{"id":48066,"date":"2026-05-14T10:33:34","date_gmt":"2026-05-14T03:33:34","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/?p=48066"},"modified":"2026-05-14T10:37:19","modified_gmt":"2026-05-14T03:37:19","slug":"ai-trong-cong-viec-cac-cong-cu-tri-tue-nhan-tao-dang-dinh-hinh-thuc-te-kinh-doanh-tai-viet-nam-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/ai-trong-cong-viec-cac-cong-cu-tri-tue-nhan-tao-dang-dinh-hinh-thuc-te-kinh-doanh-tai-viet-nam-nhu-the-nao\/","title":{"rendered":"AI trong c\u00f4ng vi\u1ec7c: C\u00e1c c\u00f4ng c\u1ee5 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111ang \u0111\u1ecbnh h\u00ecnh th\u1ef1c t\u1ebf kinh doanh t\u1ea1i Vi\u1ec7t Nam nh\u01b0 th\u1ebf n\u00e0o"},"content":{"rendered":"

Th\u1ef1c t\u1ebf v\u1ec1 m\u1ee9c \u0111\u1ed9 \u1ee9ng d\u1ee5ng<\/span><\/strong><\/p>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a <\/span>IFM Research, 84% chuy\u00ean gia cho bi\u1ebft h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng AI trong c\u00f4ng vi\u1ec7c trong v\u00f2ng s\u00e1u th\u00e1ng qua. Kh\u00f4ng c\u00f2n l\u00e0 giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m. Kh\u00f4ng c\u00f2n l\u00e0 c\u00e2n nh\u1eafc \u00e1p d\u1ee5ng. M\u00e0 l\u00e0 \u0111ang s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf. \u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y AI kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t xu h\u01b0\u1edbng th\u1eed nghi\u1ec7m, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec1u b\u00ecnh th\u01b0\u1eddng trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c hi\u1ec7n nay.<\/span> <\/span><\/p>\n

Trong c\u00e1c chu k\u1ef3 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7, m\u1ee9c \u0111\u1ed9 \u1ee9ng d\u1ee5ng th\u01b0\u1eddng song h\u00e0nh c\u00f9ng t\u00e2m l\u00fd lo ng\u1ea1i. Tuy nhi\u00ean, l\u1ea7n n\u00e0y, kho\u1ea3ng c\u00e1ch gi\u1eefa vi\u1ec7c s\u1eed d\u1ee5ng AI v\u00e0 n\u1ed7i lo v\u1ec1 AI l\u1ea1i r\u1ed9ng h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi d\u1ef1 \u0111o\u00e1n. Ph\u1ea7n l\u1edbn doanh nghi\u1ec7p kh\u00f4ng xem AI l\u00e0 y\u1ebfu t\u1ed1 g\u00e2y b\u1ea5t \u1ed5n, m\u00e0 nh\u00ecn nh\u1eadn \u0111\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch. V\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t trong c\u00e1ch nh\u00ecn nh\u1eadn \u0111\u00f3 mang \u00fd ngh\u0129a r\u1ea5t quan tr\u1ecdng.<\/span><\/p>\n

B\u1edfi t\u00ednh h\u1eefu \u00edch th\u1ef1c t\u1ebf t\u1ea1o d\u1ef1ng ni\u1ec1m tin nhanh h\u01a1n b\u1ea5t k\u1ef3 s\u1ef1 c\u01b0\u1eddng \u0111i\u1ec7u hay xu h\u01b0\u1edbng nh\u1ea5t th\u1eddi n\u00e0o.<\/span><\/p>\n

\u00c2m th\u1ea7m, kh\u00f4ng ph\u00f4 tr\u01b0\u01a1ng<\/span><\/strong><\/p>\n

N\u1ebfu b\u1ea1n k\u1ef3 v\u1ecdng v\u00e0o nh\u1eefng bi\u1ebfn \u0111\u1ed9ng mang t\u00ednh k\u1ecbch t\u00ednh \u2014 sa th\u1ea3i h\u00e0ng lo\u1ea1t, t\u00e1i c\u1ea5u tr\u00fac ch\u1ec9 sau m\u1ed9t \u0111\u00eam hay s\u1ef1 s\u1ee5p \u0111\u1ed5 mang t\u00ednh s\u1ed1ng c\u00f2n \u2014 th\u00ec d\u1eef li\u1ec7u th\u1ef1c t\u1ebf l\u1ea1i cho th\u1ea5y m\u1ed9t b\u1ee9c tranh tinh t\u1ebf v\u00e0 \u00e2m th\u1ea7m h\u01a1n nhi\u1ec1u. <\/span>AI kh\u00f4ng \u0111ang \u201cth\u1ed5i bay\u201d c\u00e1c ng\u00e0nh ngh\u1ec1. N\u00f3 \u0111ang d\u1ea7n lo\u1ea1i b\u1ecf nh\u1eefng \u0111i\u1ec3m k\u00e9m hi\u1ec7u qu\u1ea3 trong v\u1eadn h\u00e0nh.<\/span><\/p>\n

C\u00e1c \u0111\u1ed9i ng\u0169 marketing s\u1eed d\u1ee5ng AI \u0111\u1ec3 th\u1eed nghi\u1ec7m nhi\u1ec1u phi\u00ean b\u1ea3n n\u1ed9i dung ch\u1ec9 trong v\u00e0i ph\u00fat thay v\u00ec m\u1ea5t nhi\u1ec1u ng\u00e0y. B\u1ed9 ph\u1eadn nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 s\u00e0ng l\u1ecdc s\u1ed1 l\u01b0\u1ee3ng l\u1edbn h\u1ed3 s\u01a1 \u1ee9ng tuy\u1ec3n nhanh h\u01a1n. Ph\u00f2ng t\u00e0i ch\u00ednh t\u1ef1 \u0111\u1ed9ng ph\u00e1t hi\u1ec7n c\u00e1c giao d\u1ecbch b\u1ea5t th\u01b0\u1eddng. Trong khi \u0111\u00f3, c\u00e1c b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 x\u1eed l\u00fd v\u00e0 ph\u1ea3n h\u1ed3i nh\u1eefng y\u00eau c\u1ea7u th\u00f4ng th\u01b0\u1eddng tr\u01b0\u1edbc c\u1ea3 khi nh\u00e2n vi\u00ean th\u1ef1c s\u1ef1 can thi\u1ec7p.<\/span><\/p>\n

Kh\u00f4ng \u0111i\u1ec1u n\u00e0o trong s\u1ed1 \u0111\u00f3 mang t\u00ednh \u201cbom t\u1ea5n\u201d hay k\u1ecbch t\u00ednh. Nh\u01b0ng t\u1ea5t c\u1ea3 \u0111\u1ec1u t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch l\u0169y theo th\u1eddi gian.<\/span>\u00a0 V\u00e0 khi nh\u1eefng c\u1ea3i thi\u1ec7n mang t\u00ednh t\u00edch l\u0169y \u0111\u00f3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng tr\u00ean nhi\u1ec1u ph\u00f2ng ban, b\u00e0i to\u00e1n v\u1eadn h\u00e0nh c\u1ee7a doanh nghi\u1ec7p c\u0169ng b\u1eaft \u0111\u1ea7u thay \u0111\u1ed5i.<\/span><\/p>\n

Why Fear Hasn\u2019t Dominated<\/strong><\/span><\/p>\n

Vi\u1ec7c ch\u1ec9 c\u00f3 15% cho r\u1eb1ng AI t\u1ea1o ra t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c kh\u00f4ng ph\u1ea3i l\u00e0 con s\u1ed1 nh\u1ecf. Nh\u01b0ng \u0111\u1ed3ng th\u1eddi, \u0111\u00f3 c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a s\u1ef1 hoang mang tr\u00ean di\u1ec7n r\u1ed9ng.<\/span><\/p>\n

\"\"<\/p>\n

V\u00ec sao?<\/span><\/strong><\/p>\n

B\u1edfi \u0111\u1ed1i v\u1edbi ph\u1ea7n l\u1edbn t\u1ed5 ch\u1ee9c, AI kh\u00f4ng xu\u1ea5t hi\u1ec7n theo c\u00e1ch \u1ed3 \u1ea1t hay mang t\u00ednh thay th\u1ebf tr\u1ef1c di\u1ec7n. N\u00f3 len v\u00e0o doanh nghi\u1ec7p qua nh\u1eefng \u201cc\u00e1nh c\u1eeda b\u00ean\u201d, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u201cc\u1ed5ng ch\u00ednh\u201d.<\/span><\/p>\n

AI kh\u1edfi \u0111\u1ea7u nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u2014 gi\u00fap so\u1ea1n th\u1ea3o, t\u00f3m t\u1eaft v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin. N\u00f3 \u0111\u1ea3m nhi\u1ec7m c\u00e1c c\u00f4ng vi\u1ec7c c\u00f3 t\u00ednh c\u1ea5u tr\u00fac v\u00e0 l\u1eb7p l\u1ea1i. \u0110\u1ed3ng th\u1eddi, AI gi\u00fap gi\u1ea3m b\u1edbt \u00e1p l\u1ef1c x\u1eed l\u00fd th\u00f4ng tin \u2014 ki\u1ec3u g\u00e1nh n\u1eb7ng tinh th\u1ea7n khi\u1ebfn con ng\u01b0\u1eddi ti\u00eau t\u1ed1n nhi\u1ec1u n\u0103ng l\u01b0\u1ee3ng nh\u01b0ng l\u1ea1i kh\u00f4ng t\u1ea1o ra kh\u00e1c bi\u1ec7t th\u1ef1c s\u1ef1.<\/span><\/p>\n

Khi m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 gi\u00fap ti\u1ebft ki\u1ec7m hai gi\u1edd l\u00e0m vi\u1ec7c m\u1ed7i tu\u1ea7n m\u00e0 kh\u00f4ng \u0111e d\u1ecda \u0111\u1ebfn vai tr\u00f2 hay gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng, m\u1ee9c \u0111\u1ed9 ph\u1ea3n kh\u00e1ng th\u01b0\u1eddng s\u1ebd r\u1ea5t th\u1ea5p.<\/span><\/p>\n

M\u1ed9t s\u1ed1 ng\u00e0nh ngh\u1ec1 \u0111ang ch\u1ecbu \u00e1p l\u1ef1c r\u00f5 r\u1ec7t h\u01a1n \u2014 nh\u01b0 s\u1ea3n xu\u1ea5t n\u1ed9i dung, m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed h\u00e0nh ch\u00ednh, hay c\u00e1c c\u00f4ng vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u1edf c\u1ea5p \u0111\u1ed9 \u0111\u1ea7u v\u00e0o.<\/span><\/p>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a kh\u00f4ng t\u1ea1o ra t\u00e1c \u0111\u1ed9ng \u0111\u1ed3ng \u0111\u1ec1u cho t\u1ea5t c\u1ea3 l\u0129nh v\u1ef1c. Tuy nhi\u00ean, tr\u00ean ph\u1ea1m vi r\u1ed9ng h\u01a1n, n\u1ec1n kinh t\u1ebf d\u01b0\u1eddng nh\u01b0 \u0111ang ti\u1ebfp nh\u1eadn AI nh\u01b0 m\u1ed9t c\u00f4ng <\/span>c\u1ee5 t\u0103ng c\u01b0\u1eddng n\u0103ng l\u1ef1c, thay v\u00ec m\u1ed9t s\u1ef1 thay th\u1ebf ho\u00e0n to\u00e0n cho con ng\u01b0\u1eddi.<\/span><\/em><\/p>\n

Ni\u1ec1m tin v\u00e0o AI kh\u00f4ng xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 l\u1ea1c quan \u0111\u01a1n thu\u1ea7n, m\u00e0 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. <\/span><\/p>\n

Kh\u00f4ng ph\u1ea3i m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng \u2014 m\u00e0 l\u00e0 s\u1ef1 t\u00e1i c\u1ea5u tr\u00fac \u00e2m th\u1ea7m.<\/span><\/strong><\/p>\n

Ng\u00f4n ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi n\u00f3i v\u1ec1 AI th\u01b0\u1eddng g\u1ee3i c\u1ea3m gi\u00e1c v\u1ec1 m\u1ed9t s\u1ef1 \u0111\u1ee9t g\u00e3y hay thay \u0111\u1ed5i mang t\u00ednh l\u1eadt \u0111\u1ed5. Nh\u01b0ng nh\u1eefng g\u00ec d\u1eef li\u1ec7u t\u1eeb IFM cho th\u1ea5y l\u1ea1i l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u00e1i \u0111i\u1ec1u ch\u1ec9nh.<\/span><\/p>\n

Trong ph\u1ea7n l\u1edbn doanh nghi\u1ec7p, AI kh\u00f4ng xu\u1ea5t hi\u1ec7n \u0111\u1ec3 l\u1eadt \u0111\u1ed5 c\u00e1c h\u1ec7 th\u1ed1ng hi\u1ec7n h\u1eefu. N\u00f3 \u0111ang \u00e2m th\u1ea7m t\u00e1i c\u1ea5u tr\u00fac l\u1ea1i c\u00e1ch c\u00e1c h\u1ec7 th\u1ed1ng \u0111\u00f3 v\u1eadn h\u00e0nh.<\/span><\/p>\n

B\u00e1o c\u00e1o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nhanh h\u01a1n. D\u1ef1 b\u00e1o ch\u00ednh x\u00e1c v\u00e0 r\u00f5 r\u00e0ng h\u01a1n. Quy tr\u00ecnh th\u1eed nghi\u1ec7m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh di\u1ec5n ra linh ho\u1ea1t h\u01a1n. C\u00e1c n\u00fat th\u1eaft th\u1ee7 c\u00f4ng trong v\u1eadn h\u00e0nh c\u0169ng d\u1ea7n \u0111\u01b0\u1ee3c c\u1eaft gi\u1ea3m.<\/span><\/p>\n

V\u00e0 \u0111\u00f4i khi, \u0111\u00f3 m\u1edbi ch\u00ednh l\u00e0 h\u00ecnh h\u00e0i th\u1ef1c s\u1ef1 c\u1ee7a s\u1ef1 chuy\u1ec3n \u0111\u1ed5i \u2014 kh\u00f4ng \u1ed3n \u00e0o, kh\u00f4ng k\u1ecbch t\u00ednh, m\u00e0 \u00e2m th\u1ea7m t\u1ea1o n\u00ean nh\u1eefng thay \u0111\u1ed5i mang t\u00ednh c\u1ea5u tr\u00fac.<\/span><\/p>\n

Nh\u01b0 m\u1ed9t kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i trong ng\u00e0nh FMCG \u0111\u00e3 chia s\u1ebb<\/span>: \u201cAI kh\u00f4ng thay th\u1ebf ho\u1ea1t \u0111\u1ed9ng nghi\u00ean <\/span>c\u1ee9u, m\u00e0 \u0111ang t\u1ea1o ra nh\u1eefng hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh t\u1ed1t h\u01a1n, gi\u00fap ch\u00fang t\u00f4i c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c insight nhanh h\u01a1n v\u00e0 s\u1eafc b\u00e9n h\u01a1n, t\u1eeb \u0111\u00f3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng nhanh h\u01a1n.\u201d<\/span><\/p>\n

AI ch\u01b0a \u201cth\u00e2u t\u00f3m\u201d ho\u1ea1t \u0111\u1ed9ng kinh doanh. N\u00f3 \u0111\u00e3 d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n t\u1ef1 nhi\u00ean trong c\u00e1ch doanh nghi\u1ec7p v\u1eadn h\u00e0nh.<\/span><\/p>\n

Ngu\u1ed3n: <\/span>IFM Research, \u201cB\u00e1o c\u00e1o Ch\u1ec9 s\u1ed1 Ni\u1ec1m tin Ng\u01b0\u1eddi ti\u00eau d\u00f9ng & Chi ti\u00eau T\u1ebft 2026\u201d.<\/span><\/p>\n

Li\u00ean h\u1ec7: \u00d4ng Ralf Matthaes, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c, IFM Research<\/span><\/p>\n

Email: <\/span>ralf.matthaes@ifmresearch.com<\/span><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Th\u1ef1c t\u1ebf v\u1ec1 m\u1ee9c \u0111\u1ed9 \u1ee9ng d\u1ee5ng Theo nghi\u00ean c\u1ee9u c\u1ee7a IFM Research, 84% chuy\u00ean gia cho bi\u1ebft h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng AI trong c\u00f4ng vi\u1ec7c trong v\u00f2ng s\u00e1u th\u00e1ng qua. Kh\u00f4ng c\u00f2n l\u00e0 giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m. Kh\u00f4ng c\u00f2n l\u00e0 c\u00e2n nh\u1eafc \u00e1p d\u1ee5ng. M\u00e0 l\u00e0 \u0111ang s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf. \u0110i\u1ec1u \u0111\u00f3 cho […]\n","protected":false},"author":5572,"featured_media":48067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3043],"tags":[],"class_list":["post-48066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te"],"yoast_head":"\nAI trong c\u00f4ng vi\u1ec7c: C\u00e1c c\u00f4ng c\u1ee5 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111ang \u0111\u1ecbnh h\u00ecnh th\u1ef1c t\u1ebf kinh doanh t\u1ea1i Vi\u1ec7t Nam nh\u01b0 th\u1ebf n\u00e0o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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