{"id":48669,"date":"2026-06-01T17:13:20","date_gmt":"2026-06-01T10:13:20","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/?p=48669"},"modified":"2026-06-01T17:13:20","modified_gmt":"2026-06-01T10:13:20","slug":"honor-tang-truong-vuot-bac-trong-quy-1-2026-vuon-len-vi-tri-thu-hai-tai-thi-truong-trung-dong","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/honor-tang-truong-vuot-bac-trong-quy-1-2026-vuon-len-vi-tri-thu-hai-tai-thi-truong-trung-dong\/","title":{"rendered":"HONOR t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc trong Qu\u00fd 1\/2026, v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed th\u1ee9 hai t\u1ea1i th\u1ecb tr\u01b0\u1eddng Trung \u0110\u00f4ng"},"content":{"rendered":"

HONOR \u0111\u00e3 ghi nh\u1eadn k\u1ebft qu\u1ea3 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u trong Qu\u00fd 1\/2026, trong \u0111\u00f3 ghi nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u1ed9i \u1edf ph\u00e2n kh\u00fac trung v\u00e0 cao c\u1ea5p, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n t\u1ed1t h\u01a1n t\u1ea1i Trung \u0110\u00f4ng, ch\u00e2u Phi, M\u1ef9 Latinh cho \u0111\u1ebfn \u0110\u00f4ng Nam \u00c1 v\u00e0 ch\u00e2u \u00c2u, theo s\u1ed1 li\u1ec7u t\u1eeb c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Omdia.<\/p>\n

B\u1ee9t ph\u00e1 th\u1ecb ph\u1ea7n v\u00e0 chi\u1ebfm v\u1ecb tr\u00ed \u00e1 qu\u00e2n t\u1ea1i Trung \u0110\u00f4ng, Ch\u00e2u Phi (MEA)<\/strong><\/p>\n

T\u1ea1i khu v\u1ef1c Trung \u0110\u00f4ng, b\u00e1o c\u00e1o c\u1ee7a Omdia cho th\u1ea5y HONOR l\u1ea7n \u0111\u1ea7u ti\u00ean v\u01b0\u01a1n l\u00ean tr\u1edf th\u00e0nh nh\u00e0 s\u1ea3n xu\u1ea5t smartphone l\u1edbn th\u1ee9 hai v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc 73% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i (YoY).<\/p>\n

K\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng n\u00e0y d\u1ef1a tr\u00ean s\u1ef1 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c trong n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb, chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp v\u00e0 m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a HONOR ng\u00e0y c\u00e0ng gia t\u0103ng t\u1ea1i c\u00e1c qu\u1ed1c gia v\u00f9ng V\u1ecbnh. C\u1ee5 th\u1ec3, \u0111\u1ed1i v\u1edbi ph\u00e2n kh\u00fac gi\u00e1 300 – 500 USD, HONOR \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng 130%, nhanh ch\u00f3ng chi\u1ebfm l\u0129nh 24% th\u1ecb ph\u1ea7n ph\u00e2n kh\u00fac v\u00e0 \u00e1p s\u00e1t v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u c\u1ee7a Samsung.<\/p>\n

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Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, t\u1ea1i th\u1ecb tr\u01b0\u1eddng Ch\u00e2u Phi, HONOR s\u1edf h\u1eefu t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u01b0\u1eddng ni\u00ean m\u1ea1nh nh\u1ea5t to\u00e0n ng\u00e0nh v\u1edbi 101%. Nh\u1edd s\u1ef1 \u0111\u1ed3ng h\u00e0nh chi\u1ebfn l\u01b0\u1ee3c c\u00f9ng c\u00e1c nh\u00e0 m\u1ea1ng l\u1edbn t\u1ea1i Nam Phi v\u00e0 s\u1ef1 linh ho\u1ea1t tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 t\u00e0i ch\u00ednh, HONOR kh\u00f4ng ch\u1ec9 gia t\u0103ng s\u1ea3n l\u01b0\u1ee3ng m\u00e0 c\u00f2n n\u00e2ng cao \u0111\u00e1ng k\u1ec3 gi\u00e1 b\u00e1n trung b\u00ecnh (ASP) c\u1ee7a h\u00e3ng t\u1ea1i khu v\u1ef1c, kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 th\u00e2m nh\u1eadp th\u00e0nh c\u00f4ng v\u00e0o c\u00e1c ph\u00e2n kh\u00fac gi\u00e1 cao h\u01a1n.<\/p>\n

C\u00fa l\u1ed9i ng\u01b0\u1ee3c d\u00f2ng t\u1ea1i \u0110\u00f4ng Nam \u00c1 (SEA) v\u00e0 Nam M\u1ef9 (LATAM)<\/strong><\/p>\n

Theo \u0111\u00e1nh gi\u00e1 c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 (SEA) trong Qu\u00fd 1\/2026 \u0111\u00e3 tr\u1ea3i qua m\u1ed9t giai \u0111o\u1ea1n \u0111\u1ea7y th\u00e1ch th\u1ee9c khi s\u1ea3n l\u01b0\u1ee3ng xu\u1ea5t x\u01b0\u1edfng to\u00e0n ng\u00e0nh s\u1ee5t gi\u1ea3m 9% do c\u00e1c h\u00e3ng \u01b0u ti\u00ean bi\u00ean l\u1ee3i nhu\u1eadn.<\/p>\n

B\u1ea5t ch\u1ea5p b\u1ed1i c\u1ea3nh, HONOR tr\u1edf th\u00e0nh \u0111i\u1ec3m s\u00e1ng duy nh\u1ea5t khi \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng 28% (YoY). \u0110\u1eb7c bi\u1ec7t, t\u1ea1i th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n nh\u01b0 Singapore, HONOR l\u1ea7n \u0111\u1ea7u ti\u00ean thi\u1ebft l\u1eadp c\u1ed9t m\u1ed1c m\u1edbi khi v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed th\u1ee9 ba v\u1ec1 th\u1ecb ph\u1ea7n, nh\u1edd chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 t\u1ea1i c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb v\u00e0 s\u1ee9c h\u00fat m\u1ea1nh m\u1ebd t\u1eeb danh m\u1ee5c s\u1ea3n ph\u1ea9m t\u1ea7m trung.<\/p>\n

\"\"<\/p>\n

\u0110\u1ed3ng th\u1eddi, t\u1ea1i khu v\u1ef1c M\u1ef9 La-tinh (LATAM), h\u00e3ng ti\u1ebfp t\u1ee5c duy tr\u00ec v\u1ecb th\u1ebf v\u1eefng ch\u1eafc \u1edf v\u1ecb tr\u00ed th\u1ee9 t\u01b0 to\u00e0n th\u1ecb tr\u01b0\u1eddng v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh 30% YoY, gi\u1eef v\u1eefng phong \u0111\u1ed9 tr\u01b0\u1edbc nh\u1eefng \u00e1p l\u1ef1c v\u1ec1 chi ph\u00ed linh ki\u1ec7n gia t\u0103ng trong giai \u0111o\u1ea1n \u0111\u1ea7u n\u0103m 2026.<\/p>\n

D\u1eabn \u0111\u1ea7u t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u1ea1i th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c2u kh\u00f3 t\u00ednh<\/strong><\/p>\n

B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c2u c\u1ee7a Omdia kh\u1eb3ng \u0111\u1ecbnh, HONOR l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t trong s\u1ed1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111ang hi\u1ec7n di\u1ec7n t\u1ea1i l\u1ee5c \u0111\u1ecba n\u00e0y. S\u1ea3n l\u01b0\u1ee3ng xu\u1ea5t x\u01b0\u1edfng c\u1ee7a h\u00e3ng trong Qu\u00fd 1\/2026 \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng h\u01a1n 60% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2025. \u0110\u00e2y l\u00e0 th\u00e0nh qu\u1ea3 v\u00f4 c\u00f9ng \u00fd ngh\u0129a khi th\u1ecb tr\u01b0\u1eddng chung t\u1ea1i Ch\u00e2u \u00c2u ch\u1ec9 nh\u00edch nh\u1eb9 2% v\u00e0 m\u1ee9c gi\u00e1 smartphone t\u1ea1i \u0111\u00e2y \u0111ang ch\u1ea1m \u0111\u1ec9nh l\u1ecbch s\u1eed.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng chung c\u1ee7a c\u00e1c th\u1ecb tr\u01b0\u1eddng, s\u1ef1 b\u1ee9t ph\u00e1 c\u1ee7a HONOR trong giai \u0111o\u1ea1n \u0111\u1ea7u n\u0103m c\u00f2n \u0111\u01b0\u1ee3c b\u1ea3o ch\u1ee9ng b\u1edfi chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m tr\u1ecdng t\u00e2m v\u00e0 s\u1ef1 \u0111\u00f3n nh\u1eadn t\u00edch c\u1ef1c t\u1eeb ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c.<\/p>\n

\"\"<\/p>\n

Trong \u0111\u00f3, \u1edf nh\u00f3m s\u1ea3n ph\u1ea9m cao c\u1ea5p (tr\u00ean 1.000 USD), d\u00f2ng HONOR 600 Series m\u1edbi c\u0169ng \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng hai ch\u1eef s\u1ed1. S\u1ee9c c\u1ea1nh tranh v\u01b0\u1ee3t tr\u1ed9i v\u1ec1 c\u1ea3 c\u00f4ng ngh\u1ec7 h\u00ecnh \u1ea3nh AI l\u1eabn \u0111\u1ed9 b\u1ec1n ph\u1ea7n c\u1ee9ng \u0111\u00e3 gi\u00fap HONOR t\u1ef1 tin \u0111\u1ed1i \u0111\u1ea7u tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c d\u00f2ng m\u00e1y flagship c\u1ee7a Samsung t\u1ea1i nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m.<\/p>\n

Ri\u00eang d\u00f2ng s\u1ea3n ph\u1ea9m HONOR X9d \u1edf ph\u00e2n kh\u00fac 500 USD ghi nh\u1eadn s\u1ea3n l\u01b0\u1ee3ng xu\u1ea5t x\u01b0\u1edfng t\u1ea1i th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf v\u01b0\u1ee3t m\u1ed1c 5 tri\u1ec7u s\u1ea3n ph\u1ea9m, xu\u1ea5t s\u1eafc gi\u00e0nh v\u1ecb tr\u00ed s\u1ed1 1 v\u1ec1 th\u1ecb ph\u1ea7n trong c\u00f9ng ph\u00e2n kh\u00fac t\u1ea1i nhi\u1ec1u khu v\u1ef1c nh\u01b0 \u1ea2 R\u1eadp X\u00ea \u00dat, UAE, Malaysia, Philippines v\u00e0 Trung M\u1ef9.<\/p>\n

Chu\u1ed7i s\u1ed1 li\u1ec7u t\u0103ng tr\u01b0\u1edfng kinh doanh v\u01b0\u1ee3t b\u1eadc t\u1eeb c\u00e1c b\u00e1o c\u00e1o trong Qu\u00fd 1\/2026 kh\u00f4ng ch\u1ec9 c\u0169ng c\u1ed1 v\u1ecb th\u1ebf v\u1eefng ch\u1eafc c\u1ee7a HONOR tr\u00ean b\u1ea3n \u0111\u1ed3 c\u00f4ng ngh\u1ec7 to\u00e0n c\u1ea7u, m\u00e0 c\u00f2n kh\u1eb3ng \u0111\u1ecbnh ni\u1ec1m tin m\u00e3nh li\u1ec7t c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1, m\u1edf \u0111\u01b0\u1eddng cho nh\u1eefng b\u01b0\u1edbc ti\u1ebfn xa h\u01a1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong k\u1ef7 nguy\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng t\u00edch h\u1ee3p tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI).<\/p>\n","protected":false},"excerpt":{"rendered":"

HONOR \u0111\u00e3 ghi nh\u1eadn k\u1ebft qu\u1ea3 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u trong Qu\u00fd 1\/2026, trong \u0111\u00f3 ghi nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u1ed9i \u1edf ph\u00e2n kh\u00fac trung v\u00e0 cao c\u1ea5p, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n t\u1ed1t h\u01a1n t\u1ea1i Trung \u0110\u00f4ng, ch\u00e2u Phi, M\u1ef9 Latinh cho \u0111\u1ebfn \u0110\u00f4ng Nam […]\n","protected":false},"author":2358,"featured_media":48671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3043],"tags":[3266,4515,2869],"class_list":["post-48669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te","tag-honor","tag-tang-truong","tag-thi-truong"],"yoast_head":"\nHONOR t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc trong Qu\u00fd 1\/2026, v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed th\u1ee9 hai t\u1ea1i th\u1ecb tr\u01b0\u1eddng Trung \u0110\u00f4ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/honor-tang-truong-vuot-bac-trong-quy-1-2026-vuon-len-vi-tri-thu-hai-tai-thi-truong-trung-dong\/\" \/>\n<meta property=\"og:locale\" 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content=\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2026\/06\/honor-tang-truong-vuot-bac-trong-quy-1-2026-vuon-len-vi-tri-thu-hai-tai-thi-truong-trung-dong-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"T\u1ea7n Minh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"T\u1ea7n Minh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" 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