{"id":46298,"date":"2026-03-05T08:27:02","date_gmt":"2026-03-05T01:27:02","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/?p=46298"},"modified":"2026-03-13T17:41:29","modified_gmt":"2026-03-13T10:41:29","slug":"mac-ftu-khoi-dong-the-disruptor-2026-voi-chu-de-challenger-brand-be-disruptive","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/mac-ftu-khoi-dong-the-disruptor-2026-voi-chu-de-challenger-brand-be-disruptive\/","title":{"rendered":"MAC FTU kh\u1edfi \u0111\u1ed9ng The Disruptor 2026 v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cChallenger brand\u201d \u2013 Be disruptive!"},"content":{"rendered":"<p><strong><em>Th\u00e1ng 03 n\u0103m 2026, \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a \u0110o\u00e0n Thanh ni\u00ean C\u1ed9ng s\u1ea3n H\u1ed3 Ch\u00ed Minh v\u00e0 Vi\u1ec7n Kinh t\u1ebf v\u00e0 Kinh doanh Qu\u1ed1c t\u1ebf Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i th\u01b0\u01a1ng H\u00e0 N\u1ed9i, C\u00e2u l\u1ea1c b\u1ed9 Marketing Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i th\u01b0\u01a1ng H\u00e0 N\u1ed9i &#8211; MaC FTU ch\u00ednh th\u1ee9c kh\u1edfi \u0111\u1ed9ng d\u1ef1 \u00e1n \u201cThe Disruptor 2026\u201d &#8211; cu\u1ed9c thi Marketing s\u00e1ng t\u1ea1o d\u00e0nh cho nh\u1eefng Marketer \u0111\u1ed9t ph\u00e1 t\u1ea1i Vi\u1ec7t Nam. <\/em><\/strong><\/p>\n<p><strong><em>V\u1edbi s\u1ee9 m\u1ec7nh ki\u1ebfn t\u1ea1o n\u00ean m\u1ed9t kh\u00f4ng gian k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng Marketer tr\u1ebb v\u00e0 lan t\u1ecfa m\u1ea1nh m\u1ebd tinh th\u1ea7n s\u00e1ng t\u1ea1o \u0111\u1ed9t ph\u00e1 &#8211; \u201cBe Disruptive\u201d, cu\u1ed9c thi cam k\u1ebft mang l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c chi\u1ebfn kh\u00e1c bi\u1ec7t, n\u01a1i c\u00e1c Marketer tr\u1ebb \u0111\u01b0\u1ee3c trao quy\u1ec1n \u0111\u1ec3 t\u00e1i \u0111\u1ecbnh ngh\u0129a c\u00e1c chu\u1ea9n m\u1ef1c th\u1ecb tr\u01b0\u1eddng.<\/em><\/strong><\/p>\n<p>Trong th\u1ef1c t\u1ebf c\u1ee7a m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh ng\u00e0y nay, cu\u1ed9c ch\u01a1i ng\u00e0y c\u00e0ng b\u1ecb chi ph\u1ed1i b\u1edfi vi\u1ec7c khai th\u00e1c c\u00e1c ngu\u1ed3n l\u1ef1c kh\u1ed5ng l\u1ed3 nh\u01b0 ng\u00e2n s\u00e1ch, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i hay s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 c\u1ea1nh tranh \u0111\u00f3 \u0111\u00e3 bu\u1ed9c th\u1ebf h\u1ec7 Marketer tr\u1ebb ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p an to\u00e0n b\u1eb1ng c\u00e1ch \u0111i theo c\u00e1c m\u00f4 h\u00ecnh th\u00e0nh c\u00f4ng s\u1eb5n c\u00f3 nh\u1eb1m gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u1eadn h\u00e0nh. Tuy nhi\u00ean, vi\u1ec7c ph\u1ee5 thu\u1ed9c v\u00e0o l\u1ed1i m\u00f2n t\u01b0 duy n\u00e0y \u0111\u00e3 v\u00f4 t\u00ecnh t\u1ea1o n\u00ean r\u00e0o c\u1ea3n l\u1edbn, khi\u1ebfn h\u1ecd kh\u00f3 l\u00f2ng nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng nhu c\u1ea7u ti\u1ec1m \u1ea9n ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng &#8211; n\u01a1i th\u1ef1c s\u1ef1 ch\u1ee9a \u0111\u1ef1ng c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng.<\/p>\n<p>Bill Bernbach &#8211; ng\u01b0\u1eddi ti\u00ean phong c\u1ee7a &#8220;C\u00e1ch m\u1ea1ng S\u00e1ng t\u1ea1o&#8221; trong ng\u00e0nh qu\u1ea3ng c\u00e1o t\u1eebng kh\u1eb3ng \u0111\u1ecbnh: \u201cC\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o ch\u00ednh l\u00e0 &#8216;l\u1ee3i th\u1ebf kh\u00f4ng c\u00f4ng b\u1eb1ng&#8217; cu\u1ed1i c\u00f9ng m\u00e0 ch\u00fang ta \u0111\u01b0\u1ee3c ph\u00e9p s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch h\u1ee3p ph\u00e1p \u0111\u1ec3 v\u01b0\u1ee3t l\u00ean \u0111\u1ed1i th\u1ee7\u201d. \u0110\u1ec3 ki\u1ebfn t\u1ea1o n\u00ean nh\u1eefng b\u01b0\u1edbc ti\u1ebfn th\u1eadt \u0111\u1ed9t ph\u00e1, c\u00e1c Marketer tr\u1ebb c\u1ea7n trang b\u1ecb cho m\u00ecnh t\u01b0 duy \u201cBe Disruptive\u201d&#8217; &#8211; d\u00f9ng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o \u0111\u1ed9t ph\u00e1, t\u1eeb \u0111\u00f3 th\u00e1ch th\u1ee9c nh\u1eefng chu\u1ea9n m\u1ef1c c\u0169 k\u1ef9 v\u00e0 t\u00e1i \u0111\u1ecbnh ngh\u0129a l\u1ea1i v\u1ea5n \u0111\u1ec1 b\u1eb1ng nh\u1eefng g\u00f3c nh\u00ecn kh\u00e1c bi\u1ec7t.<\/p>\n<p>Nh\u1eadn th\u1ee9c r\u00f5 kh\u00e1t khao kh\u1eb3ng \u0111\u1ecbnh b\u1ea3n th\u00e2n c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb, MaC FTU ch\u00ednh th\u1ee9c kh\u1edfi \u0111\u1ed9ng The Disruptor 2026 v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cChallenger Brand\u201d. L\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u201cChallenger Brand\u201d &#8211; nh\u1eefng c\u00e1i t\u00ean t\u1ed3n t\u1ea1i v\u1edbi tham v\u1ecdng th\u00e1ch th\u1ee9c nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 c\u1ee7a ng\u00e0nh c\u00f9ng t\u01b0 duy v\u01b0\u1ee3t xa kh\u1ecfi nh\u1eefng \u201clu\u1eadt l\u1ec7\u201d th\u00f4ng th\u01b0\u1eddng. T\u1eeb \u0111\u00f3, The Disruptor 2026 ra \u0111\u1eddi kh\u00f4ng ch\u1ec9 \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng \u00fd t\u01b0\u1edfng Marketing \u0111\u1ed9t ph\u00e1, m\u00e0 c\u00f2n l\u00e0 kh\u00f4ng gian \u0111\u1ec3 c\u00e1c b\u1ea1n tr\u1ebb \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m, v\u00e0 r\u00e8n gi\u0169a b\u1ea3n l\u0129nh c\u1ee7a m\u1ed9t \u201cDisruptor\u201d th\u1ef1c th\u1ee5 &#8211; nh\u1eefng ng\u01b0\u1eddi s\u1eb5n s\u00e0ng th\u00e1ch th\u1ee9c m\u1ecdi gi\u1edbi h\u1ea1n \u0111\u1ec3 t\u1ea1o ra s\u1ef1 \u0111\u1ed9t ph\u00e1 b\u1eb1ng quan \u0111i\u1ec3m ri\u00eang bi\u1ec7t.<\/p>\n<p><strong>Th\u00f4ng tin chi ti\u1ebft xin vui l\u00f2ng li\u00ean h\u1ec7: <\/strong><\/p>\n<p><strong><em>\u0110\u00e0m Kh\u00e1nh Linh &#8211; Tr\u01b0\u1edfng nh\u00f3m Quan h\u1ec7 c\u00f4ng ch\u00fang <\/em><\/strong><\/p>\n<p><em>Email: linhdk18.mac@gmail.com <\/em><\/p>\n<p><em>S\u1ed1 \u0111i\u1ec7n tho\u1ea1i li\u00ean h\u1ec7: (+84) 968 570 705 <\/em><\/p>\n<p><strong><em>Nguy\u1ec5n Ly Ly &#8211; Qu\u1ea3n l\u00fd Truy\u1ec1n th\u00f4ng d\u1ef1 \u00e1n <\/em><\/strong><\/p>\n<p><em>Email: lynl18.mac@gmail.com <\/em><\/p>\n<p><em>S\u1ed1 \u0111i\u1ec7n tho\u1ea1i li\u00ean h\u1ec7: (+84) 362 862 880<\/em><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<h4 style=\"text-align: center;\"><strong>GI\u1edaI THI\u1ec6U CU\u1ed8C THI \u201cThe Disruptor 2026\u201d <\/strong><\/h4>\n<\/blockquote>\n<p><strong>1. M\u1ee5c \u0111\u00edch &#8211; \u00dd ngh\u0129a <\/strong><\/p>\n<p><strong>&#8211; <\/strong>T\u1ea1o c\u01a1 h\u1ed9i cho th\u1ebf h\u1ec7 Marketer tr\u1ebb \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u00e0 v\u1eadn d\u1ee5ng t\u01b0 duy \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c b\u00e0i to\u00e1n kinh doanh th\u1ef1c t\u1ebf, qua \u0111\u00f3 khai ph\u00e1 nh\u1eefng g\u00f3c nh\u00ecn s\u00e1ng t\u1ea1o v\u01b0\u1ee3t tho\u00e1t kh\u1ecfi c\u00e1c khu\u00f4n m\u1eabu v\u00e0 l\u1ed1i m\u00f2n t\u01b0 duy;<\/p>\n<p>&#8211; Truy\u1ec1n t\u1ea3i n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c Marketing \u0111\u1ed9t ph\u00e1, \u0111\u1ed3ng th\u1eddi ki\u1ebfn t\u1ea1o c\u1ed9ng \u0111\u1ed3ng Marketers tr\u1ebb mang t\u01b0 duy kh\u00e1c bi\u1ec7t v\u00e0 kh\u00e1t khao b\u1ee9t ph\u00e1;<\/p>\n<p>&#8211; T\u00f4n vinh b\u1ea3n l\u0129nh ngh\u1ec1 nghi\u1ec7p v\u00e0 ki\u1ebfn t\u1ea1o b\u1ec7 ph\u00f3ng ph\u00e1t tri\u1ec3n cho c\u1ed9ng \u0111\u1ed3ng nh\u1eefng nh\u00e2n t\u1ed1 tr\u1ebb ti\u1ec1m n\u0103ng;<\/p>\n<p><strong>2. \u0110\u1ed1i t\u01b0\u1ee3ng tham gia: <\/strong><\/p>\n<p>Sinh vi\u00ean t\u1eeb c\u00e1c tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc, Cao \u0111\u1eb3ng tr\u00ean to\u00e0n qu\u1ed1c c\u00f3 ni\u1ec1m \u0111am m\u00ea Marketing.<\/p>\n<p><strong>3. Th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m <\/strong><\/p>\n<p>&#8211; Th\u1eddi gian: t\u1eeb ng\u00e0y 19\/03 \u0111\u1ebfn ng\u00e0y 17\/04;<\/p>\n<p>&#8211; H\u00ecnh th\u1ee9c: Tr\u1ef1c tuy\u1ebfn<\/p>\n<p><strong>4. C\u01a1 c\u1ea5u v\u00f2ng thi <\/strong><\/p>\n<p><strong>&#8211; V\u00d2NG 1 (19\/03 &#8211; 30\/03): <\/strong>150 \u0111\u1ed9i thi (02 th\u00e0nh vi\u00ean\/\u0111\u1ed9i) tham gia gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 kinh doanh th\u1ef1c t\u1ebf t\u1eeb \u0110\u1ed1i t\u00e1c Chi\u1ebfn l\u01b0\u1ee3c trong th\u1eddi gian 10 ng\u00e0y \u0111\u1ec3 ch\u1ecdn ra Top 05 \u0111\u1ed9i thi xu\u1ea5t s\u1eafc nh\u1ea5t ti\u1ebfn th\u1eb3ng v\u00e0o Chung k\u1ebft v\u00e0 Top 6-50 \u0111\u1ed9i thi k\u1ebf ti\u1ebfp b\u01b0\u1edbc v\u00e0o h\u1ea1ng m\u1ee5c Second Chance<\/p>\n<p><strong>&#8211; ROUND FINAL (06\/04 &#8211; 17\/04): <\/strong>C\u00e1c \u0111\u1ed9i thi ti\u1ebfp t\u1ee5c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 kinh doanh c\u1ee7a doanh nghi\u1ec7p, th\u1ef1c hi\u1ec7n pitching tr\u00ean s\u00e2n kh\u1ea5u v\u00e0 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi t\u1eeb Ban Gi\u00e1m Kh\u1ea3o theo hai h\u1ea1ng m\u1ee5c:<\/p>\n<p><strong>+ H\u1ea1ng m\u1ee5c ch\u00ednh (09 ng\u00e0y): <\/strong>D\u00e0nh cho Top 05 \u0111\u1ed9i thi xu\u1ea5t s\u1eafc nh\u1ea5t t\u1eeb V\u00f2ng 1 <strong>+ H\u1ea1ng m\u1ee5c Second Chance (08 ng\u00e0y): <\/strong>D\u00e0nh cho Top 45 \u0111\u1ed9i thi xu\u1ea5t s\u1eafc nh\u1ea5t t\u1eeb V\u00f2ng 1<\/p>\n<p><strong>&#8211; CHUNG CU\u1ed8C: <\/strong>D\u1ef1a tr\u00ean ph\u1ea7n th\u1ec3 hi\u1ec7n t\u1ea1i Round Final, Ban Gi\u00e1m Kh\u1ea3o l\u1eafng nghe ph\u1ea7n thuy\u1ebft tr\u00ecnh c\u1ee7a Top 05 (h\u1ea1ng m\u1ee5c ch\u00ednh) v\u00e0 Top 05 (h\u1ea1ng m\u1ee5c Second Chance) \u0111\u1ec3 t\u00ecm ra nh\u1eefng g\u01b0\u01a1ng m\u1eb7t x\u1ee9ng \u0111\u00e1ng nh\u1ea5t cho c\u00e1c ng\u00f4i v\u1ecb: 01 \u0111\u1ed9i Qu\u00e1n qu\u00e2n, 01 \u0111\u1ed9i \u00c1 qu\u00e2n 1 v\u00e0 01 \u0111\u1ed9i \u00c1 qu\u00e2n 2.<\/p>\n<blockquote>\n<h4 style=\"text-align: center;\"><strong>T\u1ed4NG QUAN K\u1ebe HO\u1ea0CH T\u1ed4 CH\u1ee8C<\/strong><\/h4>\n<\/blockquote>\n<table class=\" aligncenter\">\n<thead>\n<tr>\n<th colspan=\"2\">\n<p style=\"text-align: center;\"><strong>Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh <\/strong><\/p>\n<\/th>\n<th><strong>Th\u1eddi gian<\/strong><\/th>\n<\/tr>\n<tr>\n<th colspan=\"2\">Kh\u1edfi \u0111\u1ed9ng truy\u1ec1n th\u00f4ng chi\u1ebfn d\u1ecbch<\/th>\n<th>08\/03<\/th>\n<\/tr>\n<tr>\n<th colspan=\"2\">Ch\u00ednh th\u1ee9c m\u1edf \u0111\u01a1n \u0111\u0103ng k\u00fd d\u1ef1 thi<\/th>\n<th>18\/03<\/th>\n<\/tr>\n<tr>\n<th colspan=\"2\">Kickstart: \u0110\u1eb1ng sau c\u00e1c chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o \u0111\u1ed9t ph\u00e1 \u1edf Vi\u1ec7t Nam<\/th>\n<th>19\/03<\/th>\n<\/tr>\n<tr>\n<th rowspan=\"4\">V\u00f2ng 1<\/th>\n<th>Ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 \u0111\u1ec1 b\u00e0i V\u00f2ng 1<\/th>\n<th>21\/03<\/th>\n<\/tr>\n<tr>\n<th>B\u00e0n tr\u1ef1c truy\u1ec1n th\u00f4ng t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i Th\u01b0\u01a1ng<\/th>\n<th>23\/03 &#8211; 26\/03<\/th>\n<\/tr>\n<tr>\n<th>Workshop 01: Quy tr\u00ecnh s\u00e1ng t\u1ea1o v\u00e0 c\u00e1c \u201cc\u00f4ng th\u1ee9c\u201d \u0111\u1ec3 t\u1ea1o ra s\u1ef1 \u0111\u1ed9t ph\u00e1<\/th>\n<th>28\/03<\/th>\n<\/tr>\n<tr>\n<th>Ch\u00ednh th\u1ee9c \u0111\u00f3ng c\u1ed5ng n\u1ed9p b\u00e0i<\/th>\n<th>30\/03<\/th>\n<\/tr>\n<tr>\n<th rowspan=\"5\">V\u00f2ng Chung k\u1ebft<\/th>\n<th>C\u00f4ng b\u1ed1 \u0111\u1ec1 b\u00e0i V\u00f2ng Chung k\u1ebft<\/th>\n<th>06\/04<\/th>\n<\/tr>\n<tr>\n<th>Workshop 02: T\u1eeb one-hit campaign \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c disruptive d\u00e0i h\u1ea1n<\/th>\n<th>11\/04<\/th>\n<\/tr>\n<tr>\n<th>Ch\u00ednh th\u1ee9c \u0111\u00f3ng c\u1ed5ng n\u1ed9p b\u00e0i h\u1ea1ng m\u1ee5c Second Chance<\/th>\n<th>14\/04<\/th>\n<\/tr>\n<tr>\n<th>Ch\u00ednh th\u1ee9c \u0111\u00f3ng c\u1ed5ng n\u1ed9p b\u00e0i h\u1ea1ng m\u1ee5c ch\u00ednh<\/th>\n<th>15\/04<\/th>\n<\/tr>\n<tr>\n<th>Chung k\u1ebft cu\u1ed9c thi<\/th>\n<th>17\/04<\/th>\n<\/tr>\n<\/thead>\n<\/table>\n<p>&nbsp;<\/p>\n<blockquote>\n<h4 style=\"text-align: center;\"><strong>GI\u1edaI THI\u1ec6U \u0110\u01a0N V\u1eca T\u1ed4 CH\u1ee8C <\/strong><\/h4>\n<p><strong>C\u00c2U L\u1ea0C B\u1ed8 MARKETING TR\u01af\u1edcNG \u0110\u1ea0I H\u1eccC NGO\u1ea0I TH\u01af\u01a0NG TR\u1ef0C THU\u1ed8C \u0110O\u00c0N THANH NI\u00caN C\u1ed8NG S\u1ea2N H\u1ed2 CH\u00cd MINH TR\u01af\u1edcNG \u0110\u1ea0I H\u1eccC NGO\u1ea0I TH\u01af\u01a0NG<\/strong><\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-46307\" src=\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2026\/03\/word-image-46298-9.png\" alt=\"\" width=\"120\" height=\"55\" \/><\/p>\n<p><strong>1. S\u1ee9 m\u1ec7nh <\/strong><\/p>\n<p><strong>C\u00e2u l\u1ea1c b\u1ed9 Marketing tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i th\u01b0\u01a1ng (MaC FTU) <\/strong>t\u1ef1 h\u00e0o l\u00e0 m\u1ed9t trong nh\u1eefng t\u1ed5 ch\u1ee9c sinh vi\u00ean l\u1edbn nh\u1ea5t to\u00e0n qu\u1ed1c. Xuy\u00ean su\u1ed1t ch\u1eb7ng \u0111\u01b0\u1eddng 18 h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n, MaC FTU lu\u00f4n n\u1ed7 l\u1ef1c v\u1edbi s\u1ee9 m\u1ec7nh: \u201cK\u1ebft n\u1ed1i ngu\u1ed3n l\u1ef1c t\u1ed1i \u01b0u v\u00e0 x\u00e2y d\u1ef1ng nh\u1eefng tr\u1ea3i nghi\u1ec7m chuy\u00ean m\u00f4n v\u01b0\u1ee3t tr\u1ed9i cho sinh vi\u00ean\u201d. Qua \u0111\u00f3, MaC FTU t\u1ef1 h\u00e0o l\u00e0 c\u1ea7u n\u1ed1i tin c\u1eady, gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn ngu\u1ed3n nh\u00e2n l\u1ef1c tr\u1ebb ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi tr\u1ebb y\u00eau th\u00edch Marketing tr\u00ean to\u00e0n qu\u1ed1c.<\/p>\n<p><strong>2. Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i <\/strong><\/p>\n<p>V\u1edbi 04 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i: Innovation &#8211; \u0110\u1ed5i m\u1edbi, Adaptation &#8211; Th\u00edch nghi, Collaboration &#8211; C\u1ed9ng t\u00e1c, Resilience &#8211; B\u1ec1n b\u1ec9, MaC FTU kh\u00f4ng ng\u1eebng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, gi\u00e0u t\u00ednh chuy\u00ean m\u00f4n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng sinh vi\u00ean.<\/p>\n<p><strong>3. H\u1ec7 th\u1ed1ng s\u1ea3n ph\u1ea9m <\/strong><\/p>\n<p>&#8211; B\u1ea3n L\u0129nh Marketer: Cu\u1ed9c thi Marketing l\u1edbn nh\u1ea5t to\u00e0n qu\u1ed1c do sinh vi\u00ean t\u1ed5 ch\u1ee9c, v\u1edbi 13 m\u00f9a t\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng<\/p>\n<p>&#8211; CSR &#8211; IMPACT: Chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m n\u00e2ng cao n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb v\u1ec1 v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i qua g\u00f3c nh\u00ecn Marketing<\/p>\n<p>&#8211; CAMERA: T\u1ea1p ch\u00ed Marketing v\u00e0 \u0111\u1eddi s\u1ed1ng h\u00e0ng \u0111\u1ea7u d\u00e0nh cho sinh vi\u00ean v\u1edbi 04 s\u1ed1 ph\u00e1t h\u00e0nh, thu h\u00fat h\u00e0ng ngh\u00ecn l\u01b0\u1ee3t t\u1ea3i &amp; truy c\u1eadp<\/p>\n<p>&#8211; Business Solutions: Chu\u1ed7i d\u1ef1 \u00e1n mang l\u1ea1i gi\u1ea3i ph\u00e1p cho c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a doanh nghi\u1ec7p<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u00e1ng 03 n\u0103m 2026, \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a \u0110o\u00e0n Thanh ni\u00ean C\u1ed9ng s\u1ea3n H\u1ed3 Ch\u00ed Minh v\u00e0 Vi\u1ec7n Kinh t\u1ebf v\u00e0 Kinh doanh Qu\u1ed1c t\u1ebf Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i th\u01b0\u01a1ng H\u00e0 N\u1ed9i, C\u00e2u l\u1ea1c b\u1ed9 Marketing Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i th\u01b0\u01a1ng H\u00e0 N\u1ed9i &#8211; MaC FTU ch\u00ednh th\u1ee9c kh\u1edfi \u0111\u1ed9ng d\u1ef1 \u00e1n \u201cThe Disruptor [&#8230;]\n","protected":false},"author":2782,"featured_media":46562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3043],"tags":[],"class_list":["post-46298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MAC FTU kh\u1edfi \u0111\u1ed9ng The Disruptor 2026 v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cChallenger brand\u201d \u2013 Be disruptive!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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