{"id":44552,"date":"2025-12-09T22:00:00","date_gmt":"2025-12-09T15:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/4840331_VI40331_11"},"modified":"2025-12-09T22:00:00","modified_gmt":"2025-12-09T15:00:00","slug":"comarch-duoc-vinh-danh-la-don-vi-co-hieu-suat-manh-trong-cuoc-danh-gia-cac-nen-tang-khach-hang-than-thiet-do-mot-cong-ty-nghien-cuu-doc-lap-thuc-hien","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/comarch-duoc-vinh-danh-la-don-vi-co-hieu-suat-manh-trong-cuoc-danh-gia-cac-nen-tang-khach-hang-than-thiet-do-mot-cong-ty-nghien-cuu-doc-lap-thuc-hien\/","title":{"rendered":"Comarch \u0111\u01b0\u1ee3c Vinh Danh l\u00e0 \u0110\u01a1n V\u1ecb C\u00f3 Hi\u1ec7u Su\u1ea5t M\u1ea1nh trong cu\u1ed9c \u0110\u00e1nh Gi\u00e1 C\u00e1c N\u1ec1n T\u1ea3ng Kh\u00e1ch H\u00e0ng Th\u00e2n Thi\u1ebft do m\u1ed9t C\u00f4ng Ty Nghi\u00ean C\u1ee9u \u0110\u1ed9c L\u1eadp th\u1ef1c hi\u1ec7n"},"content":{"rendered":"\n\n\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

KRAK\u00d3W, Ba Lan<\/span>, ng\u00e0y 9 th\u00e1ng M\u01b0\u1eddi Hai n\u0103m 2025<\/span> \/PRNewswire\/ — Comarch, c\u00f4ng ty cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p v\u00e0 d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 th\u00f4ng tin to\u00e0n c\u1ea7u, h\u00f4m nay v\u1eeba c\u00f4ng b\u1ed1 \u0111\u00e3 \u0111\u01b0\u1ee3c vinh danh l\u00e0 “Strong Performer” (\u0110\u01a1n V\u1ecb C\u00f3 Hi\u1ec7u Su\u1ea5t M\u1ea1nh) trong b\u00e1o c\u00e1o Forrester Wave\u2122: N\u1ec1n T\u1ea3ng Kh\u00e1ch H\u00e0ng Th\u00e2n Thi\u1ebft, Qu\u00fd IV n\u0103m 2025. B\u00e1o c\u00e1o do John Pedini<\/span> bi\u00ean so\u1ea1n n\u00e0y \u0111\u00e3 \u0111\u00e1nh gi\u00e1 c\u00e1c c\u00f4ng ty cung c\u1ea5p gi\u1ea3i ph\u00e1p v\u00e0 d\u1ecbch v\u1ee5 n\u1ed5i b\u1eadt nh\u1ea5t trong ng\u00e0nh nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c chuy\u00ean gia l\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p nh\u1ea5t cho nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/b><\/p>\n

T\u1ea7m Nh\u00ecn Chi\u1ebfn L\u01b0\u1ee3c <\/b><\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a Forrester, “Comarch l\u00e0 \u0111\u01a1n v\u1ecb ph\u00f9 h\u1ee3p nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p \u0111a th\u01b0\u01a1ng hi\u1ec7u, ho\u1ea1t \u0111\u1ed9ng tr\u00ean nhi\u1ec1u khu v\u1ef1c \u0111\u1ecba l\u00fd v\u00e0 quy m\u00f4 to\u00e0n c\u1ea7u, \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n s\u00e2u trong c\u00e1c l\u0129nh v\u1ef1c h\u00e0ng kh\u00f4ng, b\u00e1n l\u1ebb nhi\u00ean li\u1ec7u v\u00e0 d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh”.<\/p>\n

B\u00e1o c\u00e1o c\u0169ng n\u00eau r\u00f5 “Comarch coi c\u00f4ng ngh\u1ec7 kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 ch\u1ea5t x\u00fac t\u00e1c th\u00fac \u0111\u1ea9y tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (CX) v\u00e0 c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb (martech), t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n t\u1eadp trung v\u00e0o t\u1ef1 \u0111\u1ed9ng h\u00f3a, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 t\u00ednh m\u00f4-\u0111un”.<\/p>\n

S\u1ef1 Tham Gia c\u1ee7a C\u1ed9ng \u0110\u1ed3ng v\u00e0 Ng\u01b0\u1eddi D\u00f9ng<\/b><\/p>\n

Trong \u0111\u00e1nh gi\u00e1 n\u00e0y, Comarch \u0111\u00e3 \u0111\u1ea1t \u0111i\u1ec3m s\u1ed1 tuy\u1ec7t \u0111\u1ed1i \u1edf ti\u00eau ch\u00ed C\u1ed9ng \u0110\u1ed3ng. B\u00e1o c\u00e1o ghi nh\u1eadn r\u1eb1ng “Comarch c\u00f3 l\u1ecbch tr\u00ecnh s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp c\u1ef1c k\u1ef3 d\u00e0y \u0111\u1eb7c v\u00e0 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn l\u1edbn, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng t\u00ecm hi\u1ec3u v\u00e0 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t”.<\/p>\n

\u00d4ng Sami Nachawati<\/span>, Gi\u00e1m \u0110\u1ed1c T\u01b0 V\u1ea5n t\u1ea1i Comarch, cho bi\u1ebft: “Ch\u00fang t\u00f4i tin r\u1eb1ng v\u1ecb tr\u00ed c\u1ee7a Comarch trong \u0111\u00e1nh gi\u00e1 c\u1ee7a Forrester Wave<\/span> ph\u1ea3n \u00e1nh cam k\u1ebft ki\u00ean \u0111\u1ecbnh c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ed1i v\u1edbi s\u1ef1 xu\u1ea5t s\u1eafc v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt c\u0169ng nh\u01b0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i c\u1ee7a c\u00e1c doanh nghi\u1ec7p to\u00e0n c\u1ea7u. Ch\u00fang t\u00f4i t\u1eadp trung khai th\u00e1c AI v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng d\u1ea1ng m\u00f4-\u0111un, c\u00f3 kh\u1ea3 n\u0103ng c\u1ea5u h\u00ecnh cao, gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 linh ho\u1ea1t c\u1ea7n thi\u1ebft \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i.”<\/p>\n

Truy c\u1eadp B\u00e1o C\u00e1o \u0110\u1ea7y \u0110\u1ee7 <\/b><\/p>\n

\u0110\u1ec3 xem to\u00e0n b\u1ed9 n\u1ed9i dung \u0111\u00e1nh gi\u00e1 v\u00e0 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 v\u1ecb tr\u00ed c\u1ee7a Comarch, h\u00e3y truy c\u1eadp b\u1ea3n \u0111\u1ea7y \u0111\u1ee7 The Forrester Wave\u2122 : N\u1ec1n T\u1ea3ng Kh\u00e1ch H\u00e0ng Th\u00e2n Thi\u1ebft, b\u00e1o c\u00e1o Qu\u00fd IV n\u0103m 2025 t\u1ea1i \u0111\u00e2y: https:\/\/www.comarch.com\/trade-and-services\/loyalty-marketing\/resources\/forrester-wave-loyalty-platforms-q4-2025\/<\/a><\/p>\n

Forrester kh\u00f4ng ch\u1ee9ng th\u1ef1c b\u1ea5t k\u1ef3 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0o c\u00f3 trong c\u00e1c \u1ea5n ph\u1ea9m nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh v\u00e0 kh\u00f4ng khuy\u00ean b\u1ea5t k\u1ef3 ai l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea5t k\u1ef3 c\u00f4ng ty ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u n\u00e0o d\u1ef1a tr\u00ean x\u1ebfp h\u1ea1ng c\u00f3 trong c\u00e1c \u1ea5n ph\u1ea9m \u0111\u00f3. Th\u00f4ng tin \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean nh\u1eefng ngu\u1ed3n th\u00f4ng tin t\u1ed1t nh\u1ea5t hi\u1ec7n c\u00f3. \u00dd ki\u1ebfn ph\u1ea3n \u00e1nh ph\u00e1n \u0111o\u00e1n t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3 v\u00e0 c\u00f3 th\u1ec3 thay \u0111\u1ed5i. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin, vui l\u00f2ng xem n\u1ed9i dung v\u1ec1 t\u00ednh kh\u00e1ch quan c\u1ee7a Forrester t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Comarch<\/b><\/p>\n

Comarch \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1993 t\u1ea1i Krak\u00f3w, Ba Lan. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty CNTT l\u1edbn nh\u1ea5t ch\u00e2u \u00c2u v\u00e0 hi\u1ec7n \u0111ang tri\u1ec3n khai c\u00e1c d\u1ef1 \u00e1n cho nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u c\u1ee7a Ba Lan v\u00e0 qu\u1ed1c t\u1ebf trong c\u00e1c l\u0129nh v\u1ef1c kinh t\u1ebf quan tr\u1ecdng nh\u1ea5t. H\u00e0ng ch\u1ee5c ngh\u00ecn th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u1edf h\u01a1n 100 qu\u1ed1c gia tr\u00ean 6 ch\u00e2u l\u1ee5c \u0111\u00e3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a Comarch, trong s\u1ed1 \u0111\u00f3 c\u00f3: Allianz, Auchan, BNP Paribas Fortis, BP, Carrefour, S\u00e2n bay Heathrow, Heineken, ING v\u00e0 LG U+, Orange, Telef\u00f3nica, T-Mobile, Vodafone.<\/p>\n

TH\u00d4NG TIN LI\u00caN H\u1ec6: michal.ostasz@comarch.com<\/a> <\/p>\n

Logo – https:\/\/mma.prnasia.com\/media2\/1120901\/COMARCH_Logo.jpg?p=medium600<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

KRAK\u00d3W, Ba Lan, ng\u00e0y 9 th\u00e1ng M\u01b0\u1eddi Hai n\u0103m 2025 \/PRNewswire\/ — Comarch, c\u00f4ng ty cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p v\u00e0 d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 th\u00f4ng tin to\u00e0n c\u1ea7u, h\u00f4m nay v\u1eeba c\u00f4ng b\u1ed1 \u0111\u00e3 \u0111\u01b0\u1ee3c vinh danh l\u00e0 “Strong Performer” (\u0110\u01a1n V\u1ecb C\u00f3 Hi\u1ec7u Su\u1ea5t M\u1ea1nh) trong b\u00e1o c\u00e1o Forrester Wave\u2122: N\u1ec1n T\u1ea3ng Kh\u00e1ch H\u00e0ng 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