{"id":45571,"date":"2026-01-24T00:04:31","date_gmt":"2026-01-23T17:04:31","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/lee-kum-kee-hop-tac-voi-unesco-ra-mat-forever-flavors-project-dong-sang-tao-mo%cc%a3t-kho-luu-tru-ky-uc-huong-vi-toan-cau\/"},"modified":"2026-01-24T00:04:31","modified_gmt":"2026-01-23T17:04:31","slug":"lee-kum-kee-hop-tac-voi-unesco-ra-mat-forever-flavors-project-dong-sang-tao-mo%cc%a3t-kho-luu-tru-ky-uc-huong-vi-toan-cau","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/lee-kum-kee-hop-tac-voi-unesco-ra-mat-forever-flavors-project-dong-sang-tao-mo%cc%a3t-kho-luu-tru-ky-uc-huong-vi-toan-cau\/","title":{"rendered":"Lee Kum Kee h\u1ee3p t\u00e1c v\u1edbi UNESCO ra m\u1eaft “Forever Flavors Project”, \u0111\u1ed3ng s\u00e1ng t\u1ea1o m\u00f4\u0323t kho l\u01b0u tr\u1eef k\u00fd \u1ee9c h\u01b0\u01a1ng v\u1ecb to\u00e0n c\u1ea7u"},"content":{"rendered":"
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B\u1eaeC KINH, ng\u00e0y 22 th\u00e1ng 1 n\u0103m 2026 \/PRNewswire\/ — Lee Kum Kee Sauce (“Lee Kum Kee”), t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u to\u00e0n c\u1ea7u trong l\u0129nh v\u1ef1c n\u01b0\u1edbc x\u1ed1t v\u00e0 gia v\u1ecb, \u0111\u00e3 c\u00f4ng b\u1ed1 h\u1ee3p t\u00e1c v\u1edbi T\u1ed5 ch\u1ee9c Gi\u00e1o d\u1ee5c, Khoa h\u1ecdc v\u00e0 V\u0103n h\u00f3a Li\u00ean H\u1ee3p Qu\u1ed1c (UNESCO), \u0111\u1ed3ng th\u1eddi t\u1ed5 ch\u1ee9c l\u1ec5 ra m\u1eaft d\u1ef1 \u00e1n h\u1ee3p t\u00e1c \u0111\u1ea7u ti\u00ean mang t\u00ean “Forever Flavors Project” (ta\u0323m di\u0323ch: D\u01b0\u0323 a\u0301n h\u01b0\u01a1ng vi\u0323 tr\u01b0\u01a1\u0300ng t\u00f4\u0300n) t\u1ea1i B\u1eafc Kinh. S\u00e1ng ki\u1ebfn n\u00e0y se\u0303 thu th\u1eadp nh\u1eefng c\u00e2u chuy\u1ec7n g\u1eafn li\u1ec1n v\u1edbi \u1ea9m th\u1ef1c t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t kho l\u01b0u tr\u1eef k\u00fd \u1ee9c v\u00ea\u0300 h\u01b0\u01a1ng v\u1ecb. L\u1ea5y h\u01b0\u01a1ng v\u1ecb l\u00e0m c\u1ea7u n\u1ed1i, d\u1ef1 \u00e1n nh\u0103\u0300m mu\u0323c \u0111i\u0301ch th\u00fac \u0111\u1ea9y \u0111\u1ed1i tho\u1ea1i \u0111a v\u0103n h\u00f3a v\u00e0 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac, \u0111\u1ed3ng th\u1eddi thu\u0301c \u0111\u00e2\u0309y b\u1ea3o t\u1ed3n v\u00e0 k\u00ea\u0301 th\u01b0\u0300a b\u1ec1n v\u1eefng di s\u1ea3n \u1ea9m th\u1ef1c.<\/p>\n

Daniel Shih, Gi\u00e1m \u0111\u1ed1c \u0111\u1ed1i ngo\u1ea1i doanh nghi\u1ec7p ki\u00eam T\u1ed5ng c\u1ed1 v\u1ea5n ph\u00e1p l\u00fd c\u1ee7a Lee Kum Kee Group; Simon Cao, Ph\u00f3 Ch\u1ee7 t\u1ecbch ph\u1ee5 tr\u00e1ch Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u v\u00e0 Truy\u1ec1n th\u00f4ng, Ti\u00ea\u0301p thi\u0323 to\u00e0n c\u1ea7u c\u1ee7a Lee Kum Kee Sauce; Gi\u00e1o s\u01b0 Shahbaz Khan, Gi\u00e1m \u0111\u1ed1c ki\u00eam Tr\u01b0\u1edfng \u0111\u1ea1i di\u1ec7n V\u0103n ph\u00f2ng khu v\u1ef1c \u0110\u00f4ng \u00c1 c\u1ee7a UNESCO; \u0111\u1ea1i di\u1ec7n \u1ee6y ban Qu\u1ed1c gia Trung Qu\u1ed1c v\u1ec1 UNESCO; C\u1ee5c H\u1ee3p t\u00e1c v\u00e0 Giao l\u01b0u qu\u1ed1c t\u1ebf thu\u1ed9c B\u1ed9 V\u0103n h\u00f3a v\u00e0 Du l\u1ecbch Trung Qu\u1ed1c; Ph\u00f2ng Di s\u1ea3n V\u0103n h\u00f3a Phi v\u1eadt th\u1ec3 thu\u1ed9c C\u1ee5c V\u0103n h\u00f3a v\u00e0 Du l\u1ecbch th\u00e0nh ph\u1ed1 B\u1eafc Kinh; \u0111\u1ea1i di\u1ec7n c\u00e1c Trung t\u00e2m UNESCO lo\u1ea1i 2; \u0111\u1ea1i di\u1ec7n c\u00e1c th\u00e0nh ph\u1ed1 \u00e2\u0309m th\u01b0\u0323c c\u1ee7a Trung Qu\u1ed1c trong M\u1ea1ng l\u01b0\u1edbi Th\u00e0nh ph\u1ed1 S\u00e1ng t\u1ea1o UNESCO; c\u00f9ng \u0111\u1ea1i di\u1ec7n c\u00e1c hi\u1ec7p h\u1ed9i ng\u00e0nh, c\u01a1 quan truy\u1ec1n th\u00f4ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111a\u0303 tham d\u01b0\u0323 l\u00ea\u0303 ra m\u0103\u0301t “Forever Flavors Project”, \u0111\u00e1nh d\u1ea5u s\u1ef1 kh\u1edfi \u0111\u1ea7u ch\u00ednh th\u1ee9c c\u1ee7a quan h\u1ec7 h\u1ee3p t\u00e1c gi\u1eefa hai b\u00ean.<\/p>\n

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\"(from<\/a>
(from left) Simon Cao, Vice President – Global Brand Development and Communications, Global Marketing of Lee Kum Kee Sauce, Professor Shahbaz Khan, Director and Representative, UNESCO Regional Office for East Asia, and Daniel Shih, Chief Corporate Affairs Officer and General Counsel of Lee Kum Kee Group, officiate at the launching ceremony.<\/span><\/p>\n<\/p><\/div>\n

L\u1eddi k\u00eau g\u1ecdi to\u00e0n c\u1ea7u v\u00ea\u0300 k\u00fd \u1ee9c h\u01b0\u01a1ng v\u1ecb<\/p>\n

S\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa Lee Kum Kee v\u00e0 UNESCO g\u00f4\u0300m co\u0301 b\u1ed1n \u01b0u ti\u00ean: b\u1ea3o v\u1ec7 di s\u1ea3n v\u0103n h\u00f3a \u1ea9m th\u1ef1c, pha\u0301t tri\u00ea\u0309n t\u00e0i n\u0103ng \u1ea9m th\u1ef1c tr\u1ebb, x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng \u0111\u1ed1i tho\u1ea1i \u0111a v\u0103n h\u00f3a, v\u00e0 khuy\u1ebfn kh\u00edch s\u1ef1 tham gia c\u1ee7a c\u00f4ng ch\u00fang. M\u1ee5c ti\u00eau chung cu\u0309a n\u00f4\u0303 l\u01b0\u0323c na\u0300y l\u00e0 b\u1ea3o t\u1ed3n v\u00e0 chia se\u0309 nh\u1eefng k\u00fd \u1ee9c \u1ea9m th\u1ef1c mang t\u00ednh t\u1eadp th\u1ec3, v\u01b0\u1ee3t qua ranh gi\u1edbi th\u1eddi gian v\u00e0 khoa\u0309ng ca\u0301ch \u0111i\u0323a ly\u0301.<\/p>\n

Trong \u0111\u00f3, s\u00e1ng ki\u1ebfn ch\u1ee7 \u0111\u1ea1o \u2013 “Forever Flavors Project” \u2013 s\u1ebd b\u1eaft \u0111\u1ea7u nh\u1eadn b\u00e0i d\u1ef1 thi t\u1eeb ng\u00e0y 20 th\u00e1ng 1. Th\u00f4ng qua t\u00e0i kho\u1ea3n RedNote (Xiaohongshu) ch\u00ednh th\u1ee9c c\u1ee7a d\u01b0\u0323 a\u0301n: \u5fd8\u4e0d\u4e86\u7684\u5473\u9053\u2022\u6863\u6848\u8ba1\u5212, Instagram ch\u00ednh th\u1ee9c c\u1ee7a Lee Kum Kee, trang web ch\u00ednh th\u1ee9c c\u1ee7a UNESCO, c\u00e1c t\u00e0i kho\u1ea3n WeChat chi\u0301nh th\u01b0\u0301c v\u00e0 nhi\u1ec1u n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c, chi\u1ebfn d\u1ecbch m\u1eddi g\u1ecdi ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n h\u01b0\u01a1ng v\u1ecb c\u1ee7a b\u1ea3n th\u00e2n, gia \u0111\u00ecnh ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng th\u00f4ng qua v\u0103n b\u1ea3n, video v\u00e0 h\u00ecnh \u1ea3nh. B\u00e0i \u0111\u0103ng n\u00ean bao g\u1ed3m\u00a0c\u00e1c hashtag “#\u5fd8\u4e0d\u4e86\u7684\u5473\u9053” ho\u1eb7c\u00a0#Forever Flavors Project v\u00e0 \u0111\u01b0\u1ee3c t\u1ea3i l\u00ean trang web d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh:\u00a0foreverflavorsproject.lkk.com<\/a>.<\/p>\n

Nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c tuy\u1ec3n ch\u1ecdn s\u1ebd c\u00f3 c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng ch\u00ednh th\u1ee9c c\u1ee7a UNESCO v\u00e0 Lee Kum Kee; ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p n\u1ed9i dung s\u1ebd nh\u1eadn ch\u1ee9ng nh\u1eadn k\u1ef9 thu\u1eadt s\u1ed1 mang m\u00e3 l\u01b0u tr\u1eef duy nh\u00e2\u0301t trong khu\u00f4n kh\u1ed5 “Forever Flavors Project” do UNESCO v\u00e0 Lee Kum Kee c\u1ea5p. D\u1ef1 \u00e1n c\u0169ng se\u0303 thu hu\u0301t s\u1ef1 tham gia c\u1ee7a c\u1ea3 \u0111\u1ea7u b\u1ebfp chuy\u00ean nghi\u1ec7p l\u1eabn ng\u01b0\u1eddi y\u00eau thi\u0301ch n\u1ea5u \u0103n t\u1ea1i gia, nh\u1eb1m gi\u1eef cho nh\u1eefng h\u01b0\u01a1ng v\u1ecb ch\u01b0\u0301a \u0111\u00e2\u0300y k\u00fd \u1ee9c s\u00f4\u0301ng ma\u0303i va\u0300 lan to\u0309a.<\/p>\n

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\"\"<\/a>
<\/span><\/p>\n<\/p><\/div>\n

D\u00f9ng \u1ea9m th\u1ef1c l\u00e0m c\u1ea7u n\u1ed1i th\u00fac \u0111\u1ea9y hi\u1ec3u bi\u00ea\u0301t \u0111a v\u0103n h\u00f3a<\/p>\n

Ph\u00e1t bi\u1ec3u t\u1ea1i bu\u1ed5i l\u1ec5, Gi\u00e1o s\u01b0 Shahbaz Khan, Gi\u00e1m \u0111\u1ed1c ki\u00eam Tr\u01b0\u1edfng \u0111\u1ea1i di\u1ec7n V\u0103n ph\u00f2ng khu v\u1ef1c \u0110\u00f4ng \u00c1 c\u1ee7a UNESCO, cho bi\u1ebft: “\u1ea8m th\u1ef1c l\u00e0 m\u1ed9t di s\u1ea3n s\u1ed1ng, mang theo k\u00fd \u1ee9c, b\u1ea3n s\u1eafc v\u00e0 c\u1ea3m x\u00fac. N\u00f3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t li\u00ean k\u1ebft quan tr\u1ecdng gi\u1eefa c\u00e1c th\u1ebf h\u1ec7 v\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 th\u00fac \u0111\u1ea9y b\u1ea3n s\u1eafc v\u0103n h\u00f3a v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. UNESCO \u0111\u1eb7c bi\u1ec7t vinh d\u1ef1 \u0111\u01b0\u1ee3c h\u1ee3p t\u00e1c v\u1edbi Lee Kum Kee, m\u1ed9t doanh nghi\u1ec7p c\u00f3 l\u1ecbch s\u1eed g\u1eafn b\u00f3 s\u00e2u s\u1eafc v\u1edbi ngh\u1ec7 thu\u1eadt \u1ea9m th\u1ef1c v\u00e0 truy\u1ec1n th\u1ed1ng n\u1ea5u \u0103n \u0111\u1eddi th\u01b0\u1eddng qua nhi\u1ec1u th\u1ebf h\u1ec7. S\u1ef1 h\u1ee3p t\u00e1c n\u00e0y cho th\u1ea5y c\u00e1ch c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c c\u00f4ng – t\u01b0 co\u0301 th\u00ea\u0309 \u0111o\u0301ng go\u0301p m\u00f4\u0323t ca\u0301ch co\u0301 y\u0301 nghi\u0303a cho c\u00f4ng ta\u0301c ba\u0309o t\u00f4\u0300n v\u0103n ho\u0301a khi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng gi\u00e1 tr\u1ecb chung, s\u1ef1 t\u00f4n tr\u1ecdng di s\u1ea3n v\u00e0 cam k\u1ebft l\u00e2u d\u00e0i”.<\/p>\n

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\"Professor<\/a>
Professor Shahbaz Khan, Director and Representative of the UNESCO Regional Office for East Asia delivers speech at the launch ceremony.<\/span><\/p>\n<\/p><\/div>\n

Daniel Shih, Gi\u00e1m \u0111\u1ed1c \u0110\u1ed1i ngo\u1ea1i doanh nghi\u1ec7p ki\u00eam T\u1ed5ng c\u1ed1 v\u1ea5n ph\u00e1p l\u00fd c\u1ee7a Lee Kum Kee Group, chia s\u1ebb: “T\u1eeb n\u0103m 1888, Lee Kum Kee \u0111\u00e3 \u01a1\u0309 trung t\u00e2m cu\u0309a c\u0103n b\u1ebfp, tr\u00ean b\u00e0n \u0103n v\u00e0 trong \u0111\u1eddi s\u1ed1ng gia \u0111\u00ecnh th\u01b0\u1eddng nh\u1eadt. T\u1eeb m\u1ed9t th\u00eca d\u1ea7u h\u00e0o \u0111\u01a1n gia\u0309n \u0111\u1ebfn vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t nguy\u00ean li\u1ec7u ch\u1ee7 l\u1ef1c \u0111\u01b0\u1ee3c y\u00eau th\u00edch trong c\u00e1c h\u1ed9 gia \u0111\u00ecnh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 g\u00ecn gi\u1eef h\u01b0\u01a1ng v\u1ecb nh\u1ea5t qu\u00e1n m\u00e0 c\u00f2n la\u0300 m\u00f4\u0323t c\u1ea3m gi\u00e1c th\u00e2n thu\u1ed9c v\u00e0 an t\u00e2m \u2013 gi\u01b0\u0303 gi\u0300n m\u1ed9t ‘k\u00fd \u1ee9c v\u1ec1 h\u01b0\u01a1ng v\u1ecb’. Cam k\u1ebft chung v\u1ec1 c\u00e1c gi\u00e1 tr\u1ecb n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn m\u1ed9t s\u1ef1 h\u1ee3p t\u00e1c \u00fd ngh\u0129a gi\u1eefa Lee Kum Kee v\u00e0 UNESCO. Ch\u00fang t\u00f4i ch\u00e2n th\u00e0nh c\u1ea3m \u01a1n UNESCO v\u00ec \u0111\u00e3 c\u00f9ng ch\u00fang t\u00f4i thu\u0301c \u0111\u00e2\u0309y c\u00e2y c\u1ea7u giao l\u01b0u v\u0103n h\u00f3a n\u00e0y”.<\/p>\n

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\"Daniel<\/a>
Daniel Chia Shih, Chief Corporate Affairs Officer and General Counsel of Lee Kum Kee Group delivers speech at the launch ceremony.<\/span><\/p>\n<\/p><\/div>\n

S\u1ef1 ki\u1ec7n c\u0169ng c\u00f3 s\u1ef1 tham gia c\u1ee7a b\u1ed1n di\u1ec5n gi\u1ea3 kha\u0301ch m\u01a1\u0300i, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n v\u1ec1 \u1ea9m th\u1ef1c v\u00e0 k\u00fd \u1ee9c, bao g\u1ed3m Vicky Cheng, B\u1ebfp tr\u01b0\u1edfng \u0111i\u1ec1u h\u00e0nh ki\u00eam ch\u1ee7 s\u1edf h\u1eefu cu\u0309a WING, m\u1ed9t trong 50 Nha\u0300 ha\u0300ng T\u00f4\u0301t nh\u00e2\u0301t Th\u00ea\u0301 gi\u01a1\u0301i; Yang Guang, blogger \u1ea9m th\u1ef1c; Xiao Yang (Young), m\u00f4\u0323t nha\u0300 v\u0103n v\u00ea\u0300 v\u0103n h\u00f3a va\u0300 khoa ho\u0323c nh\u00e2n v\u0103n; v\u00e0 Sun Guoliang, \u0111\u1ea1i di\u1ec7n truy\u1ec1n nh\u00e2n k\u1ef9 n\u0103ng n\u1ea5u \u0103n \u1ea9m th\u1ef1c Shaoxing, di s\u1ea3n v\u0103n h\u00f3a phi v\u1eadt th\u1ec3 c\u1ee7a t\u1ec9nh Chi\u1ebft Giang.\u00a0Nh\u1eefng c\u00e2u chuy\u1ec7n cu\u0309a ho\u0323 tr\u1ea3i d\u00e0i t\u1eeb c\u00f4ng th\u1ee9c n\u00e2\u0301u \u0103n gia \u0111\u00ecnh qua nhi\u1ec1u th\u1ebf h\u1ec7, h\u01b0\u01a1ng v\u1ecb xoa d\u1ecbu n\u1ed7i nh\u1edb nha\u0300, cho \u0111\u1ebfn vai tr\u00f2 c\u1ee7a \u1ea9m th\u1ef1c trong b\u1ea3n s\u1eafc v\u0103n h\u00f3a v\u00e0 ch\u1eefa l\u00e0nh c\u00e1 nh\u00e2n, minh h\u1ecda cho \u00fd t\u01b0\u1edfng c\u1ed1t l\u00f5i c\u1ee7a d\u1ef1 \u00e1n: h\u01b0\u01a1ng v\u1ecb l\u00e0 \u0111i\u1ec3m t\u1ef1a c\u1ee7a c\u1ea3m x\u00fac.<\/p>\n

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\"The<\/a>
The four guest speakers share their own flavour stories.<\/span><\/p>\n<\/p><\/div>\n

Cam k\u1ebft d\u00e0i h\u1ea1n v\u1edbi k\u00fd \u1ee9c, di s\u1ea3n v\u00e0 k\u1ebft n\u1ed1i<\/p>\n

\u1ea8m th\u1ef1c l\u00e0 l\u0103ng k\u00ednh \u0111\u1ea7u ti\u00ean ma\u0300 qua \u0111o\u0301 con ng\u01b0\u1eddi hi\u1ec3u v\u1ec1 th\u1ebf gi\u1edbi, \u0111\u1ed3ng th\u1eddi l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch tr\u1ef1c ti\u1ebfp v\u00e0 ch\u00e2n th\u00e0nh nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00ecnh b\u1ea1n v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 th\u1ea5u hi\u1ec3u l\u1eabn nhau. Trong su\u1ed1t 138 n\u0103m qua, Lee Kum Kee lu\u00f4n tin t\u01b0\u1edfng v\u00e0o m\u1ed1i li\u00ean k\u1ebft gi\u1eefa h\u01b0\u01a1ng v\u1ecb v\u00e0 s\u01b0\u0323 k\u00ea\u0301t n\u00f4\u0301i con ng\u01b0\u1eddi, c\u1ed1ng hi\u1ebfn ba\u0309n th\u00e2n \u0111\u1ec3 ta\u0323o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c ch\u00e2u \u00c1 \u0111\u1eb7c s\u1eafc cho m\u1ecdi ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Th\u00f4ng qua h\u1ee3p t\u00e1c v\u1edbi UNESCO, Lee Kum Kee h\u01b0\u01a1\u0301ng t\u01a1\u0301i vi\u00ea\u0323c s\u1eed d\u1ee5ng h\u01b0\u01a1ng v\u1ecb nh\u01b0 m\u1ed9t ng\u00f4n ng\u1eef chung \u0111\u00ea\u0309 th\u00fac \u0111\u1ea9y \u0111\u1ed1i tho\u1ea1i \u0111a v\u0103n h\u00f3a g\u1eafn li\u1ec1n v\u1edbi \u0111\u1eddi s\u1ed1ng th\u01b0\u1eddng nh\u1eadt.<\/p>\n

“Forever Flavors Project” hi\u1ec7n \u0111\u00e3 ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c kh\u1edfi \u0111\u1ed9ng. Chu\u0301ng t\u00f4i tr\u00e2n tr\u1ecdng m\u1eddi m\u1ecdi ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1ed9c \u0111\u00e1o c\u1ee7a ri\u00eang m\u00ecnh v\u00e0 c\u00f9ng chung tay x\u00e2y d\u1ef1ng kho l\u01b0u tr\u1eef k\u00fd \u1ee9c h\u01b0\u01a1ng v\u1ecb.<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Lee Kum Kee Group<\/p>\n

Lee Kum Kee \u0111\u01b0\u1ee3c s\u00e1ng l\u1eadp b\u1edfi gia t\u1ed9c Lee Kum Kee v\u00e0o n\u0103m 1888. Th\u1ebf h\u1ec7 hi\u1ec7n nay \u0111\u00e3 l\u00e0 \u0111\u1eddi th\u1ee9 s\u00e1u c\u1ee7a gia t\u00f4\u0323c. T\u1ea7m nh\u00ecn c\u1ee7a T\u1eadp \u0111o\u00e0n l\u00e0 “tr\u1edf th\u00e0nh doanh nghi\u1ec7p \u0111\u01b0\u1ee3c tin c\u1eady nh\u1ea5t v\u00ec m\u1ed9t th\u1ebf gi\u1edbi kh\u1ecfe m\u1ea1nh v\u00e0 h\u1ea1nh ph\u00fac h\u01a1n trong h\u01a1n 1000 n\u0103m!”<\/p>\n

Lee Kum Kee Group b\u1eaft \u0111\u1ea7u v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh n\u01b0\u1edbc s\u1ed1t va\u0300 sau \u0111\u00f3 m\u1edf r\u1ed9ng sang li\u0303nh v\u01b0\u0323c Y h\u1ecdc c\u1ed5 truy\u1ec1n Trung Qu\u1ed1c (“TCM”). Th\u00f4ng qua vi\u1ec7c m\u1edf r\u1ed9ng sang qu\u1ea3n l\u00fd \u0111\u1ed3n \u0111i\u1ec1n v\u00e0 kinh doanh TCM, T\u1eadp \u0111o\u00e0n \u0111\u00e3 ti\u1ebfp t\u1ee5c c\u1ee7ng c\u1ed1 v\u1eefng ch\u1eafc v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u c\u1ee7a m\u00ecnh trong ng\u00e0nh. Tuy nhi\u00ean, Lee Kum Kee Group kh\u00f4ng bao gi\u1edd ng\u1ee7 qu\u00ean tr\u00ean chi\u1ebfn th\u1eafng. Ch\u00fang t\u00f4i t\u00edch c\u1ef1c \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c \u0111\u1ea7u t\u01b0 nh\u01b0 m\u1edf r\u1ed9ng sang b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m, c\u0169ng nh\u01b0 t\u01b0 v\u1ea5n v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 phong tr\u00e0o c\u00f9ng ki\u1ebfn t\u1ea1o m\u1ed9t th\u1ebf gi\u1edbi h\u1ea1nh ph\u00fac h\u01a1n. T\u1eadp \u0111o\u00e0n hi\u1ec7n c\u00f3 h\u01a1n 9000 nh\u00e2n vi\u00ean tr\u00ean to\u00e0n c\u00e2\u0300u. \u0110\u1ec3 bi\u1ebft th\u00eam chi ti\u1ebft, vui l\u00f2ng truy c\u00e2\u0323p\u00a0www.leekumkeegroup.com<\/a>.<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Lee Kum Kee\u00a0Sauce<\/p>\n

Lee Kum Kee Sauce l\u00e0 c\u00e1nh c\u1eeda to\u00e0n c\u1ea7u d\u00e2\u0303n \u0111\u00ea\u0301n v\u0103n h\u00f3a \u1ea9m th\u1ef1c ch\u00e2u \u00c1, t\u00e2\u0323n t\u1ee5y qu\u1ea3ng b\u00e1 v\u0103n ho\u0301a \u1ea9m th\u1ef1c Trung Hoa tr\u00ean ph\u1ea1m vi qu\u1ed1c t\u1ebf. K\u1ec3 t\u1eeb n\u0103m 1888, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 g\u1eafn k\u1ebft mo\u0323i ng\u01b0\u1eddi qua nh\u1eefng cu\u00f4\u0323c sum ho\u0323p vui ve\u0309, truy\u1ec1n th\u1ed1ng chung v\u00e0 nh\u01b0\u0303ng b\u01b0\u0303a \u0103n \u0111\u00e1ng nh\u1edb. \u0110\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c \u0111\u1ea7u b\u1ebfp y\u00eau m\u1ebfn, danh m\u1ee5c h\u01a1n 300 lo\u1ea1i n\u01b0\u1edbc x\u1ed1t v\u00e0 gia v\u1ecb c\u1ee7a Lee Kum Kee ki\u0301ch thi\u0301ch s\u01b0\u0323 s\u00e1ng t\u1ea1o trong m\u1ecdi gian b\u1ebfp, truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u1ea3 \u0111\u1ea7u b\u1ebfp chuy\u00ean nghi\u1ec7p l\u1eabn ng\u01b0\u1eddi n\u1ea5u \u0103n t\u1ea1i gia th\u01b0\u0309 nghi\u00ea\u0323m, sa\u0301ng ta\u0323o, va\u0300 mang \u0111\u00ea\u0301n ni\u00ea\u0300m vui. C\u00f3 tr\u1ee5 s\u1edf chi\u0301nh \u0111\u0103\u0323t t\u1ea1i H\u1ed3ng K\u00f4ng, Trung Qu\u00f4\u0301c v\u00e0 cung c\u00e2\u0301p sa\u0309n ph\u00e2\u0309m cho h\u01a1n 100 qu\u1ed1c gia v\u00e0 v\u00f9ng l\u00e3nh th\u1ed5, di sa\u0309n phong phu\u0301 cu\u0309a Lee Kum Kee Sauce, cam k\u1ebft kh\u00f4ng ng\u01b0\u0300ng v\u00ea\u0300 ch\u1ea5t l\u01b0\u1ee3ng, th\u1ef1c h\u00e0nh b\u1ec1n v\u1eefng v\u00e0 “Tinh th\u00e2\u0300n kh\u01a1\u0309i nghi\u00ea\u0323p kh\u00f4ng ng\u01b0\u0300ng” c\u00f9ng nhau mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c ch\u00e2u \u00c1 tuy\u00ea\u0323t v\u01a1\u0300i cho mo\u0323i ng\u01b0\u01a1\u0300i tr\u00ean toa\u0300n th\u00ea\u0301 gi\u01a1\u0301i. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin, vui l\u00f2ng truy c\u1eadp\u00a0www.LKK.com<\/a>.<\/p>\n

Gi\u01a1\u0301i thi\u00ea\u0323u v\u00ea\u0300 T\u1ed5 ch\u1ee9c Gi\u00e1o d\u1ee5c, Khoa h\u1ecdc v\u00e0 V\u0103n h\u00f3a Li\u00ean H\u1ee3p Qu\u1ed1c (UNESCO)<\/p>\n

UNESCO \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 1945, l\u00e0 t\u00ean vi\u1ebft t\u1eaft c\u1ee7a T\u1ed5 ch\u1ee9c Gi\u00e1o d\u1ee5c, Khoa h\u1ecdc v\u00e0 V\u0103n h\u00f3a Li\u00ean H\u1ee3p Qu\u1ed1c. V\u1edbi vai tr\u00f2 l\u00e0 c\u01a1 quan chuy\u00ean m\u00f4n c\u1ee7a Li\u00ean H\u1ee3p Qu\u1ed1c, UNESCO cam k\u00ea\u0301t t\u0103ng c\u01b0\u01a1\u0300ng m\u1ed1i li\u00ean k\u1ebft chung c\u1ee7a to\u00e0n nh\u00e2n lo\u1ea1i th\u00f4ng qua th\u00fac \u0111\u1ea9y gi\u00e1o d\u1ee5c, khoa h\u1ecdc, v\u0103n h\u00f3a v\u00e0 truy\u1ec1n th\u00f4ng.<\/p>\n

Ph\u1ed1i h\u1ee3p c\u00f9ng c\u00e1c ch\u00ednh ph\u1ee7 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, UNESCO x\u00e2y d\u1ef1ng c\u00e1c ti\u00eau chu\u1ea9n v\u00e0 c\u00f4ng c\u1ee5 ph\u00e1p l\u00fd qu\u1ed1c t\u1ebf, cung c\u1ea5p ca\u0301c c\u00f4ng cu\u0323 v\u00e0 n\u00e2ng cao tri th\u1ee9c nh\u1eb1m gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c c\u1ea5p b\u00e1ch c\u1ee7a th\u1eddi \u0111\u1ea1i, qua \u0111\u00f3 g\u00f3p ph\u1ea7n x\u00e2y d\u01b0\u0323ng m\u1ed9t th\u1ebf gi\u1edbi c\u00f4ng b\u1eb1ng v\u00e0 h\u00f2a b\u00ecnh h\u01a1n.<\/p>\n

C\u00f4ng vi\u1ec7c UNESCO th\u1ef1c hi\u1ec7n v\u1edbi 194 qu\u1ed1c gia th\u00e0nh vi\u00ean bao g\u1ed3m b\u1ea3o v\u1ec7 \u0111a d\u1ea1ng sinh h\u1ecdc, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng gi\u00e1o d\u1ee5c, b\u1ea3o t\u1ed3n di s\u1ea3n v\u00e0 b\u1ea3o \u0111\u1ea3m quy\u1ec1n ti\u1ebfp c\u1eadn th\u00f4ng tin \u0111\u00e1ng tin c\u1eady. \u0110\u1ec3 bi\u1ebft th\u00eam chi ti\u1ebft, vui l\u00f2ng truy c\u1eadp:\u00a0https:\/\/www.unesco.org\/en<\/a>.<\/p>\n

\n<\/p><\/div>\n

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<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

B\u1eaeC KINH, ng\u00e0y 22 th\u00e1ng 1 n\u0103m 2026 \/PRNewswire\/ — Lee Kum Kee Sauce (“Lee Kum Kee”), t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u to\u00e0n c\u1ea7u trong l\u0129nh v\u1ef1c n\u01b0\u1edbc x\u1ed1t v\u00e0 gia v\u1ecb, \u0111\u00e3 c\u00f4ng b\u1ed1 h\u1ee3p t\u00e1c v\u1edbi T\u1ed5 ch\u1ee9c Gi\u00e1o d\u1ee5c, Khoa h\u1ecdc v\u00e0 V\u0103n h\u00f3a Li\u00ean H\u1ee3p Qu\u1ed1c (UNESCO), \u0111\u1ed3ng th\u1eddi t\u1ed5 ch\u1ee9c l\u1ec5 […]\n","protected":false},"author":2604,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-45571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nLee Kum Kee h\u1ee3p t\u00e1c v\u1edbi UNESCO ra m\u1eaft "Forever Flavors Project", 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