{"id":42371,"date":"2025-09-19T13:14:00","date_gmt":"2025-09-19T06:14:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/4777647_VI77647_11"},"modified":"2025-09-19T13:14:00","modified_gmt":"2025-09-19T06:14:00","slug":"dang-dan-dau-nganh-ve-toc-do-tang-truong-gia-tri-thuong-hieu-do-uong-dong-bang-xep-thu-44-trong-danh-sach-100-thuong-hieu-trung-quoc-hang-dau-brandz-cua-kantar","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/dang-dan-dau-nganh-ve-toc-do-tang-truong-gia-tri-thuong-hieu-do-uong-dong-bang-xep-thu-44-trong-danh-sach-100-thuong-hieu-trung-quoc-hang-dau-brandz-cua-kantar\/","title":{"rendered":"\u0110ang d\u1eabn \u0111\u1ea7u ng\u00e0nh v\u1ec1 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3 u\u1ed1ng \u0110\u00f4ng B\u1eb1ng x\u1ebfp th\u1ee9 44 trong danh s\u00e1ch 100 Th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c H\u00e0ng \u0111\u1ea7u BRANDZ c\u1ee7a Kantar."},"content":{"rendered":"\n<p>TH\u01af\u1ee2NG H\u1ea2I, ng&agrave;y 19 th&aacute;ng 9 n\u0103m 2025 \/PRNewswire\/ &#8212;&nbsp;G\u1ea7n \u0111&acirc;y, danh s&aacute;ch 100 Th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c Gi&aacute; tr\u1ecb Nh\u1ea5t n\u0103m 2025 c\u1ee7a <span class=\"xn-person\">Kantar Brandz<\/span> \u0111&atilde; ch&iacute;nh th\u1ee9c \u0111\u01b0\u1ee3c c&ocirc;ng b\u1ed1. \u0110\u1ed3 u\u1ed1ng \u0110&ocirc;ng B\u1eb1ng v\u1edbi gi&aacute; tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u 4,218 t\u1ef7 USD \u0111&atilde; l\u1ecdt v&agrave;o b\u1ea3ng x\u1ebfp h\u1ea1ng gi&aacute; tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf uy t&iacute;n n&agrave;y, x\u1ebfp th\u1ee9 44, th\u1ee9 h\u1ea1ng t\u0103ng m\u1ea1nh 25 b\u1eadc, gi&aacute; tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u0103ng 73%, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao th\u1ee9 ba to&agrave;n b\u1ea3ng.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder5820\">\n<p style=\"TEXT-ALIGN: center; WIDTH: 100%\"><a href=\"https:\/\/mma.prnasia.com\/media2\/2777125\/1.html\" target=\"_blank\" rel=\"nofollow\" style=\"color: #0000FF\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2777125\/1.jpg?p=medium600\" title=\"\" alt=\"\" \/><\/a><br \/><span><\/span><\/p>\n<\/p><\/div>\n<p>Dong B\u1eb1ng \u1ea8m Li\u1ec7u duy tr&igrave; m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh thu v&agrave; l\u1ee3i nhu\u1eadn hai ch\u1eef s\u1ed1 trong s&aacute;u n\u0103m li&ecirc;n ti\u1ebfp. N\u0103m 2024, doanh thu ho\u1ea1t \u0111\u1ed9ng c\u1ea3 n\u0103m&nbsp;c\u1ee7a c&ocirc;ng ty&nbsp;\u0111\u1ea1t 15,839 t\u1ef7 Nh&acirc;n d&acirc;n t\u1ec7, t\u0103ng 40,63% so v\u1edbi c&ugrave;ng k\u1ef3 n\u0103m tr\u01b0\u1edbc; \u0111\u1ed3ng th\u1eddi c&ocirc;ng ty c\u0169ng \u0111ang \u0111\u1ea9y nhanh b\u01b0\u1edbc ti\u1ebfn to&agrave;n c\u1ea7u h&oacute;a, s\u1ea3n ph\u1ea9m&nbsp;c\u1ee7a c&ocirc;ng ty c\u0169ng \u0111&atilde; c&oacute; m\u1eb7t t\u1ea1i 31 qu\u1ed1c gia v&agrave; khu v\u1ef1c, v&agrave; \u0111ang t&iacute;ch c\u1ef1c m\u1edf r\u1ed9ng&nbsp;th\u1ecb tr\u01b0\u1eddng&nbsp;t\u1ea1i&nbsp;\u0110&ocirc;ng Nam &Aacute;, B\u1eafc M\u1ef9, Ch&acirc;u &Acirc;u, Trung \u0110&ocirc;ng.<\/p>\n<p>Trong k\u1ef7 nguy&ecirc;n m\u1edbi, s\u1ee9c c\u1ea1nh tranh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 thu\u1ed9c v&agrave;o th&agrave;nh c&ocirc;ng \u0111a chi\u1ec1u v&agrave; d&agrave;i h\u1ea1n.&nbsp;\u0110\u1ed3 u\u1ed1ng \u0110&ocirc;ng B\u1eb1ng l\u1ea5y&nbsp;&quot;ph\u01b0\u01a1ng ph&aacute;p ti\u1ebfp c\u1eadn d&agrave;i h\u1ea1n&quot; l&agrave;m kim ch\u1ec9 nam, x&acirc;y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u k\u1ebft h\u1ee3p \u0111\u1ed9ng l\u1ef1c chi\u1ebfn l\u01b0\u1ee3c v&agrave; s\u1ef1 n\u0103ng \u0111\u1ed9ng v\u1ec1 m\u1eb7t chi\u1ebfn thu\u1eadt, \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng qua c&aacute;c chu k\u1ef3.<\/p>\n<p>C&ocirc;ng ty \u1ee9ng ph&oacute; v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c \u0111a ng&agrave;nh h&agrave;ng. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 u\u1ed1ng ch\u1ee9c n\u0103ng &quot;Special Drink&nbsp;\u0110&ocirc;ng B\u1eb1ng&quot;&nbsp;ti\u1ebfp t\u1ee5c \u0111&oacute;ng vai tr&ograve; h\u1ed7 tr\u1ee3, duy tr&igrave; v\u1ecb tr&iacute; d\u1eabn \u0111\u1ea7u v\u1ec1 doanh s\u1ed1 b&aacute;n \u0111\u1ed3 u\u1ed1ng t\u0103ng l\u1ef1c&nbsp;t\u1ea1i Trung Qu\u1ed1c trong b\u1ed1n n\u0103m li&ecirc;n ti\u1ebfp. Vi\u1ec7c ra m\u1eaft c&aacute;c s\u1ea3n ph\u1ea9m m\u1edbi nh\u01b0 &quot;Bu shui la&quot; l&agrave; ch&igrave;a kh&oacute;a cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c&ocirc;ng ty. Danh m\u1ee5c s\u1ea3n ph\u1ea9m &quot;1+6&quot;, bao g\u1ed3m c&aacute;c ph&acirc;n kh&uacute;c nh\u01b0 \u0111\u1ed3 u\u1ed1ng t\u0103ng n\u0103ng l\u01b0\u1ee3ng, n\u01b0\u1edbc \u0111i\u1ec7n gi\u1ea3i, tr&agrave; kh&ocirc;ng \u0111\u01b0\u1eddng, c&agrave; ph&ecirc; pha s\u1eb5n, cocktail pha s\u1eb5n, \u0111\u1ed3 u\u1ed1ng protein th\u1ef1c v\u1eadt v&agrave; tr&agrave; tr&aacute;i c&acirc;y, b\u1eaft ngu\u1ed3n t\u1eeb s\u1ef1 th\u1ea5u hi\u1ec3u s&acirc;u s\u1eafc v\u1ec1 nhu c\u1ea7u ng&agrave;y c&agrave;ng thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti&ecirc;u d&ugrave;ng v&agrave; s\u1ef1 m\u1edf r\u1ed9ng ch&iacute;nh x&aacute;c d\u1ef1a tr&ecirc;n t&agrave;i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u linh ho\u1ea1t l&agrave; ti\u1ebfp t\u1ee5c n&acirc;ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Trong th\u1eddi \u0111\u1ea1i truy\u1ec1n th&ocirc;ng ph&acirc;n m\u1ea3nh, \u0111\u1ed3 u\u1ed1ng \u0110&ocirc;ng B\u1eb1ng&nbsp;t\u1eadn d\u1ee5ngg\u1eafn k\u1ebft n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao d\u1eabn d\u1eaft l\u01b0u l\u01b0\u1ee3ng l\u1edbn, g\u1eafn k\u1ebft c&aacute;c IP \u0111\u1ec9nh cao nh\u01b0 World Cup, &Aacute; v\u1eadn h\u1ed9i v&agrave; th\u1ec3 thao \u0111i\u1ec7n t\u1eed KPL&nbsp;(eSports), \u0111\u1ed3ng th\u1eddi t&iacute;ch h\u1ee3p ch&uacute;ng v\u1edbi c&aacute;c s\u1ea3n ph\u1ea9m phim \u1ea3nh v&agrave; truy\u1ec1n h&igrave;nh n\u1ed5i ti\u1ebfng \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng cao. V\u1edbi qu\u1ea3ng c&aacute;o ngo\u1ea1i, ch&uacute;ng t&ocirc;i&nbsp;tuy\u1ebfn t\u1eadn d\u1ee5ng c&aacute;c \u0111\u1ecba \u0111i\u1ec3m nh\u01b0 thang m&aacute;y, t&agrave;u \u0111i\u1ec7n ng\u1ea7m v&agrave; xe bu&yacute;t \u0111\u1ec3 t\u1ea1o ra l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u1ed5n \u0111\u1ecbnh. \u0110\u1ed3ng th\u1eddi, th&ocirc;ng qua ti\u1ebfp th\u1ecb theo ng\u1eef c\u1ea3nh v&agrave; c\u1ea3m x&uacute;c, th\u01b0\u01a1ng hi\u1ec7u \u0111ang t&iacute;ch h\u1ee3p s\u1ea3n ph\u1ea9m c\u1ee7a m&igrave;nh v&agrave;o cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti&ecirc;u d&ugrave;ng.<\/p>\n<p>Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh,&nbsp;\u0111\u1ed3 u\u1ed1ng \u0110&ocirc;ng B\u1eb1ng&nbsp;\u0111ang b\u01b0\u1edbc v&agrave;o con \u0111\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng ch\u1ea5t l\u01b0\u1ee3ng cao th&ocirc;ng qua chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m r&otilde; r&agrave;ng, ph&acirc;n b\u1ed5 ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3 v&agrave; li&ecirc;n t\u1ee5c t&iacute;ch l\u0169y gi&aacute; tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u&nbsp;b\u1ec1n v\u1eefng. Trong t\u01b0\u01a1ng lai, c&aacute;c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia Trung Qu\u1ed1c m&agrave; \u0111\u1ed3 u\u1ed1ng \u0110&ocirc;ng B\u1eb1ng \u0111ang l&agrave; m\u1ed9t&nbsp;\u0111\u1ea1i di\u1ec7n \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd ti\u1ebfp t\u1ee5c truy\u1ec1n t\u1ea3i &quot;n\u0103ng l\u01b0\u1ee3ng Trung Qu\u1ed1c&quot;&nbsp;v&agrave; ti\u1ebfn xa h\u01a1n, v\u1eefng ch\u1eafc h\u01a1n n\u1eefa.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\"> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>TH\u01af\u1ee2NG H\u1ea2I, ng&agrave;y 19 th&aacute;ng 9 n\u0103m 2025 \/PRNewswire\/ &#8212;&nbsp;G\u1ea7n \u0111&acirc;y, danh s&aacute;ch 100 Th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c Gi&aacute; tr\u1ecb Nh\u1ea5t n\u0103m 2025 c\u1ee7a Kantar Brandz \u0111&atilde; ch&iacute;nh th\u1ee9c \u0111\u01b0\u1ee3c c&ocirc;ng b\u1ed1. \u0110\u1ed3 u\u1ed1ng \u0110&ocirc;ng B\u1eb1ng v\u1edbi gi&aacute; tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u 4,218 t\u1ef7 USD \u0111&atilde; l\u1ecdt v&agrave;o b\u1ea3ng x\u1ebfp h\u1ea1ng gi&aacute; tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c [&#8230;]\n","protected":false},"author":803,"featured_media":47255,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-42371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0110ang d\u1eabn \u0111\u1ea7u ng\u00e0nh v\u1ec1 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3 u\u1ed1ng \u0110\u00f4ng B\u1eb1ng x\u1ebfp th\u1ee9 44 trong danh s\u00e1ch 100 Th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c H\u00e0ng \u0111\u1ea7u BRANDZ c\u1ee7a Kantar.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/dang-dan-dau-nganh-ve-toc-do-tang-truong-gia-tri-thuong-hieu-do-uong-dong-bang-xep-thu-44-trong-danh-sach-100-thuong-hieu-trung-quoc-hang-dau-brandz-cua-kantar\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110ang d\u1eabn \u0111\u1ea7u ng\u00e0nh v\u1ec1 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3 u\u1ed1ng \u0110\u00f4ng B\u1eb1ng x\u1ebfp th\u1ee9 44 trong danh s\u00e1ch 100 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