{"id":47538,"date":"2026-04-21T12:00:14","date_gmt":"2026-04-21T05:00:14","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/hien-dien-tai-noi-tuong-lai-nganh-ban-le-dang-hinh-thanh-nrf-2026-apac-cong-bo-dan-dien-gia-noi-bat-trien-lam-mo-rong-va-uu-dai-di-chuyen-co-thoi-han\/"},"modified":"2026-04-21T12:00:14","modified_gmt":"2026-04-21T05:00:14","slug":"hien-dien-tai-noi-tuong-lai-nganh-ban-le-dang-hinh-thanh-nrf-2026-apac-cong-bo-dan-dien-gia-noi-bat-trien-lam-mo-rong-va-uu-dai-di-chuyen-co-thoi-han","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/hien-dien-tai-noi-tuong-lai-nganh-ban-le-dang-hinh-thanh-nrf-2026-apac-cong-bo-dan-dien-gia-noi-bat-trien-lam-mo-rong-va-uu-dai-di-chuyen-co-thoi-han\/","title":{"rendered":"Hi\u1ec7n di\u1ec7n t\u1ea1i n\u01a1i t\u01b0\u01a1ng lai ng\u00e0nh b\u00e1n l\u1ebb \u0111ang h\u00ecnh th\u00e0nh: NRF 2026 APAC c\u00f4ng b\u1ed1 d\u00e0n di\u1ec5n gi\u1ea3 n\u1ed5i b\u1eadt, tri\u1ec3n l\u00e3m m\u1edf r\u1ed9ng v\u00e0 \u01b0u \u0111\u00e3i di chuy\u1ec3n c\u00f3 th\u1eddi h\u1ea1n"},"content":{"rendered":"
\n\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

SINGAPORE,\u00a0ng\u00e0y 21 th\u00e1ng 4 n\u0103m 2026\u00a0\/PRNewswire\/ — V\u1edbi \u0111\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd,\u00a0NRF 2026: Retail’s Big Show Asia Pacific (NRF 2026 APAC),<\/a><\/u>\u00a0do Hi\u1ec7p h\u1ed9i B\u00e1n l\u1ebb Qu\u1ed1c gia Hoa K\u1ef3 (NRF) v\u00e0 Comexposium Singapore \u0111\u1ed3ng t\u1ed5 ch\u1ee9c, s\u1ebd quy t\u1ee5 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o, nh\u00e0 \u0111\u1ed5i m\u1edbi v\u00e0 nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t trong ng\u00e0nh b\u00e1n l\u1ebb khu v\u1ef1c t\u1ea1i Singapore, t\u1eeb ng\u00e0y 2 \u0111\u00ea\u0301n 4 th\u00e1ng 6 n\u0103m 2026.<\/p>\n

\n<\/p><\/div>\n

D\u1ef1 ki\u1ebfn ch\u00e0o \u0111\u00f3n h\u01a1n 13.000 chuy\u00ean gia b\u00e1n l\u1ebb \u0111\u1ebfn t\u1eeb h\u01a1n 80 qu\u1ed1c gia, s\u1ef1 ki\u1ec7n b\u00e1n l\u1ebb uy ti\u0301n h\u00e0ng \u0111\u1ea7u khu v\u1ef1c APAC s\u1ebd quy t\u1ee5 l\u00e3nh \u0111\u1ea1o c\u1ea5p cao t\u1eeb h\u01a1n 2.500 th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb ha\u0300ng \u0111\u00e2\u0300u, bao g\u1ed3m DFI Retail Group, Sephora, FamilyMart, Dyson, Central Retail v\u00e0 Unilever. Trong b\u1ed1i c\u1ea3nh khu v\u01b0\u0323c APAC ti\u1ebfp t\u1ee5c \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai ng\u00e0nh b\u00e1n l\u1ebb to\u00e0n c\u1ea7u, NRF 2026 APAC mang \u0111\u1ebfn m\u1ed9t n\u1ec1n t\u1ea3ng h\u00e0ng \u0111\u1ea7u cho h\u1ee3p t\u00e1c, chia s\u1ebb tri th\u1ee9c v\u00e0 chuy\u1ec3n \u0111\u1ed5i kinh doanh.<\/p>\n

C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o b\u00e1n l\u1ebb to\u00e0n c\u1ea7u g\u00f3p m\u1eb7t trong d\u00e0n di\u1ec5n gi\u1ea3 cu\u0309a h\u00f4\u0323i nghi\u0323<\/b><\/p>\n

H\u1ed9i ngh\u1ecb<\/a><\/u>\u00a0ti\u1ebfp t\u1ee5c n\u00e2ng t\u1ea7m ch\u01b0\u01a1ng tr\u00ecnh ngh\u1ecb s\u1ef1 \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi v\u1edbi c\u00e1c di\u1ec5n gi\u1ea3 m\u1edbi \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn t\u1eeb Olive Young, Gill Capital (H&M) v\u00e0 Woolworths Group, ti\u1ebfp t\u1ee5c c\u1ee7ng c\u1ed1 th\u00eam danh s\u00e1ch c\u00e1c ti\u1ebfng n\u00f3i h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb to\u00e0n c\u1ea7u.<\/p>\n

“NRF 2026 APAC l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng m\u1ea1nh m\u1ebd quy t\u1ee5 c\u00e1c \u00fd t\u01b0\u1edfng, nh\u00e2n t\u00e0i v\u00e0 \u0111\u1ed5i m\u1edbi \u0111ang \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai ng\u00e0nh b\u00e1n l\u1ebb”, Anish Melwani, c\u1ef1u Ch\u1ee7 t\u1ecbch H\u0110QT ki\u00eam Gia\u0301m \u0111\u00f4\u0301c \u0111i\u00ea\u0300u ha\u0300nh c\u1ee7a LVMH B\u1eafc M\u1ef9 cho bi\u1ebft. “T\u1ea1i LVMH, ch\u00fang t\u00f4i xem \u0111\u1ed5i m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi g\u00ecn gi\u1eef tinh hoa th\u1ee7 c\u00f4ng c\u1ed1t l\u00f5i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.\u00a0T\u00f4i mong ch\u1edd \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi c\u00e1c l\u00e3nh \u0111\u1ea1o nga\u0300nh trong khu v\u1ef1c APAC, trao \u0111\u1ed5i nh\u01b0\u0303ng go\u0301c nhi\u0300n v\u00e0 giu\u0301p th\u00fac \u0111\u1ea9y l\u00e0n s\u00f3ng chuy\u1ec3n \u0111\u1ed5i ba\u0301n le\u0309 ti\u1ebfp theo trong khu v\u01b0\u0323c”.<\/p>\n

“NRF 2026 APAC l\u00e0 n\u01a1i t\u01b0\u01a1ng lai ng\u00e0nh b\u00e1n l\u1ebb \u0111\u01b0\u1ee3c hi\u1ec7n th\u1ef1c h\u00f3a. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i tuy\u00ea\u0323t v\u01a1\u0300i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c l\u00e3nh \u0111\u1ea1o trong ng\u00e0nh, kh\u00e1m ph\u00e1 c\u00f4ng ngh\u1ec7 \u0111\u1ed9t ph\u00e1 v\u00e0 t\u00e1i \u0111\u1ecbnh h\u00ecnh c\u00e1ch chu\u0301ng ta ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng trong m\u00f4\u0323t b\u1ed1i c\u1ea3nh thay \u0111\u1ed5i nhanh ch\u00f3ng”, Matthew Shay, Ch\u1ee7 t\u1ecbch ki\u00eam Gia\u0301m \u0111\u00f4\u0301c \u0111i\u00ea\u0300u ha\u0300nh c\u1ee7a Hi\u1ec7p h\u1ed9i B\u00e1n l\u1ebb Qu\u1ed1c gia Hoa K\u1ef3 chia s\u1ebb. “K\u1ec3 t\u1eeb k\u1ef3 t\u1ed5 ch\u1ee9c \u0111\u1ea7u ti\u00ean t\u1ea1i APAC, ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc v\u1ec1 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb 1.200 th\u01b0\u01a1ng hi\u1ec7u ba\u0301n le\u0309 n\u0103m 2024 l\u00ean 2.200 th\u01b0\u01a1ng hi\u1ec7u n\u0103m 2025, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng m\u1ee9c t\u0103ng 83%. Khi nhu c\u1ea7u v\u1ec1 \u0111\u1ed5i m\u1edbi v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p b\u00e1n l\u1ebb th\u1ebf h\u1ec7 m\u1edbi ti\u1ebfp t\u1ee5c gia t\u0103ng, ch\u00fang t\u00f4i k\u1ef3 v\u1ecdng \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u tham gia s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c duy tr\u00ec trong n\u0103m nay”.<\/p>\n

Tr\u1ea3i nghi\u1ec7m tri\u1ec3n l\u00e3m quy m\u00f4 l\u1edbn h\u01a1n v\u00e0 gi\u00e0u t\u00ednh t\u01b0\u01a1ng t\u00e1c h\u01a1n<\/b><\/p>\n

Khu v\u01b0\u0323c tri\u1ec3n l\u00e3m n\u0103m nay \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng tr\u00ean toa\u0300n b\u00f4\u0323 hai t\u1ea7ng, ph\u1ea3n \u00e1nh nhu c\u1ea7u v\u00e0 m\u1ee9c \u0111\u1ed9 tham gia c\u1ee7a ng\u00e0nh t\u0103ng ma\u0323nh. V\u1edbi 80% di\u1ec7n t\u00edch tr\u01b0ng ba\u0300y \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1ea5p \u0111\u1ea7y, h\u01a1n 300 nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p h\u00e0ng \u0111\u1ea7u bao g\u1ed3m Relex, Vusion v\u00e0 Google s\u1ebd tr\u00ecnh di\u1ec5n c\u00e1c c\u00f4ng ngh\u1ec7 \u0111ang t\u00e1i \u0111\u1ecbnh ngh\u0129a ng\u00e0nh b\u00e1n l\u1ebb.<\/p>\n

C\u00e1c nha\u0300 b\u00e1n l\u1ebb c\u00f3 th\u1ec3 v\u00e0o c\u1eeda khu v\u1ef1c tri\u1ec3n l\u00e3m mi\u1ec5n ph\u00ed, mang l\u1ea1i c\u01a1 h\u1ed9i \u0111\u1eb7c bi\u1ec7t \u0111\u00ea\u0309 tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m nh\u1eefng \u0111\u1ed5i m\u1edbi \u0111ang th\u00fac \u0111\u1ea9y “T\u01b0\u01a1ng lai \u0111ang h\u00ecnh th\u00e0nh” (The Next Now) cu\u0309a ng\u00e0nh b\u00e1n l\u1ebb.<\/p>\n

NRF APAC Innovators Showcase tr\u1edf l\u1ea1i \u2013 m\u1edf r\u1ed9ng 35%<\/b><\/p>\n

NRF APAC Innovators Showcase la\u0300 m\u1ed9t \u0111i\u1ec3m nh\u1ea5n quan tro\u0323ng c\u1ee7a NRF 2026 APAC, va\u0300 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng \u0111\u00e1ng k\u1ec3 trong n\u0103m nay, v\u1edbi s\u1ef1 tham gia c\u1ee7a 35 c\u00f4ng ty ti\u00ean phong, t\u0103ng 35% so v\u1edbi n\u0103m tr\u01b0\u1edbc.<\/p>\n

Khu v\u1ef1c tr\u01b0ng ba\u0300y \u0111\u01b0\u1ee3c tuy\u1ec3n ch\u1ecdn k\u1ef9 l\u01b0\u1ee1ng n\u00e0y la\u0300m n\u00f4\u0309i b\u00e2\u0323t c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1ed9t ph\u00e1 \u0111ang chuy\u1ec3n \u0111\u1ed5i ng\u00e0nh b\u00e1n l\u1ebb t\u1ea1i khu v\u01b0\u0323c APAC v\u00e0 to\u00e0n c\u1ea7u, bao g\u1ed3m:<\/p>\n