{"id":42542,"date":"2025-09-26T08:00:00","date_gmt":"2025-09-26T01:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/4782076_VI82076_11"},"modified":"2025-09-26T08:00:00","modified_gmt":"2025-09-26T01:00:00","slug":"do-gion-len-ngoi-kerry-cong-bo-nguoi-tieu-dung-khu-vu%cc%a3c-apac-dang-dan-dat-doi-moi-ket-cau-thit-toan-cau","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/do-gion-len-ngoi-kerry-cong-bo-nguoi-tieu-dung-khu-vu%cc%a3c-apac-dang-dan-dat-doi-moi-ket-cau-thit-toan-cau\/","title":{"rendered":"\u0110\u1ed9 gi\u00f2n l\u00ean ng\u00f4i: Kerry c\u00f4ng b\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng khu v\u01b0\u0323c APAC \u0111ang d\u1eabn d\u1eaft \u0111\u1ed5i m\u1edbi k\u1ebft c\u1ea5u th\u1ecbt toa\u0300n c\u00e2\u0300u"},"content":{"rendered":"\n\n\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

SINGAPORE<\/span>, ng\u00e0y 26 th\u00e1ng 9 n\u0103m 2025 \/PRNewswire\/ — Khu v\u1ef1c Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (APAC) \u0111ang n\u1ed5i l\u00ean nh\u01b0 trung t\u00e2m to\u00e0n c\u1ea7u c\u1ee7a \u0111\u1ed5i m\u1edbi th\u01b0\u0323c ph\u00e2\u0309m d\u1ef1a tr\u00ean k\u1ebft c\u1ea5u, theo b\u00e1o c\u00e1o m\u1edbi \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi Kerry<\/a>, c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 h\u01b0\u01a1ng v\u1ecb v\u00e0 dinh d\u01b0\u1ee1ng. V\u1edbi 54% ng\u01b0\u1eddi ti\u00eau d\u00f9ng APAC t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm c\u00e1c k\u1ebft c\u1ea5u m\u1edbi ho\u1eb7c th\u00fa v\u1ecb, cao h\u01a1n nhi\u1ec1u so v\u1edbi 37% t\u1ea1i ch\u00e2u \u00c2u, y\u1ebfu t\u1ed1 “gi\u00f2n” \u0111\u00e3 chuy\u1ec3n t\u1eeb \u0111i\u1ec1u m\u1edbi l\u1ea1 th\u00e0nh y\u00ea\u0301u t\u00f4\u0301 thi\u1ebft y\u1ebfu trong th\u1ecb tr\u01b0\u1eddng th\u1ecbt c\u1ee7a khu v\u01b0\u0323c1<\/sup><\/a>.<\/p>\n

\n

\""Crunchy"<\/a>
“Crunchy” and “crispy” are top claims in new meat and poultry product launches in Asia<\/span><\/p>\n<\/p><\/div>\n

Trong m\u1ed9t khu v\u1ef1c \u0111\u01b0\u1ee3c ca ng\u1ee3i v\u01a1\u0301i truy\u1ec1n th\u1ed1ng \u1ea9m th\u1ef1c \u0111a d\u1ea1ng, k\u1ebft c\u1ea5u \u0111ang tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t then ch\u1ed1t. “Gi\u00f2n r\u1ee5m” v\u00e0 “gi\u00f2n tan” hi\u1ec7n n\u1eb1m trong top 5 tuy\u00ean b\u1ed1 tr\u00ean nh\u00e3n c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m th\u1ecbt v\u00e0 gia c\u1ea7m m\u1edbi ra m\u1eaft t\u1ea1i ch\u00e2u \u00c1, nh\u00e2\u0301n ma\u0323nh nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 tr\u1ea3i nghi\u1ec7m th\u01b0\u0323c ph\u00e2\u0309m \u0111a gi\u00e1c quan.<\/p>\n

“K\u1ebft c\u1ea5u kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 chi ti\u1ebft ph\u1ee5, m\u00e0 l\u00e0 trung t\u00e2m c\u1ee7a s\u1ef1 h\u00e0i l\u00f2ng cu\u0309a ng\u01b0\u1eddi ti\u00eau d\u00f9ng”, \u00f4ng Dimitrios Tzouvelekis, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c C\u00f4ng ngh\u1ec7 Th\u1ecbt, Kerry Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng cho bi\u1ebft. “\u0110\u1ed9 gi\u00f2n mang l\u1ea1i c\u1ea3 s\u1ef1 th\u00edch th\u00fa l\u1eabn c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i khi th\u01b0\u01a1\u0309ng th\u01b0\u0301c mo\u0301n \u0103n, khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 m\u1ea1nh m\u1ebd nh\u1ea5t \u0111\u1ec3 \u0111\u1ed5i m\u1edbi trong th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay”.<\/p>\n

T\u1ea1i khu v\u01b0\u0323c APAC, l\u1edbp ph\u1ee7 v\u00e0 k\u1ebft c\u1ea5u th\u1ecbt \u0111ang tr\u1ea3i qua m\u1ed9t th\u01a1\u0300i ky\u0300 ph\u1ee5c h\u01b0ng. Trong khi c\u00e1c d\u1ea1ng truy\u1ec1n th\u1ed1ng nh\u01b0 b\u1ed9t chi\u00ean x\u00f9 v\u00e0 b\u1ed9t chi\u00ean gio\u0300n \u01b0\u1edbt v\u1eabn ph\u1ed5 bi\u1ebfn, \u0111ang c\u00f3 m\u1ed9t l\u00e0n s\u00f3ng th\u1eed nghi\u1ec7m v\u1edbi l\u01a1\u0301p phu\u0309, s\u1ed1t, v\u1ee5n v\u00e0 topping kh\u00f4ng ch\u1ec9 mang l\u1ea1i \u0111\u1ed9 gi\u00f2n m\u00e0 c\u00f2n t\u1ea1o hi\u1ec7u \u1ee9ng th\u1ecb gi\u00e1c h\u1ea5p d\u1eabn. C\u00e1c h\u1ec7 th\u1ed1ng \u00e1o ph\u1ee7<\/a> nh\u01b0 b\u1ed9t \u00e1o, b\u00f4\u0323t chi\u00ean gio\u0300n \u01b0\u01a1\u0301t, v\u00e0 b\u00f4\u0323t chi\u00ean xu\u0300 \u0111ang \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn \u0111\u1ec3 ca\u0309i thi\u00ea\u0323n th\u01a1\u0300i gian giao ha\u0300ng v\u00e0 th\u1eddi gian gi\u1eef gi\u00f2n, \u0111\u1ea3m b\u1ea3o \u0111\u00f4\u0323 gio\u0300n v\u00e2\u0303n \u0111\u01b0\u01a1\u0323c duy tri\u0300 t\u1eeb b\u1ebfp \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Kh\u1ea9u v\u1ecb c\u1ee7a khu v\u1ef1c n\u00e0y \u0111\u1ed1i v\u1edbi c\u00e1c tr\u1ea3i nghi\u1ec7m gi\u00e1c quan nhi\u1ec1u t\u1ea7ng \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 k\u1ebft h\u1ee3p h\u01b0\u01a1ng v\u1ecb – k\u1ebft c\u1ea5u t\u00e1o b\u1ea1o. T\u1eeb l\u01a1\u0301p phu\u0309 miso cay c\u1ee7a Nh\u1eadt B\u1ea3n \u0111\u1ebfn g\u00e0 chi\u00ean v\u1ecb mala c\u1ee7a Trung Qu\u1ed1c, s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa h\u01b0\u01a1ng v\u1ecb m\u1ea1nh v\u00e0 k\u1ebft c\u1ea5u v\u01b0\u0300a mi\u00ea\u0323ng \u0111ang th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng.<\/p>\n

Bi\u00ea\u0309u \u0111\u00f4\u0300 H\u01b0\u01a1ng vi\u0323 n\u0103m 2025 c\u1ee7a Kerry<\/a> chi\u0309 ra l\u01a1\u0301p phu\u0309 m\u1eadt ong cay v\u00e0 ti\u00eau l\u00e0 c\u00e1c ng\u00f4i sao \u0111ang l\u00ean, mang l\u1ea1i l\u1edbp ph\u1ee7 d\u00ednh hoa\u0300n thi\u00ea\u0323n b\u00ean ngoa\u0300i giu\u0301p t\u0103ng c\u01b0\u01a1\u0300ng \u0111\u00f4\u0323 gio\u0300n l\u01a1\u0301p vo\u0309. V\u1ee5n rong bi\u1ec3n c\u0169ng \u0111ang th\u1ecbnh h\u00e0nh, b\u1ed5 sung ca\u0309 v\u1ecb umami v\u00e0 \u0111i\u1ec3m nh\u1ea5n th\u1ecb gi\u00e1c b\u1eaft m\u1eaft, ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a \u1ea9m th\u1ef1c “si\u00eau th\u1ecb gi\u00e1c” t\u1ea1i khu v\u01b0\u0323c APAC.<\/p>\n

C\u00e1c chu\u00f4\u0303i nha\u0300 ha\u0300ng phu\u0323c vu\u0323 nhanh (QSR) \u0111ang m\u01b0\u1ee3n \u00fd t\u01b0\u1edfng t\u1eeb truy\u1ec1n th\u1ed1ng \u1ea9m th\u1ef1c \u0111\u01b0\u1eddng ph\u1ed1 \u0111\u1ec3 n\u1eafm b\u1eaft y\u1ebfu t\u1ed1 gi\u00f2n. M\u00f3n g\u00e0 gi\u00f2n h\u00e0nh l\u00e1 c\u1ee7a KFC \u0110\u00e0i Loan v\u00e0 burger Ha Cheong Gai<\/span> c\u1ee7a McDonald’s Singapore<\/span> l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch c\u00e1c m\u00f3n \u0103n v\u1eb7t \u0111\u01b0\u1eddng ph\u1ed1 truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c ta\u0301i hi\u00ea\u0323n l\u1ea1i cho kha\u0301ch ha\u0300ng \u0111\u1ea1i ch\u00fang.<\/p>\n

“Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y t\u1ea1o \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac \u0111\u1ed3ng \u0111i\u1ec7u v\u00ec ch\u00fang k\u1ebft n\u1ed1i gi\u1eefa ho\u00e0i ni\u1ec7m v\u00e0 s\u1ef1 m\u1edbi l\u1ea1”, \u00f4ng Simon Hague<\/span>, T\u1ed5ng gi\u00e1m \u0111\u1ed1c B\u00f4\u0323 ph\u00e2\u0323n Chu\u1ed7i d\u1ecbch v\u1ee5 th\u1ef1c ph\u1ea9m, Kerry \u0110\u00f4ng Nam \u00c1 cho bi\u1ebft. “K\u1ebft c\u1ea5u \u0111ang tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i gi\u1eefa truy\u1ec1n th\u1ed1ng v\u00e0 xu h\u01b0\u1edbng”.<\/p>\n

T\u00e2m ly\u0301 ho\u0323c v\u00ea\u0300 \u0111\u1ed9 gi\u00f2n v\u01b0\u1ee3t xa ca\u0309 v\u1ecb gi\u00e1c D\u1eef li\u1ec7u t\u1eeb Nielsen cho th\u1ea5y 33% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Trung Qu\u1ed1c v\u00e0 29% ng\u01b0\u1eddi ti\u00eau d\u00f9ng H\u00e0n Qu\u1ed1c li\u00ean k\u00ea\u0301t \u00e2m thanh v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng th\u1ef1c ph\u1ea9m, cao h\u01a1n nhi\u1ec1u so v\u1edbi m\u1ee9c trung b\u00ecnh to\u00e0n c\u1ea7u. Theo nh\u00e0 t\u01b0\u01a1ng lai h\u1ecdc v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gia Angelia Teo<\/span>, \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u01a1\u0323c cho la\u0300 do “s\u1ef1 b\u00e3o h\u00f2a \u00e2m thanh \u2013 h\u00ecnh \u1ea3nh” trong k\u1ef7 nguy\u00ean s\u1ed1: nh\u1eefng m\u00f3n \u0103n “si\u00eau gi\u00f2n” ho\u1eb7c “si\u00eau dai” mang l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t s\u1ef1 thi\u00ea\u0301t l\u00e2\u0323p la\u0323i c\u1ea3m gi\u00e1c, c\u00e2n b\u1eb1ng s\u1ef1 k\u00edch th\u00edch qu\u00e1 m\u1ee9c t\u1eeb th\u1eddi gian s\u1eed d\u1ee5ng m\u00e0n h\u00ecnh h\u00e0ng ng\u00e0y.<\/p>\n

“C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 QSR pha\u0309i thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m v\u1edbi k\u1ebft c\u1ea5u ngay t\u1eeb \u0111\u1ea7u; xem xe\u0301t c\u00e1ch n\u00f3 thay \u0111\u1ed5i trong qu\u00e1 tr\u00ecnh n\u1ea5u v\u00e0 giao h\u00e0ng, c\u00e1ch n\u00f3 k\u00ea\u0301t h\u1ee3p v\u1edbi h\u01b0\u01a1ng v\u1ecb, c\u0169ng nh\u01b0 c\u00e1ch n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng s\u1ee9c kh\u1ecfe v\u00e0 nh\u00e3n s\u1ea1ch (clean label)”, \u00f4ng Tzouvelekis n\u00f3i th\u00eam.<\/p>\n

Khi khu v\u01b0\u0323c APAC d\u1eabn d\u1eaft xu h\u01b0\u01a1\u0301ng \u0111\u1ed5i m\u1edbi to\u00e0n c\u1ea7u d\u1ef1a tr\u00ean k\u1ebft c\u1ea5u, Kerry t\u1ef1 h\u00e0o \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m th\u1ecbt kh\u00f4ng ch\u1ec9 ngon mi\u1ec7ng, m\u00e0 c\u00f2n s\u1ed1ng \u0111\u1ed9ng, co\u0301 \u00e2m thanh v\u00e0 th\u1ecfa m\u00e3n c\u1ea3 c\u1ea3m x\u00fac<\/p>\n","protected":false},"excerpt":{"rendered":"

SINGAPORE, ng\u00e0y 26 th\u00e1ng 9 n\u0103m 2025 \/PRNewswire\/ — Khu v\u1ef1c Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (APAC) \u0111ang n\u1ed5i l\u00ean nh\u01b0 trung t\u00e2m to\u00e0n c\u1ea7u c\u1ee7a \u0111\u1ed5i m\u1edbi th\u01b0\u0323c ph\u00e2\u0309m d\u1ef1a tr\u00ean k\u1ebft c\u1ea5u, theo b\u00e1o c\u00e1o m\u1edbi \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi Kerry, c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 h\u01b0\u01a1ng v\u1ecb v\u00e0 dinh […]\n","protected":false},"author":803,"featured_media":50415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-42542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\n\u0110\u1ed9 gi\u00f2n l\u00ean ng\u00f4i: Kerry c\u00f4ng b\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng khu v\u01b0\u0323c APAC \u0111ang d\u1eabn d\u1eaft \u0111\u1ed5i m\u1edbi k\u1ebft c\u1ea5u th\u1ecbt toa\u0300n c\u00e2\u0300u<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/do-gion-len-ngoi-kerry-cong-bo-nguoi-tieu-dung-khu-vu\u0323c-apac-dang-dan-dat-doi-moi-ket-cau-thit-toan-cau\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110\u1ed9 gi\u00f2n l\u00ean ng\u00f4i: Kerry c\u00f4ng b\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng khu v\u01b0\u0323c APAC \u0111ang d\u1eabn d\u1eaft \u0111\u1ed5i m\u1edbi k\u1ebft c\u1ea5u th\u1ecbt toa\u0300n c\u00e2\u0300u\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, ng\u00e0y 26 th\u00e1ng 9 n\u0103m 2025 \/PRNewswire\/ — Khu v\u1ef1c 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