{"id":49662,"date":"2026-07-03T12:00:14","date_gmt":"2026-07-03T05:00:14","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/jinro-soju-hop-tac-cung-v-bts-voi-tu-cach-la-dai-su-toan-cau-moi\/"},"modified":"2026-07-03T12:00:14","modified_gmt":"2026-07-03T05:00:14","slug":"jinro-soju-hop-tac-cung-v-bts-voi-tu-cach-la-dai-su-toan-cau-moi","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/jinro-soju-hop-tac-cung-v-bts-voi-tu-cach-la-dai-su-toan-cau-moi\/","title":{"rendered":"JINRO Soju H\u1ee3p T\u00e1c C\u00f9ng V (BTS) V\u1edbi T\u01b0 C\u00e1ch L\u00e0 \u0110\u1ea1i S\u1ee9 To\u00e0n C\u1ea7u M\u1edbi"},"content":{"rendered":"
\n

– S\u1ef1 ki\u1ec7n b\u1ed5 nhi\u1ec7m th\u1ec3 hi\u1ec7n cam k\u1ebft c\u1ee7a JINRO trong vi\u1ec7c n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/p>\n

SEOUL, H\u00e0n Qu\u1ed1c<\/span>, ng\u00e0y 3 th\u00e1ng 7 n\u0103m 2026<\/span> \/PRNewswire\/ — H\u00f4m nay, JINRO, th\u01b0\u01a1ng hi\u1ec7u r\u01b0\u1ee3u soju \u0111\u1ea1i di\u1ec7n c\u1ee7a H\u00e0n Qu\u1ed1c, ch\u00ednh th\u1ee9c th\u00f4ng b\u00e1o b\u1ed5 nhi\u1ec7m V – th\u00e0nh vi\u00ean c\u1ee7a nh\u00f3m nh\u1ea1c danh ti\u1ebfng BTS – l\u00e0m \u0110\u1ea1i s\u1ee9 To\u00e0n c\u1ea7u m\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 ki\u1ec7n n\u00e0y n\u1eb1m trong chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u c\u1ee7a JINRO nh\u1eb1m n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i, th\u00e2n thu\u1ed9c h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

\n

\"JINRO<\/a>
JINRO Soju H\u1ee3p T\u00e1c C\u00f9ng V (BTS) V\u1edbi T\u01b0 C\u00e1ch L\u00e0 \u0110\u1ea1i S\u1ee9 To\u00e0n C\u1ea7u M\u1edbi<\/span><\/p>\n<\/p><\/div>\n

\u0110\u01b0\u1ee3c c\u00f4ng nh\u1eadn r\u1ed9ng r\u00e3i nh\u1edd s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u0103n h\u00f3a s\u00e2u r\u1ed9ng, s\u1ee9c h\u00fat \u0111\u1eb7c bi\u1ec7t v\u00e0 kh\u1ea3 n\u0103ng d\u1eabn d\u1eaft xu h\u01b0\u1edbng, V l\u00e0 hi\u1ec7n th\u00e2n ho\u00e0n h\u1ea3o cho tinh th\u1ea7n tr\u1ebb trung, \u0111\u00f3n \u0111\u1ea7u xu th\u1ebf m\u00e0 JINRO mu\u1ed1n truy\u1ec1n t\u1ea3i. S\u1ee9c h\u00fat ch\u00e2n th\u1ef1c c\u1ee7a anh \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o n\u00ean s\u1ef1 \u0111\u1ed3ng \u0111i\u1ec7u s\u00e2u s\u1eafc v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

JINRO l\u00ean k\u1ebf ho\u1ea1ch tri\u1ec3n khai h\u00e0ng lo\u1ea1t ho\u1ea1t \u0111\u1ed9ng marketing \u0111a d\u1ea1ng h\u1ee3p t\u00e1c c\u00f9ng V, nh\u1eb1m m\u1edf r\u1ed9ng c\u00e1c \u0111i\u1ec3m ch\u1ea1m v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed3ng th\u1eddi c\u1ee7ng c\u1ed1 m\u1ea1nh m\u1ebd h\u01a1n n\u1eefa t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 b\u1ea3n s\u1eafc \u0111\u1ed9c \u0111\u00e1o c\u1ee7a JINRO v\u1edbi t\u01b0 c\u00e1ch l\u00e0 th\u01b0\u01a1ng hi\u1ec7u soju \u0111\u1ea1i di\u1ec7n cho H\u00e0n Qu\u1ed1c.<\/p>\n

\u00d4ng Hwang Jung-ho, Gi\u00e1m \u0111\u1ed1c Kinh doanh Qu\u1ed1c t\u1ebf c\u1ee7a HiteJinro, chia s\u1ebb: “V l\u00e0 m\u1ed9t ngh\u1ec7 s\u0129 xu\u1ea5t ch\u00fang, ng\u01b0\u1eddi th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1eefng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tinh th\u1ea7n m\u00e0 JINRO h\u01b0\u1edbng t\u1edbi. Th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1eafp t\u1edbi c\u00f9ng V, ch\u00fang t\u00f4i \u0111\u1eb7t m\u1ee5c ti\u00eau k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u v\u00e0 ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u JINRO, d\u1ef1a tr\u00ean v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb di s\u1ea3n m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 x\u00e2y d\u1ef1ng.”<\/p>\n

V\u1ec1 JINRO<\/p>\n

Ra m\u1eaft l\u1ea7n \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 1924, JINRO l\u00e0 th\u01b0\u01a1ng hi\u1ec7u r\u01b0\u1ee3u soju \u0111\u1ea1i di\u1ec7n c\u1ee7a H\u00e0n Qu\u1ed1c. JINRO k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi th\u00f4ng qua danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, bao g\u1ed3m c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i \u2014 JINRO CHAMISUL FRESH, JINRO CHAMISUL ORIGINAL v\u00e0 JINRO IS BACK \u2014 c\u00f9ng v\u1edbi d\u00f2ng soju h\u01b0\u01a1ng v\u1ecb tr\u00e1i c\u00e2y phong ph\u00fa nh\u01b0 GREEN GRAPE (Nho xanh), PEACH (\u0110\u00e0o), STRAWBERRY (D\u00e2u t\u00e2y), GRAPEFRUIT (B\u01b0\u1edfi), PLUM (M\u1eadn) v\u00e0 LEMON (Chanh V\u00e0ng).<\/p>\n

\n\n\n\n
\n

V<\/b>\u1ec1<\/b> BTS<\/b><\/span><\/p>\n

BTS, vi\u1ebft t\u1eaft c\u1ee7a Bangtan Sonyeondan ho\u1eb7c “Beyond the Scene”, l\u00e0 m\u1ed9t nh\u00f3m nh\u1ea1c H\u00e0n Qu\u1ed1c t\u1eebng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eed gi\u1ea3i GRAMMY, \u0111\u00e3 v\u00e0 \u0111ang chinh ph\u1ee5c tr\u00e1i tim c\u1ee7a h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi h\u00e2m m\u1ed9 tr\u00ean to\u00e0n c\u1ea7u k\u1ec3 t\u1eeb khi ra m\u1eaft v\u00e0o th\u00e1ng 6 n\u0103m 2013. C\u00e1c th\u00e0nh vi\u00ean c\u1ee7a BTS bao g\u1ed3m RM, Jin, SUGA, j-hope, Jimin, V, v\u00e0 Jung Kook. G\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c s\u1ef1 c\u00f4ng nh\u1eadn nh\u1edd \u00e2m nh\u1ea1c t\u1ef1 s\u00e1ng t\u00e1c v\u00e0 mang \u0111\u1eadm d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n, nh\u1eefng m\u00e0n tr\u00ecnh di\u1ec5n \u0111\u1ec9nh cao c\u00f9ng s\u1ef1 g\u1eafn k\u1ebft s\u00e2u s\u1eafc v\u1edbi ng\u01b0\u1eddi h\u00e2m m\u1ed9, BTS \u0111\u00e3 t\u1ea1o d\u1ef1ng n\u00ean m\u1ed9t di s\u1ea3n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng nh\u1ea1c pop c\u1ee7a th\u1ebf k\u1ef7 21, ph\u00e1 v\u1ee1 v\u00f4 s\u1ed1 k\u1ef7 l\u1ee5c th\u1ebf gi\u1edbi.<\/span><\/p>\n

Th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n c\u1ea3m h\u1ee9ng t\u00edch c\u1ef1c nh\u01b0 chi\u1ebfn d\u1ecbch LOVE MYSELF v\u00e0 b\u00e0i ph\u00e1t bi\u1ec3u ‘Speak Yourself’ t\u1ea1i Li\u00ean H\u1ee3p Qu\u1ed1c, nh\u00f3m nh\u1ea1c \u0111\u00e3 quy t\u1ee5 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi h\u00e2m m\u1ed9 tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi (\u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ARMY), s\u1edf h\u1eefu s\u00e1u \u0111\u0129a \u0111\u01a1n qu\u00e1n qu\u00e2n tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng Billboard Hot 100 k\u1ec3 t\u1eeb n\u0103m 2020, v\u00e0 th\u1ef1c hi\u1ec7n nhi\u1ec1u chuy\u1ebfn l\u01b0u di\u1ec5n ch\u00e1y v\u00e9 t\u1ea1i c\u00e1c s\u00e2n v\u1eadn \u0111\u1ed9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Nh\u00f3m \u0111\u01b0\u1ee3c vinh danh l\u00e0 Ngh\u1ec7 s\u0129 gi\u1ea3i tr\u00ed c\u1ee7a n\u0103m 2020 do t\u1ea1p ch\u00ed TIME b\u00ecnh ch\u1ecdn. BTS \u0111\u00e3 c\u00f3 5 l\u1ea7n nh\u1eadn \u0111\u1ec1 c\u1eed GRAMMY (t\u1eeb l\u1ec5 trao gi\u1ea3i GRAMMY l\u1ea7n th\u1ee9 63 \u0111\u1ebfn 65) v\u00e0 \u0111\u01b0\u1ee3c ghi nh\u1eadn b\u1eb1ng nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng danh gi\u00e1 nh\u01b0 Billboard Music Awards, American Music Awards (Ngh\u1ec7 s\u0129 c\u1ee7a n\u0103m 2021) v\u00e0 MTV Video Music Awards.<\/span><\/p>\n

Ph\u00e1t h\u00e0nh v\u00e0o th\u00e1ng 3 n\u0103m 2026, album ph\u00f2ng thu th\u1ee9 n\u0103m v\u00f4 c\u00f9ng th\u00e0nh c\u00f4ng c\u1ee7a BTS mang t\u00ean ARIRANG<\/i> \u0111\u00e3 gi\u00e0nh v\u1ecb tr\u00ed qu\u00e1n qu\u00e2n tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng Billboard 200, \u0111\u1ed3ng th\u1eddi \u0111\u0129a \u0111\u01a1n m\u1edf \u0111\u01b0\u1eddng “SWIM” c\u0169ng \u0111\u1ee9ng s\u1ed1 1 tr\u00ean Hot 100. Nh\u00f3m sau \u0111\u00f3 \u0111\u00e3 kh\u1edfi \u0111\u1ed9ng chuy\u1ebfn l\u01b0u di\u1ec5n th\u1ebf gi\u1edbi “BTS WORLD TOUR ‘ARIRANG”, \u0111\u00e1nh d\u1ea5u m\u1ed9t ch\u01b0\u01a1ng m\u1edbi \u0111\u1ea7y m\u1ea1nh m\u1ebd trong s\u1ef1 nghi\u1ec7p, ti\u1ebfp t\u1ee5c t\u1ea1o ti\u1ebfng vang v\u1edbi kh\u00e1n gi\u1ea3 to\u00e0n c\u1ea7u, thu h\u00fat l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 kh\u1ed5ng l\u1ed3 t\u1ea1i nhi\u1ec1u qu\u1ed1c gia v\u00e0 t\u1ea1o n\u00ean s\u1ef1 ch\u00fa \u00fd r\u1ed9ng r\u00e3i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

\u00a0<\/p>\n

C\u00e1<\/span>c k\u00eanh ch\u00ednh th\u1ee9c to\u00e0n c\u1ea7u c\u1ee7a JINRO
Website ch\u00ednh th\u1ee9c: jinro-soju.com
YouTube: youtube.com\/@JINROGlobal
Instagram: instagram.com\/jinro_global
Facebook: facebook.com\/jinro.global<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

– S\u1ef1 ki\u1ec7n b\u1ed5 nhi\u1ec7m th\u1ec3 hi\u1ec7n cam k\u1ebft c\u1ee7a JINRO trong vi\u1ec7c n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng SEOUL, H\u00e0n Qu\u1ed1c, ng\u00e0y 3 th\u00e1ng 7 n\u0103m 2026 \/PRNewswire\/ — H\u00f4m nay, JINRO, th\u01b0\u01a1ng hi\u1ec7u r\u01b0\u1ee3u soju \u0111\u1ea1i di\u1ec7n c\u1ee7a H\u00e0n Qu\u1ed1c, […]\n","protected":false},"author":2604,"featured_media":49667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-49662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nJINRO Soju H\u1ee3p T\u00e1c C\u00f9ng V (BTS) V\u1edbi T\u01b0 C\u00e1ch L\u00e0 \u0110\u1ea1i S\u1ee9 To\u00e0n C\u1ea7u M\u1edbi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/jinro-soju-hop-tac-cung-v-bts-voi-tu-cach-la-dai-su-toan-cau-moi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JINRO Soju H\u1ee3p T\u00e1c C\u00f9ng V (BTS) V\u1edbi T\u01b0 C\u00e1ch L\u00e0 \u0110\u1ea1i S\u1ee9 To\u00e0n C\u1ea7u M\u1edbi\" \/>\n<meta property=\"og:description\" content=\"– S\u1ef1 ki\u1ec7n b\u1ed5 nhi\u1ec7m th\u1ec3 hi\u1ec7n cam k\u1ebft c\u1ee7a JINRO trong vi\u1ec7c n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean k\u1ebf\" \/>\n<meta property=\"og:url\" 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