{"id":41850,"date":"2025-08-26T21:35:00","date_gmt":"2025-08-26T14:35:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/4758254_VI58254_11"},"modified":"2025-08-26T21:35:00","modified_gmt":"2025-08-26T14:35:00","slug":"xtend-ra-mat-giai-phap-thuong-mai-dien-tu-uu-tien-san-giup-tang-cuong-kha-nang-nhan-dien-thuong-hieu-va-ti-le-chuyen-doi-tai-dong-nam-a","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/xtend-ra-mat-giai-phap-thuong-mai-dien-tu-uu-tien-san-giup-tang-cuong-kha-nang-nhan-dien-thuong-hieu-va-ti-le-chuyen-doi-tai-dong-nam-a\/","title":{"rendered":"Xtend ra m\u1eaft gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u01b0u ti\u00ean s\u00e0n, gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ea1i \u0110\u00f4ng Nam \u00c1"},"content":{"rendered":"\n

N\u1ec1n t\u1ea3ng m\u1edbi cho phép các th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c ti\u1ebfp trong h\u1ec7 sinh thái Shopee, Lazada<\/p>\n

SINGAPORE, ngày 26 tháng 8 n\u0103m 2025 \/PRNewswire\/ — Xtend, n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n thông hàng \u0111\u1ea7u k\u1ebft n\u1ed1i gi\u1eefa khám phá th\u01b0\u01a1ng hi\u1ec7u và hi\u1ec7u su\u1ea5t có th\u1ec3 \u0111o l\u01b0\u1eddng trong các sàn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hàng \u0111\u1ea7u t\u1ea1i \u0110ông Nam Á, hôm nay công b\u1ed1 ra m\u1eaft gi\u1ea3i pháp th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edbi theo \u0111\u1ecbnh h\u01b0\u1edbng \u01b0u tiên sàn (marketplace-first). Gi\u1ea3i pháp này \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf riêng cho các n\u1ec1n t\u1ea3ng nh\u01b0 Shopee, Lazada và TikTok Shop, cho phép th\u01b0\u01a1ng hi\u1ec7u gia t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb trong n\u1ec1n t\u1ea3ng, k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi mua có ý \u0111\u1ecbnh cao và \u0111\u1ea1t t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 có th\u1ec3 \u0111o l\u01b0\u1eddng, t\u1eeb \u0111ó gi\u1ea3i quy\u1ebft các thách th\u1ee9c chính trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed và ti\u1ebfp th\u1ecb hi\u1ec7u su\u1ea5t t\u1ea1i khu v\u1ef1c.<\/p>\n

\n

\"Xtend<\/a>
Xtend at Shopee Super Summit 2025<\/span><\/p>\n<\/p><\/div>\n

T\u1ea1i \u0110ông Nam Á, ph\u1ea7n l\u1edbn ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn di\u1ec5n ra trong h\u1ec7 sinh thái sàn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed thay vì các website bán hàng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi tiêu dùng. Theo Statista<\/a>, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110ông Nam Á d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 kép hàng n\u0103m \u0111\u1ea1t 8,79% trong giai \u0111o\u1ea1n 2025 t\u1edbi 2029, \u0111\u1ea1t quy mô \u01b0\u1edbc tính kho\u1ea3ng 187,16 t\u1ef7 USD vào n\u0103m 2029. Trong khi Meta và Google v\u1eabn chi\u1ebfm ph\u1ea7n l\u1edbn ngân sách qu\u1ea3ng cáo k\u1ef9 thu\u1eadt s\u1ed1, chi phí t\u0103ng cao cùng s\u1ef1 bão hòa v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi dùng \u0111ang h\u1ea1n ch\u1ebf hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u0169ng g\u1eb7p khó kh\u0103n trong vi\u1ec7c gia t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb \u1edf giai \u0111o\u1ea1n gi\u1eefa ph\u1ec5u (mid-funnel) và theo dõi l\u1ee3i nhu\u1eadn trên chi phí qu\u1ea3ng cáo (ROAS) trong các n\u1ec1n t\u1ea3ng này. Cách ti\u1ebfp c\u1eadn \u01b0u tiên sàn c\u1ee7a Xtend \u0111\u01b0\u1ee3c xây d\u1ef1ng phù h\u1ee3p v\u1edbi môi tr\u01b0\u1eddng này, g\u1eafn li\u1ec1n v\u1edbi hành vi theo ngành hàng, SKU s\u1ea3n ph\u1ea9m và mô hình ý \u0111\u1ecbnh ng\u01b0\u1eddi dùng \u0111\u1eb7c thù c\u1ee7a t\u1eebng n\u1ec1n t\u1ea3ng.<\/p>\n

Gi\u1ea3i pháp m\u1edbi này k\u1ebft h\u1ee3p nhi\u1ec1u n\u0103ng l\u1ef1c nh\u1eb1m gi\u1ea3i quy\u1ebft các thách th\u1ee9c nói trên. SHOPit Brand Discovery cung c\u1ea5p các danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc, thúc \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ch\u1ea5t l\u01b0\u1ee3ng vào trang th\u01b0\u01a1ng hi\u1ec7u trong các n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, thu h\u1eb9p kho\u1ea3ng cách gi\u1eefa nh\u1eadn bi\u1ebft và chuy\u1ec3n \u0111\u1ed5i. Kho hàng tích h\u1ee3p danh m\u1ee5c \u0111\u1ed9ng trong \u1ee9ng d\u1ee5ng, v\u1ecb trí hi\u1ec3n th\u1ecb t\u1ef1 nhiên và gian hàng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng theo ch\u01b0\u01a1ng trình, giúp \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ea3 m\u1ee5c tiêu ý \u0111\u1ecbnh và quy mô. Công c\u1ee5 \u0111o l\u01b0\u1eddng trên sàn cung c\u1ea5p \u0111o l\u01b0\u1eddng toàn di\u1ec7n t\u1eeb l\u01b0\u1ee3t hi\u1ec3n th\u1ecb \u0111\u1ebfn ROAS mà không c\u1ea7n cài thêm pixel ho\u1eb7c SDK, ho\u1ea1t \u0111\u1ed9ng hoàn toàn trong kh\u1ea3 n\u0103ng g\u1ed1c c\u1ee7a Shopee. Tín hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i có th\u1ec3 hành \u0111\u1ed9ng t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a bên th\u1ee9 nh\u1ea5t (first-party) \u0111\u1ec3 làm rõ ý \u0111\u1ecbnh theo ngành hàng, hành vi mua l\u1eb7p l\u1ea1i, thói quen s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng và xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i trong sàn. Mô hình d\u1ef1a trên hi\u1ec7u su\u1ea5t liên k\u1ebft chi\u1ebfn l\u01b0\u1ee3c giá v\u1edbi k\u1ebft qu\u1ea3, mang \u0111\u1ebfn m\u1ed9t l\u1ef1a ch\u1ecdn r\u1ee7i ro th\u1ea5p cho các chi\u1ebfn d\u1ecbch l\u1edbn nh\u01b0 9.9 và 11.11. Quy trình tri\u1ec3n khai nhanh chóng cho phép các th\u01b0\u01a1ng hi\u1ec7u \u0111ã bán hàng trên Shopee kích ho\u1ea1t chi\u1ebfn d\u1ecbch nhanh chóng mà không c\u1ea7n t\u1ea1o trang \u0111ích hay t\u1ea3i lên danh m\u1ee5c. Hi\u1ec7u qu\u1ea3 c\u1ee7a gi\u1ea3i pháp \u0111ã \u0111\u01b0\u1ee3c ch\u1ee9ng minh qua m\u1ed9t chi\u1ebfn d\u1ecbch g\u1ea7n \u0111ây v\u1edbi Unilever t\u1ea1i Indonesia<\/span>, mang l\u1ea1i L\u1ee3i t\u1ee9c chi tiêu qu\u1ea3ng cáo (ROAS) tích c\u1ef1c.<\/p>\n

B\u1eb1ng cách k\u1ebft h\u1ee3p k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi hi\u1ec7u su\u1ea5t \u0111o l\u01b0\u1eddng \u1edf giai \u0111o\u1ea1n cu\u1ed1i ph\u1ec5u (bottom-funnel), gi\u1ea3i pháp giúp th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt s\u1edbm h\u01a1n trong hành trình mua s\u1eafm và theo dõi doanh s\u1ed1 \u0111\u1ebfn khi hoàn t\u1ea5t. Cách ti\u1ebfp c\u1eadn này giúp nh\u1eafm m\u1ee5c tiêu hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi mua \u0111ang trong tâm th\u1ebf mua hàng tích c\u1ef1c, c\u1ea3i thi\u1ec7n c\u1ea3 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i và giá tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u dài h\u1ea1n.<\/p>\n

Gi\u1ea3i pháp m\u1edbi \u0111ã \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u t\u1ea1i s\u1ef1 ki\u1ec7n Shopee Super Summit \u1edf Indonesia<\/span> trong tháng này, n\u01a1i Xtend tham gia v\u1edbi t\u01b0 cách là nhà tri\u1ec3n lãm và \u0111\u1ed1i tác \u01b0u tiên c\u1ee7a Shopee. \u0110ây là s\u1ef1 ki\u1ec7n th\u01b0\u1eddng niên l\u1edbn nh\u1ea5t quy t\u1ee5 các nhà bán hàng, nhà sáng t\u1ea1o và \u0111\u1ed1i tác trong h\u1ec7 sinh thái Shopee, nh\u1eb1m gi\u1edbi thi\u1ec7u các \u0111\u1ed5i m\u1edbi h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u phát tri\u1ec3n c\u1ea3 trong và ngoài qu\u1ea3ng cáo trên sàn. Xtend \u0111ã trình bày gi\u1ea3i pháp \u01b0u tiên sàn tr\u01b0\u1edbc \u0111ông \u0111\u1ea3o khách m\u1eddi trong ngành.<\/p>\n

"Trong môi tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed theo \u0111\u1ecbnh h\u01b0\u1edbng \u01b0u tiên sàn t\u1ea1i \u0110ông Nam Á, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n nh\u1eefng gi\u1ea3i pháp ho\u1ea1t \u0111\u1ed9ng m\u1ed9t cách t\u1ef1 nhiên t\u1ea1i n\u01a1i mà quy\u1ebft \u0111\u1ecbnh mua hàng \u0111\u01b0\u1ee3c \u0111\u01b0a ra", ông Muralidharan, Giám \u0111\u1ed1c Th\u01b0\u01a1ng m\u1ea1i c\u1ee7a Xtend chia s\u1ebb. "B\u1eb1ng vi\u1ec7c t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u hành vi mua s\u1eafm th\u1ef1c t\u1ebf, chúng tôi \u0111ã thi\u1ebft k\u1ebf gi\u1ea3i pháp này \u0111\u1ec3 giúp th\u01b0\u01a1ng hi\u1ec7u xây d\u1ef1ng \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd h\u01a1n trong h\u1ec7 sinh thái n\u1ec1n t\u1ea3ng và bi\u1ebfn \u0111i\u1ec1u \u0111ó thành t\u0103ng tr\u01b0\u1edfng kinh doanh b\u1ec1n v\u1eefng".<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Xtend<\/b>
Xtend <\/a>là m\u1ed9t công ty công ngh\u1ec7 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 hàng \u0111\u1ea7u. Công ty cung c\u1ea5p các thu\u1eadt toán tùy ch\u1ec9nh \u1ee9ng d\u1ee5ng AI nh\u1eb1m nâng cao hi\u1ec7u qu\u1ea3 sáng t\u1ea1o, nh\u1eafm m\u1ee5c tiêu chính xác và s\u1ef1 t\u01b0\u01a1ng tác c\u1ee7a ng\u01b0\u1eddi dùng. Các gi\u1ea3i pháp c\u1ee7a công ty trao quy\u1ec1n cho các th\u01b0\u01a1ng hi\u1ec7u trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, công ngh\u1ec7 tài chính và du l\u1ecbch \u0111\u1ec3 t\u1ed1i \u01b0u hóa t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ea1i các th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng. V\u1edbi ph\u1ea1m vi toàn c\u1ea7u tr\u1ea3i r\u1ed9ng 127 qu\u1ed1c gia và m\u1ea1ng l\u01b0\u1edbi h\u01a1n 50 \u0111\u1ed1i tác có \u1ea3nh h\u01b0\u1edfng, các gi\u1ea3i pháp c\u1ee7a Xtend thúc \u0111\u1ea9y kho\u1ea3ng 10 tri\u1ec7u l\u01b0\u1ee3t mua hàng m\u1ed7i tháng. N\u0103ng l\u1ef1c \u0111a d\u1ea1ng c\u1ee7a công ty h\u1ed7 tr\u1ee3 nhi\u1ec1u m\u1ee5c tiêu khác nhau, bao g\u1ed3m thu hút khách hàng m\u1edbi, tái kích ho\u1ea1t ng\u01b0\u1eddi dùng không ho\u1ea1t \u0111\u1ed9ng và chi\u1ebfn l\u01b0\u1ee3c bán thêm hàng (upselling) có ch\u1ecdn l\u1ecdc.<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

N\u1ec1n t\u1ea3ng m\u1edbi cho phép các th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c ti\u1ebfp trong h\u1ec7 sinh thái Shopee, Lazada SINGAPORE, ngày 26 tháng 8 n\u0103m 2025 \/PRNewswire\/ — Xtend, n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n thông hàng \u0111\u1ea7u k\u1ebft n\u1ed1i gi\u1eefa khám phá th\u01b0\u01a1ng hi\u1ec7u và hi\u1ec7u su\u1ea5t có th\u1ec3 \u0111o l\u01b0\u1eddng trong các sàn th\u01b0\u01a1ng […]\n","protected":false},"author":803,"featured_media":47255,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-41850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"aioseo_notices":[],"yoast_head":"\nXtend ra m\u1eaft gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u01b0u ti\u00ean s\u00e0n, gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ea1i \u0110\u00f4ng Nam \u00c1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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