{"id":46366,"date":"2026-03-04T18:33:28","date_gmt":"2026-03-04T11:33:28","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/?p=46366"},"modified":"2026-03-06T18:36:06","modified_gmt":"2026-03-06T11:36:06","slug":"zalo-cung-co-nen-tang-nhan-tin-pho-bien-tai-thi-truong-viet-nam","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/zalo-cung-co-nen-tang-nhan-tin-pho-bien-tai-thi-truong-viet-nam\/","title":{"rendered":"Zalo c\u1ee7ng c\u1ed1 n\u1ec1n t\u1ea3ng nh\u1eafn tin ph\u1ed5 bi\u1ebfn t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam"},"content":{"rendered":"
Decision Lab v\u1eeba c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o “The Connected Consumer” v\u1edbi nh\u1eefng s\u1ed1 li\u1ec7u v\u1ec1 th\u00f3i quen ti\u00eau d\u00f9ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ea1ng x\u00e3 h\u1ed9i, trong \u0111\u00f3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a Zalo t\u1ea1i Vi\u1ec7t Nam.<\/div>\n
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V\u01b0\u1ee3t qua nhi\u1ec1u n\u1ec1n t\u1ea3ng qu\u1ed1c t\u1ebf, Zalo ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 n\u1ec1n t\u1ea3ng nh\u1eafn tin \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i v\u1edbi \u0111a d\u1ea1ng nh\u00f3m ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam v\u00e0 duy tr\u00ec v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u xuy\u00ean su\u1ed1t n\u0103m 2025. Theo b\u00e1o c\u00e1o Qu\u00fd 4 t\u1eeb Decision Lab, Zalo ti\u1ebfp t\u1ee5c gi\u1eef v\u1ecb tr\u00ed s\u1ed1 1 \u1edf nhi\u1ec1u h\u1ea1ng m\u1ee5c quan tr\u1ecdng.<\/div>\n
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\u1ede h\u1ea1ng m\u1ee5c N\u1ec1n t\u1ea3ng nh\u1eafn tin (Messaging Platforms), Zalo d\u1eabn \u0111\u1ea7u v\u1ec1 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng (Penetration rate) v\u1edbi 81% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t s\u1eed d\u1ee5ng Zalo \u0111\u1ec3 li\u00ean l\u1ea1c v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh. X\u1ebfp sau \u0111\u00f3 l\u1ea7n l\u01b0\u1ee3t l\u00e0 Facebook (65%), TikTok (21%), Instagram (12%) v\u00e0 WhatsApp (7%).<\/div>\n
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Kh\u00f4ng ch\u1ec9 d\u1eabn \u0111\u1ea7u v\u1ec1 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng, Zalo c\u00f2n ti\u1ebfp t\u1ee5c \u0111\u1ee9ng nh\u1ea5t v\u1ec1 t\u1ef7 l\u1ec7 y\u00eau th\u00edch (Preference rate) so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin kh\u00e1c. T\u1ef7 l\u1ec7 y\u00eau th\u00edch v\u1edbi Zalo \u0111\u1ea1t 56% trong qu\u00fd 4\/2025 (t\u0103ng 3% so v\u1edbi qu\u00fd tr\u01b0\u1edbc), duy tr\u00ec m\u1ed9t kho\u1ea3ng c\u00e1ch kh\u00e1 xa v\u1edbi hai n\u1ec1n t\u1ea3ng kh\u00e1c l\u00e0 Facebook (23%) v\u00e0 Messenger (15%).<\/div>\n
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B\u00e1o c\u00e1o Qu\u00fd 4\/2025 c\u1ee7a Decision Lab c\u0169ng ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch v\u1edbi Zalo \u0111\u1ed3ng \u0111\u1ec1u \u1edf m\u1ecdi th\u1ebf h\u1ec7. 67% ng\u01b0\u1eddi d\u00f9ng thu\u1ed9c th\u1ebf h\u1ec7 X \u01b0u ti\u00ean s\u1eed d\u1ee5ng Zalo cho nhu c\u1ea7u nh\u1eafn tin, cao g\u1ea5p 3 l\u1ea7n so v\u1edbi n\u1ec1n t\u1ea3ng x\u1ebfp th\u1ee9 hai l\u00e0 Messenger (22%). T\u01b0\u01a1ng t\u1ef1, \u1edf nh\u00f3m th\u1ebf h\u1ec7 Y, Zalo ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u v\u1edbi 58%, b\u1ecf xa Facebook (25%) v\u00e0 Messenger (11%).<\/div>\n
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D\u00f9 kho\u1ea3ng c\u00e1ch c\u1ea1nh tranh thu h\u1eb9p h\u01a1n \u1edf nh\u00f3m Gen Z, th\u1ebf h\u1ec7 v\u1ed1n c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi nhi\u1ec1u n\u1ec1n t\u1ea3ng thay th\u1ebf, Zalo v\u1eabn gi\u1eef v\u1ecb tr\u00ed s\u1ed1 m\u1ed9t v\u1edbi 41%, cao h\u01a1n Messenger (27%) v\u00e0 Facebook (23%). K\u1ebft qu\u1ea3 n\u00e0y cho th\u1ea5y kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng \u0111a d\u1ea1ng c\u1ee7a Zalo v\u1edbi c\u1ea3 ng\u01b0\u1eddi d\u00f9ng l\u1edbn tu\u1ed5i l\u1eabn ng\u01b0\u1eddi d\u00f9ng tr\u1ebb, trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 nh\u1eafn tin to\u00e0n c\u1ea7u ng\u00e0y c\u00e0ng gay g\u1eaft.<\/div>\n
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Trong su\u1ed1t n\u0103m 2025, Zalo \u0111\u00e3 duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u tuy\u1ec7t \u0111\u1ed1i v\u1ec1 c\u1ea3 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng (penetration rate) v\u00e0 m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch (preference rate) \u1edf t\u1ea5t c\u1ea3 c\u00e1c qu\u00fd, qua \u0111\u00f3 thi\u1ebft l\u1eadp nh\u1eefng c\u1ed9t m\u1ed1c \u1ea5n t\u01b0\u1ee3ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/div>\n
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B\u00ean c\u1ea1nh k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng t\u1eeb Decision Lab t\u1ea1i Vi\u1ec7t Nam, Zalo c\u0169ng \u0111\u01b0\u1ee3c ghi nh\u1eadn b\u1edfi c\u00e1c b\u00e1o c\u00e1o hay t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u to\u00e0n c\u1ea7u. C\u1ee5 th\u1ec3, theo b\u00e1o c\u00e1o cu\u1ed1i n\u0103m 2025 c\u1ee7a Cloudflare Radar, Zalo \u0111\u00e3 xu\u1ea5t s\u1eafc l\u1ecdt v\u00e0o Top 10 n\u1ec1n t\u1ea3ng nh\u1eafn tin ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi. V\u1edbi v\u1ecb tr\u00ed th\u1ee9 9, Zalo th\u1eadm ch\u00ed \u0111\u00e3 v\u01b0\u1ee3t qua \u201cng\u01b0\u1eddi kh\u1ed5ng l\u1ed3\u201d KakaoTalk v\u00e0 \u0111\u1ee9ng chung b\u1ea3ng x\u1ebfp h\u1ea1ng v\u1edbi c\u00e1c t\u00ean tu\u1ed5i to\u00e0n c\u1ea7u nh\u01b0 WhatsApp, Telegram, WeChat v\u00e0 LINE.<\/div>\n
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Th\u00e0nh t\u00edch n\u00e0y l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t cho s\u1ef1 v\u01b0\u01a1n m\u00ecnh c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m “Make in Vietnam” tr\u00ean b\u1ea3n \u0111\u1ed3 c\u00f4ng ngh\u1ec7 th\u1ebf gi\u1edbi.<\/div>\n
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\u0110\u1ed3ng th\u1eddi, vi\u1ec7c duy tr\u00ec v\u1ecb tr\u00ed s\u1ed1 1 t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba \u0111\u00e3 ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 ph\u1ed5 c\u1eadp s\u00e2u r\u1ed9ng c\u1ee7a Zalo trong \u0111\u1eddi s\u1ed1ng s\u1ed1 c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t.<\/div>\n
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Kh\u00f4ng ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u00f4ng c\u1ee5 giao ti\u1ebfp c\u00e1 nh\u00e2n, Zalo c\u00f2n l\u00e0 k\u00eanh k\u1ebft n\u1ed1i quan tr\u1ecdng gi\u1eefa ng\u01b0\u1eddi d\u00e2n, doanh nghi\u1ec7p v\u00e0 c\u00e1c c\u01a1 quan Nh\u00e0 n\u01b0\u1edbc. S\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh qua t\u1eebng qu\u00fd ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh n\u0103ng l\u1ef1c l\u00e0m ch\u1ee7 c\u00f4ng ngh\u1ec7 v\u00e0 t\u1ea7m nh\u00ecn ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a n\u1ec1n t\u1ea3ng nh\u1eafn tin Zalo.<\/div>\n","protected":false},"excerpt":{"rendered":"

Decision Lab v\u1eeba c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o “The Connected Consumer” v\u1edbi nh\u1eefng s\u1ed1 li\u1ec7u v\u1ec1 th\u00f3i quen ti\u00eau d\u00f9ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ea1ng x\u00e3 h\u1ed9i, trong \u0111\u00f3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a Zalo t\u1ea1i Vi\u1ec7t Nam. V\u01b0\u1ee3t qua nhi\u1ec1u n\u1ec1n t\u1ea3ng qu\u1ed1c t\u1ebf, Zalo ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 n\u1ec1n […]\n","protected":false},"author":2358,"featured_media":46367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[1706,4571,1805],"class_list":["post-46366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song","tag-thi-truong-viet-nam","tag-tin-nhan-mien-phi","tag-zalo"],"aioseo_notices":[],"yoast_head":"\nZalo c\u1ee7ng c\u1ed1 n\u1ec1n t\u1ea3ng nh\u1eafn tin ph\u1ed5 bi\u1ebfn t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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