{"id":50720,"date":"2026-08-28T16:39:00","date_gmt":"2026-08-28T09:39:00","guid":{"rendered":"http:\/\/www.prnasia.com\/asia-story\/archive\/5033941_VI33941_11"},"modified":"2026-08-28T16:39:00","modified_gmt":"2026-08-28T09:39:00","slug":"jin-jiang-hotels-va-trip-com-ky-mou-chien-luoc-nham-tang-cuong-hen-dien-tai-asean","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/jin-jiang-hotels-va-trip-com-ky-mou-chien-luoc-nham-tang-cuong-hen-dien-tai-asean\/","title":{"rendered":"Jin Jiang Hotels v\u00e0 Trip.com k\u00fd MOU chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m t\u0103ng c\u01b0\u1eddng h\u1ec7n di\u1ec7n t\u1ea1i ASEAN"},"content":{"rendered":"\n<p>SINGAPORE,&nbsp;ng&agrave;y 26 th&aacute;ng 8 n\u0103m 2026&nbsp;\/PRNewswire\/ &#8212; M\u1ed9t c&ocirc;ng ty con c\u1ee7a&nbsp;<a href=\"https:\/\/www.jinjianghotels.com\/\" target=\"_blank\" rel=\"nofollow\" style=\"color: #0000FF\">Jin Jiang Hotels<\/a>, c&ocirc;ng ty d\u1ecbch v\u1ee5 l\u01b0u tr&uacute; h&agrave;ng \u0111\u1ea7u to&agrave;n c\u1ea7u, \u0111&atilde; thi\u1ebft l\u1eadp quan h\u1ec7 h\u1ee3p t&aacute;c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi Trip.com Travel Singapore Pte. Ltd., nh&agrave; cung c\u1ea5p d\u1ecbch v\u1ee5 du l\u1ecbch qu\u1ed1c t\u1ebf h&agrave;ng \u0111\u1ea7u, nh\u1eb1m mang l\u1ea1i gi&aacute; tr\u1ecb cho du kh&aacute;ch \u0111\u1ebfn th\u0103m khu v\u1ef1c ASEAN. Hai c&ocirc;ng ty \u0111&atilde; k&yacute; Bi&ecirc;n b\u1ea3n ghi nh\u1edb (MoU) c&oacute; th\u1eddi h\u1ea1n ba n\u0103m, theo \u0111&oacute; hai b&ecirc;n s\u1ebd h\u1ee3p t&aacute;c trong vi\u1ec7c t\u1eadn d\u1ee5ng h\u1ec7 sinh th&aacute;i v&agrave; th\u1ebf m\u1ea1nh n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ed7i b&ecirc;n t\u1ea1i 10 qu\u1ed1c gia ASEAN g\u1ed3m Singapore, Th&aacute;i Lan, Malaysia, Indonesia, Vi\u1ec7t Nam, Philippines, Campuchia, Myanmar, L&agrave;o v&agrave; Brunei, qua \u0111&oacute; c&ugrave;ng th&uacute;c \u0111\u1ea9y gi&aacute; tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v&agrave; ti\u1ebfp t\u1ee5c ph&aacute;t tri\u1ec3n h\u1ec7 sinh th&aacute;i d\u1ecbch v\u1ee5 l\u01b0u tr&uacute; t\u1ea1i khu v\u1ef1c ASEAN.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder3358\" style=\"TEXT-ALIGN: center; WIDTH: 100%\">\n<p><a href=\"https:\/\/mmx.prnasia.com\/media\/MS1975808\/20260825232950EDT_image_1.jpg?id=OA2913149&amp;p=medium600\" target=\"_blank\" style=\"color: #0000FF\"><img decoding=\"async\" src=\"https:\/\/mmx.prnasia.com\/media\/MS1975808\/20260825232950EDT_image_1.jpg?id=OA2913149&amp;p=medium600\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p><b>X&acirc;y d\u1ef1ng m&ocirc; h&igrave;nh h\u1ee3p t&aacute;c m\u1edbi cho ng&agrave;nh d\u1ecbch v\u1ee5 l\u01b0u tr&uacute; t\u1ea1i ASEAN<\/b><\/p>\n<p>Li&ecirc;n minh chi\u1ebfn l\u01b0\u1ee3c d&agrave;i h\u1ea1n n&agrave;y \u0111\u01b0\u1ee3c x&acirc;y d\u1ef1ng tr&ecirc;n n\u1ec1n t\u1ea3ng trao \u0111\u1ed5i ngu\u1ed3n l\u1ef1c, chia s\u1ebb th\u1ebf m\u1ea1nh v&agrave; ph\u1ed1i h\u1ee3p ti\u1ebfp th\u1ecb. M\u1ed9t \u0111i\u1ec3m nh\u1ea5n quan tr\u1ecdng l&agrave; vi\u1ec7c &aacute;p d\u1ee5ng c\u01a1 c\u1ea5u hoa h\u1ed3ng c\u1ed1 \u0111\u1ecbnh th\u1ed1ng nh\u1ea5t cho c&aacute;c c\u01a1 s\u1edf l\u01b0u tr&uacute; tham gia ch\u01b0\u01a1ng tr&igrave;nh thu\u1ed9c c&ocirc;ng ty con c\u1ee7a Jin Jiang Hotels t\u1ea1i c&aacute;c qu\u1ed1c gia ASEAN n\u1eb1m trong ph\u1ea1m vi MoU. Khung chu\u1ea9n h&oacute;a n&agrave;y s\u1ebd thay th\u1ebf c&aacute;c m&ocirc; h&igrave;nh hoa h\u1ed3ng th\u1ea3 n\u1ed5i truy\u1ec1n th\u1ed1ng, qua \u0111&oacute; c\u1ea3i thi\u1ec7n t&iacute;nh minh b\u1ea1ch trong ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i, n&acirc;ng cao kh\u1ea3 n\u0103ng d\u1ef1 b&aacute;o chi ph&iacute; v&agrave; cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng \u1ed5n \u0111\u1ecbnh h\u01a1n cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng, \u0111\u1ed9 ch\u1eafc ch\u1eafn cao h\u01a1n cho c&aacute;c b&ecirc;n nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n kh&aacute;ch s\u1ea1n.<\/p>\n<p><b>Th&uacute;c \u0111\u1ea9y h\u1ec7 sinh th&aacute;i m\u1edbi &#8216;du l\u1ecbch + l\u01b0u tr&uacute;&#8217;<\/b><\/p>\n<p>H\u1ee3p t&aacute;c n&agrave;y c\u0169ng s\u1ebd t\u1eadn d\u1ee5ng th\u1ebf m\u1ea1nh b\u1ed5 tr\u1ee3 c\u1ee7a hai c&ocirc;ng ty tr&ecirc;n to&agrave;n chu\u1ed7i gi&aacute; tr\u1ecb du l\u1ecbch \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chu tr&igrave;nh d\u1ecbch v\u1ee5 to&agrave;n di\u1ec7n, li\u1ec1n m\u1ea1ch, t\u1eeb \u0111\u1eb7t d\u1ecbch v\u1ee5 xuy&ecirc;n bi&ecirc;n gi\u1edbi, c&aacute;c ho\u1ea1t \u0111\u1ed9ng t\u1ea1i \u0111i\u1ec3m \u0111\u1ebfn, tr\u1ea3i nghi\u1ec7m l\u01b0u tr&uacute; t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ebfn h\u1ed7 tr\u1ee3 h\u1eadu m&atilde;i. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa m\u1ea1ng l\u01b0\u1edbi c\u01a1 s\u1edf l\u01b0u tr&uacute; th\u1ef1c t\u1ebf c\u1ee7a c&ocirc;ng ty con thu\u1ed9c Jin Jiang Hotels v&agrave; l\u01b0u l\u01b0\u1ee3ng kh&aacute;ch tr\u1ef1c tuy\u1ebfn to&agrave;n c\u1ea7u tr&ecirc;n Trip.com s\u1ebd gi\u1ea3i quy\u1ebft b&agrave;i to&aacute;n thu h&uacute;t kh&aacute;ch qu\u1ed1c t\u1ebf c\u1ee7a c&aacute;c kh&aacute;ch s\u1ea1n t\u1ea1i ASEAN, qua \u0111&oacute; t\u0103ng \u0111&aacute;ng k\u1ec3 c&ocirc;ng su\u1ea5t ph&ograve;ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng v&agrave; \u0111a d\u1ea1ng h&oacute;a c\u01a1 c\u1ea5u kh&aacute;ch th&ocirc;ng qua m\u1ed9t gi\u1ea3i ph&aacute;p t&iacute;ch h\u1ee3p, m\u1ed9t c\u1eeda.<\/p>\n<p>Vi\u1ec7c t\u0103ng c\u01b0\u1eddng h\u1ee3p t&aacute;c th&ocirc;ng qua ti\u1ebfp th\u1ecb chung v&agrave; t&iacute;ch h\u1ee3p ngu\u1ed3n l\u1ef1c s\u1ebd cho ph&eacute;p hai c&ocirc;ng ty x&acirc;y d\u1ef1ng h\u1ec7 sinh th&aacute;i t&iacute;ch h\u1ee3p &quot;du l\u1ecbch + l\u01b0u tr&uacute;&quot; tr&ecirc;n to&agrave;n ASEAN, h\u01b0\u1edbng t\u1edbi t\u0103ng c\u01b0\u1eddng k\u1ebft n\u1ed1i du l\u1ecbch, h\u1ed7 tr\u1ee3 h\u1ec7 sinh th&aacute;i d\u1ecbch v\u1ee5 l\u01b0u tr&uacute; t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng v&agrave; mang l\u1ea1i gi&aacute; tr\u1ecb cho du kh&aacute;ch.<\/p>\n<p>Song song v\u1edbi h\u1ee3p t&aacute;c chi\u1ebfn l\u01b0\u1ee3c n&agrave;y, c&ocirc;ng ty con c\u1ee7a Jin Jiang Hotels \u0111&atilde; x&acirc;y d\u1ef1ng hi\u1ec7n di\u1ec7n v\u1eefng ch\u1eafc t\u1ea1i \u0110&ocirc;ng Nam &Aacute;, tri\u1ec3n khai c&aacute;c \u0111\u1ed9i ng\u0169 chuy&ecirc;n tr&aacute;ch v\u1ec1 ph&aacute;t tri\u1ec3n v&agrave; v\u1eadn h&agrave;nh t\u1ea1i Malaysia, Indonesia v&agrave; Vi\u1ec7t Nam. B\u1eb1ng c&aacute;ch t\u1eadn d\u1ee5ng c&aacute;c ti&ecirc;u chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng cao, h\u1ec7 th\u1ed1ng th&ocirc;ng minh v&agrave; GPP (N\u1ec1n t\u1ea3ng Mua s\u1eafm To&agrave;n c\u1ea7u), c&ocirc;ng ty con c\u1ee7a Jin Jiang Hotels \u0111ang linh ho\u1ea1t th&iacute;ch \u1ee9ng v\u1edbi t\u1eadp qu&aacute;n trong khu v\u1ef1c, \u0111\u1ed3ng th\u1eddi th&uacute;c \u0111\u1ea9y s\u1ee9c m\u1ea1nh t\u1ed5ng h\u1ee3p kinh t\u1ebf t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng. Cu\u1ed1i c&ugrave;ng, h\u1ea1 t\u1ea7ng n&agrave;y s\u1ebd gi&uacute;p \u0111\u1ea9y nhanh qu&aacute; tr&igrave;nh ph&aacute;t tri\u1ec3n qu\u1ed1c t\u1ebf c&oacute; kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng, l\u1ea5y th\u01b0\u01a1ng hi\u1ec7u l&agrave;m n\u1ec1n t\u1ea3ng, \u0111\u01b0\u1ee3c tu\u1ef3 ch\u1ec9nh c\u1ee7a c&ocirc;ng ty, qua \u0111&oacute; h\u1ed7 tr\u1ee3 vi\u1ec7c khai tr\u01b0\u01a1ng c&aacute;c c\u01a1 s\u1edf l\u01b0u tr&uacute; m\u1edbi trong th\u1eddi gian t\u1edbi tr&ecirc;n kh\u1eafp \u0110&ocirc;ng Nam &Aacute; v&agrave; th&uacute;c \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng th&ocirc;ng qua s\u1ef1 hi\u1ec7n di\u1ec7n ng&agrave;y c&agrave;ng s&acirc;u r\u1ed9ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\"> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE,&nbsp;ng&agrave;y 26 th&aacute;ng 8 n\u0103m 2026&nbsp;\/PRNewswire\/ &#8212; M\u1ed9t c&ocirc;ng ty con c\u1ee7a&nbsp;Jin Jiang Hotels, c&ocirc;ng ty d\u1ecbch v\u1ee5 l\u01b0u tr&uacute; h&agrave;ng \u0111\u1ea7u to&agrave;n c\u1ea7u, \u0111&atilde; thi\u1ebft l\u1eadp quan h\u1ec7 h\u1ee3p t&aacute;c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi Trip.com Travel Singapore Pte. Ltd., nh&agrave; cung c\u1ea5p d\u1ecbch v\u1ee5 du l\u1ecbch qu\u1ed1c t\u1ebf h&agrave;ng \u0111\u1ea7u, nh\u1eb1m mang l\u1ea1i gi&aacute; tr\u1ecb [&#8230;]\n","protected":false},"author":2604,"featured_media":50725,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-50720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jin Jiang Hotels v\u00e0 Trip.com k\u00fd MOU chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m t\u0103ng c\u01b0\u1eddng h\u1ec7n di\u1ec7n t\u1ea1i ASEAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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