{"id":45209,"date":"2026-01-10T00:05:36","date_gmt":"2026-01-09T17:05:36","guid":{"rendered":"https:\/\/saigonbiz.com\/vn\/chien-dich-dich-vu-am-thuc-moi-cua-kerry-tai-dong-nam-a-lay-cam-chanh-va-gia-vi-cay-la-dong-luc-chinh-thuc-day-doi-moi-thuc-don-tai-chau-a\/"},"modified":"2026-01-10T00:05:36","modified_gmt":"2026-01-09T17:05:36","slug":"chien-dich-dich-vu-am-thuc-moi-cua-kerry-tai-dong-nam-a-lay-cam-chanh-va-gia-vi-cay-la-dong-luc-chinh-thuc-day-doi-moi-thuc-don-tai-chau-a","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/chien-dich-dich-vu-am-thuc-moi-cua-kerry-tai-dong-nam-a-lay-cam-chanh-va-gia-vi-cay-la-dong-luc-chinh-thuc-day-doi-moi-thuc-don-tai-chau-a\/","title":{"rendered":"Chi\u1ebfn d\u1ecbch d\u1ecbch v\u1ee5 \u1ea9m th\u1ef1c m\u1edbi c\u1ee7a Kerry t\u1ea1i \u0110\u00f4ng Nam \u00c1 l\u1ea5y cam chanh v\u00e0 gia v\u1ecb cay l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi th\u1ef1c \u0111\u01a1n t\u1ea1i ch\u00e2u \u00c1"},"content":{"rendered":"
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SINGAPORE, ng\u00e0y 9 th\u00e1ng 1 n\u0103m 2026 \/PRNewswire\/ — S\u1ef1 k\u1ebft h\u1ee3p h\u01b0\u01a1ng v\u1ecb tr\u00e1i c\u00e2y h\u1ecd cam chanh v\u00e0 gia v\u1ecb cay, v\u1ed1n t\u1eebng l\u00e0 tr\u1ee5 c\u1ed9t trong \u1ea9m th\u1ef1c \u0111\u01b0\u1eddng ph\u1ed1 v\u00e0 b\u1eefa \u0103n gia \u0111\u00ecnh, hi\u1ec7n \u0111ang a\u0309nh h\u01b0\u01a1\u0309ng \u0111\u1ebfn th\u1ef1c \u0111\u01a1n c\u1ee7a c\u00e1c chu\u1ed7i nh\u00e0 h\u00e0ng ph\u1ee5c v\u1ee5 nhanh (QSRs) v\u00e0 \u0111\u1ed3 u\u1ed1ng. Xu h\u01b0\u1edbng n\u00e0y ph\u1ea3n \u00e1nh nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u1ecb gi\u00e1c \u0111\u1eadm \u0111\u00e0 nh\u01b0ng c\u00e2n b\u1eb1ng, \u0111\u1ed3ng th\u1eddi \u0111\u1ecbnh h\u00ecnh chi\u1ebfn d\u1ecbch cam chanh v\u00e0 gia v\u1ecb cay m\u1edbi nh\u1ea5t c\u1ee7a b\u1ed9 ph\u1eadn d\u1ecbch v\u1ee5 \u1ea9m th\u1ef1c Kerry.<\/p>\n

\n

\"For<\/a>
For food service operators, citrus and spice profiles offer exceptional range. Citrus lifts fried or grilled proteins, while spice adds emotional warmth and depth, making the pairing ideal for limited time offers and cross-category menu innovation<\/span><\/p>\n<\/p><\/div>\n

D\u1eef li\u1ec7u t\u1eeb Mintel GNPD (2023\u20132025) cho th\u1ea5y t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u1eb1ng n\u0103m (CAGR) c\u1ee7a c\u00e1c k\u1ebft h\u1ee3p h\u01b0\u01a1ng v\u1ecb cam chanh – cay t\u1ea1i \u0110\u00f4ng Nam \u00c1 \u0111\u1ea1t 42%, v\u01b0\u1ee3t xa nhi\u1ec1u xu h\u01b0\u1edbng h\u01b0\u01a1ng v\u1ecb kh\u00e1c. Tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u, h\u01b0\u01a1ng v\u1ecb cay ghi nh\u1eadn m\u1ee9c t\u0103ng 22% trong c\u00e1c \u0111\u1ee3t ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, trong \u0111\u00f3 s\u1ef1 k\u1ebft h\u1ee3p \u1edbt – chanh n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t \u0111i\u1ec3m s\u00e1ng \u1edf c\u00e1c loa\u0323i \u0111\u1ed3 \u0103n nh\u1eb9, n\u01b0\u1edbc x\u1ed1t v\u00e0 th\u1ef1c ph\u1ea9m \u0103n li\u1ec1n. \u0110\u1ed9ng l\u1ef1c n\u00e0y \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh r\u00f5 n\u00e9t trong gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng: th\u1ecb tr\u01b0\u1eddng x\u1ed1t salsa \u1edbt ma t\u1ea1i ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng hi\u1ec7n \u0111\u1ea1t gi\u00e1 tr\u1ecb 210 tri\u1ec7u USD, v\u1edbi CAGR 9,1% \u0111\u1ebfn n\u0103m 2033; trong khi c\u00e1c s\u1ea3n ph\u1ea9m k\u1ebft h\u1ee3p \u01a1\u0301t jalape\u00f1o ng\u00e2m v\u01a1\u0301i chanh c\u00f9ng nh\u1eefng h\u1ed3 s\u01a1 h\u01b0\u01a1ng v\u1ecb – cam quy\u0301t li\u00ean quan \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd \u0111\u1ea1t 2,13 t\u1ef7 USD v\u00e0o c\u00f9ng n\u0103m.<\/p>\n

“Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y ba\u0301o hi\u00ea\u0323u c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecbnh ngh\u0129a s\u1ef1 h\u1ea5p d\u1eabn tr\u00ean th\u1ef1c \u0111\u01a1n”, b\u00e0 Angeline Ho, Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Marketing, Chu\u00f4\u0303i Di\u0323ch vu\u0323 Th\u01b0\u0323c ph\u00e2\u0309m khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 c\u1ee7a\u00a0Kerry Group<\/a>\u00a0chia s\u1ebb. “Tr\u00ean kh\u1eafp ch\u00e2u \u00c1, th\u1ef1c kh\u00e1ch \u0111ang h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng h\u01b0\u01a1ng v\u1ecb v\u1eeba k\u00edch th\u00edch v\u1ecb gi\u00e1c nh\u01b0ng v\u1eabn s\u1ea1ch se\u0303, t\u00e1o b\u1ea1o nh\u01b0ng quen thu\u1ed9c.\u00a0Cam chanh v\u00e0 gia v\u1ecb cay<\/a>\u00a0th\u00e0nh c\u00f4ng v\u00ec ch\u00fang mang la\u0323i s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n: v\u1ecb t\u01b0\u01a1i s\u00e1ng gi\u00fap c\u00e2n b\u1eb1ng \u0111\u1ed9 b\u00e9o, c\u00f2n v\u1ecb cay mang l\u1ea1i n\u0103ng l\u01b0\u1ee3ng thay v\u00ec l\u1ea5n \u00e1t. D\u01b0\u1edbi g\u00f3c nh\u00ecn d\u1ecbch v\u1ee5 \u1ea9m th\u1ef1c, \u0111\u00e2y l\u00e0 m\u1ed9t c\u1eb7p h\u01b0\u01a1ng v\u1ecb c\u1ef1c k\u1ef3 linh ho\u1ea1t, ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u n\u1ec1n \u1ea9m th\u1ef1c, d\u1ea1ng th\u1ee9c v\u00e0 ph\u00e2n kh\u00fac gi\u00e1 kh\u00e1c nhau”.<\/p>\n

S\u1ee9c h\u00fat c\u1ee7a cam chanh v\u00e0 gia v\u1ecb cay \u0111\u00e3 \u0103n s\u00e2u v\u00e0o truy\u1ec1n th\u1ed1ng \u1ea9m th\u1ef1c \u0110\u00f4ng Nam \u00c1. Tom yum<\/i>\u00a0v\u00e0\u00a0som tum<\/i>\u00a0c\u1ee7a Th\u00e1i Lan l\u00e0 nh\u1eefng v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u cho s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa chanh, \u1edbt v\u00e0 th\u1ea3o m\u1ed9c; \u1ea9m th\u1ef1c Vi\u1ec7t Nam l\u1ea5y chanh, me v\u00e0 \u1edbt l\u00e0m n\u1ec1n t\u1ea3ng cho c\u00e1c m\u00f3n \u0103n thanh nh\u1eb9; Indonesia t\u1ea1o n\u00ean c\u00e1c t\u1ea7ng h\u01b0\u01a1ng \u0111\u1eadm \u0111\u00e0, gi\u00e0u m\u00f9i th\u01a1m t\u1eeb chanh, g\u1eebng, \u0111inh h\u01b0\u01a1ng v\u00e0 \u1edbt; trong khi Philippines s\u1eed d\u1ee5ng calamansi v\u00e0 \u1edbt \u0111\u1ec3 t\u0103ng \u0111\u1ed9 t\u01b0\u01a1i m\u1edbi, sinh \u0111\u1ed9ng cho c\u00e1c m\u00f3n m\u1eb7n. Singapore v\u00e0 Malaysia ti\u1ebfp t\u1ee5c t\u00e1i di\u1ec5n gi\u1ea3i sambal v\u00e0 cam chanh v\u1edbi c\u00e1c nguy\u00ean li\u1ec7u hi\u00ea\u0323n \u0111\u1ea1i nh\u01b0 gula melaka v\u00e0 mu\u1ed1i chanh \u0111en, pha tr\u00f4\u0323n ne\u0301t truy\u1ec1n th\u1ed1ng v\u1edbi hi\u1ec7n \u0111\u1ea1i.<\/p>\n

\u0110\u1ea7u b\u1ebfp v\u00e0 ch\u1ee7 nh\u00e0 h\u00e0ng ng\u01b0\u1eddi Malaysia t\u1eebng \u0111o\u1ea1t gi\u1ea3i th\u01b0\u1edfng Yenni Law, \u0111\u1ed3ng s\u00e1ng l\u1eadp @meatfeds v\u00e0 l\u00e0 ng\u01b0\u1eddi nh\u1eadn gia\u0309i th\u01b0\u01a1\u0309ng Le Cordon Bleu Ribbon ASEAN Award 2025, nh\u1ea5n m\u1ea1nh s\u01b0\u0323 c\u00f4\u0323ng h\u01b0\u01a1\u0309ng v\u0103n h\u00f3a \u0111\u1eb1ng sau xu h\u01b0\u1edbng n\u00e0y. “\u1ede ch\u00e2u \u00c1, ch\u00fang ta chia s\u1ebb ca\u0301c lo\u1ea1i gia v\u1ecb v\u00e0 th\u1ea3o m\u1ed9c t\u01b0\u01a1ng \u0111\u1ed3ng, v\u00e0 \u1ea9m th\u1ef1c ch\u00ednh l\u00e0 ng\u00f4n ng\u1eef k\u1ebft n\u1ed1i ch\u00fang ta. Khi k\u1ebft h\u1ee3p, cam chanh v\u00e0 gia v\u1ecb cay mang l\u1ea1i s\u1ef1 tr\u1ecdn v\u1eb9n v\u00e0 h\u00e0i h\u00f2a cho m\u00f3n \u0103n”.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb v\u1eadn h\u00e0nh d\u1ecbch v\u1ee5 \u1ea9m th\u1ef1c, h\u1ed3 s\u01a1 cam chanh v\u00e0 gia v\u1ecb cay mang l\u1ea1i ph\u1ea1m vi \u1ee9ng d\u1ee5ng \u0111\u1eb7c bi\u1ec7t. Cam chanh l\u00e0m b\u1eadt l\u00ean h\u01b0\u01a1ng v\u1ecb c\u1ee7a c\u00e1c lo\u1ea1i protein mo\u0301n chi\u00ean ho\u1eb7c n\u01b0\u1edbng, trong khi gia v\u1ecb cay b\u1ed5 sung s\u1ef1 \u1ea5m \u00e1p va\u0300 chi\u00ea\u0300u s\u00e2u ca\u0309m xu\u0301c, bi\u1ebfn c\u1eb7p \u0111\u00f4i n\u00e0y tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho c\u00e1c \u01b0u \u0111\u00e3i trong th\u1eddi gian gi\u1edbi h\u1ea1n v\u00e0 \u0111\u1ed5i m\u1edbi th\u1ef1c \u0111\u01a1n xuy\u00ean ph\u00e2n kh\u00fac. Nh\u1eefng k\u00ea\u0301t h\u1ee3p ph\u1ed5 bi\u1ebfn nh\u01b0 chanh va\u0300 \u1edbt, cam va\u0300 \u1edbt, calamansi va\u0300 \u1edbt hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng linh ho\u1ea1t gi\u1eefa m\u1ea3ng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng.<\/p>\n

Khi k\u1ef3 v\u1ecdng v\u1ec1 h\u01b0\u01a1ng v\u1ecb t\u0103ng l\u00ean, t\u1ea7m quan tr\u1ecdng c\u1ee7a ngu\u1ed3n cung v\u00e0 t\u00ednh b\u1ec1n v\u1eefng c\u0169ng theo \u0111\u00f3 \u0111\u01b0\u1ee3c n\u00e2ng cao. V\u1edbi 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u y\u00eau thi\u0301ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n cam k\u1ebft b\u1ec1n v\u1eefng th\u01b0\u0323c s\u01b0\u0323, vi\u1ec7c s\u1eed d\u1ee5ng cam chanh v\u00e0 gia v\u1ecb cay c\u00f3 ngu\u1ed3n g\u1ed1c c\u00f3 tr\u00e1ch nhi\u1ec7m, c\u00f9ng v\u1edbi t\u00ednh minh b\u1ea1ch v\u00e0 kh\u1ea3 n\u0103ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c, \u0111ang tr\u1edf th\u00e0nh nh\u1eefng y\u1ebfu t\u1ed1 quan tro\u0323ng trong ph\u00e1t tri\u1ec3n th\u1ef1c \u0111\u01a1n.<\/p>\n

Trong b\u1ed1i c\u1ea3nh khu v\u1ef1c ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng ti\u1ebfp t\u1ee5c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c xu h\u01b0\u1edbng d\u1ecbch v\u1ee5 \u1ea9m th\u1ef1c to\u00e0n c\u1ea7u, cam chanh v\u00e0 gia v\u1ecb cay n\u1ed5i l\u00ean nh\u01b0 bi\u1ec3u hi\u00ea\u0323n c\u1ee7a s\u1ef1 c\u00e2n b\u1eb1ng, v\u0103n h\u00f3a v\u00e0 \u0111\u1ed5i m\u1edbi, \u0111\u1ed3ng th\u1eddi \u0111i\u0323nh vi\u0323 c\u1eb7p h\u01b0\u01a1ng v\u1ecb n\u00e0y la\u0300 n\u00ea\u0300n ta\u0309ng cho \u0111\u1ed5i m\u1edbi th\u1ef1c \u0111\u01a1n c\u1ee7a khu v\u1ef1c.<\/p>\n

\n<\/p><\/div>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

SINGAPORE, ng\u00e0y 9 th\u00e1ng 1 n\u0103m 2026 \/PRNewswire\/ — S\u1ef1 k\u1ebft h\u1ee3p h\u01b0\u01a1ng v\u1ecb tr\u00e1i c\u00e2y h\u1ecd cam chanh v\u00e0 gia v\u1ecb cay, v\u1ed1n t\u1eebng l\u00e0 tr\u1ee5 c\u1ed9t trong \u1ea9m th\u1ef1c \u0111\u01b0\u1eddng ph\u1ed1 v\u00e0 b\u1eefa \u0103n gia \u0111\u00ecnh, hi\u1ec7n \u0111ang a\u0309nh h\u01b0\u01a1\u0309ng \u0111\u1ebfn th\u1ef1c \u0111\u01a1n c\u1ee7a c\u00e1c chu\u1ed7i nh\u00e0 h\u00e0ng ph\u1ee5c v\u1ee5 nhanh (QSRs) v\u00e0 […]\n","protected":false},"author":2604,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-45209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nChi\u1ebfn d\u1ecbch d\u1ecbch v\u1ee5 \u1ea9m th\u1ef1c m\u1edbi c\u1ee7a Kerry t\u1ea1i \u0110\u00f4ng Nam \u00c1 l\u1ea5y cam chanh v\u00e0 gia v\u1ecb cay l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi th\u1ef1c \u0111\u01a1n t\u1ea1i ch\u00e2u \u00c1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/chien-dich-dich-vu-am-thuc-moi-cua-kerry-tai-dong-nam-a-lay-cam-chanh-va-gia-vi-cay-la-dong-luc-chinh-thuc-day-doi-moi-thuc-don-tai-chau-a\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chi\u1ebfn d\u1ecbch d\u1ecbch v\u1ee5 \u1ea9m th\u1ef1c m\u1edbi c\u1ee7a Kerry t\u1ea1i \u0110\u00f4ng Nam \u00c1 l\u1ea5y cam chanh v\u00e0 gia v\u1ecb cay l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi th\u1ef1c \u0111\u01a1n t\u1ea1i 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