{"id":46769,"date":"2026-03-21T15:11:28","date_gmt":"2026-03-21T08:11:28","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/?p=46769"},"modified":"2026-03-24T15:13:34","modified_gmt":"2026-03-24T08:13:34","slug":"zalo-tiep-tuc-duoc-ghi-nhan-la-ung-dung-di-dong-duoc-su-dung-pho-bien-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/zalo-tiep-tuc-duoc-ghi-nhan-la-ung-dung-di-dong-duoc-su-dung-pho-bien-tai-viet-nam\/","title":{"rendered":"Zalo ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"
Theo b\u00e1o c\u00e1o \u201cVietnam mobile app popularity 2026\u201d (S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam 2026) t\u1eeb Q&Me \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong th\u00e1ng 3\/2026, Zalo ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam.<\/div>\n
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\u1ede h\u1ea1ng m\u1ee5c \u201cMost popular applications by usage\u201d (T\u1ea1m d\u1ecbch: C\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn nh\u1ea5t d\u1ef1a tr\u00ean l\u01b0\u1ee3ng s\u1eed d\u1ee5ng), Zalo \u0111\u1ee9ng \u0111\u1ea7u v\u1edbi t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng \u0111\u1ea1t 98%, v\u01b0\u1ee3t qua c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ed1c t\u1ebf nh\u01b0 Facebook (91%), Messenger (88%), TikTok (82%) v\u00e0 YouTube (71%). C\u00e1c v\u1ecb tr\u00ed c\u00f2n l\u1ea1i trong top 10 thu\u1ed9c v\u1ec1 nh\u1eefng \u1ee9ng d\u1ee5ng ph\u1ee5c v\u1ee5 nhu c\u1ea7u thi\u1ebft y\u1ebfu nh\u01b0 mua s\u1eafm, di chuy\u1ec3n v\u00e0 thanh to\u00e1n, bao g\u1ed3m: Shopee, Google Maps, Grab, Instagram v\u00e0 MoMo.<\/div>\n
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\u0110i\u1ec3m nh\u1ea5n \u0111\u00e1ng ch\u00fa \u00fd trong b\u00e1o c\u00e1o n\u0103m nay l\u00e0 s\u1ef1 \u01b0u chu\u1ed9ng c\u1ee7a ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng n\u1eef d\u00e0nh cho \u201cn\u1ec1n t\u1ea3ng qu\u1ed1c d\u00e2n\u201d. 100% ng\u01b0\u1eddi d\u00f9ng n\u1eef tham gia kh\u1ea3o s\u00e1t cho bi\u1ebft \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u01b0\u1ee3c h\u1ecd s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t l\u00e0 Zalo.<\/div>\n
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C\u00e1c \u1ee9ng d\u1ee5ng theo sau g\u1ed3m Facebook (89%), TikTok (87%), Messenger (87%) v\u00e0 YouTube (73%). Trong nh\u00f3m ng\u01b0\u1eddi d\u00f9ng nam gi\u1edbi, Zalo \u0111\u1ee9ng \u0111\u1ea7u v\u1edbi t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng \u0111\u1ea1t 96%, v\u01b0\u1ee3t qua c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ed1c t\u1ebf nh\u01b0 Facebook (93%), Messenger (89%), TikTok (76%) v\u00e0 YouTube (69%).<\/div>\n
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\u1ede kh\u00eda c\u1ea1nh \u0111\u1ed9 tu\u1ed5i, b\u00e1o c\u00e1o kh\u00f4ng cho th\u1ea5y s\u1ef1 ch\u00eanh l\u1ec7ch qu\u00e1 kh\u00e1c bi\u1ec7t trong h\u00e0nh vi s\u1eed d\u1ee5ng. V\u1edbi nh\u00f3m ng\u01b0\u1eddi d\u00f9ng t\u1eeb 27 tu\u1ed5i tr\u1edf l\u00ean, Zalo ti\u1ebfp t\u1ee5c \u1edf v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u v\u1edbi t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng 99%, cao h\u01a1n Facebook (91%) v\u00e0 Messenger (84%).<\/div>\n
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Trong khi \u0111\u00f3, \u0111\u1ed1i v\u1edbi nh\u00f3m ng\u01b0\u1eddi d\u00f9ng tr\u1ebb 26 tu\u1ed5i tr\u1edf xu\u1ed1ng, n\u1ec1n t\u1ea3ng v\u1eabn duy tr\u00ec s\u1ee9c h\u00fat m\u1ea1nh m\u1ebd v\u1edbi t\u1ef7 l\u1ec7 96%, gi\u1eef vai tr\u00f2 l\u00e0 m\u1ed9t trong hai ph\u01b0\u01a1ng th\u1ee9c li\u00ean l\u1ea1c ch\u1ee7 ch\u1ed1t c\u1ee7a th\u1ebf h\u1ec7 Gen Z.<\/div>\n
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\u1ede h\u1ea1ng m\u1ee5c \u201cn\u1ec1n t\u1ea3ng nh\u1eafn tin, g\u1ecdi \u0111i\u1ec7n tr\u1ef1c tuy\u1ebfn\u201d, Zalo ghi nh\u1eadn m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng \u0111\u1ea1t 98%, cao nh\u1ea5t trong c\u00e1c \u1ee9ng d\u1ee5ng c\u00f9ng nh\u00f3m. Kh\u00f4ng ch\u1ec9 d\u1eabn \u0111\u1ea7u v\u1ec1 \u0111\u1ed9 ph\u1ee7, n\u1ec1n t\u1ea3ng n\u00e0y c\u00f2n chi\u1ebfm 15,7% t\u1ed5ng th\u1eddi l\u01b0\u1ee3ng s\u1eed d\u1ee5ng (length) trong nh\u00f3m \u1ee9ng d\u1ee5ng nh\u1eafn tin\/g\u1ecdi \u0111i\u1ec7n, cao g\u1ea5p 2 l\u1ea7n so v\u1edbi Messenger (6,0%).<\/div>\n
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Nh\u1eefng con s\u1ed1 tr\u00ean n\u1ed1i d\u00e0i th\u00e0nh t\u00edch Zalo \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf \u1ee9ng d\u1ee5ng nh\u1eafn tin ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam, theo b\u00e1o c\u00e1o “The Connected Consumer” h\u00e0ng qu\u00fd c\u1ee7a Decision Lab. Trong n\u0103m 2025, Zalo d\u1eabn \u0111\u1ea7u tuy\u1ec7t \u0111\u1ed1i v\u1ec1 c\u1ea3 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng (penetration rate) v\u00e0 m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch (preference rate), v\u01b0\u1ee3t qua nhi\u1ec1u \u1ee9ng d\u1ee5ng nh\u1eafn tin qu\u1ed1c t\u1ebf nh\u01b0 Facebook, Whatsapp, Telegram\u2026<\/div>\n
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\u0110\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng gia t\u0103ng t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ed1c t\u1ebf, Zalo v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf \u201cn\u1ed9i \u0111\u1ecba h\u00f3a\u201d m\u1ea1nh m\u1ebd, g\u1eafn b\u00f3 v\u1edbi g\u1ea7n 80 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean h\u00e0ng th\u00e1ng, c\u1ee7ng c\u1ed1 vai tr\u00f2 l\u00e0 c\u00f4ng c\u1ee5 giao ti\u1ebfp c\u1ed1t l\u00f5i c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t.<\/div>\n
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Th\u00e0nh t\u00edch c\u1ee7a Zalo ph\u1ea3n \u00e1nh th\u1ebf m\u1ea1nh c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m \u201cMake in Vietnam\u201d khi b\u00e1m s\u00e1t th\u00f3i quen giao ti\u1ebfp, h\u1ec7 th\u1ed1ng li\u00ean l\u1ea1c v\u00e0 c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong n\u01b0\u1edbc. Qua \u0111\u00f3, g\u00f3p ph\u1ea7n c\u1ee7ng c\u1ed1 n\u0103ng l\u1ef1c t\u1ef1 ch\u1ee7, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u1ec1 khoa h\u1ecdc v\u00e0 c\u00f4ng ngh\u1ec7 – m\u1ed9t trong nh\u1eefng tr\u1ecdng t\u00e2m trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n kinh t\u1ebf s\u1ed1 c\u1ee7a Vi\u1ec7t Nam.<\/div>\n","protected":false},"excerpt":{"rendered":"

Theo b\u00e1o c\u00e1o \u201cVietnam mobile app popularity 2026\u201d (S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam 2026) t\u1eeb Q&Me \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong th\u00e1ng 3\/2026, Zalo ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam. \u1ede h\u1ea1ng m\u1ee5c \u201cMost popular applications […]\n","protected":false},"author":2358,"featured_media":46771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3045],"tags":[2238,1805],"class_list":["post-46769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe","tag-ung-dung-nhan-tin","tag-zalo"],"yoast_head":"\nZalo ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/zalo-tiep-tuc-duoc-ghi-nhan-la-ung-dung-di-dong-duoc-su-dung-pho-bien-tai-viet-nam\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zalo ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam\" \/>\n<meta property=\"og:description\" content=\"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saigonbiz.com\/vn\/zalo-tiep-tuc-duoc-ghi-nhan-la-ung-dung-di-dong-duoc-su-dung-pho-bien-tai-viet-nam\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u1ed9ng \u0111\u1ed3ng SaigonBiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:author\" content=\"fb.com\/phamleminhdinh\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-21T08:11:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T08:13:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/zalo-tiep-tuc-duoc-ghi-nhan-la-ung-dung-di-dong-duoc-su-dung-pho-bien-tai-viet-nam-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1541\" \/>\n\t<meta property=\"og:image:height\" content=\"867\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"T\u1ea7n Minh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"T\u1ea7n Minh\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/zalo-tiep-tuc-duoc-ghi-nhan-la-ung-dung-di-dong-duoc-su-dung-pho-bien-tai-viet-nam\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/zalo-tiep-tuc-duoc-ghi-nhan-la-ung-dung-di-dong-duoc-su-dung-pho-bien-tai-viet-nam\/\"},\"author\":{\"name\":\"T\u1ea7n Minh\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/#\/schema\/person\/446665461524a52b4e5c21c0b965c3c5\"},\"headline\":\"Zalo ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t 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