed3m c\u1ea7u lông, ch\u1ea1y marathon, cricket và bóng r\u1ed5.<\/p>\n

Quan h\u1ec7 h\u1ee3p tác v\u1edbi các gi\u1ea3i \u0111\u1ea5u c\u1ea5p câu l\u1ea1c b\u1ed9 c\u1ee7a UEFA, bao g\u1ed3m UEFA Champions League, UEFA Super Cup, Vòng chung k\u1ebft UEFA Youth League và Vòng chung k\u1ebft UEFA Futsal Champions League, th\u1ec3 hi\u1ec7n giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a hành trình này. B\u1eb1ng cách k\u1ebft h\u1ee3p ni\u1ec1m \u0111am mê và s\u1ef1 xu\u1ea5t s\u1eafc c\u1ee7a bóng \u0111á \u0111\u1ec9nh cao v\u1edbi nh\u1eefng kh\u1ea3 n\u0103ng c\u1ee7a cu\u1ed9c s\u1ed1ng thông minh, Haier h\u01b0\u1edbng t\u1edbi t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u01b0\u1ee3t ra ngoài sân v\u1eadn \u0111\u1ed9ng và tr\u1edf thành m\u1ed9t ph\u1ea7n trong \u0111\u1eddi s\u1ed1ng h\u1eb1ng ngày c\u1ee7a ng\u01b0\u1eddi tiêu dùng.<\/p>\n

\u0110\u01b0\u1ee3c công b\u1ed1 t\u1ea1i IFA 2026 \u1edf Berlin, m\u1ed9t trong nh\u1eefng tri\u1ec3n lãm \u0111i\u1ec7n t\u1eed tiêu dùng và thi\u1ebft b\u1ecb gia d\u1ee5ng hàng \u0111\u1ea7u th\u1ebf gi\u1edbi, quan h\u1ec7 h\u1ee3p tác này c\u1ee7ng c\u1ed1 cam k\u1ebft c\u1ee7a Haier trong vi\u1ec7c xây d\u1ef1ng m\u1ed1i quan h\u1ec7 g\u1eafn k\u1ebft h\u01a1n v\u1edbi ng\u01b0\u1eddi tiêu dùng trên toàn c\u1ea7u. Cùng v\u1edbi UEFA Champions League, Haier s\u1ebd k\u1ebft n\u1ed1i tinh th\u1ea7n c\u1ee7a nh\u1eefng nhà vô \u0111\u1ecbch v\u1edbi cu\u1ed9c s\u1ed1ng thông minh, qua \u0111ó t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi cho ng\u01b0\u1eddi tiêu dùng và ng\u01b0\u1eddi hâm m\u1ed9 trên toàn th\u1ebf gi\u1edbi.<\/p>\n

GI\u1edaI THI\u1ec6U V\u1ec0 HAIER GROUP<\/b><\/p>\n

\u0110\u01b0\u1ee3c thành l\u1eadp vào n\u0103m 1984, Haier Group<\/a> là nhà cung c\u1ea5p hàng \u0111\u1ea7u toàn c\u1ea7u v\u1ec1 các gi\u1ea3i pháp chuy\u1ec3n \u0111\u1ed5i s\u1ed1 và nâng cao ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng, v\u1edbi s\u1ee9 m\u1ec7nh "Sáng t\u1ea1o nhi\u1ec1u h\u01a1n, nhi\u1ec1u kh\u1ea3 n\u0103ng h\u01a1n". Công ty \u0111ã thi\u1ebft l\u1eadp 10 trung tâm R&D, 35 khu công nghi\u1ec7p và 173 trung tâm s\u1ea3n xu\u1ea5t, \u0111\u1ea1t doanh thu toàn c\u1ea7u 59,8 t\u1ef7 USD n\u0103m 2025. Haier \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng trong Top 100 th\u01b0\u01a1ng hi\u1ec7u giá tr\u1ecb nh\u1ea5t toàn c\u1ea7u c\u1ee7a Kantar BrandZ su\u1ed1t 8 n\u0103m liên ti\u1ebfp. Ngoài ra, Haier \u0111ã gi\u1eef v\u1ecb trí s\u1ed1 1 trong danh sách Th\u01b0\u01a1ng hi\u1ec7u thi\u1ebft b\u1ecb gia d\u1ee5ng l\u1edbn toàn c\u1ea7u c\u1ee7a Euromonitor International trong 17 n\u0103m liên ti\u1ebfp. Haier có 8 công ty niêm y\u1ebft, trong \u0111ó công ty con Haier Smart Home \u0111\u01b0\u1ee3c vinh danh trong Fortune Global 500 và Fortune World’s Most Admired Companies (Danh sách nh\u1eefng công ty \u0111\u01b0\u1ee3c ng\u01b0\u1ee1ng m\u1ed9 nh\u1ea5t th\u1ebf gi\u1edbi c\u1ee7a Fortune).<\/p>\n

GI\u1edaI THI\u1ec6U V\u1ec0 UC3<\/b><\/p>\n

UC3 h\u1ee3p nh\u1ea5t c\u01a1 quan qu\u1ea3n lý bóng \u0111á Châu Âu UEFA và European Football Clubs (EFC), \u0111\u1ea1i di\u1ec7n cho h\u01a1n 800 câu l\u1ea1c b\u1ed9 hàng \u0111\u1ea7u Châu Âu, cùng h\u01b0\u1edbng t\u1edbi m\u1ed9t t\u1ea7m nhìn m\u1edbi v\u1ec1 qu\u1ea3n lý các b\u1ea3n quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111\u1ed1i v\u1edbi các gi\u1ea3i \u0111\u1ea5u c\u1ea5p câu l\u1ea1c b\u1ed9 c\u1ee7a UEFA ("UCCs"). \u0110ây là \u0111\u01a1n v\u1ecb th\u01b0\u01a1ng m\u1ea1i ch\u1ecbu trách nhi\u1ec7m t\u1ea1o doanh thu t\u1eeb UCCs và t\u1ea1o ra giá tr\u1ecb cho các \u0111\u1ed1i tác. UC3 giám sát vi\u1ec7c qu\u1ea3n lý, bán và cung c\u1ea5p toàn b\u1ed9 b\u1ea3n quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i (bao g\u1ed3m b\u1ea3n quy\u1ec1n truy\u1ec1n thông, tài tr\u1ee3 và c\u1ea5p phép) cho các gi\u1ea3i \u0111\u1ea5u c\u1ea5p câu l\u1ea1c b\u1ed9 nam và n\u1eef hàng \u0111\u1ea7u c\u1ee7a UEFA.<\/p>\n

 <\/p>\n

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