{"id":45371,"date":"2026-01-16T14:47:27","date_gmt":"2026-01-16T07:47:27","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/?p=45371"},"modified":"2026-01-16T14:47:27","modified_gmt":"2026-01-16T07:47:27","slug":"rakuten-viber-hop-tac-doubleverify-nang-cao-hieu-qua-quang-cao-so","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/rakuten-viber-hop-tac-doubleverify-nang-cao-hieu-qua-quang-cao-so\/","title":{"rendered":"Rakuten Viber h\u1ee3p t\u00e1c DoubleVerify n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o s\u1ed1"},"content":{"rendered":"<div>\n<p><strong>Rakuten Viber v\u1eeba c\u00f4ng b\u1ed1 h\u1ee3p t\u00e1c v\u1edbi DoubleVerify nh\u1eb1m t\u0103ng c\u01b0\u1eddng t\u00ednh minh b\u1ea1ch, t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t v\u00e0 b\u1ea3o \u0111\u1ea3m v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng nh\u1eafn tin n\u00e0y. \u0110\u1ed9ng th\u00e1i di\u1ec5n ra trong b\u1ed1i c\u1ea3nh c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng hi\u1ec3n th\u1ecb v\u00e0 m\u1ee9c \u0111\u1ed9 an to\u00e0n c\u1ee7a qu\u1ea3ng c\u00e1o trong m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/strong><\/p>\n<p style=\"font-weight: 400\">Hi\u1ec7n c\u00f3 h\u00e0ng ch\u1ee5c ngh\u00ecn th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u \u0111ang s\u1eed d\u1ee5ng Viber \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m ng\u01b0\u1eddi d\u00f9ng c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao. Th\u00f4ng qua c\u00f4ng ngh\u1ec7 c\u1ee7a DoubleVerify, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 theo d\u00f5i v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb, \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb, nh\u1eadn di\u1ec7n qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp c\u1eadn d\u1eef li\u1ec7u chi ti\u1ebft v\u1ec1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch. C\u00e1c th\u00f4ng tin n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch, \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u r\u1ee7i ro li\u00ean quan \u0111\u1ebfn gian l\u1eadn qu\u1ea3ng c\u00e1o.<\/p>\n<p style=\"font-weight: 400\" data-start=\"1041\" data-end=\"1469\">Theo th\u1ed1ng k\u00ea t\u1eeb DV Fraud Lab, l\u01b0u l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o kh\u00f4ng h\u1ee3p l\u1ec7 do bot t\u1ea1o ra \u0111\u00e3 t\u0103ng t\u1edbi 86%. B\u00ean c\u1ea1nh \u0111\u00f3, 6\/10 nh\u00e0 qu\u1ea3ng c\u00e1o cho bi\u1ebft m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd l\u00e0 qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n \u1edf \u0111\u00e2u v\u00e0 trong b\u1ed1i c\u1ea3nh n\u1ed9i dung nh\u01b0 th\u1ebf n\u00e0o. Tr\u01b0\u1edbc th\u1ef1c t\u1ebf n\u00e0y, vi\u1ec7c Rakuten Viber b\u1eaft tay v\u1edbi DoubleVerify \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m b\u1ea3o \u0111\u1ea3m c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c tri\u1ec3n khai trong m\u00f4i tr\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/p>\n<p style=\"font-weight: 400\" data-start=\"1471\" data-end=\"1840\">\u00d4ng Jean-Marc Alomassor, Gi\u00e1m \u0111\u1ed1c C\u1ea5p cao ph\u1ee5 tr\u00e1ch Gi\u1ea3i ph\u00e1p Qu\u1ea3ng c\u00e1o t\u1ea1i Rakuten Viber, cho bi\u1ebft b\u1ea3o m\u1eadt v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 lu\u00f4n l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a n\u1ec1n t\u1ea3ng. Theo \u00f4ng, s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi DoubleVerify gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o y\u00ean t\u00e2m h\u01a1n khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch, v\u1edbi cam k\u1ebft qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i trong m\u00f4i tr\u01b0\u1eddng an to\u00e0n, minh b\u1ea1ch v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 th\u1ef1c ch\u1ea5t.<\/p>\n<p style=\"font-weight: 400\" data-start=\"1842\" data-end=\"2269\">Trong khi \u0111\u00f3, \u00f4ng David Goddard, Ph\u00f3 Ch\u1ee7 t\u1ecbch C\u1ea5p cao ph\u1ee5 tr\u00e1ch Ph\u00e1t tri\u1ec3n Kinh doanh, \u0110o l\u01b0\u1eddng v\u00e0 Gi\u1ea3i ph\u00e1p cho Nh\u00e0 xu\u1ea5t b\u1ea3n t\u1ea1i DoubleVerify, nh\u1eadn \u0111\u1ecbnh vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi Rakuten Viber cho ph\u00e9p DoubleVerify h\u1ed7 tr\u1ee3 n\u1ec1n t\u1ea3ng n\u00e0y duy tr\u00ec c\u00e1c ti\u00eau chu\u1ea9n cao v\u1ec1 qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p ng\u1eef c\u1ea3nh v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa hai b\u00ean gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng gi\u00e0u t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n.<\/p>\n<p style=\"font-weight: 400\" data-start=\"2271\" data-end=\"2503\">Th\u00f4ng qua th\u1ecfa thu\u1eadn n\u00e0y, Rakuten Viber ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i qu\u1ea3ng c\u00e1o s\u1ed1 an to\u00e0n, minh b\u1ea1ch v\u00e0 b\u1ec1n v\u1eefng, \u0111\u1ed3ng th\u1eddi mang l\u1ea1i gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, \u0111\u1ed1i t\u00e1c v\u00e0 ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rakuten Viber v\u1eeba c\u00f4ng b\u1ed1 h\u1ee3p t\u00e1c v\u1edbi DoubleVerify nh\u1eb1m t\u0103ng c\u01b0\u1eddng t\u00ednh minh b\u1ea1ch, t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t v\u00e0 b\u1ea3o \u0111\u1ea3m v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng nh\u1eafn tin n\u00e0y. \u0110\u1ed9ng th\u00e1i di\u1ec5n ra trong b\u1ed1i c\u1ea3nh c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng hi\u1ec3n th\u1ecb v\u00e0 m\u1ee9c [&#8230;]\n","protected":false},"author":3841,"featured_media":45372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3045],"tags":[],"class_list":["post-45371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized 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