{"id":44477,"date":"2025-12-05T21:31:00","date_gmt":"2025-12-05T14:31:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/4839464_VI39464_11"},"modified":"2025-12-05T21:31:00","modified_gmt":"2025-12-05T14:31:00","slug":"bao-cao-thong-ke-cua-wfdsa-cho-thay-hoat-dong-ban-hang-truc-tiep-van-on-dinh-trong-nam-2024-trong-boi-canh-kinh-te-toan-cau-thay-doi","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/bao-cao-thong-ke-cua-wfdsa-cho-thay-hoat-dong-ban-hang-truc-tiep-van-on-dinh-trong-nam-2024-trong-boi-canh-kinh-te-toan-cau-thay-doi\/","title":{"rendered":"B\u00c1O C\u00c1O TH\u1ed0NG K\u00ca C\u1ee6A WFDSA CHO TH\u1ea4Y HO\u1ea0T \u0110\u1ed8NG B\u00c1N H\u00c0NG TR\u1ef0C TI\u1ebeP V\u1eaaN \u1ed4N \u0110\u1ecaNH TRONG N\u0102M 2024 TRONG B\u1ed0I C\u1ea2NH KINH T\u1ebe TO\u00c0N C\u1ea6U THAY \u0110\u1ed4I"},"content":{"rendered":"<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2838693\/wfdsa_logo_01_Logo.jpg?p=medium600\" border=\"0\" alt title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"prntac\"><i>LI\u00caN \u0110O\u00c0N C\u00c1C HI\u1ec6P H\u1ed8I B\u00c1N H\u00c0NG TR\u1ef0C TI\u1ebeP TH\u1ebe GI\u1edaI C\u00d4NG B\u1ed0 B\u00c1O C\u00c1O TH\u01af\u1edcNG NI\u00caN M\u1edaI NH\u1ea4T V\u1ec0 HO\u1ea0T \u0110\u1ed8NG NG\u00c0NH TR\u00caN PH\u1ea0M VI TO\u00c0N C\u1ea6U TRONG \u0110\u00d3 CHO TH\u1ea4Y D\u1ea4U HI\u1ec6U \u1ed4N \u0110\u1ecaNH<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">WASHINGTON<\/span><\/span>, <span class=\"legendSpanClass\">ng\u00e0y 5 th\u00e1ng 12 n\u0103m 2025<\/span> \/PRNewswire\/ &#8212; Li\u00ean \u0111o\u00e0n c\u00e1c Hi\u1ec7p h\u1ed9i B\u00e1n h\u00e0ng Tr\u1ef1c ti\u1ebfp Th\u1ebf gi\u1edbi (WFDSA), hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng m\u1ea1i to\u00e0n c\u1ea7u \u0111\u1ea1i di\u1ec7n cho ng\u00e0nh b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp trong 47 n\u0103m qua, \u0111\u00e3 c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o th\u1ed1ng k\u00ea m\u1edbi nh\u1ea5t, trong \u0111\u00f3 cho th\u1ea5y ti\u1ec1m n\u0103ng &nbsp;t\u0103ng tr\u01b0\u1edfng v\u00e0 xu h\u01b0\u1edbng \u1ed5n \u0111\u1ecbnh tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u.&nbsp; Doanh s\u1ed1 tr\u1ef1c ti\u1ebfp v\u1eabn \u1edf m\u1ee9c kho\u1ea3ng 164 t\u1ef7 \u0111\u00f4 la th\u00f4ng qua ho\u1ea1t \u0111\u1ed9ng b\u00e1n l\u1ebb to\u00e0n c\u1ea7u, t\u0103ng 675 tri\u1ec7u \u0111\u00f4 la so v\u1edbi doanh s\u1ed1 tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, v\u1edbi 45% c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o \u1edf m\u1ee9c t\u0103ng.&nbsp; S\u1ed1 l\u01b0\u1ee3ng c\u00e1c \u0111\u01a1n v\u1ecb, c\u00e1 nh\u00e2n l\u00e0 \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng \u0111\u1ed9c l\u1eadp t\u0103ng nh\u1eb9 so v\u1edbi n\u0103m ngo\u00e1i, l\u00ean 104,3 tri\u1ec7u, trong \u0111\u00f3 72,1% l\u00e0 ph\u1ee5 n\u1eef.&nbsp;<\/p>\n<p>&#8220;Ch\u00fang t\u00f4i t\u1ef1 h\u00e0o \u0111\u1ea1i di\u1ec7n cho m\u1ed9t ng\u00e0nh \u0111ang t\u1ea1o c\u01a1 h\u1ed9i cho h\u01a1n 100 tri\u1ec7u doanh nh\u00e2n &#8211; t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho gia \u0111\u00ecnh h\u1ecd c\u0169ng nh\u01b0 \u0111\u00f3ng g\u00f3p cho c\u00e1c \u0111\u1ecba b\u00e0n n\u01a1i ch\u00fang t\u00f4i ho\u1ea1t \u0111\u1ed9ng&#8221;, Ch\u1ee7 t\u1ecbch WFDSA ki\u00eam T\u1ed5ng gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh T\u1eadp \u0111o\u00e0n <span class=\"xn-person\">Shaklee Roger Barnett<\/span> ph\u00e1t bi\u1ec3u. &#8220;Hoa K\u1ef3 v\u1eabn ti\u1ebfp t\u1ee5c l\u00e0 th\u1ecb tr\u01b0\u1eddng th\u1ed1ng tr\u1ecb th\u1ebf gi\u1edbi, nh\u01b0ng ch\u00fang t\u00f4i c\u0169ng \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng y\u1ebfu nh\u01b0 <span class=\"xn-location\">Brazil<\/span>, \u1ea4n \u0110\u1ed9 v\u00e0 Trung Qu\u1ed1c \u0111\u1ea1i l\u1ee5c.&#8221;<\/p>\n<p>Khu v\u1ef1c Ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng ti\u1ebfp t\u1ee5c l\u00e0 khu v\u1ef1c c\u00f3 th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c qu\u1ed1c gia m\u1edbi n\u1ed5i nh\u01b0 <span class=\"xn-location\">Malaysia<\/span>, nh\u01b0ng Ch\u00e2u M\u1ef9 ch\u00ednh l\u00e0 khu v\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1ea5t trong n\u0103m 2024. Ngo\u00e0i ra, s\u1ed1 l\u01b0\u1ee3ng c\u00e1c &#8220;th\u1ecb tr\u01b0\u1eddng t\u1ef7 \u0111\u00f4&#8221; trong n\u0103m 2024 v\u1eabn gi\u1eef nguy\u00ean \u1edf con s\u1ed1 21. B\u00e1o c\u00e1o th\u1ed1ng k\u00ea n\u00e0y r\u00e0 so\u00e1t s\u1ef1 thay \u0111\u1ed5i v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc gi\u1eefa c\u00e1c doanh nh\u00e2n b\u00e1n h\u00e0ng \u0111\u1ed9c l\u1eadp v\u00e0 c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m. C\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb to\u00e0n ng\u00e0nh c\u00f9ng c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 m\u1ef9 ph\u1ea9m \u2013 bao g\u1ed3m c\u1ea3&nbsp;c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p H\u00e0n Qu\u1ed1c (K-beauty).&nbsp;<\/p>\n<p>&#8220;V\u1edbi chi ph\u00ed kh\u1edfi nghi\u1ec7p t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p, s\u1ef1 \u1ee7ng h\u1ed9 m\u1ea1nh m\u1ebd c\u1ee7a c\u1ed9ng \u0111\u1ed3ng v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp l\u00e0 m\u1ed9t con \u0111\u01b0\u1eddng b\u1ec1n v\u1eefng v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi c\u00e1c doanh nh\u00e2n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u1ee5 n\u1eef, v\u00e0 ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u nam gi\u1edbi c\u00f9ng tham gia ho\u1ea1t \u0111\u1ed9ng&#8221;, <span class=\"xn-person\">Shaila Manyam<\/span>, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a WFDSA, nh\u1eadn \u0111\u1ecbnh.&nbsp; &nbsp;<\/p>\n<p>Nghi\u00ean c\u1ee9u n\u00e0y l\u00e0 t\u1eadp h\u1ee3p c\u00e1c d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin chi ti\u1ebft mang t\u00ednh quy\u1ebft \u0111\u1ecbnh cho ng\u00e0nh \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb 55 th\u1ecb tr\u01b0\u1eddng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, trong \u0111\u00f3 d\u1ef1 \u0111o\u00e1n c\u00e1c y\u1ebfu t\u1ed1 ti\u1ec1m \u1ea9n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u00e0nh trong n\u0103m 2025 nh\u01b0 t\u00e1c \u0111\u1ed9ng c\u1ee7a thu\u1ebf quan v\u00e0 th\u01b0\u01a1ng m\u1ea1i to\u00e0n c\u1ea7u, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 quan t\u00e2m ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng.&nbsp; B\u00e1o c\u00e1o th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea1i <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=vi&amp;o=4572742-1&amp;h=2186359871&amp;u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4572742-1%26h%3D380154360%26u%3Dhttp%253A%252F%252Fwww.wfdsa.org%252Fglobal-statistics%26a%3Dhttp%253A%252F%252Fwww.wfdsa.org%252Fglobal-statistics&amp;a=http%3A%2F%2Fwww.wfdsa.org%2Fglobal-statistics\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.wfdsa.org\/global-statistics<\/a><\/p>\n<p class=\"prntac\"><b><u>TH\u00d4NG TIN NHANH<\/u><\/b><\/p>\n<ul type=\"disc\">\n<li><b>Doanh s\u1ed1 b\u00e1n l\u1ebb to\u00e0n c\u1ea7u n\u0103m 2024<\/b>: 163,9 t\u1ef7 \u0111\u00f4 la (v\u1ec1 c\u01a1 b\u1ea3n kh\u00f4ng \u0111\u1ed5i so v\u1edbi n\u0103m 2023)<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li><b>10 th\u1ecb tr\u01b0\u1eddng h\u00e0ng \u0111\u1ea7u:<\/b><\/li>\n<\/ul>\n<ol type=\"1\">\n<li>Hoa K\u1ef3<\/li>\n<li>\u0110\u1ee9c<\/li>\n<li>Trung Qu\u1ed1c \u0111\u1ea1i l\u1ee5c<\/li>\n<li>H\u00e0n Qu\u1ed1c<\/li>\n<li><span class=\"xn-location\">Malaysia<\/span><\/li>\n<li>Nh\u1eadt B\u1ea3n<\/li>\n<li><span class=\"xn-location\">Brazil<\/span><\/li>\n<li><span class=\"xn-location\">Mexico<\/span><\/li>\n<li>Ph\u00e1p<\/li>\n<li>Khu v\u1ef1c \u0110\u00e0i Loan<\/li>\n<\/ol>\n<ul type=\"disc\">\n<li><b>Th\u1ecb ph\u1ea7n: <\/b>21 th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1t doanh s\u1ed1 1 t\u1ef7 \u0111\u00f4 la tr\u1edf l\u00ean, chi\u1ebfm 92% doanh s\u1ed1 to\u00e0n c\u1ea7u <\/li>\n<li><b>C\u00e1c ng\u00e0nh h\u00e0ng ch\u00ednh: <\/b>Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, M\u1ef9 ph\u1ea9m &amp; Ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, \u0110\u1ed3 gia d\u1ee5ng &amp; c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 tu\u1ed5i th\u1ecd cao<\/li>\n<li><b>\u0110\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng \u0111\u1ed9c l\u1eadp<\/b>: 104,3 tri\u1ec7u (t\u0103ng 0,1%); 72,1% l\u00e0 n\u1eef.<\/li>\n<\/ul>\n<p><b>Li\u00ean h\u1ec7<\/b>:<br \/><span class=\"xn-person\">Maureen Paniagua<\/span><br \/>Gi\u00e1m \u0111\u1ed1c Th\u00e0nh vi\u00ean<br \/><a href=\"mailto:mpaniagua@wfdsa.org\" target=\"_blank\" rel=\"nofollow\">mpaniagua@wfdsa.org<\/a><\/p>\n<p><b>Gi\u1edbi thi\u1ec7u v\u1ec1 WFDSA<br \/><\/b>Li\u00ean \u0111o\u00e0n c\u00e1c Hi\u1ec7p h\u1ed9i B\u00e1n h\u00e0ng Tr\u1ef1c ti\u1ebfp Th\u1ebf gi\u1edbi (World Federation of Direct Selling Associations &#8211; WFDSA) l\u00e0 hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng m\u1ea1i to\u00e0n c\u1ea7u c\u1ee7a ng\u00e0nh b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau duy tr\u00ec c\u00e1c ti\u00eau chu\u1ea9n cao nh\u1ea5t v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c ngh\u1ec1 nghi\u1ec7p, b\u1ea3o v\u1ec7 l\u1ee3i \u00edch c\u1ee7a ng\u00e0nh v\u00e0 quy t\u1ee5 h\u01a1n 55 Hi\u1ec7p h\u1ed9i b\u00e1n l\u1ebb qu\u1ed1c gia c\u00f9ng c\u00e1c c\u00f4ng ty n\u1ed5i ti\u1ebfng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1978 v\u1edbi tr\u1ee5 s\u1edf ch\u00ednh \u0111\u1eb7t t\u1ea1i <span class=\"xn-location\">Washington, D.C.<\/span>, WFDSA l\u00e0 ngu\u1ed3n th\u00f4ng tin v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n tin c\u1eady h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 v\u00e0 d\u00e0nh cho ng\u00e0nh b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 WFDSA t\u1ea1i&nbsp;<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=vi&amp;o=4572742-1&amp;h=2609872725&amp;u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4572742-1%26h%3D4278876056%26u%3Dhttps%253A%252F%252Fwww.wfdsa.org%26a%3Dwww.wfdsa.org&amp;a=www.wfdsa.org\" target=\"_blank\" rel=\"nofollow\">www.wfdsa.org<\/a>.<\/p>\n<p>Logo &#8211; <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=vi&amp;o=4572742-1&amp;h=3947409138&amp;u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4572742-1%26h%3D2208197247%26u%3Dhttps%253A%252F%252Fmma.prnewswire.com%252Fmedia%252F2838693%252Fwfdsa_logo_01_Logo.jpg%26a%3Dhttps%253A%252F%252Fmma.prnewswire.com%252Fmedia%252F2838693%252Fwfdsa_logo_01_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2838693%2Fwfdsa_logo_01_Logo.jpg\" target=\"_blank\" 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