{"id":48731,"date":"2026-06-02T10:53:44","date_gmt":"2026-06-02T03:53:44","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/?p=48731"},"modified":"2026-06-02T10:53:44","modified_gmt":"2026-06-02T03:53:44","slug":"canon-va-travellive-khoi-dong-chien-dich-ho-tro-sang-tao-noi-dung-du-lich-viet-nam","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/canon-va-travellive-khoi-dong-chien-dich-ho-tro-sang-tao-noi-dung-du-lich-viet-nam\/","title":{"rendered":"Canon v\u00e0 Travellive kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch h\u1ed7 tr\u1ee3 s\u00e1ng t\u1ea1o n\u1ed9i dung du l\u1ecbch Vi\u1ec7t Nam"},"content":{"rendered":"

Canon Marketing Vi\u1ec7t Nam v\u00e0 Travellive Media Group v\u1eeba kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch \u201cTell the Story of Vietnam\u201d tr\u00ean ph\u1ea1m vi to\u00e0n qu\u1ed1c, h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 marketing v\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung t\u1ea1i c\u00e1c doanh nghi\u1ec7p du l\u1ecbch n\u00e2ng cao n\u0103ng l\u1ef1c k\u1ec3 chuy\u1ec7n b\u1eb1ng video ng\u1eafn, g\u00f3p ph\u1ea7n qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh Vi\u1ec7t Nam \u0111\u1ebfn du kh\u00e1ch trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf.<\/em><\/strong><\/p>\n

\u0110\u00e2y l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e1y \u1ea3nh tri\u1ec3n khai chi\u1ebfn d\u1ecbch \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o vi\u1ec7c n\u00e2ng cao n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t n\u1ed9i dung video ng\u1eafn ch\u00e2n th\u1ef1c cho c\u00e1c \u0111\u1ed9i ng\u0169 inhouse t\u1ea1i doanh nghi\u1ec7p du l\u1ecbch. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c Canon Marketing Vi\u1ec7t Nam v\u00e0 Travellive ph\u1ed1i h\u1ee3p th\u1ef1c hi\u1ec7n v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cng\u01b0\u1eddi hi\u1ec3u Vi\u1ec7t Nam nh\u1ea5t l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111ang l\u00e0m vi\u1ec7c trong ng\u00e0nh du l\u1ecbch\u201d.<\/p>\n

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Chi\u1ebfn d\u1ecbch di\u1ec5n ra trong m\u00f9a h\u00e8 2026 v\u1edbi ba ho\u1ea1t \u0111\u1ed9ng ch\u00ednh g\u1ed3m chu\u1ed7i workshop \u201cThe New Language of Travel\u201d, cu\u1ed9c thi video ng\u1eafn \u201cThe Insider Lens\u201d v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u201cHappy Vietnam\u201d. M\u1ee5c ti\u00eau l\u00e0 chia s\u1ebb th\u00f4ng tin, gi\u1ea3i ph\u00e1p v\u00e0 h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt nh\u1eb1m gi\u00fap c\u00e1c doanh nghi\u1ec7p du l\u1ecbch n\u00e2ng cao hi\u1ec7u qu\u1ea3 s\u1ea3n xu\u1ea5t n\u1ed9i dung ti\u1ebfp th\u1ecb.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng du l\u1ecbch \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong h\u00e0nh vi ti\u1ebfp c\u1eadn th\u00f4ng tin c\u1ee7a du kh\u00e1ch. H\u01a1n 90% du kh\u00e1ch tr\u1ebb t\u1ea1i Vi\u1ec7t Nam l\u1ef1a ch\u1ecdn \u0111i\u1ec3m \u0111\u1ebfn sau khi xem video tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u, h\u01a1n 82% ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u00e1c nh\u1eadn video c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, n\u1ed9i dung ch\u00e2n th\u1ef1c \u0111ang tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 du l\u1ecbch.<\/p>\n

Tuy nhi\u00ean, ph\u1ea7n l\u1edbn doanh nghi\u1ec7p du l\u1ecbch hi\u1ec7n t\u1ef1 s\u1ea3n xu\u1ea5t n\u1ed9i dung v\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 h\u1ea1n ch\u1ebf, trong khi y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh, k\u1ef9 n\u0103ng k\u1ec3 chuy\u1ec7n v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t ng\u00e0y c\u00e0ng cao. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do \u0111\u1ec3 Canon v\u00e0 Travellive tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 d\u00e0nh ri\u00eang cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung trong ng\u00e0nh.<\/p>\n

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B\u00e0 L\u00ea Minh Ph\u01b0\u1ee3ng – Nh\u00e0 s\u00e1ng l\u1eadp ki\u00eam T\u1ed5ng gi\u00e1m \u0111\u1ed1c Travellive, cho bi\u1ebft Travellive \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh v\u1edbi ng\u00e0nh du l\u1ecbch Vi\u1ec7t Nam h\u01a1n 20 n\u0103m v\u00e0 tin r\u1eb1ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng b\u00e1 du l\u1ecbch c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb h\u00e0ng ngh\u00ecn th\u01b0\u1edbc phim ch\u00e2n th\u1ef1c \u0111\u01b0\u1ee3c t\u1ea1o ra m\u1ed7i ng\u00e0y b\u1edfi ch\u00ednh nh\u1eefng ng\u01b0\u1eddi \u0111ang l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c n\u00e0y. Nh\u1eefng c\u1ea3m x\u00fac ch\u00e2n th\u1eadt \u0111\u01b0\u1ee3c chia s\u1ebb s\u1ebd t\u1ea1o n\u00ean hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n

Trong khu\u00f4n kh\u1ed5 chi\u1ebfn d\u1ecbch, chu\u1ed7i workshop \u201cThe New Language of Travel\u201d \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c mi\u1ec5n ph\u00ed d\u00e0nh cho marketers, content creators v\u00e0 \u0111\u1ed9i ng\u0169 s\u1ea3n xu\u1ea5t n\u1ed9i b\u1ed9 t\u1ea1i c\u00e1c doanh nghi\u1ec7p du l\u1ecbch. N\u1ed9i dung t\u1eadp trung v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 xu h\u01b0\u1edbng ti\u00eau th\u1ee5 n\u1ed9i dung c\u1ee7a du kh\u00e1ch, c\u00e1ch \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a video du l\u1ecbch, ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u t\u01b0 thi\u1ebft b\u1ecb ph\u00f9 h\u1ee3p v\u00e0 t\u1ed5 ch\u1ee9c c\u00f4ng vi\u1ec7c cho c\u00e1c \u0111\u1ed9i s\u1ea3n xu\u1ea5t quy m\u00f4 nh\u1ecf.<\/p>\n

Workshop \u0111\u1ea7u ti\u00ean \u0111\u00e3 di\u1ec5n ra ng\u00e0y 28\/5 t\u1ea1i TP.HCM v\u1edbi s\u1ef1 tham gia c\u1ee7a g\u1ea7n 100 nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 nh\u00e2n s\u1ef1 ph\u1ee5 tr\u00e1ch ti\u1ebfp th\u1ecb, truy\u1ec1n th\u00f4ng \u0111\u1ebfn t\u1eeb c\u00e1c doanh nghi\u1ec7p kh\u00e1ch s\u1ea1n, l\u1eef h\u00e0nh v\u00e0 d\u1ecbch v\u1ee5 du l\u1ecbch. Ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 s\u1ef1 tham gia c\u1ee7a \u0111\u1ea1i di\u1ec7n doanh nghi\u1ec7p du l\u1ecbch, chuy\u00ean gia marketing, nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 chuy\u00ean vi\u00ean s\u1ea3n ph\u1ea9m c\u1ee7a Canon. C\u00e1c workshop ti\u1ebfp theo d\u1ef1 ki\u1ebfn \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 \u0110\u00e0 N\u1eb5ng trong th\u00e1ng 6.<\/p>\n

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\u00d4ng Yu Kai Ming Benny – Gi\u00e1m \u0111\u1ed1c Kinh doanh v\u00e0 Marketing Canon Marketing Vi\u1ec7t Nam, cho bi\u1ebft s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf s\u1ed1 \u0111ang t\u00e1c \u0111\u1ed9ng m\u1ea1nh \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng. Canon l\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 m\u1ea1nh cho h\u1ec7 sinh th\u00e1i s\u00e1ng t\u1ea1o n\u1ed9i dung nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1.<\/p>\n

B\u00ean c\u1ea1nh ho\u1ea1t \u0111\u1ed9ng \u0111\u00e0o t\u1ea1o, Canon v\u00e0 Travellive c\u0169ng ph\u00e1t \u0111\u1ed9ng cu\u1ed9c thi video ng\u1eafn \u201cThe Insider Lens\u201d d\u00e0nh cho c\u00e1c c\u00e1 nh\u00e2n v\u00e0 \u0111\u1ed9i nh\u00f3m s\u00e1ng t\u1ea1o n\u1ed9i dung trong doanh nghi\u1ec7p du l\u1ecbch. C\u00e1c t\u00e1c ph\u1ea9m c\u00f3 th\u1eddi l\u01b0\u1ee3ng t\u1ed1i \u0111a 90 gi\u00e2y, \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean g\u00f3c nh\u00ecn, t\u00ednh ch\u00e2n th\u1ef1c, kh\u1ea3 n\u0103ng k\u1ec3 chuy\u1ec7n, c\u1ea3m x\u00fac v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng k\u1ef9 thu\u1eadt.<\/p>\n

M\u1ed9t ho\u1ea1t \u0111\u1ed9ng kh\u00e1c mang t\u00ean \u201cHappy Vietnam\u201d s\u1ebd \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1ea1i c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 khu ngh\u1ec9 d\u01b0\u1ee1ng ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf. Ban t\u1ed5 ch\u1ee9c s\u1ebd ghi l\u1ea1i nh\u1eefng kho\u1ea3nh kh\u1eafc tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a du kh\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c th\u01b0\u1edbc phim ng\u1eafn v\u1ec1 h\u00ecnh \u1ea3nh Vi\u1ec7t Nam hi\u1ec7n \u0111\u1ea1i, th\u00e2n thi\u1ec7n v\u00e0 gi\u00e0u c\u1ea3m x\u00fac, g\u00f3p ph\u1ea7n lan t\u1ecfa c\u00e2u chuy\u1ec7n du l\u1ecbch Vi\u1ec7t Nam \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Canon Marketing Vi\u1ec7t Nam v\u00e0 Travellive Media Group v\u1eeba kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch \u201cTell the Story of Vietnam\u201d tr\u00ean ph\u1ea1m vi to\u00e0n qu\u1ed1c, h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 marketing v\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung t\u1ea1i c\u00e1c doanh nghi\u1ec7p du l\u1ecbch n\u00e2ng cao n\u0103ng l\u1ef1c k\u1ec3 chuy\u1ec7n b\u1eb1ng video ng\u1eafn, g\u00f3p ph\u1ea7n qu\u1ea3ng b\u00e1 […]\n","protected":false},"author":5644,"featured_media":48736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3045,3043],"tags":[],"class_list":["post-48731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe","category-kinh-te"],"yoast_head":"\nCanon v\u00e0 Travellive kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch h\u1ed7 tr\u1ee3 s\u00e1ng t\u1ea1o n\u1ed9i dung du l\u1ecbch Vi\u1ec7t Nam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/canon-va-travellive-khoi-dong-chien-dich-ho-tro-sang-tao-noi-dung-du-lich-viet-nam\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canon v\u00e0 Travellive kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch h\u1ed7 tr\u1ee3 s\u00e1ng t\u1ea1o n\u1ed9i dung du l\u1ecbch Vi\u1ec7t Nam\" \/>\n<meta property=\"og:description\" content=\"Canon Marketing Vi\u1ec7t Nam v\u00e0 Travellive Media Group v\u1eeba kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch \u201cTell the Story of Vietnam\u201d tr\u00ean ph\u1ea1m vi to\u00e0n qu\u1ed1c\" \/>\n<meta property=\"og:url\" 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