{"id":42964,"date":"2025-10-19T11:32:37","date_gmt":"2025-10-19T04:32:37","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=42964"},"modified":"2025-10-19T11:32:39","modified_gmt":"2025-10-19T04:32:39","slug":"the-future-of-food-2026-cua-marriott-international-khi-am-thuc-khong-con-chi-la-chuyen-mon-ngon","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/the-future-of-food-2026-cua-marriott-international-khi-am-thuc-khong-con-chi-la-chuyen-mon-ngon\/","title":{"rendered":"The Future of Food 2026 c\u1ee7a Marriott International: Khi \u1ea9m th\u1ef1c kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 chuy\u1ec7n m\u00f3n ngon"},"content":{"rendered":"\n<p><strong>\u1ea8m th\u1ef1c kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 chuy\u1ec7n m\u00f3n ngon. B\u00e1o c\u00e1o \u201cThe Future of Food 2026\u201d do Marriott International th\u1ef1c hi\u1ec7n m\u1edbi \u0111\u00e2y cho th\u1ea5y: trong k\u1ef7 nguy\u00ean m\u1edbi, \u0103n u\u1ed1ng l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh k\u1ebft n\u1ed1i c\u1ea3m x\u00fac, v\u0103n h\u00f3a v\u00e0 c\u00f4ng ngh\u1ec7 &#8211; n\u01a1i \u0111\u1eb3ng c\u1ea5p \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u1ea1i b\u1eb1ng s\u1ef1 tho\u1ea3i m\u00e1i, t\u00ednh b\u1ec1n v\u1eefng v\u00e0 c\u00e2u chuy\u1ec7n b\u1ea3n \u0111\u1ecba.<\/strong><\/p>\n\n\n\n<p><strong>Casual Luxury \u2013 Sang tr\u1ecdng trong s\u1ef1 tho\u1ea3i m\u00e1i<\/strong><\/p>\n\n\n\n<p>N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, fine dining \u0111\u1ed3ng ngh\u0129a v\u1edbi n\u1ebfn, dao b\u1ea1c v\u00e0 nh\u1eefng nghi th\u1ee9c tinh t\u1ebf, th\u00ec gi\u1edd \u0111\u00e2y, \u1ea9m th\u1ef1c cao c\u1ea5p \u0111ang \u201ch\u1ea1 m\u00ecnh\u201d m\u1ed9t c\u00e1ch duy\u00ean d\u00e1ng.<\/p>\n\n\n\n<p>B\u00e1o c\u00e1o c\u1ee7a Marriott cho th\u1ea5y 59% th\u1ef1c kh\u00e1ch t\u1ea1i khu v\u1ef1c ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng ch\u1ecdn phong c\u00e1ch \u201ccasual luxury\u201d \u2013 n\u01a1i h\u1ecd c\u00f3 th\u1ec3 th\u01b0\u1edfng th\u1ee9c nh\u1eefng m\u00f3n \u0103n tinh t\u1ebf trong b\u1ea7u kh\u00f4ng kh\u00ed g\u1ea7n g\u0169i, t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<p>T\u1eeb nh\u1eefng m\u00f3n quen thu\u1ed9c nh\u01b0 m\u00ec, c\u01a1m, g\u00e0 r\u00e1n \u0111\u01b0\u1ee3c \u201cn\u00e2ng c\u1ea5p\u201d b\u1eb1ng caviar, truffle hay th\u1ecbt wagyu, \u0111\u1ebfn nh\u1eefng kh\u00f4ng gian \u1ea9m th\u1ef1c t\u1ed1i gi\u1ea3n m\u00e0 tinh t\u1ebf \u2013 t\u1ea5t c\u1ea3 \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t tr\u1ea3i nghi\u1ec7m cao c\u1ea5p nh\u01b0ng kh\u00f4ng xa c\u00e1ch, sang tr\u1ecdng m\u00e0 v\u1eabn ch\u00e2n th\u00e0nh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2025\/10\/Anh-man-hinh-2025-10-19-luc-11.29.57-1024x760.png\" alt=\"\" class=\"wp-image-42965\" srcset=\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/10\/Anh-man-hinh-2025-10-19-luc-11.29.57-1024x760.png 1024w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/10\/Anh-man-hinh-2025-10-19-luc-11.29.57-300x223.png 300w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/10\/Anh-man-hinh-2025-10-19-luc-11.29.57-768x570.png 768w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/10\/Anh-man-hinh-2025-10-19-luc-11.29.57-566x420.png 566w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/10\/Anh-man-hinh-2025-10-19-luc-11.29.57-80x60.png 80w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/10\/Anh-man-hinh-2025-10-19-luc-11.29.57-150x111.png 150w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/10\/Anh-man-hinh-2025-10-19-luc-11.29.57-485x360.png 485w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/10\/Anh-man-hinh-2025-10-19-luc-11.29.57-696x517.png 696w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/10\/Anh-man-hinh-2025-10-19-luc-11.29.57-1068x793.png 1068w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/10\/Anh-man-hinh-2025-10-19-luc-11.29.57-265x198.png 265w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/10\/Anh-man-hinh-2025-10-19-luc-11.29.57.png 1234w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Nguy\u00ean li\u1ec7u b\u1ea3n \u0111\u1ecba v\u00e0 \u1ea9m th\u1ef1c b\u1ec1n v\u1eefng l\u00ean ng\u00f4i<\/strong><\/p>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m s\u00e1ng r\u00f5 r\u1ec7t c\u1ee7a xu h\u01b0\u1edbng \u1ea9m th\u1ef1c 2026 l\u00e0 s\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a nguy\u00ean li\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n\n\n\n<p>Theo b\u00e1o c\u00e1o, 85% kh\u00e1ch s\u1ea1n trong h\u1ec7 th\u1ed1ng Marriott \u0111\u00e3 \u0111\u01b0a c\u00e1c s\u1ea3n v\u1eadt v\u00f9ng mi\u1ec1n v\u00e0o th\u1ef1c \u0111\u01a1n \u2013 kh\u00f4ng ch\u1ec9 \u0111\u1ec3 t\u00f4n vinh b\u1ea3n s\u1eafc \u0111\u1ecba ph\u01b0\u01a1ng, m\u00e0 c\u00f2n nh\u1eb1m gi\u1ea3m d\u1ea5u ch\u00e2n carbon v\u00e0 x\u00e2y d\u1ef1ng chu\u1ed7i cung \u1ee9ng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>C\u00e1c \u0111\u1ea7u b\u1ebfp \u0111ang bi\u1ebfn nguy\u00ean li\u1ec7u th\u00e0nh c\u00e2u chuy\u1ec7n k\u1ec3 \u2013 n\u01a1i m\u1ed7i chi\u1ebfc l\u00e1, h\u1ea1t mu\u1ed1i, gi\u1ecdt gi\u1ea5m l\u00ean men \u0111\u1ec1u ch\u1ee9a \u0111\u1ef1ng m\u1ed9t ph\u1ea7n k\u00fd \u1ee9c v\u00e0 tinh th\u1ea7n \u0111\u1ea5t Vi\u1ec7t, Th\u00e1i, Nh\u1eadt hay Indonesia.<\/p>\n\n\n\n<p>\u1ea8m th\u1ef1c v\u00ec th\u1ebf kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn, m\u00e0 tr\u1edf th\u00e0nh h\u00e0nh tr\u00ecnh g\u00ecn gi\u1eef di s\u1ea3n t\u1ef1 nhi\u00ean v\u00e0 v\u0103n h\u00f3a.<\/p>\n\n\n\n<p><strong>\u0102n b\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c gi\u00e1c quan<\/strong><\/p>\n\n\n\n<p>Th\u1ef1c kh\u00e1ch ng\u00e0y nay kh\u00f4ng ch\u1ec9 \u201c\u0103n ngon\u201d, h\u1ecd mu\u1ed1n \u201cs\u1ed1ng trong tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c\u201d.<\/p>\n\n\n\n<p>T\u1eeb omakase t\u01b0\u01a1ng t\u00e1c, b\u1eefa \u0103n trong b\u00f3ng t\u1ed1i, \u0111\u1ebfn b\u1eefa t\u1ed1i tr\u00ecnh di\u1ec5n \u0111a gi\u00e1c quan v\u1edbi \u00e2m thanh, \u00e1nh s\u00e1ng v\u00e0 m\u00f9i h\u01b0\u01a1ng \u0111\u01b0\u1ee3c ph\u1ed1i h\u1ee3p nh\u01b0 m\u1ed9t t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt \u2013 t\u1ea5t c\u1ea3 \u0111ang khi\u1ebfn vi\u1ec7c d\u00f9ng b\u1eefa tr\u1edf th\u00e0nh s\u00e2n kh\u1ea5u c\u1ee7a c\u1ea3m x\u00fac.<\/p>\n\n\n\n<p>48% \u0111\u1ea7u b\u1ebfp trong h\u1ec7 th\u1ed1ng Marriott cho bi\u1ebft kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m \u201cch\u1ea1m\u201d nhi\u1ec1u h\u01a1n \u2013 kh\u00f4ng ch\u1ec9 \u1edf kh\u1ea9u v\u1ecb, m\u00e0 \u1edf c\u1ea3m x\u00fac, kh\u00f4ng gian v\u00e0 t\u00ednh t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n<p><strong>Ch\u00e2u \u00c1 \u2013 trung t\u00e2m m\u1edbi c\u1ee7a b\u1ea3n \u0111\u1ed3 \u1ea9m th\u1ef1c th\u1ebf gi\u1edbi<\/strong><\/p>\n\n\n\n<p>Khu v\u1ef1c ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng \u0111ang tr\u1ed7i d\u1eady m\u1ea1nh m\u1ebd nh\u01b0 c\u00e1i n\u00f4i s\u00e1ng t\u1ea1o m\u1edbi c\u1ee7a ng\u00e0nh F&amp;B.<\/p>\n\n\n\n<p>Nh\u1eefng qu\u1ed1c gia nh\u01b0 Indonesia, Philippines, Vi\u1ec7t Nam v\u00e0 Trung Qu\u1ed1c \u0111\u1ea1i l\u1ee5c \u0111ang tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m, nh\u1edd th\u1ebf h\u1ec7 \u0111\u1ea7u b\u1ebfp tr\u1ebb bi\u1ebft c\u00e1ch k\u1ebft h\u1ee3p di s\u1ea3n \u0111\u1ecba ph\u01b0\u01a1ng v\u1edbi k\u1ef9 thu\u1eadt qu\u1ed1c t\u1ebf \u0111\u1ec3 t\u1ea1o n\u00ean ng\u00f4n ng\u1eef \u1ea9m th\u1ef1c ri\u00eang.<\/p>\n\n\n\n<p>H\u1ecd kh\u00f4ng ch\u1ec9 ph\u1ee5c d\u1ef1ng m\u00f3n \u0103n truy\u1ec1n th\u1ed1ng, m\u00e0 c\u00f2n t\u00e1i hi\u1ec7n ch\u00fang b\u1eb1ng nguy\u00ean li\u1ec7u m\u1edbi, k\u1ef9 thu\u1eadt hi\u1ec7n \u0111\u1ea1i v\u00e0 t\u01b0 duy k\u1ec3 chuy\u1ec7n \u0111\u01b0\u01a1ng \u0111\u1ea1i \u2013 \u0111\u01b0a \u1ea9m th\u1ef1c ch\u00e2u \u00c1 ti\u1ebfn g\u1ea7n h\u01a1n t\u1edbi s\u00e2n kh\u1ea5u to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<p>Th\u1ebf h\u1ec7 \u0111\u1ea7u b\u1ebfp ch\u00e2u \u00c1 th\u1ee9 ba \u2013 k\u1ebf th\u1eeba v\u00e0 c\u00e1ch t\u00e2n<\/p>\n\n\n\n<p>Theo Marriott, th\u1ebf h\u1ec7 \u0111\u1ea7u b\u1ebfp m\u1edbi \u2013 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1ea1i c\u00e1c nh\u00e0 h\u00e0ng Michelin \u2013 \u0111ang \u0111\u1ecbnh ngh\u0129a l\u1ea1i vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi l\u00e0m b\u1ebfp.<\/p>\n\n\n\n<p>H\u1ecd kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi ch\u1ebf bi\u1ebfn, m\u00e0 l\u00e0 ng\u01b0\u1eddi g\u00ecn gi\u1eef k\u00fd \u1ee9c v\u00e0 s\u00e1ng t\u1ea1o v\u0103n h\u00f3a.<\/p>\n\n\n\n<p>Xu h\u01b0\u1edbng n\u00e0y c\u0169ng lan sang t\u1ea7ng l\u1edbp tr\u1ebb h\u01a1n \u2013 nh\u1eefng \u201chawkerpreneurs\u201d (doanh nh\u00e2n \u1ea9m th\u1ef1c \u0111\u01b0\u1eddng ph\u1ed1) \u0111ang bi\u1ebfn m\u00f3n b\u00ecnh d\u00e2n th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng s\u00e1ng t\u1ea1o, m\u1edf ra m\u00f4 h\u00ecnh \u201c\u1ea9m th\u1ef1c \u0111\u01b0\u1eddng ph\u1ed1 \u0111\u1eb3ng c\u1ea5p\u201d \u0111\u1ea7y b\u1ea3n s\u1eafc v\u00e0 n\u0103ng l\u01b0\u1ee3ng.<\/p>\n\n\n\n<p><strong>AI v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ecbnh h\u00ecnh b\u1eefa \u0103n t\u01b0\u01a1ng lai<\/strong><\/p>\n\n\n\n<p>B\u00e1o c\u00e1o c\u1ee7a Marriott ghi nh\u1eadn 76% kh\u00e1ch s\u1ea1n trong khu v\u1ef1c \u0111\u00e3 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1eb7t b\u00e0n v\u00e0 \u0111\u1ec1 xu\u1ea5t m\u00f3n \u0103n b\u1eb1ng AI.<\/p>\n\n\n\n<p>Thu\u1eadt to\u00e1n gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 ph\u00e2n t\u00edch kh\u1ea9u v\u1ecb, c\u00e1 nh\u00e2n h\u00f3a th\u1ef1c \u0111\u01a1n, t\u1ed1i \u01b0u gi\u00e1 v\u00e0 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng \u1ea9m th\u1ef1c theo th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n<p>D\u00f9 v\u1eady, c\u00e1c chuy\u00ean gia Marriott nh\u1ea5n m\u1ea1nh:<\/p>\n\n\n\n<p>\u201cC\u00f4ng ngh\u1ec7 ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5. Tr\u00e1i tim c\u1ee7a \u1ea9m th\u1ef1c v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi \u2013 s\u1ef1 k\u1ebft n\u1ed1i, l\u00f2ng hi\u1ebfu kh\u00e1ch v\u00e0 c\u1ea3m x\u00fac th\u1eadt trong t\u1eebng m\u00f3n \u0103n.\u201d<\/p>\n\n\n\n<p><strong>S\u1ed1ng ch\u1eadm, \u0103n l\u00e0nh, u\u1ed1ng t\u1ec9nh<\/strong><\/p>\n\n\n\n<p>B\u00e1o c\u00e1o c\u0169ng ghi nh\u1eadn s\u1ef1 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd sang \u1ea9m th\u1ef1c l\u00e0nh m\u1ea1nh v\u00e0 \u0111a d\u1ea1ng kh\u1ea9u v\u1ecb:<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;64% th\u1ef1c kh\u00e1ch \u01b0a chu\u1ed9ng m\u00f3n \u0103n chay,<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;63% theo ch\u1ebf \u0111\u1ed9 thu\u1ea7n chay,<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;54% ch\u1ecdn th\u1ef1c \u0111\u01a1n kh\u00f4ng gluten.<\/p>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 m\u00f3n \u0103n, th\u1ee9c u\u1ed1ng c\u0169ng \u0111ang t\u00e1i \u0111\u1ecbnh ngh\u0129a tr\u1ea3i nghi\u1ec7m bar: cocktail kh\u00f4ng c\u1ed3n, nguy\u00ean li\u1ec7u b\u1ea3n \u0111\u1ecba v\u00e0 phong c\u00e1ch pha ch\u1ebf omakase \u0111ang chi\u1ebfm s\u00f3ng, m\u1edf ra xu h\u01b0\u1edbng \u201cu\u1ed1ng \u0111\u1ec3 t\u1eadn h\u01b0\u1edfng, kh\u00f4ng \u0111\u1ec3 say.\u201d<\/p>\n\n\n\n<p><strong>K\u1ebft n\u1ed1i v\u0103n h\u00f3a \u2013 nu\u00f4i d\u01b0\u1ee1ng c\u1ea3m x\u00fac<\/strong><\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 t\u1eeb \u201cThe Future of Food 2026\u201d cho th\u1ea5y m\u1ed9t \u0111i\u1ec1u r\u00f5 r\u00e0ng:<\/p>\n\n\n\n<p>\u1ea8m th\u1ef1c c\u1ee7a t\u01b0\u01a1ng lai kh\u00f4ng ch\u1ec9 n\u1eb1m tr\u00ean \u0111\u0129a, m\u00e0 n\u1eb1m trong tr\u1ea3i nghi\u1ec7m.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u00ednh b\u1ea3n \u0111\u1ecba, c\u00f4ng ngh\u1ec7 v\u00e0 c\u1ea3m x\u00fac \u2013 n\u01a1i m\u1ed7i b\u1eefa \u0103n tr\u1edf th\u00e0nh c\u00e1ch con ng\u01b0\u1eddi k\u1ebft n\u1ed1i l\u1ea1i v\u1edbi thi\u00ean nhi\u00ean, v\u0103n h\u00f3a v\u00e0 ch\u00ednh m\u00ecnh.<\/p>\n\n\n\n<p>\u1ea8m th\u1ef1c t\u01b0\u01a1ng lai kh\u00f4ng ph\u1ea3i l\u00e0 cu\u1ed9c \u0111ua c\u1ee7a m\u00f3n ngon, m\u00e0 l\u00e0 h\u00e0nh tr\u00ecnh k\u1ec3 chuy\u1ec7n b\u1eb1ng h\u01b0\u01a1ng v\u1ecb \u2013 n\u01a1i m\u1ecdi gi\u00e1c quan \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u00e1nh th\u1ee9c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u1ea8m th\u1ef1c kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 chuy\u1ec7n m\u00f3n ngon. 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