{"id":49403,"date":"2026-06-25T00:15:58","date_gmt":"2026-06-24T17:15:58","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/moengage-mua-lai-aampe-mang-giai-phap-ra-quyet-dinh-dua-tren-tac-nhan-ty-le-11-den-cac-doi-ngu-tiep-thi-b2c\/"},"modified":"2026-06-25T00:15:58","modified_gmt":"2026-06-24T17:15:58","slug":"moengage-mua-lai-aampe-mang-giai-phap-ra-quyet-dinh-dua-tren-tac-nhan-ty-le-11-den-cac-doi-ngu-tiep-thi-b2c","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/moengage-mua-lai-aampe-mang-giai-phap-ra-quyet-dinh-dua-tren-tac-nhan-ty-le-11-den-cac-doi-ngu-tiep-thi-b2c\/","title":{"rendered":"MoEngage Mua L\u1ea1i Aampe, Mang Gi\u1ea3i Ph\u00e1p Ra Quy\u1ebft \u0110\u1ecbnh D\u1ef1a Tr\u00ean T\u00e1c Nh\u00e2n T\u1ef7 L\u1ec7 1:1 \u0111\u1ebfn c\u00e1c \u0110\u1ed9i Ng\u0169 Ti\u1ebfp Th\u1ecb B2C"},"content":{"rendered":"
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Th\u01b0\u01a1ng v\u1ee5 ho\u00e0n thi\u1ec7n t\u1ea7m nh\u00ecn c\u1ee7a MoEngage v\u1ec1 m\u1ed9t N\u1ec1n T\u1ea3ng T\u01b0\u01a1ng T\u00e1c v\u00e0 D\u1eef Li\u1ec7u Kh\u00e1ch H\u00e0ng D\u1ef1a Tr\u00ean T\u00e1c Nh\u00e2n<\/b><\/p>\n

SINGAPORE<\/span>, ng\u00e0y 24 th\u00e1ng 6 n\u0103m 2026<\/span> \/PRNewswire\/ —\u00a0MoEngage, n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u v\u00e0 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean t\u00e1c nh\u00e2n \u0111\u01b0\u1ee3c h\u01a1n 1.350 th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u tin t\u01b0\u1edfng, h\u00f4m nay c\u00f4ng b\u1ed1 vi\u1ec7c mua l\u1ea1i Aampe \u2014 c\u00f4ng ty c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng AI c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i San Francisco, chuy\u00ean cung c\u1ea5p t\u00e1c nh\u00e2n AI t\u1ef1 ch\u1ee7, chuy\u00ean d\u1ee5ng cho t\u1eebng kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Th\u01b0\u01a1ng v\u1ee5 n\u00e0y \u0111\u00e1nh d\u1ea5u m\u1ed9t c\u1ed9t m\u1ed1c quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u to\u00e0n c\u1ea7u c\u1ee7a MoEngage trong l\u0129nh v\u1ef1c SaaS. S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp c\u00f4ng c\u1ee5 h\u1ecdc t\u0103ng c\u01b0\u1eddng c\u1ee7a Aampe v\u00e0o MoEngage, t\u1ea1o ra n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u ti\u00ean n\u01a1i c\u00e1c t\u00e1c nh\u00e2n quy tr\u00ecnh (cho nh\u00e0 ti\u1ebfp th\u1ecb) v\u00e0 t\u00e1c nh\u00e2n ra quy\u1ebft \u0111\u1ecbnh (thay m\u1eb7t t\u1eebng ng\u01b0\u1eddi d\u00f9ng) c\u00f9ng v\u1eadn h\u00e0nh tr\u00ean m\u1ed9t h\u1ec7 th\u1ed1ng th\u1ed1ng nh\u1ea5t duy nh\u1ea5t, mang l\u1ea1i kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a 1:1 th\u1ef1c ch\u1ea5t \u1edf m\u1ecdi quy m\u00f4.<\/p>\n

H\u1ea7u h\u1ebft c\u00e1c n\u1ed7 l\u1ef1c c\u00e1 nh\u00e2n h\u00f3a suy cho c\u00f9ng \u0111\u1ec1u s\u1ebd ch\u1ea1m tr\u1ea7n gi\u1edbi h\u1ea1n. Khi nhu c\u1ea7u t\u0103ng l\u00ean, s\u1ed1 l\u01b0\u1ee3ng ph\u00e2n kh\u00fac, h\u00e0nh tr\u00ecnh, th\u1eed nghi\u1ec7m v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 qu\u1ea3n l\u00fd ch\u00fang c\u0169ng ph\u00ecnh to theo. Ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng c\u1ee5 ra quy\u1ebft \u0111\u1ecbnh hi\u1ec7n nay th\u01b0\u1eddng ph\u1ea3i b\u1eaft \u0111\u1ea7u l\u1ea1i t\u1eeb \u0111\u1ea7u v\u1edbi m\u1ed7i s\u00e1ng ki\u1ebfn m\u1edbi, bu\u1ed9c c\u00e1c \u0111\u1ed9i ng\u0169 ph\u1ea3i li\u00ean t\u1ee5c t\u00e1i thi\u1ebft l\u1eadp b\u1ed1i c\u1ea3nh thay v\u00ec k\u1ebf th\u1eeba nh\u1eefng b\u00e0i h\u1ecdc tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

Khi n\u1ec1n kinh t\u1ebf s\u1ed1 \u0110\u00f4ng Nam \u00c1 li\u00ean t\u1ee5c m\u1edf r\u1ed9ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng ch\u1ecbu \u00e1p l\u1ef1c l\u1edbn trong vi\u1ec7c mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a chuy\u00ean s\u00e2u tr\u00ean nh\u1eefng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ph\u1ee9c t\u1ea1p \u2014 t\u1eeb th\u01b0\u01a1ng m\u1ea1i, d\u1ecbch v\u1ee5 di chuy\u1ec3n, t\u00e0i ch\u00ednh cho \u0111\u1ebfn n\u1ed9i dung s\u1ed1. V\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n ng\u00e0y c\u00e0ng m\u1ea1nh m\u1ebd trong khu v\u1ef1c, MoEngage \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00e1ng tin c\u1eady gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng l\u00e0m ch\u1ee7 quy m\u00f4 v\u00e0 \u0111\u1ed9 ph\u1ee9c t\u1ea1p t\u1ea1i nh\u1eefng th\u1ecb tr\u01b0\u1eddng s\u1ed1 n\u0103ng \u0111\u1ed9ng nh\u1ea5t th\u1ebf gi\u1edbi. Vi\u1ec7c mua l\u1ea1i Aampe c\u00e0ng c\u1ee7ng c\u1ed1 th\u00eam n\u0103ng l\u1ef1c c\u1ee7a MoEngage trong vi\u1ec7c \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a, ph\u00f9 h\u1ee3p cho h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng theo th\u1eddi gian th\u1ef1c.<\/p>\n

“B\u1ea5t k\u1ef3 nh\u00e0 ti\u1ebfp th\u1ecb n\u00e0o c\u0169ng mu\u1ed1n xu\u1ea5t hi\u1ec7n \u0111\u00fang l\u00fac, v\u1edbi th\u00f4ng \u0111i\u1ec7p chu\u1ea9n x\u00e1c d\u00e0nh cho t\u1eebng ng\u01b0\u1eddi d\u00f9ng c\u00e1 nh\u00e2n. R\u00e0o c\u1ea3n ch\u01b0a bao gi\u1edd n\u1eb1m \u1edf tham v\u1ecdng, m\u00e0 lu\u00f4n \u1edf c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng,” Raviteja Dodda, \u0110\u1ed3ng S\u00e1ng L\u1eadp ki\u00eam CEO c\u1ee7a MoEngage, chia s\u1ebb.<\/b> “Aampe \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t gi\u1ea3i ph\u00e1p m\u00e0 ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u1eabn ch\u01b0a th\u1ec3 gi\u1ea3i m\u00e3: m\u1ed9t h\u1ec7 th\u1ed1ng li\u00ean t\u1ee5c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ed3ng th\u1eddi c\u1ea3 n\u1ed9i dung, th\u1eddi \u0111i\u1ec3m, k\u00eanh v\u00e0 t\u1ea7n su\u1ea5t \u1edf c\u1ea5p \u0111\u1ed9 t\u1eebng c\u00e1 nh\u00e2n. \u0110i\u1ec1u khi\u1ebfn t\u00f4i \u1ea5n t\u01b0\u1ee3ng kh\u00f4ng k\u00e9m ch\u00ednh l\u00e0 \u0111\u1ed9i ng\u0169 \u0111\u1ee9ng sau c\u00f4ng ngh\u1ec7 n\u00e0y. Paul, Schaun, Sami v\u00e0 to\u00e0n b\u1ed9 \u0111\u1ed9i ng\u0169 Aampe mang \u0111\u1ebfn m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p hi\u1ebfm c\u00f3 gi\u1eefa chi\u1ec1u s\u00e2u nghi\u00ean c\u1ee9u v\u00e0 t\u00ednh k\u1ef7 lu\u1eadt nghi\u00eam ng\u1eb7t khi tri\u1ec3n khai th\u1ef1c t\u1ebf nh\u1eb1m gi\u1ea3i quy\u1ebft m\u1ed9t trong nh\u1eefng b\u00e0i to\u00e1n h\u00f3c b\u00faa nh\u1ea5t c\u1ee7a ng\u00e0nh ti\u1ebfp th\u1ecb. S\u00e1t c\u00e1nh c\u00f9ng nhau, ch\u00fang t\u00f4i \u0111ang ki\u1ebfn t\u1ea1o t\u01b0\u01a1ng lai c\u1ee7a ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean t\u00e1c nh\u00e2n, v\u00e0 ch\u00fang t\u00f4i r\u1ea5t h\u00e0o h\u1ee9ng khi h\u1ecd \u0111\u1ed3ng h\u00e0nh x\u00e2y d\u1ef1ng t\u01b0\u01a1ng lai \u0111\u00f3.”<\/p>\n

Trong khi MoEngage \u0111ang \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o c\u00e1c quy tr\u00ecnh ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean AI th\u00f4ng qua n\u1ec1n t\u1ea3ng Merlin AI, Aampe l\u1ea1i mang \u0111\u1ebfn n\u0103ng l\u1ef1c ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean t\u00e1c nh\u00e2n chuy\u00ean bi\u1ec7t cao \u2014 v\u1ed1n \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 t\u1ea1i m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng l\u1edbn v\u00e0 kh\u1eaft khe nh\u1ea5t th\u1ebf gi\u1edbi. M\u1ed7i t\u00e1c nh\u00e2n t\u1ef1 quy\u1ebft \u0111\u1ecbnh s\u1ebd n\u00f3i g\u00ec, khi n\u00e0o, t\u1ea7n su\u1ea5t ra sao v\u00e0 tr\u00ean k\u00eanh n\u00e0o, t\u1eeb \u0111\u00f3 t\u1ef1 \u0111\u1ed9ng bi\u00ean so\u1ea1n th\u00f4ng \u0111i\u1ec7p chu\u1ea9n x\u00e1c cho t\u1eebng c\u00e1 nh\u00e2n c\u1ee5 th\u1ec3 v\u00e0 li\u00ean t\u1ee5c h\u1ecdc h\u1ecfi t\u1eeb m\u1ecdi k\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ch\u1ec9 c\u1ea7n thi\u1ebft l\u1eadp n\u1ed9i dung, m\u1ee5c ti\u00eau v\u00e0 c\u00e1c gi\u1edbi h\u1ea1n ki\u1ec3m so\u00e1t; c\u00e1c t\u00e1c nh\u00e2n s\u1ebd x\u1eed l\u00fd to\u00e0n b\u1ed9 ph\u1ea7n c\u00f2n l\u1ea1i v\u1edbi s\u1ef1 minh b\u1ea1ch tuy\u1ec7t \u0111\u1ed1i trong m\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra.<\/p>\n

“Ch\u00fang t\u00f4i x\u00e2y d\u1ef1ng Aampe d\u1ef1a tr\u00ean m\u1ed9t ni\u1ec1m tin v\u1eefng ch\u1eafc: m\u1ed9t t\u00e1c nh\u00e2n cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t m\u00f4 h\u00ecnh cho m\u1ed7i ph\u00e2n kh\u00fac,” Paul Meinshausen, \u0110\u1ed3ng S\u00e1ng L\u1eadp ki\u00eam CEO c\u1ee7a Aampe, cho bi\u1ebft.<\/b> “M\u1ed9t t\u00e1c nh\u00e2n ri\u00eang cho m\u1ed7i ng\u01b0\u1eddi d\u00f9ng s\u1ebd x\u00e2y d\u1ef1ng s\u1ef1 th\u1ea5u hi\u1ec3u nh\u1ea5t qu\u00e1n v\u00e0 kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n v\u1ec1 t\u1eebng kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n \u2014 t\u1eeb nh\u1ecbp sinh ho\u1ea1t, s\u1edf th\u00edch n\u1ed9i dung cho \u0111\u1ebfn nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 th\u00fac \u0111\u1ea9y h\u1ecd h\u00e0nh \u0111\u1ed9ng. V\u00e0 b\u1edfi v\u00ec h\u1ec7 th\u1ed1ng h\u1ecdc h\u1ecfi d\u1ef1a tr\u00ean ng\u1eef ngh\u0129a thay v\u00ec c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3, m\u1ecdi hi\u1ec3u bi\u1ebft thu \u0111\u01b0\u1ee3c \u0111\u1ec1u s\u1ebd k\u1ebf th\u1eeba sang l\u1ea7n t\u01b0\u01a1ng t\u00e1c ti\u1ebfp theo; kh\u00f4ng c\u00f3 g\u00ec b\u1eaft \u0111\u1ea7u t\u1eeb con s\u1ed1 kh\u00f4ng. MoEngage cung c\u1ea5p cho ch\u00fang t\u00f4i c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, chi\u1ec1u s\u00e2u k\u00eanh v\u00e0 m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng s\u00e2u r\u1ed9ng \u0111\u1ec3 bi\u1ebfn \u0111i\u1ec1u \u0111\u00f3 th\u00e0nh ti\u00eau chu\u1ea9n m\u1eb7c \u0111\u1ecbnh cho m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u, ch\u1ee9 kh\u00f4ng c\u00f2n l\u00e0 ngo\u1ea1i l\u1ec7.”<\/p>\n

Trong khu\u00f4n kh\u1ed5 c\u1ee7a th\u01b0\u01a1ng v\u1ee5 mua l\u1ea1i, \u0111\u1ed9i ng\u0169 s\u00e1ng l\u1eadp c\u1ee7a Aampe g\u1ed3m Paul Meinshausen, Schaun Wheeler v\u00e0 Sami Abboud s\u1ebd gia nh\u1eadp MoEngage \u0111\u1ec3 d\u1eabn d\u1eaft c\u00e1c s\u00e1ng ki\u1ebfn Ra Quy\u1ebft \u0110\u1ecbnh D\u1ef1a Tr\u00ean T\u00e1c Nh\u00e2n. Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a Aampe v\u1eabn s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 m\u00e0 kh\u00f4ng g\u1eb7p b\u1ea5t k\u1ef3 gi\u00e1n \u0111o\u1ea1n n\u00e0o, \u0111\u1ed3ng th\u1eddi \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00e1c ngu\u1ed3n l\u1ef1c b\u1ed5 sung v\u1ec1 k\u1ef9 thu\u1eadt, khoa h\u1ecdc d\u1eef li\u1ec7u v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u1eeb MoEngage.<\/p>\n

C\u00e1c t\u00e1c nh\u00e2n c\u1ee7a Aampe hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh th\u1ef1c t\u1ebf t\u1ea1i nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng h\u00e0ng h\u00e0ng \u0111\u1ea7u, bao g\u1ed3m Grab, Swiggy, ZenBusiness v\u00e0 Taxfix. Khi v\u1eadn h\u00e0nh \u1edf quy m\u00f4 l\u1edbn, n\u1ec1n t\u1ea3ng ch\u1ea1y h\u00e0ng tr\u0103m tri\u1ec7u t\u00e1c nh\u00e2n AI chuy\u00ean d\u1ee5ng v\u00e0 x\u1eed l\u00fd h\u01a1n 200 t\u1ef7 quy\u1ebft \u0111\u1ecbnh m\u1ed7i tu\u1ea7n.<\/p>\n

Grab \u2014 m\u1ed9t si\u00eau \u1ee9ng d\u1ee5ng h\u00e0ng \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1 \u2014 \u0111ang ph\u1ee5c v\u1ee5 h\u01a1n 52 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u00f3 giao d\u1ecbch h\u00e0ng th\u00e1ng tr\u00ean 8 th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec1u ph\u1ed1i c\u00e1c lu\u1ed3ng t\u01b0\u01a1ng t\u00e1c th\u00f4ng \u0111i\u1ec7p tr\u00ean c\u00e1c m\u1ea3ng di chuy\u1ec3n, giao \u0111\u1ed3 \u0103n v\u00e0 ng\u00e2n h\u00e0ng s\u1ed1 \u2014 t\u1ea5t c\u1ea3 ch\u1ec9 trong m\u1ed9t \u1ee9ng d\u1ee5ng duy nh\u1ea5t.<\/p>\n

“\u0110i\u1ec3m m\u1ea5u ch\u1ed1t th\u1ef1c s\u1ef1 m\u00e0 Aampe khai ph\u00f3ng \u0111\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a, m\u00e0 l\u00e0 \u1edf hi\u1ec7u \u1ee9ng c\u1ed9ng d\u1ed3n mang t\u00ednh t\u00edch l\u0169y. Khi ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y m\u1ed9t ng\u01b0\u1eddi d\u00f9ng b\u1ecb thu h\u00fat b\u1edfi gi\u00e1 tr\u1ecb c\u1ee7a s\u1ef1 ti\u1ec7n l\u1ee3i, b\u00e0i h\u1ecdc \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfp t\u1ee5c \u00e1p d\u1ee5ng cho m\u1ecdi l\u1ea7n ra m\u1eaft s\u1ea3n ph\u1ea9m, m\u1ecdi t\u00ednh n\u0103ng m\u1edbi v\u00e0 m\u1ecdi chi\u1ebfn d\u1ecbch trong t\u01b0\u01a1ng lai. Ch\u00fang t\u00f4i kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng b\u1eaft \u0111\u1ea7u t\u1eeb con s\u1ed1 kh\u00f4ng. \u0110i\u1ec1u \u0111\u00f3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n b\u00e0i to\u00e1n kinh t\u1ebf trong c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh c\u1ee7a m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u01b0 ch\u00fang t\u00f4i \u1edf quy m\u00f4 n\u00e0y,” Matias Singers, Tr\u01b0\u1edfng B\u1ed9 Ph\u1eadn Truy\u1ec1n Th\u00f4ng S\u1ea3n Ph\u1ea9m t\u1ea1i Grab, cho bi\u1ebft.<\/b><\/p>\n

Th\u01b0\u01a1ng v\u1ee5 n\u00e0y m\u1edf ra ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn m\u00e0 MoEngage g\u1ecdi l\u00e0 “B\u1eaft \u0110\u1ea7u T\u1eeb B\u1ea5t C\u1ee9 \u0110\u00e2u”. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u B2C c\u00f3 th\u1ec3 t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp t\u00e1c nh\u00e2n theo t\u1eebng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Aampe v\u00e0o n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng ho\u1eb7c t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb hi\u1ec7n c\u00f3 m\u00e0 kh\u00f4ng g\u00e2y gi\u00e1n \u0111o\u1ea1n; trong khi \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u1ee7a MoEngage s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m Aampe m\u1ed9t c\u00e1ch nguy\u00ean b\u1ea3n m\u00e0 kh\u00f4ng c\u1ea7n thay \u0111\u1ed5i b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec. D\u00f9 b\u1eb1ng c\u00e1ch n\u00e0o, gi\u1ea3i ph\u00e1p ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean t\u00e1c nh\u00e2n \u1edf c\u1ea5p \u0111\u1ed9 t\u1eebng c\u00e1 nh\u00e2n c\u0169ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn \u0111\u1ed1i v\u1edbi m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

S\u1ef1 ki\u1ec7n n\u00e0y c\u0169ng h\u1ee3p nh\u1ea5t c\u00e1c Ph\u00f2ng Th\u00ed Nghi\u1ec7m AI c\u1ee7a c\u1ea3 hai c\u00f4ng ty d\u01b0\u1edbi m\u1ed9t m\u1ee5c ti\u00eau duy nh\u1ea5t: x\u00e2y d\u1ef1ng th\u1ebf h\u1ec7 ti\u1ebfp theo c\u1ee7a ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean t\u00e1c nh\u00e2n, mang l\u1ea1i cho \u0111\u1ed9i ng\u0169 nghi\u00ean c\u1ee9u c\u1ee7a Aampe b\u1ed1i c\u1ea3nh \u1edf quy m\u00f4 tri\u1ec3n khai th\u1ef1c t\u1ebf tr\u00ean to\u00e0n b\u1ed9 c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u c\u1ee7a MoEngage nh\u1eb1m \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 c\u1ee7a nh\u1eefng gi\u1ea3i ph\u00e1p v\u1ed1n \u0111\u00e3 hi\u1ec7u qu\u1ea3.<\/p>\n

Gi\u1edbi Thi\u1ec7u v\u1ec1 Aampe<\/b><\/p>\n

Aampe \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2020, c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i San Francisco v\u00e0 s\u1edf h\u1eefu \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 l\u00e0m vi\u1ec7c t\u1eeb xa ho\u00e0n to\u00e0n tr\u00ean kh\u1eafp 14 qu\u1ed1c gia. C\u00f4ng ty \u0111\u01b0\u1ee3c s\u00e1ng l\u1eadp b\u1edfi b\u1ed9 ba nh\u00e0 khoa h\u1ecdc, g\u1ed3m Paul Meinshausen (CEO), Schaun Wheeler (Nh\u00e0 Khoa H\u1ecdc Tr\u01b0\u1edfng) v\u00e0 Sami Abboud (CTO). C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng h\u1ecdc t\u0103ng c\u01b0\u1eddng c\u1ee7a Aampe \u2014 t\u00edch h\u1ee3p thu\u1eadt to\u00e1n L\u1ea5y M\u1eabu Thompson v\u00e0 thu\u1eadt to\u00e1n \u0111a tay, c\u00f9ng v\u1edbi suy lu\u1eadn nh\u00e2n qu\u1ea3 \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng c\u00e1 nh\u00e2n \u2014 hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c tri\u1ec3n khai th\u1ef1c t\u1ebf t\u1ea1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi thu\u1ed9c c\u00e1c l\u0129nh v\u1ef1c fintech, giao \u0111\u1ed3 \u0103n, du l\u1ecbch, truy\u1ec1n th\u00f4ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, gi\u00fap h\u1ecd n\u00e2ng t\u1ea7m chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. T\u00ecm hi\u1ec3u th\u00eam t\u1ea1i aampe.com<\/a><\/p>\n

Gi\u1edbi Thi\u1ec7u v\u1ec1 MoEngage<\/b><\/p>\n

MoEngage l\u00e0 N\u1ec1n T\u1ea3ng T\u01b0\u01a1ng T\u00e1c v\u00e0 D\u1eef Li\u1ec7u Kh\u00e1ch H\u00e0ng D\u1ef1a Tr\u00ean T\u00e1c Nh\u00e2n \u0111\u01b0\u1ee3c h\u01a1n 1.350 th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u tin d\u00f9ng, bao g\u1ed3m Coca-Cola, Domino’s, Kredivo, Kayak, Soundcloud, 7-Eleven, Zalora, Air Asia Move v\u00e0 Robinsons Retail. N\u1ec1n t\u1ea3ng n\u00e0y k\u1ebft h\u1ee3p kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng chuy\u00ean s\u00e2u, quy tr\u00ecnh ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean t\u00e1c nh\u00e2n th\u00f4ng qua c\u00e1c T\u00e1c Nh\u00e2n Merlin AI, v\u00e0 kh\u1ea3 n\u0103ng \u0111i\u1ec1u ph\u1ed1i \u0111a k\u00eanh tr\u00ean c\u00e1c k\u00eanh tin nh\u1eafn v\u00e0 giao di\u1ec7n hi\u1ec3n th\u1ecb, gi\u00fap c\u00e1c \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a \u1edf m\u1ecdi quy m\u00f4. MoEngage ho\u1ea1t \u0111\u1ed9ng tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u v\u1edbi 15 v\u0103n ph\u00f2ng t\u1ea1i B\u1eafc M\u1ef9, khu v\u1ef1c EMEA (Ch\u00e2u \u00c2u, Trung \u0110\u00f4ng, Ch\u00e2u Phi) v\u00e0 Ch\u00e2u \u00c1. T\u00ecm hi\u1ec3u th\u00eam t\u1ea1i moengage.com<\/a>.<\/p>\n

Logo: https:\/\/mma.prnasia.com\/media2\/2815704\/6011082\/MoEngage_Logo.jpg?p=medium600<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Th\u01b0\u01a1ng v\u1ee5 ho\u00e0n thi\u1ec7n t\u1ea7m nh\u00ecn c\u1ee7a MoEngage v\u1ec1 m\u1ed9t N\u1ec1n T\u1ea3ng T\u01b0\u01a1ng T\u00e1c v\u00e0 D\u1eef Li\u1ec7u Kh\u00e1ch H\u00e0ng D\u1ef1a Tr\u00ean T\u00e1c Nh\u00e2n SINGAPORE, ng\u00e0y 24 th\u00e1ng 6 n\u0103m 2026 \/PRNewswire\/ —\u00a0MoEngage, n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u v\u00e0 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean t\u00e1c nh\u00e2n \u0111\u01b0\u1ee3c h\u01a1n 1.350 th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u tin […]\n","protected":false},"author":2604,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-49403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nMoEngage Mua L\u1ea1i Aampe, Mang Gi\u1ea3i Ph\u00e1p Ra Quy\u1ebft \u0110\u1ecbnh D\u1ef1a Tr\u00ean T\u00e1c Nh\u00e2n T\u1ef7 L\u1ec7 1:1 \u0111\u1ebfn c\u00e1c \u0110\u1ed9i Ng\u0169 Ti\u1ebfp Th\u1ecb B2C<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/moengage-mua-lai-aampe-mang-giai-phap-ra-quyet-dinh-dua-tren-tac-nhan-ty-le-11-den-cac-doi-ngu-tiep-thi-b2c\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MoEngage Mua L\u1ea1i Aampe, Mang Gi\u1ea3i Ph\u00e1p Ra Quy\u1ebft \u0110\u1ecbnh D\u1ef1a Tr\u00ean T\u00e1c Nh\u00e2n T\u1ef7 L\u1ec7 1:1 \u0111\u1ebfn c\u00e1c \u0110\u1ed9i Ng\u0169 Ti\u1ebfp Th\u1ecb B2C\" \/>\n<meta property=\"og:description\" content=\"Th\u01b0\u01a1ng v\u1ee5 ho\u00e0n thi\u1ec7n t\u1ea7m nh\u00ecn c\u1ee7a MoEngage v\u1ec1 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