{"id":43473,"date":"2025-11-10T09:00:00","date_gmt":"2025-11-10T02:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/4814960_VI14960_11"},"modified":"2025-11-10T09:00:00","modified_gmt":"2025-11-10T02:00:00","slug":"nrf-2026-apac-tro-lai-singapore-cong-bo-chu-de-the-next-now-cua-doi-moi-ban-le","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/nrf-2026-apac-tro-lai-singapore-cong-bo-chu-de-the-next-now-cua-doi-moi-ban-le\/","title":{"rendered":"NRF 2026 APAC tr\u1edf l\u1ea1i Singapore, c\u00f4ng b\u1ed1 ch\u1ee7 \u0111\u1ec1 &#8220;The Next Now&#8221; c\u1ee7a \u0111\u1ed5i m\u1edbi b\u00e1n l\u1ebb"},"content":{"rendered":"<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2814084\/NRF26_APAC_Brand_Logo_Horizontal_Red_Logo.jpg?p=medium600\" border=\"0\" alt title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>SINGAPORE,&nbsp;ng\u00e0y 10 th\u00e1ng 11 n\u0103m 2025&nbsp;\/PRNewswire\/ &#8211;&nbsp;Sau hai n\u0103m t\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng vang d\u1ed9i v\u00e0 tr\u1edf th\u00e0nh s\u1ef1 ki\u1ec7n b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u d\u00e0nh cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o, nh\u00e0 \u0111\u1ed5i m\u1edbi v\u00e0 nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb t\u1ea1i khu v\u1ef1c ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng,&nbsp;<a href=\"https:\/\/nrfbigshowapac.nrf.com\/\" target=\"_blank\" rel=\"nofollow\"><b><span id=\"spanHghlteba5\">NRF 2026: Retail&#8217;s Big Show Asia Pacific<\/span><\/b><\/a>&nbsp;s\u1ebd tr\u1edf l\u1ea1i <span class=\"xn-location\">Singapore<\/span> t\u1eeb ng\u00e0y 2\u20134 th\u00e1ng 6 n\u0103m 2026, quy t\u1ee5 h\u01a1n 11.000 chuy\u00ean gia b\u00e1n l\u1ebb \u0111\u1ebfn t\u1eeb 80 qu\u1ed1c gia trong ba ng\u00e0y h\u1ecdc h\u1ecfi, kh\u00e1m ph\u00e1 v\u00e0 k\u1ebft n\u1ed1i mang t\u00ednh \u0111\u1ed9t ph\u00e1.<\/p>\n<p>Ch\u1ee7 \u0111\u1ec1 s\u1ef1 ki\u1ec7n n\u0103m 2026 &#8220;The Next Now&#8221; (t\u1ea1m d\u1ecbch: Hi\u1ec7n t\u1ea1i k\u1ebf ti\u1ebfp) ph\u1ea3n \u00e1nh b\u1ed1i c\u1ea3nh khu v\u1ef1c ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (APAC) \u0111ang \u1edf ng\u01b0\u1ee1ng chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi t\u1ea7ng l\u1edbp trung l\u01b0u \u0111ang m\u1edf r\u1ed9ng nhanh ch\u00f3ng, d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t 3,5 t\u1ef7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong th\u1eadp k\u1ef7 t\u1edbi. S\u1ef1 thay \u0111\u1ed5i&nbsp;nh\u00e2n kh\u1ea9u h\u1ecdc n\u00e0y \u0111ang \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 \u0111\u1ea7u t\u01b0 c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0o c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u1ea1i NRF 2026 APAC, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb s\u1ebd c\u00f9ng kh\u00e1m ph\u00e1 c\u00e1ch n\u1eafm b\u1eaft \u0111\u1ed9ng l\u1ef1c ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ee9t ph\u00e1 th\u00e0nh c\u00f4ng.<\/p>\n<p>&#8220;Ng\u00e0nh b\u00e1n l\u1ebb khu v\u1ef1c APAC \u0111ang d\u1eabn d\u1eaft&nbsp;nh\u1ecbp \u0111\u1ed9 ph\u00e1t tri\u1ec3n, v\u00e0 c\u1ea3 th\u1ebf gi\u1edbi \u0111ang h\u01b0\u1edbng v\u1ec1 khu v\u1ef1c n\u00e0y \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng k\u1ebf ti\u1ebfp&#8221;, \u00f4ng Ryf Quail, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh khu v\u1ef1c APAC c\u1ee7a Comexposium chia s\u1ebb. &#8220;V\u1edbi ch\u1ee7 \u0111\u1ec1 &#8216;The Next Now&#8217;, NRF 2026 APAC s\u1ebd gi\u1edbi thi\u1ec7u c\u00e1ch c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111ang bi\u1ebfn d\u1eef li\u1ec7u, thi\u1ebft k\u1ebf v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o k\u1ef9 thu\u1eadt s\u1ed1 th\u00e0nh b\u1ea3n thi\u1ebft k\u1ebf cho t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i&#8221;.<\/p>\n<p>B\u01b0\u1edbc v\u00e0o &#8220;The Next Now&#8221; c\u1ee7a \u0111\u1ed5i m\u1edbi b\u00e1n l\u1ebb<\/p>\n<p>Tr\u1ea3i r\u1ed9ng tr\u00ean di\u1ec7n t\u00edch 23.000 m\u00e9t vu\u00f4ng c\u1ee7a hai t\u1ea7ng t\u1ea1i Trung t\u00e2m H\u1ed9i ngh\u1ecb <span class=\"xn-person\">Marina Bay Sands<\/span>, h\u1ed9i ngh\u1ecb k\u00e9o d\u00e0i ba ng\u00e0y s\u1ebd c\u00f3&nbsp;11 phi\u00ean ph\u00e1t bi\u1ec3u ch\u00ednh do c\u00e1c l\u00e3nh \u0111\u1ea1o c\u1ea5p cao to\u00e0n c\u1ea7u tr\u00ecnh b\u00e0y,&nbsp;18 phi\u00ean th\u1ea3o lu\u1eadn chuy\u00ean \u0111\u1ec1 v\u00e0&nbsp;12 phi\u00ean th\u1ea3o lu\u1eadn b\u00e0n tr\u00f2n \u0111\u1ed9c quy\u1ec1n&nbsp;d\u00e0nh cho kh\u00e1ch m\u1eddi, bao qu\u00e1t&nbsp;15 ch\u1ee7 \u0111\u1ec1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ng\u00e0y nay, bao g\u1ed3m:<\/p>\n<ul type=\"disc\">\n<li>AI t\u00e1c nh\u00e2n (Agentic AI) v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u2013 hi\u1ec3u r\u00f5 v\u1ec1 th\u1ebf h\u1ec7 AI m\u1edbi nh\u1ea5t<\/li>\n<li>T\u00e1c \u0111\u1ed9ng c\u1ee7a AI \u0111\u1ed1i v\u1edbi ng\u00e0nh b\u00e1n l\u1ebb \u2013 s\u1ef1 v\u01b0\u1ee3t tr\u1ed9i theo chi\u1ec1u d\u1ecdc v\u00e0 chuy\u1ec3n \u0111\u1ed5i v\u1ec1 t\u1ed5 ch\u1ee9c<\/li>\n<li>Si\u00eau tr\u1ea3i nghi\u1ec7m \u2013 s\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eafm ch\u00ecm c\u1ea3m x\u00fac<\/li>\n<li>Th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi \u2013 hi\u1ec7n th\u00e2n c\u1ee7a s\u1ef1 ph\u1ee9c t\u1ea1p<\/li>\n<\/ul>\n<p>Tri\u1ec3n l\u00e3m c\u00f3 nh\u1eefng n\u00e9t n\u1ed5i b\u1eadt sau:<\/p>\n<ul type=\"disc\">\n<li><b>Khu \u0111\u1ed5i m\u1edbi d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng (M\u1edaI!)<\/b>&nbsp;\u2013 Kh\u00e1m ph\u00e1 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c v\u00e0 b\u00e1n l\u1ebb.<\/li>\n<li><b>Khu tr\u01b0ng b\u00e0y c\u1ee7a nh\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o<\/b>&nbsp;\u2013 Quy m\u00f4 m\u1edf r\u1ed9ng th\u00eam 40% so v\u1edbi n\u0103m tr\u01b0\u1edbc, tr\u01b0ng b\u00e0y 42 \u0111\u1ed5i m\u1edbi b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, t\u1ea5t c\u1ea3 \u0111\u1ec1u ho\u00e0n to\u00e0n m\u1edbi cho n\u0103m 2026.<\/li>\n<li><b>Khu v\u1ef1c \u0111\u1ed1i t\u00e1c c\u1ee7a NRF APAC<\/b><b> (M\u1edaI!)<\/b>&nbsp;\u2013 Khu v\u1ef1c ri\u00eang t\u01b0 k\u1ebft n\u1ed1i nh\u00e0 b\u00e1n l\u1ebb v\u1edbi \u0111\u1ed1i t\u00e1c trong ng\u00e0nh, c\u00e1c \u0111\u01a1n v\u1ecb h\u1ed7 tr\u1ee3 t\u0103ng t\u1ed1c v\u00e0 chuy\u00ean gia h\u1ed7 tr\u1ee3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li><b>Khu gian h\u00e0ng qu\u1ed1c gia<\/b>&nbsp;\u0111\u1ea1i di\u1ec7n cho Vi\u1ec7t Nam, <span class=\"xn-location\">Australia<\/span>, H\u00e0n Qu\u1ed1c, Ph\u00e1p, Trung Qu\u1ed1c v\u00e0 <span class=\"xn-location\">Singapore<\/span>.<\/li>\n<\/ul>\n<p>C\u00e1c \u0111\u1ea1i bi\u1ec3u&nbsp;s\u1ebd c\u00f3 th\u00eam nhi\u1ec1u c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i m\u1edf r\u1ed9ng trong su\u1ed1t s\u1ef1 ki\u1ec7n \u2013 t\u1eeb c\u00e1c bu\u1ed5i g\u1eb7p g\u1ee1 \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc v\u00e0 khu v\u1ef1c k\u1ebft n\u1ed1i ri\u00eang t\u01b0, \u0111\u1ebfn c\u00e1c gi\u1edd giao l\u01b0u h\u00e0ng ng\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 bi\u1ebfn nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n \u00fd ngh\u0129a th\u00e0nh c\u00e1c m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c kinh&nbsp;doanh b\u1ec1n v\u1eefng.<\/p>\n<p>Ngo\u00e0i ra, NRF APAC CEO Club, di\u1ec5n \u0111\u00e0n uy t\u00edn ch\u1ec9 d\u00e0nh cho kh\u00e1ch m\u1eddi gi\u1edbi h\u1ea1n 100 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh trong ng\u00e0nh b\u00e1n l\u1ebb, c\u0169ng s\u1ebd tr\u1edf l\u1ea1i \u0111\u1ec3 mang \u0111\u1ebfn m\u1ed9t m\u00f4i tr\u01b0\u1eddng th\u00e2n m\u1eadt cho c\u00e1c l\u00e3nh \u0111\u1ea1o h\u00e0ng \u0111\u1ea7u trao \u0111\u1ed5i nh\u1eefng th\u00f4ng tin chi ti\u1ebft, th\u1ea3o lu\u1eadn chi\u1ebfn l\u01b0\u1ee3c, v\u00e0 th\u00fac \u0111\u1ea9y h\u1ee3p t\u00e1c khu v\u1ef1c.<\/p>\n<p>S\u00e2n kh\u1ea5u to\u00e0n c\u1ea7u cho th\u1ebf l\u1ef1c khu v\u1ef1c<\/p>\n<p>&#8220;Ng\u00e0nh b\u00e1n l\u1ebb khu v\u1ef1c APAC \u0111ang ph\u00e1t tri\u1ec3n nhanh h\u01a1n b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o tr\u00ean th\u1ebf gi\u1edbi&#8221;, \u00f4ng <span class=\"xn-person\">Samuel Kim<\/span>, Ph\u00f3 ch\u1ee7 t\u1ecbch ki\u00eam CEO t\u1eadp \u0111o\u00e0n c\u1ee7a Lotte Retail cho bi\u1ebft. &#8220;NRF 2026 APAC t\u00f4n vinh s\u1ef1 n\u0103ng \u0111\u1ed9ng \u0111\u00f3 \u2013 \u0111\u00f3 l\u00e0 n\u01a1i \u00fd t\u01b0\u1edfng bi\u1ebfn th\u00e0nh h\u00e0nh \u0111\u1ed9ng, v\u00e0 l\u00e0 n\u01a1i kh\u1edfi ngu\u1ed3n cho l\u00e0n s\u00f3ng chuy\u1ec3n \u0111\u1ed5i ng\u00e0nh b\u00e1n l\u1ebb ti\u1ebfp theo&#8221;.<\/p>\n<p>NRF 2026 APAC \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi m\u1ed9t h\u1ed9i \u0111\u1ed3ng c\u1ed1 v\u1ea5n quy\u1ec1n l\u1ef1c g\u1ed3m c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o trong ng\u00e0nh b\u00e1n l\u1ebb nh\u01b0 <span class=\"xn-person\">Nandita Sinha<\/span> (Myntra),&nbsp;Eva Baquedano (Loewe),&nbsp;Jonathan Burks (Coupang) v\u00e0&nbsp;Rio Popeye Inaba (Suntory).<\/p>\n<p>V\u00e9 All-Access Pass (v\u00e9 kh\u00f4ng gi\u1edbi h\u1ea1n) s\u1ebd m\u1edf b\u00e1n t\u1eeb ng\u00e0y <span id=\"spanHghlt60f6\">10<\/span> th\u00e1ng 12 n\u0103m 2025, cho ph\u00e9p kh\u00e1ch tham quan tr\u1ea3i nghi\u1ec7m t\u1ea5t c\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a NRF APAC. H\u1ecdc h\u1ecfi tr\u1ef1c ti\u1ebfp t\u1eeb nh\u1eefng nh\u00e0 \u0111\u1ed5i m\u1edbi b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, ti\u1ebfp thu nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y&nbsp;doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n nhanh h\u01a1n, v\u00e0 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb tr\u1ef1c ti\u1ebfp trong ba ng\u00e0y v\u1edbi nh\u1eefng n\u1ed9i dung v\u00e0 ho\u1ea1t \u0111\u1ed9ng k\u1ebft n\u1ed1i mang t\u00ednh \u0111\u1ed9t ph\u00e1.<\/p>\n<p>100 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean \u0111\u0103ng k\u00fd s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m th\u00eam <span class=\"xn-money\">749 USD<\/span> cho v\u00e9 tham d\u1ef1 c\u1ed9ng v\u1edbi kho\u1ea3n h\u1ed7 tr\u1ee3 chi ph\u00ed di chuy\u1ec3n l\u00ean \u0111\u1ebfn <span class=\"xn-money\">200 USD<\/span>.<\/p>\n<p>Gi\u1edbi thi\u1ec7u v\u1ec1 NRF 2026: Retail&#8217;s Big Show Asia Pacific<\/p>\n<p>S\u1ef1 ki\u1ec7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb t\u1ea1i khu v\u1ef1c ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng s\u1ebd di\u1ec5n ra t\u1ea1i <span class=\"xn-location\">Singapore<\/span> t\u1eeb ng\u00e0y 2\u20134 th\u00e1ng 6 n\u0103m 2026. S\u1ef1 ki\u1ec7n t\u1ea1i khu v\u1ef1c Ch\u00e2u \u00c1 &#8211; Th\u00e1i B\u00ecnh D\u01b0\u01a1ng quy t\u1ee5 c\u00e1c \u0111\u01a1n v\u1ecb h\u00e0ng \u0111\u1ea7u ng\u00e0nh b\u00e1n l\u1ebb t\u1eeb kh\u1eafp khu v\u1ef1c \u0111\u1ec3 c\u00f9ng h\u1ee3p t\u00e1c tr\u00ean m\u1ed9t s\u00e2n kh\u1ea5u chung c\u1ee7a to\u00e0n khu v\u1ef1c, n\u01a1i c\u00f3 nh\u1eefng th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t th\u1ebf gi\u1edbi. C\u00e1c chuy\u00ean gia b\u00e1n l\u1ebb c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o h\u00e0ng \u0111\u1ea7u ng\u00e0nh b\u00e1n l\u1ebb trong m\u1ed9t h\u1ed9i ngh\u1ecb k\u00e9o d\u00e0i ba ng\u00e0y, m\u1ed9t tri\u1ec3n l\u00e3m to\u00e0n di\u1ec7n gi\u1edbi thi\u1ec7u c\u00e1c gi\u1ea3i ph\u00e1p b\u00e1n l\u1ebb m\u1edbi nh\u1ea5t, c\u0169ng nh\u01b0 tr\u1ea3i nghi\u1ec7m nh\u1eefng \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o m\u1edbi nh\u1ea5t v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ed9t ph\u00e1 hi\u1ec7n c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE,&nbsp;ng\u00e0y 10 th\u00e1ng 11 n\u0103m 2025&nbsp;\/PRNewswire\/ &#8211;&nbsp;Sau hai n\u0103m t\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng vang d\u1ed9i v\u00e0 tr\u1edf th\u00e0nh s\u1ef1 ki\u1ec7n b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u d\u00e0nh cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o, nh\u00e0 \u0111\u1ed5i m\u1edbi v\u00e0 nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb t\u1ea1i khu v\u1ef1c ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng,&nbsp;NRF 2026: Retail&#8217;s [&#8230;]\n","protected":false},"author":803,"featured_media":50415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-43473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>NRF 2026 APAC tr\u1edf l\u1ea1i Singapore, c\u00f4ng b\u1ed1 ch\u1ee7 \u0111\u1ec1 &quot;The Next Now&quot; 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