{"id":45401,"date":"2026-01-17T12:04:33","date_gmt":"2026-01-17T05:04:33","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/kerry-ra-mat-bieu-do-huong-vi-thuc-pham-bo-sung-2026-dinh-hinh-ky-nguyen-huong-vi-moi-cho-nganh-thuc-pham-bo-sung-va-dinh-duong-the-thao\/"},"modified":"2026-01-17T12:04:33","modified_gmt":"2026-01-17T05:04:33","slug":"kerry-ra-mat-bieu-do-huong-vi-thuc-pham-bo-sung-2026-dinh-hinh-ky-nguyen-huong-vi-moi-cho-nganh-thuc-pham-bo-sung-va-dinh-duong-the-thao","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/kerry-ra-mat-bieu-do-huong-vi-thuc-pham-bo-sung-2026-dinh-hinh-ky-nguyen-huong-vi-moi-cho-nganh-thuc-pham-bo-sung-va-dinh-duong-the-thao\/","title":{"rendered":"Kerry ra m\u1eaft Bi\u1ec3u \u0111\u1ed3 h\u01b0\u01a1ng v\u1ecb th\u1ef1c ph\u1ea9m b\u1ed5 sung 2026: \u0110\u1ecbnh h\u00ecnh k\u1ef7 nguy\u00ean h\u01b0\u01a1ng v\u1ecb m\u1edbi cho ng\u00e0nh th\u1ef1c ph\u1ea9m b\u1ed5 sung v\u00e0 dinh d\u01b0\u1ee1ng th\u1ec3 thao"},"content":{"rendered":"
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SINGAPORE, ng\u00e0y 17 th\u00e1ng 1 n\u0103m 2026 \/PRNewswire\/ — Kerry<\/a>, t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u to\u00e0n c\u1ea7u trong l\u0129nh v\u1ef1c h\u01b0\u01a1ng v\u1ecb v\u00e0 dinh d\u01b0\u1ee1ng, \u0111\u00e3 c\u00f4ng b\u1ed1\u00a0Bi\u1ec3u \u0111\u1ed3 h\u01b0\u01a1ng v\u1ecb th\u1ef1c ph\u1ea9m b\u1ed5 sung 2026<\/a>\u00a0d\u00e0nh cho khu v\u1ef1c ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng v\u00e0 Trung \u0110\u00f4ng, n\u00eau b\u1eadt nh\u1eefng thay \u0111\u1ed5i th\u1ecb hi\u1ebfu h\u01b0\u01a1ng v\u1ecb c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong khu v\u1ef1c, c\u0169ng nh\u01b0 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m b\u1ed5 sung v\u00e0 dinh d\u01b0\u1ee1ng th\u1ec3 thao l\u1ea5y h\u01b0\u01a1ng v\u1ecb l\u00e0m trung t\u00e2m, \u0111\u1ecbnh h\u01b0\u1edbng theo phong c\u00e1ch s\u1ed1ng.<\/p>\n

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\"Consumers<\/a>
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies.<\/span><\/p>\n<\/p><\/div>\n

T\u1ea1i khu v\u1ef1c ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, Trung \u0110\u00f4ng v\u00e0 Ch\u00e2u Phi (APMEA), th\u1ef1c ph\u1ea9m b\u1ed5 sung ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c coi nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe h\u1eb1ng ng\u00e0y, thay v\u00ec ch\u1ec9 l\u00e0 m\u00f4\u0323t gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 s\u1ee9c kh\u1ecfe kh\u00f4ng th\u01b0\u01a1\u0300ng xuy\u00ean. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eadp trung v\u00e0o c\u00e1c l\u1ee3i \u00edch nh\u01b0 gi\u1ea5c ng\u1ee7, mi\u1ec5n d\u1ecbch, ti\u00eau h\u00f3a, qu\u1ea3n l\u00fd c\u0103ng th\u1eb3ng, n\u0103ng l\u01b0\u1ee3ng v\u00e0 c\u00e2n b\u1eb1ng c\u1ea3m x\u00fac, v\u1edbi h\u01b0\u01a1ng v\u1ecb v\u00e0 k\u1ebft c\u1ea5u hi\u1ec7n nay \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn vi\u1ec7c ti\u1ebfp t\u1ee5c mua h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng l\u00e2u d\u00e0i.\u00a0<\/p>\n

Th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m b\u1ed5 sung to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd \u0111\u1ea1t 107 t\u1ef7 USD v\u00e0o n\u0103m 2029, trong \u0111\u00f3 khu v\u1ef1c APMEA ti\u1ebfp t\u1ee5c cho th\u00e2\u0301y \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd. Trung Qu\u1ed1c, \u1ea4n \u0110\u1ed9, \u0110\u00f4ng Nam \u00c1 v\u00e0 Trung \u0110\u00f4ng \u0111ang th\u00fac \u0111\u1ea9y s\u1eed d\u1ee5ng khi nh\u1eadn th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe ng\u00e0y c\u00e0ng cao, nh\u1ecbp s\u1ed1ng b\u1eadn r\u1ed9n h\u01a1n v\u00e0 s\u1ef1 quan t\u00e2m gia t\u0103ng \u0111\u1ed1i v\u1edbi dinh d\u01b0\u1ee1ng c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

C\u00e1c xu h\u01b0\u1edbng l\u1ea5y h\u01b0\u01a1ng v\u1ecb l\u00e0m trung t\u00e2m \u0111ang t\u00e1i \u0111\u1ecbnh h\u00ecnh nga\u0300nh th\u1ef1c ph\u1ea9m b\u1ed5 sung<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang chuy\u1ec3n t\u01b0\u0300 c\u00e1c vi\u00ean n\u00e9n truy\u1ec1n th\u1ed1ng sang c\u00e1c d\u1ea1ng s\u1ea3n ph\u1ea9m t\u1eadp trung v\u00e0o h\u01b0\u01a1ng v\u1ecb h\u01a1n nh\u01b0 k\u1eb9o d\u1ebbo, vi\u00ean nhai, b\u1ed9t pha u\u1ed1ng, mi\u1ebfng tan trong mi\u1ec7ng v\u00e0 c\u00e1c d\u1ea1ng b\u1ed9t h\u00f4\u0303n h\u01a1\u0323p. Trong b\u1ed1i c\u1ea3nh n\u00e0y, h\u01b0\u01a1ng v\u1ecb \u0111\u00f3ng vai tr\u00f2 quan tro\u0323ng trong vi\u1ec7c che l\u1ea5p v\u1ecb \u0111\u1eafng ch\u1ee9c n\u0103ng, c\u1ee7ng c\u1ed1 t\u00edn hi\u1ec7u c\u1ea3m x\u00fac, \u0111\u1ed3ng th\u1eddi ba\u0301o hi\u00ea\u0323u t\u00ednh t\u1ef1 nhi\u00ean ho\u1eb7c hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m. Ba chuy\u1ec3n \u0111\u1ed9ng h\u01b0\u01a1ng v\u1ecb chi\u0301nh n\u1ed5i b\u1eadt t\u1ea1i khu v\u1ef1c Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng v\u00e0 Trung \u0110\u00f4ng g\u1ed3m:<\/p>\n

Khu\u1ebfch \u0111\u1ea1i t\u00ednh m\u1ed9c m\u1ea1c<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang h\u01b0\u1edbng t\u1edbi s\u1ef1 minh b\u1ea1ch v\u00e0 t\u00ednh nguy\u00ean b\u1ea3n c\u1ee7a th\u00e0nh ph\u1ea7n. C\u00e1c h\u01b0\u01a1ng v\u1ecb l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb th\u1ef1c ph\u1ea9m nguy\u00ean b\u1ea3n, th\u1ea3o m\u1ed9c, h\u01b0\u01a1ng vi\u0323 l\u00ean men \u0111\u0103\u0323c tr\u01b0ng, c\u00f9ng c\u00e1c h\u01b0\u01a1ng vi\u0323 \u00edt ng\u1ecdt ho\u1eb7c h\u01a1i chua truy\u00ea\u0300n ta\u0309i s\u1ef1 tinh khi\u1ebft v\u00e0 s\u1ef1 m\u1ed9c m\u1ea1c gi\u00e0u dinh d\u01b0\u1ee1ng. Nh\u1eefng h\u01b0\u01a1ng v\u1ecb ph\u1ed5 bi\u1ebfn bao g\u1ed3m cam chanh, yuzu, g\u1eebng, ngh\u1ec7, matcha, hoa c\u01a1m ch\u00e1y, s\u1eefa l\u00ean men v\u00e0 s\u1eefa chua. Nh\u1eefng h\u01b0\u01a1ng v\u1ecb n\u00e0y k\u1ebft h\u1ee3p m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u1edbi c\u00e1c d\u1ea1ng s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi l\u1ed1i s\u1ed1ng ng\u00e0y nay, n\u00e2ng cao c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 l\u1ee3i \u00edch s\u1ee9c kh\u1ecfe c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

S\u1ea3n ph\u1ea9m ph\u00e1 v\u1ee1 ranh gi\u1edbi ng\u00e0nh h\u00e0ng<\/p>\n

Khi th\u1eddi gian \u0103n u\u1ed1ng tr\u1edf n\u00ean m\u1edd nh\u1ea1t v\u00e0 th\u00f3i quen thay \u0111\u1ed5i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n bo\u0301 bu\u00f4\u0323c v\u00e0o ranh gi\u1edbi truy\u1ec1n th\u1ed1ng gi\u1eefa th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng ho\u1eb7c th\u1ef1c ph\u1ea9m b\u1ed5 sung. N\u1ed5i l\u00ean trong s\u1ed1 n\u00e0y l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m lai nh\u01b0 thanh n\u0103ng l\u01b0\u1ee3ng m\u1eb7n, c\u00e1c d\u1ea1ng th\u1ef1c ph\u1ea9m b\u1ed5 sung l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb b\u00e1nh k\u1eb9o, gia v\u1ecb pha c\u00e0 ph\u00ea v\u00e0 nhi\u1ec1u sa\u0309n ph\u00e2\u0309m kh\u00e1c. Nh\u1eefng s\u1ea3n ph\u1ea9m lai n\u00e0y t\u00e2\u0323p trung va\u0300o ca\u0301c da\u0323ng s\u00e1ng t\u1ea1o v\u00e0 k\u00ea\u0301t h\u01a1\u0323p h\u01b0\u01a1ng v\u1ecb b\u1ea5t ng\u1edd, ph\u1ea3n \u00e1nh c\u00e1ch con ng\u01b0\u1eddi \u0103n u\u1ed1ng trong cu\u1ed9c s\u1ed1ng hi\u00ea\u0323n nay.<\/p>\n

H\u01b0\u01a1ng v\u1ecb t\u1ed1i \u0111a<\/p>\n

Xu h\u01b0\u1edbng Maximalism (Ch\u1ee7 ngh\u0129a t\u1ed1i \u0111a) s\u1ebd chi\u1ebfm v\u1ecb tr\u00ed trung t\u00e2m trong n\u0103m 2026, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i mu\u00f4\u0301n co\u0301 h\u01b0\u01a1ng v\u1ecb \u0111\u1eadm, nhi\u1ec1u t\u1ea7ng l\u1edbp, mang l\u1ea1i t\u00e1c \u0111\u1ed9ng m\u1ea1nh l\u00ean gi\u00e1c quan. C\u00e1c h\u01b0\u01a1ng vi\u0323 phong c\u00e1ch tr\u00e1ng mi\u1ec7ng, \u0111\u1ed9 chua cao, c\u00e1c d\u1ea1ng s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m nh\u1ea5n cay, c\u00f9ng nh\u1eefng t\u1ed5 h\u1ee3p h\u01b0\u01a1ng v\u1ecb ch\u1ed3ng l\u1edbp nh\u01b0 tiramisu chanh d\u00e2y hay brownie s\u00f4-c\u00f4-la t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m v\u1ecb gi\u00e1c m\u1ea1nh m\u1ebd v\u00e0 \u0111\u00e1ng nh\u1edb. Xu h\u01b0\u1edbng n\u00e0y c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a th\u1ef1c ph\u1ea9m b\u1ed5 sung nh\u01b0 m\u1ed9t ni\u1ec1m vui cu\u1ed9c s\u1ed1ng h\u01a1n l\u00e0 m\u1ed9t ngh\u0129a v\u1ee5 ch\u1ee9c n\u0103ng.<\/p>\n

Trong c\u00e1c xu h\u01b0\u1edbng n\u00e0y, dinh d\u01b0\u1ee1ng th\u1ec3 thao ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng v\u01b0\u1ee3t ra ngo\u00e0i ph\u1ea1m vi v\u1eadn \u0111\u1ed9ng vi\u00ean, h\u01b0\u1edbng t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u0103ng \u0111\u1ed9ng, nh\u1eefng ng\u01b0\u1eddi k\u1ef3 v\u1ecdng h\u01b0\u01a1ng v\u1ecb ph\u1ea3i t\u01b0\u01a1ng x\u01b0\u0301ng v\u1edbi c\u00f4ng n\u0103ng. Vi\u1ec7c khu\u1ebfch \u0111\u1ea1i t\u00ednh m\u1ed9c m\u1ea1c \u0111\u01b0\u1ee3c th\u1ea5y \u1edf c\u00e1c h\u1ed7n h\u1ee3p b\u00f9 n\u01b0\u1edbc h\u01b0\u01a1ng cam chanh t\u01b0\u01a1i m\u00e1t, c\u00e1c l\u1ef1a ch\u1ecdn ph\u1ee5c h\u1ed3i \u1ee7 th\u1ea3o m\u1ed9c v\u00e0 h\u01b0\u01a1ng s\u1eefa t\u1ef1 nhi\u00ean trong c\u00e1c h\u1ec7 gi\u00e0u protein. C\u00e1c s\u1ea3n ph\u1ea9m ph\u00e1 b\u1ecf ranh gi\u1edbi mang \u0111\u1ebfn c\u00e1c h\u01b0\u01a1ng vi\u0323 l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb qu\u00e1n c\u00e0 ph\u00ea, \u0111\u1ed3 u\u1ed1ng \u0111i\u1ec7n gi\u1ea3i v\u1ecb soda v\u00e0 c\u00e1c shot n\u0103ng l\u01b0\u1ee3ng tr\u00e1i c\u00e2y. H\u01b0\u01a1ng v\u1ecb t\u1ed1i \u0111a \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 \u1edf c\u00e1c s\u1ea3n ph\u1ea9m tr\u01b0\u01a1\u0301c t\u00e2\u0323p luy\u00ea\u0323n c\u00f3 \u0111\u1ed9 chua ho\u1eb7c cay c\u1ef1c \u0111\u1ea1i, c\u0169ng nh\u01b0 c\u00e1c h\u01b0\u01a1ng vi\u0323 nhi\u1ec1u l\u1edbp trong s\u1eefa l\u1eafc protein.<\/p>\n

“Ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n khu v\u1ef1c APMEA \u0111ang \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ch\u1ee7 \u0111\u1ed9ng, kh\u00f4ng ch\u1ec9 l\u00e0 l\u1ee3i \u00edch \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e2m s\u00e0ng, m\u00e0 c\u00f2n l\u00e0 h\u01b0\u01a1ng v\u1ecb g\u00e2y ki\u0301ch thi\u0301ch”, \u00f4ng Olivier De Salmiech, Ph\u00f3 Ch\u1ee7 t\u1ecbch ph\u1ee5 tr\u00e1ch S\u01b0\u0301c kho\u0309e & Tri\u0323 li\u00ea\u0323u c\u1ee7a Kerry khu v\u1ef1c Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, Trung \u0110\u00f4ng v\u00e0 Ch\u00e2u Phi, cho bi\u1ebft. “Khi s\u1ea3n ph\u1ea9m co\u0301 h\u01b0\u01a1ng vi\u0323 tuy\u00ea\u0323t v\u01a1\u0300i, c\u00f3 l\u1ee3i \u00edch \u0111\u01b0\u1ee3c khoa h\u1ecdc ch\u1ee9ng th\u1ef1c v\u00e0 h\u00f2a nh\u1eadp t\u1ef1 nhi\u00ean v\u00e0o \u0111\u1eddi s\u1ed1ng h\u1eb1ng ng\u00e0y, ch\u00fang s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng tho\u0301i quen ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i”.<\/p>\n

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SINGAPORE, ng\u00e0y 17 th\u00e1ng 1 n\u0103m 2026 \/PRNewswire\/ — Kerry, t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u to\u00e0n c\u1ea7u trong l\u0129nh v\u1ef1c h\u01b0\u01a1ng v\u1ecb v\u00e0 dinh d\u01b0\u1ee1ng, \u0111\u00e3 c\u00f4ng b\u1ed1\u00a0Bi\u1ec3u \u0111\u1ed3 h\u01b0\u01a1ng v\u1ecb th\u1ef1c ph\u1ea9m b\u1ed5 sung 2026\u00a0d\u00e0nh cho khu v\u1ef1c ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng v\u00e0 Trung \u0110\u00f4ng, n\u00eau b\u1eadt nh\u1eefng thay \u0111\u1ed5i th\u1ecb hi\u1ebfu h\u01b0\u01a1ng […]\n","protected":false},"author":2604,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-45401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nKerry ra 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