{"id":49335,"date":"2026-06-23T00:00:12","date_gmt":"2026-06-22T17:00:12","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/tuborg-mo-ra-ky-nguyen-moi-voi-chien-dich-sao-phai-theo-chuan\/"},"modified":"2026-06-23T00:00:12","modified_gmt":"2026-06-22T17:00:12","slug":"tuborg-mo-ra-ky-nguyen-moi-voi-chien-dich-sao-phai-theo-chuan","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/tuborg-mo-ra-ky-nguyen-moi-voi-chien-dich-sao-phai-theo-chuan\/","title":{"rendered":"Tuborg m\u1edf ra k\u1ef7 nguy\u00ean m\u1edbi v\u1edbi chi\u1ebfn d\u1ecbch &#8220;Sao ph\u1ea3i theo chu\u1ea9n&#8221;"},"content":{"rendered":"<div>\n<p class=\"prntac\">C\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u n\u0103ng \u0111\u1ed9ng th\u00f4ng qua h\u1ee3p t\u00e1c v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng \u00e2m nh\u1ea1c to\u00e0n c\u1ea7u Jay Park nh\u1eb1m th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c th\u1ecb tr\u01b0\u1eddng t\u1ea1i Ch\u00e2u \u00c1<\/p>\n<p class=\"prntac\">Nh\u1ea5p v\u00e0o\u00a0<a href=\"https:\/\/drive.google.com\/drive\/folders\/1AQY4HDrgBS0Z0G8aeUD_3LTLW4I53ueu?usp=drive_link\" target=\"_blank\" rel=\"nofollow\" style=\"color: #0000FF\">\u0111\u00e2y<\/a>\u00a0\u0111\u1ec3 t\u1ea3i xu\u1ed1ng h\u00ecnh \u1ea3nh c\u00f3 \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao<\/p>\n<p>H\u1ed2NG K\u00d4NG, ng\u00e0y 22 th\u00e1ng 6 n\u0103m 2026 \/PRNewswire\/ &#8212; Tuborg, th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf ch\u1ee7 l\u1ef1c c\u1ee7a Carlsberg Ch\u00e2u \u00c1, \u0111ang ti\u1ebfp t\u1ee5c ph\u00e1t huy \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng t\u1eeb chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o to\u00e0n c\u1ea7u &#8220;Sao ph\u1ea3i theo chu\u1ea9n&#8221;, \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u l\u1ea7n \u0111\u1ea7u v\u00e0o th\u00e1ng 3 n\u0103m nay. Chi\u1ebfn d\u1ecbch hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m \u1edf Ch\u00e2u \u00c1, bao g\u1ed3m Trung Qu\u1ed1c, Vi\u1ec7t Nam v\u00e0 Myanmar.<\/p>\n<p>Trong b\u1ed1i c\u1ea3nh th\u1ebf h\u1ec7 Gen Z ng\u00e0y c\u00e0ng \u0111\u1ec1 cao vi\u1ec7c th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n v\u00e0 c\u00e1 t\u00ednh ri\u00eang, Tuborg ti\u1ebfp t\u1ee5c l\u00e0m m\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m duy tr\u00ec s\u1ef1 ph\u00f9 h\u1ee3p v\u1ec1 v\u0103n h\u00f3a v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n kh\u00e1c bi\u1ec7t. Ph\u00f9 h\u1ee3p v\u1edbi tham v\u1ecdng c\u1ee7a t\u1eadp \u0111o\u00e0n Carlsberg trong vi\u1ec7c c\u1ee7ng c\u1ed1 danh m\u1ee5c th\u01b0\u01a1ng hi\u1ec7u bia to\u00e0n c\u1ea7u, Tuborg gi\u1edbi thi\u1ec7u di\u1ec7n m\u1ea1o m\u1edbi \u2014 v\u1edbi thi\u1ebft k\u1ebf t\u00e1o b\u1ea1o v\u00e0 n\u0103ng \u0111\u1ed9ng l\u00e0m n\u1ed5i b\u1eadt s\u1ee9c s\u1ed1ng v\u00e0 s\u1ee9c h\u1ea5p d\u1eabn hi\u1ec7n \u0111\u1ea1i trong khi v\u1eabn duy tr\u00ec nh\u1eefng gi\u00e1 tr\u1ecb bi\u1ec3u t\u01b0\u1ee3ng v\u1ed1n c\u00f3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder4280\" align=\"center\">\n<p title=\"\"><iframe id=\"PlayMedia_1\" src=\"https:\/\/mmx.prnasia.com\/media\/MS1868772\/983002ab00c44df99aa7e577ddb87b87.mp4?id=OA2726025\" width=\"560\" height=\"325\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<\/p><\/div>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder4443\" style=\"TEXT-ALIGN: center; WIDTH: 100%\">\n<p><a href=\"https:\/\/mmx.prnasia.com\/media\/MS1869876\/d1a33a0785114e86a6ba041183c6ae82.jpg?id=OA2726913&amp;p=medium600\" target=\"_blank\" style=\"color: #0000FF\"><img decoding=\"async\" src=\"https:\/\/mmx.prnasia.com\/media\/MS1869876\/d1a33a0785114e86a6ba041183c6ae82.jpg?id=OA2726913&amp;p=medium600\" title=\"\" alt=\"\"><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>\u0110\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean m\u1ed1i li\u00ean k\u1ebft l\u00e2u d\u00e0i v\u1edbi \u00e2m nh\u1ea1c, s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m x\u00e3 h\u1ed9i s\u00f4i \u0111\u1ed9ng, chi\u1ebfn d\u1ecbch \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u1ea7n n\u00e0y mang \u0111\u1ebfn m\u1ed9t Tuborg tr\u1ebb trung, t\u00e1o b\u1ea1o v\u00e0 gi\u00e0u n\u0103ng l\u01b0\u1ee3ng h\u01a1n, s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng bia ti\u1ebfp th<span id=\"spanHghlteeef\">eo.<\/span><\/p>\n<p>Trong khu\u00f4n kh\u1ed5 chi\u1ebfn d\u1ecbch l\u1ea7nn\u00e0y, Tuborg \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi ngh\u1ec7 s\u0129 ng\u01b0\u1eddi M\u1ef9 g\u1ed1c H\u00e0n n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi Jay Park l\u00e0m \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi t\u1ea1i Ch\u00e2u \u00c1. L\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng \u00e2m nh\u1ea1c \u0111a v\u0103n h\u00f3a tr\u1ea3i d\u00e0i c\u00e1c d\u00f2ng nh\u1ea1c K-pop, hip-hop v\u00e0 R&amp;B, Jay Park \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o Gen Z bi\u1ebft \u0111\u1ebfn v\u00e0 l\u00e0 hi\u1ec7n th\u00e2n cho m\u1ed1i li\u00ean h\u1ec7 s\u00e2u s\u1eafc v\u1edbi \u00e2m nh\u1ea1c v\u00e0 v\u0103n ho\u00e1 hip-hop. H\u00e0nh tr\u00ecnh t\u1eeb vi\u1ec7c b\u01b0\u1edbc ra kh\u1ecfi con \u0111\u01b0\u1eddng th\u1ea7n t\u01b0\u1ee3ng truy\u1ec1n th\u1ed1ng \u0111\u1ebfn vi\u1ec7c kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh l\u00e0 m\u1ed9t ngh\u1ec7 s\u0129 v\u00e0 doanh nh\u00e2n \u0111\u1ed9c l\u1eadp c\u1ee7a anh ph\u1ea3n \u00e1nh r\u00f5 n\u00e9t tinh th\u1ea7n &#8220;Sao ph\u1ea3i theo chu\u1ea9n&#8221; c\u1ee7a Tuborg. S\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a Jay Park trong l\u0129nh v\u1ef1c \u00e2m nh\u1ea1c, th\u1eddi trang v\u00e0 v\u0169 \u0111\u1ea1o gi\u00fap anh tr\u1edf th\u00e0nh g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n l\u00fd t\u01b0\u1edfng \u0111\u1ec3 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ebfn th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb.<\/p>\n<p>B\u00ean c\u1ea1nh s\u1ef1 nghi\u1ec7p \u00e2m nh\u1ea1c \u0111\u1ed3 s\u1ed9 v\u1edbi nhi\u1ec1u chuy\u1ebfn l\u01b0u di\u1ec5n g\u1ea7n \u0111\u00e2y tr\u00ean kh\u1eafp Ch\u00e2u \u00c1, vai tr\u00f2 c\u1ed1 v\u1ea5n c\u1ee7a Jay Park trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u1ed5i ti\u1ebfng nh\u01b0\u00a0<i>Street Dance of China<\/i>\u00a0v\u00e0\u00a0<i>The Rap of China<\/i> c\u0169ng kh\u1eb3ng \u0111\u1ecbnh s\u1ee9c \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng c\u1ee7a anh \u0111\u1ed1i v\u1edbi v\u0103n h\u00f3a \u0111\u1ea1i ch\u00fang trong khu v\u1ef1c. Tinh th\u1ea7n d\u00e1m th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n, kh\u00f4ng ng\u1ea1i ph\u00e1 v\u1ee1 nh\u1eefng khu\u00f4n m\u1eabu theo l\u1ed1i m\u00f2n c\u1ee7a Jay Park ho\u00e0n to\u00e0n \u0111\u1ed3ng \u0111i\u1ec7u v\u1edbi DNA c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Tuborg, qua \u0111\u00f3 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p \u0111\u1ea7y c\u1ea3m h\u1ee9ng \u0111\u1ec3 m\u1ed7i ng\u01b0\u1eddi tr\u1ebb c\u00f3 th\u1ec3 t\u1ef1 tin l\u1ef1a ch\u1ecdn con \u0111\u01b0\u1eddng c\u1ee7a ri\u00eang m\u00ec<span id=\"spanHghlt0c92\">nh.<\/span><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder6594\" style=\"TEXT-ALIGN: center; WIDTH: 100%\">\n<p><a href=\"https:\/\/mmx.prnasia.com\/media\/MS1868881\/cd86983be4fd4afaae0f04406a78ad28.jpg?id=OA2726028&amp;p=medium600\" target=\"_blank\" style=\"color: #0000FF\"><img decoding=\"async\" src=\"https:\/\/mmx.prnasia.com\/media\/MS1868881\/cd86983be4fd4afaae0f04406a78ad28.jpg?id=OA2726028&amp;p=medium600\" title=\"\" alt=\"\"><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>Th\u00f4ng qua m\u00e0n k\u1ebft h\u1ee3p c\u00f9ng Jay Park, chi\u1ebfn d\u1ecbch &#8220;Sao ph\u1ea3i theo chu\u1ea9n?&#8221; truy\u1ec1n t\u1ea3i m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u1ea7y \u00fd ngh\u0129a, t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng c\u1ea3m s\u00e2u s\u1eafc v\u1edbi th\u1ebf h\u1ec7 tr\u1ebb ng\u00e0y nay. Chi\u1ebfn d\u1ecbch ph\u1ea3n \u00e1nh nh\u1eefng \u00e1p l\u1ef1c, k\u1ef3 v\u1ecdng v\u00e0 chu\u1ea9n m\u1ef1c x\u00e3 h\u1ed9i m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng Gen Z ph\u1ea3i \u0111\u1ed1i m\u1eb7t trong cu\u1ed9c s\u1ed1ng h\u1eb1ng ng\u00e0y \u2014 nh\u1eefng y\u1ebfu t\u1ed1 th\u01b0\u1eddng c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n v\u00e0 ng\u0103n h\u1ecd ph\u00e1t huy t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. Th\u00f4ng qua chi\u1ebfn d\u1ecbch n\u00e0y, Tuborg khuy\u1ebfn kh\u00edch gi\u1edbi tr\u1ebb \u0111\u1ed1i \u0111\u1ea7u v\u1edbi nh\u1eefng r\u00e0o c\u1ea3n \u0111\u00f3, tho\u00e1t kh\u1ecfi c\u00e1c k\u1ef3 v\u1ecdng \u0111\u00e3 tr\u1edf n\u00ean l\u1ed7i th\u1eddi v\u00e0 t\u1ef1 tin theo \u0111u\u1ed5i con \u0111\u01b0\u1eddng ri\u00eang c\u1ee7a m\u00ecnh. V\u1ec1 c\u1ed1t l\u00f5i, &#8220;Sao ph\u1ea3i theo chu\u1ea9n?&#8221; l\u00e0 s\u1ef1 t\u00f4n vinh c\u00e1 t\u00ednh ri\u00eang, s\u1ef1 t\u1ef1 do v\u00e0 l\u00f2ng d\u0169ng c\u1ea3m \u0111\u1ec3 b\u01b0\u1edbc ra kh\u1ecfi nh\u1eefng khu\u00f4n kh\u1ed5 quen thu\u1ed9c, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho Gen Z t\u1eadn h\u01b0\u1edfng cu\u1ed9c s\u1ed1ng tr\u1ecdn v\u1eb9n nh\u1ea5t v\u00e0 tr\u1edf th\u00e0nh phi\u00ean b\u1ea3n t\u1ed1t nh\u1ea5t c\u1ee7a ch\u00ednh m\u00ecnh.<\/p>\n<p>Tuborg c\u0169ng gi\u1edbi thi\u1ec7u di\u1ec7n m\u1ea1o lon m\u1edbi, th\u1ec3 hi\u1ec7n tinh th\u1ea7n s\u00e1ng t\u1ea1o t\u00e1o b\u1ea1o v\u00e0 kh\u00e1c bi\u1ec7t v\u1edbi th\u00f4ng \u0111i\u1ec7p &#8220;Di\u1ec7n m\u1ea1o m\u1edbi, ch\u1ea5t ri\u00eang kh\u00f4ng \u0111\u1ed5i&#8221;. Thi\u1ebft k\u1ebf m\u1edbi \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean ng\u00f4n ng\u1eef th\u1ecb gi\u00e1c hi\u1ec7n \u0111\u1ea1i, l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb nh\u1ecbp \u0111i\u1ec7u s\u00f4i \u0111\u1ed9ng c\u1ee7a \u00e2m nh\u1ea1c, k\u1ebft h\u1ee3p c\u00f9ng \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n m\u00e0u s\u1eafc n\u1ed5i b\u1eadt v\u00e0 c\u00e1c chi ti\u1ebft \u0111\u01b0\u1ee3c tinh ch\u1ec9nh \u0111\u1ec3 t\u0103ng s\u1ee9c h\u00fat tr\u00ean k\u1ec7 h\u00e0ng. Bi\u1ec3u t\u01b0\u1ee3ng &#8220;Clockman&#8221; \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt h\u01a1n, k\u1ebft h\u1ee3p c\u00f9ng hai gam m\u00e0u xanh l\u00e1 v\u00e0 xanh d\u01b0\u01a1ng \u0111\u1eb7c tr\u01b0ng mang phong c\u00e1ch thi\u1ebft k\u1ebf \u0111\u1eadm ch\u1ea5t hi\u1ec7n \u0111\u1ea1i g\u00f3p ph\u1ea7n th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t tinh th\u1ea7n &#8220;Sao ph\u1ea3i theo chu\u1ea9n?&#8221; m\u00e0 Tuborg theo \u0111u\u1ed5i.<\/p>\n<p>Song song v\u1edbi \u0111\u00f3, phi\u00ean b\u1ea3n chai th\u00e1ch th\u1ee9c nh\u1eefng quy chu\u1ea9n truy\u1ec1n th\u1ed1ng b\u1eb1ng h\u1ec7 th\u1ed1ng n\u1eafp gi\u1eadt m\u1edf \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn, mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m &#8220;m\u1edf b\u1ea5t c\u1ee9 khi n\u00e0o b\u1ea1n mu\u1ed1n&#8221; li\u1ec1n m\u1ea1ch. T\u00ednh n\u0103ng n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi l\u1ed1i s\u1ed1ng ng\u1eabu h\u1ee9ng h\u01a1n, c\u1ee7ng c\u1ed1 tinh th\u1ea7n t\u1ef1 do c\u1ee7a Tuborg \u0111\u1ed3ng th\u1eddi n\u00e2ng cao h\u01a1n n\u1eefa s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c \u0111\u1ec1 cao tr\u1ea3i nghi\u1ec7m.<\/p>\n<p><b>Jeff Chong, Gi\u00e1m \u0111\u1ed1c ph\u1ee5 tr\u00e1ch Th\u01b0\u01a1ng hi\u1ec7u Qu\u1ed1c t\u1ebf Cao c\u1ea5p c\u1ee7a Carlsberg Ch\u00e2u \u00c1, cho bi\u1ebft<\/b>: &#8220;L\u1ea7n l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u00e0y kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c thay \u0111\u1ed5i \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u hay thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m \u2014 n\u00f3 c\u00f2n th\u1ec3 hi\u1ec7n m\u1ed9t b\u01b0\u1edbc ph\u00e1t tri\u1ec3n r\u1ed9ng l\u1edbn h\u01a1n c\u1ee7a Tuborg v\u1edbi t\u01b0 c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Trong b\u1ed1i c\u1ea3nh k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang chuy\u1ec3n t\u1eeb vi\u1ec7c l\u1ef1a ch\u1ecdn nh\u1eefng l\u1ee3i \u00edch ch\u1ee9c n\u0103ng sang c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i v\u1ec1 v\u0103n h\u00f3a, &#8216;Sao ph\u1ea3i theo chu\u1ea9n&#8217; l\u00e0 b\u01b0\u1edbc ph\u00e1t tri\u1ec3n ti\u1ebfp theo trong h\u00e0nh tr\u00ecnh \u0111\u1ecbnh h\u00ecnh b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i. Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi Jay Park gi\u00fap khu\u1ebfch \u0111\u1ea1i ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng t\u00e1o b\u1ea1o v\u00e0 l\u1ea1c quan c\u1ee7a Tuborg, \u0111\u1ed3ng th\u1eddi cho ph\u00e9p ch\u00fang t\u00f4i k\u1ebft n\u1ed1i hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi th\u1ebf h\u1ec7 ng\u00e0y nay&#8221;.<\/p>\n<p><b>Daniel Thomas Grass, Gi\u00e1m \u0111\u1ed1c C\u1ea5p cao ph\u1ee5 tr\u00e1ch Ti\u1ebfp th\u1ecb c\u1ee7a Carlsberg Vi\u1ec7t Nam, cho bi\u1ebft<\/b>: &#8220;\u00c2m nh\u1ea1c lu\u00f4n l\u00e0 m\u1ed9t ph\u1ea7n c\u1ed1t l\u00f5i trong DNA c\u1ee7a Tuborg. Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c \u0111\u1ed3ng h\u00e0nh c\u00f9ng Jay Park trong vai tr\u00f2 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u l\u00e0 b\u01b0\u1edbc \u0111i t\u1ef1 nhi\u00ean, ti\u1ebfp n\u1ed1i nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n theo \u0111u\u1ed5i. Th\u00f4ng qua s\u1ef1 h\u1ee3p t\u00e1c n\u00e0y c\u00f9ng m\u1ed9t lo\u1ea1t tr\u1ea3i nghi\u1ec7m t\u00e1o b\u1ea1o v\u00e0 gi\u00e0u n\u0103ng l\u01b0\u1ee3ng, ch\u00fang t\u00f4i mong mu\u1ed1n k\u1ebft n\u1ed1i v\u1edbi th\u1ebf h\u1ec7 Gen Z theo c\u00e1ch ch\u00e2n th\u1ef1c, \u0111\u1ed3ng th\u1eddi truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ec3 h\u1ecd \u0111\u00f3n nh\u1eadn c\u00e1 t\u00ednh ri\u00eang, t\u1ef1 do th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n v\u00e0 t\u00f4n vinh nh\u1eefng \u0111i\u1ec1u l\u00e0m n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a m\u00ecnh.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder9000\" style=\"TEXT-ALIGN: center; WIDTH: 100%\">\n<p><a href=\"https:\/\/mmx.prnasia.com\/media\/MS1868770\/cb8793db93c34fef86617b2a3b92e607.jpg?id=OA2726027&amp;p=medium600\" target=\"_blank\" style=\"color: #0000FF\"><img decoding=\"async\" src=\"https:\/\/mmx.prnasia.com\/media\/MS1868770\/cb8793db93c34fef86617b2a3b92e607.jpg?id=OA2726027&amp;p=medium600\" title=\"\" alt=\"\"><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>Chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c kh\u1edfi \u0111\u1ed9ng b\u1eb1ng \u0111\u00eam nh\u1ea1c K-PULSE, n\u01a1i m\u00e0n tr\u00ecnh di\u1ec5n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng c\u1ee7a Jay Park \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh tinh th\u1ea7n chung c\u1ee7a chi\u1ebfn d\u1ecbch \u2013 \u0111\u00f3 ch\u00ednh l\u00e0 tinh th\u1ea7n l\u1ea5y v\u0103n h\u00f3a l\u00e0m tr\u1ecdng t\u00e2m trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng k\u00edch ho\u1ea1t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7<span id=\"spanHghltb931\">u.&#8221;<\/span><\/p>\n<p>Chi\u1ebfn d\u1ecbch \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1ea1i Trung Qu\u1ed1c, Vi\u1ec7t Nam v\u00e0 Myanmar th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho t\u1eebng th\u1ecb tr\u01b0\u1eddng, t\u1eadp trung v\u00e0o s\u1ef1 giao thoa gi\u1eefa \u00e2m nh\u1ea1c, th\u1eddi trang v\u00e0 v\u0103n h\u00f3a c\u1ed9ng \u0111\u1ed3ng. T\u1ea1i Trung Qu\u1ed1c, Tuborg khu\u1ebfch \u0111\u1ea1i chi\u1ebfn d\u1ecbch th\u00f4ng qua s\u1ef1 tham gia c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng (KOL) v\u00e0 c\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra (UGC) \u2014 khuy\u1ebfn kh\u00edch kh\u00e1n gi\u1ea3 th\u1ec3 hi\u1ec7n th\u00f4ng \u0111i\u1ec7p &#8220;Sao ph\u1ea3i theo chu\u1ea9n&#8221; theo c\u00e1ch ri\u00eang c\u1ee7a m\u00ecnh. T\u1ea1i Vi\u1ec7t Nam, c\u00e1c th\u1eed th\u00e1ch TikTok s\u00f4i \u0111\u1ed9ng c\u00f9ng lo\u1ea1t n\u1ed9i dung freestyle \u0111\u00e3 t\u1ea1o n\u00ean s\u00e2n ch\u01a1i \u0111\u1ec3 gi\u1edbi tr\u1ebb t\u1ef1 do th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh, \u0111\u1ed3ng th\u1eddi mang \u0111\u1ebfn nh\u1eefng c\u00e1ch di\u1ec5n gi\u1ea3i \u0111a d\u1ea1ng v\u00e0 \u0111\u1ea7y s\u00e1ng t\u1ea1o cho th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi<span id=\"spanHghltde08\">\u1ec7u.<\/span><\/p>\n<p>T\u1ea1i m\u1ed7i th\u1ecb tr\u01b0\u1eddng, chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c tri\u1ec3n khai theo c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng, k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c, n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f9ng s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a KOL v\u00e0 c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng. \u2013 t\u1ea5t c\u1ea3\u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c ch\u00e2n th\u1ef1c v\u00e0 kh\u1ea3 n\u0103ng lan t\u1ecfa t\u1ef1 nhi\u00ean c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n<p><b><u>Gi\u01a1\u0301i thi\u00ea\u0323u v\u1ec1 Carlsberg Ch\u00e2u \u00c1<\/u><\/b>\u00a0<\/p>\n<p>\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 1847 b\u1edfi nh\u00e0 s\u1ea3n xu\u1ea5t bia J.C. Jacobsen, t\u1eadp \u0111o\u00e0n Carlsberg l\u00e0 m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n bia h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, s\u1edf h\u1eefu m\u00f4\u0323t danh m\u1ee5c h\u1ea5p d\u1eabn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bia v\u00e0 \u0111\u1ed3 u\u1ed1ng kh\u00e1c. V\u1edbi h\u01a1n 37.000 nh\u00e2n vi\u00ean v\u00e0 hi\u1ec7n di\u1ec7n t\u1ea1i h\u01a1n 125 th\u1ecb tr\u01b0\u1eddng, t\u1eadp \u0111o\u00e0n Carlsberg theo \u0111u\u1ed5i s\u1ee9 m\u1ec7nh sa\u0309n xu\u1ea5t bia v\u00ec m\u1ed9t hi\u1ec7n t\u1ea1i t\u1ed1t \u0111\u1eb9p v\u00e0 m\u1ed9t t\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng h\u01a1n. Ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 b\u1ec1n v\u1eefng h\u1ed7 tr\u1ee3 cho s\u1ee9 m\u1ec7nh n\u00e0y \u2013 \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y nh\u1eefng n\u1ed7 l\u1ef1c mang l\u1ea1i gi\u00e1 tr\u1ecb cho c\u1ed5 \u0111\u00f4ng v\u00e0 x\u00e3 h\u1ed9i.\u00a0<\/p>\n<p>Carlsberg Ch\u00e2u \u00c1 l\u00e0 khu v\u1ef1c n\u0103ng \u0111\u1ed9ng va\u0300 \u0111a da\u0323ng g\u1ed3m 8 th\u1ecb tr\u01b0\u1eddng hoa\u0323t \u0111\u00f4\u0323ng: Campuchia, Trung Qu\u1ed1c, \u0110\u1eb7c khu H\u00e0nh ch\u00ednh H\u1ed3ng K\u00f4ng, L\u00e0o, Malaysia, Myanmar, Singapore v\u00e0 Vi\u1ec7t Nam. T\u1ed5ng c\u1ed9ng, chu\u0301ng t\u00f4i co\u0301 34 nh\u00e0 m\u00e1y bia v\u00e0 kho\u1ea3ng 12.000 nh\u00e2n vi\u00ean tr\u00ean kh\u1eafp c\u00e1c th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1. V\u0103n ph\u00f2ng Khu v\u1ef1c Ch\u00e2u \u00c1 \u0111\u0103\u0323t t\u1ea1i H\u1ed3ng K\u00f4ng.\u00a0<\/p>\n<p><b><u>Gi\u1edbi thi\u1ec7u v\u1ec1 Tuborg<\/u><\/b><\/p>\n<p>Tuborg l\u00e0 th\u01b0\u01a1ng hi\u1ec7u bia n\u0103ng \u0111\u1ed9ng, kh\u00e1c bi\u1ec7t v\u00e0 gi\u00e0u t\u00ednh s\u00e1ng t\u1ea1o, ra \u0111\u1eddi t\u1ea1i Copenhagen v\u00e0o n\u0103m 1880. V\u1edbi ph\u01b0\u01a1ng ch\u00e2m &#8220;Stagnation is Decline&#8221; \u0111\u01b0\u1ee3c kh\u1eafc ph\u00eda tr\u00ean c\u1eeda ra v\u00e0o nh\u00e0 m\u00e1y bia \u0111\u1ea7u ti\u00ean, Tuborg lu\u00f4n \u0111\u00f3n nh\u1eadn s\u1ef1 ti\u1ebfn b\u1ed9 v\u00e0 chuy\u1ec3n \u0111\u1ed9ng, \u0111\u00f3ng vai tr\u00f2 kh\u01a1i nh\u1ecbp cho nhi\u1ec1u th\u1ebf h\u1ec7 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi. L\u00e0 th\u01b0\u01a1ng hi\u1ec7u g\u1eafn b\u00f3 ch\u1eb7t ch\u1ebd v\u1edbi v\u0103n h\u00f3a gi\u1edbi tr\u1ebb, \u00e2m nh\u1ea1c v\u00e0 s\u1ef1 t\u1ef1 do th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n, Tuborg kh\u00f4ng ng\u1eebng t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m truy\u1ec1n c\u1ea3m h\u1ee9ng, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi tr\u1ebb kh\u00e1m ph\u00e1, k\u1ebft n\u1ed1i v\u00e0 s\u1ed1ng tr\u1ecdn v\u1eb9n v\u1edbi c\u00e1 t\u00ednh ri\u00eang. \u0110\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi h\u01b0\u01a1ng v\u1ecb t\u01b0\u01a1i m\u00e1t, d\u1ec5 u\u1ed1ng c\u00f9ng v\u1ecb \u0111\u1eafng c\u00e2n b\u1eb1ng, Tuborg hi\u1ec7n \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i t\u1ea1i h\u01a1n 80 qu\u1ed1c gia v\u00e0 \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 m\u1ed9t trong 10 th\u01b0\u01a1ng hi\u1ec7u bia cao c\u1ea5p h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u bia phong c\u00e1ch hi\u1ec7n \u0111\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\">  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u n\u0103ng \u0111\u1ed9ng th\u00f4ng qua h\u1ee3p t\u00e1c v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng \u00e2m nh\u1ea1c to\u00e0n c\u1ea7u Jay Park nh\u1eb1m th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c th\u1ecb tr\u01b0\u1eddng t\u1ea1i Ch\u00e2u \u00c1 Nh\u1ea5p v\u00e0o\u00a0\u0111\u00e2y\u00a0\u0111\u1ec3 t\u1ea3i xu\u1ed1ng h\u00ecnh \u1ea3nh c\u00f3 \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao H\u1ed2NG K\u00d4NG, ng\u00e0y 22 th\u00e1ng 6 n\u0103m 2026 \/PRNewswire\/ &#8212; [&#8230;]\n","protected":false},"author":2604,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-49335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tuborg m\u1edf ra k\u1ef7 nguy\u00ean m\u1edbi v\u1edbi chi\u1ebfn d\u1ecbch &quot;Sao ph\u1ea3i theo chu\u1ea9n&quot;<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/tuborg-mo-ra-ky-nguyen-moi-voi-chien-dich-sao-phai-theo-chuan\/\" \/>\n<meta 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