{"id":46597,"date":"2026-03-14T14:30:08","date_gmt":"2026-03-14T07:30:08","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/?p=46597"},"modified":"2026-03-16T14:34:23","modified_gmt":"2026-03-16T07:34:23","slug":"zing-mp3-ghi-nhan-225-trieu-nguoi-dung-hang-thang","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/zing-mp3-ghi-nhan-225-trieu-nguoi-dung-hang-thang\/","title":{"rendered":"Zing MP3 ghi nh\u1eadn 22,5 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng"},"content":{"rendered":"
N\u0103m 2025 ghi nh\u1eadn nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng trong th\u1ecb tr\u01b0\u1eddng nghe nh\u1ea1c tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam khi c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ed1c t\u1ebf ti\u1ebfp t\u1ee5c gia t\u0103ng c\u1ea1nh tranh. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, Zing MP3 v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u1ec1 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng v\u00e0 m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch, \u0111\u1ed3ng th\u1eddi ghi nh\u1eadn 22,5 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng.<\/div>\n
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B\u00e1o c\u00e1o “The Connected Consumer Q4\/2025” c\u1ee7a Decision Lab cho th\u1ea5y Zing MP3 ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 \u1ee9ng d\u1ee5ng nghe nh\u1ea1c tr\u1ef1c tuy\u1ebfn n\u1ed9i \u0111\u1ecba ph\u1ed5 bi\u1ebfn nh\u1ea5t, duy tr\u00ec vai tr\u00f2 \u0111\u1ed1i tr\u1ecdng l\u1edbn v\u1edbi YouTube t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/div>\n
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Theo d\u1eef li\u1ec7u t\u1eeb b\u00e1o c\u00e1o, Zing MP3 ghi nh\u1eadn t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng (penetration rate) \u0111\u1ea1t 45%, gi\u1eef v\u1eefng v\u1ecb tr\u00ed th\u1ee9 hai tr\u00ean to\u00e0n th\u1ecb tr\u01b0\u1eddng. Ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap n\u1ec1n t\u1ea3ng n\u1ed9i \u0111\u1ecba v\u01b0\u1ee3t xa c\u00e1c \u0111\u1ed1i th\u1ee7 qu\u1ed1c t\u1ebf nh\u01b0 TikTok (32%), Spotify (27%) v\u00e0 Apple Music (9%), ch\u1ec9 x\u1ebfp sau YouTube (74%).<\/div>\n
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Tr\u01b0\u1edbc \u0111\u00f3, theo b\u00e1o c\u00e1o \u201cT\u1ed5ng quan ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00e2m nh\u1ea1c Vi\u1ec7t Nam 2025-2026\u201d t\u1eeb \u0110\u1ea1i h\u1ecdc RMIT, Zing MP3 l\u1ecdt top 4 n\u1ec1n t\u1ea3ng nghe nh\u1ea1c tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam, sau Youtube, TikTok v\u00e0 Facebook v\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c d\u1ea1ng video ng\u1eafn.<\/div>\n
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G\u1ea7n 20 n\u0103m c\u00f3 m\u1eb7t t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, Zing MP3 v\u1eabn kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 n\u1ec1n t\u1ea3ng nh\u1ea1c s\u1ed1 “Make in Vietnam” ti\u00eau bi\u1ec3u nh\u1ea5t khi duy tr\u00ec s\u1ee9c c\u1ea1nh tranh v\u1edbi c\u00e1c t\u00ean tu\u1ed5i l\u1edbn to\u00e0n c\u1ea7u v\u00e0 gi\u1eef v\u1eefng th\u1ecb ph\u1ea7n tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 qu\u1ed1c t\u1ebf. B\u00e1o c\u00e1o c\u0169ng cho th\u1ea5y Zing MP3 hi\u1ec7n l\u00e0 n\u1ec1n t\u1ea3ng c\u00f3 nhi\u1ec1u nh\u1ea1c Vi\u1ec7t nh\u1ea5t Vi\u1ec7t Nam.<\/div>\n
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C\u00f3 th\u1ec3 n\u00f3i, kh\u1ea3 n\u0103ng b\u1ea3n \u0111\u1ecba h\u00f3a l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap Zing MP3 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam y\u00eau th\u00edch. B\u00ean c\u1ea1nh ph\u00e1t tri\u1ec3n d\u1ef1a theo th\u00f3i quen nghe nh\u1ea1c c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t v\u00e0 s\u1edf h\u1eefu kho nh\u1ea1c kh\u1ed5ng l\u1ed3 v\u1edbi h\u01a1n 98% b\u1ea3n quy\u1ec1n nh\u1ea1c Vi\u1ec7t, vi\u1ec7c t\u00edch h\u1ee3p tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ebf m\u1ea1nh gi\u00fap Zing MP3 v\u01b0\u1ee3t qua c\u00e1c \u1ee9ng d\u1ee5ng n\u1ed5i ti\u1ebfng to\u00e0n c\u1ea7u khi mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m nghe nh\u1ea1c \u1ed5n \u0111\u1ecbnh.<\/div>\n
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H\u01b0\u1edbng t\u1edbi t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, n\u1ec1n t\u1ea3ng \u0111\u00e3 kh\u00f4ng ng\u1eebng n\u00e2ng c\u1ea5p, mang l\u1ea1i c\u00e1c t\u00ednh n\u0103ng nh\u01b0 g\u1ee3i \u00fd c\u00e1c b\u00e0i h\u00e1t, danh s\u00e1ch b\u00e0i h\u00e1t theo \u0111\u00fang s\u1edf th\u00edch, c\u1ea3m x\u00fac v\u00e0 th\u1eddi \u0111i\u1ec3m.<\/div>\n
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M\u1ed9t kh\u1ea3o s\u00e1t tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a Q&Me cho th\u1ea5y 75% ng\u01b0\u1eddi Vi\u1ec7t cho bi\u1ebft nghe nh\u1ea1c h\u00e0ng ng\u00e0y v\u00e0 nghe nh\u1ea1c l\u00e0 h\u00ecnh th\u1ee9c gi\u1ea3i tr\u00ed ch\u00ednh. Trong \u0111\u00f3, c\u00f3 \u0111\u1ebfn 93% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u1ec3 nghe nh\u1ea1c. Khi t\u00ednh n\u0103ng ph\u00e1t tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, \u00e2m nh\u1ea1c t\u1eeb \u0111\u00f3 c\u0169ng d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n, m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i v\u1edbi c\u1ea3 ngh\u1ec7 s\u0129 v\u00e0 ng\u01b0\u1eddi nghe.<\/div>\n
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Theo c\u00e1c chuy\u00ean gia, \u0111i c\u00f9ng v\u1edbi xu h\u01b0\u1edbng c\u1ee7a th\u1ebf gi\u1edbi, n\u1ec1n t\u1ea3ng nh\u1ea1c s\u1ed1 \u0111ang gi\u1eef vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng \u00e2m nh\u1ea1c Vi\u1ec7t Nam – m\u1ed9t m\u1ea3nh \u0111\u1ea5t \u0111\u1ea7y m\u00e0u m\u1ee1. M\u1ed9t th\u1ed1ng k\u00ea c\u1ee7a Statista \u0111\u00e3 ch\u1ec9 ra doanh thu th\u1ecb tr\u01b0\u1eddng nh\u1ea1c s\u1ed1 t\u1ea1i Vi\u1ec7t Nam n\u0103m 2025 \u01b0\u1edbc t\u00ednh \u0111\u1ea1t 51,95 tri\u1ec7u USD. Trong \u0111\u00f3, h\u01a1n m\u1ed9t n\u1eeda \u0111\u1ebfn t\u1eeb nh\u1ea1c ph\u00e1t tr\u1ef1c tuy\u1ebfn.<\/div>\n
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B\u01b0\u1edbc sang n\u0103m 2026, Zing MP3 ti\u1ebfp t\u1ee5c \u0111\u1ecbnh h\u01b0\u1edbng n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a, m\u1edf r\u1ed9ng n\u1ed9i dung v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng y\u00eau nh\u1ea1c. V\u1edbi n\u1ec1n t\u1ea3ng ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh v\u00e0 l\u1ee3i th\u1ebf n\u1ed9i \u0111\u1ecba r\u00f5 r\u1ec7t, Zing MP3 \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng nh\u1ea1c s\u1ed1 Vi\u1ec7t Nam.<\/div>\n","protected":false},"excerpt":{"rendered":"

N\u0103m 2025 ghi nh\u1eadn nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng trong th\u1ecb tr\u01b0\u1eddng nghe nh\u1ea1c tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam khi c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ed1c t\u1ebf ti\u1ebfp t\u1ee5c gia t\u0103ng c\u1ea1nh tranh. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, Zing MP3 v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u1ec1 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng v\u00e0 m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch, \u0111\u1ed3ng th\u1eddi ghi […]\n","protected":false},"author":2358,"featured_media":46598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[2735],"class_list":["post-46597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song","tag-zing-mp3"],"yoast_head":"\nZing MP3 ghi nh\u1eadn 22,5 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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