{"id":46535,"date":"2026-03-12T12:04:48","date_gmt":"2026-03-12T05:04:48","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/the-brand-promise-cong-bo-buoc-phat-trien-chien-luoc-moi-tai-partners-briefing-spring-2026-mo-rong-quan-he-doi-tac-toan-cau-trong-cac-linh-vuc-thuong-hieu-giao-duc-va-phong-cach-doi-song\/"},"modified":"2026-03-12T12:04:48","modified_gmt":"2026-03-12T05:04:48","slug":"the-brand-promise-cong-bo-buoc-phat-trien-chien-luoc-moi-tai-partners-briefing-spring-2026-mo-rong-quan-he-doi-tac-toan-cau-trong-cac-linh-vuc-thuong-hieu-giao-duc-va-phong-cach-doi-song","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/the-brand-promise-cong-bo-buoc-phat-trien-chien-luoc-moi-tai-partners-briefing-spring-2026-mo-rong-quan-he-doi-tac-toan-cau-trong-cac-linh-vuc-thuong-hieu-giao-duc-va-phong-cach-doi-song\/","title":{"rendered":"The Brand Promise c\u00f4ng b\u1ed1 b\u01b0\u1edbc ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c m\u1edbi t\u1ea1i Partners’ Briefing Spring 2026, m\u1edf r\u1ed9ng quan h\u1ec7 \u0111\u1ed1i t\u00e1c to\u00e0n c\u1ea7u trong c\u00e1c l\u0129nh v\u1ef1c th\u01b0\u01a1ng hi\u1ec7u, gi\u00e1o d\u1ee5c v\u00e0 phong c\u00e1ch \u0111\u1eddi s\u1ed1ng"},"content":{"rendered":"
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TH\u00c0NH PH\u1ed0 H\u1ed2 CH\u00cd MINH, Vi\u1ec7t Nam, ng\u00e0y 12 th\u00e1ng 3 n\u0103m 2026 \/PRNewswire\/ — The Brand Promise Group, c\u00f4ng ty t<\/span>\u01b0<\/span> v<\/span>\u1ea5<\/span>n x\u00e2y d<\/span>\u1ef1<\/span>ng th<\/span>\u01b0\u01a1<\/span>ng hi<\/span>\u1ec7<\/span>u c\u00f3 tr<\/span>\u1ee5<\/span> s<\/span>\u1edf<\/span> t<\/span>\u1ea1<\/span>i TP. H<\/span>\u1ed3<\/span> Ch\u00ed Minh, c\u00f4ng b<\/span>\u1ed1<\/span> giai \u0111o<\/span>\u1ea1<\/span>n ph\u00e1t tri<\/span>\u1ec3<\/span>n chi<\/span>\u1ebf<\/span>n l<\/span>\u01b0\u1ee3<\/span>c ti<\/span>\u1ebf<\/span>p theo t<\/span>\u1ea1<\/span>i s<\/span>\u1ef1<\/span> ki<\/span>\u1ec7<\/span>n g\u1eb7p m\u1eb7t \u0111\u1ed1i t\u00e1c Partners’ Briefing Spring 2026, di<\/span>\u1ec5<\/span>n ra t<\/span>\u1ed1<\/span>i ng\u00e0y 06 th\u00e1ng 03 n\u0103m 2026. B<\/span>\u01b0\u1edb<\/span>c sang n\u0103m th<\/span>\u1ee9<\/span> ba, s\u1ef1 ki\u1ec7n \u0111\u00e3 tr<\/span>\u1edf<\/span> th\u00e0nh m<\/span>\u1ed9<\/span>t ho<\/span>\u1ea1<\/span>t \u0111<\/span>\u1ed9<\/span>ng truy\u1ec1n th\u1ed1ng c<\/span>\u1ee7<\/span>a c\u00f4ng ty, quy t<\/span>\u1ee5<\/span> c\u00e1c \u0111<\/span>\u1ed1<\/span>i t\u00e1c \u0111\u1ec3 g\u1eb7p g\u1ee1, trao \u0111<\/span>\u1ed5<\/span>i v\u1ec1 chi<\/span>\u1ebf<\/span>n l<\/span>\u01b0\u1ee3<\/span>c v\u00e0 th\u00f4ng tin c\u00e1c d\u1ef1 \u00e1n s<\/span>\u1eaf<\/span>p t<\/span>\u1edb<\/span>i.<\/span><\/p>\n

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\"S\u1ef1<\/a>
S\u1ef1 ki\u1ec7n n\u0103m nay \u0111\u00e1nh d\u1ea5u m\u1ed9t c\u1ed9t m\u1ed1c quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a The Brand Promise, khi t\u1ed5 ch\u1ee9c ch\u00ednh th\u1ee9c b\u01b0\u1edbc v\u00e0o vai tr\u00f2 l\u00e0 n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng quan h\u1ec7 h\u1ee3p t\u00e1c \u0111a ng\u00e0nh tr\u00ean to\u00e0n c\u1ea7u<\/span><\/p>\n<\/p><\/div>\n

S\u1ef1 ki\u1ec7n n\u0103m nay \u0111\u00e1nh d<\/span>\u1ea5<\/span>u m\u1ed9t c<\/span>\u1ed9<\/span>t m<\/span>\u1ed1<\/span>c quan tr<\/span>\u1ecd<\/span>ng trong h\u00e0nh tr\u00ecnh ph\u00e1t tri<\/span>\u1ec3<\/span>n c<\/span>\u1ee7<\/span>a The Brand Promise, khi t<\/span>\u1ed5<\/span> ch<\/span>\u1ee9<\/span>c ch\u00ednh th\u1ee9c b\u01b0\u1edbc v\u00e0o vai tr\u00f2 l\u00e0 n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng quan h\u1ec7 h\u1ee3p t\u00e1c \u0111a ng\u00e0nh tr\u00ean to\u00e0n c\u1ea7u. \u1ede vai tr\u00f2 n\u00e0y, The Brand Promise hi\u1ec7n k\u1ebft n\u1ed1i c\u00e1c \u0111\u1ed1i t\u00e1c trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf tr\u00ean ba l\u0129nh v\u1ef1c ch\u00ednh: x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, gi\u00e1o d\u1ee5c – \u0111\u00e0o t\u1ea1o v\u00e0 phong c\u00e1ch \u0111\u1eddi s\u1ed1ng, v<\/span>\u1edb<\/span>i c\u00e1c d\u1ef1 \u00e1n li\u00ean k<\/span>\u1ebf<\/span>t \u0111a ng\u00e0nh t<\/span>\u1ea1<\/span>i Vi<\/span>\u1ec7<\/span>t Nam, trong khu v<\/span>\u1ef1<\/span>c ch\u00e2u \u00c1 v\u00e0 tr\u00ean ph<\/span>\u1ea1<\/span>m vi qu\u1ed1c t\u1ebf.<\/span><\/p>\n

M<\/span><\/b>\u1edf<\/span><\/b> r<\/span><\/b>\u1ed9<\/span><\/b>ng h<\/span><\/b>\u1ee3<\/span><\/b>p t\u00e1c c\u00f9ng c\u00e1c \u0111<\/span><\/b>\u1ed1<\/span><\/b>i t\u00e1c chi<\/span><\/b>\u1ebf<\/span><\/b>n l<\/span><\/b>\u01b0\u1ee3<\/span><\/b>c to\u00e0n c<\/span><\/b>\u1ea7<\/span><\/b>u<\/span><\/b><\/p>\n

B<\/span>\u01b0\u1edb<\/span>c sang n\u0103m 2026, The Brand Promise ti<\/span>\u1ebf<\/span>p t<\/span>\u1ee5<\/span>c c<\/span>\u1ee7<\/span>ng c<\/span>\u1ed1<\/span> quan h<\/span>\u1ec7<\/span> h<\/span>\u1ee3<\/span>p t\u00e1c v<\/span>\u1edb<\/span>i c\u00e1c \u0111<\/span>\u1ed1<\/span>i t\u00e1c chi<\/span>\u1ebf<\/span>n l<\/span>\u01b0\u1ee3<\/span>c l\u00e2u n\u0103m trong c\u00e1c l\u0129nh v<\/span>\u1ef1<\/span>c kh\u00e1ch s\u1ea1n, du l<\/span>\u1ecb<\/span>ch v\u00e0 t<\/span>\u01b0<\/span> v<\/span>\u1ea5<\/span>n doanh nghi<\/span>\u1ec7<\/span>p.<\/span><\/p>\n

Club Med, th<\/span>\u01b0\u01a1<\/span>ng hi<\/span>\u1ec7<\/span>u ti\u00ean phong trong m\u00f4 h\u00ecnh k\u1ef3 ngh<\/span>\u1ec9<\/span> tr<\/span>\u1ecd<\/span>n g\u00f3i v<\/span>\u1edb<\/span>i m<\/span>\u1ea1<\/span>ng l<\/span>\u01b0\u1edb<\/span>i h<\/span>\u01a1<\/span>n 70 khu ngh<\/span>\u1ec9<\/span> d<\/span>\u01b0\u1ee1<\/span>ng t<\/span>\u1ea1<\/span>i 40 qu<\/span>\u1ed1<\/span>c gia, ti<\/span>\u1ebf<\/span>p t<\/span>\u1ee5<\/span>c tham gia c\u00e1c d\u1ef1 \u00e1n th\u00fac \u0111<\/span>\u1ea9<\/span>y kh\u00e1ch du l<\/span>\u1ecb<\/span>ch thu\u1ed9c khu v<\/span>\u1ef1<\/span>c \u0110\u00f4ng Nam \u00c1, v\u1edbi Vi<\/span>\u1ec7<\/span>t Nam l\u00e0 \u0111\u1ea7u m\u1ed1i chi\u1ebfn l\u01b0\u1ee3c quan tr<\/span>\u1ecd<\/span>ng. Ngo\u00e0i ra, c\u01a1 s\u1edf Club Med Borneo, Kota Kinabalu d\u1ef1 ki\u1ebfn khai tr\u01b0\u01a1ng cu<\/span>\u1ed1<\/span>i n\u0103m 2026 s\u1ebd g\u00f3p ph<\/span>\u1ea7<\/span>n l\u00e0m phong ph\u00fa danh m<\/span>\u1ee5<\/span>c \u0111i<\/span>\u1ec3<\/span>m \u0111<\/span>\u1ebf<\/span>n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong khu v<\/span>\u1ef1<\/span>c.<\/span><\/p>\n

STONE Accounting Group, c\u00f4ng ty k<\/span>\u1ebf<\/span> to\u00e1n v\u00e0 t<\/span>\u01b0<\/span> v<\/span>\u1ea5<\/span>n doanh nghi<\/span>\u1ec7<\/span>p c\u00f3 tr<\/span>\u1ee5<\/span> s<\/span>\u1edf<\/span> t<\/span>\u1ea1<\/span>i \u00dac, \u0111\u00e3 b\u01b0\u1edbc \u0111\u1ea7u \u0111\u1eb7t n\u1ec1n m\u00f3ng m<\/span>\u1edf<\/span> r<\/span>\u1ed9<\/span>ng \u0111\u1ebfn th<\/span>\u1ecb<\/span> tr<\/span>\u01b0\u1edd<\/span>ng B<\/span>\u1eaf<\/span>c M<\/span>\u1ef9 v\u1edbi <\/span>v\u0103n ph\u00f2ng t\u1ea1i Canada sau khi ph\u00e1t tri<\/span>\u1ec3<\/span>n v\u0103n ph\u00f2ng \u0111\u1ea1i di\u1ec7n m\u1edbi t<\/span>\u1ea1<\/span>i \u00dac v\u00e0 Nh<\/span>\u1ead<\/span>t B<\/span>\u1ea3<\/span>n. The Brand Promise ti\u1ebfp t\u1ee5c \u0111<\/span>\u1ed3<\/span>ng h\u00e0nh c\u00f9ng STONE trong c\u00e1c ho<\/span>\u1ea1<\/span>t \u0111<\/span>\u1ed9<\/span>ng truy<\/span>\u1ec1<\/span>n th\u00f4ng chi<\/span>\u1ebf<\/span>n l<\/span>\u01b0\u1ee3<\/span>c nh\u1eb1m c<\/span>\u1ee7<\/span>ng c<\/span>\u1ed1<\/span> m<\/span>\u1ea1<\/span>ng l<\/span>\u01b0\u1edb<\/span>i qu\u1ed1c t\u1ebf, chu<\/span>\u1ea9<\/span>n b<\/span>\u1ecb<\/span> cho giai \u0111o<\/span>\u1ea1<\/span>n ph\u00e1t tri<\/span>\u1ec3<\/span>n s\u1eafp t\u1edbi trong k\u1ebf ho\u1ea1ch.<\/span><\/p>\n

SOD\u00c5, v\u1edbi \u0111<\/span>\u1ecb<\/span>nh v<\/span>\u1ecb<\/span> th\u01b0\u01a1ng hi\u1ec7u m<\/span>\u1edb<\/span>i SOD\u00c5 | Hospitality Partners, \u0111ang b<\/span>\u01b0\u1edb<\/span>c v\u00e0o giai \u0111o<\/span>\u1ea1<\/span>n t\u0103ng tr<\/span>\u01b0\u1edf<\/span>ng sau khi m<\/span>\u1edf<\/span> r\u1ed9ng ph\u1ea1m vi h\u1ee3p t\u00e1c. T<\/span>\u1eeb<\/span> ph\u00e1t tri<\/span>\u1ec3<\/span>n d<\/span>\u1ef1<\/span> \u00e1n, giai \u0111o<\/span>\u1ea1<\/span>n ti<\/span>\u1ec1<\/span>n khai tr<\/span>\u01b0\u01a1<\/span>ng cho <\/span>\u0111<\/span>\u1ebf<\/span>n v<\/span>\u1ead<\/span>n h\u00e0nh v\u00e0 \u0111<\/span>\u1ecb<\/span>nh v<\/span>\u1ecb<\/span> th<\/span>\u1ecb<\/span> tr<\/span>\u01b0\u1edd<\/span>ng, SOD\u00c5 h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c m\u00f4 h\u00ecnh h\u1ee3p t\u00e1c t\u00edch h\u1ee3p v\u00e0 d\u00e0i h\u1ea1n h\u01a1n c\u00f9ng c\u00e1c \u0111\u1ed1i t\u00e1c trong ng\u00e0nh.<\/span><\/p>\n

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\"Th\u00f4ng<\/a>
Th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng, The Brand Promise Group ti\u1ebfp t\u1ee5c nu\u00f4i d\u01b0\u1ee1ng m\u1ed9t h\u1ec7 sinh th\u00e1i h\u1ee3p t\u00e1c k\u1ebft n\u1ed1i \u0111a ng\u00e0nh \u0111\u1ec3 ki\u1ebfn t\u1ea1o nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u00e0 d\u1ef1 \u00e1n mang gi\u00e1 tr\u1ecb cao cho ng\u00e0nh d\u1ecbch v\u1ee5 hi\u1ebfu kh\u00e1ch<\/span><\/p>\n<\/p><\/div>\n

Chu<\/span><\/b>\u1ea9<\/span><\/b>n b<\/span><\/b>\u1ecb<\/span><\/b> th<\/span><\/b>\u1ebf<\/span><\/b> h<\/span><\/b>\u1ec7<\/span><\/b> l\u00e3nh \u0111<\/span><\/b>\u1ea1<\/span><\/b>o ti<\/span><\/b>\u1ebf<\/span><\/b>p theo c\u1ee7a Vi<\/span><\/b>\u1ec7<\/span><\/b>t Nam<\/span><\/b><\/p>\n

Trong n\u0103m 2026, The Brand Promise Group l\u1ef1a ch\u1ecdn \u0111\u1ea7u t\u01b0 v\u00e0o ngu\u1ed3n nh\u00e2n l\u1ef1c l\u00e0 m<\/span>\u1ed9<\/span>t trong nh<\/span>\u1eef<\/span>ng \u0111<\/span>\u1ecb<\/span>nh h<\/span>\u01b0\u1edb<\/span>ng tr<\/span>\u1ecd<\/span>ng t\u00e2m khi ph\u00e1t tri\u1ec3n l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c – \u0111\u00e0o t\u1ea1o:<\/span><\/p>\n

Th\u00f4ng qua Self-Leadership Lab, ch\u01b0\u01a1ng tr\u00ecnh ph<\/span>\u00e1<\/span>t tri<\/span>\u1ec3<\/span>n k\u1ef9 n\u0103ng l\u00e3nh \u0111<\/span>\u1ea1<\/span>o d<\/span>\u1ef1<\/span>a tr\u00ean nghi\u00ean c<\/span>\u1ee9<\/span>u th<\/span>\u1ef1<\/span>c nghi<\/span>\u1ec7<\/span>m \u0111<\/span>\u01b0\u1ee3<\/span>c x\u00e2y d<\/span>\u1ef1<\/span>ng b<\/span>\u1edf<\/span>i c\u00e1c gi\u00e1o s<\/span>\u01b0<\/span> c<\/span>\u1ee7<\/span>a \u0110<\/span>\u1ea1<\/span>i h<\/span>\u1ecd<\/span>c Geneva (Th<\/span>\u1ee5<\/span>y S\u0129), The Brand Promise s\u1ebd tri\u1ec3n khai c\u00e1c d\u1ef1 \u00e1n \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng nh\u1eb1m nu\u00f4i d<\/span>\u01b0\u1ee1<\/span>ng n\u0103ng l<\/span>\u1ef1<\/span>c t<\/span>\u1ef1<\/span> nh<\/span>\u1ead<\/span>n th<\/span>\u1ee9<\/span>c c\u00f9ng kh\u1ea3 n\u0103ng t\u1ef1 l\u00e3nh \u0111<\/span>\u1ea1<\/span>o cho h\u1ecdc vi\u00ean <\/span>\u1edf<\/span> nhi<\/span>\u1ec1<\/span>u giai \u0111o<\/span>\u1ea1<\/span>n s<\/span>\u1ef1<\/span> nghi<\/span>\u1ec7<\/span>p kh\u00e1c nhau.<\/span><\/p>\n

Song song \u0111\u00f3, Beyoutiful Vietnam, d\u1ecbch v\u1ee5 phong c\u00e1ch \u0111\u1eddi s\u1ed1ng v\u00e0 gi\u00e1o d\u1ee5c h\u01b0\u1edbng v\u1ec1 ph\u1ee5 n\u1eef \u0111<\/span>\u1ea7<\/span>u ti\u00ean t<\/span>\u1ea1<\/span>i Vi<\/span>\u1ec7<\/span>t Nam, hi\u1ec7n l\u00e0 m<\/span>\u1ed9<\/span>t ph<\/span>\u1ea7<\/span>n c<\/span>\u1ee7<\/span>a The Brand Promise Group, ti<\/span>\u1ebf<\/span>p t<\/span>\u1ee5<\/span>c ph\u00e1t tri\u1ec3n c\u00e1c ch<\/span>\u01b0\u01a1<\/span>ng tr<\/span>\u00ec<\/span>nh m\u1edbi c\u00f9ng c\u00e1c \u0111\u1ed1i t\u00e1c thu\u1ed9c l\u0129nh v<\/span>\u1ef1<\/span>c tr<\/span>\u1ea3<\/span>i nghi<\/span>\u1ec7<\/span>m phong c\u00e1ch s<\/span>\u1ed1<\/span>ng, du l<\/span>\u1ecb<\/span>ch – ngh\u1ec9 d\u01b0\u1ee1ng, wellness, th<\/span>\u1edd<\/span>i trang v\u00e0 gi\u00e1o d<\/span>\u1ee5<\/span>c.<\/span><\/p>\n

Theo d\u00f2ng chuy<\/span><\/b>\u1ec3<\/span><\/b>n \u0111<\/span><\/b>\u1ed9<\/span><\/b>ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/span><\/b><\/p>\n

B\u00ean c<\/span>\u1ea1<\/span>nh l\u0129nh v<\/span>\u1ef1<\/span>c th<\/span>\u01b0\u01a1<\/span>ng hi<\/span>\u1ec7<\/span>u v\u00e0 gi\u00e1o d\u1ee5c, The Brand Promise \u0111ang t<\/span>\u1eeb<\/span>ng b<\/span>\u01b0\u1edb<\/span>c x\u00e2y d<\/span>\u1ef1<\/span>ng m<\/span>\u1ed9<\/span>t h<\/span>\u1ec7<\/span> sinh th\u00e1i \u0111\u1ed1i t\u00e1c phong c\u00e1ch \u0111\u1eddi s<\/span>\u1ed1<\/span>ng n\u0103ng \u0111<\/span>\u1ed9<\/span>ng trong c\u00e1c l\u0129nh v<\/span>\u1ef1<\/span>c <\/span>\u1ea9<\/span>m th<\/span>\u1ef1<\/span>c – l\u01b0u tr\u00fa, wellness, v\u0103n h\u00f3a v\u00e0 c\u00f4ng ngh<\/span>\u1ec7<\/span>.<\/span><\/p>\n

Wiking Group s\u1edf h\u1eefu t\u1ed5 h\u1ee3p kh\u00f4ng gian s\u1ef1 ki\u1ec7n g\u1ed3m Wiking Golf – v\u1edbi c\u1ea3m h\u1ee9ng thi\u1ebft k\u1ebf c\u1ee7a m\u1ed9t “s\u00e2n golf sau v\u01b0\u1eddn” gi\u1eefa l\u00f2ng th\u00e0nh th\u1ecb, v\u00e0 Wiking Salon – kh\u00f4ng gian ngh\u1ec7 thu\u1eadt \u0111\u01b0\u01a1ng \u0111\u1ea1i d\u00e0nh cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u00e1ng t\u1ea1o v\u00e0 giao l\u01b0u v\u0103n h\u00f3a. Rheinland-Pfalz.Gold, th\u00f4ng qua s\u1ef1 k\u1ebft n\u1ed1i c\u1ee7a V\u0103n ph\u00f2ng \u0110\u1ea1i di\u1ec7n Th\u01b0\u01a1ng m\u1ea1i Bang Rheinland-Pfalz, CHLB \u0110\u1ee9c t\u1ea1i Vi\u1ec7t Nam, \u0111\u00e3 gi\u1edbi thi\u1ec7u di s\u1ea3n h\u01a1n 2.000 n\u0103m truy\u1ec1n th\u1ed1ng l\u00e0m r\u01b0\u1ee3u vang c\u1ee7a \u0110\u1ee9c. Global Caf\u00e9, v\u1edbi h\u01a1n 25 n\u0103m kinh nghi\u1ec7m cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ea1i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, mang \u0111\u1ebfn s\u1ef1 ki\u1ec7n th\u1ef1c \u0111\u01a1n \u1ea9m th\u1ef1c \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb chu \u0111\u00e1o.<\/span><\/p>\n

Ngo\u00e0i ra, c\u00e1c \u0111<\/span>\u1ed1<\/span>i t\u00e1c kh\u00e1ch s<\/span>\u1ea1<\/span>n v\u00e0 khu ngh\u1ec9 d\u01b0\u1ee1ng l\u00e0 minh ch\u1ee9ng quan tr<\/span>\u1ecd<\/span>ng th\u1ec3 hi\u1ec7n s\u1ef1 ph\u00e1t tri<\/span>\u1ec3<\/span>n c<\/span>\u1ee7<\/span>a n<\/span>\u1ec1<\/span>n kinh t<\/span>\u1ebf<\/span> tr<\/span>\u1ea3<\/span>i nghi<\/span>\u1ec7<\/span>m t<\/span>\u1ea1<\/span>i Vi<\/span>\u1ec7<\/span>t Nam: voco Scenia Bay Nha Trang by IHG mang phong c\u00e1ch s\u1ed1ng \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111<\/span>\u1ebf<\/span>n b<\/span>\u1edd<\/span> bi<\/span>\u1ec3<\/span>n mi<\/span>\u1ec1<\/span>n Trung v\u1edbi 250 ph\u00f2ng h<\/span>\u01b0\u1edb<\/span>ng ra v<\/span>\u1ecb<\/span>nh, d\u1ef1 ki\u1ebfn khai tr\u01b0\u01a1ng v\u00e0o 2026; Garrya M\u00f9 Cang Ch<\/span>\u1ea3<\/span>i v\u00e0 tr<\/span>\u1ea3<\/span>i nghi<\/span>\u1ec7<\/span>m du l\u1ecbch mi\u1ec1n n\u00fai gi<\/span>\u1eef<\/span>a khung c<\/span>\u1ea3<\/span>nh ru<\/span>\u1ed9<\/span>ng b<\/span>\u1ead<\/span>c thang ph\u00eda B<\/span>\u1eaf<\/span>c Vi<\/span>\u1ec7<\/span>t Nam; Namia River Retreat, khu ngh\u1ec9 d\u01b0\u1ee1ng an t\u0129nh t<\/span>\u1ecd<\/span>a l<\/span>\u1ea1<\/span>c tr\u00ean m<\/span>\u1ed9<\/span>t c<\/span>\u1ed3<\/span>n nh<\/span>\u1ecf<\/span> d<\/span>\u1ecd<\/span>c s\u00f4ng Thu B<\/span>\u1ed3<\/span>n t<\/span>\u1ea1<\/span>i H<\/span>\u1ed9<\/span>i An; v\u00e0 Fusion Resort & Villas Da Nang c\u00f9ng tr<\/span>\u1ea3<\/span>i nghi<\/span>\u1ec7<\/span>m ngh<\/span>\u1ec9<\/span> d<\/span>\u01b0\u1ee1<\/span>ng ven bi<\/span>\u1ec3<\/span>n \u0111<\/span>\u01b0\u01a1<\/span>ng <\/span>\u0111<\/span>\u1ea1<\/span>i.<\/span><\/p>\n

\u0110\u1ed3ng th\u1eddi, s\u1ef1 ki\u1ec7n c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a Bittersweet Chocolatier, th\u01b0\u01a1ng hi\u1ec7u socola th\u1ee7 c\u00f4ng t\u1ea1i Ph\u00fa Qu\u1ed1c s\u1eed d\u1ee5ng cacao Vi\u1ec7t Nam; Got It, n\u1ec1n t\u1ea3ng qu\u00e0 t\u1eb7ng \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 b\u1edfi VNG Corporation; c\u00f9ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ETU Handkraft, La Gougah, Eastern Journeys v\u00e0 AIMWell.<\/span><\/p>\n

Th\u00f4ng qua m<\/span>\u1ea1<\/span>ng l<\/span>\u01b0\u1edb<\/span>i \u0111<\/span>\u1ed1<\/span>i t\u00e1c ng\u00e0y c\u00e0ng m<\/span>\u1edf<\/span> r<\/span>\u1ed9<\/span>ng, The Brand Promise Group ti<\/span>\u1ebf<\/span>p t<\/span>\u1ee5<\/span>c nu\u00f4i d<\/span>\u01b0\u1ee1<\/span>ng m<\/span>\u1ed9<\/span>t h<\/span>\u1ec7<\/span> sinh th\u00e1i h\u1ee3p t\u00e1c k<\/span>\u1ebf<\/span>t n<\/span>\u1ed1<\/span>i \u0111a ng\u00e0nh \u0111\u1ec3 ki<\/span>\u1ebf<\/span>n t<\/span>\u1ea1<\/span>o nh<\/span>\u1eef<\/span>ng tr<\/span>\u1ea3<\/span>i nghi<\/span>\u1ec7<\/span>m v\u00e0 d\u1ef1 \u00e1n mang gi\u00e1 tr<\/span>\u1ecb<\/span> cao t<\/span>\u1ea1<\/span>i Vi<\/span>\u1ec7<\/span>t Nam, trong khu v<\/span>\u1ef1<\/span>c ch\u00e2u \u00c1 v\u00e0 tr\u00ean ph<\/span>\u1ea1<\/span>m vi to\u00e0n c<\/span>\u1ea7<\/span>u.<\/span><\/p>\n

The Brand Promise\u00a0<\/span><\/p>\n

The Brand Promise, th\u00e0nh l\u1ead<\/span>p t\u1eeb<\/span> cu\u1ed1<\/span>i n\u0103m 2023, c\u00f3 tr\u1ee5<\/span> s\u1edf<\/span> t\u1ea1<\/span>i TP H\u1ed3<\/span> Ch\u00ed Minh, Vi\u1ec7<\/span>t Nam, ho\u1ea1<\/span>t \u0111\u1ed9<\/span>ng trong c\u00e1c l\u0129nh v\u1ef1<\/span>c t\u01b0<\/span> v\u1ea5<\/span>n x\u00e2y d\u1ef1<\/span>ng th\u01b0\u01a1<\/span>ng hi\u1ec7<\/span>u, qu\u1ea3<\/span>n l\u00fd kh\u00e1ch s\u1ea1<\/span>n, t\u1ed5<\/span> ch\u1ee9<\/span>c s\u1ef1<\/span> ki\u1ec7<\/span>n, t\u01b0<\/span> v\u1ea5<\/span>n qu\u1ea3<\/span>n tr\u1ecb<\/span> doanh nghi\u1ec7<\/span>p, quan h\u1ec7<\/span> c\u00f4ng ch\u00fang, truy\u1ec1<\/span>n th\u00f4ng, v\u00e0 gi\u00e1o d\u1ee5c – \u0111\u00e0o t\u1ea1o.<\/p>\n

\u00a0<\/p>\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

TH\u00c0NH PH\u1ed0 H\u1ed2 CH\u00cd MINH, Vi\u1ec7t Nam, ng\u00e0y 12 th\u00e1ng 3 n\u0103m 2026 \/PRNewswire\/ — The Brand Promise Group, c\u00f4ng ty t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i TP. H\u1ed3 Ch\u00ed Minh, c\u00f4ng b\u1ed1 giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp theo t\u1ea1i s\u1ef1 ki\u1ec7n g\u1eb7p m\u1eb7t \u0111\u1ed1i t\u00e1c Partners’ Briefing Spring […]\n","protected":false},"author":2604,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-46535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nThe Brand Promise c\u00f4ng b\u1ed1 b\u01b0\u1edbc ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c m\u1edbi t\u1ea1i Partners' Briefing Spring 2026, m\u1edf r\u1ed9ng quan h\u1ec7 \u0111\u1ed1i t\u00e1c to\u00e0n c\u1ea7u trong c\u00e1c l\u0129nh v\u1ef1c th\u01b0\u01a1ng hi\u1ec7u, gi\u00e1o d\u1ee5c v\u00e0 phong c\u00e1ch \u0111\u1eddi 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