{"id":45824,"date":"2026-02-01T15:29:05","date_gmt":"2026-02-01T08:29:05","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/?p=45824"},"modified":"2026-02-05T15:30:33","modified_gmt":"2026-02-05T08:30:33","slug":"zalo-ghi-nhan-nguoi-dung-dat-gan-80-trieu-mo-rong-nhieu-tien-ich-hanh-chinh-cong","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/zalo-ghi-nhan-nguoi-dung-dat-gan-80-trieu-mo-rong-nhieu-tien-ich-hanh-chinh-cong\/","title":{"rendered":"Zalo ghi nh\u1eadn ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea1t g\u1ea7n 80 tri\u1ec7u, m\u1edf r\u1ed9ng nhi\u1ec1u ti\u1ec7n \u00edch h\u00e0nh ch\u00ednh c\u00f4ng"},"content":{"rendered":"
Theo s\u1ed1 li\u1ec7u c\u1eadp nh\u1eadt \u0111\u1ebfn h\u1ebft th\u00e1ng 12\/2025, Zalo ghi nh\u1eadn 79,6 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean h\u00e0ng th\u00e1ng (MAU) v\u1edbi h\u01a1n 2,1 t\u1ef7 tin nh\u1eafn \u0111\u01b0\u1ee3c g\u1eedi \u0111i m\u1ed7i ng\u00e0y.<\/div>\n
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Kh\u00e9p l\u1ea1i n\u0103m 2025, n\u1ec1n t\u1ea3ng nh\u1eafn tin Zalo ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c. T\u1eeb 77,8 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean h\u00e0ng th\u00e1ng v\u00e0o cu\u1ed1i n\u0103m 2024, ch\u1ec9 sau 1 n\u0103m, Zalo t\u0103ng th\u00eam g\u1ea7n 2 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng, ghi nh\u1eadn 79,6 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean h\u00e0ng th\u00e1ng, t\u00ednh \u0111\u1ebfn th\u00e1ng 12\/2025.<\/div>\n
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Tr\u01b0\u1edbc \u0111\u00f3, b\u00e1o c\u00e1o \u201cThe Connected Consumer\u201d Qu\u00fd 3\/2025 c\u1ee7a Decision Lab \u0111\u00e3 ghi nh\u1eadn Zalo l\u00e0 n\u1ec1n t\u1ea3ng nh\u1eafn tin d\u1eabn \u0111\u1ea7u v\u1ec1 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng v\u00e0 m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch t\u1ea1i Vi\u1ec7t Nam, duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong nhi\u1ec1u qu\u00fd li\u00ean ti\u1ebfp.<\/div>\n
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C\u1ee5 th\u1ec3, \u1edf h\u1ea1ng m\u1ee5c N\u1ec1n t\u1ea3ng nh\u1eafn tin, Zalo \u0111\u1ea1t t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng (Penetration rate) l\u00e0 83%. \u0110\u00e1ng ch\u00fa \u00fd, theo b\u00e1o c\u00e1o n\u00e0y c\u1ee7a Decision Lab, Zalo ti\u1ebfp t\u1ee5c ghi nh\u1eadn xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng m\u1ea1nh trong Q3\/2025 so v\u1edbi c\u00e1c qu\u00fd tr\u01b0\u1edbc, trong khi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nh\u01b0 Facebook hay WhatsApp ch\u1ee9ng ki\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m v\u1ec1 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng.<\/div>\n
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Trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111ang l\u00e0 xu h\u01b0\u1edbng to\u00e0n c\u1ea7u, Zalo tr\u1edf th\u00e0nh doanh nghi\u1ec7p ti\u00ean phong trong l\u0129nh v\u1ef1c Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o t\u1ea1i Vi\u1ec7t Nam. T\u00ednh \u0111\u1ebfn h\u1ebft n\u0103m 2025, Zalo ghi nh\u1eadn kho\u1ea3ng 30% ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng AI tr\u00ean n\u1ec1n t\u1ea3ng nh\u1eafn tin m\u1ed7i th\u00e1ng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 ph\u1ed5 bi\u1ebfn v\u00e0 ng\u00e0y m\u1ed9t \u0111i s\u00e2u v\u00e0o \u0111\u1eddi s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m Zalo AI.<\/div>\n
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C\u00e1c t\u00ednh n\u0103ng AI n\u1ed5i b\u1eadt c\u1ee7a Zalo c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 So\u1ea1n tin nh\u1eafn v\u0103n b\u1ea3n b\u1eb1ng gi\u1ecdng n\u00f3i (Dictation), Chuy\u1ec3n tin nh\u1eafn tho\u1ea1i th\u00e0nh v\u0103n b\u1ea3n, Chuy\u1ec3n tin nh\u1eafn v\u0103n b\u1ea3n th\u00e0nh gi\u1ecdng n\u00f3i\u2026<\/div>\n
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\u0110\u1eb7c bi\u1ec7t, sau m\u1ed9t n\u0103m ra m\u1eaft, t\u00ednh n\u0103ng Tr\u1ee3 l\u00fd C\u00f4ng D\u00e2n S\u1ed1 do Zalo ph\u00e1t tri\u1ec3n ch\u00ednh th\u1ee9c c\u00e1n m\u1ed1c 1 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng, \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ph\u00e1t tri\u1ec3n quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh \u0111\u01b0a AI v\u00e0o ph\u1ee5c v\u1ee5 c\u00e1c nhu c\u1ea7u thi\u1ebft y\u1ebfu c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, \u0111\u1eb7c bi\u1ec7t trong l\u0129nh v\u1ef1c h\u00e0nh ch\u00ednh v\u00e0 ph\u00e1p l\u00fd.<\/div>\n
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B\u00ean c\u1ea1nh nh\u1eefng t\u00ednh n\u0103ng ph\u1ee5c v\u1ee5 \u0111\u1eddi s\u1ed1ng th\u01b0\u1eddng nh\u1eadt, nhi\u1ec1u \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 tr\u00ean Zalo nh\u01b0 Zalo Official Account (OA) v\u00e0 Zalo Mini App ra \u0111\u1eddi \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00e1c c\u1ea5p t\u1eeb trung \u01b0\u01a1ng t\u1edbi \u0111\u1ecba ph\u01b0\u01a1ng di\u1ec5n ra m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, nhanh ch\u00f3ng v\u00e0 thu\u1eadn ti\u1ec7n, g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n khoa h\u1ecdc, c\u00f4ng ngh\u1ec7, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc.<\/div>\n
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T\u00ednh \u0111\u1ebfn h\u1ebft n\u0103m 2025, c\u00f3 17.210 OA v\u00e0 1.205 Mini App c\u1ee7a c\u01a1 quan nh\u00e0 n\u01b0\u1edbc v\u00e0 \u0111\u01a1n v\u1ecb ti\u1ec7n \u00edch \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Zalo, h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00e2n ti\u1ebfp c\u1eadn th\u00f4ng tin v\u00e0 d\u1ecbch v\u1ee5 c\u00f4ng nhanh ch\u00f3ng, thu\u1eadn ti\u1ec7n h\u01a1n.<\/div>\n
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Nh\u1eefng con s\u1ed1 tr\u00ean \u0111\u00e3 g\u00f3p ph\u1ea7n kh\u1eafc ho\u1ea1 r\u00f5 n\u00e9t b\u1ee9c tranh t\u0103ng tr\u01b0\u1edfng c\u1ee7a Zalo trong n\u0103m 2025. Trong th\u1eddi gian t\u1edbi, ph\u00e1t huy tinh th\u1ea7n kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o c\u1ee7a Ngh\u1ecb quy\u1ebft 57-NQ\/TW, Zalo ti\u1ebfp t\u1ee5c t\u1eadp trung nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 theo h\u01b0\u1edbng thi\u1ebft th\u1ef1c, d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i cho c\u1ed9ng \u0111\u1ed3ng, t\u1eeb \u0111\u00f3 kh\u1eb3ng \u0111\u1ecbnh cam k\u1ebft \u201cPh\u00e1t tri\u1ec3n Internet \u0111\u1ec3 thay \u0111\u1ed5i cu\u1ed9c s\u1ed1ng ng\u01b0\u1eddi Vi\u1ec7t Nam\u201d v\u00e0 g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y c\u00f4ng cu\u1ed9c \u0111\u1ea9y m\u1ea1nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1, kinh t\u1ebf s\u1ed1 t\u1ea1i Vi\u1ec7t Nam n\u00f3i chung.<\/div>\n","protected":false},"excerpt":{"rendered":"

Theo s\u1ed1 li\u1ec7u c\u1eadp nh\u1eadt \u0111\u1ebfn h\u1ebft th\u00e1ng 12\/2025, Zalo ghi nh\u1eadn 79,6 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean h\u00e0ng th\u00e1ng (MAU) v\u1edbi h\u01a1n 2,1 t\u1ef7 tin nh\u1eafn \u0111\u01b0\u1ee3c g\u1eedi \u0111i m\u1ed7i ng\u00e0y. Kh\u00e9p l\u1ea1i n\u0103m 2025, n\u1ec1n t\u1ea3ng nh\u1eafn tin Zalo ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c. T\u1eeb 77,8 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean […]\n","protected":false},"author":2358,"featured_media":45827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3045],"tags":[3620,4571,1805],"class_list":["post-45824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe","tag-goi-dien-mien-phi","tag-tin-nhan-mien-phi","tag-zalo"],"aioseo_notices":[],"yoast_head":"\nZalo ghi nh\u1eadn ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea1t g\u1ea7n 80 tri\u1ec7u, m\u1edf r\u1ed9ng nhi\u1ec1u ti\u1ec7n \u00edch h\u00e0nh ch\u00ednh c\u00f4ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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