{"id":46618,"date":"2026-03-17T00:06:08","date_gmt":"2026-03-16T17:06:08","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/appier-cong-bo-nghien-cuu-dot-pha-ve-khung-danh-gia-rui-ro-mang-tinh-quyet-dinh-cho-agentic-ai\/"},"modified":"2026-03-17T00:06:08","modified_gmt":"2026-03-16T17:06:08","slug":"appier-cong-bo-nghien-cuu-dot-pha-ve-khung-danh-gia-rui-ro-mang-tinh-quyet-dinh-cho-agentic-ai","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/appier-cong-bo-nghien-cuu-dot-pha-ve-khung-danh-gia-rui-ro-mang-tinh-quyet-dinh-cho-agentic-ai\/","title":{"rendered":"Appier c\u00f4ng b\u1ed1 nghi\u00ean c\u1ee9u \u0111\u1ed9t ph\u00e1 v\u1ec1: Khung \u0111\u00e1nh gi\u00e1 r\u1ee7i ro mang t\u00ednh quy\u1ebft \u0111\u1ecbnh cho Agentic AI"},"content":{"rendered":"
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Gi\u1ea3i ph\u00e1p \u0111o l\u01b0\u1eddng \u0111\u1ed9 tin c\u1eady c\u1ee7a m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef l\u1edbn (LLM) trong c\u00e1c k\u1ecbch b\u1ea3n r\u1ee7i ro nh\u1eb1m x\u00e2y d\u1ef1ng c\u00f4ng c\u1ee5 AI \u0111ang tin c\u1eady cho doanh nghi\u1ec7p<\/i><\/b><\/p>\n

SINGAPORE, ng\u00e0y 16<\/span> th\u00e1ng 3\u00a0n\u0103m 2026 \/PRNewswire\/ —\u00a0H\u00f4m nay, Appier c\u00f4ng b\u1ed1 nghi\u00ean c\u1ee9u m\u1edbi nh\u1eb1m n\u00e2ng cao \u0111\u1ed9 tin c\u1eady c\u1ee7a c\u00e1c h\u1ec7 th\u1ed1ng Agentic AI (AI t\u00e1c nh\u00e2n). T\u1eeb c\u00e1c n\u1ed7 l\u1ef1c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n, \u0111\u1ed9i ng\u0169 nghi\u00ean c\u1ee9u AI c\u1ee7a Appier ti\u1ebfp t\u1ee5c t\u1eadp trung v\u00e0o nh\u1eefng ch\u1ee7 \u0111\u1ec1 ti\u00ean phong trong l\u0129nh v\u1ef1c Agentic AI v\u00e0 M\u00f4 h\u00ecnh Ng\u00f4n ng\u1eef L\u1edbn (LLM), \u0111\u1ed3ng th\u1eddi kh\u00e1m ph\u00e1 c\u00e1c th\u00e1ch th\u1ee9c k\u1ef9 thu\u1eadt v\u00e0 c\u00e1c t\u00e1c \u0111\u1ed9ng l\u1edbn, mang t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng t\u01b0\u01a1ng lai, qua \u0111\u00f3, ch\u00fang t\u00f4i khai ph\u00e1 c\u00e1c gi\u1edbi h\u1ea1n \u0111\u1ed5i m\u1edbi trong c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb.<\/p>\n

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Trong b\u00e0i nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t mang t\u00ean “<\/i>Tr\u1ea3 l\u1eddi, t\u1eeb ch\u1ed1i hay ph\u1ecfng \u0111o\u00e1n? Kh\u1ea3o s\u00e1t qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u00f3 \u00fd th\u1ee9c v\u1ec1 r\u1ee7i ro trong c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u01b0\u0303<\/i><\/a>“,<\/i>\u00a0nh\u00f3m nghi\u00ean c\u1ee9u \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ed9t khung \u0111\u00e1nh gi\u00e1 c\u00f3 h\u1ec7 th\u1ed1ng nh\u1eb1m \u0111o l\u01b0\u1eddng c\u00e1ch c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh trong nh\u1eefng \u0111i\u1ec1u ki\u1ec7n r\u1ee7i ro kh\u00e1c nhau. Ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn n\u00e0y c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 \u0111\u1ed9 tin c\u1eady c\u1ee7a m\u00f4 h\u00ecnh trong c\u00e1c k\u1ecbch b\u1ea3n r\u1ee7i ro cao th\u00f4ng qua m\u1ed9t thi\u1ebft k\u1ebf ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn m\u1edbi.<\/p>\n

Nghi\u00ean c\u1ee9u gi\u1ea3i quy\u1ebft m\u1ed9t th\u00e1ch th\u1ee9c quan tr\u1ecdng trong vi\u1ec7c tri\u1ec3n khai Agentic AI trong m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p: \u0111\u1ea3m b\u1ea3o c\u00e1c quy\u1ebft \u0111\u1ecbnh t\u1ef1 ch\u1ee7 c\u1ee7a AI la\u0300 \u0111a\u0301ng tin c\u1eady. Nh\u1eefng ph\u00e1t hi\u1ec7n n\u00e0y ti\u1ebfp t\u1ee5c c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u c\u00f4ng ngh\u1ec7 AI c\u1ee7a Appier, \u0111\u1ed3ng th\u1eddi \u0111\u00f3ng g\u00f3p nh\u1eefng hi\u1ec3u bi\u1ebft th\u1ef1c ti\u1ec5n cho h\u1ec7 sinh th\u00e1i Agentic AI r\u1ed9ng l\u1edbn h\u01a1n.<\/p>\n

Khi c\u00e1c doanh nghi\u1ec7p chuy\u1ec3n t\u1eeb tr\u01a1\u0323 ly\u0301 AI sang c\u00e1c t\u00e1c nh\u00e2n AI t\u1ef1 ch\u1ee7, \u0111\u1ed9 tin c\u1eady \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t r\u00e0o c\u1ea3n quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c \u1ee9ng d\u1ee5ng. Theo m\u00f4\u0323t kh\u1ea3o s\u00e1t c\u1ee7a McKinsey n\u0103m 2025<\/a>, 62% ca\u0301c t\u1ed5 ch\u1ee9c \u0111\u00e3 b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m c\u00e1c t\u00e1c nh\u00e2n AI, nh\u01b0ng s\u01b0\u0323 thi\u1ebfu ch\u00ednh x\u00e1c v\u1eabn l\u00e0 r\u1ee7i ro \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t trong qu\u00e1 tr\u00ecnh \u01b0\u0301ng du\u0323ng AI trong doanh nghi\u1ec7p.<\/p>\n

L\u00e0 doanh nghi\u1ec7p AI-native cung c\u1ea5p Agentic AI-as-a-Service (AaaS), Appier ti\u1ebfp t\u1ee5c \u0111\u01b0a c\u00e1c nghi\u00ean c\u1ee9u AI ti\u00ean ti\u1ebfn v\u00e0o \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n cho doanh nghi\u1ec7p. Nghi\u00ean c\u1ee9u m\u1edbi gi\u1edbi thi\u1ec7u Khung ra quy\u1ebft \u0111\u1ecbnh nh\u1eadn di\u1ec7n r\u1ee7i ro<\/b>, gi\u00fap \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ed9 tin c\u1eady c\u1ee7a c\u00e1c quy\u1ebft \u0111\u1ecbnh t\u1eeb m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef l\u1edbn (LLM), \u0111\u1ed3ng th\u1eddi gi\u1ea3i quy\u1ebft hai th\u00e1ch th\u1ee9c l\u1edbn c\u1ee7a AI hi\u1ec7n nay, \u0111\u00f3 l\u00e0: “\u1ea3o gi\u00e1c” v\u00e0 “\u0111\u1ed9 tin c\u1eady” c\u1ee7a quy\u1ebft \u0111\u1ecbnh do AI \u0111\u01b0a ra.<\/p>\n

Chuy\u1ec3n chi\u1ebfn l\u01b0\u1ee3c nh\u1eadn th\u1ee9c r\u1ee7i ro th\u00e0nh c\u00e1c ch\u1ec9 s\u1ed1 co\u0301 th\u00ea\u0309 \u0111\u1ecbnh l\u01b0\u1ee3ng<\/b><\/p>\n

Ca\u0301c \u0111\u00e1nh gi\u00e1 LLM truy\u1ec1n th\u1ed1ng ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o vi\u1ec7c li\u00ea\u0323u c\u00e2u tr\u1ea3 l\u1eddi c\u00f3 \u0111\u00fang hay kh\u00f4ng. Tuy nhi\u00ean, trong m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p, chi ph\u00ed c\u1ee7a vi\u1ec7c tr\u1ea3 l\u1eddi sai v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c t\u1eeb ch\u1ed1i tr\u1ea3 l\u1eddi kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3. Nghi\u00ean c\u1ee9u n\u00e0y \u0111\u01b0a ra c\u00e1c tham s\u1ed1 r\u1ee7i ro c\u00f3 c\u1ea5u tr\u00fac \u2014 bao g\u1ed3m ph\u1ea7n th\u01b0\u1edfng cho c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00fang, h\u00ecnh ph\u1ea1t cho c\u00e2u tr\u1ea3 l\u1eddi sai v\u00e0 chi ph\u00ed cho vi\u1ec7c t\u1eeb ch\u1ed1i tr\u1ea3 l\u1eddi \u2014 nh\u1eb1m m\u00f4 ph\u1ecfng c\u00e1c k\u1ecbch b\u1ea3n r\u1ee7i ro kh\u00e1c nhau. Theo khu\u00f4n kh\u1ed5 n\u00e0y, c\u00e1c m\u00f4 h\u00ecnh ph\u1ea3i \u0111\u00e1nh gi\u00e1 n\u0103ng l\u01b0\u0323c c\u1ee7a m\u00ecnh, m\u1ee9c \u0111\u1ed9 t\u1ef1 tin v\u00e0 \u0111i\u1ec1u ki\u1ec7n r\u1ee7i ro tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh tr\u1ea3 l\u1eddi, t\u1eeb ch\u1ed1i ho\u1eb7c ph\u1ecfng \u0111o\u00e1n. Ch\u1ea5t l\u01b0\u1ee3ng quy\u1ebft \u0111\u1ecbnh sau \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng d\u1ef1a tr\u00ean vi\u1ec7c li\u1ec7u m\u00f4 h\u00ecnh c\u00f3 t\u1ed1i \u0111a h\u00f3a ph\u00e2\u0300n th\u01b0\u01a1\u0309ng k\u1ef3 v\u1ecdng hay kh\u00f4ng, qua \u0111\u00f3 cung c\u00e2\u0301p \u0111\u00e1nh gi\u00e1 th\u1ef1c t\u1ebf h\u01a1n \u0111\u1ed1i v\u1edbi vi\u00ea\u0323c ra quy\u1ebft \u0111\u1ecbnh mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

Ph\u00e1t hi\u1ec7n ch\u00ednh: S\u1ef1 m\u1ea5t c\u00e2n b\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c trong c\u00e1c m\u00f4 h\u00ecnh hi\u1ec7n nay<\/b><\/p>\n

Th\u00f4ng qua khung Ra Quy\u1ebft \u0111\u1ecbnh Nh\u1eadn th\u1ee9c R\u1ee7i ro, nghi\u00ean c\u1ee9u cho th\u1ea5y nhi\u1ec1u LLM h\u00e0ng \u0111\u1ea7u th\u1ec3 hi\u1ec7n s\u1ef1 m\u1ea5t c\u00e2n b\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c trong c\u00e1c k\u1ecbch b\u1ea3n r\u1ee7i ro kh\u00e1c nhau. Trong c\u00e1c m\u00f4i tr\u01b0\u1eddng r\u1ee7i ro cao, c\u00e1c m\u00f4 h\u00ecnh th\u01b0\u1eddng ph\u1ecfng \u0111o\u00e1n qu\u00e1 m\u1ee9c, b\u1ea5t ch\u1ea5p nh\u1eefng h\u1eadu qu\u1ea3 ti\u00eau c\u1ef1c ti\u1ec1m \u1ea9n. Ng\u01b0\u1ee3c l\u1ea1i, trong c\u00e1c k\u1ecbch b\u1ea3n r\u1ee7i ro th\u1ea5p, ch\u00fang l\u1ea1i tr\u1edf n\u00ean qu\u00e1 th\u1eadn tr\u1ecdng v\u00e0 t\u1eeb ch\u1ed1i tr\u1ea3 l\u1eddi qu\u00e1 th\u01b0\u1eddng xuy\u00ean. S\u1ef1 thi\u1ebfu nh\u1ea5t qu\u00e1n n\u00e0y h\u1ea1n ch\u1ebf c\u1ea3 ti\u0301nh t\u1ef1 ch\u1ee7 l\u1eabn \u0111\u1ed9 an to\u00e0n c\u1ee7a c\u00e1c h\u1ec7 th\u1ed1ng AI trong m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p. Nghi\u00ean c\u1ee9u cho r\u1eb1ng v\u1ea5n \u0111\u1ec1 n\u00e0y kh\u00f4ng ho\u00e0n to\u00e0n li\u00ean quan \u0111\u00ea\u0301n ki\u1ebfn th\u1ee9c, m\u00e0 b\u0103\u0301t ngu\u00f4\u0300n t\u1eeb kh\u00f3 kh\u0103n c\u1ee7a m\u00f4 h\u00ecnh trong vi\u1ec7c t\u00edch h\u1ee3p nhi\u1ec1u n\u0103ng l\u1ef1c kh\u00e1c nhau v\u00e0o m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ra quy\u1ebft \u0111\u1ecbnh \u1ed5n \u0111\u1ecbnh.<\/p>\n

Ph\u00e2n ta\u0301ch Ky\u0303 n\u0103ng gi\u00fap \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1i \u01b0u h\u01a1n<\/b><\/p>\n

\u0110\u1ec3 gi\u1ea3i quy\u1ebft th\u00e1ch th\u1ee9c n\u00e0y, nghi\u00ean c\u1ee9u \u0111\u1ec1 xu\u1ea5t ph\u01b0\u01a1ng ph\u00e1p Ph\u00e2n ta\u0301ch Ky\u0303 n\u0103ng (Skill Decomposition), chia qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh th\u00e0nh ba b\u01b0\u1edbc:<\/p>\n

    \n
  1. Th\u1ef1c thi nhi\u1ec7m vu\u0323<\/b>\u00a0\u2014 gi\u1ea3i quy\u1ebft nhi\u1ec7m v\u1ee5 \u0111\u1ec3 t\u1ea1o ra c\u00e2u tr\u1ea3 l\u1eddi ban \u0111\u1ea7u<\/li>\n
  2. \u01af\u1edbc l\u01b0\u1ee3ng m\u1ee9c \u0111\u1ed9 t\u01b0\u0323 tin<\/b>\u00a0\u2014 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ch\u1eafc ch\u1eafn c\u1ee7a c\u00e2u tr\u1ea3 l\u1eddi<\/li>\n
  3. Suy lu\u1eadn gi\u00e1 tr\u1ecb k\u1ef3 v\u1ecdng<\/b>\u00a0\u2014 suy lu\u00e2\u0323n c\u00e1c k\u1ebft qu\u1ea3 trong nh\u1eefng \u0111i\u1ec1u ki\u1ec7n r\u1ee7i ro<\/li>\n<\/ol>\n

    Quy tr\u00ecnh suy lu\u1eadn c\u00f3 c\u1ea5u tr\u00fac n\u00e0y cho ph\u00e9p m\u00f4 h\u00ecnh x\u00e1c \u0111\u1ecbnh li\u1ec7u vi\u1ec7c tr\u1ea3 l\u1eddi hay t\u1eeb ch\u1ed1i s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3 t\u00f4\u0301t nh\u00e2\u0301t. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y gi\u00fap c\u00e1c m\u00f4 h\u00ecnh t\u00edch h\u1ee3p hi\u1ec7u qu\u1ea3 nhi\u1ec1u n\u0103ng l\u1ef1c kh\u00e1c nhau v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh h\u1ee3p l\u00fd va\u0300 \u1ed5n \u0111\u1ecbnh h\u01a1n trong m\u00f4i tr\u01b0\u1eddng r\u1ee7i ro cao, qua \u0111\u00f3 m\u1edf ra l\u00f4\u0323 tri\u0300nh th\u1ef1c ti\u1ec5n h\u01b0\u01a1\u0301ng t\u01a1\u0301i c\u00e1c h\u1ec7 th\u1ed1ng AI doanh nghi\u1ec7p \u0111\u00e1ng tin c\u1eady h\u01a1n.<\/p>\n

    “\u0110\u1ec3 Agentic AI v\u1eadn h\u00e0nh trong c\u00e1c quy tr\u00ecnh c\u00f4ng vi\u1ec7c quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p, \u0111i\u1ec1u c\u1ed1t l\u00f5i kh\u00f4ng ch\u1ec9 l\u00e0 l\u00e0m cho AI th\u00f4ng minh h\u01a1n<\/i>, m\u00e0 c\u00f2n l\u00e0 khi\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh t\u1ef1 ch\u1ee7 c\u1ee7a AI tr\u1edf n\u00ean \u0111\u00e1ng tin c\u1eady h\u01a1n<\/i>“, Chih-Han Yu, Gia\u0301m \u0111\u00f4\u0301c \u0111i\u00ea\u0300u ha\u0300nh ki\u00eam \u0110\u1ed3ng s\u00e1ng l\u1eadp cu\u0309a Appier cho bi\u1ebft. “Appier \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh xoay quanh AI v\u00e0 li\u00ean t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c nghi\u00ean c\u1ee9u \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi. B\u1eb1ng c\u00e1ch chuy\u1ec3n nh\u1eadn th\u1ee9c r\u1ee7i ro c\u1ee7a LLM th\u00e0nh m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng, nghi\u00ean c\u1ee9u n\u00e0y c\u1ee7ng c\u1ed1 n\u1ec1n t\u1ea3ng cho AI doanh nghi\u1ec7p \u0111\u00e1ng tin c\u1eady, \u0111\u1ed3ng th\u1eddi gi\u00fap th\u00fac \u0111\u1ea9y vi\u1ec7c \u1ee9ng d\u1ee5ng Agentic AI trong th\u1ef1c t\u1ebf v\u00e0 chuy\u1ec3n h\u00f3a no\u0301 th\u00e0nh gi\u00e1 tr\u1ecb kinh doanh c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng quy m\u00f4 va\u0300 ROI”.<\/p>\n

    C\u00e1c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p s\u00e2u h\u01a1n v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng h\u00f4\u0303 tr\u01a1\u0323 Agentic AI c\u1ee7a Appier, bao g\u1ed3m Ad Cloud, Personalization Cloud v\u00e0 Data Cloud, gi\u00fap c\u00e1c doanh nghi\u1ec7p th\u00fac \u0111\u1ea9y quy tr\u00ecnh l\u00e0m vi\u1ec7c t\u1ef1 v\u1eadn h\u00e0nh d\u1ef1a tr\u00ean AI theo c\u00e1ch \u0111\u00e1ng tin c\u1eady v\u00e0 an to\u00e0n h\u01a1n.<\/p>\n

    Looking ahead, Appier will continue leveraging its strong AI research capabilities, proprietary data assets, and deep industry expertise to advance Agentic AI innovation and support enterprises in building more efficient and trustworthy AI-driven operations.<\/p>\n

    Trong th\u1eddi gian t\u1edbi, Appier s\u1ebd ti\u1ebfp t\u1ee5c t\u1eadn d\u1ee5ng n\u0103ng l\u1ef1c nghi\u00ean c\u1ee9u AI m\u1ea1nh m\u1ebd, t\u00e0i s\u1ea3n d\u1eef li\u1ec7u \u0111\u1ed9c quy\u1ec1n v\u00e0 chuy\u00ean m\u00f4n s\u00e2u trong ng\u00e0nh \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi Agentic AI, \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng nh\u1eefng ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean AI hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n.<\/p>\n

    Gi\u1edbi thi\u1ec7u v\u1ec1 Appier<\/b><\/p>\n

    Appier (TSE: 4180) l\u00e0 m\u1ed9t c\u00f4ng ty thu\u00e2\u0300n AI cung c\u1ea5p Agentic AI nh\u01b0 m\u1ed9t d\u1ecbch v\u1ee5 (AaaS), h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh kinh doanh th\u00f4ng qua c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o (AdTech) v\u00e0 c\u00f4ng ngh\u00ea\u0323 ti\u1ebfp th\u1ecb (MarTech) ti\u00ean ti\u1ebfn. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2012 v\u1edbi t\u1ea7m nh\u00ecn “\u0110\u01a1n gi\u1ea3n h\u00f3a AI b\u1eb1ng c\u00e1ch th\u00f4ng minh h\u00f3a ph\u1ea7n m\u1ec1m”, Appier h\u00f4\u0303 tr\u01a1\u0323 doanh nghi\u1ec7p chuy\u00ea\u0309n ho\u0301a AI th\u00e0nh ROI th\u00f4ng qua ca\u0301c gi\u1ea3i ph\u00e1p Ad Cloud, Personalization Cloud v\u00e0 Data Cloud. Hi\u1ec7n nay, Appier v\u00e2\u0323n ha\u0300nh 17 v\u0103n ph\u00f2ng tr\u00ean kh\u1eafp khu v\u1ef1c Ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, Hoa Ky\u0300 v\u00e0 Ch\u00e2u \u00c2u, Trung \u0110\u00f4ng v\u00e0 Ch\u00e2u Phi, v\u00e0 \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft tr\u00ean tr\u00ean S\u00e0n Giao d\u1ecbch Ch\u1ee9ng kho\u00e1n Tokyo. Truy c\u1eadp www.appier.com<\/a> \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 c\u00f4ng ty v\u00e0 truy c\u1eadp ir.appier.com\/en\/<\/a> \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 quan h\u00ea\u0323 nha\u0300 \u0111\u00e2\u0300u t\u01b0.<\/p>\n

    For media queries, please email <\/span>pr@appier.com<\/span><\/b><\/a><\/p>\n

    \u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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