{"id":44640,"date":"2025-12-15T07:35:00","date_gmt":"2025-12-15T00:35:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/4844866_VI44866_11"},"modified":"2025-12-15T07:35:00","modified_gmt":"2025-12-15T00:35:00","slug":"cac-nha-ban-hang-thuong-mai-dien-tu-tre-cua-viet-nam-dang-mo-rong-nhanh-chong-nhung-su-tang-truong-nay-vuot-xa-kha-nang-ho-tro-cua-he-sinh-thai-theo-nghien-cuu-moi-cua-milieu-insight","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/cac-nha-ban-hang-thuong-mai-dien-tu-tre-cua-viet-nam-dang-mo-rong-nhanh-chong-nhung-su-tang-truong-nay-vuot-xa-kha-nang-ho-tro-cua-he-sinh-thai-theo-nghien-cuu-moi-cua-milieu-insight\/","title":{"rendered":"C\u00e1c nh\u00e0 b\u00e1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1ebb c\u1ee7a Vi\u1ec7t Nam \u0111ang m\u1edf r\u1ed9ng nhanh ch\u00f3ng, nh\u01b0ng s\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y v\u01b0\u1ee3t xa kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 c\u1ee7a h\u1ec7 sinh th\u00e1i, theo nghi\u00ean c\u1ee9u m\u1edbi c\u1ee7a Milieu Insight"},"content":{"rendered":"

Nghi\u00ean c\u1ee9u c\u1ee7a Milieu Insight cho th\u1ea5y c\u00e1ch nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1ebb, t\u0103ng tr\u01b0\u1edfng cao c\u1ee7a Vi\u1ec7t Nam \u0111ang \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng, kh\u00f4ng ch\u1ec9 t\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn c\u00e1c n\u1ec1n t\u1ea3ng, m\u00e0 c\u00f2n t\u00ecm d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n v\u00e0 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 r\u00f5 r\u00e0ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u1ed9 b\u1ec1n b\u1ec9.<\/p>\n

H\u00c0 N\u1ed8I, Vi\u1ec7t Nam, ng\u00e0y 13 th\u00e1ng 12 n\u0103m 2025 \/PRNewswire\/ — Vi\u1ec7t Nam, m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t \u0110\u00f4ng Nam \u00c1, \u0111ang ch\u1ee9ng ki\u1ebfn n\u1ec1n kinh t\u1ebf b\u00e1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edf r\u1ed9ng v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi m\u1ed9t th\u1ebf h\u1ec7 doanh nh\u00e2n tr\u1ebb, th\u00f4ng th\u1ea1o k\u1ef9 thu\u1eadt s\u1ed1 – nh\u01b0ng h\u1ec7 sinh th\u00e1i h\u1ed7 tr\u1ee3 h\u1ecd \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 b\u1eaft k\u1ecbp, theo m\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi c\u1ee7a c\u00f4ng ty nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0ng \u0111\u1ea7u Milieu Insight.<\/p>\n

Cu\u1ed9c kh\u1ea3o s\u00e1t 300 ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn Vi\u1ec7t Nam cho th\u1ea5y g\u1ea7n m\u1ed9t ph\u1ea7n ba hi\u1ec7n \u0111ang x\u1eed l\u00fd h\u01a1n 100 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng m\u1ed7i th\u00e1ng, cao h\u01a1n m\u1ee9c trung b\u00ecnh c\u1ee7a khu v\u1ef1c l\u00e0 22%. \u0110\u1ed3ng th\u1eddi, nha\u0300 b\u00e1n ha\u0300ng ghi nh\u1eadn nhi\u1ec1u \u00e1p l\u1ef1c \u0111e d\u1ecda t\u00ednh b\u1ec1n v\u1eefng d\u00e0i h\u1ea1n: chi ph\u00ed v\u1eadn h\u00e0nh (55%), c\u1ea1nh tranh to\u00e0n c\u1ea7u kh\u1ed1c li\u1ec7t (45%), b\u1ea5t \u1ed5n v\u1ec1 ch\u00ednh s\u00e1ch v\u00e0 quy \u0111\u1ecbnh (40%), c\u00f9ng th\u00e1ch th\u1ee9c v\u1ec1 logistics (33%).<\/p>\n

“C\u1ed9ng \u0111\u1ed3ng nha\u0300 ba\u0301n ha\u0300ng t\u1ea1i Vi\u1ec7t Nam l\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ee7a to\u00e0n \u0110\u00f4ng Nam \u00c1 \u2013 gi\u00e0u kh\u00e1t v\u1ecdng, linh ho\u1ea1t v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 nhanh cho\u0301ng”,  \u00f4ng Juda Kanaprach, \u0110\u1ed3ng s\u00e1ng l\u1eadp ki\u00eam Gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng m\u1ea1i c\u1ee7a Milieu Insight<\/b> chia s\u1ebb.”Nh\u01b0ng t\u1ed1c \u0111\u1ed9 th\u00f4i th\u00ec ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 mang la\u0323i th\u00e0nh c\u00f4ng d\u00e0i h\u1ea1n. D\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y nha\u0300 ba\u0301n ha\u0300ng mu\u1ed1n m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c ch\u01b0\u0301ng minh \u0111\u01b0\u01a1\u0323c gia\u0301 tri\u0323: ROI minh b\u1ea1ch v\u00ea\u0300 c\u00e1c lo\u1ea1i ph\u00ed, logistics \u0111\u00e1ng tin c\u1eady v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a n\u1ec1n t\u1ea3ng \u0111em l\u1ea1i k\u1ebft qu\u1ea3 kinh doanh \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. Khi ca\u0301c n\u1ec1n t\u1ea3ng, nha\u0300 ba\u0301n ha\u0300ng v\u00e0 nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh ch\u00ednh s\u00e1ch c\u00f9ng \u0111\u1ea7u t\u01b0, Vi\u1ec7t Nam c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u00f4\u0309i s\u1ef1 n\u0103ng \u0111\u1ed9ng ng\u00e0y h\u00f4m nay th\u00e0nh s\u1ef1 b\u1ec1n b\u1ec9 v\u1eefng ch\u1eafc”.<\/p>\n

L\u1ef1c l\u01b0\u1ee3ng nha\u0300 ba\u0301n ha\u0300ng c\u1ee7a Vi\u1ec7t Nam tr\u1ebb nh\u1ea5t khu v\u1ef1c \u2013 v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 nhanh cho\u0301ng<\/p>\n

Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1ebb nh\u1ea5t v\u00e0 pha\u0301t tri\u00ea\u0309n nhanh nh\u1ea5t khu v\u1ef1c \u0110\u00f4ng Nam \u00c1.<\/p>\n

Theo nghi\u00ean c\u1ee9u, 74% nha\u0300 ba\u0301n ha\u0300ng \u0111a\u0303 ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn ch\u01b0a \u0111\u1ebfn hai n\u0103m, v\u00e0 1\/3 (33%) n\u1eb1m trong nh\u00f3m tu\u1ed5i 18\u201324, cao h\u01a1n m\u1ee9c trung b\u00ecnh cu\u0309a khu v\u1ef1c la\u0300 (27%). \u0110\u1ed9ng l\u1ef1c do gi\u1edbi tr\u1ebb d\u1eabn d\u1eaft n\u00e0y \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 m\u1edf r\u1ed9ng nhanh ch\u00f3ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i ky\u0303 thu\u00e2\u0323t s\u1ed1, khi ng\u01b0\u1eddi b\u00e1n ph\u1ee5 thu\u1ed9c nhi\u00ea\u0300u v\u00e0o c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 d\u01b0\u0323a tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u1ea1nh tranh. B\u00f4\u0301n trong n\u0103m ng\u01b0\u01a1\u0300i (80%) cho bi\u1ebft kh\u1ea3 n\u0103ng s\u1eb5n s\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 ti\u1ebfp c\u1eadn c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn l\u00e0 y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu cho s\u01b0\u0323 b\u00ea\u0300n bi\u0309 c\u1ee7a doanh nghi\u1ec7p, trong khi 78% nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u01b0\u0323 h\u1ed7 tr\u1ee3 \u1ed5n \u0111\u1ecbnh t\u1eeb n\u1ec1n t\u1ea3ng nh\u01b0 \u0111\u00e0o t\u1ea1o, h\u01b0\u1edbng d\u1eabn tham gia chi\u1ebfn d\u1ecbch v\u00e0 c\u1ed1 v\u1ea5n cho nha\u0300 b\u00e1n ha\u0300ng.<\/p>\n

M\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng cao, nh\u01b0ng nha\u0300 ba\u0301n ha\u0300ng mu\u1ed1n b\u1eb1ng ch\u1ee9ng r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3<\/p>\n

Vi\u1ec7c s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng trong c\u00f4\u0323ng \u0111\u00f4\u0300ng nha\u0300 ba\u0301n ha\u0300ng Vi\u1ec7t Nam g\u1ea7n nh\u01b0 ph\u1ed5 bi\u1ebfn, v\u1edbi Shopee (78%), TikTok Shop (66%), Tiki (20%) v\u00e0 Sendo (10%) l\u00e0 c\u00e1c k\u00eanh t\u0103ng tr\u01b0\u1edfng ch\u1ee7 \u0111\u1ea1o. Ch\u1ec9 6% ng\u01b0\u1eddi b\u00e1n qua\u0309n ly\u0301 website ri\u00eang, nh\u00e2\u0301n ma\u0323nh s\u01b0\u0323 h\u1ed7 tr\u1ee3 quan tr\u1ecdng ma\u0300 c\u00e1c n\u1ec1n t\u1ea3ng cung c\u00e2\u0301p \u2013 t\u1eeb c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u00e1c nh\u01b0 tro\u0300 chuy\u00ea\u0323n trong \u1ee9ng d\u1ee5ng v\u00e0 livestream, \u0111\u1ebfn kh\u1ea3 n\u0103ng cung c\u00e2\u0301p thanh toa\u0301n t\u00edch h\u1ee3p \u2013 trong vi\u00ea\u0323c gi\u1ea3m r\u00e0o c\u1ea3n cho c\u00e1c doanh nh\u00e2n tr\u1ebb hoa\u0323t \u0111\u00f4\u0323ng v\u1edbi ngu\u1ed3n v\u1ed1n h\u1ea1n ch\u1ebf.<\/p>\n

D\u00f9 m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng cao, nhi\u1ec1u nha\u0300 ba\u0301n ha\u0300ng v\u1eabn ch\u01b0a ch\u1eafc ch\u1eafn v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y. Trong khi 55% s\u1eed d\u1ee5ng logistics li\u00ean k\u1ebft v\u1edbi n\u1ec1n t\u1ea3ng v\u00e0 40% t\u1eadn d\u1ee5ng t\u00ednh n\u0103ng AI, ch\u1ec9 1\/5 th\u1ea5y c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch ho\u1eb7c t\u1ef1 \u0111\u1ed9ng h\u00f3a h\u1eefu \u00edch \u0111\u00e1ng k\u1ec3, v\u00e0 ch\u1ec9 38% cho r\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 logistics gi\u00fap c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng m\u1ed9t c\u00e1ch \u0111a\u0301ng k\u00ea\u0309.<\/p>\n

G\u1ea7n 80% hi\u1ec7n k\u00eau go\u0323i s\u1ef1 h\u1ed7 tr\u1ee3 s\u00e2u s\u0103\u0301c h\u01a1n v\u00e0 mang t\u00ednh h\u1ee3p t\u00e1c h\u01a1n t\u1eeb n\u1ec1n t\u1ea3ng \u2013 th\u00f4ng qua c\u1ed1 v\u1ea5n, \u0111\u00e0o t\u1ea1o chi\u1ebfn d\u1ecbch ho\u1eb7c t\u00e0i nguy\u00ean marketing \u2013 pha\u0309n a\u0301nh s\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb vi\u1ec7c ch\u1ec9 s\u1eed d\u1ee5ng t\u00ednh n\u0103ng sang quan h\u1ec7 \u0111\u1ed1i t\u00e1c d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb mang l\u1ea1i.<\/p>\n

Ng\u01b0\u1eddi b\u00e1n s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 khi l\u1ee3i nhu\u00e2\u0323n \u0111\u01b0\u1ee3c minh b\u1ea1ch<\/p>\n

Nghi\u00ean c\u1ee9u c\u0169ng n\u00eau b\u00e2\u0323t nha\u0300 ba\u0301n ha\u0300ng Vi\u1ec7t Nam ng\u00e0y c\u00e0ng xem ph\u00ed n\u1ec1n t\u1ea3ng nh\u01b0 kho\u1ea3n \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c, nh\u01b0ng ch\u1ec9 khi l\u1ee3i nhu\u00e2\u0323n mang l\u1ea1i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng. D\u00f9 55% \u0111\u00ea\u0300 c\u00e2\u0323p chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 39% ch\u1ec9 ra chi ph\u00ed logistics l\u00e0 th\u00e1ch th\u1ee9c ch\u00ednh, nha\u0300 ba\u0301n ha\u0300ng c\u0169ng nh\u1eadn th\u1ea5y r\u1eb1ng chi ti\u00eau th\u00f4ng minh k\u1ebft h\u1ee3p v\u1edbi l\u1ee3i nhu\u00e2\u0323n \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u1edbi ch\u00ednh l\u00e0 y\u00ea\u0301u t\u00f4\u0301 cu\u1ed1i c\u00f9ng th\u00fac \u0111\u1ea9y kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng quy m\u00f4.<\/p>\n

H\u01a1n m\u1ed9t n\u1eeda (51%) ca\u0309m th\u00e2\u0301y thoa\u0309i ma\u0301i v\u01a1\u0301i ca\u0301c kho\u1ea3n ph\u00ed g\u1eafn v\u1edbi hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh, v\u00e0 41% ch\u00e2\u0301p nh\u00e2\u0323n chu\u0301ng khi c\u00e1c kho\u1ea3n ph\u00ed \u0111\u00f3 th\u1ef1c s\u1ef1 th\u00fac \u0111\u1ea9y doanh s\u1ed1. Tuy nhi\u00ean, 44% m\u1ea5t ni\u1ec1m tin khi l\u1ee3i \u00edch kh\u00f4ng r\u00f5 r\u00e0ng.<\/p>\n

Ti\u0301nh minh b\u1ea1ch \u0111ang n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng quan tr\u1ecdng cho l\u00f2ng tin l\u00e2u d\u00e0i gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u00e0 n\u1ec1n t\u1ea3ng, v\u1edbi 74% \u0111\u1ed3ng \u00fd r\u1eb1ng t\u0103ng tr\u01b0\u1edfng h\u1ec7 sinh th\u00e1i b\u1ec1n v\u1eefng \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 chung t\u1eeb nha\u0300 ba\u0301n ha\u0300ng, n\u1ec1n t\u1ea3ng v\u00e0 nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh ch\u00ednh s\u00e1ch.<\/p>\n

Ch\u00ednh s\u00e1ch \u01b0u ti\u00ean ng\u01b0\u1eddi mua th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 ca\u0309i thi\u00ea\u0323n danh ti\u1ebfng<\/p>\n

Nha\u0300 ba\u0301n ha\u0300ng Vi\u1ec7t Nam \u0111\u00e1nh gi\u00e1 cao c\u00e1c t\u00ednh n\u0103ng b\u1ea3o v\u1ec7 ng\u01b0\u1eddi mua, v\u1ed1n ta\u0301c \u0111\u00f4\u0323ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ni\u1ec1m tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 k\u1ebft qu\u1ea3 kinh doanh. Ki\u1ec3m tra t\u00ednh x\u00e1c th\u1ef1c s\u1ea3n ph\u1ea9m (53%), thanh to\u00e1n an to\u00e0n (44%) v\u00e0 Tho\u0309a thu\u00e2\u0323n c\u00e2\u0301p \u0111\u00f4\u0323 di\u0323ch vu\u0323 (SLA) giao h\u00e0ng \u0111a\u0301ng tin c\u00e2\u0323y (46%) n\u1eb1m trong nh\u00f3m ca\u0301c ch\u00ednh s\u00e1ch quan tr\u1ecdng nh\u1ea5t.<\/p>\n

T\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c: 55% b\u00e1o c\u00e1o t\u0103ng t\u1ea7n su\u1ea5t mua h\u00e0ng v\u1edbi d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n \u0111\u01b0\u1ee3c tr\u1ee3 c\u1ea5p, 52% nh\u1eadn th\u1ea5y \u0111\u01a1n \u0111\u1eb7t h\u00e0ng cao h\u01a1n trong c\u00e1c chi\u1ebfn d\u1ecbch n\u1ec1n t\u1ea3ng, 49% b\u00e1o c\u00e1o x\u1ebfp h\u1ea1ng c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u00e0 38% quan s\u00e1t th\u1ea5y k\u00edch th\u01b0\u1edbc gi\u1ecf h\u00e0ng l\u1edbn h\u01a1n.<\/p>\n

Trong khi ch\u1ec9 c\u00f3 37% tin r\u1eb1ng c\u00e1c ch\u00ednh s\u00e1ch n\u00e0y tr\u1ef1c ti\u1ebfp c\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh l\u00e2u d\u00e0i, ng\u01b0\u1eddi b\u00e1n nh\u1eadn ra r\u1eb1ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi mua m\u1ea1nh m\u1ebd h\u01a1n s\u1ebd th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i, mua h\u00e0ng l\u1eb7p l\u1ea1i v\u00e0 \u0111\u1ed9 tin c\u1eady t\u1ed5ng th\u1ec3 c\u1ee7a s\u00e0n.<\/p>\n

H\u1eadu c\u1ea7n v\u1eabn l\u00e0 li\u00ean k\u1ebft y\u1ebfu nh\u1ea5t c\u1ee7a h\u1ec7 sinh th\u00e1i<\/p>\n

M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u \u0111\u1ed1i t\u00e1c giao h\u00e0ng, t\u00ednh nh\u1ea5t qu\u00e1n trong ho\u1ea1t \u0111\u1ed9ng logistics v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi b\u00e1n h\u00e0ng Vi\u1ec7t Nam. G\u1ea7n m\u1ed9t n\u1eeda b\u00e1o c\u00e1o vi\u1ec7c giao h\u00e0ng mu\u1ed9n (48%) v\u00e0 ki\u1ec7n h\u00e0ng b\u1ecb m\u1ea5t ho\u1eb7c b\u1ecb h\u01b0 h\u1ecfng (48%), trong khi 42% ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi chi ph\u00ed v\u1eadn chuy\u1ec3n kh\u00f4ng th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc.<\/p>\n

Nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y c\u00f3 h\u1eadu qu\u1ea3 \u0111\u00e1ng k\u1ec3, bao g\u1ed3m x\u1ebfp h\u1ea1ng th\u1ea5p h\u01a1n (42%) v\u00e0 t\u1ed5n th\u1ea5t doanh thu tr\u1ef1c ti\u1ebfp (41%). Do s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 gi\u1eefa c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 giao h\u00e0ng kh\u00e1c nhau, h\u1ea7u h\u1ebft ng\u01b0\u1eddi b\u00e1n kh\u00f4ng mu\u1ed1n g\u00e1nh v\u00e1c g\u00e1nh n\u1eb7ng qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t giao h\u00e0ng kh\u00f4ng nh\u1ea5t qu\u00e1n. Tr\u00ean th\u1ef1c t\u1ebf, g\u1ea7n 85% ng\u01b0\u1eddi b\u00e1n tin r\u1eb1ng c\u00e1c n\u1ec1n t\u1ea3ng ph\u1ea3i \u0111\u1ea3m b\u1ea3o c\u00e1c nh\u00e0 cung c\u1ea5p b\u00ean th\u1ee9 ba \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n v\u1ec1 t\u1ed1c \u0111\u1ed9, \u0111\u1ed9 tin c\u1eady v\u00e0 chi ph\u00ed – v\u00e0 ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m khi k\u1ef3 v\u1ecdng kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng. \u0110i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh vai tr\u00f2 quan tr\u1ecdng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng trong vi\u1ec7c \u1ee7ng h\u1ed9 ng\u01b0\u1eddi b\u00e1n: thi\u1ebft l\u1eadp c\u00e1c k\u1ef3 v\u1ecdng d\u1ecbch v\u1ee5 th\u1ed1ng nh\u1ea5t, \u0111\u00e0m ph\u00e1n thay m\u1eb7t h\u1ecd v\u00e0 th\u1ef1c thi c\u00e1c ti\u00eau chu\u1ea9n hi\u1ec7u su\u1ea5t m\u00e0 ng\u01b0\u1eddi b\u00e1n c\u00e1 nh\u00e2n s\u1ebd ph\u1ea3i r\u1ea5t kh\u00f3 kh\u0103n \u0111\u1ec3 th\u1ef1c hi\u1ec7n.<\/p>\n

Ng\u01b0\u1eddi b\u00e1n \u0111\u1eb7c bi\u1ec7t k\u00eau g\u1ecdi c\u1ea3i thi\u1ec7n vi\u1ec7c x\u1eed l\u00fd ki\u1ec7n h\u00e0ng (54%), t\u1ed1c \u0111\u1ed9 giao h\u00e0ng (58%) v\u00e0 \u0111\u1ed9 tin c\u1eady t\u1ed5ng th\u1ec3 (55%).<\/p>\n

C\u1ea1nh tranh to\u00e0n c\u1ea7u l\u00e0m t\u0103ng th\u00eam \u00e1p l\u1ef1c l\u00ean ng\u01b0\u1eddi b\u00e1n \u0111\u1ecba ph\u01b0\u01a1ng<\/p>\n

Ng\u01b0\u1eddi b\u00e1n Vi\u1ec7t Nam c\u1ea3m th\u1ea5y \u00e1p l\u1ef1c c\u1ea1nh tranh t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u r\u00f5 r\u1ec7t h\u01a1n so v\u1edbi c\u00e1c n\u01b0\u1edbc trong khu v\u1ef1c. 80% b\u00e1o c\u00e1o \u00e1p l\u1ef1c cao ho\u1eb7c r\u1ea5t cao t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u01b0\u1edbc ngo\u00e0i, v\u1edbi vi\u1ec7c gi\u1ea3m gi\u00e1 (51%) v\u00e0 gi\u1ea3m kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb n\u1ec1n t\u1ea3ng (49%) l\u00e0 nh\u1eefng m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n

\u0110\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh, ng\u01b0\u1eddi b\u00e1n \u0111ang k\u00eau g\u1ecdi h\u1ed7 tr\u1ee3 c\u00f3 m\u1ee5c ti\u00eau, bao g\u1ed3m c\u00e1c chi\u1ebfn d\u1ecbch gi\u1ea3m gi\u00e1 v\u00e0 phi\u1ebfu qu\u00e0 t\u1eb7ng m\u1ea1nh m\u1ebd h\u01a1n (58%), \u01b0u \u0111\u00e3i d\u00e0nh ri\u00eang cho ng\u01b0\u1eddi b\u00e1n \u0111\u1ecba ph\u01b0\u01a1ng (51%) v\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn n\u00e2ng cao kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb (47%).<\/p>\n

H\u1ed7 tr\u1ee3 ch\u00ednh s\u00e1ch c\u0169ng \u0111\u01b0\u1ee3c coi l\u00e0 r\u1ea5t quan tr\u1ecdng, v\u1edbi 50% t\u00ecm ki\u1ebfm gi\u1ea3m thu\u1ebf c\u00f3 m\u1ee5c ti\u00eau v\u00e0 43% k\u00eau g\u1ecdi th\u1ef1c thi m\u1ea1nh m\u1ebd h\u01a1n ch\u1ed1ng l\u1ea1i c\u00e1c h\u00e0nh vi kh\u00f4ng c\u00f4ng b\u1eb1ng t\u1eeb n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

N\u0103m \u01b0u ti\u00ean ch\u00ednh cho giai \u0111o\u1ea1n th\u01b0\u01a1ng m\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ti\u1ebfp theo c\u1ee7a Vi\u1ec7t Nam<\/p>\n

Nghi\u00ean c\u1ee9u nh\u1ea5n m\u1ea1nh n\u0103m l\u0129nh v\u1ef1c m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh ch\u00ednh s\u00e1ch n\u00ean t\u1eadp trung v\u00e0o \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 b\u1ec1n b\u1ec9 trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng s\u1eb5n s\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5, \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e2n t\u00edch; li\u00ean k\u1ebft ph\u00ed n\u1ec1n t\u1ea3ng v\u1edbi k\u1ebft qu\u1ea3 r\u00f5 r\u00e0ng, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c; c\u1ea3i thi\u1ec7n \u0111\u1ed9 tin c\u1eady, t\u00ednh minh b\u1ea1ch v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a d\u1ecbch v\u1ee5 logistics; gh\u00e9p n\u1ed1i c\u00e1c t\u00ednh n\u0103ng tin c\u1eady v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u00f3 \u00fd ngh\u0129a; v\u00e0 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi b\u00e1n \u0111\u1ecba ph\u01b0\u01a1ng v\u1ec1 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb, thu\u1ebf c\u00f4ng b\u1eb1ng v\u00e0 b\u1ea3o v\u1ec7 ch\u1ed1ng l\u1ea1i c\u00e1c h\u00e0nh vi c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh.<\/p>\n

\u0110\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi n\u1ec1n t\u1ea3ng ng\u01b0\u1eddi b\u00e1n tr\u1ebb tu\u1ed5i am hi\u1ec3u c\u00f4ng ngh\u1ec7 v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n, l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Vi\u1ec7t Nam s\u1eb5n s\u00e0ng ph\u00e1t tri\u1ec3n kh\u00f4ng ch\u1ec9 nhanh ch\u00f3ng m\u00e0 c\u00f2n b\u1ec1n v\u1eefng, v\u1edbi s\u1ef1 \u0111\u1ea7u t\u01b0 chung t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng, nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh ch\u00ednh s\u00e1ch v\u00e0 ng\u01b0\u1eddi b\u00e1n \u0111\u1ea3m b\u1ea3o vai tr\u00f2 l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 n\u0103ng \u0111\u1ed9ng nh\u1ea5t \u0110\u00f4ng Nam \u00c1.<\/p>\n

\u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 b\u00e1o c\u00e1o, vui l\u00f2ng truy c\u1eadp https:\/\/bit.ly\/VNEcommerce25<\/a><\/u>.<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 B\u00e1o c\u00e1o<\/p>\n

Nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t c\u1ee7a Milieu Insight xem x\u00e9t b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi b\u00e1n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a Vi\u1ec7t Nam, kh\u00e1m ph\u00e1 c\u00e1ch m\u1ed9t c\u01a1 s\u1edf ng\u01b0\u1eddi b\u00e1n tr\u1ebb, m\u1edf r\u1ed9ng nhanh ch\u00f3ng \u0111\u1ecbnh h\u01b0\u1edbng li\u00ean quan t\u1edbi chi ph\u00ed, c\u1ea1nh tranh, h\u1eadu c\u1ea7n, h\u1ed7 tr\u1ee3 n\u1ec1n t\u1ea3ng v\u00e0 s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn c\u1ee7a th\u1ecb tr\u01b0\u1eddng. B\u00e0n v\u1ec1 t\u00ednh s\u1eb5n s\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1, \u00e1p d\u1ee5ng n\u1ec1n t\u1ea3ng, th\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh ch\u00ednh s\u00e1ch, b\u00e1o c\u00e1o nh\u1ea5n m\u1ea1nh vai tr\u00f2 c\u1ee7a s\u1ef1 minh b\u1ea1ch v\u1ec1 chi ph\u00ed, h\u1eadu c\u1ea7n nh\u1ea5t qu\u00e1n, ch\u00ednh s\u00e1ch \u01b0u ti\u00ean ng\u01b0\u1eddi mua v\u00e0 h\u1ee3p t\u00e1c n\u1ec1n t\u1ea3ng s\u00e2u s\u1eafc h\u01a1n trong vi\u1ec7c th\u00fac \u0111\u1ea9y m\u1ee9c \u0111\u1ed9 b\u1ec1n b\u1ec9. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh n\u01a1i h\u1ec7 sinh th\u00e1i t\u0103ng t\u1ed1c ho\u1eb7c c\u1ea3n tr\u1edf t\u0103ng tr\u01b0\u1edfng, b\u00e1o c\u00e1o cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng cho c\u00e1c n\u1ec1n t\u1ea3ng, \u0111\u1ed1i t\u00e1c v\u00e0 c\u01a1 quan qu\u1ea3n l\u00fd \u0111ang t\u00ecm c\u00e1ch c\u1ee7ng c\u1ed1 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Vi\u1ec7t Nam \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, l\u00e2u d\u00e0i.<\/p>\n

Gi\u01a1\u0301i thi\u00ea\u0323u v\u00ea\u0300 Milieu Insight<\/p>\n

Milieu Insight l\u00e0 c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u to\u00e0n c\u1ea7u c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Singapore<\/span>, h\u1ed7 tr\u1ee3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i g\u1eafn k\u1ebft v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, cung c\u1ea5p th\u00f4ng tin kinh doanh nhanh ch\u00f3ng v\u00e0 c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng. C\u00f4ng ty \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c gi\u1ea3i th\u01b0\u1edfng nh\u01b0 Tech MVP c\u1ee7a Campaign Asia v\u00e0 C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a n\u0103m (GOLD), \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i nh\u1edd chuy\u00ean m\u00f4n nghi\u00ean c\u1ee9u \u0111o\u1ea1t gi\u1ea3i th\u01b0\u1edfng. C\u1ed1t l\u00f5i trong c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty l\u00e0 n\u1ec1n t\u1ea3ng ph\u1ea7n m\u1ec1m kh\u1ea3o s\u00e1t v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u1ea1nh m\u1ebd Canvas, cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c quan \u0111\u1ec3 thi\u1ebft k\u1ebf v\u00e0 ph\u00e2n ph\u1ed1i kh\u1ea3o s\u00e1t, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, tr\u1ef1c quan h\u00f3a v\u00e0 b\u00e1o c\u00e1o th\u00f4ng tin kinh doanh tr\u00ean c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u00e0 l\u0129nh v\u1ef1c kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y trao quy\u1ec1n cho c\u00e1c doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t, c\u00f3 t\u00e1c \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nghi\u00ean c\u1ee9u c\u1ee7a Milieu Insight cho th\u1ea5y c\u00e1ch nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1ebb, t\u0103ng tr\u01b0\u1edfng cao c\u1ee7a Vi\u1ec7t Nam \u0111ang \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng, kh\u00f4ng ch\u1ec9 t\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn c\u00e1c n\u1ec1n t\u1ea3ng, m\u00e0 c\u00f2n t\u00ecm d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n c\u00f3 th\u1ec3 […]\n","protected":false},"author":803,"featured_media":50415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-44640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nC\u00e1c 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