{"id":48460,"date":"2026-05-26T17:47:49","date_gmt":"2026-05-26T10:47:49","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/?p=48460"},"modified":"2026-05-26T17:47:49","modified_gmt":"2026-05-26T10:47:49","slug":"infobip-doanh-nghiep-dang-chuyen-manh-sang-giao-tiep-da-kenh-nho-ai","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/infobip-doanh-nghiep-dang-chuyen-manh-sang-giao-tiep-da-kenh-nho-ai\/","title":{"rendered":"Infobip: Doanh nghi\u1ec7p \u0111ang chuy\u1ec3n m\u1ea1nh sang giao ti\u1ebfp \u0111a k\u00eanh nh\u1edd AI"},"content":{"rendered":"<p style=\"font-weight: 400\"><strong>B\u00e1o c\u00e1o m\u1edbi t\u1eeb n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u00e1m m\u00e2y to\u00e0n c\u1ea7u\u00a0<a href=\"https:\/\/www.infobip.com\/?utm_source=chatgpt.com\">Infobip<\/a>\u00a0cho th\u1ea5y doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111ang chuy\u1ec3n nhanh t\u1eeb m\u00f4 h\u00ecnh giao ti\u1ebfp m\u1ed9t k\u00eanh sang tr\u1ea3i nghi\u1ec7m h\u1ed9i tho\u1ea1i \u0111a k\u00eanh (omnichannel) c\u00f3 AI h\u1ed7 tr\u1ee3.\u00a0<\/strong><\/p>\n<p style=\"font-weight: 400\">Theo b\u00e1o c\u00e1o\u00a0<em data-start=\"368\" data-end=\"396\">Xu h\u01b0\u1edbng nh\u1eafn tin n\u0103m 2026<\/em>, Infobip \u0111\u00e3 ph\u00e2n t\u00edch 628 t\u1ef7 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c tr\u00ean \u0111i\u1ec7n tho\u1ea1i trong n\u0103m 2025 c\u00f9ng d\u1eef li\u1ec7u t\u1eeb 3,8 ngh\u00ecn t\u1ef7 tin nh\u1eafn \u0111\u01b0\u1ee3c trao \u0111\u1ed5i trong su\u1ed1t 20 n\u0103m qua. K\u1ebft qu\u1ea3 cho th\u1ea5y c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin h\u1ed9i tho\u1ea1i \u0111ang ng\u00e0y c\u00e0ng \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m trong c\u00e1ch doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p style=\"font-weight: 400\" data-start=\"721\" data-end=\"975\">D\u1eef li\u1ec7u to\u00e0n c\u1ea7u ghi nh\u1eadn l\u01b0u l\u01b0\u1ee3ng RCS t\u0103ng g\u1ea5p 4 l\u1ea7n, trong khi WhatsApp chi\u1ebfm t\u1edbi 91% t\u1ed5ng t\u01b0\u01a1ng t\u00e1c AI h\u1ed9i tho\u1ea1i tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a Infobip. Tuy v\u1eady, SMS v\u1eabn gi\u1eef vai tr\u00f2 quan tr\u1ecdng v\u1edbi 62% t\u1ed5ng l\u01b0u l\u01b0\u1ee3ng tin nh\u1eafn.<\/p>\n<p data-start=\"721\" data-end=\"975\"><img decoding=\"async\" src=\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2026\/05\/Anh-man-hinh-2026-05-26-luc-17.24.37.png\" \/><\/p>\n<p style=\"font-weight: 400\"><strong>AI v\u00e0 giao ti\u1ebfp h\u1ed9i tho\u1ea1i \u0111ang thay \u0111\u1ed5i c\u00e1ch doanh nghi\u1ec7p k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng<\/strong><\/p>\n<p style=\"font-weight: 400\" data-start=\"1058\" data-end=\"1447\">M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t trong b\u00e1o c\u00e1o l\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Agentic AI &#8211; th\u1ebf h\u1ec7 AI c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 v\u1eadn h\u00e0nh theo m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, thay v\u00ec ch\u1ec9 ph\u1ea3n h\u1ed3i nh\u01b0 chatbot truy\u1ec1n th\u1ed1ng. Theo Infobip, c\u00e1c c\u00f4ng c\u1ee5 AI m\u1edbi c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng c\u00f9ng l\u00fac v\u00e0 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m giao ti\u1ebfp.<\/p>\n<p style=\"font-weight: 400\" data-start=\"1449\" data-end=\"1753\">B\u00e1o c\u00e1o c\u0169ng cho th\u1ea5y m\u00f4 h\u00ecnh giao ti\u1ebfp \u0111\u01a1n k\u00eanh \u0111ang d\u1ea7n l\u1ed7i th\u1eddi. N\u1ebfu c\u00e1ch \u0111\u00e2y 10 n\u0103m, 73% l\u01b0u l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c ch\u1ec9 di\u1ec5n ra tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t, th\u00ec \u0111\u1ebfn n\u0103m 2025, con s\u1ed1 n\u00e0y gi\u1ea3m xu\u1ed1ng c\u00f2n 2,3%. Hi\u1ec7n kho\u1ea3ng 98% t\u01b0\u01a1ng t\u00e1c \u0111\u00e3 di\u1ec5n ra tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau.<\/p>\n<p style=\"font-weight: 400\" data-start=\"1755\" data-end=\"2054\">T\u1ea1i khu v\u1ef1c ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c t\u0103ng 106% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. Trong \u0111\u00f3, email t\u0103ng 233%, RCS t\u0103ng 516% v\u00e0 tin nh\u1eafn qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u0103ng 150%. Ng\u00e0nh b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1ea5t v\u1edbi 369%.<\/p>\n<p style=\"font-weight: 400\"><strong>Vi\u1ec7t Nam t\u0103ng m\u1ea1nh t\u01b0\u01a1ng t\u00e1c qua WhatsApp v\u00e0 \u1ee9ng d\u1ee5ng nh\u1eafn tin<\/strong><\/p>\n<p style=\"font-weight: 400\" data-start=\"2123\" data-end=\"2520\">Ri\u00eang t\u1ea1i Vi\u1ec7t Nam, xu h\u01b0\u1edbng giao ti\u1ebfp \u0111a k\u00eanh ti\u1ebfp t\u1ee5c t\u0103ng t\u1ed1c. Theo d\u1eef li\u1ec7u c\u1ee7a Infobip, l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c qua WhatsApp t\u0103ng 437% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, Viber t\u0103ng 33%, trong khi tin nh\u1eafn qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u0103ng 155%. C\u00e1c n\u1ec1n t\u1ea3ng chat kh\u00e1c c\u0169ng t\u0103ng 22%, ph\u1ea3n \u00e1nh nhu c\u1ea7u t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam.<\/p>\n<p style=\"font-weight: 400\"><strong>\u00d4ng Ante Pamukovi\u0107, Gi\u00e1m \u0111\u1ed1c Doanh thu c\u1ee7a Infobip, cho bi\u1ebft<\/strong>: \u201cNh\u1eefng d\u1eef li\u1ec7u v\u00e0 nghi\u00ean c\u1ee9u nh\u00e2n d\u1ecbp k\u1ef7 ni\u1ec7m 20 n\u0103m \u0111\u00e3 mang \u0111\u1ebfn cho ch\u00fang t\u00f4i m\u1ed9t g\u00f3c nh\u00ecn r\u00f5 r\u00e0ng \u1edf b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i v\u00e0 trong t\u01b0\u01a1ng lai. Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y k\u1ef7 nguy\u00ean c\u1ee7a nh\u1eefng th\u00f4ng b\u00e1o \u0111\u01a1n gi\u1ea3n \u0111\u00e3 kh\u00e9p l\u1ea1i. T\u1ea5t c\u1ea3 \u0111ang chuy\u1ec3n sang m\u1ed9t h\u1ec7 sinh th\u00e1i \u0111a d\u1ea1ng h\u01a1n, n\u01a1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng nh\u01b0 WhatsApp, RCS, email v\u00e0 tin nh\u1eafn gi\u1ecdng n\u00f3i. T\u01b0\u01a1ng lai giao ti\u1ebfp s\u1ebd thu\u1ed9c v\u1ec1 h\u1ed9i tho\u1ea1i \u0111a k\u00eanh (omnichannel) v\u00e0 c\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n b\u1edfi Agentic AI. Trong b\u1ed1i c\u1ea3nh nh\u01b0 v\u1eady, Infobip s\u1ebd l\u00e0 n\u01a1i cung c\u1ea5p n\u1ec1n t\u1ea3ng v\u00e0 c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean \u0111\u00fang k\u00eanh, v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, v\u1edbi th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p.\u201d<\/p>\n<p style=\"font-weight: 400\">\u0110\u1ec3 \u0111\u00e1nh d\u1ea5u c\u1ed9t m\u1ed1c 20 n\u0103m \u0111\u1ed5i m\u1edbi, vi\u1ec7c ra m\u1eaft b\u00e1o c\u00e1o <em>Xu h\u01b0\u1edbng nh\u1eafn tin n\u0103m 2026<\/em> c\u0169ng m\u1edf \u0111\u01b0\u1eddng cho giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n ti\u1ebfp theo c\u1ee7a Infobip, v\u1edbi m\u1ee5c ti\u00eau th\u00fac \u0111\u1ea9y t\u1ef1 \u0111\u1ed9ng h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi v\u1eadn h\u00e0nh b\u1eb1ng AI th\u00f4ng qua n\u1ec1n t\u1ea3ng AgentOS m\u1edbi.<\/p>\n<p style=\"font-weight: 400\">\u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam, vui l\u00f2ng truy c\u1eadp: <a href=\"https:\/\/www.infobip.com\/messaging-trends-report\">https:\/\/www.infobip.com\/messaging-trends-report<\/a>.<\/p>\n<p style=\"font-weight: 400\">\n<p style=\"font-weight: 400\">\n","protected":false},"excerpt":{"rendered":"<p>B\u00e1o c\u00e1o m\u1edbi t\u1eeb n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u00e1m m\u00e2y to\u00e0n c\u1ea7u\u00a0Infobip\u00a0cho th\u1ea5y doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111ang chuy\u1ec3n nhanh t\u1eeb m\u00f4 h\u00ecnh giao ti\u1ebfp m\u1ed9t k\u00eanh sang tr\u1ea3i nghi\u1ec7m h\u1ed9i tho\u1ea1i \u0111a k\u00eanh (omnichannel) c\u00f3 AI h\u1ed7 tr\u1ee3.\u00a0 Theo b\u00e1o c\u00e1o\u00a0Xu h\u01b0\u1edbng nh\u1eafn tin n\u0103m 2026, Infobip \u0111\u00e3 ph\u00e2n t\u00edch 628 t\u1ef7 [&#8230;]\n","protected":false},"author":3841,"featured_media":48437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3045],"tags":[],"class_list":["post-48460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Infobip: Doanh nghi\u1ec7p \u0111ang chuy\u1ec3n m\u1ea1nh sang giao ti\u1ebfp \u0111a k\u00eanh nh\u1edd AI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/infobip-doanh-nghiep-dang-chuyen-manh-sang-giao-tiep-da-kenh-nho-ai\/\" \/>\n<meta property=\"og:locale\" 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