{"id":47609,"date":"2026-04-24T00:00:21","date_gmt":"2026-04-23T17:00:21","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/brandwatch-mo-rong-pham-vi-du-lieu-tai-khu-vuc-chau-a-thai-binh-duong-nham-tang-cuong-nang-luc-thau-hieu-thi-truong-toan-cau-cho-cac-nha-tiep-thi\/"},"modified":"2026-04-24T00:00:21","modified_gmt":"2026-04-23T17:00:21","slug":"brandwatch-mo-rong-pham-vi-du-lieu-tai-khu-vuc-chau-a-thai-binh-duong-nham-tang-cuong-nang-luc-thau-hieu-thi-truong-toan-cau-cho-cac-nha-tiep-thi","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/brandwatch-mo-rong-pham-vi-du-lieu-tai-khu-vuc-chau-a-thai-binh-duong-nham-tang-cuong-nang-luc-thau-hieu-thi-truong-toan-cau-cho-cac-nha-tiep-thi\/","title":{"rendered":"Brandwatch M\u1edf R\u1ed9ng Ph\u1ea1m Vi D\u1eef Li\u1ec7u t\u1ea1i Khu V\u1ef1c Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng Nh\u1eb1m T\u0103ng C\u01b0\u1eddng N\u0103ng L\u1ef1c Th\u1ea5u Hi\u1ec3u Th\u1ecb Tr\u01b0\u1eddng To\u00e0n C\u1ea7u cho C\u00e1c Nh\u00e0 Ti\u1ebfp Th\u1ecb"},"content":{"rendered":"
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Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn m\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ecdng y\u1ebfu t\u1ea1i khu v\u1ef1c Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng gi\u00fap\u00a0doanh nghi\u1ec7p \u0111a qu\u1ed1c gia\u00a0th\u1ea5u hi\u1ec3u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u v\u1ed1n \u0111ang b\u1ecb ph\u00e2n t\u00e1n, t\u1eeb \u0111\u00f3 t\u1ef1 tin \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/i>\u00a0<\/p>\n

BRIGHTON, V\u01b0\u01a1ng Qu\u1ed1c Anh<\/span>, ng\u00e0y 23 th\u00e1ng 4 n\u0103m 2026<\/span> \/PRNewswire\/ — Brandwatch, \u0111\u01a1n v\u1ecb tr\u1ef1c thu\u1ed9c Cision v\u00e0 l\u00e0 t\u00ean tu\u1ed5i h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 gi\u1ea3i ph\u00e1p th\u1ea5u hi\u1ec3u truy\u1ec1n th\u00f4ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i , h\u00f4m nay \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 d\u1eef li\u1ec7u tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ecdng \u0111i\u1ec3m t\u1ea1i khu v\u1ef1c Ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p \u0111a qu\u1ed1c gia gi\u1ea3i quy\u1ebft th\u00e1ch th\u1ee9c c\u1ed1t l\u00f5i \u0111ang ng\u00e0y m\u1ed9t gia t\u0103ng: kho\u1ea3ng c\u00e1ch gi\u1eefa vi\u1ec7c ti\u1ebfp c\u1eadn d\u1eef li\u1ec7u v\u00e0 kh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng th\u1ef1c th\u1ee5.\u00a0<\/p>\n

\"\"<\/a>
<\/span> <\/div>\n

B\u1ea5t ch\u1ea5p kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 ch\u01b0a t\u1eebng c\u00f3, m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y c\u1ee7a Brandwatch ch\u1ec9 ra r\u1eb1ng ch\u1ec9 25% nh\u00e0 ti\u1ebfp th\u1ecb th\u1ef1c s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. D\u00f9 c\u00e1c t\u00edn hi\u1ec7u d\u1eef li\u1ec7u hi\u1ec7n di\u1ec7n \u1edf kh\u1eafp m\u1ecdi n\u01a1i, nh\u01b0ng ch\u00fang thi\u1ebfu s\u1ef1 li\u00ean k\u1ebft c\u1ea7n thi\u1ebft \u0111\u1ec3 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh m\u1ed9t c\u00e1ch t\u1ef1 tin.\u00a0\u00a0\u00a0<\/p>\n

M\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n c\u1ed1t l\u00f5i ch\u00ednh l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u thi\u1ebfu t\u00ednh to\u00e0n di\u1ec7n.\u00a0<\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p\u00a0\u0111a qu\u1ed1c gia v\u1eabn \u0111ang d\u1ef1a v\u00e0o\u00a0t\u00edn hi\u1ec7u t\u1eeb m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng h\u1ea1n ch\u1ebf,\u00a0v\u1ed1n ch\u1ee7 y\u1ebfu t\u1eadp trung t\u1ea1i\u00a0ph\u01b0\u01a1ng T\u00e2y. Tuy nhi\u00ean,\u00a0h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u00a0mang t\u00ednh to\u00e0n c\u1ea7u\u00a0v\u00e0 ph\u1ea7n l\u1edbn \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh tr\u00ean nh\u1eefng h\u1ec7 sinh th\u00e1i\u00a0v\u1eabn\u00a0ch\u01b0a \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 trong c\u00e1c m\u00f4 h\u00ecnh d\u1eef li\u1ec7u truy\u1ec1n th\u1ed1ng.\u00a0<\/p>\n

Ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (APAC) l\u00e0 n\u01a1i t\u1eadp trung h\u01a1n 2,5 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y nh\u1eefng xu h\u01b0\u1edbng c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u1ea5t v\u1ec1 th\u01b0\u01a1ng m\u1ea1i, v\u0103n h\u00f3a v\u00e0 n\u1ed9i dung.\u00a0\u00a0<\/p>\n

Th\u1ebf nh\u01b0ng, nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c v\u1eabn \u0111ang \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean m\u1ed9t c\u00e1i nh\u00ecn phi\u1ebfn di\u1ec7n v\u1ec1 th\u1ebf gi\u1edbi. Th\u00e0nh c\u00f4ng t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n l\u00e0 n\u1ed7 l\u1ef1c d\u1ecbch thu\u1eadt \u0111\u01a1n thu\u1ea7n. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi tr\u00ed tu\u1ec7 v\u0103n h\u00f3a, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean s\u1ef1 th\u1ea5u hi\u1ec3u t\u01b0\u1eddng t\u1eadn v\u1ec1 c\u00e1c cu\u1ed9c h\u1ed9i tho\u1ea1i, h\u00e0nh vi v\u00e0 t\u00edn hi\u1ec7u \u0111ang \u0111\u1ecbnh h\u00ecnh b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i khu v\u1ef1c ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng.\u00a0<\/p>\n

\u0110\u1ed9 ph\u1ee7 m\u1edf r\u1ed9ng c\u1ee7a\u00a0Brandwatch\u00a0bao g\u1ed3m\u00a0kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn\u00a0c\u00e1c n\u1ec1n t\u1ea3ng\u00a0h\u00e0ng \u0111\u1ea7u t\u1ea1i APAC nh\u01b0\u00a0WeChat, Weibo v\u00e0\u00a0RedNote,\u00a0v\u1ed1n l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m v\u00e0\u00a0nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u\u00a0tr\u00ean kh\u1eafp khu v\u1ef1c.\u00a0<\/p>\n

\u0110\u1ed9 ph\u1ee7 n\u00e0y \u0111\u01b0\u1ee3c cung c\u1ea5p th\u00f4ng qua c\u00e1c b\u1ed9 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tinh l\u1ecdc,\u00a0\u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3\u00a0l\u00e0m n\u1ed5i b\u1eadt c\u00e1c t\u00edn hi\u1ec7u quan tr\u1ecdng nh\u1ea5t v\u00e0 c\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i\u00a0m\u00e0 kh\u00f4ng\u00a0g\u00e2y qu\u00e1 t\u1ea3i\u00a0cho \u0111\u1ed9i ng\u0169\u00a0b\u1edfi d\u1eef li\u1ec7u th\u00f4.\u00a0<\/p>\n

V\u00e0o th\u1eddi \u0111i\u1ec3m nh\u1eefng t\u00edn hi\u1ec7u n\u00e0y xu\u1ea5t hi\u1ec7n\u00a0tr\u00ean\u00a0c\u00e1c n\u1ec1n t\u1ea3ng ph\u01b0\u01a1ng T\u00e2y,\u00a0c\u01a1 h\u1ed9i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng \u0111\u00e3 tr\u00f4i qua. Kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n s\u1edbm\u00a0s\u1ebd thay \u0111\u1ed5i \u0111i\u1ec1u \u0111\u00f3. Gi\u1ea3i ph\u00e1p n\u00e0y\u00a0cho ph\u00e9p\u00a0c\u00e1c th\u01b0\u01a1ng hi\u1ec7u\u00a0d\u1ef1 b\u00e1o tr\u01b0\u1edbc\u00a0c\u00e1c bi\u1ebfn \u0111\u1ed9ng,\u00a0h\u00e0nh \u0111\u1ed9ng m\u1ed9t c\u00e1ch t\u1ef1 tin v\u00e0 \u0111\u1ecbnh h\u00ecnh k\u1ebft qu\u1ea3 kinh doanh.\u00a0<\/p>\n

Th\u00f4ng qua l\u1edbp tr\u00ed tu\u1ec7\u00a0\u0111\u1ed9t ph\u00e1\u00a0mang t\u00ean Iris AI, Brandwatch chuy\u1ec3n \u0111\u1ed5i\u00a0v\u00e0 t\u1ed5ng h\u1ee3p\u00a0d\u1eef li\u1ec7u \u0111a ng\u00f4n ng\u1eef ph\u1ee9c t\u1ea1p\u00a0th\u00e0nh nh\u1eefng th\u00f4ng tin chuy\u00ean s\u00e2u c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng ngay, gi\u00fap \u0111\u1ed9i ng\u0169 di\u1ec5n gi\u1ea3i c\u00e1c t\u00edn hi\u1ec7u qua nhi\u1ec1u ng\u00f4n ng\u1eef, ch\u1eef vi\u1ebft v\u00e0 b\u1ed1i c\u1ea3nh v\u0103n h\u00f3a kh\u00e1c nhau.\u00a0<\/p>\n

K\u1ebft h\u1ee3p v\u1edbi chuy\u00ean m\u00f4n khu v\u1ef1c\u00a0tr\u00ean kh\u1eafp khu v\u1ef1c Ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u,\u00a0Brandwatch\u00a0gi\u00fap\u00a0c\u00e1c \u0111\u1ed9i ng\u0169 chuy\u1ec3n d\u1ecbch\u00a0t\u1eeb c\u00e1c t\u00edn hi\u1ec7u r\u1eddi r\u1ea1c\u00a0sang m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.\u00a0\u00a0<\/p>\n

“Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u gi\u00e0nh chi\u1ebfn th\u1eafng trong k\u1ef7 nguy\u00ean t\u1edbi s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng c\u00e1i t\u00ean s\u1edf h\u1eefu nhi\u1ec1u\u00a0d\u1eef li\u1ec7u h\u01a1n,\u00a0m\u00e0 l\u00e0 nh\u1eefng \u0111\u01a1n v\u1ecb c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 th\u1ebf gi\u1edbi,”\u00a0Jim Daxner, Gi\u00e1m \u0110\u1ed1c\u00a0S\u1ea3n Ph\u1ea9m\u00a0t\u1ea1i Cision, chia s\u1ebb.\u00a0“Hi\u1ec7n nay, c\u00f3 qu\u00e1 nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh v\u1eabn \u0111ang \u0111\u01b0\u1ee3c \u0111\u01b0a ra d\u1ef1a tr\u00ean nh\u1eefng t\u00edn hi\u1ec7u r\u1eddi r\u1ea1c.\u00a0Vi\u1ec7c t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 ph\u1ee7 d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i\u00a0t\u1ea1i\u00a0APAC gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh\u00a0\u0111\u1ec3 t\u1eeb \u0111\u00f3 t\u1ef1 tin \u0111\u01b0a ra nh\u1eefng h\u00e0nh \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c.”\u00a0<\/p>\n

Khi\u00a0h\u00e0nh vi\u00a0ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng mang t\u00ednh to\u00e0n c\u1ea7u v\u00e0 ph\u00e2n m\u1ea3nh, kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i c\u00e1c t\u00edn hi\u1ec7u xuy\u00ean khu v\u1ef1c s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 s\u1ef1 t\u1ef1 tin khi h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u00f3.\u00a0<\/p>\n

Gi\u1edbi Thi\u1ec7u V\u1ec1 Brandwatch<\/b>\u00a0<\/p>\n

Brandwatch\u00a0l\u00e0 b\u1ed9 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 th\u00f4ng tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0ng \u0111\u1ea7u, ti\u1ebfp s\u1ee9c cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng quan tr\u1ecdng nh\u1ea5t c\u00f3 th\u1ec3 quan s\u00e1t v\u00e0 th\u1ea5u hi\u1ec3u l\u1eabn nhau. \u0110\u01b0\u1ee3c tin d\u00f9ng b\u1edfi m\u1ed9t n\u1eeda s\u1ed1 doanh nghi\u1ec7p trong danh s\u00e1ch Forbes 100, Brandwatch cung c\u1ea5p cho c\u00e1c c\u00f4ng ty s\u00e1ng t\u1ea1o nh\u1ea5t th\u1ebf gi\u1edbi nh\u1eefng th\u00f4ng tin chuy\u00ean s\u00e2u v\u00e0 c\u00f4ng c\u1ee5 d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng AI \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i, t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn k\u1ebft v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.\u00a0<\/p>\n

B\u1ed9 gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n c\u1ee7a ch\u00fang t\u00f4i bao g\u1ed3m th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng v\u00e0 qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i, cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea1i l\u00fd th\u1ef1c thi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u1edf\u00a0m\u1ecdi quy m\u00f4.\u00a0<\/p>\n

Brandwatch l\u00e0 m\u1ed9t th\u00e0nh vi\u00ean thu\u1ed9c h\u1ec7 sinh th\u00e1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Cision, c\u00f9ng v\u1edbi CisionOne,\u00a0Trajaan v\u00e0 PR Newswire.\u00a0<\/p>\n

Li\u00ean H\u1ec7 Truy\u1ec1n Th\u00f4ng:<\/b>\u00a0
Cision Public Relations\u00a0
CisionPR@cision.com<\/a>\u00a0<\/p>\n

Logo – https:\/\/mma.prnasia.com\/media2\/2962013\/Brandwatch_By_Cision_Logo_Stacked.jpg?p=medium600<\/a><\/p>\n

\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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