{"id":44885,"date":"2025-12-19T01:30:00","date_gmt":"2025-12-18T18:30:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/4848669_VI48669_11"},"modified":"2025-12-19T01:30:00","modified_gmt":"2025-12-18T18:30:00","slug":"moengage-nhan-them-180-trieu-do-la-trong-vong-goi-von-series-f-hoan-tat-su-kien-tao-tinh-thanh-khoan-cho-nhan-vien-va-nha-dau-tu","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/moengage-nhan-them-180-trieu-do-la-trong-vong-goi-von-series-f-hoan-tat-su-kien-tao-tinh-thanh-khoan-cho-nhan-vien-va-nha-dau-tu\/","title":{"rendered":"MoEngage nh\u1eadn th\u00eam 180 tri\u1ec7u \u0111\u00f4 la trong v\u00f2ng g\u1ecdi v\u1ed1n Series F, ho\u00e0n t\u1ea5t s\u1ef1 ki\u1ec7n t\u1ea1o t\u00ednh thanh kho\u1ea3n cho nh\u00e2n vi\u00ean v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0"},"content":{"rendered":"\n\n\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

V\u00f2ng g\u1ecdi v\u1ed1n n\u00e0y, v\u1edbi kho\u1ea3n \u0111\u1ea7u t\u01b0 d\u1eabn \u0111\u1ea7u \u0111\u1ebfn t\u1eeb c\u00e1c c\u00f4ng ty ChrysCapital v\u00e0 Dragon Funds<\/b>, kh\u1eb3ng \u0111\u1ecbnh \u0111\u00e0 ph\u00e1t tri\u1ec3n to\u00e0n c\u1ea7u c\u1ee7a MoEngage khi c\u00e1c doanh nghi\u1ec7p kh\u00f4ng d\u1eebng l\u1ea1i \u1edf c\u00e1c n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb \u0111\u00e1m m\u00e2y truy\u1ec1n th\u1ed1ng m\u00e0 ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc n\u1eefa v\u00e0 chuy\u1ec3n sang \u00e1p d\u1ee5ng n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean th\u00f4ng tin s\u00e2u c\u1ee7a MoEngage \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/i><\/p>\n

Nhu c\u1ea7u \u0111\u1ed1i v\u1edbi b\u1ed9 gi\u1ea3i ph\u00e1p t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng t\u00edch h\u1ee3p c\u1ee7a MoEngage v\u00e0 Merlin AI ti\u1ebfp t\u1ee5c t\u0103ng m\u1ea1nh t\u1ea1i B\u1eafc M\u1ef9, Ch\u00e2u \u00c2u – Trung \u0110\u00f4ng – Ch\u00e2u Phi (EMEA), \u00dac, New Zealand<\/span> v\u00e0 \u0110\u00f4ng Nam \u00c1 khi c\u00e1c c\u00f4ng ty t\u1eadp trung \u0111\u1ea7u t\u01b0 v\u00e0o thu th\u1eadp th\u00f4ng tin chi ti\u1ebft h\u01a1n v\u00e0 li\u00ean k\u1ebft tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/i><\/p>\n

SINGAPORE<\/span><\/span>, ng\u00e0y 18 th\u00e1ng 12 n\u0103m 2025<\/span> \/PRNewswire\/ — MoEngage, n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng d\u00e0nh cho c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng, c\u00f4ng b\u1ed1 \u0111\u00e3 huy \u0111\u1ed9ng th\u00eam \u0111\u01b0\u1ee3c 180 tri\u1ec7u \u0111\u00f4 la M\u1ef9 trong v\u00f2ng g\u1ecdi v\u1ed1n Series F. \u0110\u1ee3t huy \u0111\u1ed9ng n\u00e0y ti\u1ebfp n\u1ed1i kho\u1ea3n \u0111\u1ea7u t\u01b0 100 tri\u1ec7u \u0111\u00f4 la m\u00e0 c\u00f4ng ty \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c trong th\u00e1ng 11 n\u0103m 2025 v\u1eeba qua, n\u00e2ng t\u1ed5ng s\u1ed1 ti\u1ec1n huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c trong v\u00f2ng g\u1ecdi v\u1ed1n Series F l\u00ean 280 tri\u1ec7u \u0111\u00f4 la.<\/b> D\u1eabn \u0111\u1ea7u kho\u1ea3n \u0111\u1ea7u t\u01b0 g\u1ea7n \u0111\u00e2y nh\u1ea5t l\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1edbi ChrysCapital v\u00e0 Dragon Funds c\u00f9ng Schroders Capital, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 hi\u1ec7n t\u1ea1i TR Capital v\u00e0 B Capital c\u0169ng ti\u1ebfp t\u1ee5c tham gia.<\/p>\n

V\u1ed1n \u0111\u1ea7u t\u01b0 s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 cho b\u1ed9 ph\u1ea7n m\u1ec1m AI Merlin<\/a>, t\u0103ng c\u01b0\u1eddng \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 chuy\u00ean v\u1ec1 s\u1ea3n ph\u1ea9m t\u1ea1i B\u1eafc M\u1ef9 v\u00e0 EMEA, v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c th\u01b0\u01a1ng v\u1ee5 mua l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c cho ph\u00e9p n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ee7a n\u1ec1n t\u1ea3ng. MoEngage ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi hi\u1ec7n di\u1ec7n t\u1ea1i \u00dac, New Zealand<\/span> v\u00e0 \u0110\u00f4ng Nam \u00c1, n\u01a1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p \u0111ang hi\u1ec7n \u0111\u1ea1i h\u00f3a h\u1ec7 th\u1ed1ng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng v\u00e0 h\u1ee3p nh\u1ea5t quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 s\u1ea3n ph\u1ea9m.<\/p>\n

Song song v\u1edbi c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 t\u0103ng tr\u01b0\u1edfng n\u00e0y, MoEngage c\u0169ng \u0111\u00e3 ho\u00e0n t\u1ea5t \u0111\u1ee3t ch\u00e0o mua c\u1ed5 ph\u1ea7n th\u1ee9 hai d\u00e0nh cho nh\u00e2n vi\u00ean, v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb kho\u1ea3ng 15 tri\u1ec7u \u0111\u00f4 la, mang l\u1ea1i l\u1ee3i \u00edch cho 259 nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i v\u00e0 c\u1ef1u nh\u00e2n vi\u00ean trong h\u00e0nh tr\u00ecnh t\u1ea1o d\u1ef1ng s\u1ef1 gi\u00e0u c\u00f3. <\/b>V\u00f2ng n\u00e0y bao g\u1ed3m c\u00e1c giao d\u1ecbch th\u1ee9 c\u1ea5p \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1edbm, c\u1ee5 th\u1ec3 l\u00e0 Eight Roads, Helion Venture Partners, Matrix Partners v\u00e0 Ventureast.<\/b><\/p>\n

“T\u1ea1i MoEngage, ch\u00fang t\u00f4i tin r\u1eb1ng th\u00e0nh c\u00f4ng m\u00e0 ch\u00fang t\u00f4i \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 n\u1ed7 l\u1ef1c c\u1ee7a t\u1eadp th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o d\u1ef1ng tr\u00ean v\u0103n h\u00f3a tr\u00e1ch nhi\u1ec7m v\u00e0 li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi. Ghi nh\u1eadn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u01b0a ch\u00fang t\u00f4i \u0111\u1ebfn giai \u0111o\u1ea1n n\u00e0y l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng,” Raviteja Dodda<\/span>, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh ki\u00eam \u0110\u1ed3ng s\u00e1ng l\u1eadp MoEngage, cho bi\u1ebft.<\/b> “Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea3m b\u1ea3o t\u00ednh thanh kho\u1ea3n n\u00e0y kh\u1eb3ng \u0111\u1ecbnh cam k\u1ebft \u0111\u00f3 c\u1ee7a ch\u00fang t\u00f4i b\u1edfi l\u1ebd qua \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi x\u00e2y d\u1ef1ng MoEngage, nh\u00e2n vi\u00ean c\u1ee7a ch\u00fang t\u00f4i v\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o c\u00f3 c\u01a1 h\u1ed9i tr\u1ef1c ti\u1ebfp chia s\u1ebb nh\u1eefng c\u1ed9t m\u1ed1c m\u00e0 ch\u00fang t\u00f4i c\u00f9ng nhau \u0111\u1ea1t \u0111\u01b0\u1ee3c.” Ch\u00fang t\u00f4i r\u1ea5t bi\u1ebft \u01a1n s\u1ef1 h\u1ee3p t\u00e1c c\u1ee7a ChrysCapital, Dragon Funds, Schroders Capital, TR Capital v\u00e0 B Capital khi ch\u00fang t\u00f4i kh\u00f4ng ng\u1eebng m\u1edf r\u1ed9ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng ra to\u00e0n c\u1ea7u.”<\/p>\n

T\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1ea1i \u0110\u00f4ng Nam \u00c1 v\u00e0 khu v\u1ef1c \u00dac – New Zealand<\/span>.<\/b><\/p>\n

\u0110\u00f4ng Nam \u00c1 v\u00e0 khu v\u1ef1c \u00dac – New Zealand<\/span> l\u00e0 nh\u1eefng th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng tr\u1ecdng \u0111i\u1ec3m c\u1ee7a MoEngage, v\u1edbi c\u00e1c doanh nghi\u1ec7p t\u1ea1i Singapore<\/span>, Indonesia<\/span>, Philippines<\/span>, \u00dac v\u00e0 New Zealand<\/span> \u0111ang nhanh ch\u00f3ng \u00e1p d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c d\u1ef1a tr\u00ean tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 ph\u00e2n t\u00edch chuy\u00ean s\u00e2u.<\/p>\n

MoEngage h\u1ee3p t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u khu v\u1ef1c, trong \u0111\u00f3 ph\u1ea3i k\u1ec3 \u0111\u1ebfn Kredivo, Alfamart, Blibli, XL Axiata, Trust Bank, Stan Entertainment, 13Cabs, Canstar v\u00e0 TFE Hotels, c\u0169ng nh\u01b0 c\u00e1c t\u00ean tu\u1ed5i to\u00e0n c\u1ea7u nh\u01b0 7-Eleven, Coca-Cola, Starbucks, Samsung, Domino’s, KFC v\u00e0 Nestl\u00e9, \u0111\u1ec3 h\u1ee3p nh\u1ea5t d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

Xu\u1ea5t ph\u00e1t t\u1eeb v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u c\u1ee7a m\u1ed9t n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng d\u00e0nh cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, MoEngage \u0111ang t\u0103ng c\u01b0\u1eddng b\u1ed9 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh ph\u1ee5c v\u1ee5 \u0110\u1ed9i ng\u0169 chuy\u00ean gia v\u1ec1 S\u1ea3n ph\u1ea9m<\/b><\/a> v\u1edbi MoEngage Analytics<\/b><\/a> v\u00e0 MoEngage Inform<\/b><\/a>. Trong b\u1ed1i c\u1ea3nh t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, c\u00e1c \u0111\u1ed9i ng\u0169 chuy\u00ean gia v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n t\u00e1c nghi\u1ec7p d\u1ef1a tr\u00ean d\u1eef li\u1ec7u chung \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi nhau v\u00e0 kh\u00f4ng b\u1ecb r\u1eddi r\u1ea1c, gi\u00e1n \u0111o\u1ea1n.<\/p>\n

MoEngage Inform h\u1ee3p l\u00fd h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng g\u1eedi tin nh\u1eafn giao d\u1ecbch quan tr\u1ecdng, nh\u01b0 m\u00e3 OTP, c\u1eadp nh\u1eadt t\u00e0i kho\u1ea3n v\u00e0 c\u1eadp nh\u1eadt d\u1ecbch v\u1ee5, th\u00f4ng qua m\u1ed9t API duy nh\u1ea5t tr\u00ean c\u00e1c k\u00eanh tin nh\u1eafn v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 g\u1eedi tin, \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 tin c\u1eady kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. Trong khi \u0111\u00f3, c\u00e1c t\u00ednh n\u0103ng Ph\u00e2n t\u00edch S\u1ea3n ph\u1ea9m n\u00e2ng cao trong MoEngage Analytics gi\u00fap t\u1ea1o c\u1ea7u n\u1ed1i thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa hi\u1ec3u bi\u1ebft v\u00e0 h\u00e0nh \u0111\u1ed9ng. B\u1eb1ng c\u00e1ch h\u1ee3p nh\u1ea5t d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi v\u1edbi t\u01b0\u01a1ng t\u00e1c t\u1ee9c th\u1eddi, MoEngage gi\u00fap c\u00e1c chuy\u00ean gia qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m kh\u00e1m ph\u00e1 ra “l\u00fd do” \u0111\u1eb1ng sau h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 ngay l\u1eadp t\u1ee9c k\u00edch ho\u1ea1t c\u00e1c tr\u1ea3i nghi\u1ec7m gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (LTV).<\/p>\n

“Vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ch\u01b0a bao gi\u1edd ch\u1ec9 l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u1ed9t b\u1ed9 ph\u1eadn duy nh\u1ea5t. Kh\u00e1ch h\u00e0ng \u0111i qua r\u1ea5t nhi\u1ec1u kho\u1ea3nh kh\u1eafc, v\u00e0 nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u00f3 c\u1ea7n mang l\u1ea1i c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u00e0 h\u1ed7 tr\u1ee3,” Dodda n\u00f3i th\u00eam.<\/b> “Khi b\u1ed9 ph\u1eadn s\u1ea3n ph\u1ea9m, k\u1ef9 thu\u1eadt v\u00e0 ti\u1ebfp th\u1ecb c\u00f9ng s\u1eed d\u1ee5ng m\u1ed9t b\u1ed9 d\u1eef li\u1ec7u v\u00e0 c\u00f4ng c\u1ee5 nh\u01b0 nhau, h\u1ecd c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean h\u01a1n tr\u01b0\u1edbc \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.” \u0110\u00f3 l\u00e0 tr\u1ea3i nghi\u1ec7m m\u00e0 ch\u00fang t\u00f4i mu\u1ed1n gi\u00fap c\u00e1c c\u00f4ng ty \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 nhanh ch\u00f3ng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.”<\/p>\n

Rishabh Iyer<\/span>, Ph\u00f3 Ch\u1ee7 t\u1ecbch ChrysCapital,<\/b> cho bi\u1ebft: “ChrysCapital r\u1ea5t vui m\u1eebng \u0111\u01b0\u1ee3c h\u1ee3p t\u00e1c v\u1edbi MoEngage trong giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng ti\u1ebfp theo d\u1ef1a tr\u00ean tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. Kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ch\u00fang t\u00f4i l\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n t\u1ea1i \u1ea4n \u0110\u1ed9 d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p to\u00e0n c\u1ea7u, t\u1eadn d\u1ee5ng ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cao, hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng v\u1ed1n v\u00e0 s\u1ef1 am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p. Ch\u00fang t\u00f4i r\u1ea5t \u1ea5n t\u01b0\u1ee3ng v\u1edbi m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u00f3 k\u1ef7 lu\u1eadt, kh\u1ea3 n\u0103ng tri\u1ec3n khai b\u1ec1n v\u1eefng t\u1ea1i M\u1ef9 v\u00e0 n\u0103ng l\u1ef1c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng c\u1ee7a MoEngage. Ch\u00fang t\u00f4i mong mu\u1ed1n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 MoEngage \u0111\u1ec3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.”<\/p>\n

Ridhi Chaudhary<\/span>, Gi\u00e1m \u0111\u1ed1c CNTT c\u1ee7a Dragon Funds, <\/b>cho bi\u1ebft: “Ch\u00fang t\u00f4i r\u1ea5t vui m\u1eebng \u0111\u01b0\u1ee3c h\u1ee3p t\u00e1c v\u1edbi MoEngage v\u00e0 r\u1ea5t \u1ea5n t\u01b0\u1ee3ng tr\u01b0\u1edbc m\u1ed9t \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd c\u00f3 n\u0103ng l\u1ef1c cao, s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c v\u00e0 c\u00f4ng ty lu\u00f4n gi\u1eef m\u1ee9c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. Ch\u00fang t\u00f4i tin r\u1eb1ng s\u1ea3n ph\u1ea9m h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u1ea3 n\u0103ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a MoEngage s\u1ebd gi\u00fap c\u00f4ng ty c\u00f3 v\u1ecb th\u1ebf t\u1ed1t \u0111\u1ec3 d\u1eabn \u0111\u1ea7u m\u1ea3ng c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb.” Aakash Tulsani, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh t\u1ea1i Dragon Funds, cho bi\u1ebft th\u00eam<\/b>, “MoEngage \u0111\u1eb7t ra ti\u00eau chu\u1ea9n cho s\u1ef1 \u0111\u1ed5i m\u1edbi b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng AI tr\u00ean d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t, \u0111\u01b0a n\u00f3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu \u0111\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb. Th\u1eadt vinh d\u1ef1 khi \u0111\u01b0\u1ee3c h\u1ee3p t\u00e1c v\u1edbi MoEngage m\u1ed9t l\u1ea7n n\u1eefa, sau khi \u0111\u00e3 \u0111\u1ea7u t\u01b0 qua c\u00e1c v\u00f2ng g\u1ecdi v\u1ed1n tr\u01b0\u1edbc.”<\/p>\n

“T\u1ea1i Zeta, ch\u00fang t\u00f4i \u0111ang x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng ng\u00e2n h\u00e0ng hi\u1ec7n \u0111\u1ea1i cho c\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.” L\u00e0 m\u1ed9t c\u00f4ng ty v\u1eadn h\u00e0nh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, ch\u00fang t\u00f4i d\u1ef1a v\u00e0o nh\u1eefng th\u00f4ng tin s\u00e2u v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh,” Bhavin Turakhia<\/span>, \u0110\u1ed3ng s\u00e1ng l\u1eadp ki\u00eam CEO c\u1ee7a Zeta cho bi\u1ebft.<\/b> “MoEngage Analytics \u0111\u00e3 gi\u00fap ch\u00fang t\u00f4i t\u1ed1i \u01b0u h\u00f3a c\u00e1c quy tr\u00ecnh quan tr\u1ecdng nh\u01b0 \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng, k\u00edch ho\u1ea1t v\u00e0 b\u00e1n ch\u00e9o s\u1ea3n ph\u1ea9m, trong khi c\u00e1c t\u00ednh n\u0103ng v\u1ec1 nh\u1eafn tin cho ph\u00e9p ch\u00fang t\u00f4i ngay l\u1eadp t\u1ee9c g\u1eedi l\u1eddi nh\u1eafc kh\u00e1ch h\u00e0ng.” \u0110\u00f3 l\u00e0 m\u1ed9t c\u1ea7u n\u1ed1i gi\u00fap thu h\u1eb9p hi\u1ec7u qu\u1ea3 kho\u1ea3ng c\u00e1ch gi\u1eefa nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh \u0111\u1ed9ng. V\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, t\u00f4i r\u1ea5t \u1ea5n t\u01b0\u1ee3ng v\u1edbi s\u1ef1 \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c c\u1ee7a c\u00f4ng ty. Th\u00eam v\u00e0o \u0111\u00f3, MoEngage Inform \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng tr\u1ecdng y\u1ebfu c\u1ee7a ch\u00fang t\u00f4i, cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 t\u00e0i kho\u1ea3n v\u00e0 giao d\u1ecbch v\u1edbi \u0111\u1ed9 tin c\u1eady v\u00e0 t\u1ed1c \u0111\u1ed9 cao.”<\/p>\n

“MoEngage Inform \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ed1t l\u00f5i trong c\u00e1ch ch\u00fang t\u00f4i v\u1eadn h\u00e0nh tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Loblaw tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c kinh doanh,” \u00f4ng Charu Pujari<\/span>, Ph\u00f3 Ch\u1ee7 t\u1ecbch c\u1ea5p cao ph\u1ee5 tr\u00e1ch Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 K\u1ef9 thu\u1eadt t\u1ea1i Loblaw Digital, cho bi\u1ebft. <\/b>“\u0110\u00e2y l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng gi\u00fap kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u1ec1 \u0111\u01a1n giao v\u00e0 nh\u1eadn h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 \u0111\u00e1ng tin c\u1eady nh\u01b0 h\u1ecd mong \u0111\u1ee3i, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 v\u1ec1 m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft v\u00e0 s\u1ef1 t\u1ef1 tin c\u1ee7a kh\u00e1ch h\u00e0ng trong su\u1ed1t qu\u00e1 tr\u00ecnh giao d\u1ecbch.”<\/p>\n

Avendus Capital \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ed1 v\u1ea5n t\u00e0i ch\u00ednh \u0111\u1ed9c quy\u1ec1n cho c\u00f4ng ty v\u00e0 c\u00e1c c\u1ed5 \u0111\u00f4ng c\u1ee7a c\u00f4ng ty.<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 MoEngage<\/b><\/p>\n

V\u1edbi tr\u1ee5 s\u1edf ch\u00ednh \u0111\u1eb7t t\u1ea1i Bengaluru v\u00e0 San Francisco<\/span>, MoEngage l\u00e0 n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean th\u00f4ng tin s\u00e2u \u0111\u01b0\u1ee3c h\u01a1n 1.350<\/b> th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng tin d\u00f9ng tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u, trong \u0111\u00f3 ph\u1ea3i k\u1ec3 \u0111\u1ebfn SoundCloud, McAfee, Flipkart, Kayak, Domino’s, Deutsche Telekom, Travelodge c\u00f9ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. MoEngage cung c\u1ea5p cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 ch\u1ee7 s\u1ea3n ph\u1ea9m nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng, cho ph\u00e9p h\u1ecd h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u00f3 v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c k\u00eanh web, thi\u1ebft b\u1ecb di \u0111\u1ed9ng, email, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c k\u00eanh tin nh\u1eafn. B\u1ed9 c\u00f4ng c\u1ee5 Merlin AI l\u00e0 m\u1ed9t nh\u00f3m t\u00e1c nh\u00e2n AI cho ph\u00e9p c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb tri\u1ec3n khai chi\u1ebfn d\u1ecbch nhanh h\u01a1n v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i nh\u1edd s\u1ea3n ph\u1ea9m AI Decisioning. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng tr\u00ean kh\u1eafp 75<\/b> qu\u1ed1c gia s\u1eed d\u1ee5ng MoEngage \u0111\u1ec3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 cho h\u01a1n 2 t\u1ef7 <\/b> ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed7i th\u00e1ng.<\/p>\n

MoEngage \u0111\u01b0\u1ee3c vinh danh l\u00e0 “L\u1ef1a ch\u1ecdn c\u1ee7a Kh\u00e1ch h\u00e0ng” (“Customers’ Choice”) trong b\u00e1o c\u00e1o Gartner Peer Insights\u2122 Voice of the Customer for Multichannel Marketing Hubs, th\u00e1ng 5 n\u0103m 2025 v\u00e0 l\u00e0 “Nh\u00e0 cung c\u1ea5p c\u00f3 hi\u1ec7u su\u1ea5t v\u01b0\u1ee3t tr\u1ed9i” (“Strong Performer”) trong b\u00e1o c\u00e1o The Forrester Wave\u2122: Cross-Channel Marketing Hubs, Qu\u00fd 4 n\u0103m 2024.<\/p>\n

\u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam, vui l\u00f2ng truy c\u1eadp www.moengage.com<\/a><\/p>\n

Logo – https:\/\/mma.prnasia.com\/media2\/2815704\/5684987\/MoEngage_Logo.jpg?p=medium600<\/a><\/p>\n

\u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin, vui l\u00f2ng li\u00ean h\u1ec7:
<\/b>Pooja Poddar Jain<\/span>, Tr\u01b0\u1edfng nh\u00f3m – Truy\u1ec1n th\u00f4ng
Email: pooja.poddar@moengage.com<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

V\u00f2ng g\u1ecdi v\u1ed1n n\u00e0y, v\u1edbi kho\u1ea3n \u0111\u1ea7u t\u01b0 d\u1eabn \u0111\u1ea7u \u0111\u1ebfn t\u1eeb c\u00e1c c\u00f4ng ty ChrysCapital v\u00e0 Dragon Funds, kh\u1eb3ng \u0111\u1ecbnh \u0111\u00e0 ph\u00e1t tri\u1ec3n to\u00e0n c\u1ea7u c\u1ee7a MoEngage khi c\u00e1c doanh nghi\u1ec7p kh\u00f4ng d\u1eebng l\u1ea1i \u1edf c\u00e1c n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb \u0111\u00e1m m\u00e2y truy\u1ec1n th\u1ed1ng m\u00e0 ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc n\u1eefa v\u00e0 chuy\u1ec3n sang \u00e1p […]\n","protected":false},"author":803,"featured_media":50415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-44885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nMoEngage nh\u1eadn th\u00eam 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