{"id":48108,"date":"2026-05-15T12:05:10","date_gmt":"2026-05-15T05:05:10","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/xiaohongshu-business-x-singapore-outbound-tourism-forum-tai-dinh-hinh-xu-huong-phat-trien-cua-du-lich-nuoc-ngoai-so-thich-ca-nhan-dinh-hinh-hanh-trinh-du-lich\/"},"modified":"2026-05-15T12:05:10","modified_gmt":"2026-05-15T05:05:10","slug":"xiaohongshu-business-x-singapore-outbound-tourism-forum-tai-dinh-hinh-xu-huong-phat-trien-cua-du-lich-nuoc-ngoai-so-thich-ca-nhan-dinh-hinh-hanh-trinh-du-lich","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/xiaohongshu-business-x-singapore-outbound-tourism-forum-tai-dinh-hinh-xu-huong-phat-trien-cua-du-lich-nuoc-ngoai-so-thich-ca-nhan-dinh-hinh-hanh-trinh-du-lich\/","title":{"rendered":"Xiaohongshu Business x Singapore Outbound Tourism Forum t\u00e1i \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a du l\u1ecbch n\u01b0\u1edbc ngo\u00e0i: S\u1edf th\u00edch c\u00e1 nh\u00e2n \u0111\u1ecbnh h\u00ecnh h\u00e0nh tr\u00ecnh du l\u1ecbch"},"content":{"rendered":"
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SINGAPORE, ng\u00e0y 15 th\u00e1ng 5 n\u0103m 2026 \/PRNewswire\/ — M\u1edbi \u0111\u00e2y, Di\u1ec5n \u0111\u00e0n Du l\u1ecbch N\u01b0\u1edbc ngo\u00e0i Singapore 2026 do Xiaohongshu Business ph\u1ed1i h\u1ee3p t\u1ed5 ch\u1ee9c \u0111\u00e3 di\u1ec5n ra t\u1ea1i Singapore. S\u1ef1 ki\u1ec7n do Xiaohongshu Business ch\u1ee7 tr\u00ec, quy t\u1ee5 \u0111\u1ea1i di\u1ec7n t\u1eeb T\u1ed5ng c\u1ee5c Du l\u1ecbch Singapore c\u00f9ng c\u00e1c chuy\u00ean gia v\u00e0 \u0111\u01a1n v\u1ecb ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh v\u0103n h\u00f3a v\u00e0 du l\u1ecbch to\u00e0n c\u1ea7u. C\u00e1c kh\u00e1ch m\u1eddi \u0111\u00e3 tham gia th\u1ea3o lu\u1eadn chuy\u00ean s\u00e2u v\u1ec1 nh\u1eefng xu h\u01b0\u1edbng du l\u1ecbch m\u1edbi n\u1ed5i \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1edf th\u00edch c\u00e1 nh\u00e2n, \u0111\u1ed3ng th\u1eddi kh\u00e1m ph\u00e1 c\u00e1c h\u01b0\u1edbng \u0111i t\u0103ng tr\u01b0\u1edfng m\u1edbi cho th\u1ecb tr\u01b0\u1eddng du l\u1ecbch n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

M\u1ed9t s\u1ef1 chuy\u1ec3n d\u1ecbch m\u1edbi trong t\u01b0 duy du l\u1ecbch: S\u1edf th\u00edch c\u00e1 nh\u00e2n \u0111\u1ecbnh h\u00ecnh h\u00e0nh tr\u00ecnh du l\u1ecbch n\u01b0\u1edbc ngo\u00e0i<\/b><\/p>\n

\u0110\u1ed9ng l\u1ef1c \u0111i du l\u1ecbch \u0111ang tr\u1ea3i qua s\u1ef1 thay \u0111\u1ed5i s\u00e2u s\u1eafc: du kh\u00e1ch hi\u1ec7n \u0111\u1ea1i kh\u00f4ng c\u00f2n \u0111i ch\u1ec9 v\u00ec \u0111i\u1ec3m \u0111\u1ebfn, m\u00e0 \u0111\u1ec3 theo \u0111u\u1ed5i nh\u1eefng s\u1edf th\u00edch c\u1ee7a ri\u00eang m\u00ecnh. Theo d\u1eef li\u1ec7u c\u1ee7a Xiaohongshu trong giai \u0111o\u1ea1n t\u1eeb th\u00e1ng 1 \u0111\u1ebfn th\u00e1ng 12 n\u0103m 2025, s\u1ed1 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng c\u00f3 nhu c\u1ea7u du l\u1ecbch n\u01b0\u1edbc ngo\u00e0i tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00e3 \u0111\u1ea1t 130 tri\u1ec7u, trong \u0111\u00f3 h\u01a1n 90% th\u1ef1c hi\u1ec7n c\u00e1c t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn du l\u1ecbch m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng.<\/p>\n

Tim ZHANG, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c Nh\u00f3m ng\u00e0nh Internet & Kinh doanh Xuy\u00ean bi\u00ean gi\u1edbi c\u1ee7a Xiaohongshu Commercial cho bi\u1ebft, xu h\u01b0\u1edbng “du l\u1ecbch ki\u1ec3u h\u1ed9p m\u00f9” \u0111ang gia t\u0103ng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi ba \u0111\u1ed9ng l\u1ef1c c\u1ed1t l\u00f5i: s\u1ef1 c\u1ed9ng h\u01b0\u1edfng v\u1ec1 tinh th\u1ea7n, s\u1ef1 t\u00f2 m\u00f2 v\u1edbi nh\u1eefng \u0111i\u1ec1u m\u1edbi l\u1ea1 v\u00e0 nhu c\u1ea7u tr\u1ea3i nghi\u1ec7m phong c\u00e1ch s\u1ed1ng v\u00e0 th\u1ea9m m\u1ef9 \u0111\u1ecba ph\u01b0\u01a1ng. Nh\u1eefng \u0111\u1ed9ng l\u1ef1c ch\u00ednh n\u00e0y mang l\u1ea1i \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng \u0111\u1ec3 Singapore c\u00f3 th\u1ec3 n\u1eafm b\u1eaft ch\u00ednh x\u00e1c nhu c\u1ea7u du l\u1ecbch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Trung Qu\u1ed1c v\u00e0 khai m\u1edf ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n

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Xu h\u01b0\u1edbng b\u1eaft ngu\u1ed3n t\u1eeb \u0111\u1eddi s\u1ed1ng th\u01b0\u1eddng nh\u1eadt: T\u00e1i x\u00e2y d\u1ef1ng du l\u1ecbch n\u01b0\u1edbc ngo\u00e0i l\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m<\/b><\/p>\n

KWONG Dodo, Gi\u00e1m \u0111\u1ed1c Khu v\u1ef1c ph\u1ee5 tr\u00e1ch m\u1ea3ng Kinh doanh Xuy\u00ean bi\u00ean gi\u1edbi c\u1ee7a Xiaohongshu Commercial t\u1ea1i Ch\u00e2u \u00c1 v\u00e0 Trung \u0110\u00f4ng, \u0111\u00e3 chia s\u1ebb nh\u1eefng chuy\u1ec3n bi\u1ebfn quan tr\u1ecdng trong du l\u1ecbch n\u01b0\u1edbc ngo\u00e0i c\u1ee7a Singapore. L\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m \u0111\u1ebfn t\u1ea1i khu v\u1ef1c Ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (APAC) th\u01b0\u1eddng xuy\u00ean t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao \u0111\u1ec9nh cao v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh bi\u1ec3u di\u1ec5n h\u00e0ng \u0111\u1ea7u, Singapore t\u1ef1 h\u00e0o s\u1edf h\u1eefu s\u1ee9c h\u00fat m\u1ea1nh m\u1ebd khi\u1ebfn du kh\u00e1ch quay tr\u1edf l\u1ea1i. Phong c\u00e1ch s\u1ed1ng \u0111\u00f4 th\u1ecb th\u01b0 th\u00e1i c\u00f9ng tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 cao c\u1ea5p c\u1ee7a qu\u1ed1c \u0111\u1ea3o n\u00e0y \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ho\u00e0 nh\u1eadp s\u00e2u s\u1eafc c\u1ee7a du kh\u00e1ch, \u0111\u1ed3ng th\u1eddi m\u1edf ra ti\u1ec1m n\u0103ng l\u1edbn cho ph\u00e2n kh\u00fac du l\u1ecbch ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe cao c\u1ea5p. B\u00ean c\u1ea1nh \u0111\u00f3, th\u1ea9m m\u1ef9 phong c\u00e1ch s\u1ed1ng \u0111\u1eb7c tr\u01b0ng c\u1ee7a Singapore \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 m\u1edbi quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh tr\u01b0\u1edbc chuy\u1ebfn \u0111i c\u1ee7a du kh\u00e1ch, qua \u0111\u00f3 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a n\u01b0\u1edbc n\u00e0y nh\u01b0 m\u1ed9t trung t\u00e2m c\u1ed1t l\u00f5i cho xu h\u01b0\u1edbng du l\u1ecbch kh\u00e1m ph\u00e1 to\u00e0n c\u1ea7u.<\/p>\n

D\u1ef1a tr\u00ean khung ph\u00e2n t\u00edch insight (Insight Framework) \u0111\u01b0\u1ee3c Xiaohongshu t\u00f9y ch\u1ec9nh, KWONG Dodo \u0111\u00e3 ph\u00e2n t\u00edch b\u1ed1n nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh trong l\u0129nh v\u1ef1c du l\u1ecbch n\u01b0\u1edbc ngo\u00e0i. Th\u1ebf h\u1ec7 tr\u1ebb th\u00e0nh th\u1ecb \u0111i du l\u1ecbch c\u00f9ng cha m\u1eb9 ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3; nh\u00f3m ng\u01b0\u1eddi d\u00f9ng t\u1eeb 19 \u0111\u1ebfn 25 tu\u1ed5i ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o t\u00ecm ki\u1ebfm du l\u1ecbch theo th\u1eddi gian th\u1ef1c, trong khi n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho nh\u00f3m n\u00e0y v\u1eabn c\u00f2n thi\u1ebfu h\u1ee5t. Ngo\u00e0i ra, nh\u00f3m trung l\u01b0u v\u1edbi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u1ec1 \u0111\u00eam theo th\u1ecb hi\u1ebfu ri\u00eang c\u0169ng \u0111ang m\u1edf r\u1ed9ng nhanh ch\u00f3ng, nh\u01b0ng n\u1ed9i dung du l\u1ecbch hi\u1ec7n nay v\u1eabn ch\u01b0a \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u00e1 nh\u00e2n h\u00f3a c\u1ee7a h\u1ecd. Trong khi \u0111\u00f3, th\u1ebf h\u1ec7 ph\u1ee5 huynh m\u1edbi, nh\u1eefng ng\u01b0\u1eddi t\u00f4n tr\u1ecdng m\u00f4 h\u00ecnh ph\u00e1t tri\u1ec3n t\u1ef1 nhi\u00ean c\u1ee7a tr\u1ebb, hi\u1ec7n c\u00f3 h\u01a1n 20 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng, song c\u00e1c chia s\u1ebb du l\u1ecbch ch\u00e2n th\u1ef1c t\u1eeb g\u00f3c nh\u00ecn c\u1ee7a c\u00e1c b\u00e0 m\u1eb9 v\u1eabn c\u00f2n t\u01b0\u01a1ng \u0111\u1ed1i khan hi\u1ebfm. (Ngu\u1ed3n d\u1eef li\u1ec7u: Xiaohongshu Insight Search Index \u00d7 Category Heat Base Table | Giai \u0111o\u1ea1n ph\u00e2n t\u00edch: C\u1ea3 n\u0103m 2025)<\/p>\n

B\u1ed1n ph\u00e1t hi\u1ec7n v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc n\u00e0y d\u1eabn \u0111\u1ebfn m\u1ed9t k\u1ebft lu\u1eadn nh\u1ea5t qu\u00e1n: n\u1ed9i dung du l\u1ecbch hi\u1ec7n t\u1ea1i kh\u00f4ng c\u00f2n theo k\u1ecbp nhu c\u1ea7u ng\u00e0y c\u00e0ng thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Thu h\u1eb9p kho\u1ea3ng c\u00e1ch cung – c\u1ea7u v\u00e0 l\u00e0m phong ph\u00fa th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m du l\u1ecbch ch\u1ea5t l\u01b0\u1ee3ng cao s\u1ebd l\u00e0 \u01b0u ti\u00ean c\u1ed1t l\u00f5i c\u1ee7a ng\u00e0nh v\u0103n h\u00f3a v\u00e0 du l\u1ecbch Singapore trong th\u1eddi gian t\u1edbi.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing ba b\u01b0\u1edbc: N\u1eafm b\u1eaft c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u1ee3p t\u00e1c c\u00f9ng c\u00f3 l\u1ee3i<\/b><\/p>\n

T\u1eadn d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng, LAI Sisi, Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u1ea3ng Kinh doanh Xuy\u00ean bi\u00ean gi\u1edbi thu\u1ed9c Xiaohongshu Commercial, \u0111\u00e3 gi\u1edbi thi\u1ec7u chi\u1ebfn l\u01b0\u1ee3c marketing ba b\u01b0\u1edbc cho du l\u1ecbch n\u01b0\u1edbc ngo\u00e0i c\u1ee7a Singapore trong n\u0103m 2026: \u0110\u1ea7u ti\u00ean l\u00e0 n\u1eafm b\u1eaft l\u1ee3i th\u1ebf \u0111i \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng ma tr\u1eadn n\u1ed9i dung theo t\u1eebng ph\u00e2n kh\u00fac th\u00f4ng qua ph\u00e2n ph\u1ed1i n\u1ed9i dung tinh ch\u1ec9nh theo t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Th\u1ee9 hai l\u00e0 \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7c tr\u01b0ng v\u1ec1 Singapore nh\u1eb1m d\u1eabn d\u1eaft hi\u1ec7u qu\u1ea3 k\u1ef3 v\u1ecdng du l\u1ecbch v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Cu\u1ed1i c\u00f9ng l\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng c\u00f9ng c\u00f3 l\u1ee3i, chuy\u1ec3n \u0111\u1ed5i ho\u1ea1t \u0111\u1ed9ng “seeding” th\u00e0nh l\u1ee3i \u00edch th\u01b0\u01a1ng m\u1ea1i th\u1ef1c t\u1ebf v\u00e0 x\u00e2y d\u1ef1ng chu k\u1ef3 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng cho ng\u00e0nh du l\u1ecbch.<\/p>\n

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Vi\u1ec7c t\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng h\u1ed9i ngh\u1ecb l\u1ea7n n\u00e0y \u0111\u00e1nh d\u1ea5u m\u1ed9t c\u1ed9t m\u1ed1c quan tr\u1ecdng trong quan h\u1ec7 h\u1ee3p t\u00e1c gi\u1eefa Xiaohongshu Business v\u00e0 T\u1ed5ng c\u1ee5c Du l\u1ecbch Singapore, \u0111\u1ed3ng th\u1eddi v\u1ea1ch ra h\u01b0\u1edbng \u0111i r\u00f5 r\u00e0ng cho h\u1ec7 sinh th\u00e1i n\u1ed9i dung v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng m\u1ea1i trong ng\u00e0nh du l\u1ecbch n\u01b0\u1edbc ngo\u00e0i. Trong t\u01b0\u01a1ng lai, vi\u1ec7c c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c “seeding” s\u1ebd \u0111\u00f2i h\u1ecfi n\u1ed7 l\u1ef1c chung t\u1eeb to\u00e0n b\u1ed9 c\u00e1c b\u00ean trong ng\u00e0nh. H\u1ee3p t\u00e1c chuy\u00ean s\u00e2u n\u00e0y s\u1ebd \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u ho\u00e0n to\u00e0n m\u1edbi cho ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed3ng s\u00e1ng t\u1ea1o trong l\u0129nh v\u1ef1c v\u0103n h\u00f3a v\u00e0 du l\u1ecbch.<\/p>\n

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